Amazon FBA Product Strategy Lead (E-commerce Product Manager)

📍 Job Overview

Job Title: Amazon FBA Product Strategy Lead (E-commerce Product Manager)

Company: Hire Hangar

Location: Remote (US Time Zones: EST–PST)

Job Type: Contractor

Category: E-commerce Operations & Product Management

Date Posted: May 20, 2026

Experience Level: Mid-Senior Level (6+ years)

Remote Status: Remote Solely

🚀 Role Summary

• Lead comprehensive product strategy and execution for an existing Amazon store, focusing on a successful relaunch and sustained growth.

• Drive commercial outcomes from product selection and profitable sourcing to listing optimization and scaling operations.

• Act as a single-threaded owner with high autonomy, managing key performance indicators such as contribution margin, inventory health, and advertising efficiency.

• Develop and implement repeatable processes for scaling operations, with a clear path to building and leading a small team.

• Leverage deep expertise in Amazon FBA, product management principles, and e-commerce operations to achieve aggressive growth targets.

📝 Enhancement Note: This role is positioned as a senior, highly autonomous "operator" with a product management mindset, indicating a strategic leadership position focused on driving tangible commercial results within the Amazon FBA ecosystem. The emphasis on a "fresh relaunch" suggests a need for strategic turnaround and growth acceleration.

📈 Primary Responsibilities

• Define and execute the overall Amazon product strategy, including category focus, product roadmap development, and optimal launch sequencing.

• Spearhead product sourcing initiatives, encompassing supplier discovery, rigorous negotiation, detailed landed-cost modeling, and achievement of defined margin targets.

• Own the end-to-end process of listing creation and optimization, focusing on compelling positioning, robust keyword strategy, conversion rate enhancements, and overall catalog quality assurance.

• Develop and manage robust operational plans for inventory management and fulfillment, prioritizing FBA with strategic use of FBM or 3PLs where advantageous.

• Partner effectively with creative teams and external resources to brief and oversee the development of high-impact assets, including imagery, A+ content, packaging design, and brand collateral.

• Monitor and drive performance through rigorous analysis of key metrics such as contribution margin, pricing strategies, inventory turnover, and advertising spend efficiency.

• Establish and document scalable, repeatable processes for ongoing operational efficiency and prepare for future team expansion through hiring and direct support.

📝 Enhancement Note: The responsibilities clearly delineate a full-cycle product ownership role within the Amazon FBA channel, extending beyond mere listing management to encompass strategic planning, financial modeling, supply chain coordination, and team leadership potential. This requires a blend of analytical rigor and hands-on operational execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Business, Marketing, Supply Chain Management, or a related field is beneficial. The emphasis is on practical experience and demonstrable results.

Experience: Minimum of 6+ years of direct, hands-on experience managing Amazon FBA businesses is required, with a proven history of successfully owning and scaling product selection, sourcing, and overall business operations.

Required Skills:

• Extensive experience with Amazon FBA operations, including listing management, FBA/FBM logistics, and inventory forecasting.

• Strong commercial acumen and operational judgment for product selection, supplier management, and inventory/fulfillment planning.

• Proven ability to manage and negotiate effectively with vendors and wholesalers, securing favorable pricing and terms.

• Demonstrated capability to operate as a "single-threaded owner," requiring minimal direction and demonstrating high levels of accountability and initiative.

• Proven track record of successful remote work, including fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar) and experience working with US or UK-based companies.

• Expertise in product and market research methodologies and tools (e.g., Helium 10, Jungle Scout, Keepa).

Preferred Skills:

• Deep category knowledge within Home & Garden, Tools, or Electronics, or similar physical goods sectors.

• Experience in managing store relaunches, building robust SKU pipelines, and scaling operations from low activity to high velocity.

• Experience with Amazon Ads management, or a strong aptitude for directing ad execution and performance measurement.

• Prior experience in team leadership, mentorship, or managing direct reports, indicating a trajectory towards director-level responsibilities.

• Familiarity with developing and executing A+ content strategies and brand asset creation.

📝 Enhancement Note: The requirement for prior remote work experience and fluency with remote collaboration tools is heavily emphasized, serving as a critical filter for applicants. The preferred skills highlight a desire for specialized e-commerce domain knowledge and leadership potential.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable case studies showcasing successful Amazon FBA product launches, highlighting strategic selection, sourcing challenges, and market entry plans.

• Evidence of effective supplier negotiation and vendor relationship management, with examples of achieving improved terms or cost reductions.

• Examples of listing optimization strategies that led to significant improvements in conversion rates, keyword rankings, or sales velocity.

• Documentation of inventory management and fulfillment strategies, illustrating how efficient stock levels and fulfillment processes were maintained or improved (FBA focus).

Process Documentation:

• Workflow designs for product sourcing and supplier vetting processes, including criteria for selection and risk assessment.

• Documented procedures for listing creation and optimization, emphasizing keyword research integration, content development, and A/B testing methodologies.

• Standard operating procedures (SOPs) for inventory management, including forecasting models, reorder point calculations, and FBA inbound/outbound processes.

• Frameworks for performance tracking and reporting, detailing key metrics, dashboard creation, and regular analysis cycles for product and business performance.

📝 Enhancement Note: While not explicitly stated as a "portfolio requirement," the responsibilities and qualifications strongly imply the need for candidates to showcase practical experience and documented processes. Applicants should prepare to present tangible examples of their work in sourcing, listing optimization, inventory management, and scaling.

💵 Compensation & Benefits

Salary Range: $2,800 - $3,500 USD per month. This range is based on the provided salary data for a contractor role. Considering the experience level (6+ years) and the strategic nature of the role, this falls within the expected compensation for experienced e-commerce operators in remote, international markets, though local market adjustments for specific countries may apply.

Benefits:

• Competitive contractor compensation.

• Opportunity to work with fast-growing global companies.

• Potential for long-term career growth and team leadership within a remote setting.

• Exposure to diverse e-commerce markets and product categories.

• Flexible remote work environment.

Working Hours: Approximately 40 hours per week, with the expectation of availability within US Time Zones (EST–PST) for collaboration and critical decision-making.

📝 Enhancement Note: The salary is provided as a monthly contractor rate. The benefits are typical for independent contractor roles, emphasizing flexibility and growth potential rather than traditional employee benefits. The requirement for US time zone overlap is crucial for effective remote collaboration.

🗂️ Team & Company Context

🏢 Company Culture

Industry: E-commerce Services / Talent Matching. Hire Hangar connects talent with global companies looking for remote professionals. The specific client company operates within the e-commerce sector, likely focusing on Amazon FBA.

Company Size: Hire Hangar appears to be a growing platform connecting talent with vetted employers. The client company is described as "fast-growing" and ready for a "fresh relaunch," suggesting it's likely a mid-stage e-commerce business with significant growth potential.

Founded: Hire Hangar's founding date is not specified, but its model suggests a modern approach to remote work and talent acquisition. The client company's founding date is also not specified, but the need for a relaunch implies an established presence.

Team Structure:

• The role is initially a "single-threaded owner" position, indicating a high degree of autonomy.

• There is a clear expectation and runway for the role to grow into a leadership position, responsible for hiring and supporting a small team as the business scales.

Methodology:

• Data-driven decision-making is paramount, with a focus on metrics like contribution margin, inventory turns, and ad efficiency.

• Process-oriented approach to scaling operations, emphasizing the development of repeatable workflows and SOPs.

• Strategic product management thinking applied to the e-commerce domain, focusing on roadmap development and competitive positioning.

Company Website: https://hirehangar.com

📝 Enhancement Note: The client company's specific niche within e-commerce (Home & Garden, Tools, Electronics) is mentioned as preferred, suggesting a focus on physical goods. The overall culture is geared towards high performance, autonomy, and growth, with a strong emphasis on remote work proficiency.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Senior Individual Contributor/Early Leadership position. It's for an experienced Amazon operator who can function autonomously and is ready to take on strategic ownership of a product line and its commercial success. The "Lead" title and the prospect of building a team indicate a clear path towards management.

Reporting Structure: Initially, this role will likely report to a founder, CEO, or Head of E-commerce at the client company. As the team grows, the reporting structure may evolve.

Operations Impact: This role has direct and significant impact on the client company's revenue and profitability. The Product Strategy Lead will be responsible for the commercial outcomes of the Amazon store, influencing product selection, pricing, sourcing costs, and ultimately, the bottom line.

Growth Opportunities:

• Team Leadership: The most immediate growth opportunity is to build and lead a small team of specialists (e.g., listing specialists, inventory coordinators) as the business scales.

• Strategic Expansion: Potential to expand the product catalog, enter new Amazon marketplaces, or diversify into other e-commerce channels.

• Operational Excellence: Opportunity to deeply optimize all facets of the Amazon FBA operation, implementing best-in-class processes and technologies.

• Director-Level Trajectory: With demonstrated success, this role can evolve into a Director or VP of E-commerce Operations/Product Management.

📝 Enhancement Note: The role is designed for someone who wants to be a P&L owner for a specific business unit and has aspirations for leadership. The growth path is clearly defined, moving from autonomous execution to team management and broader strategic influence.

🌐 Work Environment

Office Type: Fully remote. This role requires a dedicated home office setup conducive to focused work and professional video conferencing.

Office Location(s): While the role is remote, candidates must be based in and legally able to work in one of the following countries: Colombia, Paraguay, Peru, Argentina, Nicaragua, Mexico, or Bolivia. The primary listed location is Santa Cruz de la Sierra, Bolivia, but the company explicitly allows remote work from several Latin American countries.

Workspace Context:

• A highly autonomous work environment where individuals are expected to manage their own time and deliverables effectively.

• Reliance on digital collaboration tools for communication, project management, and knowledge sharing.

• Potential for collaboration with a global team, requiring adaptability to different time zones and communication styles.

• Access to necessary e-commerce tools and platforms, which candidates are expected to be proficient with.

Work Schedule: Approximately 40 hours per week. While flexible, there is a requirement for overlap with US Time Zones (EST–PST) to facilitate real-time communication and collaboration with stakeholders.

📝 Enhancement Note: The remote nature of the role is a core feature, demanding self-discipline and strong communication skills. The explicit list of allowed countries for remote work is a critical detail for applicants.

📄 Application & Portfolio Review Process

Interview Process:

• Video Recording: The initial step is to record a video as part of the application. This is a non-negotiable requirement for consideration. The video likely serves to assess communication skills, personality, and initial fit.

• Application Form Completion: A thorough completion of the application form is mandatory.

• Subsequent Stages: While not detailed, typical follow-ups would include:

  • Screening Call: A discussion with a Hire Hangar recruiter to assess qualifications, remote work experience, and cultural fit.
  • Hiring Manager Interview: In-depth discussion with the client company's hiring manager to assess operational expertise, strategic thinking, and problem-solving abilities. This stage may involve case studies or scenario-based questions.
  • Portfolio Review: Presentation of past work, case studies, and demonstrated results, particularly focusing on Amazon FBA success stories.
  • Final Interview: Potentially with a senior leader or founder to confirm fit and discuss long-term vision.

Portfolio Review Tips:

• Quantify Achievements: For all case studies, use specific numbers and metrics (e.g., "increased conversion rate by 15%," "reduced landed costs by 10%," "scaled monthly revenue from $10k to $50k").

• Highlight Process: Clearly articulate the steps taken, the challenges faced, and the solutions implemented. Focus on the "how" behind the results.

• Demonstrate Autonomy: Showcase instances where you acted as a "single-threaded owner" and drove significant outcomes with minimal oversight.

• Remote Work Readiness: Be prepared to discuss your experience and strategies for effective remote collaboration, communication, and time management.

• Strategic Relaunch Narrative: If you have experience with product relaunches or turning around underperforming listings/stores, highlight this prominently.

Challenge Preparation:

• Scenario-Based Questions: Expect questions around product selection criteria, supplier negotiation tactics, inventory management challenges, and listing optimization strategies.

• Financial Acumen: Be ready to discuss landed cost calculations, contribution margin targets, and ROI analysis for product launches or marketing initiatives.

• Process Design: Prepare to outline how you would approach building out processes for a new product launch or scaling existing operations.

📝 Enhancement Note: The mandatory video recording is a critical first step. Applicants should focus on quantifying their achievements and demonstrating their ability to operate autonomously and effectively in a remote setting when preparing their application and portfolio.

🛠 Tools & Technology Stack

Primary Tools:

• Amazon Seller Central: Essential for managing listings, inventory, orders, and performance.

• FBA/FBM Operations: Deep understanding and practical experience with Amazon's Fulfillment by Amazon and Fulfillment by Merchant programs.

• Product & Market Research Tooling: Proficiency with industry-standard tools such as Helium 10, Jungle Scout, and Keepa for keyword research, competitor analysis, trend identification, and opportunity assessment.

Analytics & Reporting:

• Amazon Seller Central Reports: Ability to extract, analyze, and interpret data from Amazon's built-in reporting features.

• Spreadsheet Software: Advanced proficiency in Google Sheets or Microsoft Excel for financial modeling, data analysis, and custom reporting.

• Basic Financial Modeling: Capability to perform calculations for COGS, landed cost, contribution margin, inventory turns, and ROI.

CRM & Automation:

• Remote Collaboration Platforms: Fluency with Slack, Zoom, and Google Workspace for daily communication, meetings, and document sharing.

• Project Management Tools: Experience with Asana, Trello, or similar platforms for task management, workflow tracking, and project oversight.

• Supplier Communication Platforms: Ability to manage communication effectively via email, internal messaging systems, or supplier portals.

📝 Enhancement Note: The required tools are standard for Amazon FBA operations. The emphasis is on practical application and analytical interpretation of data from these platforms to drive business decisions.

👥 Team Culture & Values

Operations Values:

• Autonomy & Ownership: A strong emphasis on taking full responsibility for outcomes and operating independently.

• Data-Driven Decision Making: Relying on metrics and analytics to guide strategy and operational adjustments.

• Efficiency & Scalability: A focus on building robust, repeatable processes that can support growth.

• Commercial Acumen: Prioritizing profitability, margin enhancement, and overall business success.

• Remote Collaboration: Valuing clear, proactive communication and effective teamwork in a distributed environment.

Collaboration Style:

• Proactive Communication: Expectation of clear, timely, and transparent communication, especially in a remote setting.

• Cross-Functional Partnership: Ability to work effectively with internal teams (e.g., Hire Hangar recruiters) and external partners (e.g., creative agencies, suppliers).

• Feedback Culture: Openness to constructive feedback to drive continuous improvement in processes and performance.

• Results-Oriented: Focus on achieving shared goals and driving tangible business outcomes.

📝 Enhancement Note: The culture is designed for high-performers who thrive in autonomous, results-driven, and remote environments. The values align with the demands of managing a P&L for an e-commerce business.

⚡ Challenges & Growth Opportunities

Challenges:

• Relaunch Strategy: Successfully revitalizing an existing Amazon store requires careful analysis of past performance, identification of root causes for underperformance, and strategic repositioning.

• Supplier Management: Navigating complex supplier relationships, negotiating favorable terms, and ensuring consistent quality and timely delivery can be challenging.

• Marketplace Volatility: Amazon's algorithm and competitive landscape are constantly evolving, requiring continuous adaptation of strategies for listing optimization and advertising.

• Inventory Optimization: Balancing stock levels to meet demand without incurring excessive holding costs or stockouts requires sophisticated forecasting and management.

• Remote Autonomy: Maintaining high performance and effective communication as a "single-threaded owner" in a remote setting demands strong self-discipline and organizational skills.

Learning & Development Opportunities:

• Advanced Amazon Strategy: Opportunity to deepen expertise in Amazon Ads, A+ content, brand building, and international marketplace expansion.

• Team Leadership Skills: Developing management capabilities through direct experience in hiring, training, and leading a small team.

• E-commerce Business Acumen: Gaining a holistic understanding of e-commerce operations, supply chain management, and digital marketing strategies.

• Process Improvement Methodologies: Implementing and refining operational processes for maximum efficiency and scalability.

📝 Enhancement Note: The role offers significant opportunities for professional growth by tackling complex operational challenges and developing leadership skills in a dynamic e-commerce environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying and vetting new product opportunities on Amazon." (Focus on market research, competitor analysis, and profitability assessment.)

• "Walk me through how you would approach relaunching an underperforming Amazon store. What are the key areas you'd focus on first?" (Highlight strategic planning, data analysis, and actionable steps.)

• "How do you manage supplier relationships and negotiate terms to ensure profitability and reliability?" (Provide specific examples of negotiation tactics and outcomes.)

Company & Culture Questions:

• "What is your experience working remotely, and what strategies do you use to stay productive and connected?" (Emphasize your comfort with remote tools and self-management.)

• "How do you handle ambiguity and operate with minimal direction?" (Showcase your initiative and problem-solving skills.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each key responsibility (sourcing, listing optimization, scaling), prepare 1-2 detailed case studies. Use a STAR method (Situation, Task, Action, Result) or similar framework.

• Quantify Everything: Ensure every result is backed by numbers and metrics. Show the impact of your actions.

• Visual Aids: If possible, use screenshots or mock-ups to illustrate listing improvements, dashboard views, or process flows.

• Focus on Relaunch Potential: If you have experience with turnarounds or relaunches, make this a central theme of your presentation.

• Highlight Autonomy: Explicitly mention instances where you acted as the primary owner and drove success from inception to completion.

📝 Enhancement Note: Candidates should be prepared to provide concrete examples and quantifiable results for all aspects of their Amazon FBA experience. The emphasis on autonomy and remote work proficiency will be a key evaluation point.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Complete the application form in its entirety. This is a mandatory step.

• Record the required video submission. This is a non-negotiable prerequisite for your application to be considered for any role.

• Tailor your resume to highlight Amazon FBA experience, product strategy, sourcing, inventory management, and remote work proficiency. Use keywords from the job description.

• Prepare your portfolio or specific examples of past successes that demonstrate your ability to lead product strategy, manage suppliers, optimize listings, and scale Amazon operations.

• Research Hire Hangar and the general e-commerce landscape to understand their mission and the typical challenges faced by Amazon FBA businesses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.