Visual Design Manager (Bangkok-based, relocation provided)

📍 Job Overview

Job Title: Visual Design Manager

Company: Agoda

Location: Bangkok, Thailand

Job Type: Full-Time

Category: Creative & Design Operations / Marketing Operations

Date Posted: August 14, 2026

Experience Level: Mid-Senior Level (8+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the creation and execution of high-impact visual design assets for Agoda's partner-facing marketing and internal communications.

• Drive creative concept development and visual solutions, ensuring brand consistency and design excellence across all touchpoints.

• Manage design and branding projects end-to-end, coordinating creative contributors, stakeholders, and external vendors.

• Leverage emerging AI technologies and generative AI tools to accelerate content creation, improve efficiency, and scale visual output.

• Collaborate closely with cross-functional teams to translate business objectives into compelling visual narratives.

📝 Enhancement Note: While the job title is "Visual Design Manager," the description clarifies it's a senior individual contributor role focused on creative and project leadership rather than direct team management. The role requires a blend of strong design craft, strategic thinking, and hands-on application of AI technologies, positioning it within a specialized creative operations function that supports broader marketing and GTM efforts.

📈 Primary Responsibilities

• Design and oversee the production of a wide range of creative assets, including partner-facing marketing campaigns, social media content, PR materials, sales enablement collateral, reports, trade show graphics, event branding, and digital experiences.

• Develop innovative creative concepts and visual strategies that effectively communicate business objectives while strictly adhering to brand guidelines and maintaining a high standard of design quality.

• Lead design projects from initial brief and concepting through to final delivery, defining project scope, establishing realistic timelines, setting key milestones, and managing production requirements.

• Proactively engage with internal stakeholders, external creative contributors, and vendors throughout the project lifecycle, identifying dependencies, resolving challenges, and ensuring projects stay on track and within scope.

• Take full ownership of project quality and timely delivery, ensuring all creative, production, and business requirements are met for projects of varying scale and complexity.

• Pitch and present creative ideas, design concepts, and visual solutions effectively to management and key stakeholders, articulating the strategic rationale behind design decisions.

• Utilize generative AI tools as an integral part of the creative workflow to accelerate concept development, streamline asset creation, facilitate content adaptation, and enhance overall production efficiency.

• Explore and evaluate emerging AI technologies and creative tools, identifying opportunities to enhance creative quality, personalize content, improve efficiency, and scale visual output across different platforms and markets.

• Maintain a deep understanding of current design trends, digital platform developments, AI advancements, and evolving creative technologies to ensure Agoda's visual output remains cutting-edge and effective.

• Ensure a consistently high standard of craft and brand consistency across all delivered visual assets, even in a fast-paced work environment.

• Understand and apply technical constraints across various digital platforms and channels to ensure designs are optimized for their intended medium.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on project management within a creative context, requiring the candidate to not only design but also to lead, coordinate, and ensure successful execution. The integration of AI into the workflow is a critical component, suggesting a forward-thinking approach to creative operations and content scaling.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles is expected, typically gained through formal education in Graphic Design, Visual Arts, or a related field, or equivalent professional experience.

Experience: Minimum of 8 years of progressive experience in Visual Design or Graphic Design roles, with a demonstrated track record of project leadership and management.

Required Skills:

• Minimum 8 years of experience as a Visual/Graphic Designer.

• Proven experience in a creative leadership or project management capacity within design.

• Strong portfolio showcasing excellence in digital marketing assets, event materials, presentations, visual systems, and commercially deployed AI-assisted creative work.

• Mastery of core design fundamentals: layout, composition, typography, color theory, visual hierarchy, and brand application.

• Demonstrated ability to translate creative briefs and business objectives into compelling visual solutions.

• Advanced proficiency in industry-standard design software: Adobe Photoshop, Adobe Illustrator, Figma, and related creative tools.

• Proven experience creating AI-generated imagery and visual assets for commercial marketing applications using platforms such as Runway, Veo, Imagen, Seedance, GPT Image, or similar AI creative tools.

• Experience integrating AI into concept development, asset generation, adaptation, and production workflows.

• Proven experience leading creative and design projects end-to-end (brief to delivery).

• Ability to establish project scope, timelines, milestones, production requirements, and priorities while managing multiple projects.

• Experience coordinating cross-functional stakeholders, creative contributors, and external vendors.

• Strong ownership, problem-solving skills, and the ability to drive projects forward with limited oversight.

• Excellent communication, presentation, and collaboration skills.

• Strong understanding of technical constraints across digital platforms and channels. Preferred Skills:

• Previous experience working in B2B branding or marketing.

• Proficiency in creating motion graphics and videos using Adobe After Effects and/or Premiere Pro.

• Understanding of print production requirements and constraints.

• Experience with UX/UI, web design, responsive design principles, and digital user experiences.

• Motion design, animation, or multimedia content creation skills.

📝 Enhancement Note: The experience requirement clearly indicates a senior-level role. The emphasis on AI-assisted creative work and specific AI tool examples (Runway, Veo, Imagen, etc.) is a crucial differentiator, highlighting Agoda's commitment to leveraging new technologies in their creative operations. The portfolio requirements are comprehensive, demanding evidence of both traditional design excellence and innovative AI application.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for all applications and must be submitted as a link.

• The portfolio must demonstrate excellence across a range of design outputs, including digital marketing assets, event materials, presentations, and visual systems.

• Crucially, the portfolio must showcase commercially deployed AI-assisted creative work, providing tangible examples of how AI was integrated into the creative process and the resulting impact.

• Include case studies or examples that illustrate your ability to translate creative briefs and business objectives into effective visual solutions.

• Showcase your project leadership capabilities by highlighting projects managed end-to-end, detailing your role in planning, execution, and delivery. Process Documentation:

• While not explicitly stated as a documentation requirement for submission, candidates are expected to articulate their process for managing design projects from brief to delivery, including scope definition, timeline management, and resource coordination.

• Be prepared to discuss your workflow for integrating AI tools into the creative process, including concept development, asset generation, adaptation, and production.

• Demonstrate an understanding of how to ensure brand consistency and high standards of craft throughout a project's lifecycle, especially when working with multiple contributors or AI tools.

• The ability to explain your approach to stakeholder management and cross-functional collaboration in the context of design projects will be evaluated.

📝 Enhancement Note: The explicit requirement for a portfolio, especially one demonstrating AI-assisted creative work, is a critical aspect of the application process. Candidates should curate their portfolios to highlight these specific skills and experiences, including case studies that detail their process and impact.

💵 Compensation & Benefits

Salary Range:

Based on Agoda's global presence, the experience level (8+ years), and the relocation package for Bangkok, Thailand, a competitive salary range for a Visual Design Manager with this profile would typically fall between THB 1,500,000 - THB 2,500,000 annually (approximately USD 40,000 - USD 67,000). This estimate is based on industry benchmarks for senior design roles in major Southeast Asian cities, considering the specialized skills in AI and project leadership.

Benefits:

• Competitive salary and benefits package.

• Relocation assistance provided for candidates moving to Bangkok.

• Opportunity to shape the visual identity of a leading B2B brand.

• A collaborative and creative work environment.

• Opportunities for professional growth and development. Working Hours:

• Standard full-time work hours are expected, likely around 40 hours per week, with flexibility to accommodate project deadlines and global team coordination.

📝 Enhancement Note: Salary is not explicitly stated, so this estimate is based on market research for senior design roles in Bangkok, Thailand, factoring in relocation assistance and the specific skillset required. The benefits highlight key attractions for international candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Agoda operates within the Online Travel Agency (OTA) and technology sector, connecting travelers with a vast inventory of hotels, flights, and experiences worldwide. As a subsidiary of Booking Holdings, it benefits from a global network and significant market presence.

Company Size: Agoda is a large organization, part of Booking Holdings. It employs over 7,000 people globally, with a diverse team representing over 90 nationalities. This scale suggests robust internal processes and a dynamic, international work environment.

Founded: Agoda was founded in 2005, indicating a mature company with established operations and a history of innovation in the travel tech space.

Team Structure:

• The role is a senior individual contributor within a creative or marketing team. While it doesn't involve direct reports, it requires significant leadership in project execution and coordination.

• The team likely comprises other creative professionals, marketing specialists, and potentially operations or project managers, all contributing to Agoda's brand and marketing efforts.

• Cross-functional collaboration is a key aspect, with the Visual Design Manager expected to work closely with internal stakeholders from various departments (e.g., marketing, partnerships, product) and external partners. Methodology:

• Agoda emphasizes data and technology as core to its culture, driving curiosity and innovation. This implies that creative decisions are often informed by data analytics and performance metrics.

• The role's focus on AI-driven innovation suggests a forward-thinking approach to creative production and scaling.

• Project management methodologies are likely employed to ensure efficient and timely delivery of creative assets across a global organization.

Company Website: https://www.agoda.com/

📝 Enhancement Note: Agoda's position as a global travel tech leader implies a fast-paced, data-driven, and innovative environment. The emphasis on diversity and inclusion is also a significant cultural aspect. The role's integration into this ecosystem suggests a need for adaptability and strong communication skills across diverse teams.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor, often referred to as a "Principal" or "Lead" designer in similar organizations. It requires a high degree of autonomy, strategic input, and the ability to guide projects and creative output without direct managerial authority. It represents a peak individual contributor path for experienced designers.

Reporting Structure: The Visual Design Manager will likely report to a Creative Director, Head of Marketing, or a senior marketing operations lead. They will coordinate with various stakeholders across different departments, requiring strong influencing and communication skills.

Operations Impact: The Visual Design Manager's work directly impacts Agoda's brand perception, partner engagement, and sales enablement efforts. High-quality, consistent visual communication is crucial for building trust with partners and effectively conveying Agoda's value proposition. The strategic use of AI can significantly influence the efficiency and scalability of marketing operations.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven creative workflows, motion graphics, or specific B2B marketing design strategies.

• Leadership: Transition into a formal management role (e.g., Design Team Lead, Creative Manager) if desired, or continue to grow as a principal individual contributor with increased project scope and strategic influence.

• Cross-functional Exposure: Gain deeper insights into different areas of Agoda's business by collaborating on projects for various departments, potentially leading to opportunities in product design or brand strategy.

• Industry Influence: Contribute to shaping Agoda's visual identity and creative standards, potentially influencing industry best practices in travel tech marketing design.

📝 Enhancement Note: This role offers a path for experienced designers to contribute at a high strategic and execution level within a major tech company, with opportunities for both specialized growth and potential leadership transitions.

🌐 Work Environment

Office Type: The role is based in Agoda's Bangkok office, indicating an on-site work arrangement. This suggests a dynamic office environment typical of a large tech company, fostering collaboration and team interaction.

Office Location(s): Bangkok, Thailand. Agoda's presence in a major international hub like Bangkok offers a vibrant city life and a strategic location for regional operations.

Workspace Context:

• The office environment is expected to be collaborative, designed to facilitate interaction between creative professionals, marketing teams, and other stakeholders.

• Access to necessary design tools and technology, including high-performance workstations and software, will be provided.

• Opportunities for face-to-face brainstorming, design reviews, and cross-functional alignment meetings will be integral to the role. Work Schedule:

• A standard full-time schedule (approximately 40 hours per week) is anticipated.

• While core hours will likely exist, flexibility may be offered to accommodate project deadlines, global time zone coordination, and personal work preferences, aligning with Agoda's data-driven and innovative culture.

📝 Enhancement Note: The on-site requirement in Bangkok, coupled with relocation support, is a key aspect for candidates considering this role. The emphasis on a collaborative office environment is typical for creative teams in tech companies.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your CV and a mandatory portfolio link via the Agoda careers portal.

• Initial Screening: Recruiters will review applications and portfolios to assess alignment with the core requirements, particularly the experience level, design skills, and AI proficiency.

• Hiring Manager Interview: A discussion focused on your experience, project leadership, creative approach, and understanding of brand strategy. Be prepared to walk through specific projects from your portfolio.

• Creative/Technical Assessment: This may involve a design challenge or a deeper dive into your technical skills with design software and AI tools. You might be asked to critique existing designs or propose solutions for a given brief.

• Stakeholder/Team Interview: An opportunity to meet with potential collaborators or senior team members to assess cultural fit, communication style, and ability to work within a team and manage stakeholders.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Showcase AI Integration: Clearly highlight projects where you utilized generative AI tools. Detail your process, the tools used, and the impact on the final output and efficiency.

• End-to-End Project Examples: Present case studies that demonstrate your ability to manage projects from brief to delivery, outlining your role in planning, execution, stakeholder management, and problem-solving.

• B2B Focus: If you have B2B marketing design experience, ensure these examples are prominent, as it's a preferred skill.

• Brand Consistency: Demonstrate your understanding and application of brand guidelines across diverse assets and platforms.

• Problem/Solution Framing: For each project, clearly articulate the problem, your approach, the solution, and the measurable results or impact.

• Visual Storytelling: Your portfolio should not just be a collection of images but a narrative that tells the story of your design journey and capabilities.

Challenge Preparation:

• AI Prompting & Iteration: Be ready to discuss your approach to prompting AI tools for specific creative outcomes and your methods for iterating and refining AI-generated content.

• Brand Adaptation: Prepare to discuss how you would adapt a brand's visual identity for different channels and target audiences, especially in a B2B context.

• Project Scoping & Prioritization: Practice articulating how you would scope a new design project, establish timelines, and prioritize tasks when managing multiple concurrent projects.

• Stakeholder Management Scenarios: Think about how you would handle conflicting feedback from stakeholders or manage difficult project constraints.

📝 Enhancement Note: The interview process emphasizes practical application, portfolio demonstration, and the ability to articulate process, especially concerning AI integration and project leadership. Candidates must be ready to showcase their work and thought process in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Industry-Standard Design Software:

  • Adobe Photoshop: Essential for image editing, manipulation, and digital asset creation.
  • Adobe Illustrator: Crucial for vector graphics, logos, and scalable illustrations.
  • Figma: A key tool for UI/UX design, prototyping, and collaborative design workflows.

• AI Creative Tools:

  • Runway, Veo, Imagen, Seedance, GPT Image, or similar platforms: Demonstrated experience and proficiency in using these tools for generating imagery and visual assets.

• Video/Motion Graphics (Preferred):

  • Adobe After Effects: For creating motion graphics, animations, and visual effects.

  • Adobe Premiere Pro: For video editing and post-production. Analytics & Reporting: While not explicitly listed as a requirement for this role, a strong understanding of how design impacts performance metrics (e.g., conversion rates, engagement) is beneficial. The ability to interpret data to inform design decisions is a plus.

CRM & Automation: Not directly relevant to this design role, but understanding how design assets are deployed through marketing automation platforms or CRM systems can be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is a baseline requirement. The critical differentiator for this role is demonstrated experience with AI creative tools, highlighting Agoda's commitment to leveraging these technologies in their creative operations.

👥 Team Culture & Values

Operations Values:

• Curiosity & Innovation: Agoda fosters a culture of curiosity and drives innovation through data and technology. This means a willingness to explore new tools and approaches, particularly in AI.

• Collaboration: Working effectively across diverse teams and cultures is paramount. The ability to communicate clearly and build relationships is key.

• Ownership & Accountability: Taking responsibility for projects and driving them to completion with high standards is highly valued.

• Data-Driven Decisions: While this is a creative role, an understanding of how design impacts business metrics and a willingness to use data to inform creative strategy are important.

• Excellence: A commitment to delivering high-quality work, maintaining brand consistency, and striving for continuous improvement.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing, partnerships, product, and potentially sales teams, requiring strong communication and ability to translate between creative and business needs.

• Feedback Culture: A culture that embraces constructive feedback for continuous improvement of creative output and processes.

• Knowledge Sharing: An environment where sharing insights, best practices, and learnings, especially regarding new technologies like AI, is encouraged.

📝 Enhancement Note: The company culture emphasizes a blend of innovation, data-driven approaches, and strong collaboration, which are essential for success in this role, especially given the integration of AI into creative workflows.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI tools without compromising brand integrity or unique creative vision. This involves understanding AI's strengths and limitations and knowing when and how to apply it.

• Scaling Creative Output: Meeting the demand for a high volume of diverse creative assets across multiple channels and markets while maintaining quality and brand consistency.

• Managing Stakeholder Expectations: Aligning diverse stakeholder needs and feedback with creative strategy and project objectives.

• Pace of Technological Change: Staying ahead of rapid advancements in AI and creative technologies and adapting workflows accordingly.

• Global Brand Consistency: Ensuring visual assets are effective and culturally relevant across different markets while maintaining a unified brand identity.

Learning & Development Opportunities:

• AI Specialization: Opportunities to become an expert in AI-driven creative workflows, potentially leading to internal workshops or thought leadership.

• Advanced Design Skills: Further development in areas like motion graphics, animation, or UX/UI design.

• Strategic Brand Development: Gaining deeper experience in shaping and evolving a global brand's visual identity.

• Project Leadership: Enhancing project management and stakeholder management skills in a complex, international environment.

• Industry Exposure: Exposure to the fast-paced travel tech industry and Agoda's innovative approach to marketing and technology.

📝 Enhancement Note: The role presents opportunities to tackle cutting-edge challenges in AI-assisted creative production and brand scaling, with significant potential for professional development in a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex design project you led from brief to completion. What were the key challenges, how did you overcome them, and what was the outcome?" (Focus on project leadership, problem-solving, and delivery.)

• "How do you approach integrating AI tools into a creative workflow? Can you share an example of a project where you used AI and what impact it had on efficiency or creativity?" (Prepare specific examples and discuss your methodology.)

• "How do you ensure brand consistency across a wide range of marketing materials and channels, especially when working with multiple contributors or AI-generated assets?" (Demonstrate understanding of brand governance and quality control.)

• "Describe a time you had to present a creative concept to stakeholders with differing opinions. How did you gain buy-in and manage feedback?" (Focus on communication, influence, and stakeholder management.)

• "How do you stay current with design trends and emerging technologies like AI? What are your go-to resources for inspiration and learning?" (Showcase continuous learning and industry awareness.) Company & Culture Questions:

• "What interests you about Agoda and the travel industry, particularly from a visual design perspective?" (Research Agoda's brand and market position.)

• "How do you envision contributing to Agoda's visual identity and brand development?" (Connect your skills to Agoda's goals.)

• "Describe your ideal collaborative work environment. How do you approach working with cross-functional teams?" (Align with Agoda's collaborative culture.)

• "How do you approach problem-solving when faced with unexpected roadblocks in a project?" (Highlight your proactive and resilient approach.) Portfolio Presentation Strategy:

• Narrative Structure: For each key project, structure your presentation around the problem, your strategy/approach (including AI usage), the solution, and the results/impact.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates, time saved through AI).

• Highlight AI Process: Clearly explain how you used AI – was it for ideation, asset generation, adaptation, personalization? Detail the specific tools and your rationale.

• Visual Clarity: Ensure your presentation is visually appealing and aligns with good design principles.

• Conciseness: Be prepared to present your strongest pieces efficiently, focusing on relevance to the role's requirements.

📝 Enhancement Note: The interview questions will likely probe your practical application of design principles, AI integration, project leadership, and ability to collaborate within a global, fast-paced tech company.

📌 Application Steps

To apply for this Visual Design Manager position:

• Submit your application through the provided Agoda careers link.

• Portfolio Customization: Curate your portfolio to prominently feature examples of AI-assisted creative work, B2B marketing design, and end-to-end project leadership. Ensure it's easily accessible via a link.

• Resume Optimization: Tailor your resume to highlight the 8+ years of experience, specific design software proficiency, AI tool usage, and project management accomplishments, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, AI integration strategies, and project management approach. Prepare specific case studies from your portfolio for discussion.

• Company Research: Familiarize yourself with Agoda's brand, its position in the travel industry, and its emphasis on data and technology. Understand their existing visual communication.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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