Visual Content Designer

📍 Job Overview

Job Title: Visual Content Designer

Company: OnePlan Solutions

Location: Toronto, Ontario, Canada

Job Type: Permanent - Full Time

Category: Marketing / Creative Operations

Date Posted: August 26, 2026

Experience Level: Mid-Level (3-7 years)

Remote Status: Fully Remote (Canada)

🚀 Role Summary

• Drive the creation of impactful visual content for diverse marketing initiatives, including organic social media, paid advertising, website assets, and sales collateral.

• Translate complex ideas and data into compelling visual narratives that resonate with B2B SaaS audiences.

• Uphold and advance OnePlan's established visual identity and brand guidelines across all communication channels.

• Collaborate closely with cross-functional marketing and sales teams to ensure timely and high-quality delivery of creative assets.

• Implement data-driven design strategies through A/B testing of creative elements to optimize campaign performance and user engagement.

📝 Enhancement Note: While the job title is "Visual Content Designer," the description strongly emphasizes a marketing and strategic component, suggesting a role that blends creative execution with a deep understanding of marketing objectives and audience engagement. This is not purely an execution role but one that requires proactive contribution to creative strategy. The emphasis on A/B testing and translating complex ideas into compelling visuals points towards a need for a designer with a strong marketing acumen, aligning with the broader GTM (Go-To-Market) operations.

📈 Primary Responsibilities

• Design and produce a wide array of visual content, including infographics, data visualizations, illustrations, product mockups, and motion graphics for organic social, paid ads, websites, landing pages, product launches, webinars, trade shows, customer stories, email campaigns, and sales collateral.

• Partner with the marketing department to conceptualize and transform intricate ideas and data points into clear, engaging visual stories that support campaign objectives.

• Ensure consistent application and evolution of OnePlan's visual identity, brand guidelines, and design principles across all marketing materials and digital platforms.

• Collaborate effectively with internal stakeholders, including marketing, sales, and product teams, to deliver creative assets that meet project scope, timelines, and quality standards, utilizing project management tools for coordination.

• Actively participate in brainstorming sessions, creative reviews, and campaign planning discussions, contributing innovative ideas and recommending creative direction to shape overall campaign strategies.

• Develop multiple creative concepts for each campaign, conduct structured A/B tests on various design elements (headlines, layouts, imagery, typography, CTAs), and leverage learnings to continuously improve future creative output.

• Proactively bring new ideas, recommend creative direction, and contribute to shaping campaigns, demonstrating a strategic and proactive approach beyond just executing assigned tasks.

📝 Enhancement Note: The responsibilities highlight a significant need for strategic thinking and proactive contribution, not just production. The mention of "producing multiple creative concepts per campaign" and "applying what you learn to future work" indicates a focus on iterative improvement and data-informed design, which is a key aspect of modern marketing operations and GTM strategy.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience demonstrating a strong foundation in design principles.

Experience: 3–7 years of dedicated visual design experience, with a strong preference for candidates with a background in a SaaS or B2B technology environment.

Required Skills:

• Proven proficiency in Figma and the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• A robust portfolio showcasing a strong ability to create marketing-focused designs that drive engagement and conversions.

• Excellent command of typography, layout principles, and visual hierarchy, with a deep understanding of color theory and fundamental design principles.

• Demonstrated ability to manage multiple design projects concurrently in a fast-paced, deadline-driven environment, with strong organizational and time management skills.

• A proactive and curious mindset, with the initiative to generate ideas and propose creative directions without constant supervision, thinking critically from both a design and marketing perspective. Preferred Skills:

• Specific experience within the B2B SaaS industry.

• Experience with motion graphics or animation design.

• Strong illustration skills.

• Familiarity with creating creative assets for LinkedIn and paid advertising platforms.

• Exposure to AI-powered creative tools and their application in design workflows.

• Understanding of branding strategy and experience in providing creative direction.

• Familiarity with Canva and Microsoft PowerPoint for asset creation and presentation.

📝 Enhancement Note: The required experience level (3-7 years) positions this role as mid-level, requiring a solid foundation and the ability to work independently. The emphasis on a "marketing-focused design" portfolio and a "designer and a marketer" mindset suggests that candidates with a blend of creative talent and strategic marketing understanding will be highly valued. This is crucial for roles that support GTM efforts, where design directly impacts lead generation and brand perception.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a history of creating successful marketing-focused visual content for B2B/SaaS companies.

• Case studies highlighting specific campaigns or projects where your visual design contributed directly to marketing objectives (e.g., lead generation, brand awareness, conversion rates).

• Examples of data visualizations and infographics that effectively simplify complex information for target audiences.

• Demonstrations of your ability to maintain brand consistency and evolve visual identity across various platforms.

• Evidence of your process for concept development, A/B testing, and iterative design improvements. Process Documentation:

• Showcase examples of your workflow for managing multiple design projects from brief to final delivery, including any project management tools used.

• Illustrate your approach to collaborating with marketing stakeholders, including feedback incorporation and revision processes.

• Provide examples of how you have applied A/B testing results to refine and optimize visual content for better performance.

• Demonstrate your understanding of brand guideline adherence and how you ensure consistency in your design output.

📝 Enhancement Note: For a visual design role supporting marketing and GTM, the portfolio is paramount. It needs to go beyond just showcasing aesthetics; it must demonstrate the impact of the design. This includes evidence of understanding marketing objectives, utilizing data (like A/B test results), and managing projects effectively within a team structure. This aligns with operations principles of measurable results and process efficiency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Visual Content Designer with 3-7 years of experience in the Canadian market, particularly in Toronto, the estimated annual salary range is CAD $70,000 - $95,000. This estimate considers the demand for skilled designers in the tech sector, the cost of living in Toronto, and the remote nature of the role.

Benefits:

• Comprehensive health, dental, and vision insurance coverage.

• Additional insurance options available.

• Employer RRSP matching program.

• Employer 401K matching program.

• Remote-first work environment, allowing flexibility and work-life balance.

• Opportunities for professional development and continuous learning.

• Participation in regular health and team challenges.

Working Hours: Typically, a standard 40-hour work week is expected, with flexibility to accommodate project deadlines and cross-time zone collaboration with international teams.

📝 Enhancement Note: The salary range is an estimation for a Visual Content Designer in Toronto, Canada, with 3-7 years of experience in the tech/SaaS sector. This is based on general market data for similar roles in major Canadian tech hubs and the specified experience level. The benefits listed are directly from the job description and are typical for full-time positions in North America. The working hours are inferred from the "Permanent - Full Time" employment type and general industry standards.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (Specifically, Strategic Portfolio Management, Financial Management, Resource Management, and Work Management solutions powered by AI).

Company Size: While not explicitly stated, OnePlan's recognition as Global Microsoft Partner of the Year for multiple consecutive years and its presence across USA, Canada, UK, and India suggests a medium to large-sized, established tech company with a significant market footprint.

Founded: OnePlan Solutions has a history of innovation, evidenced by its consistent recognition as a Global Microsoft Partner of the Year since 2019. This indicates a company with a strong track record and a deep integration with Microsoft's ecosystem.

Team Structure:

• The Visual Content Designer will be part of the Marketing department, working closely with marketing managers, campaign specialists, and potentially other creative team members.

• Collaboration is expected with internal stakeholders across various departments, including sales and product teams, reflecting a cross-functional operational approach.

• The remote-first nature means the team operates virtually, emphasizing strong communication and collaboration tools. Methodology:

• Data-Driven Design: The role emphasizes A/B testing and learning from campaign performance to inform future creative decisions, a core tenet of data-driven marketing operations.

• Agile Collaboration: The need to produce multiple concepts, participate in reviews, and manage projects in a fast-paced environment suggests an agile and iterative approach to creative development.

• Strategic Integration: The role is positioned to "help shape campaigns" and "bring ideas," indicating a strategic contribution to the overall marketing and GTM strategy, not just execution.

Company Website: https://oneplan.ai/

📝 Enhancement Note: OnePlan's focus on AI-enabled solutions and its strong partnership with Microsoft positions it as a forward-thinking technology company. The company culture is described as "high-trust, team-focused," with an emphasis on collaboration and innovation. This cultural context is important for operations roles, as it suggests an environment where teamwork and proactive contributions are valued. The consistent Microsoft Partner awards highlight a commitment to excellence and integration within a major tech ecosystem.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a mid-level position (3-7 years of experience). It offers a significant opportunity for a visual designer to grow beyond pure execution into a more strategic, marketing-oriented creative role. The focus on A/B testing and campaign shaping suggests a path towards creative leadership or specialized marketing design roles.

Reporting Structure: The Visual Content Designer reports to the Marketing department. They will likely work under a Marketing Manager or Creative Lead, with direct collaboration across marketing campaign managers, digital marketing specialists, and potentially sales enablement teams.

Operations Impact: The visual content created directly impacts OnePlan's Go-To-Market (GTM) strategy by enhancing brand perception, driving engagement across digital channels, supporting lead generation efforts through compelling collateral, and ultimately contributing to sales pipeline growth. Effective visual communication is critical for translating complex SaaS solutions into understandable and desirable offerings.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, data visualization, or B2B SaaS marketing creative.

• Creative Leadership: Progress to a Senior Visual Designer or Art Director role, potentially leading creative projects or a small team.

• Marketing Strategy: Develop a stronger understanding of marketing campaign strategy, performance metrics, and audience segmentation, potentially leading to roles in marketing operations or campaign management.

• Cross-functional Exposure: Gain experience working with product marketing, sales enablement, and demand generation teams, broadening understanding of the full GTM lifecycle.

📝 Enhancement Note: This role offers a clear trajectory for growth within a marketing and GTM framework. The emphasis on understanding marketing objectives and utilizing data for design optimization provides a solid foundation for career advancement into areas that directly impact revenue operations and overall business strategy.

🌐 Work Environment

Office Type: OnePlan is a "remote-first" company. This means the primary work environment is virtual, with no requirement for a physical office presence for the employee.

Office Location(s): While the role is remote, the company has team members across the USA, Canada, UK, and India. This implies a distributed global team structure. For this specific role, the requirement is for candidates located within Canada.

Workspace Context:

• Digital Collaboration: The environment relies heavily on digital communication and collaboration tools (e.g., Slack, Teams, project management software) to connect distributed team members.

• Technology Stack: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially AI-powered creative tools will be provided or expected.

• Team Interaction: While remote, the culture encourages interaction through regular team challenges and collaboration sessions, fostering a sense of community and shared purpose.

Work Schedule: The role is full-time, typically around 40 hours per week. While a consistent schedule is expected, the remote nature and global team presence may offer some flexibility in terms of working hours, especially for coordinating with teams in different time zones.

📝 Enhancement Note: The "remote-first" designation is key. It signifies a company culture and operational setup designed to support a distributed workforce, emphasizing asynchronous communication and digital collaboration. For operations professionals, this means a need for strong self-discipline, excellent virtual communication skills, and proficiency with remote work tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and fit.

• Portfolio Presentation: A dedicated session where you will present your portfolio, discussing your design process, key projects, and how your work has achieved marketing objectives. Be prepared to articulate your strategic thinking behind each piece.

• Skills Assessment/Creative Challenge: Potentially a design exercise or case study related to creating visual content for a specific marketing scenario, testing your creative problem-solving and design skills under pressure.

• Team/Hiring Manager Interviews: Discussions to evaluate your cultural fit, collaboration style, understanding of B2B SaaS marketing, and overall professional approach.

• Final Round: May involve a discussion with senior leadership or a broader team to confirm fit and alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that highlight B2B SaaS marketing design, data visualization, and brand consistency.

• Tell a Story: For each project, explain the brief, your role, the challenges, your design process, the tools used, and most importantly, the results or impact achieved (e.g., improved engagement, conversion rates, brand recall).

• Showcase Process: Include examples of your brainstorming, concept development, A/B testing iterations, and how you incorporated feedback.

• Highlight Marketing Acumen: Emphasize how your design decisions supported specific marketing goals and audience needs.

• Technical Proficiency: Be ready to discuss your proficiency with Figma and the Adobe Creative Suite, and any experience with motion graphics or AI tools.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt, identifying the target audience, marketing objective, and key message.

• Think Strategically: Consider how your design will serve the business goals. What key message needs to be conveyed? Who is the audience, and what will resonate with them?

• Demonstrate Process: Be ready to explain your thought process, even if you can't complete the entire design. Outline your approach, initial concepts, and how you would iterate.

• Time Management: Practice designing within a set timeframe, focusing on delivering a strong core concept rather than perfection.

📝 Enhancement Note: The interview process for a creative role in a GTM context will heavily scrutinize the portfolio for its strategic impact, not just aesthetic appeal. Candidates should prepare to "sell" their designs by linking them directly to business outcomes and demonstrating a marketer's mindset. The emphasis on A/B testing and data informs how candidates should frame their case studies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and asset creation. Proficiency is a must.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design, particularly for brochures, sales collateral, and multi-page documents.

• Canva: Familiarity is a plus for quick asset creation or team collaboration.

• Microsoft PowerPoint: Familiarity is a plus for presentations and some collateral development.

Analytics & Reporting:

• While not directly a designer's tool, understanding how to interpret data from analytics platforms (e.g., Google Analytics, social media analytics) will be beneficial for A/B testing and performance analysis. CRM & Automation:

• Project Management Tools: Used for coordinating deliverables and collaborating with internal teams (e.g., Asana, Trello, Jira - specific tools not mentioned but implied).

📝 Enhancement Note: The tech stack highlights a strong reliance on industry-standard design software. Proficiency in Figma and Adobe Creative Suite is non-negotiable. The inclusion of Canva and PowerPoint as "nice to have" suggests a pragmatic approach to tool usage where efficiency and broad accessibility are valued. Understanding how design impacts metrics tracked by analytics tools is also key.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working together across teams and departments to achieve common goals, especially within a remote setting.

• Innovation: Encouragement to bring new ideas, explore creative solutions, and contribute to the company's AI-enabled offerings.

• Customer Focus: A commitment to delivering solutions that drive meaningful results for clients, which translates to creating marketing content that resonates with and serves the customer.

• Excellence & Quality: Demonstrated by consistent recognition as a Microsoft Partner of the Year, indicating a high standard for product and marketing output.

• Efficiency & Agility: The fast-paced environment and need for quick iteration suggest a value placed on efficient processes and adaptability.

Collaboration Style:

• Proactive & Idea-Driven: Team members are encouraged to "bring ideas" and not just execute tickets, fostering a culture of active contribution.

• Data-Informed: Decisions, including design choices, are expected to be informed by data and performance metrics (e.g., A/B testing).

• Cross-Functional Integration: The designer will work closely with marketing, sales, and product, requiring strong communication and the ability to translate needs across different functions.

• Remote Communication: Reliance on digital platforms for communication, feedback, and project coordination.

📝 Enhancement Note: The company culture values proactive contribution, innovation, and data-driven decision-making. For a Visual Content Designer, this means being not just a pixel-pusher but a strategic partner who understands the business objectives and uses design to achieve them, aligning perfectly with GTM and revenue operations principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Marketing Objectives: Effectively translating complex B2B SaaS concepts into visually appealing content that also drives specific marketing outcomes (leads, engagement).

• Remote Collaboration Dynamics: Maintaining seamless communication and creative synergy with a globally distributed team.

• Pace of a SaaS Environment: Adapting to rapid product updates, market shifts, and campaign demands in a fast-paced technology sector.

• Data Interpretation for Design: Effectively using A/B testing results and analytics to inform design decisions and demonstrate ROI.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in motion graphics, illustration, or AI-driven design tools.

• Marketing Strategy Exposure: Gaining a comprehensive understanding of B2B SaaS marketing campaigns, demand generation, and GTM strategies.

• Cross-Functional Knowledge: Learning about product management, sales enablement, and customer success functions within a tech company.

• Industry Trends: Staying abreast of the latest trends in visual design, marketing technology, and AI applications in creative fields.

📝 Enhancement Note: The challenges presented are typical for a creative role in a dynamic tech company supporting GTM efforts. The growth opportunities are framed around expanding both creative and strategic marketing skills, which are valuable for career progression in operations-focused roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept into a simple, compelling visual. What was your process, and what was the outcome?" (Focus on your ability to simplify and communicate impact).

• "How do you approach A/B testing for visual content? Walk us through an example of a test you ran and what you learned." (Demonstrate data-driven design and iterative improvement).

• "How do you ensure your designs align with broader marketing campaign goals and brand guidelines?" (Showcase strategic alignment and brand stewardship). Company & Culture Questions:

• "What do you know about OnePlan Solutions and our AI-enabled portfolio management software?" (Research the company, its products, and its market position).

• "How do you see your role contributing to OnePlan's Go-To-Market strategy?" (Connect your design skills to business objectives and revenue generation).

• "Describe your ideal remote work environment and how you stay productive and collaborative." (Highlight self-discipline, communication skills, and remote work best practices). Portfolio Presentation Strategy:

• Structure: Begin with an overview of your philosophy, then dive into 3-5 curated projects. For each project, cover:

  1. The Challenge/Objective: What problem were you solving?
  2. Your Role & Process: What steps did you take? What tools did you use?
  3. Key Design Decisions: Why did you make specific choices?
  4. The Outcome/Impact: What were the results? (Quantify if possible – e.g., increased click-through rates, engagement metrics).

• Highlight Marketing Impact: Explicitly link your design work to marketing goals (lead generation, brand awareness, conversion).

• Showcase Data Usage: If A/B testing was involved, clearly explain the hypothesis, variations, results, and how insights were applied.

• Engage Your Audience: Be conversational, ask clarifying questions, and be prepared to discuss your work in detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, marketing understanding, and a results-oriented approach. Candidates must be ready to articulate the "why" behind their design choices and link them to business outcomes.

📌 Application Steps

To apply for this Visual Content Designer position:

• Submit your application through the provided link on OnePlan's career portal.

• Curate Your Portfolio: Select your most impactful B2B SaaS marketing design projects, focusing on those that demonstrate data-driven approaches (A/B testing) and clear results. Prepare to articulate the strategic intent and outcomes for each piece.

• Tailor Your Resume: Highlight keywords from the job description, emphasizing your proficiency in Figma, Adobe Creative Suite, and experience in marketing-focused design, data visualization, and brand consistency. Quantify achievements where possible.

• Prepare Your Presentation: Rehearse your portfolio walkthrough, focusing on telling the story of each project and connecting your design work to marketing objectives and business impact. Practice explaining your process and creative rationale concisely.

• Research OnePlan: Understand their AI-enabled solutions, target market, and recent achievements (e.g., Microsoft Partner awards). This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.