UX/UI Product Designer

📍 Job Overview

Job Title: UX/UI Product Designer

Company: Koin Limited

Location: Uruguay

Job Type: FULL_TIME

Category: Product Design / E-commerce Operations

Date Posted: 2026-08-12

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• Lead the transformation of existing UX foundations into world-class, high-converting digital experiences for a diverse portfolio of e-commerce brands.

• Drive commercial performance through exceptional User Experience (UX), intuitive User Interface (UI) design, and a strong focus on Conversion Rate Optimization (CRO).

• Own the end-to-end design process, from critique and ideation to high-fidelity design and developer handoff, ensuring seamless implementation with Shopify developers.

• Develop and maintain a scalable design system utilizing components, variables, and Auto Layout to ensure brand consistency and efficient future design iterations.

📝 Enhancement Note: This role is positioned as a "Lead Product Designer" with a strong emphasis on commercial outcomes, indicating a need for strategic thinking beyond purely aesthetic UI design. The focus on "conversion-focused thinking" and "commercial purpose" is paramount, suggesting that candidates must demonstrate how their design decisions directly impact business metrics like sales, customer retention, and average order value. The "LATAM" remote designation suggests a need for strong asynchronous communication skills and cultural awareness within the region.

📈 Primary Responsibilities

• Critically evaluate existing UX and wireframes, identifying opportunities for improvement in usability, accessibility, and conversion rates.

• Design premium, high-fidelity interfaces for both desktop and mobile platforms using Figma, adhering to best practices in e-commerce design.

• Craft elegant and intuitive customer journeys that minimize friction, enhance engagement, and maximize conversion rates.

• Build and maintain a robust, scalable design system with well-defined components, variables, and Auto Layout for consistency and efficiency.

• Design sophisticated e-commerce experiences and interactions tailored to diverse brand identities and target audiences.

• Specify and integrate animations and micro-interactions strategically to enhance usability and user delight without compromising performance.

• Collaborate closely with the in-house Shopify developer throughout the implementation phase, ensuring accurate translation of designs into functional features.

• Produce developer-ready files, comprehensive documentation, and component libraries to facilitate smooth and rapid implementation.

• Actively challenge design assumptions and continuously iterate on the customer experience to drive ongoing improvement.

• Ensure every design decision is grounded in a clear commercial objective and contributes to measurable business goals.

📝 Enhancement Note: The responsibility to "challenge assumptions" and ensure "every design decision has a clear commercial purpose" indicates a need for a proactive, data-informed approach. Candidates should be prepared to justify their design choices with potential business impact and demonstrate a strong understanding of e-commerce metrics and customer behavior analysis.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in UX/UI design, product design, or a related field are essential.

Experience: 5-10 years of professional experience in UX/UI design, with a significant focus on high-performing e-commerce environments.

Required Skills:

• Extensive experience designing and delivering high-performing e-commerce experiences that drive measurable commercial results.

• Exceptional UX and UI design skills, with a keen eye for detail, usability, and aesthetic appeal.

• Expert proficiency in Figma, including advanced knowledge of components, variables, Auto Layout, and design system creation.

• Deep understanding of Conversion Rate Optimization (CRO) principles and customer behavior analysis within an e-commerce context.

• Proven experience collaborating effectively with developers to ensure accurate and efficient implementation of designs.

• Outstanding portfolio showcasing a range of premium digital products, with a strong emphasis on e-commerce success stories.

• Excellent communication skills, with the confidence and ability to constructively challenge ideas and present design rationale. Preferred Skills:

• Hands-on experience with the Shopify platform and its design/development ecosystem.

• Experience in live commerce or video-first e-commerce environments.

• Knowledge of behavioral design principles and their application in user experience.

• Proficiency in motion design and the creation of impactful micro-interactions.

• Experience leveraging AI tools and methodologies within the design process.

• Strong understanding and application of accessibility best practices in UI/UX design.

📝 Enhancement Note: The "5-10 Years" experience level suggests this is not an entry-level role. Candidates should highlight their strategic contributions and leadership in previous design projects, rather than just task execution. The emphasis on "premium digital products" and "high-performing e-commerce experiences" means portfolios should prioritize quality and demonstrable impact over quantity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases your strongest e-commerce design work, demonstrating a track record of success in driving commercial outcomes.

• Detailed case studies for at least one e-commerce project, outlining the specific problem, your design decisions, the commercial impact achieved, and areas for future improvement.

• Demonstrations of your ability to create scalable design systems using Figma, including examples of components, variables, and Auto Layout implementation.

• Evidence of creating elegant customer journeys that reduce friction and maximize conversion, supported by user feedback or performance data. Process Documentation:

• Examples of how you have critiqued existing UX/wireframes and proposed actionable improvements for usability, accessibility, and conversion.

• Documentation of your process for creating developer-ready files, including style guides, component libraries, and interaction specifications.

• Demonstrations of your approach to collaborating with developers, ensuring a smooth handoff and implementation process.

• Any artifacts or explanations related to how you ensure design decisions are tied to commercial objectives and measurable results.

📝 Enhancement Note: The application instructions explicitly ask for a portfolio showcasing "strongest e-commerce work," a "short introduction," and one "project you're most proud of, including the problem, your design decisions, the commercial impact and what you'd improve today." This indicates a strong emphasis on portfolio quality, strategic thinking, and measurable results, rather than just a lengthy CV.

💵 Compensation & Benefits

Salary Range: USD $4,500–$5,500 per month.

• This range is dependent on the candidate's experience level and demonstrated expertise in high-performing e-commerce design.

• The currency is USD, and the payment frequency is monthly. Benefits:

• Contractual Engagement: Initially a 2-month contract with potential for extension, offering flexibility and the opportunity to prove value.

• Full-Time Hours: 40 hours per week, providing a structured work environment.

• Remote Work: Fully remote position, allowing for work from anywhere within LATAM, specifically Uruguay for this role.

• Growth Potential: Genuine potential for the engagement to extend beyond the initial two-month contract for the right candidate.

• Impactful Work: Opportunity to shape the future of a fast-growing international e-commerce business, with work seen by customers globally.

• Modern Tools: Access to modern design tools and a supportive environment for creative execution.

• Influence: Freedom to influence key product decisions and contribute to strategic direction.

Working Hours: 40 hours per week.

• While specific time zone overlap requirements are not detailed, the remote nature within LATAM and the mention of asynchronous communication best practices are implied for effective collaboration.

📝 Enhancement Note: The salary is clearly stated as USD $4,500–$5,500 per month, with the range directly tied to experience. The contract nature with potential extension is a key benefit, offering a trial period for both the candidate and the company. The "LATAM" remote designation, while specific to Uruguay, implies a need for flexibility in working hours to accommodate potential cross-continental collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Retail Technology. Koin Limited operates a multi-brand e-commerce business, investing heavily in technology, AI, and customer experience to achieve significant growth targets.

Company Size: Mid-sized (growing). Founded in 2012, Koin Limited has expanded its operations across multiple international markets (UK, USA, Canada, Australia) and is on a trajectory to become a £100 million business. This growth phase indicates a dynamic, fast-paced environment with evolving operational needs.

Founded: 2012. Koin Limited has established itself as a significant player in the e-commerce space, building a portfolio of diverse brands. This history suggests a foundation of operational experience combined with a forward-looking approach to innovation.

Team Structure:

• The UX/UI Product Designer will likely work within a lean, agile team structure, reporting to a Head of Product, Marketing, or a designated project lead.

• Close collaboration is expected with a Shopify developer, and potentially with marketing, sales, and customer service teams to ensure a cohesive customer experience.

• The cross-functional nature of e-commerce means the designer will interface with various departments to understand business objectives and translate them into user-centric designs. Methodology:

• Data-Driven Design: Emphasis on using data (CRO, customer behavior) to inform design decisions and measure impact.

• Agile Development: Close collaboration with developers suggests an agile or iterative design and development process.

• Customer-Centricity: A core tenet of the role is transforming UX foundations into world-class customer experiences that drive commercial performance.

• Continuous Improvement: The role involves challenging assumptions and constantly seeking ways to enhance the customer experience and commercial outcomes.

Company Website: https://www.thekoinclub.com/ (Note: This is derived from the domain_derived field; the provided URL is for the job board. The company's primary brand might be The Koin Club, but they operate multiple brands.)

📝 Enhancement Note: Koin Limited's ambition to become a £100 million business highlights their growth mindset and the significant impact this role can have. The multi-brand strategy suggests the designer will need to adapt their approach to different brand identities and target audiences, requiring versatility and a deep understanding of brand management within an e-commerce context.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Product Designer" within a contract capacity. While not a permanent leadership role, it carries significant responsibility for shaping product design strategy and execution. It's an opportunity for experienced designers to lead a critical function and demonstrate high-level impact.

Reporting Structure: The designer will report to a senior stakeholder (likely Head of Product, Marketing, or a Project Manager) and work very closely with a Shopify Developer. This structure facilitates direct influence and rapid decision-making.

Operations Impact: The designer's impact is directly tied to commercial performance. By improving UX, UI, and CRO, they will directly influence sales, customer acquisition, retention, and overall revenue for Koin Limited's brands. This role is integral to the Go-To-Market (GTM) strategy by ensuring the digital storefront effectively converts visitors into customers.

Growth Opportunities:

• Contract Extension & Full-Time Conversion: The initial 2-month contract has a stated "potential for extension," and for the right candidate, this could lead to a full-time, permanent position within the growing company.

• Design System Ownership: Opportunity to build and own a scalable design system, which is a significant asset and a key differentiator for e-commerce businesses. This experience can be highly valuable for future roles.

• Broad Brand Exposure: Working across multiple brands provides diverse portfolio material and experience in adapting design strategies to different market segments and brand identities.

• Skill Development: Potential to deepen expertise in Shopify, live commerce, behavioral design, motion design, and AI-driven design processes.

• Strategic Influence: Direct influence on product decisions and commercial outcomes, offering a chance to develop strategic thinking beyond pure design execution.

📝 Enhancement Note: The "Lead" title in a contract role signifies a high level of autonomy and expectation for strategic contribution. Growth opportunities focus on extending the contract, potential full-time conversion, and developing specialized skills highly relevant to modern e-commerce operations.

🌐 Work Environment

Office Type: Fully Remote. This role is designated as TELECOMMUTE, with the specific location requirement being Uruguay.

Office Location(s): Uruguay. While the role is remote, candidates must be based in Uruguay to comply with the location requirements. This might be due to legal, tax, or regional operational considerations.

Workspace Context:

• Asynchronous Collaboration: Given the remote nature and potential for international team members (though specified for LATAM/Uruguay), an effective asynchronous communication strategy will be crucial. This includes clear documentation and well-structured updates.

• Digital Tools: The work environment will rely heavily on digital collaboration tools, primarily Figma for design, and likely project management software (e.g., Asana, Trello, Jira) and communication platforms (e.g., Slack, Zoom).

• Developer Proximity: Close working proximity (virtually) with a Shopify developer is a key aspect of the environment, fostering a collaborative and iterative design-implementation loop.

• Brand Diversity: The designer will be exposed to multiple e-commerce brands, requiring adaptability and the ability to immerse themselves in different brand aesthetics and target customer profiles.

Work Schedule: Full-time, 40 hours per week.

• While the core hours are defined, the remote nature might offer some flexibility in scheduling, provided key collaboration times and deadlines are met. The emphasis on asynchronous communication suggests that rigid time zone adherence may not be as critical as clear output and responsiveness.

📝 Enhancement Note: The specific requirement for Uruguay, despite being a remote LATAM role, is noteworthy. Candidates should consider if this implies any specific reporting or timezone coordination needs within Uruguay or with potential LATAM-based teams.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit portfolio, a short introduction, and details on one proud project (problem, decisions, impact, improvements).

• Portfolio Presentation & Discussion: Shortlisted candidates will present a previous project, discussing their design thinking, decision-making process, and commercial impact. This is a critical stage for demonstrating strategic value.

• Technical/Skills Assessment: Potential for a design challenge or a deeper dive into Figma capabilities, design system methodologies, and CRO strategies.

• Cultural Fit & Collaboration Assessment: Interviews will likely assess communication skills, ability to challenge ideas constructively, and collaboration style with developers and stakeholders.

Portfolio Review Tips:

• E-commerce Focus: Ensure your portfolio prominently features high-performing e-commerce projects. Quantifiable results (conversion rates, sales uplift, reduced bounce rates) are paramount.

• Case Study Depth: For the "proud project," clearly articulate the business problem, your specific design contributions, the rationale behind your key decisions, the measurable commercial impact, and what you would do differently now. This demonstrates critical thinking and learning.

• Figma Expertise: Be ready to discuss your proficiency with Figma's advanced features (components, variables, Auto Layout) and how you've used them to build scalable design systems.

• CRO Integration: Showcase how you integrate CRO principles into your design process, not as an afterthought, but as a core consideration from ideation through implementation.

• Developer Collaboration: Highlight projects where you worked closely with developers, demonstrating clear communication, efficient handoffs, and problem-solving during implementation.

Challenge Preparation:

• Design Thinking Articulation: Be prepared to walk through your design process for a given problem, emphasizing user-centricity, data-informed decisions, and commercial objectives.

• CRO Strategy: Familiarize yourself with common e-commerce CRO tactics and be ready to discuss how design influences them.

• Shopify Nuances (if applicable): If you have Shopify experience, be ready to discuss specific considerations or limitations relevant to design implementation.

• Brand Adaptability: Consider how you would approach designing for multiple distinct brands with varying target audiences.

📝 Enhancement Note: The application process heavily emphasizes the portfolio and a specific project deep-dive. Candidates should tailor their submissions to directly address the "commercial purpose" and "high-converting" aspects of the role, showcasing their ability to drive business results through design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/UX design, prototyping, and design system development. Expert proficiency is required, including components, variables, and Auto Layout.

• Prototyping Tools (within Figma): For creating interactive prototypes to simulate user flows and test interactions.

• Design System Management: Tools and methodologies for building, documenting, and maintaining scalable design systems.

Analytics & Reporting:

• CRO Tools: Familiarity with tools that track user behavior, A/B testing platforms (e.g., Google Optimize, Optimizely), and analytics dashboards. While not directly used for design, understanding their output is crucial for optimization.

• Web Analytics: Understanding of platforms like Google Analytics to interpret user behavior data and identify areas for design improvement.

CRM & Automation:

• E-commerce Platforms: Specific experience with Shopify is highly desirable, indicating familiarity with its architecture, themes, and app integrations relevant to design and conversion.

📝 Enhancement Note: Figma is highlighted as an "expert" level requirement. Candidates should be prepared to demonstrate advanced usage beyond basic wireframing and mockups, focusing on design system capabilities and efficient workflow management. Shopify experience is "highly desirable," suggesting it's a strong plus but not a strict requirement if other e-commerce design experience is robust.

👥 Team Culture & Values

Operations Values:

• Commercial Focus: A strong emphasis on driving business outcomes and revenue growth through design. Every design decision must have a clear commercial purpose.

• Data-Driven Decisions: Leveraging data, analytics, and CRO principles to inform design choices and measure success.

• Customer-Centricity: Deep understanding of customer behavior and a commitment to creating seamless, intuitive, and enjoyable customer experiences.

• Efficiency & Scalability: Building scalable design systems and efficient processes that enable rapid implementation and consistent brand experiences across multiple brands.

• Collaboration & Communication: Open communication, constructive challenge, and close collaboration with developers and other stakeholders are key.

Collaboration Style:

• Agile & Iterative: Working closely with a Shopify developer implies an agile, iterative approach where design and development are closely intertwined.

• Cross-Functional Partnership: The designer will need to collaborate effectively with marketing, product management, and potentially sales teams to align design initiatives with broader business goals.

• Constructive Feedback: An environment that encourages open dialogue and constructive criticism to continuously improve designs and processes.

• Ownership & Accountability: Taking ownership of the design process and being accountable for the commercial impact of design decisions.

📝 Enhancement Note: The core values revolve around the intersection of design excellence and commercial impact. Candidates should demonstrate an understanding that in this context, "good design" is synonymous with "effective design" that drives tangible business results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Designing for a portfolio of distinct e-commerce brands requires adapting to different brand identities, target audiences, and market positioning, demanding versatility and strategic brand understanding.

• High-Performance Demands: The expectation for "high-converting" and "premium" experiences means designs must meet rigorous performance standards and deliver measurable commercial uplift.

• Rapid Iteration & Implementation: Working with a Shopify developer and aiming for rapid implementation requires efficient design processes, clear documentation, and the ability to adapt quickly to feedback.

• Contractual Nature: The initial 2-month contract, while offering potential extension, requires candidates to quickly demonstrate value and impact to secure further engagement.

Learning & Development Opportunities:

• E-commerce Specialization: Deepen expertise in e-commerce UX/UI, CRO, and Shopify platform design.

• Design System Mastery: Gain significant experience in building and managing scalable design systems.

• Behavioral & AI Design: Explore and integrate advanced concepts like behavioral design and AI in the design process.

• Live Commerce/Video-First: Develop skills in emerging e-commerce trends like live commerce.

• Strategic Product Influence: Grow in ability to influence product strategy and commercial outcomes through design leadership.

📝 Enhancement Note: The primary challenge is delivering immediate, measurable commercial impact within a defined contract period across multiple brands. Growth opportunities are heavily focused on deepening specialized e-commerce design skills and potentially transitioning to a full-time, strategic role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you transformed an existing UX foundation into a high-converting e-commerce experience. What was the problem, your approach, and the commercial impact?" (Focus on demonstrating CRO and commercial thinking).

• "How do you ensure your design decisions have a clear commercial purpose? Can you provide an example?" (Tests understanding of business objectives and ROI).

• "Walk me through your process for building a scalable design system in Figma. What are the key considerations for components, variables, and Auto Layout?" (Assesses Figma expertise and system thinking).

• "How do you collaborate with developers to ensure seamless implementation of complex designs, especially on platforms like Shopify?" (Evaluates communication and technical collaboration skills). Company & Culture Questions:

• "Why are you interested in Koin Limited and our multi-brand e-commerce model?" (Research Koin's brands and growth ambitions).

• "How do you approach designing for different brand identities and target audiences within a single company portfolio?" (Tests adaptability and brand strategy).

• "What are your thoughts on the role of AI in the future of e-commerce design?" (Assesses forward-thinking and awareness of industry trends). Portfolio Presentation Strategy:

• Quantify Impact: For your chosen project, clearly state the problem, your role, the design solutions, and most importantly, the quantifiable commercial impact (e.g., X% increase in conversion, Y% reduction in bounce rate, Z% lift in AOV).

• Justify Decisions: Be prepared to explain the "why" behind your design choices, linking them to user needs, business goals, and CRO principles.

• Showcase Figma Mastery: Highlight your use of Figma's advanced features, especially components, variables, and Auto Layout, in building your design system.

• Tell a Story: Structure your presentation as a narrative, guiding the interviewer through the challenge, your process, and the successful outcome.

• Future Vision: For the "what you'd improve today" part, demonstrate continuous learning and strategic foresight.

📝 Enhancement Note: The interview process is heavily geared towards evaluating a candidate's ability to deliver commercial results through design. Candidates should prepare to defend their design decisions with data and clearly articulate their strategic thinking and understanding of e-commerce business drivers.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features your strongest e-commerce work, specifically highlighting projects with demonstrable commercial impact and conversion optimization. Tailor your case studies to showcase your expertise in Figma, design systems, and customer journey design.

• Resume Optimization: Update your resume to emphasize keywords such as UX/UI Product Designer, E-commerce, Figma, CRO, Design Systems, Shopify, high-fidelity design, and commercial impact. Quantify achievements wherever possible.

• Project Deep Dive Preparation: Select your most impactful e-commerce project. Be ready to articulate the problem, your specific design decisions, the quantifiable commercial impact, and what you would improve if you were to revisit it. Practice presenting this clearly and concisely.

• Company Research: Familiarize yourself with Koin Limited's various brands, their target markets, and the company's stated ambition to become a £100 million business. Understand their focus on technology, AI, and customer experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.