Visual Designer, Asia Pacific

📍 Job Overview

Job Title: Visual Designer, Asia Pacific

Company: SSP

Location: Hong Kong, China

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-24

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in developing high-quality visual and multimedia content to support SSP's extensive portfolio of F&B brands across the Asia Pacific region.

• It involves close collaboration with Commercial and Marketing teams across multiple countries, requiring strong cross-functional communication and project management skills.

• The primary focus is on enhancing brand visibility, customer engagement, and overall marketing effectiveness through creative design and multimedia asset creation.

• A key aspect of this position is the integration and utilization of AI creative tools to optimize workflow and elevate the quality of creative output, reflecting an innovative approach to design.

📝 Enhancement Note: Given the role's focus on visual and multimedia content for a diverse F&B brand portfolio across multiple countries, it strongly aligns with a Marketing Operations or GTM (Go-To-Market) support function, even though the title is "Visual Designer." The responsibilities indicate a need for operational efficiency in content creation and distribution.

📈 Primary Responsibilities

• Create and deliver high-impact motion graphics, animations, and video content tailored for marketing campaigns, social media platforms, digital signage, and promotional activities.

• Execute end-to-end video editing for diverse applications, including brand storytelling, product launches, event coverage, and corporate communications, ensuring brand consistency and messaging clarity.

• Provide comprehensive creative, graphic design, and multimedia support to Marketing and Digital teams, acting as a key partner in campaign execution and brand asset development.

• Strategically leverage and integrate AI creative tools (e.g., Midjourney, Runway, Adobe Firefly, ChatGPT) for asset creation, enhancement, and workflow optimization, staying ahead of technological advancements in the creative space.

• Proactively research and recommend innovative applications of emerging AI technologies to improve creative processes, efficiency, and output quality across multimedia projects.

• Manage and coordinate the print production process for a wide array of marketing materials, including Point of Sale Materials (POSM), menus, packaging, and promotional collateral, ensuring timely delivery and adherence to brand guidelines.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management within the marketing function. The emphasis on "end-to-end creative support," "coordination of print production," and "leveraging AI tools for workflow optimization" indicates a need for process-oriented thinking and project management skills beyond pure design.

🎓 Skills & Qualifications

Education: Diploma or above in a design-related discipline (e.g., Graphic Design, Multimedia Arts, Digital Media).

Experience: Minimum 3-5 years of relevant professional experience, with a strong preference for candidates with a background in the retail or Food & Beverage (F&B) sectors. This experience should demonstrate a proven ability to manage creative projects from concept to completion within a fast-paced commercial environment.

Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Mac-based design software including Adobe InDesign, Illustrator, Photoshop.

• Motion Graphics & Video Editing: Proven experience and strong proficiency in Adobe After Effects and Premiere Pro for creating engaging motion graphics and editing video content.

• Digital Content Creation Tools: Demonstrated skill in using Canva and PowerPoint for various digital and presentation-based content creation needs.

• AI Creative Tools Familiarity: Practical experience or strong understanding of AI creative tools such as Midjourney, Runway, Adobe Firefly, ChatGPT, or similar platforms for innovative asset generation and workflow enhancement.

• Digital Marketing & Social Media Acumen: Solid understanding of digital marketing principles, social media content best practices, and effective visual storytelling techniques.

• Print Production Coordination: Experience in coordinating print production for marketing collateral, menus, POSM, and packaging.

• Language Proficiency: Good command of spoken and written English and Chinese, essential for regional communication.

Preferred Skills:

• F&B/Retail Sector Experience: Prior experience working within the Food & Beverage or retail industries, providing context for brand aesthetics and consumer engagement strategies.

• Brand Storytelling: Advanced ability in developing compelling brand narratives through visual and multimedia mediums.

• Cross-functional Collaboration: Demonstrated ability to work effectively with diverse teams, including marketing, commercial, and regional stakeholders.

• Project Management: Experience in managing multiple design projects simultaneously, meeting deadlines, and adapting to changing priorities.

📝 Enhancement Note: The requirement for a strong portfolio is critical for this role. Candidates should focus on showcasing projects that demonstrate versatility across graphic design, motion graphics, and video editing, with clear examples of how their work contributed to marketing objectives or brand enhancement. The inclusion of AI tools suggests a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of work in graphic design, motion graphics, and video production.

• Include case studies or examples that demonstrate an understanding of visual storytelling and effective communication of brand messages within the F&B or retail context.

• Highlight projects where AI creative tools were utilized, detailing the impact on workflow efficiency or creative output quality.

• Showcase experience with digital marketing assets, social media content, and print coordination, providing examples of successful campaign execution. Process Documentation:

• Demonstrate an ability to document and streamline creative workflows, from concept brief to final asset delivery.

• Provide examples of how you have managed asset version control, brand guideline adherence, and stakeholder feedback loops within creative projects.

• Showcase experience in managing print production processes, including vendor coordination, quality control, and timely delivery of collateral.

📝 Enhancement Note: For a role like this, a portfolio should not just be a collection of work but a demonstration of process. Candidates should be prepared to discuss their design process, how they manage project timelines, collaborate with stakeholders, and integrate new technologies like AI into their workflow.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), location (Hong Kong), and the specialized skill set (Visual Design with AI integration), a competitive salary range for a Visual Designer in Hong Kong typically falls between HK$25,000 to HK$40,000 per month. This estimate is derived from industry benchmarks for creative professionals with similar experience in a major Asia Pacific hub.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision, potentially including international coverage given the regional scope.

• Annual Leave & Public Holidays: Generous paid time off, aligning with Hong Kong labor laws and company policy.

• Professional Development: Opportunities for training in new design software, AI tools, and attending industry workshops or conferences.

• Employee Discounts: Potential for discounts across SSP's diverse F&B brands, enhancing the employee experience.

• Retirement Savings Plan: Contribution to a mandatory provident fund (MPF) or equivalent.

• Performance Bonuses: Potential for discretionary bonuses based on individual and company performance.

Working Hours: Standard working hours are typically 40 hours per week, usually from Monday to Friday, with flexibility often available to accommodate project deadlines and peak periods.

📝 Enhancement Note: The salary range provided is an estimate. Actual compensation will be determined by the candidate's specific experience, portfolio, negotiation skills, and the company's internal compensation structure for this role. The inclusion of AI tools in job descriptions is increasingly influencing compensation ranges for creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage Retail / Travel Retail. SSP operates in a dynamic and fast-paced sector, managing a wide array of food and beverage brands in travel hubs like airports and train stations. This environment demands agility, customer focus, and operational excellence.

Company Size: SSP is a large, global company with a significant presence in the Asia Pacific region. This size offers stability, extensive resources, and opportunities for career advancement, while also potentially requiring navigation of established processes and structures.

Founded: SSP was founded in 1960, bringing decades of experience and expertise to the travel food and beverage market. This long history suggests a stable company with a deep understanding of its industry and a proven track record of growth and adaptation.

Team Structure:

• The Visual Designer will likely be part of the Marketing or Commercial department within SSP Asia Pacific.

• They will collaborate closely with Marketing Managers, Digital Marketing Specialists, and potentially Brand Managers across various countries.

• The team structure is expected to be collaborative, with a focus on cross-functional projects that support brand initiatives and commercial objectives across the region. Methodology:

• Data-Driven Creativity: While creative, the role is expected to support commercial and marketing objectives, implying that design decisions should be informed by data and performance metrics.

• Agile Content Creation: The fast-paced nature of travel retail and F&B marketing suggests a need for efficient, agile content creation processes, especially with the integration of AI tools.

• Brand Consistency: Maintaining a strong, consistent brand identity across a diverse portfolio of brands and multiple markets is a core operational aspect.

Company Website: https://www.foodtravelexperts.com/

📝 Enhancement Note: SSP's focus on travel retail means the visual content created will often be for transient audiences, requiring designs that are immediately impactful and clear. The company's global scale implies a need for cultural sensitivity in design choices across the Asia Pacific region.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist within the creative function, directly supporting marketing and commercial operations. It requires a blend of creative execution and an understanding of how design impacts business objectives, brand perception, and customer engagement in a retail and travel context.

Reporting Structure: The Visual Designer will likely report to a Marketing Manager or Head of Creative/Marketing for SSP Asia Pacific. They will work collaboratively with a team of marketing professionals and potentially receive direction from country-specific marketing leads.

Operations Impact: The Visual Designer's work directly influences brand perception, customer attraction, and campaign effectiveness. High-quality, engaging visual content can drive foot traffic, increase sales conversions, and strengthen brand loyalty across SSP's diverse F&B portfolio. The efficient production and deployment of these assets are key operational contributions.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like motion graphics, video production, or AI-driven creative workflows, becoming a go-to specialist within the region.

• Leadership: Progress to a Senior Visual Designer or Art Director role, overseeing creative projects, mentoring junior designers, and contributing more strategically to campaign planning.

• Cross-functional Mobility: Gain exposure to broader marketing operations, digital strategy, or brand management roles within SSP, leveraging design expertise to inform wider GTM strategies.

• Industry Engagement: Opportunities to attend industry events, workshops, and gain certifications in emerging design and AI technologies, fostering continuous professional development.

📝 Enhancement Note: The integration of AI tools in this role suggests a growth path towards roles that blend creative direction with technological innovation and operational efficiency in content production.

🌐 Work Environment

Office Type: The role is based on-site in Hong Kong, indicating a traditional office environment. This setting promotes direct collaboration, team cohesion, and immediate access to necessary resources and colleagues.

Office Location(s): Hong Kong, a major international business hub, offers excellent connectivity and a vibrant work environment. Specific office details would need to be confirmed, but it's likely to be in a well-established commercial district.

Workspace Context:

• Collaborative Atmosphere: The emphasis on collaboration with Marketing and Commercial teams suggests an open or semi-open office layout conducive to team discussions and project work.

• Technology Access: Employees will have access to industry-standard Mac-based design software and hardware, along with potential access to AI creative platforms and other digital marketing tools.

• Team Interaction: Regular opportunities for face-to-face interaction with colleagues, fostering a strong team dynamic and facilitating efficient communication for creative projects and operational tasks.

Work Schedule: The standard 40-hour work week from Monday to Friday is typical, but the fast-paced nature of the F&B and travel retail industries may require occasional flexibility to meet project deadlines or support events.

📝 Enhancement Note: Being on-site in Hong Kong allows for direct engagement with regional stakeholders and a deeper immersion into the company's operational cadence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications, experience, and creative output.

• Creative Assessment/Portfolio Review: A detailed discussion of the candidate's portfolio, focusing on design process, technical skills, problem-solving approaches, and understanding of brand objectives. This may include a specific design challenge or case study presentation.

• Interview with Hiring Manager: Assessment of cultural fit, communication skills, understanding of the F&B/travel retail industry, and ability to collaborate within a cross-functional team.

• Final Interview: Potentially with senior management, focusing on strategic thinking, long-term vision, and alignment with SSP's broader business goals.

Portfolio Review Tips:

• Showcase Versatility: Include a range of projects demonstrating graphic design, motion graphics, and video editing skills.

• Highlight Process: For each project, briefly explain the brief, your creative process, the tools used (including AI), and the outcome or impact.

• Quantify Results: Where possible, include metrics or describe how your designs contributed to campaign success, engagement, or sales.

• Tailor to SSP: Emphasize projects relevant to F&B, retail, or travel industries, and showcase an understanding of brand building and customer engagement.

• Demonstrate AI Integration: Clearly articulate how AI tools were used in your workflow and the benefits they provided.

Challenge Preparation:

• Be prepared for a practical design task that might involve creating a short animation, editing a brief video, or designing a social media graphic based on a prompt.

• Practice articulating your design choices and process concisely, focusing on how your work supports business objectives.

• Research SSP's brands and their current marketing efforts to demonstrate an understanding of their market position and visual identity.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate their creative process and its impact on business objectives. Demonstrating adaptability and proficiency with AI tools will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Mac-based): InDesign, Illustrator, Photoshop (essential for graphic design and asset creation), After Effects, Premiere Pro (critical for motion graphics and video production).

• Canva: For rapid content creation and potentially for empowering non-designers within the organization.

• Microsoft PowerPoint: For presentations, internal communications, and potentially for creating animated graphics or storyboards.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how visual content performs on digital platforms (e.g., social media engagement metrics, website traffic) would be beneficial. Familiarity with basic analytics dashboards might be a plus. CRM & Automation:

• Not directly applicable to the core function, but awareness of how marketing assets are deployed through CRM or marketing automation platforms could provide valuable context.

📝 Enhancement Note: Proficiency with the Adobe Creative Suite is non-negotiable. The inclusion of AI creative tools signals an expectation for candidates to be at the forefront of design technology adoption.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging new ideas and pushing creative boundaries, especially with the integration of AI technologies.

• Collaboration & Teamwork: Working effectively across different departments and countries, fostering a supportive and communicative environment.

• Customer Focus: Designing with the end-consumer in mind, ensuring visual content resonates and drives engagement in the travel retail and F&B space.

• Efficiency & Agility: Delivering high-quality work within tight deadlines, adapting quickly to changing market needs and project requirements.

• Brand Integrity: Upholding and enhancing the visual identity of SSP's diverse portfolio of brands.

Collaboration Style:

• Cross-functional Integration: Actively partnering with Marketing, Commercial, and potentially regional teams to understand campaign needs and deliver cohesive visual solutions.

• Feedback-Driven Improvement: Open to constructive criticism and iterative design processes to refine creative output.

• Knowledge Sharing: Willingness to share design expertise, best practices, and insights on new tools or techniques with team members.

📝 Enhancement Note: The emphasis on AI tools suggests a culture that values innovation and continuous learning, encouraging employees to explore and adopt new technologies to enhance their work and the company's operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Diversity: Creating cohesive visual assets for a wide range of F&B brands, each with its own identity, while maintaining overarching brand consistency for SSP.

• Pace of the Industry: Adapting to the fast-paced demands of the travel retail and F&B sectors, requiring quick turnarounds for marketing campaigns and promotions.

• AI Integration Learning Curve: Staying current with the rapid evolution of AI creative tools and effectively integrating them into existing workflows for optimal results.

• Regional Nuances: Designing content that is culturally relevant and appealing to diverse audiences across the Asia Pacific region.

Learning & Development Opportunities:

• Advanced AI Design Training: Opportunities to deepen expertise in specific AI creative tools and their applications in design.

• Motion Graphics & Video Masterclasses: Access to training to enhance skills in advanced animation, editing techniques, and storytelling through video.

• Cross-Cultural Design Workshops: Learning about design considerations and best practices for different markets within the Asia Pacific region.

• Project Leadership: Potential to lead smaller creative projects or take on more strategic design responsibilities within marketing campaigns.

📝 Enhancement Note: The challenges presented are inherent to a multinational role in a dynamic industry, offering significant opportunities for professional growth and skill development, particularly in the rapidly evolving field of AI-assisted design.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign for a new coffee brand launch in the airport environment?" (Focus on target audience, visual appeal, and platform suitability.)

• "Describe your process for creating motion graphics for a promotional video. How do you ensure it aligns with brand messaging?" (Emphasis on workflow, creative ideation, and brand integration.)

• "How have you used AI tools in your design process, and what impact did it have on your efficiency or the final output?" (Demonstrate practical application and understanding of AI's value.)

• "How do you manage feedback from multiple stakeholders on a design project, especially when dealing with differing opinions?" (Assessing collaboration and conflict resolution skills.) Company & Culture Questions:

• "What interests you about SSP and our work in the travel F&B sector?" (Showcase research and genuine interest.)

• "How do you stay updated with the latest design trends and emerging technologies like AI?" (Highlighting proactivity and continuous learning.)

• "Describe a time you had to adapt your design approach based on cultural differences in a specific market." (Assessing cultural sensitivity and adaptability.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly present the brief, your thought process, the tools used (highlighting AI), and the measurable impact or outcome.

• Showcase Technical Proficiency: Be ready to discuss your mastery of Adobe Suite and your experience with AI tools.

• Emphasize Business Acumen: Connect your creative solutions to marketing objectives, brand strategy, and operational efficiency.

• Be Prepared for Design Challenges: Practice creating quick mock-ups or storyboards to illustrate your concepts under time constraints.

📝 Enhancement Note: Candidates should prepare to discuss their creative process, their experience with AI tools, and how their design work contributes to tangible business outcomes within the F&B and travel retail sectors.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided application link on the SSP careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to F&B, retail, or travel environments. Specifically showcase your motion graphics, video editing, and AI tool integration examples.

• Resume Optimization: Ensure your resume clearly details your 3-5 years of experience, proficiency in Adobe Creative Suite and AI tools, and any F&B/retail sector background. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining the impact of your work with metrics where possible, and preparing to discuss your experience with AI creative tools.

• Company Research: Thoroughly research SSP, its brands, and its presence in the Asia Pacific market to demonstrate a keen interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---