Visual Designer — Xanadu Studio · Brand & Creative

📍 Job Overview

Job Title: Visual Designer — Xanadu Studio · Brand & Creative

Company: Lexlegis AI

Location: Mumbai, Maharashtra, India

Job Type: Full-Time

Category: Brand & Creative Design Operations

Date Posted: 2026-06-09

Experience Level: Mid-Level (2-4 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in translating abstract brand concepts into compelling visual languages for AI-native creative studio, Xanadu Studio.

• The Visual Designer will be responsible for developing and maintaining visual identities, design systems, and brand guidelines for corporate clients, ensuring consistency across all communication channels.

• A key aspect of this role involves the innovative integration of AI tools like Midjourney and Firefly into the creative process to accelerate workflows and explore new visual territories.

• The position requires close collaboration with copywriters, strategists, and creative directors to elevate creative concepts from initial ideation to final execution, focusing on impactful and memorable work.

📝 Enhancement Note: While the input job title is "Visual Designer," the description and company context ("AI-native creative studio building brand communications, advertising campaigns, short films, and digital content for corporates") strongly suggest this role operates within a "Brand & Creative Design Operations" framework. The emphasis on brand systems, consistency, and AI integration solidifies this categorization.

📈 Primary Responsibilities

• Develop comprehensive visual identities, robust design systems, and detailed brand guidelines for corporate clients, ensuring a cohesive and memorable brand presence.

• Design impactful campaign visuals for a variety of media, including print, Out-of-Home (OOH), digital platforms, and social media, ensuring strong conceptual alignment with copy.

• Create platform-native content and scalable design templates for digital and social channels (Instagram, LinkedIn, YouTube) that maintain brand integrity and quality.

• Produce visual elements for brand films and short content, including title cards and motion graphics, collaborating with directors and editors on the overall visual aesthetic.

• Leverage AI tools such as Midjourney and Firefly to augment the design process, balancing AI-generated output with expert design sensibility and craft.

• Maintain and enforce visual consistency across a brand's entire communication ecosystem, from digital assets to environmental design.

• Collaborate effectively with copywriters, strategists, and creative directors to refine concepts and ensure the inseparable connection between idea and design.

• Explore and implement new visual workflows that strategically combine AI capabilities with traditional design principles.

📝 Enhancement Note: The responsibilities have been expanded to detail the scope of "visual language application" across various media and to explicitly include the AI-assisted design component as a core operational responsibility.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is typically expected for mid-level design roles. Equivalent practical experience and a strong portfolio can often substitute formal education.

Experience: 2–4 years of professional experience in graphic or visual design, preferably within an agency, creative studio, or in-house corporate branding team.

Required Skills:

• Proven conceptual curiosity and a strong point of view in visual design.

• Mastery of Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign.

• Proficiency in Figma for collaborative design workflows and system building.

• Demonstrated experience in designing for digital and social media platforms.

• Strong understanding of typography, grid systems, and color theory, with the ability to articulate the rationale behind design choices.

• Ability to maintain visual consistency across diverse brand touchpoints.

• Experience in developing brand assets that work effectively across print and digital media. Preferred Skills:

• Exposure to motion design principles and tools, particularly After Effects.

• Experience in designing for corporate or B2B brand identities.

• Familiarity with AI image generation and design tools (e.g., Midjourney, Firefly).

• An appreciation for film production design, color grading, and title sequences.

• Basic motion design skills or a demonstrated aptitude for rapidly acquiring them.

📝 Enhancement Note: The experience level has been refined to "Mid-Level (2-4 years)" based on the stated requirement. Preferred skills have been further elaborated to reflect the "bonus points" section of the original description.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of work, including brand identity development, campaign visuals, digital/social content, and ideally, motion graphics.

• Evidence of conceptual thinking and problem-solving abilities, demonstrating how design solutions address specific client briefs or business objectives.

• Examples of detailed design systems and brand guidelines that ensure visual consistency and scalability.

• Case studies that highlight the process from initial concept to final execution, including challenges overcome and design rationale. Process Documentation:

• Demonstrations of workflow for developing visual identities from scratch.

• Examples of how design systems are built and maintained for client use.

• Case studies illustrating the application of AI tools within a design process, highlighting efficiency gains or novel creative outcomes.

• Documentation of collaborative processes with copywriters and strategists to ensure integrated campaign development.

📝 Enhancement Note: This section is tailored to a design operations context, emphasizing the need for a portfolio that not only displays aesthetic quality but also demonstrates process, system thinking, and the strategic application of design principles, including emerging AI technologies.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Visual Designer with 2-4 years of experience in Mumbai, India, the estimated annual salary range is ₹600,000 to ₹1,000,000. This range accounts for the cost of living in Mumbai, the specialized nature of AI-assisted creative work, and the agency/studio environment.

Benefits:

• Competitive pay that reflects the value of high-quality design and creative thinking.

• A stimulating creative environment where design is integral to strategy and thinking.

• Exposure to a diverse range of creative disciplines, including brand, advertising, film, and digital content.

• Opportunities to collaborate with experienced writers, directors, and strategists who are passionate about craft.

• A culture that rewards curiosity, quality of work, and continuous learning.

Working Hours: The role is full-time, with an estimated 40 hours per week, typical for an on-site agency or studio environment. Flexibility may be offered based on project demands and team agreements.

📝 Enhancement Note: A specific salary range has been estimated for Mumbai, India, based on general market data for mid-level design roles. The benefits section is populated from the "What We Offer" section of the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Creative Services / Advertising / Digital Content Production, with a strong focus on AI-native solutions.

Company Size: The specific size is not provided, but the description implies a growing, agile studio environment rather than a large corporate structure. This suggests opportunities for direct impact and close collaboration.

Founded: The founding date is not provided, but the company's focus on AI-native solutions indicates a modern, forward-thinking organization.

Team Structure:

• The design team, referred to as "Xanadu Studio," operates within Lexlegis AI, suggesting a potential synergy between legal/AI expertise and creative output.

• The Visual Designer will report to Creative Directors and work closely with Copywriters and Strategists.

• Cross-functional collaboration is a core tenet, emphasizing the integration of design thinking with other creative disciplines. Methodology:

• Focus on creating memorable and impactful work that stands out ("work that gets remembered — and awarded").

• Emphasis on conceptual rigor and translating ideas into a distinct visual language.

• Integration of cutting-edge AI tools as a strategic advantage in the creative process.

• A commitment to craft and quality, ensuring that design is treated as essential thinking, not mere decoration.

Company Website: https://xanadustudio-ai.breezy.hr/

📝 Enhancement Note: Inferences about company culture and team structure have been made based on the "About Xanadu Studio" and "The Role" sections, highlighting the AI-native and concept-driven nature of the studio.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual Designer. It requires a solid foundation of 2-4 years of experience, demonstrating the ability to execute independently on many tasks while still benefiting from senior creative direction. The responsibilities indicate a progression from pure execution to contributing to strategic visual thinking and system development.

Reporting Structure: The designer will report to Creative Directors and collaborate closely with Copywriters and Strategists. This structure allows for mentorship from senior creative leadership and exposure to integrated campaign development processes.

Operations Impact: The Visual Designer's impact is direct and significant, shaping the visual identity and communication effectiveness of corporate clients. By translating brand ideas into compelling visuals and ensuring consistency, they directly contribute to brand perception, client satisfaction, and the overall quality and impact of Xanadu Studio's creative output. The integration of AI also positions this role at the forefront of evolving design methodologies.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas such as brand identity systems, digital design, motion graphics, or AI-assisted creative workflows.

• Skill Advancement: Potential to develop advanced motion design skills (After Effects) and gain deeper proficiency in AI creative tools, becoming a specialist in AI-native design.

• Leadership Potential: With demonstrated success and strategic contribution, opportunities may arise for senior design roles, leading projects, or mentoring junior designers within the studio.

• Cross-Disciplinary Learning: Exposure to film, advertising, and strategy will broaden understanding of integrated creative campaigns.

📝 Enhancement Note: Career growth has been analyzed based on the mid-level positioning, the breadth of responsibilities, and the company's forward-thinking approach to AI in creative services.

🌐 Work Environment

Office Type: The role is on-site, suggesting a collaborative studio environment where designers, writers, strategists, and directors work together in person. This fosters spontaneous idea exchange and direct feedback crucial for creative projects.

Office Location(s): Mumbai, Maharashtra, India. This location places the studio within a major economic and creative hub.

Workspace Context:

• A creative and collaborative workspace designed to foster innovation and high-quality output.

• Access to necessary design tools and technology, including Adobe Creative Suite, Figma, and potentially AI hardware/software setups.

• Regular opportunities for interaction with a multidisciplinary team, encouraging a holistic approach to creative problem-solving.

• An environment that treats design as a critical thinking process, not just execution.

Work Schedule: Full-time, likely Monday to Friday, with an anticipated 40-hour work week. The on-site nature implies a structured schedule, though agency environments often require flexibility to meet project deadlines.

📝 Enhancement Note: The on-site requirement implies a specific type of collaborative workspace, which has been elaborated upon.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation: Candidates will likely present their portfolio, discussing key projects, design rationale, conceptual thinking, and their approach to problem-solving. Expect questions on how they developed specific pieces and maintained brand consistency.

• Creative/Technical Interview: Discussion covering design principles (typography, grids, color), proficiency in Adobe Creative Suite and Figma, and an exploration of their experience with AI tools and motion design. This may include scenario-based questions about handling feedback from creative directors or clients.

• Team/Culture Fit Interview: An opportunity to gauge alignment with Xanadu Studio's culture, emphasizing curiosity, quality, and collaboration. This might involve discussions about their interest in AI and where they see design evolving.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest, most relevant projects that demonstrate range (brand, digital, campaign, motion if possible).

• Tell Stories: For each project, articulate the brief, your conceptual approach, the design process, challenges faced, and the final outcome/impact. Highlight your specific contributions.

• Showcase Systems: Include examples of brand guidelines or design systems to demonstrate your understanding of consistency and scalability.

• Highlight AI Integration: If you have AI-assisted projects, be prepared to discuss your process, the tools used, and how you blended AI output with your design expertise.

• Be Ready to Discuss: Prepare to answer questions about your design choices, your process, and your thoughts on current design trends, especially concerning AI.

Challenge Preparation:

• Be prepared for potential design exercises, which might involve critiquing existing designs, developing a concept for a hypothetical brief, or refining a given asset.

• Practice articulating your design process and rationale concisely and clearly.

• Understand Xanadu Studio's AI-native approach; research their work and be ready to discuss how you would approach a brief using AI tools.

📝 Enhancement Note: The interview and portfolio review process has been detailed with specific advice tailored to a visual designer role in a creative studio that utilizes AI.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Illustrator, Photoshop, InDesign are essential for comprehensive graphic and brand asset creation.

• Figma: Crucial for collaborative design workflows, prototyping, and building design systems.

• AI Design Tools: Midjourney, Adobe Firefly, and other AI image/design generation platforms are integral to the studio's workflow.

Analytics & Reporting: Not directly applicable for this design role, but understanding how design impacts digital metrics (e.g., engagement on social media) is beneficial.

CRM & Automation: Not directly applicable, but familiarity with project management tools used in creative agencies (e.g., Asana, Trello, or Breezy HR for applications) may be helpful.

Motion Graphics & Video:

• After Effects: Preferred for motion graphics and animation.

• Premiere Pro: Potentially useful for basic video editing and integration of motion graphics.

📝 Enhancement Note: This section focuses on the core design tools mentioned in the requirements, with specific emphasis on the AI tools and motion design software that are either required or preferred.

👥 Team Culture & Values

Operations Values:

• Quality & Craft: A deep commitment to producing work that is not just aesthetically pleasing but also conceptually strong and well-executed ("design is treated as thinking, not decoration").

• Curiosity: An open mind towards new technologies like AI and a drive to explore where they can enhance creative output.

• Collaboration: A strong emphasis on teamwork, with designers working synergistically with writers, strategists, and directors.

• Impact: A focus on creating work that is memorable, award-worthy, and makes a significant impression on clients and their audiences.

• Efficiency: The ability to work at a pace suitable for a studio environment while maintaining thoroughness and not compromising on quality.

Collaboration Style:

• Highly collaborative, involving close interaction with copywriters to ensure visual and verbal ideas are inseparable.

• Integrated approach with strategists and creative directors to refine concepts and ensure alignment with brand objectives.

• Openness to feedback and iterative design processes, fostering a culture of continuous improvement.

• Cross-disciplinary teamwork, bringing together diverse creative talents to produce cohesive campaigns and content.

📝 Enhancement Note: Cultural values have been inferred from phrases like "Make it look like nothing else out there," "work that gets remembered — and awarded," and "design is treated as thinking, not decoration."

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Craft: Effectively integrating AI tools into the creative process without sacrificing unique design sensibility or pushing clients toward generic outputs. Requires discernment on when AI accelerates work versus when skilled craft is paramount.

• Conceptual Rigor: Consistently translating abstract brand ideas into compelling visual languages that are unique and memorable, meeting the studio's high standards for impactful work.

• Maintaining Consistency: Ensuring visual coherence across a wide range of media and platforms, from print to digital to motion, especially as brands scale.

• Adapting to Evolving Tech: Staying ahead of the curve with AI advancements and new design platforms while grounding creativity in fundamental design principles.

Learning & Development Opportunities:

• AI Specialization: Becoming an expert in leveraging AI tools for creative production, potentially leading to roles focused on AI-driven design innovation.

• Motion Design Mastery: Developing advanced skills in After Effects and motion graphics, expanding the designer's toolkit for video and digital content.

• Cross-Disciplinary Exposure: Gaining a deeper understanding of advertising, film production, and strategic branding through collaboration on diverse projects.

• Mentorship: Learning from experienced Creative Directors and senior team members in a studio environment that values craft and innovation.

📝 Enhancement Note: Challenges are framed around the specific context of AI integration and the studio's emphasis on high-impact creative work. Growth opportunities focus on skill development within this specialized environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex brand idea into a visual language. What was your process?" (Focus on conceptual thinking, rationale, and execution.)

• "How do you ensure visual consistency across different platforms (print, digital, social, motion) for a single brand?" (Highlight your understanding of design systems and brand guidelines.)

• "How would you approach designing a campaign visual where the copy is strong, but the initial visual concept needs development?" (Demonstrate your collaborative and problem-solving skills.)

• "What are your thoughts on using AI tools like Midjourney or Firefly in the design process? How do you see them complementing or challenging traditional design work?" (Prepare to discuss your experience, ethical considerations, and creative integration strategies.) Company & Culture Questions:

• "What interests you about working at an AI-native creative studio like Xanadu Studio?" (Show your enthusiasm for innovation and the company's unique approach.)

• "How do you handle creative feedback from directors or clients, especially if it differs from your initial vision?" (Emphasize your ability to be receptive, collaborative, and find the best solution.)

• "Describe your ideal creative environment. What makes a studio culture conducive to great work?" (Align your answer with the studio's emphasis on quality, collaboration, and thinking.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution (visuals and process), and the outcome.

• Highlight AI Use: If applicable, dedicate a section or specific examples to showcasing how you've utilized AI tools, detailing the benefits and your creative process.

• Demonstrate Range: Ensure your presented work covers the spectrum of responsibilities: branding, campaigns, digital, and, if possible, motion.

• Focus on 'Why': Be ready to explain the strategic reasoning behind your design choices, not just the aesthetic appeal. Why did you choose that typography? Why this color palette? How does it serve the brand?

• Conciseness is Key: Be mindful of time. Present your strongest work effectively and be prepared to dive deeper into specific pieces if asked.

📝 Enhancement Note: Interview questions are crafted to probe the core requirements of the role, particularly around conceptual design, AI integration, and collaborative capabilities, as expected in a creative studio environment.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided URL: https://xanadustudio-ai.breezy.hr/p/caee018afc0c-visual-designer-xanadu-studio-brand-creative

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand identity development, campaign design, digital/social content creation, and any experience with motion graphics or AI-assisted design. Ensure it showcases your conceptual thinking and problem-solving skills.

• Resume Optimization: Update your resume to emphasize your 2-4 years of relevant experience, proficiency in Adobe Creative Suite and Figma, and any exposure to AI design tools or motion design. Quantify achievements where possible (e.g., "Developed brand guidelines that increased visual consistency by X%").

• Prepare Your Presentation: Practice walking through your portfolio, being ready to discuss your design rationale, collaborative process, and how you approach challenges, especially those involving AI integration.

• Research Xanadu Studio: Familiarize yourself with Lexlegis AI and Xanadu Studio's work, understanding their AI-native approach, their focus on impactful creative, and their client base. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.