Associate Visual Designer

📍 Job Overview

Job Title: Associate Visual Designer

Company: Mindbody (Playlist)

Location: Brazil

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-10

Experience Level: Entry-Level to Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Support B2B SaaS marketing initiatives through compelling visual design across digital channels, including web, email, social media, and advertising.

• Collaborate with a dynamic marketing team to translate creative concepts into visually engaging assets that adhere to established brand guidelines and campaign objectives.

• Develop and execute design solutions that enhance brand consistency, user engagement, and overall marketing effectiveness within the wellness technology sector.

• Contribute to a data-informed marketing environment by creating designs that are not only aesthetically pleasing but also strategically aligned with business goals and audience engagement metrics.

• Grow design skills and brand understanding within a fast-paced, innovative company focused on intentional living and wellness technology.

📝 Enhancement Note: This role is positioned within the marketing and creative operations sphere, focusing on the visual execution of marketing strategies for a B2B SaaS product in the wellness industry. The emphasis on B2B SaaS, brand guidelines, and cross-functional collaboration points to a need for operational efficiency in design delivery and a strong understanding of marketing campaign lifecycles.

📈 Primary Responsibilities

• Design and produce a range of marketing collateral, including digital ads, social media graphics, web banners, email templates, and presentation decks, ensuring alignment with Mindbody's brand identity.

• Collaborate closely with senior visual designers, copywriters, content strategists, and project managers to conceptualize and execute creative briefs for B2B marketing campaigns.

• Apply and maintain consistent application of Mindbody's brand guidelines, visual hierarchy, color theory, and typography across all design outputs to reinforce brand recognition and trust.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines and deliver high-quality, accurate work that fulfills project requirements.

• Utilize Figma and Adobe Creative Suite (including After Effects) to create static and motion graphics that effectively communicate marketing messages and enhance user experience.

• Translate complex product features and benefits into clear, visually appealing designs that resonate with B2B clients in the fitness, beauty, and wellness sectors.

• Participate in design reviews, providing and receiving constructive feedback to iterate on designs and improve the overall quality and impact of marketing materials.

• Assist in the development of visual assets for video content, including motion graphics and animated elements, to support broader marketing campaigns.

📝 Enhancement Note: The responsibilities highlight a strong operational focus on design production and brand consistency within a marketing context. The need to manage multiple projects, adhere to briefs, and deliver on time are core operational competencies for this role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically preferred for roles requiring this level of design expertise and professional experience.

Experience: 1+ years of professional graphic design experience, with a preference for experience in marketing, particularly within a B2B SaaS environment.

Required Skills:

• Proficiency in Design Software: Expert-level skills in Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Motion Graphics Experience: Foundational experience with Adobe After Effects for creating engaging motion graphics and animations.

• Design Principles Mastery: Strong understanding and practical application of core design principles, including visual hierarchy, layout design, color theory, typography, and effective visual storytelling.

• Brand Guideline Adherence: Proven ability to consistently apply and uphold brand guidelines across diverse marketing assets.

• Marketing Channel Understanding: Familiarity with design requirements and best practices for various marketing channels such as web, email, social media, and digital advertising.

• Project Management Aptitude: Ability to manage multiple design projects concurrently, prioritize tasks, and meet deadlines effectively.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to clearly articulate design concepts and incorporate feedback constructively.

• Portfolio: A strong, professional portfolio showcasing a range of design projects beyond academic work, demonstrating problem-solving skills and creative execution.

Preferred Skills:

• Experience with B2B SaaS marketing design.

• Familiarity with content management systems (CMS) or web design principles.

• Understanding of UI/UX design principles as they apply to marketing assets.

• Experience with video editing software or additional animation tools.

• Knowledge of current design trends and their strategic application in marketing.

📝 Enhancement Note: The emphasis on specific software (Figma, Adobe Creative Suite, After Effects) and design principles is crucial. The requirement for a professional portfolio beyond academic work signifies an expectation of practical, real-world design application and operational readiness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Project Examples: Showcase a minimum of 3-5 distinct projects that demonstrate a range of design skills, including B2B marketing collateral, digital advertising campaigns, social media assets, and potentially motion graphics.

• Brand Consistency Focus: Include at least one case study or project that specifically highlights how you applied and maintained brand guidelines across multiple touchpoints or campaign elements.

• Problem/Solution Framework: For each project, clearly articulate the design challenge, your creative process, the tools used (e.g., Figma, After Effects), and the measurable impact or intended outcome of your design.

• High-Quality Visuals: Ensure all portfolio pieces are presented professionally with high-resolution imagery and clear, concise descriptions.

Process Documentation:

• Workflow Explanation: Be prepared to discuss your personal design workflow, from brief interpretation to final asset delivery, including how you manage feedback and revisions.

• Tool Proficiency Demonstration: Be ready to speak to your specific workflows within Figma and Adobe Creative Suite, highlighting how you leverage features for efficiency and quality in marketing asset creation.

• Brand Application Strategy: Articulate your approach to ensuring brand consistency, including how you interpret and apply brand guidelines to new creative challenges.

• Project Management Approach: Describe how you organize your workload, prioritize tasks when managing multiple projects, and ensure timely delivery of design assets.

📝 Enhancement Note: For an Associate Visual Designer role, the portfolio is paramount. It serves as the primary evidence of operational capability in design execution, brand adherence, and effective use of design tools for marketing purposes. The focus should be on demonstrating a structured approach to design challenges.

💵 Compensation & Benefits

Salary Range: For an Associate Visual Designer with 1-2 years of experience in Brazil, the estimated salary range would typically fall between R$45,000 - R$70,000 BRL per year. This is an estimate based on industry benchmarks for junior design roles in major Brazilian metropolitan areas, considering the cost of living and typical compensation for roles requiring proficiency in Figma and Adobe Creative Suite.

Benefits:

• Health and Wellness Programs: Access to comprehensive health insurance and wellness initiatives, aligning with Mindbody's focus on the wellness industry.

• Professional Development: Opportunities for ongoing training, workshops, and access to design resources to enhance skills in Figma, After Effects, and emerging design technologies.

• Creative Tools and Technology: Provision of necessary hardware, software licenses (Adobe Creative Suite, Figma), and access to a collaborative digital workspace.

• Paid Time Off: Generous vacation days, sick leave, and public holidays, allowing for work-life balance and rejuvenation.

• Employee Assistance Program: Support services to assist employees with personal and professional challenges.

• Potential for Performance Bonuses: Discretionary bonuses may be awarded based on individual and company performance.

Working Hours: Standard full-time working hours are typically 40 hours per week, often with a degree of flexibility to accommodate project deadlines and team collaboration needs, particularly in a B2B marketing context requiring responsiveness.

📝 Enhancement Note: Salary estimates are based on general market research for junior graphic designers in Brazil, factoring in the specified experience level and required technical skills. The benefits listed are typical for tech companies and are tailored to reflect Mindbody's industry focus.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Software & Technology sector, specifically focusing on SaaS solutions for the wellness, fitness, and beauty industries. Playlist, the parent entity, aims to be the definitive platform for intentional living, connecting people with real-world experiences. Mindbody, a key brand, empowers wellness entrepreneurs.

Company Size: Mindbody (Playlist) is a medium to large-sized company, likely employing several thousand individuals globally. This size suggests a structured but dynamic environment with established processes and opportunities for cross-functional collaboration.

Founded: Mindbody was founded in 2001, indicating a mature company with a long history and deep understanding of its market. Playlist was formed more recently through the combination of Mindbody and ClassPass, signifying a growth and consolidation phase aimed at expanding market reach and service offerings.

Team Structure:

• The Marketing team is described as creative, collaborative, and data-informed, working in a dynamic environment.

• The Visual Design function likely sits within this Marketing team, with the Associate Visual Designer reporting to a Senior Visual Designer or a Marketing Design Lead.

• Cross-functional collaboration is expected with copywriters, project managers, and other stakeholders across marketing and potentially product teams. Methodology:

• Data-Informed Marketing: Decisions and creative outputs are guided by data analytics and performance metrics.

• Agile Development Principles: While not explicitly stated for marketing, the tech industry often adopts agile methodologies for project management, suggesting iterative processes and flexibility.

• Brand-Centric Approach: Strong emphasis on maintaining and evolving the Mindbody brand identity across all communications.

Company Website: https://www.mindbodyonline.com/

📝 Enhancement Note: Understanding Mindbody's dual identity as a mature SaaS provider and part of the newer, broader "Playlist" platform is key. The culture emphasizes innovation, collaboration, and a data-driven approach to marketing within the wellness tech space.

📈 Career & Growth Analysis

Operations Career Level: This role is an "Associate" or entry-level position, typically for individuals with 0-2 years of professional experience. It's designed for individuals who have foundational design skills and are eager to learn and grow within a professional marketing operations and creative environment.

Reporting Structure: The Associate Visual Designer will likely report to a Senior Visual Designer or a Marketing Design Manager. This structure provides direct mentorship and oversight for skill development and project execution. Collaboration will extend to various marketing functions.

Operations Impact: The visual designs created by this role directly impact the effectiveness of B2B marketing campaigns. Strong visual assets contribute to brand perception, lead generation, customer engagement, and ultimately, the success of Mindbody's SaaS offerings by attracting and retaining business clients. The role is integral to executing the company's GTM (Go-To-Market) visual strategy.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, digital advertising design, or UI/UX for marketing assets.

• Career Progression: Potential to advance to a Visual Designer, Senior Visual Designer, or specialized roles like Motion Graphics Designer or Art Director within the marketing or creative teams.

• Industry Exposure: Gaining valuable experience in the high-growth wellness technology sector and understanding B2B SaaS marketing dynamics.

• Mentorship: Learning from experienced designers and marketing professionals within a structured team environment.

📝 Enhancement Note: The "Associate" title clearly defines the entry-level nature, with significant potential for growth. The impact is tied to marketing effectiveness, a key operational metric. Growth paths are typical for creative roles in tech companies.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment. This suggests a collaborative atmosphere where in-person interaction, spontaneous brainstorming, and team cohesion are prioritized.

Office Location(s): The specific office location within Brazil is not detailed, but major cities typically offer modern office spaces designed for collaboration and productivity. Candidates should confirm the exact office address during the application process.

Workspace Context:

• Collaborative Design Studio: Expect a workspace that facilitates interaction with fellow designers, copywriters, and marketing managers, potentially featuring shared design resources and meeting areas.

• Technology & Tools: Access to high-performance workstations equipped with the necessary software licenses (Figma, Adobe Creative Suite, After Effects) and reliable internet connectivity.

• Team Interaction: Opportunities for daily interaction with team members, fostering a culture of shared learning, feedback exchange, and collective problem-solving.

Work Schedule: A standard 40-hour work week is expected, likely with some flexibility offered around core working hours to accommodate project demands and team synchronization. This structure supports consistent workflow and team availability.

📝 Enhancement Note: The on-site requirement points to a preference for in-person collaboration, which is often beneficial for creative roles and team building. The workspace context is inferred from typical tech company office environments and the tools required for the role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter to assess basic qualifications and creative output.

• Technical Interview (Design Challenge): A practical assessment, potentially involving a design exercise or a portfolio review session with hiring managers or senior designers. This will evaluate your design skills, problem-solving approach, and ability to work within brand guidelines.

• Cross-Functional Interview: Meeting with key stakeholders (e.g., copywriters, project managers) to assess collaboration style, communication skills, and understanding of marketing campaign needs.

• Final Interview: A discussion with the hiring manager or department head to evaluate cultural fit, career aspirations, and overall suitability for the role and team.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills relevant to B2B marketing and the requirements of this role (Figma, After Effects, brand adherence).

• Tell a Story: For each project, clearly outline the objective, your role, the creative process, the tools used, and the outcome or impact. Use visuals effectively to guide the viewer.

• Highlight B2B & Brand Work: Emphasize any projects that showcase experience with B2B audiences or strict adherence to brand guidelines, as these are key requirements.

• Showcase Motion Graphics: Include examples of your After Effects work to demonstrate your foundational motion design capabilities.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a PDF or an online platform.

Challenge Preparation:

• Review Brand Guidelines: Thoroughly study Mindbody's brand guidelines to understand their visual identity, tone, and messaging.

• Practice Design Exercises: Familiarize yourself with common design challenges related to marketing assets, such as creating social media ads, email banners, or simple animations.

• Time Management: If given a timed design challenge, practice creating assets efficiently while maintaining quality.

• Articulate Your Process: Be prepared to verbally walk through your design decisions, explaining why you made certain choices based on the brief, brand, and design principles.

📝 Enhancement Note: The interview process is structured to assess both creative talent and operational capability. The portfolio review is critical, and candidates should prepare to articulate their design process and rationale clearly, demonstrating a professional and efficient approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and creating scalable vector graphics for marketing assets. Proficiency in its core features, component libraries, and collaboration tools is expected.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and preparing assets for web and print.
  • Illustrator: For creating vector graphics, logos, icons, and complex illustrations.
  • After Effects: Foundational experience required for creating motion graphics, animated text, and simple video effects for marketing campaigns.

Analytics & Reporting:

• While not a primary tool for this role, an understanding of how design impacts engagement metrics tracked via analytics platforms (e.g., Google Analytics, social media analytics) is beneficial. CRM & Automation:

• Familiarity with how design assets are integrated into marketing automation platforms (e.g., email marketing tools) and CRM systems (e.g., Salesforce, HubSpot) is advantageous, though not a core requirement for this associate role.

📝 Enhancement Note: The technology stack is heavily focused on design and creative production tools. Proficiency in Figma and the Adobe Creative Suite, particularly After Effects, is non-negotiable for this role. Understanding the application of these tools in a marketing operations context is key.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and novel approaches to visual communication within marketing campaigns.

• Collaboration & Connection: Fostering a team environment where ideas are shared openly, and cross-functional teamwork is seamless to achieve collective marketing goals.

• Data-Driven Decision Making: Valuing insights derived from performance metrics to inform design choices and optimize campaign effectiveness.

• Efficiency & Quality: Striving for high-quality output delivered in a timely and organized manner, reflecting operational excellence in creative production.

• Growth & Curiosity: Promoting a culture of continuous learning, skill development, and exploration of new design trends and technologies.

Collaboration Style:

• Partnership: Working closely with copywriters, marketers, and project managers to ensure visual designs align perfectly with messaging and strategic objectives.

• Iterative Feedback: Embracing a culture where constructive criticism is welcomed and used to refine designs, leading to stronger final products.

• Knowledge Sharing: Actively participating in team discussions, sharing design insights, and contributing to a collective understanding of best practices in visual marketing.

📝 Enhancement Note: The culture and values emphasize a blend of creative expression and operational discipline. The team values collaboration, data, and a commitment to quality and continuous improvement, which are hallmarks of effective marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively translating creative vision into designs that strictly adhere to established brand guidelines and marketing objectives.

• Managing Multiple Project Demands: Juggling various design requests with different deadlines and priorities, requiring strong organizational and time management skills.

• Adapting to Evolving Design Trends: Staying current with the latest design tools, techniques, and aesthetic trends while ensuring they align with the Mindbody brand.

• Translating Technical Concepts Visually: Simplifying complex B2B SaaS features into easily understandable and engaging visual assets for a diverse audience.

Learning & Development Opportunities:

• Advanced Motion Graphics: Opportunity to deepen expertise in After Effects through specialized training or hands-on project experience, potentially leading to more complex animation work.

• B2B SaaS Design Specialization: Developing a niche understanding of design strategies tailored specifically for B2B software marketing.

• Cross-Functional Skill Exposure: Learning about marketing strategy, content creation, and campaign management through close collaboration with other marketing functions.

• Mentorship Programs: Access to guidance from senior design and marketing professionals to navigate career development and skill acquisition.

📝 Enhancement Note: The challenges are typical for an associate-level creative role within a corporate marketing department, emphasizing the need for operational discipline alongside creative talent. Growth opportunities are clearly defined within the scope of design and marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from a marketing manager and translating it into a visual design concept." (Focus on understanding the brief, ideation, sketching, tool selection, and iteration.)

• "How do you ensure brand consistency across multiple design assets for a single campaign?" (Highlight your understanding of brand guidelines, asset libraries, and systematic application.)

• "Walk us through a project where you had to incorporate feedback that significantly changed your initial design. How did you handle it?" (Demonstrate your ability to receive and act on constructive criticism professionally.)

• "What is your approach to managing multiple design projects with competing deadlines?" (Explain your prioritization methods, time management techniques, and communication strategies.) Company & Culture Questions:

• "What interests you about Mindbody and the wellness technology industry?" (Show genuine interest in the company's mission and market.)

• "How do you stay updated on the latest design trends and tools like Figma and After Effects?" (Demonstrate a commitment to continuous learning.)

• "Describe a time you collaborated with a copywriter or another non-designer. How did you ensure clear communication?" (Highlight your interpersonal and cross-functional collaboration skills.) Portfolio Presentation Strategy:

• Concise Storytelling: For each portfolio piece, prepare a 1-2 minute narrative covering the objective, your solution, and the impact.

• Highlight Key Projects: Focus on showcasing your strongest work relevant to B2B marketing, brand adherence, and motion graphics.

• Demonstrate Tool Proficiency: Be ready to briefly discuss how you used Figma and After Effects to achieve specific design outcomes.

• Showcase Problem-Solving: Frame your projects not just as aesthetically pleasing outputs, but as solutions to marketing challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating a structured, operational approach to design, combined with creative talent and a collaborative mindset. Articulating your process and rationale is as important as the final visual output.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Playlist/Mindbody careers page.

• Tailor Your Resume: Highlight relevant experience with Figma, Adobe Creative Suite, After Effects, and any B2B marketing or brand guideline projects. Quantify achievements where possible (e.g., "Designed social media assets that contributed to a X% increase in engagement").

• Curate Your Portfolio: Select your best 3-5 projects that directly address the job requirements, focusing on B2B marketing, brand consistency, and motion graphics. Ensure it's professionally presented and easy to navigate.

• Prepare for the Design Challenge: Practice creating marketing assets under time constraints and be ready to articulate your design process, decisions, and how you’d apply Mindbody's brand guidelines.

• Research Mindbody: Understand their products, target audience (wellness businesses), and company mission. Familiarize yourself with their current brand aesthetic and marketing efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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