Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Webpeak

Location: São Paulo, SP, Brazil

Job Type: Contractor (PJ)

Category: Web Design & Development Operations

Date Posted: May 26, 2026

Experience Level: 0-2 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and develop high-quality, responsive websites on the Webflow platform, ensuring exceptional user experience and adherence to brand guidelines.

• Translate client brand identities into compelling web designs, focusing on visual hierarchy, typography, and consistent brand representation.

• Implement interactive elements, animations, and optimize for performance, accessibility, and SEO best practices within Webflow.

• Collaborate effectively with cross-functional teams including developers, marketing specialists, and project managers to ensure project success and timely delivery.

• Maintain organized and scalable Webflow projects through proper class naming, component reusability, CMS Collection structuring, and version control.

📝 Enhancement Note: This role is specifically focused on Webflow development, indicating a need for operational efficiency in website creation and management within a dedicated platform. The emphasis on "transforming concepts into real, navigable, and optimized web experiences" highlights the operational aspect of bringing designs to life and ensuring their functionality and performance.

📈 Primary Responsibilities

• Architect and build responsive, visually engaging websites using Webflow, meticulously applying design principles such as alignment, spacing, proximity, repetition, and contrast.

• Develop interactive features and animations within Webflow to enhance user engagement and website dynamism.

• Ensure all web deliverables meet high standards of performance, accessibility (WCAG guidelines), and search engine optimization (SEO).

• Translate client's visual identity and brand guidelines into cohesive and impactful web design elements, including typography, color palettes, and imagery.

• Manage and structure Webflow CMS Collections, define component libraries, and implement efficient class naming conventions for maintainability and scalability.

• Collaborate with developers to integrate custom code or complex functionalities where necessary, ensuring seamless execution.

• Conduct regular website audits for performance, SEO, and user experience, proposing and implementing improvements.

• Maintain version control and documentation for Webflow projects to facilitate collaboration and future updates.

• Stay abreast of Webflow updates, industry trends, and emerging web design best practices to continuously enhance project outcomes.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design and technical execution within a specific platform (Webflow). This requires an operational mindset focused on efficiency, scalability, and adherence to technical standards, rather than purely abstract design. The focus on "maintaining organization and scalability" and "versioning of sites" points to robust operational processes within the Webflow environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating design and Webflow proficiency is paramount. Familiarity with design theory and user experience principles is expected.

Experience: 0-2 years of experience in web design, with a demonstrable focus on building websites using Webflow. Experience in a similar role or with comparable responsibilities in web development or digital design is highly valued.

Required Skills:

• Solid proficiency in HTML, CSS, and JavaScript – essential for understanding and manipulating web structures and behaviors.

• Mastery of the Webflow platform for designing, building, and launching websites.

• Strong understanding of how the internet functions, including protocols like HTTP, domain registration, server concepts, and DNS.

• Knowledge of Search Engine Optimization (SEO) principles and best practices for web content.

• Proficiency in Figma for prototyping, wireframing, and UI/UX design.

• Ability to apply fundamental design principles (alignment, spacing, proximity, repetition, contrast) to create clean, functional, and aesthetically balanced interfaces.

Preferred Skills:

• Experience with Adobe Photoshop for image editing and graphic design tasks.

• Familiarity with content management systems (CMS) beyond Webflow.

• Basic understanding of JavaScript animation libraries.

• Experience with version control systems like Git.

📝 Enhancement Note: The requirement for "solid knowledge in HTML, CSS, and JavaScript" alongside "mastery of the Webflow platform" indicates a need for candidates who can not only design but also deeply understand and manipulate the underlying code and platform functionalities. This points to an operational requirement for technical competence in execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct Webflow projects demonstrating responsive design capabilities across various devices.

• Highlight projects where you translated client brand identity into a cohesive and effective web presence.

• Include examples of interactive elements, animations, or unique Webflow interactions you've implemented.

• Demonstrate projects that adhere to SEO best practices, with explanations of your approach to on-page optimization within Webflow.

Process Documentation:

• Be prepared to discuss your workflow for taking a project from initial concept or brief to a live, published website in Webflow.

• Explain your methodology for organizing Webflow projects, including class naming conventions, component structuring, and CMS Collection setup.

• Detail your approach to ensuring website performance, accessibility, and SEO optimization during the development process.

• Illustrate how you collaborate with other team members (developers, designers, project managers) within the Webflow development lifecycle.

📝 Enhancement Note: For a Webflow-focused role, the portfolio should heavily emphasize practical application within the platform. The expectation is to see not just aesthetically pleasing designs, but also technically sound, well-structured, and optimized Webflow builds that demonstrate efficient project management and execution.

💵 Compensation & Benefits

Salary Range: The stated salary is R$ 2.500,00 BRL per month.

Explanation: This salary is presented as a fixed amount for a PJ (Pessoa Jurídica - legal entity/contractor) role. For a Web Designer position with 0-2 years of experience in São Paulo, this falls within the entry-level to junior range, particularly for contractor roles which may not include all standard employee benefits.

Benefits:

• Contract Type: PJ (Pessoa Jurídica) - This implies the individual will be contracted as an independent service provider, responsible for their own taxes and social security contributions.

• Work Model: Hybrid - Combines remote work with on-site presence at the São Paulo office.

• Working Hours: 6 hours per day, Monday to Friday, totaling 30 hours per week. This offers a good work-life balance.

• Additional Leave: One additional day off every two weeks, beyond standard weekends.

Working Hours: 6 hours per day, Monday to Friday (30 hours per week). This schedule is designed to offer flexibility while ensuring consistent project contribution.

📝 Enhancement Note: The salary of R$ 2.500,00 BRL for a PJ contract in São Paulo is at the lower end for a Web Designer role, even for entry-level. This suggests the company may be targeting candidates earlier in their careers or that the role may have a strong emphasis on learning and development within the Webflow platform. The hybrid model and reduced daily hours are attractive benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Digital Services. Webpeak operates within the digital solutions sector, likely focusing on web development, design, and possibly digital marketing services. This industry demands continuous adaptation to new technologies and client needs.

Company Size: Not explicitly stated, but the need for a Web Designer suggests a growing team or a dedicated digital projects department. The hiring process through Zoho Recruit indicates a structured approach to talent acquisition.

Founded: Information not provided.

Team Structure:

• The role requires collaboration with a multidisciplinary team, including developers, marketing specialists, and project managers. This indicates a project-based, team-oriented structure where cross-functional communication is key.

Methodology:

• The emphasis on Webflow, SEO, responsive design, and project organization points to a methodology focused on efficient, scalable, and standards-compliant web development.

• The company likely employs agile or iterative project management approaches to accommodate client feedback and evolving requirements.

Company Website: https://www.webpeak.com.br

📝 Enhancement Note: The company's focus on Webflow suggests a specialization in a modern, no-code/low-code platform, implying an operational strategy geared towards rapid development and client iteration. Their presence in São Paulo, a major economic hub, suggests they serve a diverse client base.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level to junior position (0-2 years of experience). The role is hands-on, focusing on execution within the Webflow platform and core web design principles.

Reporting Structure: Likely reports to a Design Lead, Project Manager, or a senior member of the digital team. The role is part of a collaborative, multidisciplinary effort.

Operations Impact: The Web Designer directly impacts the quality, user experience, and effectiveness of client websites. Their work is crucial for client satisfaction, brand representation, and the technical performance of digital assets, which in turn affects client business outcomes and Webpeak's service delivery reputation.

Growth Opportunities:

• Specialization: Deepen expertise in Webflow, becoming a Webflow specialist and potentially a Webflow Certified Developer.

• Skill Expansion: Develop advanced skills in JavaScript, animation, or other front-end technologies to complement Webflow expertise.

• UI/UX Advancement: Progress into more complex UI/UX design roles, focusing on user research, information architecture, and usability testing.

• Project Management: Potentially move into roles that involve managing web projects, client communication, or leading design initiatives.

• Cross-functional Learning: Gain exposure to marketing strategies, SEO analysis, and development workflows through collaboration.

📝 Enhancement Note: The defined experience level and focus on a specific platform (Webflow) suggest a clear path for growth within specialized web development and design operations. The hybrid model and reduced hours can facilitate continuous learning and skill development.

🌐 Work Environment

Office Type: Hybrid model indicates a physical office space in São Paulo that employees will utilize for a portion of their work week, alongside remote work flexibility. This suggests a collaborative office environment.

Office Location(s): São Paulo, SP, Brazil. Specific address not provided, but located within the 05319-000 postal code area.

Workspace Context:

• The hybrid model allows for focused individual work remotely and collaborative sessions or team meetings in the office.

• Access to office resources, team collaboration tools, and a dedicated workspace for in-person interactions.

• The environment is likely dynamic, with a focus on project delivery and client satisfaction within the digital services industry.

Work Schedule: A 6-hour workday (Monday to Friday) provides a structured yet flexible schedule, allowing for deep work sessions and balancing professional responsibilities with personal time. The additional bi-weekly day off enhances work-life balance.

📝 Enhancement Note: The hybrid nature of the role suggests an operational model that balances the benefits of in-person collaboration and office infrastructure with the flexibility and autonomy of remote work. This is a common trend in modern digital agencies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills in HTML, CSS, JavaScript, Figma, and Webflow experience.

• Technical Interview: Discussion of Webflow capabilities, design principles, and understanding of web protocols and SEO. May include a live coding or Webflow-building exercise.

• Portfolio Presentation: Candidates will likely present selected projects from their portfolio, explaining their design process, technical implementation in Webflow, and problem-solving approaches.

• Team/Cultural Fit Interview: Meeting with team members to assess collaboration style, proactivity, and alignment with Webpeak's culture.

Portfolio Review Tips:

• Webflow Focus: Ensure your portfolio prominently features your best Webflow projects. Detail your use of Webflow's features, CMS, interactions, and any custom code implemented.

• Process Explanation: For each project, clearly articulate the problem, your design and development process, the tools used (especially Figma and Webflow), and the resulting impact or outcome.

• Technical Proficiency: Highlight your understanding of HTML, CSS, and JavaScript as they relate to Webflow development. Showcase how you've applied SEO and accessibility best practices.

• Visual Storytelling: Use clear visuals, mockups, and live links to showcase your work. Explain your design choices and how they align with client brand identity and user needs.

Challenge Preparation:

• Be ready to discuss your approach to common web design challenges, such as creating responsive layouts, optimizing performance, or implementing specific interactive features in Webflow.

• Prepare to explain how you would translate a given brand identity or design brief into a Webflow site.

• Practice articulating your understanding of SEO fundamentals and how they are applied within the Webflow environment.

📝 Enhancement Note: The emphasis on Webflow mastery means interviewers will likely probe deeply into your practical experience with the platform, including advanced features, CMS management, and problem-solving within its constraints.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website design and development. Proficiency is essential.

• Figma: The primary tool for UI/UX design, wireframing, and prototyping.

• HTML, CSS, JavaScript: Fundamental web technologies for understanding and potentially extending Webflow capabilities.

Analytics & Reporting:

• Webflow's Built-in Analytics: For basic site performance and traffic data.

• Google Analytics / Google Search Console: For in-depth website performance, SEO, and traffic analysis.

• SEO Tools: Knowledge of tools like SEMrush, Ahrefs, or Moz for SEO audits and keyword research may be beneficial.

CRM & Automation:

• Webpeak's internal CRM/Project Management Tools: While not specified, expect to interact with project management software (e.g., Asana, Trello, Jira) and potentially a CRM for client management.

• Email/Communication Tools: Standard professional communication platforms (e.g., Slack, Gmail).

📝 Enhancement Note: The core technology stack is clearly defined around Webflow and Figma. An operational understanding of how these tools integrate and how to leverage their features for efficient development and deployment is key. Familiarity with analytics and SEO tools is also crucial for delivering data-informed designs.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to delivering high-quality, well-executed websites that meet client expectations and industry standards.

• Innovation & Proactivity: An expectation to bring fresh ideas, propose process improvements, and actively solve problems.

• Collaboration: A strong emphasis on teamwork, open communication, and mutual support across multidisciplinary teams.

• Efficiency & Scalability: A focus on building and managing projects in a way that is organized, maintainable, and can scale with client growth.

• Client-Centricity: Dedication to understanding client needs and translating them into successful digital solutions.

Collaboration Style:

• Cross-functional Integration: Working closely with developers, marketing, and project managers is central to the role. This involves clear communication of design requirements and collaborative problem-solving.

• Feedback Exchange: An open environment for giving and receiving constructive feedback on designs and development processes.

• Shared Ownership: A sense of collective responsibility for project success, from initial concept through to final delivery and maintenance.

📝 Enhancement Note: The culture values proactive problem-solving and collaboration, essential for a hybrid work environment and a multidisciplinary team. The focus on efficiency and scalability within Webflow indicates a pragmatic approach to digital project delivery.

⚡ Challenges & Growth Opportunities

Challenges:

• Mastering Webflow's Nuances: Continuously learning and mastering the advanced features, limitations, and best practices within Webflow to maximize its potential.

• Balancing Design and Technical Constraints: Effectively translating creative visions into functional realities within Webflow's framework, while also meeting SEO and performance requirements.

• Client Communication: Effectively communicating design decisions and technical aspects to clients who may have varying levels of technical understanding.

• Staying Current: Keeping pace with Webflow updates, design trends, and evolving SEO/web standards in a rapidly changing digital landscape.

Learning & Development Opportunities:

• Webflow Certifications: Pursuing official Webflow certifications to validate expertise.

• Advanced Design & Development Workshops: Engaging in training for advanced UI/UX design, animation, or front-end development techniques.

• Industry Conferences & Webinars: Attending events focused on web design, digital marketing, and Webflow to gain insights and network.

• Mentorship: Learning from senior designers and developers within the Webpeak team.

📝 Enhancement Note: The primary challenge lies in becoming a highly proficient Webflow practitioner, capable of leveraging the platform's capabilities to their fullest while navigating its specific operational workflows and technical considerations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing and building a responsive website in Webflow from scratch." (Focus on your workflow, tool usage, and decision-making.)

• "How do you ensure a website is optimized for SEO and performance within Webflow?" (Discuss specific techniques and Webflow features you utilize.)

Company & Culture Questions:

• "What interests you about Webpeak and this specific Web Designer role?" (Research Webpeak's work and align your interests with their focus, especially Webflow.)

• "How do you approach collaboration with developers and project managers in a hybrid environment?" (Highlight your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Select Strong Webflow Examples: Choose 2-3 projects that best showcase your Webflow skills, design thinking, and problem-solving abilities.

• Structure Your Narrative: For each project, clearly explain the client's goal, your role, the design and development process (emphasizing Webflow specifics), the challenges faced, and the successful outcomes.

• Demonstrate Technical Understanding: Be ready to discuss the HTML, CSS, and JavaScript aspects that underpin your Webflow designs, and your approach to SEO and accessibility.

• Engage and Ask Questions: Be prepared to answer questions about your work and show genuine interest in Webpeak's operations and culture.

📝 Enhancement Note: The interview process will heavily scrutinize your practical Webflow skills and your ability to articulate your design and development process within that specific platform. Be prepared to demonstrate not just creativity, but also operational efficiency and technical understanding.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on Zoho Recruit.

• Curate Your Portfolio: Ensure your resume and portfolio are tailored to highlight your Webflow expertise, Figma proficiency, and understanding of HTML/CSS/JavaScript. If you have specific Webflow projects, make them the centerpiece.

• Prepare Your Case Studies: For each key portfolio piece, be ready to discuss the project's objectives, your design process, the technical implementation in Webflow, and the results achieved.

• Research Webpeak: Understand their services, client base, and any Webflow projects they may have showcased. This will help you tailor your application and interview responses.

• Practice Webflow Scenarios: Mentally prepare for potential questions about specific Webflow features, responsive design challenges, or SEO implementation within the platform.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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