AEM - UI EDS - Consultant

📍 Job Overview

Job Title: AEM - UI EDS - Consultant

Company: VML

Location: Noida, Uttar Pradesh, India

Job Type: Full-Time

Category: Digital Experience & Front-End Development Operations

Date Posted: 2026-08-18

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the implementation and optimization of user interfaces (UI) and enterprise design systems (EDS) within Adobe Experience Manager (AEM).

• Translate complex business and client requirements into effective technical specifications and scalable UI solutions.

• Drive the development of responsive and mobile-first digital experiences, ensuring seamless user journeys across diverse platforms.

• Champion best practices in front-end development, focusing on performance optimization, accessibility, and maintainability.

• Collaborate cross-functionally with design, content, and development teams to deliver cohesive and impactful digital solutions.

📝 Enhancement Note: This role focuses on the intersection of front-end development, UI/UX design principles, and CMS implementation, specifically within the Adobe Experience Manager ecosystem. The "Consultant" title suggests a client-facing aspect and a need for strategic problem-solving in addition to technical execution.

📈 Primary Responsibilities

• Analyze and interpret business requirements to define technical specifications for AEM components, templates, and UI elements.

• Design and develop robust, scalable, and reusable UI components adhering to established design systems and style guides.

• Implement responsive and mobile-first layouts using HTML5, CSS3, and modern JavaScript frameworks, ensuring cross-browser and cross-device compatibility.

• Integrate front-end solutions with AEM content management workflows, ensuring intuitive authoring experiences for content creators.

• Optimize web performance by applying best practices for core web vitals, asset optimization, and efficient code delivery.

• Ensure adherence to Web Content Accessibility Guidelines (WCAG) for all developed user interfaces.

• Collaborate with UX/UI designers to translate wireframes and mockups into functional and visually accurate front-end code.

• Work with back-end developers to integrate front-end components with RESTful and GraphQL APIs.

• Utilize code versioning tools (e.g., Git) for efficient collaboration and code management.

• Participate in code reviews to ensure quality, maintainability, and adherence to development standards.

• Stay abreast of emerging front-end technologies and CMS trends, particularly within the AEM and JAMstack landscapes.

• Provide technical guidance and support to content authors and other team members regarding UI best practices and AEM component usage.

📝 Enhancement Note: Responsibilities emphasize a blend of hands-on development, technical consultation, and an understanding of the content management lifecycle within AEM, aligning with a consultant role that bridges technical execution and client advisory.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Computer Science, Web Development, Design Technology, or a related field, or equivalent practical experience. Experience:

• 2-5 years of professional experience in front-end development, with a strong focus on UI implementation and CMS integration.

• Proven experience working with Adobe Experience Manager (AEM) is highly desirable.

• Demonstrated experience in translating business requirements into technical solutions. Required Skills:

• Expertise in responsive design and mobile-first application design principles.

• Strong proficiency in HTML5 and CSS3, with a solid understanding of semantic markup and CSS methodologies like BEM.

• Deep understanding of JavaScript (ES6+), including DOM manipulation and asynchronous programming.

• Experience with modern front-end build pipelines and tools (e.g., Webpack, Babel, NPM).

• Familiarity with code versioning tools, particularly Git.

• Understanding of Web Accessibility WCAG guidelines and implementation.

• Experience with design systems, style guides, and pattern libraries.

• Familiarity with RESTful and GraphQL APIs for data integration.

• Knack for benchmarking and optimization, with experience using browser developer tools for performance analysis. Preferred Skills:

• Functional knowledge of any Content Management System (CMS), with a preference for AEM template editor and content author roles.

• Familiarity with design tools such as Adobe XD, Sketch, or Figma.

• Experience with JAMstack architecture and associated technologies.

• Experience with Atomic Design paradigm.

• Familiarity with Micro Front End concepts and Headless CMS implementations.

• Understanding of information architecture and content structuring.

📝 Enhancement Note: The emphasis on specific front-end technologies, CMS familiarity (especially AEM), and design system knowledge points to a specialized UI/EDS role. The "2-5 years" experience aligns with a mid-level consultant who can independently contribute to projects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of at least 2-3 projects demonstrating expertise in responsive UI development and front-end implementation within a CMS context.

• Examples of reusable UI components, style guides, or pattern libraries developed and implemented.

• Projects highlighting experience with performance optimization techniques and accessibility standards.

• Case studies detailing the translation of business requirements into technical UI solutions.

• Evidence of collaboration on projects utilizing Git for version control. Process Documentation:

• Prepare to discuss your approach to translating business requirements into technical specifications for UI development.

• Be ready to explain your workflow for designing and implementing responsive and accessible user interfaces.

• Outline your methodology for integrating front-end code with AEM or similar CMS platforms.

• Demonstrate your process for performance analysis and optimization using browser developer tools.

📝 Enhancement Note: Given the "Consultant" title and the technical nature of the role, a portfolio is crucial. It should not only display technical proficiency but also the ability to structure and present work that demonstrates problem-solving and process adherence, particularly in the context of enterprise-level digital experiences.

💵 Compensation & Benefits

Salary Range:

• INR 8,00,000 - INR 15,00,000 per annum. This range is an estimate based on industry benchmarks for mid-level UI/Front-End Developers with CMS experience in Noida, India, considering the specified experience level (2-5 years) and the nature of the role within a global agency like VML. Actual compensation will be determined by experience, qualifications, and specific project demands. Benefits:

• Opportunity to work with leading global brands and exciting projects.

• Prioritized career development and skill enhancement programs.

• Empowerment to make a difference and contribute to impactful work.

• A culture that respects individuality and fosters a sense of belonging.

• Hybrid work environment with an average of four days in the office, promoting work-life balance.

• Potential for professional certifications and training in AEM and related technologies.

• Access to VML's global network and learning resources. Working Hours:

• Standard full-time working hours (approximately 40 hours per week), with flexibility often afforded in a hybrid model. Specific team schedules and client demands may influence daily hours, but a focus on output and collaboration is maintained.

📝 Enhancement Note: Salary range is estimated for Noida, India, for a mid-level consultant role with the specified technical skills. Benefits are tailored to reflect VML's stated offerings and industry standards for large agencies, with a specific nod to the hybrid work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services, Digital Transformation, Technology Consulting. VML operates within a dynamic industry focused on creating connected brands and driving growth through integrated customer experiences. This means the operations team is integral to delivering cutting-edge digital solutions for a diverse client portfolio.

Company Size: Over 26,000 employees globally. This large scale indicates robust internal processes, extensive resources, and opportunities for cross-functional collaboration across numerous specialized teams and geographies.

Founded: VML was founded in 2008 through the merger of WPP’s VML and Wunderman Thompson. This heritage combines deep creative expertise with a strong digital and technology focus.

Team Structure:

• The Enterprise Solutions division houses strategic consultants, creative and technical architects, and skilled developers and operators.

• This role likely sits within a project-based team, collaborating closely with UI/UX designers, content strategists, AEM developers, and project managers.

• Reporting structure is likely to a Team Lead or Practice Lead within Enterprise Solutions, with direct engagement with client stakeholders. Methodology:

• VML emphasizes a human-first, impact-driven approach, integrating brand experience, customer experience, and commerce.

• Operations within this context involve data-driven insights, agile workflow planning, and strategic implementation of digital solutions.

• Automation and efficiency are key, especially in delivering consistent, high-quality digital experiences across markets.

Company Website: https://www.vml.com/

📝 Enhancement Note: The company context highlights VML's position as a major player in the digital transformation space, emphasizing innovation, client impact, and a global reach. The "Enterprise Solutions" division is specifically noted as a hub for technical and strategic expertise, making this role critical for client success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Consultant, typically indicating a mid-level professional (2-5 years of experience) capable of independent work, client interaction, and contributing to project strategy. It bridges the gap between senior technical execution and strategic advisory.

Reporting Structure: The role likely reports into a Team Lead or Practice Lead within the Enterprise Solutions division. This structure allows for mentorship from senior professionals while providing autonomy in day-to-day tasks and project contributions.

Operations Impact: The UI EDS Consultant directly impacts client success by ensuring their digital platforms are user-friendly, performant, accessible, and aligned with brand standards. This role is crucial for enhancing customer experience, driving engagement, and ultimately contributing to client revenue growth through effective digital presence.

Growth Opportunities:

• Specialization: Deepen expertise in AEM, JAMstack, web performance optimization, or advanced front-end frameworks.

• Leadership: Progress to Senior Consultant, Solution Architect, or Team Lead roles, managing projects and mentoring junior team members.

• Client Management: Develop client-facing skills, leading workshops, and contributing to strategic client engagements.

• Cross-functional Exposure: Gain experience in other areas of digital transformation, such as commerce platforms, marketing automation, or data analytics.

• Training & Certifications: VML supports continuous learning, offering opportunities for certifications in Adobe technologies and other relevant platforms.

📝 Enhancement Note: The "Consultant" title implies a trajectory for growth beyond pure technical execution, moving towards strategic advisory and project leadership within the digital experience domain.

🌐 Work Environment

Office Type: Hybrid Work Environment. VML teams are in the office an average of four days a week, fostering a blend of in-person collaboration and remote flexibility.

Office Location(s): Noida, India. This location serves as a key operational hub for VML's global network.

Workspace Context:

• The office environment is designed to encourage creativity, collaboration, and connection, supporting VML's core values of Heart, Brains, and Courage.

• Access to modern tools, technology, and a collaborative workspace conducive to front-end development and design system implementation.

• Opportunities to interact with a diverse team of experts across design, development, strategy, and account management.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with a hybrid arrangement. While in-office days are encouraged for collaboration, flexibility may be available. The focus is on delivering high-quality work and meeting project deadlines.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing the need for in-person collaboration in a creative agency setting with employee flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, experience, and cultural fit.

• Technical Interview: In-depth discussion with hiring managers and/or senior team members focusing on front-end development skills, AEM knowledge, design system principles, and problem-solving abilities. This may include technical assessments or live coding exercises.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, walking through key projects, explaining their role, technical approach, and challenges overcome.

• Behavioral/Cultural Interview: Assessment of VML's core values (Heart, Brains, Courage) and how the candidate collaborates, learns, and approaches challenges.

• Final Round: Discussion with senior leadership or practice leads for final evaluation.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your AEM, UI, EDS, responsive design, and performance optimization skills.

• Tell a Story: For each project, clearly articulate the problem, your role, the solution implemented, the technologies used, and the impact/results. Quantify achievements where possible (e.g., "improved load time by X%", "reduced authoring time by Y%").

• Highlight Processes: Explain your workflow for translating requirements, designing components, and ensuring quality through testing and reviews.

• Demonstrate Collaboration: If possible, include examples of working within a team, using Git, and integrating with other systems.

• Accessibility & Performance Focus: Explicitly call out how you addressed accessibility standards (WCAG) and performance optimization techniques.

Challenge Preparation:

• Be prepared for technical challenges that might involve:

  • Building a responsive UI component from scratch.
  • Debugging front-end code for performance or accessibility issues.
  • Explaining how you would approach a specific AEM implementation scenario.
  • Discussing design system best practices.

• Practice articulating your thought process clearly and concisely.

📝 Enhancement Note: The interview process will heavily weigh technical proficiency, practical application of skills in AEM and front-end development, and the ability to articulate contributions and processes effectively, especially through portfolio presentation.

🛠 Tools & Technology Stack

Primary Tools:

• CMS: Adobe Experience Manager (AEM) - Expertise in template editor, component development, and authoring workflows.

• Design Tools: Adobe XD, Sketch, or Figma - For UI/UX design, wireframing, and prototyping.

• Front-End Development: HTML5, CSS3 (with methodologies like BEM), JavaScript (ES6+).

• JavaScript Frameworks/Libraries: Familiarity with modern patterns relevant to JAMstack or AEM front-end development.

• Build Tools: Webpack, Babel, NPM - For managing front-end workflows, transpilation, and bundling.

• Version Control: Git - Essential for collaborative development and code management.

Analytics & Reporting:

• Browser Developer Tools (Chrome DevTools, Firefox Developer Edition) - For debugging, performance analysis, and benchmarking Core Web Vitals.

• Potentially integration with analytics platforms (e.g., Google Analytics, Adobe Analytics) to understand user behavior and performance metrics. CRM & Automation:

• While not directly CRM-focused, understanding how front-end integrations support broader customer journeys is beneficial. Familiarity with API concepts (RESTful, GraphQL) is key for connecting front-end experiences to back-end systems.

📝 Enhancement Note: The technology stack is heavily skewed towards front-end development within an enterprise CMS environment. Proficiency in AEM, core web technologies, and associated development tools is paramount.

👥 Team Culture & Values

Operations Values:

• Heart: Fostering empathy and trust, leading to genuine connections and human-centric digital solutions. This translates to collaborative teamwork and understanding client needs.

• Brains: Valuing relentless curiosity and collaborative intelligence to solve complex digital challenges. This means a proactive approach to learning, problem-solving, and innovative thinking in UI/EDS development.

• Courage: Inspiring individuals to speak up, embrace experimentation, and advocate for bold solutions. This encourages taking initiative, proposing improvements, and pushing boundaries in design and development.

• Impact-Driven: A strong focus on delivering measurable results for clients, emphasizing efficiency, performance, and ROI.

Collaboration Style:

• Cross-functional integration is key, working closely with designers, content strategists, AEM developers, and project managers.

• Open communication and feedback exchange are encouraged to refine designs and development processes.

• Knowledge sharing is vital for continuous improvement and staying ahead of technological advancements.

• A culture of shared success, where team members support each other to achieve client goals.

📝 Enhancement Note: VML's core values (Heart, Brains, Courage) are central to its culture. For an operations role, this translates to collaborative problem-solving, continuous learning, and a willingness to innovate and take ownership.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs with Technical Constraints: Translating diverse client requirements into feasible and high-performing UI solutions within AEM.

• Keeping Pace with Evolving Technologies: Continuously learning and adapting to new front-end frameworks, AEM updates, and design best practices.

• Ensuring Scalability and Maintainability: Developing UI components and design systems that are robust, reusable, and easy to update across multiple projects and clients.

• Cross-functional Alignment: Effectively communicating technical concepts and design decisions to non-technical stakeholders and ensuring seamless integration with back-end systems.

Learning & Development Opportunities:

• AEM Specialization: Advanced training and certifications in AEM development, architecture, and best practices.

• Front-End Mastery: Deep dives into modern JavaScript, CSS architectures, and performance optimization techniques.

• Design System Expertise: Developing skills in creating and managing comprehensive design systems for enterprise clients.

• Client Consulting Skills: Training in client management, requirements gathering, and strategic advisory.

• Industry Conferences & Workshops: Opportunities to attend relevant events and workshops to stay current with industry trends.

📝 Enhancement Note: The challenges presented are typical for a consultant role in a fast-paced agency environment, emphasizing the need for adaptability, continuous learning, and strong problem-solving skills. Growth opportunities are geared towards both technical depth and client-facing advisory capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex business requirement you translated into a technical UI solution for a CMS. What was your process, and what were the outcomes?" (Focus on requirement analysis, technical design, and impact.)

• "How do you approach building a reusable UI component for an enterprise design system? Walk us through your process from concept to implementation." (Highlight design system principles, component structure, and reusability.)

• "Imagine a client wants to significantly improve their website's Core Web Vitals. What steps would you take, and what tools would you use to diagnose and implement optimizations?" (Demonstrate performance analysis and optimization strategies.) Company & Culture Questions:

• "How do VML's core values – Heart, Brains, and Courage – resonate with your work style and career aspirations?" (Prepare examples that align with each value.)

• "Describe a time you had to collaborate with a challenging stakeholder or team member. How did you ensure a positive outcome for the project?" (Focus on communication, empathy, and problem-solving.)

• "What interests you most about VML's work with brands like [mention a relevant client from description, e.g., Ford, Dell] and how do you see your skills contributing to similar projects?" (Show genuine interest and understanding of VML's client base.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, with a clear overview, your specific contributions, technical details, and quantifiable results.

• AEM Context: For AEM projects, clearly articulate your role in component development, template creation, or author experience enhancement.

• Design System Focus: If presenting design system work, explain the structure, guidelines, and how it promotes consistency and efficiency.

• Visuals: Use screenshots, mockups, and potentially live demos (if feasible and approved) to illustrate your work effectively.

• Conciseness: Be prepared to present key projects within a given timeframe, focusing on the most impactful aspects.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical acumen, strategic thinking, problem-solving capabilities, and cultural alignment with VML's values. The portfolio is a critical tool for showcasing practical application of these skills.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the VML careers page.

• Portfolio Customization: Tailor your resume and cover letter to highlight AEM, UI/EDS, responsive design, and front-end development experience, using keywords from the job description. Prepare your portfolio, ensuring it showcases relevant projects with clear descriptions of your role and impact.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, specific technical skills (HTML5, CSS3, JavaScript, AEM, Git, etc.), and any relevant CMS or design tool proficiencies. Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your technical expertise, problem-solving approaches, and understanding of VML's culture and values. Prepare specific examples for behavioral questions and be ready to walk through your portfolio with confidence.

• Company Research: Familiarize yourself with VML's recent work, client portfolio, and core values. Understand their approach to digital experience and enterprise solutions to demonstrate informed interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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