AEM - UI EDS - Technical Lead / Frontend development Lead

📍 Job Overview

Job Title: AEM - UI EDS - Technical Lead / Frontend Development Lead

Company: VML/WPP Enterprise Solutions

Location: Noida, Uttar Pradesh, India

Job Type: Full-Time

Category: Frontend Development / Technical Leadership / Operations (Platform Development)

Date Posted: 2026-08-13

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Lead the design, development, and implementation of customer web platforms using advanced frontend technologies, with a strong emphasis on Adobe Experience Manager (AEM) and Enterprise Digital Solutions (EDS).

• Drive end-to-end project delivery by defining project scope, establishing realistic timelines, and architecting robust technical solutions.

• Foster a collaborative and inclusive development environment, mentoring a team of frontend developers and ensuring adherence to best practices and quality standards.

• Act as a key point of contact for customer communication, engaging stakeholders, facilitating development progress, and ensuring successful platform adoption.

• Contribute to the company's mission of designing, building, and operating growth systems for competitive businesses, focusing on digital transformation and marketing modernization.

📝 Enhancement Note: This role sits at the intersection of technical frontend leadership and client-facing consulting, requiring a candidate who can both architect complex web solutions and effectively manage client relationships and project lifecycles. The emphasis on AEM and EDS suggests a focus on enterprise-level digital experience platforms.

📈 Primary Responsibilities

• Architect, develop, and implement customer-facing web platforms, leveraging expertise in Adobe Experience Manager (AEM) and Enterprise Digital Solutions (EDS).

• Define clear project scopes, realistic timelines, and detailed technical solutions for frontend development initiatives, ensuring alignment with client objectives and business requirements.

• Lead and mentor a team of frontend developers, providing technical guidance, code reviews, and professional development support to foster a high-performing engineering culture.

• Manage end-to-end project delivery, overseeing the development lifecycle from conception through deployment and post-launch support, ensuring on-time and within-budget completion.

• Drive effective customer communication, engaging with clients to understand their needs, present technical solutions, provide project updates, and ensure successful adoption of developed platforms.

• Ensure adherence to industry best practices, coding standards, and quality assurance processes throughout the development lifecycle to deliver scalable and maintainable solutions.

• Collaborate closely with cross-functional teams, including designers, backend developers, project managers, and client stakeholders, to achieve integrated and impactful digital experiences.

• Contribute to the continuous improvement of development processes, tools, and methodologies within the enterprise solutions team.

📝 Enhancement Note: The core responsibilities highlight a blend of technical architecture, team leadership, and client management, typical of a senior technical lead role in a solutions-oriented consulting or agency environment. The mention of "growth systems" and "marketing modernization" implies a strategic contribution beyond pure development.

🎓 Skills & Qualifications

Education: Bachelor's degree in Computer Science, Engineering, Information Technology, or a related field, or equivalent practical experience.

Experience: 10+ years of progressive experience in frontend development, with a significant portion focused on leading development teams and delivering complex web platform solutions.

Required Skills:

• Proven expertise in frontend development technologies, including HTML5, CSS3, JavaScript (ES6+), and modern frontend frameworks (e.g., React, Angular, Vue.js).

• Extensive experience with Adobe Experience Manager (AEM) development, including component development, page authoring, workflows, and site administration.

• Deep understanding and practical application of Enterprise Digital Solutions (EDS) principles and implementation.

• Demonstrated experience in technical leadership, guiding development teams, and managing project lifecycles from scoping to delivery.

• Strong ability to define and manage project scope, timelines, and technical solutions for complex web projects.

• Excellent customer communication and stakeholder management skills, with the ability to articulate technical concepts to non-technical audiences.

• Experience in mentoring and developing junior developers, fostering a collaborative and productive team environment.

• Proficiency in version control systems, particularly Git. Preferred Skills:

• Experience with CI/CD pipelines and modern deployment strategies.

• Familiarity with cloud platforms such as AWS, Azure, or Google Cloud.

• Knowledge of accessibility standards (WCAG) and best practices.

• Experience with performance optimization techniques for web applications.

• Understanding of SEO best practices in frontend development.

• Consulting background with a strong client-centric approach.

📝 Enhancement Note: The explicit mention of AEM and EDS as required skills strongly indicates that candidates with direct experience in these Adobe enterprise platforms will be prioritized. The 10+ years of experience requirement points to a senior-level role demanding strategic thinking and proven leadership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 complex web platform projects that demonstrate end-to-end development lifecycle management, from initial scoping to final deployment and user adoption.

• Projects should highlight proficiency in frontend development technologies, with specific examples of AEM component development, template creation, and content authoring workflows.

• Include case studies detailing the application of Enterprise Digital Solutions (EDS) principles and their impact on client business objectives.

• Present evidence of technical leadership, including examples of how you have mentored teams, defined technical strategies, and managed project timelines and scope.

• Demonstrate strong client communication and stakeholder management through project summaries that outline challenges, solutions, and successful outcomes. Process Documentation:

• Provide examples of how you have documented technical specifications, development processes, and best practices for frontend development projects.

• Illustrate experience in creating and maintaining documentation for AEM components, templates, and custom functionalities.

• Showcase methodologies used for defining and managing project scope, timelines, and technical solutions, including any risk assessment and mitigation strategies.

• Include examples of how you have facilitated development processes, ensuring adherence to quality standards and efficient workflow execution.

📝 Enhancement Note: A strong portfolio demonstrating hands-on AEM and EDS experience, coupled with clear evidence of technical leadership and client engagement, will be critical for this role. Candidates should be prepared to discuss their process for scoping, developing, and delivering complex web solutions.

💵 Compensation & Benefits

Salary Range: Given the 10+ years of experience requirement, the senior technical lead position, and the location in Noida, India, a competitive salary range for this role would typically fall between ₹2,000,000 to ₹3,500,000 per annum. This range can vary based on the candidate's specific expertise in AEM and EDS, negotiation skills, and the precise scope of responsibilities.

Benefits:

• Comprehensive health insurance coverage for employees and dependents.

• Generous paid time off (PTO), including vacation, sick leave, and public holidays.

• Opportunities for professional development, including training programs, certifications, and attendance at industry conferences.

• Contribution to retirement savings plans.

• Employee assistance programs offering confidential counseling and support services.

• Potential for performance-based bonuses and incentives.

• Access to global career mobility within the WPP network.

Working Hours: The standard working hours for this position are 40 hours per week, typically from Monday to Friday. While a structured work week is expected, flexibility may be offered to accommodate project deadlines and client needs, with potential for overtime compensation or compensatory time off as per company policy and local labor laws.

📝 Enhancement Note: The estimated salary range is based on industry benchmarks for senior technical leads with specialized skills like AEM and EDS in the Indian market, considering the experience level and the nature of enterprise solutions work. Benefits are standard for large multinational corporations like WPP.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services, Digital Transformation, Marketing & Advertising. WPP Enterprise Solutions operates within a dynamic ecosystem, partnering with leading technology providers like Adobe, AWS, Google, and Microsoft to deliver cutting-edge growth solutions. This industry context means a constant need for innovation, adaptability, and staying ahead of technological advancements, particularly in AI and digital experience platforms.

Company Size: VML/WPP Enterprise Solutions is part of WPP, a global leader in communications services. WPP employs over 12,000 experts globally, indicating a large, well-resourced organization with extensive reach and diverse capabilities. For operations professionals, this size means access to a vast network of resources, potential for cross-functional collaboration, and structured career paths, but also requires navigating larger organizational structures.

Founded: WPP was founded in 1982. VML, a key part of WPP, was founded in 2008 through a merger. This long history, combined with recent integration and strategic focus on enterprise solutions, suggests a company that values both established expertise and forward-thinking innovation. The emphasis on "growth systems" and "Al reshaping how companies drive growth" points to a culture that is embracing future-forward strategies.

Team Structure:

• The operations team, specifically within Enterprise Solutions, is likely structured to support large-scale client projects. This could involve specialized pods focusing on different aspects of digital transformation, such as platform engineering, CRM, CX, content transformation, and commerce.

• Reporting structures will likely be hierarchical, with Technical Leads reporting to Project Managers or Delivery Directors, who in turn report to senior leadership.

• Cross-functional collaboration is paramount, involving close partnerships with sales, account management, strategy, creative, and other engineering teams to deliver cohesive client solutions. Methodology:

• Data analysis and insights are central to driving client growth, meaning operations professionals will be expected to leverage data to inform decisions, measure success, and identify areas for optimization.

• Workflow planning and optimization strategies are key, as the team designs, builds, and operates complex digital systems. This involves meticulous planning, process mapping, and continuous improvement.

• Automation and efficiency practices are crucial for scaling operations and delivering value. Expect a focus on leveraging tools and technologies to streamline processes and enhance productivity.

Company Website: https://www.vml.com/ and https://www.wpp.com/

📝 Enhancement Note: The company's positioning as a leader in "growth systems" and its partnerships with major tech players suggest a culture that is both technically sophisticated and business-outcome focused. The emphasis on AI and digital transformation indicates a dynamic environment where continuous learning and adaptation are expected.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Technical Lead, representing a significant level of responsibility and expertise within the frontend development and operations domain. It signifies a transition from pure individual contribution to a role that heavily involves technical strategy, team leadership, and client-facing consulting. The scope extends beyond coding to encompass architectural decisions, project delivery oversight, and team mentorship, impacting the successful execution of enterprise-level digital solutions.

Reporting Structure: As a Technical Lead, you will likely report to a Delivery Manager, Project Director, or a senior leader within the Enterprise Solutions division. You will, in turn, lead and mentor a team of frontend developers, potentially including junior developers, mid-level engineers, and specialists in areas like AEM. This structure emphasizes a collaborative yet hierarchical environment where technical guidance flows downwards, and project status and client feedback flow upwards.

Operations Impact: The impact of this role is direct and significant. By leading the development and implementation of customer web platforms, you will be instrumental in shaping how clients engage with their customers digitally. This includes enabling digital transformation, modernizing marketing efforts, and ultimately driving business growth through effective digital experiences. Your work will directly influence client satisfaction, project success, and the company's reputation for delivering robust and innovative solutions.

Growth Opportunities:

• Technical Specialization: Deepen expertise in AEM, EDS, and other enterprise digital platforms, becoming a go-to subject matter expert within the organization.

• Leadership Advancement: Progress into roles such as Delivery Manager, Project Director, or Head of Frontend Development, managing larger teams and more complex portfolios.

• Consulting Acumen: Develop advanced consulting skills, client relationship management, and strategic advisory capabilities, potentially moving into client-facing Principal Consultant or Solutions Architect roles.

• Cross-functional Mobility: Leverage experience to explore opportunities in other areas of WPP, such as digital strategy, platform architecture, or program management.

• Continuous Learning: Access to WPP's extensive learning and development resources, including training, certifications, and workshops focused on emerging technologies and leadership development.

📝 Enhancement Note: The growth trajectory for this role is clearly defined, offering paths towards deeper technical mastery, broader leadership responsibilities, or a more strategic consulting focus, all within a large, global organization.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment. WPP Enterprise Solutions likely operates from modern, well-equipped office spaces designed to foster collaboration and productivity. Expect professional settings that may include open-plan work areas, private offices for focused work, meeting rooms, and collaborative zones.

Office Location(s): The primary location is Noida, Uttar Pradesh, India. This region is a significant IT and business hub, offering accessibility and a concentration of talent. Specific details regarding the office building, amenities, and accessibility (e.g., public transport links, parking) would be available upon inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: The office setting will facilitate face-to-face interaction with team members, fostering spontaneous discussions, brainstorming sessions, and team cohesion, which is crucial for a Technical Lead role.

• Operations Tools and Technology: Access to robust IT infrastructure, including high-speed internet, development workstations, and necessary software licenses for AEM, EDS, and other development tools.

• Team Interaction: Regular opportunities for direct interaction with colleagues, project managers, and potentially clients, enabling effective problem-solving and knowledge sharing. The on-site nature supports strong team dynamics and a shared sense of purpose.

Work Schedule: The role is based on a standard 40-hour work week, Monday to Friday. However, given the nature of technical leadership and client-facing responsibilities, there may be an expectation of flexibility to meet project deadlines, client availability, or urgent technical issues. This often involves managing one's own time effectively to balance project demands with personal well-being.

📝 Enhancement Note: The on-site requirement suggests a preference for a highly collaborative and communicative work environment, typical for roles involving complex technical leadership and client interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit, focusing on your background in frontend development, AEM, and EDS.

• Technical Interview(s): Expect one or more technical interviews with senior engineers, architects, or hiring managers. These will delve deep into your frontend development skills, AEM/EDS expertise, problem-solving abilities, and architectural design principles. Be prepared for coding challenges or system design discussions.

• Leadership & Consulting Interview: An interview focusing on your leadership style, team management experience, client communication skills, and ability to scope and deliver projects. This may involve behavioral questions and scenario-based assessments.

• Portfolio Presentation: You will likely be asked to present a selection of your most relevant projects from your portfolio, detailing your role, technical contributions, challenges faced, and outcomes achieved. This is a key opportunity to showcase your AEM/EDS experience and leadership impact.

• Final Interview: Potentially with a senior leader or department head to discuss overall fit, career aspirations, and confirm alignment with company values and strategic goals.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your AEM and EDS expertise, technical leadership, and end-to-end project delivery capabilities.

• Quantify Impact: For each project, clearly articulate the business problem, your specific contributions, the technologies used (especially AEM/EDS), and the measurable results (e.g., improved performance, increased engagement, successful launch).

• Structure for Clarity: Organize your portfolio presentation logically. For each project, consider a structure like: Problem -> Solution -> Your Role & Responsibilities -> Technical Details (AEM/EDS focus) -> Challenges & How You Overcame Them -> Outcomes & Impact.

• Highlight Leadership: Emphasize instances where you led teams, mentored developers, managed scope, and communicated with stakeholders.

• Be Ready to Discuss Processes: Prepare to discuss your development methodologies, coding standards, QA processes, and how you ensure adherence to best practices.

Challenge Preparation:

• Technical Deep Dive: Brush up on core frontend concepts, advanced JavaScript, AEM architecture, component development, custom workflows, and EDS principles.

• Problem-Solving Scenarios: Practice breaking down complex technical challenges, designing scalable solutions, and articulating trade-offs.

• Leadership Scenarios: Prepare for questions about managing team conflicts, motivating developers, handling project delays, and communicating with difficult clients.

• Company & Culture Alignment: Research VML/WPP Enterprise Solutions' values (Heart, Brains, Courage), their work with partners like Adobe, and their focus on AI and growth systems. Be ready to articulate how your approach aligns with their culture.

📝 Enhancement Note: The interview process is designed to rigorously assess both technical depth in AEM/EDS and leadership/consulting capabilities. A well-prepared portfolio presentation is crucial for demonstrating practical experience and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Experience Manager (AEM): Core platform for content management, digital asset management, and personalized experiences. Expertise in AEM development (components, templates, workflows), authoring, and administration is essential.

• Enterprise Digital Solutions (EDS): This likely refers to a broader set of integrated digital platforms and solutions. While not a single tool, it implies familiarity with how various enterprise systems connect and function within a larger digital ecosystem.

• Frontend Frameworks: Proficiency in modern JavaScript frameworks such as React, Angular, or Vue.js for building dynamic user interfaces.

• HTML/CSS: Advanced knowledge of HTML5, CSS3, and preprocessors like SASS/LESS for semantic markup and responsive styling.

• JavaScript (ES6+): Deep understanding of modern JavaScript, including asynchronous programming, DOM manipulation, and ES6+ features.

Analytics & Reporting:

• Adobe Analytics: For tracking user behavior, content performance, and campaign effectiveness within AEM-powered sites.

• Google Analytics: A widely used alternative for web analytics, providing insights into traffic sources, user engagement, and conversion rates.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or custom dashboard solutions for presenting performance metrics to clients and stakeholders.

CRM & Automation:

• CRM Platforms: Familiarity with major CRM systems like Salesforce, Microsoft Dynamics, or Adobe Experience Cloud's CRM capabilities, for understanding how web platforms integrate with customer data.

• Marketing Automation Tools: Knowledge of platforms such as Adobe Marketo Engage, HubSpot, or Pardot, for understanding campaign execution and lead nurturing workflows.

• CI/CD Tools: Experience with continuous integration and continuous deployment tools like Jenkins, GitLab CI, or Azure DevOps for automating build, test, and deployment processes.

• Version Control: Git is the industry standard for source code management.

📝 Enhancement Note: The technology stack is heavily weighted towards the Adobe ecosystem, with AEM and related Adobe Experience Cloud products being central. Proficiency in modern frontend development and integration with other enterprise systems is also critical.

👥 Team Culture & Values

Operations Values:

• Heart: Emphasizes empathy, trust, and building genuine connections. For operations professionals, this translates to collaborative problem-solving, understanding stakeholder needs, and fostering a supportive team environment. Decisions should be made with consideration for their human impact.

• Brains: Values relentless curiosity, innovation, and collaborative intelligence. Operations professionals are expected to approach challenges with critical thinking, data-driven analysis, and a willingness to explore new solutions and technologies. This drives the continuous improvement of processes and platforms.

• Courage: Inspires speaking up, embracing experimentation, and advocating for bold solutions. In an operations context, this means having the confidence to challenge existing processes, propose innovative improvements, experiment with new tools or methodologies, and advocate for data-backed decisions, even when they are unconventional.

Collaboration Style:

• Cross-functional Integration: A strong emphasis on working seamlessly with diverse teams (sales, strategy, creative, other engineering disciplines) to deliver holistic client solutions. This requires effective communication and a shared understanding of project goals.

• Process Review Culture: An environment that encourages open feedback on workflows, development processes, and technical solutions. Regular retrospectives or review sessions are likely to identify areas for refinement and efficiency gains.

• Knowledge Sharing: A culture that promotes sharing best practices, technical insights, and lessons learned across the team and broader organization. This could involve internal workshops, documentation, or informal mentoring.

📝 Enhancement Note: The company's stated values (Heart, Brains, Courage) are integrated into how work is performed, emphasizing not just technical proficiency but also interpersonal skills, intellectual curiosity, and a proactive, bold approach to problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Complex Platform Integration: Integrating AEM and EDS with various client systems (CRM, ERP, marketing automation) can be technically challenging, requiring robust architectural planning and problem-solving.

• Keeping Pace with Technology: The rapid evolution of frontend technologies, AI, and digital platforms necessitates continuous learning and adaptation to maintain expertise.

• Client Expectation Management: Balancing ambitious client expectations with realistic project timelines, budgets, and technical constraints requires strong communication and negotiation skills.

• Driving Adoption: Ensuring that developed platforms are effectively adopted and utilized by clients requires not only technical excellence but also a focus on user experience and training.

Learning & Development Opportunities:

• AEM & EDS Specialization: Opportunities to gain deeper certifications and expertise in advanced AEM features and the broader EDS landscape, becoming a recognized expert.

• Leadership Training: Access to WPP's leadership development programs, focusing on effective team management, strategic planning, and client advisory skills.

• Emerging Technologies: Exposure to and training in cutting-edge technologies, particularly AI, machine learning, and new digital experience platforms, aligning with the company's focus on future growth.

• Cross-Disciplinary Exposure: Opportunities to learn from and collaborate with experts in digital strategy, creative, data science, and other domains within WPP, broadening your understanding of the complete client solution.

📝 Enhancement Note: This role presents significant opportunities for both technical and leadership growth, but also demands a proactive approach to managing complexity and staying current with industry trends.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the end-to-end development of a complex web platform. What were the key challenges, and how did you ensure successful delivery?" (Focus on AEM/EDS, scope, timelines, team leadership, and client communication.)

• "How do you approach defining technical solutions and project scope for enterprise-level digital platforms? Walk me through your process." (Highlight your methodology for requirements gathering, technical design, and risk assessment.)

• "Imagine a client is requesting a feature that is technically difficult or outside the agreed scope. How would you handle this situation, balancing client satisfaction with project constraints?" (Demonstrate your negotiation, problem-solving, and communication skills.) Company & Culture Questions:

• "How do WPP's core values (Heart, Brains, Courage) resonate with your personal work style and approach to technical leadership?" (Connect your experiences to empathy, innovation, and proactive problem-solving.)

• "What is your understanding of AI's role in shaping modern growth systems, and how do you see frontend development contributing to this?" (Show your awareness of industry trends and strategic thinking.)

• "Describe your experience working with partners like Adobe, AWS, or Google. How do you ensure successful integration and collaboration?" (Highlight your experience in ecosystem collaboration.) Portfolio Presentation Strategy:

• Storytelling for Impact: Frame your project presentations as compelling narratives. Start with the client's business challenge, detail your strategic technical approach (emphasizing AEM/EDS), explain your leadership role, and conclude with the measurable business impact.

• Quantify Everything: Use data and metrics wherever possible to demonstrate the success of your projects. For example, "Implemented AEM components that reduced page load time by 30%," or "Led a team of 5 developers to launch the new platform 2 weeks ahead of schedule."

• Focus on "Why" and "How": Don't just describe what you did; explain why you made certain technical decisions and how you overcame challenges. This demonstrates critical thinking and problem-solving skills.

• Interactive Elements: Be prepared to answer detailed questions about your code, architecture, and processes. If possible, have live demos or screenshots readily available.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical prowess in AEM/EDS but also strong leadership, communication, and strategic thinking aligned with WPP's values and business objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Greenhouse job board.

• Tailor Your Resume: Customize your resume to prominently feature your experience with Adobe Experience Manager (AEM), Enterprise Digital Solutions (EDS), frontend development leadership, and project delivery. Use keywords from the job description.

• Prepare Your Portfolio: Select 2-3 of your most impactful projects that showcase your AEM/EDS expertise, technical leadership, and ability to manage complex web platform development. Be ready to present these with a clear narrative of challenges, solutions, and quantifiable results.

• Research WPP/VML: Understand the company's mission, values (Heart, Brains, Courage), recent work, and their focus on AI and growth systems. Prepare to articulate how your skills and approach align with their culture.

• Practice Interview Questions: Rehearse answers to common technical, leadership, and behavioral interview questions, especially those related to AEM, EDS, project management, and client interaction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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