Visual Designer, Multichannel Commerce & Fulfillment

📍 Job Overview

Job Title: Visual Designer, Multichannel Commerce & Fulfillment

Company: Amazon

Location: New York, New York, United States

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: May 15, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end creative development and execution for multichannel marketing campaigns, ensuring alignment with business goals and brand strategy.

• Design, build, and maintain scalable design systems and UI component libraries using Figma to ensure consistency across digital products and platforms.

• Translate complex business needs and customer pain points into clear, compelling visual storytelling across various touchpoints, including digital interfaces, marketing collateral, and experiential elements.

• Collaborate closely with Art Directors, Creative Directors, and cross-functional stakeholders to deliver world-class design solutions that drive brand awareness, acquisition, and engagement for Amazon's supply chain services.

• Leverage data and customer insights to inform design decisions, validate solutions, and continuously optimize creative performance and operational workflows.

📝 Enhancement Note: This role is positioned within Amazon's Creative Studio, supporting Multichannel Commerce & Fulfillment. While the title is Visual Designer, the responsibilities encompass elements of creative operations, design systems management, and marketing campaign execution, requiring a blend of creative talent and operational efficiency. The focus on "scalable design systems" and "optimizing creative workflows" suggests a strong emphasis on process and efficiency, aligning it with operations functions.

📈 Primary Responsibilities

• Own the design queue and manage the end-to-end creative development process for medium-complexity campaigns across digital, social, OOH, on-platform ads, direct mail, experiential, and external partnerships.

• Create original design concepts and deliver effective design solutions, escalating trade-offs and complex challenges requiring senior leadership input.

• Design, build, and evolve scalable design system libraries in Figma, including component variants, auto-layout, and design tokens, ensuring seamless integration and consistency.

• Apply core UI design principles such as visual hierarchy, spacing systems, responsive layouts, and interaction states, while rigorously maintaining visual accessibility standards.

• Support campaign art direction from concept through production, developing and strengthening brand assets, style guides, and usage standards across diverse categories and customer-facing touchpoints.

• Ensure design accuracy and strict adherence to brand tone, Amazon templates, and established style guidelines for all creative deliverables.

• Leverage experimentation and performance data to inform design decisions, validate creative solutions, and drive continuous improvement in campaign effectiveness.

• Identify emerging cultural, design trends, and digital innovations to proactively drive creative excellence and competitive advantage.

• Present design work effectively to stakeholders and cross-functional partners, including Director-level leadership, fostering trust through active listening and incorporating diverse perspectives.

• Collaborate with global marketing teams, providing localized creative assets and ensuring brand consistency across international markets.

• Develop and manage comprehensive design documentation, specifications, style guides, and training materials for design systems and brand assets.

• Optimize creative workflows and operational processes to enhance team efficiency and delivery timelines.

• Proactively identify and mitigate risks in design deliverables, escalating critical issues to senior leads for timely resolution.

• Contribute to team-level initiatives aimed at elevating creative standards and best practices.

• Begin mentoring junior designers, sharing expertise, and fostering a collaborative learning environment.

📝 Enhancement Note: The responsibilities highlight a progression from pure design execution to strategic contributions, including workflow optimization, risk mitigation, and mentorship, which are key components of operations roles. The emphasis on "owning the design queue" and "optimizing creative workflows" directly relates to operations management.

🎓 Skills & Qualifications

Education:

Experience:

• 3+ years of experience in a creative role, either within an in-house creative studio or at a creative agency, with a focus on visual design and campaign execution.

• 3+ years of dedicated experience in brand design, art direction, and the development and maintenance of design systems.

Required Skills:

• Expert proficiency in Figma, including advanced capabilities in component libraries, prototyping, auto-layout, and design system management.

• Strong working knowledge of Adobe Creative Cloud suite (Photoshop, Illustrator) for production workflows and asset creation.

• Demonstrated experience in building and maintaining scalable design systems at an organizational level.

• Proven ability in visual design, with an online portfolio showcasing strong skills across a range of media and platforms, reflecting a clear design process.

• Understanding of mobile and web design patterns, responsive layouts, and accessibility standards.

• Experience with brand design principles, art direction, and the creation of style guides and brand assets.

• Excellent stakeholder management and communication skills, with the ability to present design work effectively to senior leadership.

• Experience in creating omni-channel content and understanding of various marketing touchpoints.

Preferred Skills:

• Experience with additional Adobe Creative Cloud applications such as XD, InDesign, Premiere, and After Effects.

• Experience building, executing, and scaling cross-functional marketing programs.

• Experience managing external creative agencies and vendor relationships.

• Knowledge of global brand systems and guidelines, with experience in localization.

• Strong analytical skills and the ability to leverage performance data to inform design decisions.

• Experience in storytelling and synthesizing complex concepts into easily digestible visual narratives.

📝 Enhancement Note: The requirement for expert Figma proficiency and experience with design systems at scale is a strong indicator of the operational rigor expected. The mention of "optimizing creative workflows" and "operational processes" further solidifies the operations-centric nature of the role, even within a creative function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• An available online portfolio is mandatory, demonstrating strong visual design skills, advertising experience across diverse media and platforms, and a clear articulation of the design process.

• Portfolio pieces should showcase the ability to translate business goals into world-class designs, with specific examples of work on digital products and marketing touchpoints.

• Include case studies that highlight the development and application of design systems, demonstrating an understanding of scalability, consistency, and component reusability.

• Showcase examples of creating omni-channel content and how design solutions have resonated with target audiences across different platforms.

Process Documentation:

• The portfolio should include examples of how complex concepts were synthesized into simple, effective storytelling, detailing the ideation and refinement process.

• Provide evidence of leveraging data or experimentation to validate design decisions and improve campaign performance.

• Showcase experience in optimizing creative workflows or operational processes to enhance team efficiency and delivery.

• Include examples of how brand guidelines, style guides, and templates were applied and maintained across various deliverables.

📝 Enhancement Note: For a role that bridges creative and operations, the portfolio is critical for demonstrating not just aesthetic skill but also process adherence, system thinking, and efficiency. The emphasis on "scalable design systems" and "optimizing workflows" means candidates should highlight projects where these aspects were central.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance coverage, including medical, dental, vision, and prescription drug plans.

• Basic Life & AD&D Insurance with options for Supplemental Life Plans.

• Employee Assistance Program (EAP) and dedicated Mental Health Support.

• Medical Advice Line.

• Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Adoption and Surrogacy Reimbursement coverage.

• 401(k) retirement savings plan with company matching.

• Generous Paid Time Off (PTO).

• Comprehensive Parental Leave policies.

Working Hours:

• Typically 40 hours per week, with potential for flexibility depending on project demands and team needs.

📝 Enhancement Note: The salary range provided is specific to the New York location and aligns with mid-level to senior creative roles in a major metropolitan area. The extensive benefits package is standard for large technology companies like Amazon, with particular emphasis on health, family, and financial well-being. The mention of "sign-on payments and RSUs" indicates a competitive total compensation package beyond base salary.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Cloud Computing, Digital Media, Artificial Intelligence, Logistics, Supply Chain Services. Amazon operates across a vast array of industries, with this role specifically focused on their supply chain services.

Company Size: Amazon is a global technology giant with over 1.5 million employees worldwide, placing this role within a large, complex organizational structure.

Founded: Founded in 1994 by Jeff Bezos, Amazon has grown from an online bookstore to a comprehensive e-commerce and cloud computing powerhouse, known for its customer obsession, innovation, and operational efficiency.

Team Structure:

• The role is within the Creative Studio of the Multichannel Commerce & Fulfillment organization.

• This team is the central creative hub supporting externalized supply chain products globally.

• It collaborates closely with global marketing teams, customer insights partners, and potentially other design and operations functions within Amazon.

Methodology:

• Data-driven decision-making and customer-centric design approach are core to Amazon's culture.

• Emphasis on continuous improvement, experimentation, and raising the bar across all creative elements.

• Focus on building scalable design systems and optimizing workflows for efficiency and consistency.

• Collaborative environment with a strong emphasis on ownership, accountability, and driving results.

Company Website: https://www.amazon.com/

📝 Enhancement Note: Amazon's culture is deeply ingrained in its "Leadership Principles," which emphasize customer obsession, ownership, innovation, and continuous improvement. For a role in the Creative Studio, understanding how these principles translate into design and operational practices is crucial. The specific mention of "Multichannel Commerce & Fulfillment" and "externalized supply chain products" provides a clear operational context for the team's work.

📈 Career & Growth Analysis

Operations Career Level: This role is designed for a mid-level Visual Designer, typically with 2-5 years of experience. It offers the opportunity to take ownership of significant design initiatives, contribute to strategic direction, and begin developing leadership skills through mentorship. The emphasis on design systems and workflow optimization positions it as a stepping stone towards more senior or specialized operations roles within creative functions.

Reporting Structure: The Visual Designer will report to Art Directors and Creative Directors within the Creative Studio. They will collaborate with cross-functional teams, including marketing, product management, and potentially operations specialists, up to Director level.

Operations Impact: The Visual Designer's work directly impacts brand perception, customer acquisition, and engagement for Amazon's supply chain services. By creating compelling visual narratives and ensuring brand consistency across all touchpoints, they contribute to the overall success and market positioning of these offerings. The optimization of creative workflows also has a direct impact on the operational efficiency and speed of the marketing and creative teams.

Growth Opportunities:

• Design Systems Specialization: Deepen expertise in building, scaling, and managing complex design systems, potentially leading to a Design System Lead or Architect role.

• Creative Operations Management: Transition towards managing creative production workflows, project management for creative assets, and optimizing creative resource allocation.

• Art Direction: Develop skills in leading creative concepts, campaign strategy, and guiding junior designers, progressing towards an Art Director or Senior Designer role.

• Mentorship and Leadership: Gain experience in mentoring junior designers, contributing to team-level initiatives, and developing leadership capabilities.

• Cross-functional Mobility: Leverage experience within Amazon's vast ecosystem to explore opportunities in product design, marketing strategy, or other operational areas.

📝 Enhancement Note: The growth path here clearly indicates a blend of creative advancement and operational responsibilities. The emphasis on "optimizing creative workflows" and "mentoring junior designers" points towards a natural progression into roles that manage processes and people within a creative operations context.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment within Amazon's New York City facilities.

Office Location(s): New York, New York, United States. Amazon has significant office presence in NYC, often featuring modern, collaborative workspaces.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with team members, Art Directors, Creative Directors, and cross-functional partners.

• Access to industry-standard design tools and technology, including high-performance workstations and software licenses for Figma and Adobe Creative Cloud, will be provided.

• Opportunities for direct collaboration with marketing teams, customer insights partners, and potentially operations specialists to ensure alignment and gather feedback.

• A dynamic environment common in large tech companies, where projects can range from concept development to high-volume production.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected. While on-site, Amazon often promotes a culture of ownership, which may involve occasional flexibility to meet project deadlines or critical business needs, balanced with a commitment to work-life integration.

📝 Enhancement Note: The on-site requirement in a major hub like New York suggests a highly collaborative and fast-paced work environment, typical of creative teams within large tech organizations. The emphasis on collaboration and access to tools is standard, but the "ownership" culture hints at the high expectations for productivity and initiative.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a link to your online portfolio.

• Portfolio Review: Initial screening will heavily rely on the portfolio to assess visual design skills, process, and relevant experience.

• Hiring Manager/Team Interview: A discussion focusing on your experience, design philosophy, approach to design systems, and understanding of brand guidelines. Expect questions about your process and how you handle creative challenges.

• Creative/Design Exercise: You may be asked to complete a design challenge or present a case study from your portfolio, focusing on problem-solving, creative execution, and strategic thinking. This could involve a brief or a scenario related to Amazon's supply chain services.

• Cross-functional/Stakeholder Interview: Interviews with marketing, product, or operations partners to assess collaboration skills, communication effectiveness, and ability to work with diverse stakeholders.

• Final Interview: Potentially with senior leadership (e.g., Creative Director) to evaluate overall fit, potential for growth, and alignment with Amazon's culture and values.

Portfolio Review Tips:

• Showcase Process: Clearly articulate your design process for each project, from initial brief to final execution. Use mockups, wireframes, and sketches to illustrate your thinking.

• Highlight Design Systems: Include specific examples of your work on design systems, detailing how you built components, managed variants, and ensured scalability and consistency.

• Quantify Impact: Where possible, use data or metrics to demonstrate the impact of your designs, such as improvements in user engagement, conversion rates, or brand recognition.

• Tailor to Amazon: Research Amazon's brand guidelines, design tenets, and the specific needs of the Multichannel Commerce & Fulfillment organization. Showcase work that aligns with these principles.

• Demonstrate Omni-channel: Include examples of work across various media (digital, OOH, social, etc.) to prove your versatility.

• Figma Proficiency: Ensure your portfolio clearly demonstrates your expert-level Figma skills, including complex component setups and interactive prototypes.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, identifying the core problem and objectives.

• Think Systemically: Approach challenges with a systems-thinking mindset, considering how your solution integrates with existing frameworks or contributes to a larger design system.

• Focus on Storytelling: Be prepared to articulate your design decisions and rationale clearly and concisely, as if presenting to stakeholders.

• Time Management: Practice managing your time effectively during the challenge to deliver a well-thought-out solution within the given constraints.

• Amazon Context: Consider how your solution would apply to Amazon's specific business context, particularly within supply chain services and e-commerce.

📝 Enhancement Note: The interview process emphasizes not only creative talent but also operational aspects like process documentation, systematic thinking, and stakeholder management. The portfolio is a critical tool for demonstrating these operational competencies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma (Required Expert Proficiency): Core tool for UI design, prototyping, design system management, component libraries, auto-layout, and design tokens.

• Adobe Creative Cloud (Working Knowledge Required): Primarily Photoshop and Illustrator for production workflows, asset creation, and graphic design. Preferred use of XD, InDesign, Premiere, and After Effects.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this design role. However, understanding how designs integrate into marketing automation platforms and CRM systems for campaign delivery would be beneficial.

📝 Enhancement Note: The explicit requirement for "expert proficiency in Figma" and "working knowledge of Adobe Creative Cloud" are critical technical skills. The emphasis on Figma for design systems and prototyping highlights the operational aspect of maintaining digital consistency and efficiency.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: All design decisions should prioritize the customer experience and address their pain points effectively.

• Ownership: Take full responsibility for design deliverables, from concept to execution, and proactively identify and solve problems.

• Invent and Simplify: Drive innovation in design solutions and optimize processes to make them more efficient and effective.

• Learn and Be Curious: Stay updated on design trends, emerging technologies, and industry best practices; actively seek opportunities to learn and grow.

• Bias for Action: Execute tasks efficiently, make timely decisions, and drive projects forward with a sense of urgency.

• Integrity and Transparency: Uphold high ethical standards and communicate openly and honestly with stakeholders.

Collaboration Style:

• Cross-functional Integration: Work closely with marketing, product, and operations teams to ensure design solutions are strategically aligned and effectively implemented.

• Active Listening and Diverse Perspectives: Seek out and incorporate feedback from a wide range of stakeholders to create inclusive and impactful designs.

• Constructive Feedback Culture: Participate in design critiques, provide and receive feedback constructively to elevate the quality of work.

• Knowledge Sharing: Actively share best practices, design system updates, and learnings with team members and the broader organization.

📝 Enhancement Note: Amazon's Leadership Principles are the bedrock of its culture. For operations professionals, understanding how these principles translate into daily work—particularly "Ownership," "Invent and Simplify," and "Bias for Action"—is key to success and cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring original creative concepts adhere to Amazon's strict brand guidelines and design tenets across diverse product lines and markets.

• Scaling Design Systems: Continuously evolving and maintaining a comprehensive design system that supports a rapidly growing portfolio of supply chain services and marketing initiatives.

• Cross-functional Alignment: Navigating complex stakeholder landscapes to gain buy-in and ensure design solutions meet the needs of various internal teams and business objectives.

• High-Volume Production: Managing a demanding queue of design requests while maintaining high quality and adhering to tight deadlines.

• Staying Ahead of Trends: Keeping pace with evolving digital design trends, user expectations, and technological advancements in a competitive market.

Learning & Development Opportunities:

• Advanced Design System Training: Opportunities to deepen expertise in Figma, design token management, and component architecture for complex systems.

• Cross-functional Exposure: Gain insights into marketing strategy, product development, and supply chain operations through close collaboration.

• Leadership Development: Participate in mentorship programs, lead design initiatives, and develop skills in managing creative processes and junior talent.

• Industry Conferences & Workshops: Potential for attending relevant design and marketing technology conferences to stay abreast of industry innovations.

• Internal Amazon Learning Resources: Access to a wealth of internal training materials, workshops, and knowledge-sharing sessions across various disciplines.

📝 Enhancement Note: The challenges highlight the operational complexities of working within a large organization like Amazon, where scale, consistency, and cross-functional collaboration are paramount. The growth opportunities are well-defined, offering clear paths for both creative and operational skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong creative vision with strict brand guidelines. How did you approach it?" (Focus on process, negotiation, and outcome.)

• "Walk me through your process for designing and maintaining a scalable design system. What were the key challenges and how did you overcome them?" (Highlight Figma proficiency, component strategy, and documentation.)

• "How do you leverage data or customer insights to inform your design decisions?" (Provide specific examples of data-driven design iterations.)

Company & Culture Questions:

• "What do you know about Amazon's Leadership Principles, and how do they relate to your work as a Visual Designer?" (Connect principles like Customer Obsession, Ownership, and Invent & Simplify to design practice.)

• "How do you approach collaboration with stakeholders who have different priorities or perspectives?" (Showcase active listening, communication strategies, and conflict resolution.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the business objective or customer problem, present your design process and solutions, and conclude with the results or impact.

• Highlight Figma & Design Systems: Dedicate time to showcasing your Figma skills, design system components, and how you manage them. Be ready for a live Figma demo or discussion.

• Quantify Achievements: Use metrics and data whenever possible to demonstrate the success of your design work.

• Emphasize Operational Aspects: Discuss how you ensured consistency, scalability, and efficiency in your work, particularly in relation to design systems and workflow optimization.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and how you would apply your skills to Amazon's specific context.

📝 Enhancement Note: Interview preparation should focus on articulating not just design skills but also operational competencies such as process optimization, systematic thinking, and data-informed decision-making, aligning with Amazon's operational rigor.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the Amazon Jobs portal, ensuring all required fields are completed accurately.

• Portfolio Customization: Curate your online portfolio to prominently feature projects that demonstrate your expertise in Figma, design systems, UI design for digital products, and omni-channel campaign execution. Highlight case studies that show your design process and quantifiable impact.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of experience in relevant creative roles, specifically mentioning your proficiency with Figma, Adobe Creative Cloud, brand design, and design systems. Quantify achievements and responsibilities where possible.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and experience with design systems and workflow optimization. Prepare specific examples for behavioral questions related to Amazon's Leadership Principles.

• Company Research: Thoroughly research Amazon's brand, its supply chain services, and its known design tenets. Understand the company's commitment to customer obsession and operational excellence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---