UX/UI Product Designer

📍 Job Overview

Job Title: UX/UI Product Designer

Company: Koin Limited

Location: Remote (LATAM)

Job Type: FULL_TIME (2-Month Contract with potential extension)

Category: Product Design / E-commerce Operations

Date Posted: 2026-08-12

Experience Level: 5-10 Years (Mid-Senior Level)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the transformation of existing UX foundations into world-class, high-converting digital experiences for a multi-brand e-commerce business.

• Drive commercial performance through exceptional UX, intuitive interfaces, and conversion-focused design thinking.

• Own the end-to-end design process, from critique and wireframing to high-fidelity interface design and collaboration with development.

• Build and maintain scalable design systems to ensure consistency and efficiency across multiple brands and platforms.

📝 Enhancement Note: This role is positioned as a "Lead Product Designer" with a strong emphasis on commercial impact and conversion rate optimization (CRO), indicating a need for a designer who thinks strategically about business outcomes, not just aesthetics. The contract nature suggests a project-driven focus, with a clear path for extension if performance is exceptional.

📈 Primary Responsibilities

• Critically evaluate existing UX and wireframes, providing actionable feedback from usability, accessibility, and conversion rate optimization (CRO) perspectives.

• Design premium, high-fidelity user interfaces in Figma for both desktop and mobile platforms, ensuring a cohesive brand experience.

• Craft elegant and seamless customer journeys that effectively reduce friction points and maximize conversion rates.

• Develop and maintain scalable design systems utilizing components, variables, and Auto Layout for efficient UI development and consistency.

• Design sophisticated e-commerce experiences and interactive elements that enhance user engagement and drive sales.

• Specify and integrate animations and micro-interactions where they demonstrably enhance usability and user delight.

• Collaborate closely with the in-house Shopify developer throughout the implementation phase, ensuring accurate translation of designs.

• Produce developer-ready files, comprehensive documentation, and reusable component libraries to facilitate smooth handoffs.

• Proactively challenge design assumptions and continuously seek opportunities to improve the overall customer experience.

• Ensure that every design decision is grounded in a clear commercial purpose and aligns with business objectives.

📝 Enhancement Note: The responsibilities highlight a deep dive into conversion optimization and the creation of "elegant customer journeys," suggesting the need for a designer skilled in user psychology and behavioral design principles, particularly within the e-commerce context. The emphasis on "developer-ready files" and collaboration with a Shopify developer points to a need for practical, implementation-focused design skills.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong portfolio and demonstrable experience in UX/UI design are paramount, often gained through formal education or extensive self-study and practical application.

Experience: 5-10 years of dedicated experience in product design, with a significant focus on high-performing e-commerce environments. This level of experience is expected for a "Lead" role requiring ownership and strategic input.

Required Skills:

• Extensive experience designing and delivering high-performing e-commerce experiences that demonstrably drive sales and user engagement.

• Exceptional UX and UI design skills, with a keen eye for detail, usability, and aesthetic appeal.

• Expert proficiency in Figma, including advanced knowledge of components, variables, and the creation of robust design systems.

• Deep understanding of Conversion Rate Optimization (CRO) principles and customer behavior, with the ability to translate insights into design solutions.

• Proven experience collaborating effectively with developers, ensuring smooth design implementation and iteration.

• An outstanding portfolio showcasing premium digital products, with a strong emphasis on e-commerce and measurable results.

• Excellent communication skills, confidence in presenting design rationale, and the ability to constructively challenge ideas. Preferred Skills:

• Direct experience with Shopify platform design and customization.

• Experience in live commerce or video-first e-commerce models.

• Knowledge of behavioral design principles and their application in UX.

• Proficiency in motion design and creating impactful micro-interactions.

• Experience leveraging AI tools within the design process for enhanced efficiency or creativity.

• Strong understanding of accessibility best practices (WCAG) and their implementation in digital products.

📝 Enhancement Note: The "Essential Experience" clearly prioritizes practical, results-oriented e-commerce design and Figma expertise. Preferred skills like Shopify, live commerce, and AI integration indicate areas where a candidate can stand out, especially given Koin Limited's focus on technology and e-commerce expansion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing your strongest e-commerce design work, with a clear emphasis on projects that demonstrate high performance and commercial impact.

• Detailed case studies for at least one significant project, outlining the problem statement, your design process and decisions, the measurable commercial impact (e.g., conversion rate increases, reduced friction), and what you would improve today.

• Demonstrations of your ability to design for scalability, ideally through examples of design systems or component libraries.

• Evidence of collaboration with developers and the process of creating developer-ready assets. Process Documentation:

• Examples of how you have documented design processes, user flows, and interaction specifications for development teams.

• Case studies that detail your approach to iterative design, including how you incorporated feedback and conducted usability testing to refine user experiences.

• Visualizations of customer journeys or user flows that highlight friction points and proposed design solutions aimed at optimization.

📝 Enhancement Note: The application instructions explicitly request a portfolio showcasing e-commerce work and a detailed case study. This suggests that the review process will heavily scrutinize the candidate's ability to link design decisions directly to business outcomes and demonstrate a structured, iterative design process.

💵 Compensation & Benefits

Salary Range: USD $4,500–$5,500 per month. This range is specified as dependent on experience.

Benefits:

• Full-time employment with a 40-hour work week.

• Remote work flexibility within the LATAM region.

• Potential for contract extension beyond the initial two-month period based on performance and business needs.

• Opportunity to work with modern tools and technologies.

• Freedom to influence key product decisions and shape the digital experience of a growing international business.

Working Hours: Full-time, 40 hours per week, with flexibility expected due to the remote nature and LATAM timezone alignment.

📝 Enhancement Note: The salary is clearly defined for a contract role, indicating a focus on project delivery. The potential for extension is a significant benefit, suggesting that Koin Limited is looking for a strong performer to potentially integrate into longer-term projects or even full-time roles if the contract is successful. The specified salary range aligns with experienced UX/UI designers working remotely in LATAM markets for international companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Retail, Technology. Koin Limited operates as a multi-brand e-commerce business, demonstrating a strong presence in the fast-paced online retail sector. Their investment in technology and AI signals an innovative and forward-thinking approach.

Company Size: Growing, with a clear ambition to become a £100 million business. This implies a dynamic, potentially agile environment where individual contributions can have a significant impact.

Founded: 2012. With over a decade of operation, Koin Limited has established a solid foundation and is now in a phase of aggressive growth and technological advancement.

Team Structure:

• The design role reports to a product or technology lead, collaborating closely with an in-house Shopify developer.

• Cross-functional collaboration is expected with marketing, product management, and potentially other brand-specific teams.

• The company appears to be structured to support rapid growth, likely with lean teams focused on specific areas of expertise. Methodology:

• Data-driven decision-making, with a strong emphasis on commercial performance and conversion rate optimization.

• Agile development and design processes to facilitate rapid iteration and implementation.

• Focus on leveraging technology, including AI, to enhance customer experience and business operations.

• Continuous improvement of customer experience through design and technological innovation.

Company Website: thekoinclub.com (This is a derived domain; the primary company website for Koin Limited may be different, but this is a key brand mentioned).

📝 Enhancement Note: Koin Limited's culture appears to be results-oriented, tech-focused, and ambitious. The emphasis on growth and investment in technology suggests an environment that values innovation and efficiency. The "Lead Product Designer" role is positioned to directly influence business outcomes, indicating a culture that empowers designers to make strategic contributions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level, acting as a "Lead Product Designer" for a specific engagement. It requires significant autonomy, strategic thinking, and the ability to mentor or guide implementation through collaboration.

Reporting Structure: The designer will likely report to a Head of Product, CTO, or a Senior Product Manager, with direct day-to-day collaboration with a Shopify Developer.

Operations Impact: The designer's work is directly tied to the commercial performance of Koin Limited's brands. Success in this role will be measured by improvements in conversion rates, customer engagement, and overall brand perception, all of which directly impact revenue.

Growth Opportunities:

• Potential for extension of the initial two-month contract into longer-term engagements or full-time employment, especially if the candidate proves highly valuable.

• Opportunity to contribute to the growth of a fast-growing international e-commerce business, potentially leading to future leadership roles within design or product teams.

• Exposure to a multi-brand e-commerce portfolio, offering diverse design challenges and learning experiences.

• Chance to work with cutting-edge technologies like AI in the design process.

📝 Enhancement Note: While this is initially a contract role, the emphasis on "potential for extension" and Koin Limited's growth trajectory suggests that high performers could find opportunities for more permanent roles. The role offers significant exposure to e-commerce strategy and conversion optimization, which are valuable skills for career advancement in the digital product space.

🌐 Work Environment

Office Type: Fully Remote, with a primary focus on candidates within the LATAM region.

Office Location(s): Remote within LATAM, implying flexibility in terms of specific city or country, as long as timezone alignment is manageable. The company is UK-headquartered but operates internationally.

Workspace Context:

• A fully remote setup requiring self-discipline and effective communication tools.

• Access to modern design tools like Figma and collaboration platforms.

• A collaborative environment where direct interaction with developers and product stakeholders is key.

• The opportunity to work on diverse brands within the Koin Limited portfolio.

Work Schedule: Full-time (40 hours/week). While remote, adherence to core working hours or availability for key meetings will be expected, likely aligning with LATAM timezones (e.g., EST, CST, or specific local times in Colombia).

📝 Enhancement Note: The remote nature requires strong self-management skills. Collaboration will likely be asynchronous for much of the work, but synchronous meetings for critiques, handoffs, and strategic discussions will be essential. Candidates should be comfortable with digital collaboration tools and proactive communication.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit portfolio, a short introduction, and a detailed case study of a proud project.

• Initial Screening: Review of portfolio and introduction for suitability and alignment with e-commerce and CRO requirements.

• Presentation & Discussion: Shortlisted candidates will present a previous project, discussing their design thinking, decision-making process, and commercial impact.

• Technical/Skills Assessment: Potential for a design challenge or a more in-depth discussion on Figma capabilities, design systems, and CRO strategies.

• Cultural Fit & Collaboration: Assessment of communication skills, ability to challenge constructively, and fit with the company's growth-oriented culture.

Portfolio Review Tips:

• E-commerce Focus: Ensure your portfolio prominently features e-commerce projects. Highlight user journeys, conversion funnels, product pages, and checkout processes.

• Quantify Impact: For each project, clearly articulate the problem, your role, design decisions, and most importantly, the measurable commercial impact (e.g., "increased conversion by 15%," "reduced cart abandonment by 10%," "improved user satisfaction scores").

• Figma Expertise: Showcase your proficiency with Figma, particularly its advanced features like components, variants, variables, and Auto Layout. If you've built or contributed to design systems, this is a major plus.

• Process & Rationale: Clearly explain your design process. Why did you make specific decisions? What research or data informed your choices? For the requested case study, follow the outlined structure: problem, decisions, impact, and future improvements.

• Developer Collaboration: Include examples or discussions of how you've worked with developers, provided clear documentation, and ensured successful implementation.

Challenge Preparation:

• Be prepared to discuss your design thinking process in detail.

• Practice articulating the commercial rationale behind your design choices.

• Review best practices in e-commerce UX, CRO, and mobile-first design.

• Understand how to build and maintain scalable design systems.

• Prepare to discuss potential challenges and how you would approach them in a remote, contract capacity.

📝 Enhancement Note: The application process heavily emphasizes the portfolio and a specific case study. Candidates must be prepared to not only showcase design skills but also to demonstrate a clear understanding of business objectives and the ability to drive measurable commercial results through their design work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is required for UI design, wireframing, prototyping, and design system development. Advanced knowledge of components, variables, and Auto Layout is essential.

• Prototyping Tools: Likely integrated within Figma, but familiarity with other prototyping tools may be beneficial.

Analytics & Reporting:

• Understanding of e-commerce analytics platforms (e.g., Google Analytics, Shopify Analytics) to inform design decisions and measure impact.

• Familiarity with A/B testing tools and methodologies for validating design changes. CRM & Automation:

• While not directly a CRM role, understanding how user data and customer journeys feed into CRM and marketing automation platforms can be advantageous. E-commerce Platforms:

• Shopify: Highly desirable experience, as the role involves close collaboration with a Shopify developer. Understanding the platform's capabilities and design constraints is key.

📝 Enhancement Note: Figma is the central tool for this role. Proficiency here is non-negotiable. Experience with Shopify is a significant advantage, suggesting that understanding the e-commerce platform's ecosystem is crucial for effective design.

👥 Team Culture & Values

Operations Values:

• Commercial Focus: Design decisions are driven by their potential to improve business performance, particularly conversion rates and revenue.

• Efficiency & Scalability: Emphasis on building reusable components and design systems for consistent and efficient implementation across multiple brands.

• User-Centricity with a Commercial Lens: Deep understanding of customer behavior and needs, translated into experiences that are both delightful and drive desired actions.

• Collaboration & Communication: Openness to feedback, constructive challenge, and close teamwork with developers and stakeholders.

• Innovation & Growth: A culture that embraces new technologies (like AI) and is focused on ambitious business growth.

Collaboration Style:

• Direct, transparent, and results-oriented.

• Close partnership with developers to ensure seamless implementation.

• Proactive communication in a remote setting to keep stakeholders informed and gather feedback.

• A culture that encourages questioning assumptions and seeking continuous improvement.

📝 Enhancement Note: The company culture values tangible results, efficiency, and a pragmatic approach to design. The "Lead Product Designer" is expected to be a proactive collaborator who can articulate the business case for design initiatives and work effectively to bring them to life.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Ensuring designs are visually appealing while rigorously optimizing for conversion and user efficiency.

• Multi-Brand Design Consistency: Maintaining brand identity and user experience across a diverse portfolio of e-commerce brands.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team, particularly with developers, without face-to-face interaction.

• Fast-Paced Growth Environment: Adapting to rapid business changes and prioritizing design efforts to support growth objectives.

Learning & Development Opportunities:

• Deep Dive into E-commerce CRO: Gaining hands-on experience optimizing conversion rates for multiple brands.

• Design System Mastery: Further developing skills in building and scaling robust design systems.

• Exposure to AI in Design: Potentially exploring how AI can enhance the design process or user experience.

• International E-commerce Insights: Understanding the nuances of different international markets through Koin Limited's operations.

📝 Enhancement Note: The challenges presented are typical of high-growth e-commerce environments. The opportunities focus on deepening expertise in areas critical to online retail success and gaining experience with modern design practices and emerging technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used UX/UI design to significantly improve e-commerce conversion rates. What was the problem, your approach, and the measurable impact?"

• "How would you approach designing a scalable design system for multiple distinct e-commerce brands? What are the key considerations?"

• "Walk us through your process for critiquing an existing e-commerce user flow and identifying areas for conversion optimization."

• "How do you balance the need for a premium brand aesthetic with the requirements of a high-converting, user-friendly interface?" Company & Culture Questions:

• "What interests you about Koin Limited and our multi-brand e-commerce model?"

• "How do you approach collaborating with developers, especially in a remote setting?"

• "Describe a situation where you had to challenge an assumption or stakeholder to improve a design. What was the outcome?"

• "How do you ensure your design decisions are commercially driven and aligned with business goals?" Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around compelling narratives for each project. Clearly define the problem, your role and process, the solutions you designed, and the impact achieved.

• Quantify Everything: Be ready to discuss specific metrics and ROI. Use numbers to demonstrate the success of your designs.

• Figma Deep Dive: Be prepared to share your screen and walk through specific Figma files, showcasing your mastery of components, variables, Auto Layout, and design system architecture.

• Commercial Rationale: For every design decision presented, be ready to explain the "why" from a commercial and user behavior perspective.

• Future Vision: For the requested case study, articulate what you would improve "today," demonstrating forward-thinking and continuous optimization mindset.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of strong design skills, a deep understanding of e-commerce business drivers (especially CRO), and effective communication and collaboration abilities. The portfolio presentation is a critical component, requiring clear articulation of impact and process.

📌 Application Steps

To apply for this UX/UI Product Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight your strongest e-commerce projects and achievements, emphasizing conversion rate optimization and commercial impact. Ensure at least one project clearly demonstrates the requested problem, design decisions, commercial impact, and future improvement points.

• Resume Optimization: Update your resume to clearly showcase your years of experience, expertise in Figma, and proven success in designing high-performing e-commerce platforms. Use keywords relevant to UX/UI, e-commerce, CRO, and design systems.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design thinking, decision-making process, and the commercial results of your work. Prepare to discuss your experience with developers and your approach to building design systems.

• Company Research: Familiarize yourself with Koin Limited's brands and their online presence. Understand their growth ambitions and their focus on technology and customer experience to tailor your introduction and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.