Visual Designer (Analyst)

📍 Job Overview

Job Title: Visual Designer (Analyst)

Company: Koltin

Location: CDMX, Mexico

Job Type: Full-Time

Category: Visual Design / Creative Operations

Date Posted: June 22, 2026

Experience Level: 1-4 Years Experience (or equivalent portfolio)

Remote Status: Hybrid (Remote OK within Mexico)

🚀 Role Summary

• Drive visual excellence and brand consistency across all client and user touchpoints within the healthcare sector.

• Translate complex information into clear, accessible, and human-centered visual communications, enhancing user understanding and trust.

• Develop a wide range of graphic materials, from infographics and educational content to presentations and digital assets, ensuring high-quality execution.

• Collaborate closely with Experience and Marketing teams to integrate design seamlessly into the overall service experience and communication strategies.

• Leverage modern design tools, including AI-powered solutions, to optimize creative processes and elevate the visual output.

📝 Enhancement Note: This role, while titled "Visual Designer (Analyst)", is fundamentally a graphic design position focused on execution and visual quality within a specific industry context (healthcare for adults 50+). The "Analyst" part likely refers to the analytical approach required for information design and ensuring brand consistency, rather than traditional data analysis. The primary focus is on creating impactful visual assets that enhance user experience and brand perception.

📈 Primary Responsibilities

• Design and produce high-quality visual materials for clients and end-users, including infographics, letters, guides, educational materials, presentations, flyers, and informational documents.

• Ensure consistent and accurate application of the brand's visual identity across all communication channels and service touchpoints.

• Collaborate with the Experience team to enhance the clarity, utility, and visual appeal of service communications, aiming to simplify complex information.

• Support the Marketing team by creating and adapting visual assets for various communication needs, contributing to campaign effectiveness.

• Perform basic to intermediate video editing for specific projects, supporting multimedia content creation.

• Utilize design software such as Figma, Adobe Creative Suite, Canva, and AI tools to streamline workflows and enrich the creative process.

• Adapt design assets for diverse digital and print formats while maintaining visual quality and brand consistency.

• Organize and maintain design files, graphic resources, and reusable design components for efficient asset management.

• Actively participate in the ongoing evolution of the visual system and brand templates to ensure scalability and relevance.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic application of design principles. The inclusion of video editing and AI tools suggests a forward-thinking approach to design operations, requiring adaptability and a willingness to explore new technologies. The focus on "Experience" and "Marketing" teams indicates a highly collaborative GTM and customer journey role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, or a related field is implied. A portfolio demonstrating exceptional visual competency can substitute for formal education.

Experience: 1 to 4 years of professional experience in graphic design, visual communication, or a closely related discipline. Alternatively, a robust portfolio showcasing outstanding visual quality, aesthetic sensibility, and attention to detail will be considered.

Required Skills:

• Proficient in designing according to visual communication principles, including information hierarchy, composition, contrast, legibility, and clarity.

• Demonstrated ability to apply and maintain a consistent brand identity across diverse formats.

• Skill in transforming complex information into clear, useful, and visually appealing materials.

• Proficiency with core design software: Figma, Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign), and Canva.

• Strong organizational skills, meticulous attention to detail, and the ability to manage multiple projects concurrently.

• Ability to receive and integrate feedback constructively to iterate and improve design work.

• Experience in designing for both digital and print media. Preferred Skills:

• Curiosity and aptitude for exploring new design tools and technologies, including AI-powered design applications.

• Basic to intermediate video editing skills.

• Familiarity with user experience (UX) principles as they relate to visual design and information clarity.

• Experience working within the healthcare or insurance industry, understanding its specific communication needs.

📝 Enhancement Note: The emphasis on a strong portfolio for candidates with less than 4 years of experience is critical. The "Analyst" title, combined with the emphasis on information hierarchy and clarity, suggests that candidates should be prepared to discuss their analytical approach to design problems and how they ensure information is digestible and actionable for the target audience (adults aged 50-84).

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects that clearly demonstrate visual criteria, quality of execution, and meticulous attention to detail.

• Showcase a variety of design outputs, including infographics, presentations, digital assets, and print materials.

• Include case studies or descriptions that highlight the design process, problem-solving approach, and the impact of the visual solutions.

• Demonstrate consistent application of brand identity and visual hierarchy across different projects.

• Highlight the ability to translate complex information into clear and accessible visual narratives. Process Documentation:

• Examples of how you have managed design workflows, from brief to final delivery, ensuring efficiency and quality.

• Showcase how you have incorporated feedback and iterated on designs to achieve optimal results.

• Illustrate your approach to maintaining brand consistency and managing design assets across projects.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not only display aesthetic talent but also the ability to apply design strategically to solve communication problems, particularly for a demographic that may require more accessible and clear information. Demonstrating a process for handling feedback and iteration is key.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Visual Designer with 1-4 years of experience in Mexico City, a competitive annual salary range is estimated between MXN 240,000 - MXN 400,000. This is dependent on the candidate's experience, portfolio strength, and specific skill set. The additional monthly allowance of MXN 700 pesos should be factored in.

Benefits:

• Professional Development: Access to tools and benefits for professional growth, including courses, workshops, and books.

• Comprehensive Health & Wellness: Unlimited private medical assistance via video call (general practitioner, nutritionist, psychologist) for the employee and up to 3 family members.

• Physical Wellness: Access to physical care tools through "Total Pass".

• Additional Vacation: 9 additional vacation days per year beyond statutory requirements.

• Major Medical Expenses Insurance: Coverage for significant medical costs.

• Work Equipment: Provision of necessary equipment to perform job duties.

• Monthly Stipend: Additional monthly allowance of MXN 700 pesos.

• Ergonomics Allowance: A one-time allowance of MXN 2,500 pesos for workspace setup post-probationary period.

Working Hours: Full-time employment, typically around 40 hours per week, with potential flexibility depending on project needs and team collaboration.

📝 Enhancement Note: The salary estimate is based on research for similar roles in Mexico City, considering the experience level and the additional benefits provided by Koltin, which are quite generous and contribute significantly to the total compensation package. The "Analyst" title might suggest a slightly higher end of the range for candidates demonstrating strong analytical design capabilities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Health Insurance for Seniors. Koltin is a pioneering company in Mexico focused on providing health memberships for adults aged 50-84, emphasizing preventive care, major medical expense coverage, and wellness programs. This industry requires a high degree of trust, empathy, and clarity in all communications.

Company Size: Koltin is a rapidly growing company. While the exact number isn't specified, its rapid expansion suggests a dynamic, startup-like environment with opportunities for impact.

Founded: Koltin is the first company in Mexico to offer this specific type of protection for older adults, indicating an innovative and potentially disruptive market position.

Team Structure:

• The Visual Designer will likely be part of a broader Marketing or Brand team, or potentially integrated within the Experience team that focuses on customer interaction and service delivery.

• Collaboration will be key, with regular interaction with the Marketing team for communication materials and the Experience team for service-related design.

• The reporting structure will likely be to a Design Lead, Creative Director, or Marketing Manager. Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on clarity, utility, and user understanding suggests that design decisions are informed by user needs and feedback.

• Iterative Improvement: The company values feedback and continuous improvement, indicating a culture where designs are refined based on input and performance.

• Human-Centric Approach: Koltin's mission to transform health experiences for "Grandes Personas" underscores a commitment to designing with empathy and a focus on human needs.

Company Website: https://koltin.com

📝 Enhancement Note: The company's mission to serve older adults is a crucial differentiator. Visuals must be accessible, trustworthy, and sensitive to this demographic. The "Analyst" title might imply a need to deeply understand the target audience's cognitive and visual processing to create the most effective designs.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level Visual Designer. The "Analyst" designation suggests an expectation for a thoughtful, analytical approach to design tasks, beyond mere execution. It implies a role where understanding the "why" behind design decisions is as important as the "how."

Reporting Structure: The Visual Designer will likely report to a Design Manager, Creative Lead, or Head of Marketing/Experience. This structure offers opportunities for mentorship and guidance.

Operations Impact: The Visual Designer's work directly impacts customer perception, trust, and understanding of Koltin's services. High-quality, clear visuals are essential for communicating complex health information, building brand credibility, and enhancing the overall user experience, which are critical for customer acquisition and retention in the health-tech sector.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas like information design, motion graphics, or UI/UX principles as they apply to content.

• Brand System Development: Contribute to the evolution and management of Koltin's visual identity system and design templates.

• Cross-Functional Exposure: Gain experience working closely with marketing campaigns, customer experience initiatives, and product development.

• Leadership Potential: With proven performance and expanded responsibilities, opportunities for senior designer or design lead roles could emerge within a growing company.

📝 Enhancement Note: The "Analyst" aspect of the title suggests an emphasis on understanding the impact of design. Candidates should be prepared to discuss how their designs achieve specific objectives, such as increased comprehension, higher engagement, or improved brand perception. This aligns with a GTM focus on measurable outcomes.

🌐 Work Environment

Office Type: The job is listed as Hybrid with "Remote OK" within Mexico. This suggests the primary work arrangement is remote, with potential for occasional in-office collaboration in CDMX, likely at a co-working space or a small office if Koltin has one there.

Office Location(s): The primary office location is CDMX, Mexico. The remote flexibility indicates that candidates across Mexico can apply, provided they can align with potential in-person meetings or adhere to specific time zone requirements.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with Experience and Marketing teams, suggesting a culture that values teamwork and shared creative input.

• Tooling: Access to necessary design software (Figma, Adobe Creative Suite, Canva) and potentially AI design tools will be provided or expected. The company also provides necessary equipment.

• Team Interaction: Regular virtual meetings, design reviews, and project discussions will be common, fostering a connected remote/hybrid work environment.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected, with flexibility to manage workload and meet project deadlines. The remote nature allows for potential adjustments to daily schedules, provided work is completed efficiently and collaborations are maintained.

📝 Enhancement Note: The "Hybrid (Remote OK within Mexico)" status is a significant draw for talent outside of CDMX. Candidates should clarify expectations regarding any mandatory in-office days or team syncs if they are applying from a different city. The ergonomic allowance further supports a well-equipped remote setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on portfolios and relevant experience.

• Skills Assessment/Portfolio Review: Candidates will likely present their portfolio, discussing their design process, problem-solving approach, and how their work aligns with Koltin's mission and brand. Expect questions about information hierarchy, brand application, and translating complex ideas.

• Team/Culture Fit Interview: Meetings with potential team members (e.g., from Experience or Marketing) to assess collaboration style and cultural alignment.

• Final Interview: Likely with a hiring manager or senior leader to discuss the role's strategic impact and career progression.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (information design, brand consistency, accessibility for older adults).

• Tell a Story: For each project, explain the brief, your design process, the challenges you faced, your solutions, and the outcomes. Quantify impact where possible (e.g., "improved clarity of X by Y%").

• Highlight Brand Application: Show how you adapted or maintained brand identity.

• Demonstrate "Analyst" Mindset: Discuss how you approached understanding the target audience (adults 50-84) and translated complex information into digestible visuals.

• Technical Proficiency: Be ready to discuss your proficiency with Figma, Adobe Creative Suite, Canva, and any AI tools used.

Challenge Preparation:

• Be prepared for a potential design challenge, possibly involving translating a piece of complex health information into an infographic or presentation slide.

• Focus on clarity, accessibility, and brand consistency in any challenge.

• Practice articulating your design decisions concisely and persuasively.

📝 Enhancement Note: The "Analyst" designation is key here. Interviewers will likely probe into why certain design choices were made, how they address specific user needs (especially for the older demographic), and how they contribute to business objectives like clarity and trust.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Expect to use it for UI elements, layouts, and potentially interactive prototypes.

• Adobe Creative Suite: Proficiency in Photoshop (image editing), Illustrator (vector graphics), and InDesign (layout and print design) is crucial for producing a wide range of assets.

• Canva: Useful for rapid creation of social media graphics, presentations, and other materials, especially when collaborating with non-designers.

Analytics & Reporting:

• While not a primary focus for this role, understanding how design impacts user engagement metrics (e.g., click-through rates on digital materials, comprehension rates of educational content) would be beneficial. Familiarity with basic analytics tools used by Marketing or Experience teams might be useful. CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but understanding how design assets are deployed through marketing automation platforms or customer communication systems could be an advantage.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, Canva, and AI tools is critical. Candidates must be comfortable and proficient with these platforms. The "AI tools" part is particularly interesting; candidates should be prepared to discuss any experience or interest in leveraging AI for design ideation, asset generation, or workflow optimization.

👥 Team Culture & Values

Operations Values:

• Human-Centricity: A core value driven by the mission to serve "Grandes Personas." Designs should be empathetic, accessible, and respectful.

• Clarity & Utility: Emphasis on making complex information easy to understand and actionable, reflecting a commitment to facilitating health literacy.

• Detail-Oriented Excellence: A strong focus on quality, consistency, and precision in all visual outputs, ensuring a professional and trustworthy brand image.

• Innovation & Adaptability: Willingness to explore new tools (like AI) and evolve design systems, reflecting a dynamic and forward-thinking approach.

• Collaboration: A culture that encourages teamwork and open communication across departments to achieve shared goals.

Collaboration Style:

• Cross-Functional Integration: The role demands close partnership with Experience and Marketing teams, requiring strong communication and the ability to translate design concepts into actionable assets for these departments.

• Feedback-Driven: An environment where constructive feedback is welcomed and used to iterate and improve designs, fostering continuous learning.

• Proactive Support: The designer is expected to proactively support the needs of other teams, ensuring timely delivery of high-quality visual content.

📝 Enhancement Note: Koltin's mission to serve older adults is central to its culture and values. The Visual Designer must embody empathy and a commitment to clear, accessible communication. The "Analyst" aspect implies a value placed on reasoned, objective design decisions that serve user needs and brand objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for a Specific Demographic: Adapting visual styles and information complexity for adults aged 50-84, who may have different visual preferences and cognitive processing needs than younger demographics.

• Balancing Brand Consistency with Diverse Needs: Ensuring a unified brand identity while creating tailored visuals for various communication channels and user segments.

• Integrating AI Tools Effectively: Learning and applying new AI design technologies to enhance efficiency and creativity without compromising quality or brand integrity.

• Managing Multiple Stakeholder Demands: Effectively prioritizing and delivering design assets for both the Experience and Marketing teams, which may have competing or urgent requests.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities to deepen expertise in areas like accessible design, information architecture for visuals, or advanced motion graphics.

• Industry Exposure: Gaining insights into the healthcare and insurance sectors, understanding their unique communication challenges and regulatory environments.

• Mentorship: Learning from experienced designers and marketing professionals within Koltin.

• Tool Proficiency: Mastering advanced features of Figma, Adobe Creative Suite, and emerging AI design tools.

📝 Enhancement Note: The primary challenge is to design effectively for a specific, potentially less digitally native, demographic while leveraging modern tools. Success in this role will involve not just creative talent but also strategic thinking about audience, accessibility, and communication goals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex information into a visual format. What was your process, and what was the outcome?" (Focus on information hierarchy, clarity, and impact).

• "How do you ensure brand consistency across different design projects and platforms?" (Discuss brand guidelines, asset management, and your role in maintaining visual identity).

• "Imagine you need to design an infographic explaining Koltin's health membership benefits to someone aged 70. What key considerations would you take into account, and what would be your initial design approach?" (Test for audience empathy, accessibility, and strategic thinking). Company & Culture Questions:

• "Why are you interested in working for Koltin, specifically serving older adults?" (Connect your values and career goals to the company's mission).

• "How do you approach receiving and incorporating feedback on your designs?" (Highlight your iterative process and collaborative spirit).

• "How do you see design contributing to building trust and credibility for a healthcare company?" (Emphasize the role of visuals in perception and communication). Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating specific skills (e.g., information design, brand application).

• Narrative: For each project, tell a compelling story about the problem, your solution, and the results.

• Visuals: Ensure your presentation slides are well-designed, clean, and professional, reflecting your skills.

• Audience Focus: Tailor your discussion to Koltin's needs, highlighting how your past work demonstrates your ability to meet their specific requirements, especially regarding clarity and accessibility for their target demographic.

📝 Enhancement Note: Be prepared to discuss your thought process behind design choices, not just showcase the final output. The "Analyst" part of the title means demonstrating a strategic, data-informed (or user-informed) approach to design.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application, including your resume and a link to your online portfolio, through the provided application portal.

• Portfolio Customization: Ensure your portfolio prominently features examples of infographic design, clear information presentation, and strong brand identity application. Tailor your selection to highlight projects that demonstrate your ability to design for clarity and accessibility.

• Resume Optimization: Clearly articulate your experience with Figma, Adobe Creative Suite, Canva, and any AI design tools. Quantify achievements where possible, focusing on how your designs improved clarity, user experience, or brand perception.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving skills, and how your work aligns with Koltin's mission and target audience. Prepare to discuss your approach to designing for older adults.

• Company Research: Familiarize yourself with Koltin's services, mission, and target demographic. Understand their brand voice and visual identity to demonstrate your alignment during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.