Amazon FBA Product Strategy Lead (E-commerce Product Manager)

📍 Job Overview

Job Title: Amazon FBA Product Strategy Lead (E-commerce Product Manager)

Company: Hire Hangar

Location: Remote (US Time Zones: EST–PST)

Job Type: Contractor

Category: E-commerce Operations / Product Management

Date Posted: 2026-06-09

Experience Level: Senior (5-10 years)

Remote Status: Remote Solely

🚀 Role Summary

• Lead comprehensive product strategy and execution for an existing Amazon FBA store undergoing a relaunch, focusing on commercial outcomes from product selection to scaling.

• Drive product sourcing and supplier negotiations, emphasizing profitable product selection, landed-cost modeling, and margin target achievement.

• Own the end-to-end listing creation and optimization process, integrating keyword strategy and conversion rate optimization (CRO) to enhance catalog quality and customer engagement.

• Develop and implement robust operational plans for inventory management and fulfillment, prioritizing FBA while strategically incorporating FBM/3PL solutions.

• Establish repeatable processes for scaling operations and prepare for potential team expansion, demonstrating a forward-thinking approach to growth.

• Leverage data-driven insights and key performance indicators (KPIs) to monitor and improve contribution margin, pricing strategies, inventory health, and advertising efficiency.

📝 Enhancement Note: This role is framed as an "E-commerce Product Manager" but with a deep specialization in Amazon FBA operations. The emphasis on "single-threaded owner" and direct commercial outcomes indicates a high degree of autonomy and accountability, typical of senior operations or product leadership roles in e-commerce. The target audience is likely experienced e-commerce professionals with a proven track record on Amazon.

📈 Primary Responsibilities

• Define and execute the overall product strategy for the Amazon store, including category focus, product roadmap development, and prioritized launch sequencing.

• Lead supplier discovery, negotiation, and relationship management to secure profitable product sourcing, accurate landed-cost calculations, and achievement of margin targets.

• Craft compelling product listings, including strategic keyword research, persuasive copywriting, and conversion-focused content to maximize visibility and sales.

• Develop, implement, and manage inventory management and fulfillment strategies, primarily utilizing Amazon FBA and strategically integrating FBM/3PL for optimal efficiency and cost-effectiveness.

• Collaborate with or brief external creative resources for high-quality product imagery, A+ Content, packaging design, and overall brand asset development.

• Continuously monitor and analyze key performance metrics such as contribution margin, inventory turnover, pricing competitiveness, and advertising spend efficiency to drive informed decision-making and performance improvements.

• Design, document, and refine scalable operational processes to support business growth, with a view to building and managing a small operational team in the future.

📝 Enhancement Note: The responsibilities clearly outline a blend of strategic product management and hands-on operational execution specific to the Amazon FBA platform. The emphasis on "relaunch" and "scaling from low activity to consistent velocity" suggests a need for expertise in turn-around or growth-phase operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Business, Marketing, Operations, or a related field is often preferred for roles requiring strategic product management and commercial judgment.

Experience: 6+ years of direct, hands-on experience managing Amazon FBA businesses, with a strong emphasis on product selection, sourcing, and scaling operations. Demonstrated success in leading product launches and driving significant revenue growth.

Required Skills:

• Amazon FBA Expertise: Deep understanding of Amazon Seller Central, FBA/FBM operations, inventory management, and fulfillment processes.

• Product Strategy & Roadmap: Proven ability to define product categories, develop roadmaps, and prioritize product launches for maximum commercial impact.

• Sourcing & Negotiation: Strong skills in supplier discovery, negotiation of pricing and terms, and detailed landed-cost modeling.

• Listing Optimization (CRO): Expertise in keyword research, copywriting, and conversion rate optimization techniques for Amazon product listings and A+ Content.

• Commercial & Operational Judgment: Excellent decision-making capabilities regarding product selection, supplier management, inventory planning, and fulfillment strategies.

• Single-Threaded Ownership: Demonstrated ability to operate autonomously, take full ownership of commercial outcomes, and drive projects to completion with minimal direction.

• Remote Work Proficiency: Proven track record of successful remote work, with fluency in remote collaboration tools (Slack, Zoom, Google Workspace, Asana, Trello, etc.).

• Cross-functional Collaboration: Ability to effectively brief and manage external creative resources and potentially internal stakeholders.

• Financial Acumen: Solid understanding of key financial metrics including COGS, landed cost, contribution margin, and inventory turns for profitable e-commerce operations.

• Language Proficiency: Fluent in English, both written and verbal, for effective communication with US/UK-based companies.

Preferred Skills:

• Category Specialization: Depth of experience in Home & Garden, Tools, or Electronics categories, or similar physical goods.

• Store Relaunch Experience: Proven success in revitalizing underperforming Amazon stores or scaling SKUs from initial low activity to consistent high velocity.

• Amazon Ads Management: Experience managing Amazon advertising campaigns or a strong ability to direct and measure ad execution for optimal ROI.

• Team Leadership/Mentorship: Prior experience leading or mentoring junior team members, indicating potential for future management responsibilities.

📝 Enhancement Note: The "Non-negotiable" requirement for prior remote work experience and fluency with remote tools is a critical filter for applicants. The preference for specific product categories suggests the company may have existing product lines or targets in these areas, offering an advantage to candidates with relevant domain expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies in Product Launch & Scaling: Detailed examples of successful Amazon FBA product launches, including the strategic rationale, sourcing process, listing optimization tactics, and resulting commercial outcomes (revenue, profit, market share).

• Sourcing & Negotiation Success Stories: Documented instances of identifying profitable suppliers, negotiating favorable terms, and accurately modeling landed costs to ensure healthy profit margins.

• Listing Optimization Impact: Demonstrations of how keyword strategy, content improvements, and conversion rate optimization techniques directly led to increased sales, improved rankings, and better customer engagement on Amazon.

• Inventory & Fulfillment Strategy Examples: Showcase of strategic inventory planning (e.g., forecasting, reorder points) and fulfillment execution (FBA/FBM/3PL) that optimized stock levels, minimized costs, and ensured timely delivery.

• Process Improvement Documentation: Examples of documented, repeatable processes developed for key operational areas (e.g., supplier onboarding, listing creation, inventory management) that enhanced efficiency and scalability.

Process Documentation:

• Workflow Design & Optimization: Evidence of designing or optimizing end-to-end workflows for Amazon product lifecycle management, from initial market research and product selection through to post-launch performance analysis.

• Implementation & Automation Methods: Demonstrations of how new processes or tools were implemented to improve efficiency, reduce manual effort, and enhance data accuracy within an Amazon FBA context.

• Measurement & Performance Analysis: Examples of establishing KPIs, creating dashboards, and conducting regular performance analysis to track progress against goals, identify bottlenecks, and inform strategic adjustments.

📝 Enhancement Note: Given the "single-threaded owner" nature of this role, the portfolio should heavily emphasize individual contributions and quantifiable results. A strong portfolio demonstrating end-to-end ownership of Amazon FBA operations will be critical for showcasing the required skills and experience.

💵 Compensation & Benefits

Salary Range: $2800 - $3500 USD per month.

Benefits:

• Competitive Compensation: Monthly salary within the specified range, reflecting experience and responsibility.

• Remote Work Flexibility: Fully remote position allowing work from any approved location within the specified countries.

• Growth Opportunities: Potential to build and lead a small team as the business scales, offering leadership development.

• Long-Term Career: Opportunity to build a sustainable, remote career with a growing global company.

• Professional Development: Exposure to diverse e-commerce challenges and strategic decision-making.

Working Hours: Assumed 40 hours per week, aligning with standard full-time roles, with flexibility within US time zones (EST–PST) to accommodate collaboration and operational needs.

📝 Enhancement Note: The salary is presented on a monthly basis, common for contractor roles, especially for international hires. The range suggests a senior-level individual contributor role. The benefits focus on flexibility, growth, and long-term career prospects, aligning with the target audience of experienced remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, specifically focused on Amazon FBA operations and talent placement for growing companies. Hire Hangar acts as a talent connector, implying a focus on efficiency, scalability, and supporting business growth.

Company Size: Not explicitly stated, but Hire Hangar's model of connecting talent with "fast-growing global companies" suggests they work with a range of businesses, from startups to established SMEs, likely employing 10-200 individuals.

Founded: Founded in 2020, Hire Hangar is a relatively young company focused on the evolving remote work landscape and talent acquisition for e-commerce and tech sectors.

Team Structure:

• Operations Team: The role is designed for an autonomous "single-threaded owner" who will lead product strategy. This individual will be responsible for the commercial outcomes of the Amazon store, with the potential to build and manage a small team in the future.

• Reporting Structure: Likely reports to a senior leader within the client company or a Hire Hangar account manager, with a high degree of autonomy in day-to-day operations.

• Cross-functional Collaboration: While primarily focused on Amazon operations, collaboration will be needed with creative resources (for assets), potentially marketing/advertising teams, and supply chain partners (suppliers/logistics).

Methodology:

• Data Analysis & Insights: Emphasis on using data from Amazon Seller Central and research tools to inform product selection, optimize listings, and drive performance improvements.

• Workflow Planning & Optimization: Focus on establishing and refining repeatable processes for sourcing, listing management, and inventory/fulfillment to ensure scalability and efficiency.

• Automation & Efficiency: Utilizing tools and best practices to streamline operations, reduce manual effort, and maximize output.

Company Website: https://hirehangar.com

📝 Enhancement Note: Hire Hangar's positioning as a bridge between talent and growing companies implies a culture that values efficiency, results, and adaptability. The role itself within a client company will likely mirror this, demanding a proactive, data-driven, and autonomous approach to managing an e-commerce business.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor position, akin to a Product Manager or Operations Lead within the e-commerce domain, specifically focused on Amazon FBA. It carries significant responsibility for P&L outcomes and strategic direction of a product portfolio.

Reporting Structure: The Lead will operate with high autonomy as a "single-threaded owner." They will likely report to a Director or VP level within the client organization, or potentially a Senior Manager at Hire Hangar overseeing client success.

Operations Impact: The primary impact of this role will be on the direct commercial success of the Amazon FBA store. This includes driving revenue growth, improving profitability (contribution margin), optimizing inventory turnover, and enhancing brand presence on the platform. Success in this role directly contributes to the client company's overall e-commerce performance and growth trajectory.

Growth Opportunities:

• Team Leadership: The role explicitly mentions preparing to hire and support a small team, offering a clear path into management and leadership within the operations function.

• Strategic Influence: Opportunity to shape the long-term product strategy and growth trajectory of an e-commerce business, influencing key business decisions.

• Skill Expansion: Potential to deepen expertise in Amazon advertising, international market expansion, or diversifying sales channels beyond Amazon.

• Career Specialization: Further specialization in specific product categories or advanced e-commerce analytics and automation.

📝 Enhancement Note: This role is positioned as a significant step up for experienced Amazon FBA operators, offering not just operational control but also strategic input and a pathway to leadership. The potential for team building is a key differentiator for ambitious candidates.

🌐 Work Environment

Office Type: Fully remote, with no requirement for physical office presence.

Office Location(s): The role is open to candidates in Colombia, Paraguay, Peru, Argentina, Nicaragua, Mexico, and Bolivia, with a preference for candidates within US Time Zones (EST–PST) for optimal collaboration.

Workspace Context:

• Remote Collaboration: The environment is entirely remote, requiring strong digital communication skills and comfort with virtual collaboration tools (Slack, Zoom, Google Workspace, Asana).

• Tooling & Technology: Access to and proficiency with essential e-commerce tools such as Amazon Seller Central, Helium 10, Jungle Scout, Keepa, and financial modeling spreadsheets will be critical.

• Autonomy & Accountability: The workspace culture emphasizes self-management, high accountability, and the ability to work independently with minimal supervision.

Work Schedule: While the role is full-time (assumed 40 hours/week), the remote nature and US time zone preference suggest a need for availability during core business hours for meetings and collaborative tasks, with flexibility for independent work outside of those times.

📝 Enhancement Note: The emphasis on US time zone alignment for a remote role in Latin America is a common practice to facilitate real-time collaboration with US-based teams or clients. Candidates should be prepared to adjust their schedules accordingly.

📄 Application & Portfolio Review Process

Interview Process:

• Video Submission: The initial step requires recording a video as part of the application, serving as a screening mechanism. This assesses communication skills, remote work readiness, and initial fit.

• Portfolio Review: Successful candidates will likely present their portfolio, showcasing past Amazon FBA successes, strategic thinking, and operational execution. This is where evidence of product selection, sourcing, optimization, and scaling will be critically evaluated.

• Case Study/Challenge: Expect a practical exercise or case study focusing on product strategy, sourcing challenges, or listing optimization scenarios relevant to an Amazon relaunch.

• Behavioral & Situational Interviews: Interviews will assess problem-solving skills, autonomous work capabilities, remote collaboration effectiveness, and cultural fit with the client company and Hire Hangar's ethos.

Portfolio Review Tips:

• Quantify Everything: For each project or case study, clearly articulate the problem, your solution, the actions taken, and the measurable results (e.g., % increase in sales, % improvement in margin, reduction in inventory costs, improved conversion rate).

• Showcase End-to-End Ownership: Highlight instances where you managed a product or process from inception through to successful outcome, demonstrating your ability to be a "single-threaded owner."

• Detail Your Process: Clearly explain your methodology for product research, supplier vetting, landed-cost calculation, listing optimization (keyword strategy, content creation), and inventory management.

• Prepare for "Relaunch" Scenarios: Be ready to discuss your approach to revitalizing an existing product or store, identifying underperforming areas, and implementing strategies for improvement.

• Highlight Remote Work Success: Include examples of how you effectively collaborated with remote teams, managed projects autonomously, and utilized remote tools to achieve objectives.

Challenge Preparation:

• Amazon Strategy Fundamentals: Refresh your knowledge on Amazon's algorithms, best practices for FBA, and current market trends in relevant categories.

• Financial Modeling Practice: Be prepared to quickly model landed costs, contribution margins, and inventory turnover scenarios.

• Keyword Research & Listing Copywriting: Practice identifying relevant keywords and crafting compelling, conversion-oriented product descriptions and bullet points for Amazon.

• Problem-Solving Frameworks: Be ready to apply structured problem-solving approaches to hypothetical scenarios involving product sourcing, inventory issues, or listing performance dips.

📝 Enhancement Note: The mandatory video submission is a key hurdle. Applicants must ensure they meet this requirement. The portfolio should be meticulously prepared to demonstrate quantifiable results and end-to-end ownership, directly addressing the core responsibilities of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Amazon Seller Central: The core platform for managing an Amazon FBA business; deep proficiency is essential.

• FBA/FBM Operations: Hands-on experience with both Fulfillment by Amazon and Fulfillment by Merchant logistics.

• Product & Market Research Tools: Proficiency with tools like Helium 10, Jungle Scout, or Keepa for competitive analysis, keyword research, trend identification, and profitability assessment.

Analytics & Reporting:

• Internal Amazon Reports: Ability to extract and interpret data from Seller Central's various reports (e.g., Business Reports, Inventory Reports, Advertising Reports).

• Spreadsheet Software (Google Sheets/Excel): For financial modeling (COGS, landed cost, contribution margin), inventory tracking, and performance analysis.

CRM & Automation:

• Collaboration & Project Management Tools: Essential for remote work, including Slack for communication, Zoom for meetings, and Asana or Trello for task management and workflow organization.

• Google Workspace: For document creation, collaboration, and data management.

📝 Enhancement Note: The listed tools are standard for Amazon FBA operators. Candidates should be prepared to discuss their experience with each, particularly how they leverage them for strategic decision-making and operational efficiency.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data from Amazon Seller Central and market research tools to inform all strategic and operational decisions, ensuring objectivity and measurable outcomes.

• Efficiency & Scalability: Commitment to designing and implementing processes that are both efficient in the short term and scalable for future growth, minimizing waste and maximizing output.

• Autonomy & Accountability: A culture that empowers individuals to take full ownership of their areas, fostering a high degree of accountability for results and proactive problem-solving.

• Continuous Improvement: An ongoing drive to identify opportunities for optimization, whether in product selection, sourcing, listing performance, or operational workflows, to stay competitive.

• Remote Collaboration Excellence: Valuing clear, concise, and proactive communication in a virtual environment, fostering trust and effective teamwork across distances.

Collaboration Style:

• Asynchronous Communication: With team members potentially in different time zones, proficiency in asynchronous communication (e.g., detailed Slack messages, well-documented project updates) is key.

• Clear Briefing & Feedback: When working with external resources (e.g., creatives), a structured approach to briefing requirements and providing constructive feedback is essential.

• Proactive Information Sharing: A culture where relevant data, insights, and process updates are shared proactively to keep stakeholders informed and enable informed decision-making.

📝 Enhancement Note: The values highlight a results-oriented, autonomous, and process-driven approach crucial for success in a remote, high-accountability role like this. Candidates should align their responses with these core principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Intense Competition on Amazon: Navigating a highly competitive marketplace requires continuous adaptation in product selection, pricing, and listing optimization to maintain visibility and sales.

• Relaunching an Existing Store: Taking over a store that needs a "fresh relaunch" presents the challenge of diagnosing past issues, defining a new strategy, and executing effectively to turn performance around.

• Balancing Sourcing Costs vs. Quality: Finding reliable suppliers that offer profitable pricing without compromising product quality or ethical standards.

• Managing Inventory Effectively: Avoiding stockouts and overstock situations on Amazon FBA, which can lead to lost sales, increased fees, and capital tie-up.

• Remote Management & Communication: Ensuring seamless collaboration and clear communication across geographical distances and potential time zone differences.

Learning & Development Opportunities:

• Advanced Amazon Strategy: Deeper dives into Amazon advertising optimization, international marketplace expansion, and leveraging advanced Seller Central features.

• E-commerce Business Scaling: Gaining experience in scaling an entire e-commerce operation, from product pipeline expansion to potential diversification of sales channels.

• Team Leadership Development: Opportunity to build and manage a small team, developing skills in hiring, training, performance management, and delegation.

• Cross-functional Skill Enhancement: Exposure to broader aspects of e-commerce, such as brand building, customer service strategies, and supply chain management.

📝 Enhancement Note: The challenges are inherent to the Amazon FBA environment and the specific task of relaunching a store. Candidates should demonstrate awareness of these and articulate how their experience and strategies would address them.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying and validating new product opportunities for Amazon FBA, particularly for a store needing a relaunch." (Focus on market research, competitor analysis, profitability modeling, and risk assessment.)

• "Walk me through a time you successfully negotiated with a supplier to achieve better terms or pricing. What was your strategy, and what were the results?" (Emphasize preparation, negotiation tactics, and quantifiable outcomes.)

• "How would you approach optimizing an underperforming Amazon listing? What metrics would you track, and what specific actions would you take?" (Highlight keyword research, content strategy, A+ Content, image optimization, and conversion rate analysis.)

• "Explain your approach to inventory management for an Amazon FBA business. How do you balance stock levels, forecast demand, and minimize costs?" (Discuss reorder points, lead times, seasonality, and inventory performance metrics.) Company & Culture Questions:

• "Given our focus on remote work and autonomy, how do you ensure you remain productive and accountable when working independently?" (Share examples of self-management, time blocking, and communication strategies.)

• "What is your experience working with US or UK-based companies, and how do you adapt to different business cultures or communication styles?" (Highlight cultural awareness and communication flexibility.)

• "Describe a situation where you had to manage a complex project with multiple stakeholders or external resources. How did you ensure alignment and successful execution?" (Focus on communication, project management skills, and stakeholder management.) Portfolio Presentation Strategy:

• Structure with STAR: For each case study, use the STAR method (Situation, Task, Action, Result) to clearly articulate your role and impact.

• Visual Aids: Use screenshots of Amazon listings, dashboards, or financial models where appropriate to illustrate your points and demonstrate tangible results.

• Focus on Quantifiable Outcomes: Ensure every example includes specific metrics and KPIs that showcase your contribution to revenue, profit, efficiency, or growth.

• Highlight "Relaunch" Experience: If you have experience turning around underperforming products or stores, make this a central theme to address the role's specific need.

• Be Ready for Deep Dives: Expect questions that probe the specifics of your decisions, the tools you used, and the challenges you overcame.

📝 Enhancement Note: Preparation should focus on demonstrating a deep understanding of Amazon FBA operations, a results-oriented mindset, and proven success as an autonomous remote worker. The portfolio is the primary tool to validate these claims.

📌 Application Steps

To apply for this operations position:

• Complete the Full Application Form: Ensure all fields are accurately filled out, providing detailed information about your experience.

• Record Your Video Response: This is a mandatory first step. Prepare a concise and compelling video that addresses key aspects of your qualifications and enthusiasm for the role.

• Tailor Your Resume: Highlight your 6+ years of Amazon FBA experience, specific achievements in product selection, sourcing, listing optimization, and scaling. Quantify your successes with numbers and metrics.

• Prepare Your Portfolio: Curate a portfolio that showcases your best work, focusing on case studies of product launches, sourcing successes, listing improvements, and operational efficiency gains. Be ready to discuss these in detail.

• Research Hire Hangar: Understand their mission and how they connect talent with companies. Consider how your skills align with supporting growing e-commerce businesses remotely.

• Practice Your Remote Communication: Be ready to demonstrate clear, concise, and proactive communication, essential for a remote role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.