Web Designer | Mid-Senior | Web Marketing Design Team

📍 Job Overview

Job Title: Web Designer | Mid-Senior | Web Marketing Design Team

Company: Nord Security

Location: Vilnius, Vilnius County, Lithuania

Job Type: FULL_TIME

Category: Web Design / Digital Marketing Operations

Date Posted: May 21, 2026

Experience Level: Mid-Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Design and implement visually compelling web pages to drive user acquisition and satisfaction within the cybersecurity domain.

• Analyze website performance, identify design flaws, and propose data-driven solutions to enhance user experience and conversion rates.

• Collaborate cross-functionally with marketing, product, engineering, and design system teams to ensure cohesive brand identity and strategic alignment.

• Advocate for design excellence by presenting and rationalizing design choices and their impact on key growth metrics to stakeholders.

• Utilize Figma as the primary design tool to create high-fidelity mockups, prototypes, and design specifications for web development.

📝 Enhancement Note: This role, while titled "Web Designer," carries significant responsibilities that align with GTM (Go-To-Market) and Digital Marketing Operations. The emphasis on user acquisition, conversion, collaboration with marketing, and impact on growth metrics indicates a strategic function focused on leveraging web design for business objectives, rather than purely aesthetic execution. The required proficiency in Figma and collaboration with engineering and design systems also points to a need for a designer with a strong understanding of web development constraints and best practices.

📈 Primary Responsibilities

• Craft engaging and interactive web pages that significantly boost new user engagement and interaction, ensuring a seamless and intuitive user journey across the Nord Security website.

• Conduct thorough analysis of existing website patterns, user flows, and information architecture to identify design and structural flaws, subsequently advising on and planning the most suitable improvement strategies.

• Partner closely with marketing and product management teams to ensure web designs are perfectly aligned with overarching brand identity guidelines, core business objectives, and user-centric strategies, with a direct aim to elevate user engagement and conversion rates.

• Foster a collaborative environment by working hand-in-hand with other UI/UX Designers, UX Researchers, and the Design System team to maintain consistency and leverage shared design principles.

• Champion design best practices and excellence by effectively presenting and articulating design choices, along with their anticipated impact on critical growth metrics, to a diverse range of stakeholders, including senior leadership.

• Translate complex business requirements and user needs into elegant, functional, and aesthetically pleasing web design solutions.

• Contribute to the evolution and maintenance of the design system, ensuring its effective application across all web properties.

📝 Enhancement Note: The responsibilities highlight a strategic approach to web design, moving beyond basic page creation to encompass user journey optimization, conversion rate improvement, and direct contribution to business KPIs. The emphasis on analysis, improvement plans, and stakeholder communication signifies a mid-to-senior level role requiring strategic thinking and a data-informed design process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of visual design principles, user experience, and web development best practices is paramount. Formal education in Design, HCI, or a related field is beneficial but secondary to demonstrated skill and experience.

Experience: Minimum of 5-10 years of proven, hands-on experience in web design, with a significant focus on creating engaging and high-conversion web pages for digital marketing or product-led growth initiatives.

Required Skills:

• Extensive experience in web design, with a robust portfolio that clearly showcases expertise in creating visually striking, user-friendly, and high-performing web pages.

• Exceptional visual and interaction design skills, demonstrating a keen eye for detail, typography, color theory, and layout, coupled with a passion for crafting intuitive and seamless user experiences.

• Demonstrated ability to align design solutions with critical business objectives and evolving user needs, prioritizing user-centric strategies.

• A highly collaborative mindset, with a proven track record of working effectively alongside data analysts, web content managers, developers, and other designers to ensure design fidelity and successful implementation.

• Strong analytical skills to interpret website patterns and flows, identify design flaws, and propose actionable improvement plans.

• Proficiency in Figma, including advanced features for creating high-fidelity mockups, interactive prototypes, and design system components.

• Excellent communication and presentation skills, with fluency in English, enabling clear articulation of design rationale and impact to diverse audiences.

Preferred Skills:

• Experience with A/B testing and conversion rate optimization (CRO) principles within a web design context.

• Familiarity with web analytics tools (e.g., Google Analytics, Amplitude) to inform design decisions and measure impact.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate effective collaboration with engineers.

• Experience working within or contributing to a design system.

• Knowledge of cybersecurity products and the digital marketing landscape within the tech industry.

📝 Enhancement Note: The requirement for a strong portfolio is critical, and candidates should be prepared to articulate their design process, the rationale behind their choices, and the measurable impact of their work on user engagement and business goals. The experience level suggests a need for a candidate who can work independently and mentor junior designers if applicable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive and well-organized digital portfolio is mandatory, showcasing a breadth of web design projects.

• Highlight specific projects that demonstrate expertise in enhancing user engagement, driving user acquisition, and improving conversion rates on websites.

• Include case studies that detail your design process, from initial concept and wireframing through to high-fidelity design and collaboration with development teams.

• Clearly articulate the problem statement, your design solutions, the tools and techniques used (especially Figma), and the quantifiable outcomes or impact achieved.

Process Documentation:

• Candidates should be prepared to discuss their systematic approach to web design, including how they:

  • Conduct user research and analysis to inform design decisions.
  • Develop wireframes, user flows, and interactive prototypes.
  • Collaborate with stakeholders to gather requirements and feedback.
  • Work with development teams to ensure accurate implementation.
  • Iterate on designs based on performance data and user feedback.

• Experience in contributing to or utilizing design systems and style guides to ensure brand consistency and design efficiency.

📝 Enhancement Note: The portfolio should not just present finished designs but also illustrate the candidate's problem-solving abilities, strategic thinking, and understanding of how design contributes to business objectives. For a mid-senior role, demonstrating a structured design process with a focus on measurable results is crucial.

💵 Compensation & Benefits

Salary Range: Gross Salary 3100-5250 EUR/Month. (Based on the provided information, this range translates to approximately €37,200 - €63,000 annually, before taxes. This is a competitive range for a mid-senior Web Designer in Vilnius, Lithuania, considering the company's industry and scale.)

Benefits:

• Access to Nord Security products: Experience firsthand the solutions used by millions globally.

• Professional Growth: Opportunities for internal/external events, online training, conferences, and access to relevant books.

• Health Benefits: Private health insurance, online and on-site workouts, and consultations.

• Mental Wellbeing: Access to mental health tools (Calm, Headspace, Mindletic) and therapy options.

• Team Spirit: Regular team buildings, parties, food coupons, gifts, and other social events.

• Additional Vacation Days: Increased vacation time with tenure.

• Additional Paid Leave: Extra paid days for illness or special occasions.

• Flexible Working Time Arrangement: Ability to manage working hours flexibly.

Working Hours: 40 hours per week, with a flexible working time arrangement.

📝 Enhancement Note: The salary range is provided in EUR per month. The benefits package is comprehensive, offering robust support for professional development, health, and wellbeing, which is attractive for mid-senior professionals. The flexible working time arrangement is a significant perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity Solutions. Nord Security is a leading global provider in this sector, known for innovative products like NordVPN.

Company Size: Over 1400 employees. As a tech unicorn, Nord Security has achieved significant scale, offering a dynamic and resource-rich environment.

Founded: 2012. With over a decade of operation and rapid growth, Nord Security has established itself as a stable yet agile industry leader.

Team Structure:

• The Web Designer will be part of the Web Marketing Design Team.

• This team likely comprises other designers (UI/UX, Graphic), web content managers, and potentially web developers, working closely with broader marketing and product departments.

Methodology:

• Data-driven decision-making is implied through the focus on growth metrics, user acquisition, and conversion optimization.

• Emphasis on collaboration and cross-functional teamwork to achieve unified GTM strategies.

• A culture that values continuous learning, adaptability, and an iterative approach to design and product development.

• Focus on user-centric design principles to ensure product-market fit and user satisfaction.

Company Website: https://nordsecurity.com/

📝 Enhancement Note: Nord Security's position as a leading cybersecurity company and a tech unicorn suggests a fast-paced, innovative, and ambitious work environment. The company culture emphasizes growth, achievement, and strong communication, which are crucial for successful GTM operations.

📈 Career & Growth Analysis

Operations Career Level: Mid-Senior Web Designer. This role requires a blend of creative design talent, strategic thinking, and a solid understanding of web marketing objectives. The candidate is expected to operate with a degree of autonomy and contribute significantly to team and company goals.

Reporting Structure: The Web Designer will report to a Design Lead or Marketing Manager within the Web Marketing Design Team. They will collaborate extensively with marketing peers, product managers, UX researchers, design system designers, copywriters, and engineers.

Operations Impact: The role has a direct impact on Nord Security's Go-To-Market strategy by shaping the company's primary digital touchpoint – its website. By enhancing user engagement, acquisition, and conversion, this role directly contributes to lead generation, customer acquisition, and overall revenue growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of web design, UX research, conversion rate optimization, or design system management.

• Leadership Potential: Opportunity to mentor junior designers, lead design initiatives for specific campaigns or product launches, and potentially move into a Senior Designer or Design Lead role.

• Cross-Functional Exposure: Gain valuable experience working across different departments (marketing, product, engineering), fostering a holistic understanding of the business.

• Industry Expertise: Develop specialized knowledge in designing for the cybersecurity industry, a high-growth and technically complex sector.

• Learning & Development: Access to extensive resources for continuous learning, including conferences, training, and internal knowledge sharing.

📝 Enhancement Note: The "Mid-Senior" designation implies that candidates should be capable of independent work, strategic contribution, and potentially guiding less experienced team members. Growth opportunities are strong given the company's trajectory and the critical nature of web presence in tech.

🌐 Work Environment

Office Type: On-site. The role is based in Vilnius, Lithuania, implying a traditional office-based work environment.

Office Location(s): Vilnius, Lithuania. Specific office address details would typically be provided during the interview process.

Workspace Context:

• Collaborative Environment: The role necessitates close collaboration with various teams, suggesting an office layout that supports both focused individual work and team-based interactions.

• Operations Tools & Technology: Access to industry-standard design software (Figma), collaboration tools, and potentially company-specific project management systems.

• Team Interaction: Frequent opportunities for face-to-face interaction with colleagues, fostering quick communication, idea exchange, and team cohesion.

Work Schedule: Standard working hours (40 hours/week) with flexibility in arrangement, allowing for better work-life balance and efficient management of design tasks and team syncs.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which can be beneficial for design ideation and team synergy. The flexible working hours mitigate some of the rigidity associated with on-site roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess basic qualifications and experience.

• Portfolio Presentation & Technical Interview: A session where you'll present your portfolio, discuss your design process, and potentially answer technical questions related to web design, Figma, and UX principles. Expect to walk through case studies and explain your rationale.

• Cross-Functional Interviews: Meetings with marketing, product, or engineering team members to assess your collaboration skills, understanding of business objectives, and ability to integrate design into broader GTM strategies.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, career aspirations, cultural fit, and suitability for the role and Nord Security's environment.

• Final Round/Offer: Potentially a final interview with senior leadership or an offer presentation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that best showcase your skills in user acquisition, engagement, and conversion design.

• Tell a Story: For each project, clearly outline the problem, your role, your design process (research, ideation, iteration), the tools used (emphasize Figma), and the measurable results or impact.

• Highlight Process: Don't just show pretty pictures. Demonstrate your problem-solving abilities and strategic thinking. Explain why you made certain design decisions.

• Quantify Impact: Where possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved engagement times).

• Tailor to Nord Security: If possible, subtly weave in how your skills and experience align with Nord Security's mission in cybersecurity and its global reach.

Challenge Preparation:

• Be prepared for potential design challenges or case studies that require you to analyze a problem and propose a design solution within a given timeframe.

• Practice articulating your design decisions clearly and concisely, even under pressure.

• Think about how to balance user needs with business goals and technical constraints.

• Research Nord Security's current web presence, its products, and its target audience to inform any hypothetical design tasks.

📝 Enhancement Note: The emphasis on portfolio presentation and the potential for a design challenge highlights the practical, results-oriented nature of this role. Candidates should be ready to demonstrate not just design skill but also strategic thinking and business acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory proficiency. This will be your primary tool for wireframing, UI design, prototyping, and collaboration. Expect to use it extensively for creating high-fidelity mockups and interactive prototypes.

• Design Systems: Familiarity with using and potentially contributing to design systems for maintaining brand consistency and efficiency.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design role, but an understanding of how web designs integrate with marketing automation platforms and CRMs to track leads and user journeys can be beneficial.

📝 Enhancement Note: Figma proficiency is a non-negotiable requirement. Familiarity with analytics and design systems indicates a need for a designer who understands the broader digital ecosystem and how their work fits into larger marketing and product strategies.

👥 Team Culture & Values

Operations Values:

• Future Shapers: A drive to innovate and contribute to shaping the future of cybersecurity.

• Restless Achievers: A commitment to high performance, continuous improvement, and achieving ambitious goals.

• Self-Movers: Proactive individuals who take initiative and drive their own development and projects.

• Honest Communicators: Open, transparent, and direct communication is valued.

• Team Players: Emphasis on collaboration, mutual support, and collective success.

Collaboration Style:

• Highly collaborative, with frequent interaction and knowledge sharing between designers, marketers, product managers, and engineers.

• Openness to feedback and iterative design processes, ensuring designs evolve based on input and data.

• A focus on achieving shared goals through cross-functional teamwork, breaking down silos between departments.

📝 Enhancement Note: The company's stated values (Future Shapers, Restless Achievers, Self-Movers, Honest Communicators, Team Players) provide a clear insight into the desired work ethic and behavioral expectations. Candidates should align their responses and portfolio presentations with these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating complex cybersecurity product features into intuitive and engaging web experiences that also drive business objectives like user acquisition and conversion.

• Rapid Growth Environment: Adapting to a fast-paced, evolving company and product landscape, requiring flexibility and quick learning.

• Cross-Functional Alignment: Ensuring consistent design vision and execution across multiple teams with potentially diverse priorities.

• Data Interpretation: Translating raw analytics data into actionable design improvements and effectively communicating these insights.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn and apply cutting-edge web design and UX methodologies.

• Industry Specialization: Deepen knowledge in cybersecurity marketing and user acquisition strategies.

• Leadership Development: Potential to grow into senior design roles, lead projects, and mentor others.

• Exposure to Global Campaigns: Contribute to high-impact marketing initiatives for a globally recognized brand.

📝 Enhancement Note: The challenges are typical for a growing tech company in a competitive industry. The growth opportunities are significant, tied to the company's ambitious trajectory and the critical nature of the web design function.

💡 Interview Preparation

Strategy Questions:

• Design Philosophy: "Describe your approach to designing web pages that drive user acquisition and engagement. How do you balance aesthetics with conversion goals?" (Prepare to discuss user-centricity, data-driven design, and conversion optimization principles).

• Problem Solving: "Walk us through a time you identified a flaw in a website's flow or architecture. What was your analysis, and what solution did you propose and implement?" (Prepare a specific case study showcasing analytical skills and solution design).

• Collaboration: "How do you collaborate with marketing and engineering teams to ensure design fidelity and alignment with business objectives?" (Highlight your experience with cross-functional communication, feedback loops, and understanding technical constraints).

Company & Culture Questions:

• Brand Alignment: "How would you ensure your web designs align with Nord Security's brand identity and mission in cybersecurity?" (Research Nord Security's brand, products, and mission beforehand).

• Teamwork: "Describe a situation where you had to work closely with other designers or team members on a complex project. What was your role, and how did you contribute to the team's success?" (Align your answer with Nord Security's values like 'Team Players' and 'Honest Communicators').

• Growth Metrics: "How do you measure the success of your web design work, particularly in relation to growth metrics?" (Focus on quantifiable outcomes and your understanding of KPIs).

Portfolio Presentation Strategy:

• Structure: Aim for a clear narrative for each project: Problem -> Your Role -> Process -> Solution -> Results.

• Figma Focus: Be ready to discuss specific Figma features you used and how they aided your workflow or the final design.

• Quantify: Use numbers and data whenever possible to demonstrate the impact of your designs.

• Conciseness: Practice presenting your work within a set timeframe, focusing on the most impactful aspects.

• Engagement: Be prepared to answer questions about your design choices and be open to feedback.

📝 Enhancement Note: Interview preparation should focus on showcasing not just design skills but also strategic thinking, problem-solving abilities, and a clear understanding of how web design contributes to business success, particularly in a competitive tech/cybersecurity market.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating user acquisition, engagement, and conversion optimization. Tailor your project selection and descriptions to highlight relevant skills and achievements.

• Resume Optimization: Update your resume to clearly articulate your experience with Figma, web design for marketing, and your role in driving business objectives. Use keywords from the job description naturally.

• Interview Preparation: Practice presenting your portfolio with a focus on your design process, strategic rationale, and measurable results. Prepare answers for common interview questions related to design strategy, collaboration, and problem-solving.

• Company Research: Thoroughly research Nord Security, its products (especially NordVPN), its mission, and its current web presence. Understand their market position and target audience to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.