Webflow Website & Digital Content Specialist (Fixed Term)

📍 Job Overview

Job Title: Webflow Website & Digital Content Specialist (Fixed Term)

Company: Co-operative Housing Ireland

Location: Dublin, Leinster, Ireland

Job Type: Fixed-Term Full-Time

Category: Digital Content & Web Operations

Date Posted: 2026-09-11

Experience Level: Entry to Mid-Level (0-2 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the planning and execution of a comprehensive front-end website redesign using Webflow, aligning with strategic communication objectives.

• Manage daily website maintenance, including content updates, ad hoc uploads, and ensuring optimal performance and user experience.

• Implement and monitor on-page SEO best practices, analyze website traffic, and track user behavior using Google Analytics 4 (GA4) and Google Search Console.

• Ensure adherence to web governance standards and accessibility compliance (WCAG) to enhance user engagement and inclusivity.

📝 Enhancement Note: While the title specifies "Digital Content Specialist," the core responsibilities heavily lean towards Web Operations and Digital Project Management within a fixed-term capacity. The emphasis on Webflow, front-end redesign, and technical maintenance positions this role firmly in the operations and technical execution space, rather than pure content creation.

📈 Primary Responsibilities

• Lead the end-to-end website redesign project in Webflow, from initial performance assessment and goal definition to content strategy development and final launch.

• Evaluate current website performance, user experience, and identify key areas for improvement in loading times, navigation, and design.

• Conduct user research to understand target audience needs and preferences, informing design decisions for enhanced user satisfaction.

• Develop detailed sitemaps and wireframes to structure the redesigned website, ensuring alignment with Co-operative Housing Ireland’s strategic goals.

• Execute content audits, strategize content updates, create new content, and optimize existing content for improved SEO performance, incorporating multimedia elements.

• Leverage Webflow's advanced features for responsive design, visual appeal, and functional integrations to build a modern, user-friendly website.

• Perform rigorous testing of the redesigned website before launch, gathering feedback and iterating to optimize the user experience.

• Manage ongoing website content updates, including page creation, template management, and content migration for maximum SEO impact and site quality.

• Implement on-page SEO best practices, monitor website traffic, user behavior, and conversion metrics using GA4 and Google Search Console.

• Execute front-end development tasks, manage CMS implementations, and optimize web pages for search engines and overall performance.

• Enforce web governance policies and ensure compliance with accessibility standards (WCAG) to improve user experience and inclusivity.

• Conduct site performance audits, implement necessary optimizations, and ensure accurate measurement of digital KPIs using Google Tag Manager (GTM).

• Facilitate cross-channel posting from the website to social media channels and email platforms, demonstrating a holistic digital approach.

📝 Enhancement Note: The responsibilities outline a dual focus: a significant project management and development component for the website redesign, and ongoing operational tasks for daily website upkeep and content management. The role requires a blend of strategic planning, technical execution, and analytical monitoring.

🎓 Skills & Qualifications

Education: While no specific educational requirements are listed, a background in Digital Marketing, Web Design, Communications, Information Technology, or a related field would be beneficial.

Experience: Minimum of 1 year of hands-on experience working with Webflow, with demonstrable project involvement. Experience in a website maintenance or digital content management role is also crucial.

Required Skills:

• Webflow Proficiency: 1+ years of direct experience with Webflow, including a portfolio showcasing Webflow-specific projects.

• UX/UI Fundamentals: Basic understanding of User Experience (UX) and User Interface (UI) design principles to ensure intuitive website navigation and appealing aesthetics.

• Web Analytics (GA4): Basic understanding and experience with Google Analytics 4 (GA4) for tracking website performance and user behavior.

• Content Management: Proven ability in general content editing, auditing existing content, and managing content updates across digital platforms.

• Landing Page Optimization: Experience in optimizing landing pages for specific campaign goals and target audiences.

• Project Management Basics: Ability to manage a redesign project from conception to launch, including planning, execution, and monitoring.

Preferred Skills:

• SEO Best Practices: Familiarity with on-page SEO techniques to improve search engine rankings.

• Google Search Console: Experience utilizing Google Search Console for website performance monitoring and issue identification.

• Google Tag Manager (GTM): Experience with GTM for managing tracking codes and implementing performance measurement strategies.

• Web Accessibility (WCAG): Understanding of WCAG guidelines and best practices for ensuring website accessibility.

• Cross-Channel Marketing: General understanding of posting content across website, social media, and email platforms.

• Graphic Design Tools: Experience with Canva for creating visual content.

• Project Management Tools: Familiarity with tools like Trello for task management.

• Email Marketing Platforms: Experience with platforms such as Mailchimp.

📝 Enhancement Note: The "Essential Requirements" are quite specific, particularly the 1+ years with Webflow and basic GA4 understanding. The preferred skills, especially those related to SEO, GTM, and WCAG, would significantly strengthen an applicant's profile, indicating a more mature understanding of digital operations beyond basic content updates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A dedicated section within the portfolio demonstrating at least one significant project built or redesigned using Webflow, highlighting design choices, functionality, and outcomes.

• UX/UI Principles Application: Examples of how basic UX/UI principles were applied to improve user flow, navigation, or engagement on a website.

• Content Audit & Strategy Example: A case study or section outlining an audit of existing website content and a proposed strategy for improvement, including SEO considerations.

• Performance Metrics: Visualizations or data points from GA4 or Google Search Console showcasing website traffic, user engagement, or conversion improvements on past projects.

Process Documentation:

• Redesign Project Plan: A high-level overview of a past website redesign project, detailing phases, key deliverables, and timeline management.

• Content Update Workflow: A description of a process for managing and updating website content, including review and approval steps.

• SEO Implementation Steps: A brief outline of how on-page SEO best practices are typically implemented for new pages or content updates.

• Website Governance Adherence: Examples of how web governance and accessibility standards were considered and implemented in past digital projects.

📝 Enhancement Note: For this role, a portfolio is implicitly required given the emphasis on Webflow experience and project delivery. Applicants should prepare to present tangible examples of their Webflow work, demonstrating their ability to translate design concepts into functional web pages and manage content effectively.

💵 Compensation & Benefits

Salary Range: €38,038 - €57,057 per annum.

• Note on Appointment: Co-operative Housing Ireland typically makes appointments at or near the midpoint of the salary scale, contingent on the candidate's relevant experience.

Benefits:

• Annual Leave: 22 days of annual leave per year.

• Additional Leave: 3 Company Privilege Days and an increase to 30 days linked to length of service.

• Pension: Generous company pension contributions, up to 12% employer contribution.

• Income Protection: Coverage for income in case of long-term illness or disability.

• Sick Leave: Paid sick leave scheme.

• Professional Development:

  • Educational Assistance Program.
  • Paid Study & Exam Leave.
  • Paid Professional Subscription fees.

• Well-being:

  • Employee Assistance Program (EAP Scheme).
  • Free Annual Colleague Health Screening.

• Life Cover: Death in Service benefit.

• Work Arrangement: Hybrid-Working flexibility.

Working Hours: This is a Full-Time position. Assuming a standard 5-day work week, this would equate to approximately 40 hours per week. The hybrid working arrangement offers flexibility in how these hours are structured between office and remote work.

📝 Enhancement Note: The salary range is competitive for a fixed-term role with this experience level in Dublin. The benefits package is comprehensive, particularly the professional development and well-being provisions, which are attractive to individuals seeking growth and support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Housing Sector (Non-profit/Co-operative)

Company Size: Co-operative Housing Ireland manages over 7,000 homes and has a significant national presence, suggesting a mid-to-large sized organization in terms of operational scope, though the exact employee count isn't provided.

Founded: 1973, indicating a long-standing history and deep expertise in cooperative housing development in Ireland.

Team Structure:

• The role reports to the Communications Manager within the Corporate Services department. This suggests a collaborative environment where digital presence and communication are integrated into broader corporate functions.

• The Webflow Specialist will likely work closely with other members of the Communications team, as well as potentially IT and program/project teams who require website support or content.

• Cross-functional collaboration is expected, particularly for gathering information for website updates and understanding the needs of different departments. Methodology:

• Data-Driven Improvement: The role emphasizes using analytics (GA4, GSC) to monitor performance and make data-driven decisions for website improvements and optimization.

• Agile Project Management: The redesign project implies an agile approach, involving iterative development, testing, and feedback loops, likely managed with tools like Trello.

• User-Centric Design: A strong focus on understanding and catering to the target audience's needs is central to the redesign process.

Company Website: https://chi.bamboohr.com/careers (Note: This is a careers page URL, not the main company website. The actual company website is likely cooperativehousing.ie based on domain derivation.)

📝 Enhancement Note: The company's mission-driven nature in the housing sector, combined with its long history, suggests a culture that values community, stability, and impactful work. The role sits within a corporate services function, implying a need for professionalism and alignment with organizational goals.

📈 Career & Growth Analysis

Operations Career Level: This role is an Entry to Mid-Level position (0-2 years experience), focused on specialized digital operations and project execution. It's ideal for someone looking to build a foundation in Web Operations, Digital Content Management, and Website Project Management.

Reporting Structure: Reports to the Communications Manager. This provides direct mentorship and guidance from a senior communications professional, offering exposure to strategic communication planning.

Operations Impact: The role has a direct impact on Co-operative Housing Ireland's public face and digital engagement. A successful website redesign and effective content management will enhance brand perception, improve member/stakeholder communication, and potentially streamline information access, contributing to the organization's overall mission effectiveness.

Growth Opportunities:

• Specialization in Webflow: Deepen expertise in Webflow, becoming a go-to resource for the platform within the organization and potentially gaining advanced certifications.

• Digital Project Management: Develop skills in managing complex digital projects, including stakeholder management, timeline adherence, and budget considerations (if applicable).

• SEO & Analytics Expertise: Advance understanding and application of SEO strategies and analytics tools (GA4, GSC, GTM) to drive measurable digital outcomes.

• Content Strategy Development: Grow into a more strategic role in content planning, creation, and optimization, understanding how content supports business objectives.

• Cross-Functional Experience: Gain broader exposure to corporate services and communications functions, which can open doors to roles in marketing, digital strategy, or broader operations.

• Fixed-Term to Permanent Potential: While fixed-term, exceptional performance could lead to opportunities for extension or permanent roles within the organization, depending on future needs.

📝 Enhancement Note: This role is a significant stepping stone for early-career professionals in digital operations. The fixed-term nature allows for focused skill development and project delivery without long-term commitment, while the comprehensive benefits and reporting structure offer a supportive environment for growth.

🌐 Work Environment

Office Type: Hybrid-working arrangement. This indicates a modern workplace that balances in-office collaboration with remote flexibility.

Office Location(s): Warrington Place, Dublin 2. This is a central Dublin location, likely accessible via public transport and situated in a professional business district.

Workspace Context:

• Collaborative Environment: The hybrid model suggests opportunities for in-person collaboration with the Communications Manager and other team members on specific days, fostering team cohesion.

• Digital Tooling: Access to essential digital tools such as Webflow, GA4, GSC, GTM, Trello, Mailchimp, and Canva will be provided, supporting efficient workflow and project execution.

• Team Interaction: Regular interaction with the Communications Manager for guidance and feedback, and potential collaboration with other departments requiring website support.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with a hybrid work schedule. This allows for flexibility in managing personal commitments while ensuring consistent progress on website projects and daily tasks. The specific days in the office may be determined by team needs or individual preference within the hybrid framework.

📝 Enhancement Note: The hybrid model in a central Dublin location is a significant draw, offering a good work-life balance. The emphasis on digital tools indicates a tech-forward approach to operations and communication within the organization.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit a CV and Cover Letter. Tailor both to highlight Webflow experience, project management capabilities, and understanding of digital operations.

• Initial Screening: Applications will be reviewed based on the CV and Cover Letter, with a focus on essential requirements like Webflow experience and basic GA4 knowledge.

• Interview 1 (Skills & Experience): Expect questions assessing your Webflow proficiency, understanding of UX/UI, content management skills, and experience with analytics tools. Be prepared to discuss specific projects from your portfolio.

• Portfolio Review: A key part of the interview process will involve reviewing your portfolio. Be ready to walk through 1-2 of your strongest Webflow projects, explaining your role, the challenges faced, the solutions implemented, and the results achieved.

• Interview 2 (Fit & Strategy): This interview may focus on your approach to the redesign project, how you manage ad hoc requests, your understanding of Co-operative Housing Ireland's mission, and your ability to work within a hybrid environment. Questions about your approach to SEO and accessibility will likely be included.

• Final Decision: Interviews may occur at any time from the launch date until a successful candidate is found.

Portfolio Review Tips:

• Highlight Webflow Expertise: Ensure your portfolio prominently features Webflow projects. Clearly articulate your contributions, design choices, and any custom coding or advanced features used.

• Quantify Results: Where possible, use data from GA4 or other analytics tools to demonstrate the impact of your work. For example, "improved page load speed by X%", "increased user engagement by Y%", or "reduced bounce rate by Z%".

• Showcase Process: For the redesign project, explain your approach: how you assessed the current site, planned the new structure, strategized content, and tested the final product.

• Demonstrate Understanding: Include a case study or section that shows your understanding of SEO and accessibility best practices and how you've applied them.

• Keep it Concise: Focus on 2-3 of your most relevant and impactful projects. Ensure clear navigation and professional presentation.

Challenge Preparation:

• Webflow Task: Be prepared for a practical Webflow task, which could involve building a specific component, styling a section according to a brief, or optimizing an existing page.

• Content Audit/Update Scenario: You might be asked to outline how you would approach auditing content for a specific section of the website or how you would manage an urgent content update request.

• Problem-Solving: Anticipate questions about how you would troubleshoot a website issue, improve a specific user journey, or balance project work with ad hoc requests.

📝 Enhancement Note: Given the fixed-term nature and project-driven focus, the interview process will heavily scrutinize practical Webflow skills and project delivery capabilities. A well-curated portfolio that clearly demonstrates these skills is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website design, development, and management. Proficiency is essential.

• Content Management System (CMS): Webflow itself acts as the CMS. Experience with managing content within a CMS framework is key.

• Project Management Software: Trello is explicitly mentioned as a platform to be familiar with, suggesting its use for task tracking and project organization.

Analytics & Reporting:

• Google Analytics 4 (GA4): Essential for monitoring website traffic, user behavior, and performance metrics. Basic understanding is required.

• Google Search Console: Used for monitoring search performance, identifying site errors, and submitting sitemaps. Familiarity is advantageous.

• Google Tag Manager (GTM): Beneficial for managing tracking codes and implementing analytics tags efficiently.

CRM & Automation:

• Email Marketing Platforms: Mailchimp is listed as a platform to be familiar with, indicating potential integration or coordination with email campaigns.

• Design & Content Tools: Canva is listed, suggesting its use for creating visual assets for the website and potentially social media.

Other Relevant Tools/Concepts:

• Front-End Development: Basic understanding of HTML, CSS, and potentially JavaScript is often implied for advanced Webflow customization, though not explicitly stated as a requirement.

• Web Accessibility Standards: WCAG (Web Content Accessibility Guidelines) is mentioned, requiring an understanding of how to build accessible websites.

📝 Enhancement Note: The technology stack is heavily focused on Webflow and associated digital marketing/analytics tools. Candidates should be prepared to discuss their experience with these specific platforms and how they integrate them for effective web operations.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: Co-operative Housing Ireland is dedicated to providing housing solutions. This role contributes to that mission by enhancing digital communication and accessibility.

• Collaboration: The hybrid model and reporting structure emphasize teamwork and communication. Operations professionals are expected to work effectively with colleagues and stakeholders.

• Efficiency & Optimization: The focus on website redesign, performance, and analytics points to a value placed on efficient digital operations and continuous improvement.

• User Focus: Understanding and catering to the needs of the target audience (members, potential members, stakeholders) is crucial for website success.

• Professionalism & Governance: Adherence to web governance and accessibility standards reflects a commitment to professional standards and inclusive practices.

Collaboration Style:

• Cross-Functional Integration: The role requires interaction with various internal teams to gather information and ensure the website effectively serves diverse organizational needs.

• Feedback-Driven: The redesign process emphasizes testing and iteration, suggesting a culture that values constructive feedback for improvement.

• Knowledge Sharing: While not explicit, a collaborative environment typically encourages sharing best practices, especially regarding Webflow usage, content management, and analytics insights.

📝 Enhancement Note: The organizational values are rooted in its cooperative housing mission, suggesting a supportive and purpose-driven work environment. The emphasis on digital operations implies a forward-thinking approach to communication and engagement.

⚡ Challenges & Growth Opportunities

Challenges:

• Fixed-Term Duration: The 12-month contract requires rapid onboarding and efficient delivery of the redesign project within a defined timeframe.

• Balancing Project & Ad Hoc Tasks: Managing a significant redesign project alongside day-to-day content updates and urgent requests will require strong organizational and prioritization skills.

• Stakeholder Management: Liaising with internal teams to gather requirements and feedback for the redesign requires effective communication and expectation management.

• Technical Skill Application: Ensuring the Webflow redesign meets modern standards for performance, SEO, and accessibility, while also being maintainable.

Learning & Development Opportunities:

• Deepen Webflow Expertise: Gain advanced skills in Webflow, potentially leading to specialization in complex layouts, interactions, and integrations.

• Project Management Experience: Develop practical experience in managing a full website redesign lifecycle, enhancing project management capabilities.

• SEO & Analytics Application: Hands-on application of SEO principles and analytics tools (GA4, GSC) to drive measurable website improvements.

• Accessibility Compliance: Practical experience in implementing WCAG standards, a valuable skill in digital operations.

• Cross-Departmental Exposure: Working within the Corporate Services department provides insight into broader organizational functions and communication strategies.

📝 Enhancement Note: The primary challenge is delivering a significant project within a limited timeframe while managing ongoing operational duties. The growth opportunities are substantial for someone looking to build a robust skill set in Web Operations and digital project management.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to planning and executing a website redesign project, specifically using Webflow." (Focus on phases, user research, content strategy, and testing.)

• "How would you prioritize urgent content update requests while simultaneously working on the website redesign?" (Highlight time management, delegation if applicable, and communication strategies.)

• "How do you ensure a website is optimized for both search engines (SEO) and user experience (UX)?" (Discuss on-page SEO techniques, content optimization, and user flow design.)

• "Walk us through a Webflow project you are particularly proud of. What were the challenges, your role, and the outcomes?" (Prepare to detail your portfolio project with quantifiable results if possible.) Company & Culture Questions:

• "What do you know about Co-operative Housing Ireland and our mission?" (Research the organization's history, values, and impact.)

• "How do you see this role contributing to the success of Co-operative Housing Ireland?" (Connect your skills to their goals of effective communication and member engagement.)

• "Describe your experience working in a hybrid environment. How do you maintain productivity and collaboration?" (Highlight your self-management and communication skills.) Portfolio Presentation Strategy:

• Webflow Project Deep Dive: Select 1-2 key Webflow projects. For each, clearly articulate:

  • The initial problem or objective.
  • Your specific role and contributions.
  • The design and development process in Webflow.
  • Any technical challenges overcome.
  • The results achieved (e.g., improved metrics, user feedback).

• Demonstrate Process: Explain your workflow for content audits, SEO implementation, or ensuring accessibility compliance.

• Tool Integration: Briefly explain how you've used GA4, GSC, or other analytics tools to inform your decisions or measure success.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant aspects for this role.

📝 Enhancement Note: Interviewers will be looking for a blend of technical Webflow skills, project management aptitude, and an understanding of digital operations fundamentals (SEO, analytics, accessibility). Your ability to articulate your process and demonstrate tangible results will be key.

📌 Application Steps

To apply for this operations position:

• Submit your CV and Cover Letter through the provided application link on the Co-operative Housing Ireland careers page.

• Portfolio Customization: Ensure your CV and cover letter clearly highlight your Webflow experience. If you have a portfolio, create a dedicated section or link prominently showcasing your Webflow projects, emphasizing the redesign aspects.

• Resume Optimization: Tailor your resume to include keywords from the job description such as "Webflow," "front-end development," "content management," "SEO," "GA4," and "website redesign." Quantify achievements where possible.

• Interview Preparation: Practice articulating your experience with Webflow and your approach to website redesign projects. Be ready to discuss specific examples and your understanding of UX/UI, SEO, and analytics.

• Company Research: Thoroughly research Co-operative Housing Ireland, understanding its mission, values, and the housing sector in Ireland. This will help you tailor your application and responses during interviews, demonstrating genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.