UX/UI Product Designer

📍 Job Overview

Job Title: UX/UI Product Designer

Company: Koin Limited

Location: Chile

Job Type: FULL_TIME

Category: Product Design / E-commerce Operations

Date Posted: 2026-08-12

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the transformation of existing UX foundations into world-class, high-converting digital experiences for a multi-brand e-commerce portfolio.

• Own the end-to-end design process, focusing on conversion-driven UX, intuitive interfaces, and commercial performance.

• Collaborate directly with a Shopify developer to ensure seamless implementation and developer-ready outputs.

• Build and maintain scalable design systems using advanced Figma features like components, variables, and Auto Layout.

• Drive continuous improvement of the customer experience through data-driven design decisions and constructive challenge of assumptions.

📝 Enhancement Note: While the title is "UX/UI Product Designer," the core responsibilities and emphasis on commercial performance, conversion optimization (CRO), and collaboration with developers indicate a strong leaning towards a Product Designer role with a significant operational impact on e-commerce sales and customer acquisition. The "Operations" category is added to reflect this GTM/commercial focus. The role is framed as a contract with potential for extension, requiring flexibility and a results-oriented approach.

📈 Primary Responsibilities

• Critically evaluate existing UX and wireframes, identifying opportunities for improvement in usability, accessibility, and conversion rates.

• Design premium, high-fidelity interfaces for both desktop and mobile platforms using Figma, ensuring a cohesive brand experience.

• Architect elegant and intuitive customer journeys that minimize friction and maximize conversion through strategic design choices.

• Develop and maintain scalable design systems, leveraging Figma's component, variable, and Auto Layout functionalities for efficiency and consistency.

• Craft sophisticated e-commerce experiences and interactions that enhance user engagement and drive desired business outcomes.

• Specify and integrate animations and micro-interactions where they demonstrably improve usability and user satisfaction.

• Work in close partnership with the in-house Shopify developer throughout the implementation phase, providing clear specifications and support.

• Produce developer-ready design files, comprehensive documentation, and reusable component libraries to facilitate rapid deployment.

• Proactively challenge design assumptions and business strategies, advocating for user-centric improvements that align with commercial objectives.

• Ensure every design decision is grounded in a clear commercial purpose, contributing directly to revenue growth and business performance.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic design thinking and tactical execution, directly linking design outputs to commercial results, which is a hallmark of effective GTM and e-commerce operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in product design, UX/UI, and e-commerce are paramount.

Experience: Extensive experience (5-10 years) designing high-performing e-commerce experiences with a proven track record of driving conversion rates.

Required Skills:

• Exceptional UX and UI design skills with a deep understanding of user-centered design principles.

• Expert proficiency in Figma, including advanced capabilities like components, variables, and the creation of robust design systems.

• Deep understanding of Conversion Rate Optimization (CRO) principles and customer behavior analysis to inform design decisions.

• Proven experience collaborating closely and effectively with developers, ensuring smooth design-to-implementation workflows.

• Outstanding portfolio showcasing premium digital products, with a strong emphasis on e-commerce success stories.

• Excellent communication skills, with the confidence and ability to constructively challenge ideas and present design rationale.

• Experience designing sophisticated e-commerce experiences and interactions.

• Proficiency in creating elegant customer journeys that reduce friction and maximize conversion. Preferred Skills:

• Direct experience with Shopify platforms, including an understanding of its design and development constraints.

• Familiarity with live commerce or video-first e-commerce experiences.

• Knowledge of behavioral design principles and their application in user interface design.

• Experience with motion design and the implementation of micro-interactions.

• Practical experience using AI tools or methodologies within the design process.

• Strong understanding of accessibility best practices (WCAG compliance) in digital product design.

📝 Enhancement Note: The emphasis on "extensive experience" and "expert" Figma knowledge, combined with CRO and developer collaboration, suggests a senior-level contributor role. The preferred skills hint at an evolving e-commerce landscape where AI and live commerce are gaining traction.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 high-performing e-commerce projects, with a clear emphasis on commercial impact and conversion optimization.

• Detailed case studies for each project, outlining the specific problem, design process, user journey mapping, key design decisions, and measurable commercial outcomes.

• Demonstrations of scalable design systems built within Figma, including component libraries, variable usage, and Auto Layout structures.

• Evidence of collaboration with developers, including examples of handover documentation and developer-ready files.

• Visual examples of premium, high-fidelity interfaces designed for both desktop and mobile, reflecting sophisticated e-commerce interactions. Process Documentation:

• Clear documentation of customer journey mapping and optimization strategies, detailing how friction was reduced and conversion maximized.

• Specifications for animations and micro-interactions, explaining their functional purpose and user experience enhancement.

• Examples of developer handover documentation, including style guides, component libraries, and interaction specifications.

• A structured approach to critiquing existing UX/UI and proposing data-driven improvements with commercial justifications.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating tangible business impact, a critical aspect for operations-focused roles. The emphasis on Figma's advanced features and documentation highlights the need for a systematic and scalable design approach.

💵 Compensation & Benefits

Salary Range: USD $4,500 – $5,500 per month.

Explanation for Estimate: This range is based on the provided salary information in the job description and aligns with market rates for experienced, remote UX/UI Product Designers specializing in e-commerce within the LATAM region, considering the contract nature and the specific expertise required (e.g., Figma mastery, CRO, developer collaboration). The specified range indicates a clear differentiation based on the candidate's demonstrated experience and skill set.

Benefits:

• Full-time, remote work arrangement offering flexibility and work-life balance.

• Opportunity to work with a fast-growing international e-commerce business with significant investment in technology and customer experience.

• Direct influence on key product decisions and the digital experience across multiple brands.

• Potential for the initial 2-month contract to be extended based on performance and business needs.

• Access to modern tools and a collaborative environment that encourages innovation.

• Work on projects with global customer reach, contributing to a £100 million business ambition.

Working Hours: Full-time, 40 hours per week. While the role is remote, adherence to a consistent work schedule is expected to facilitate collaboration with the development team and ensure timely project delivery.

📝 Enhancement Note: The salary is explicitly stated, but the note provides context and confirms its alignment with industry standards for this specialized remote role in the LATAM region. The benefits highlight the growth potential and impact of the role within a scaling e-commerce business.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Multi-brand Retail) with a strong focus on technology, AI, and customer experience enhancement.

Company Size: Growing international business, targeting £100 million in revenue, indicating a dynamic and scaling operational environment.

Founded: 2012, providing a decade of experience and established market presence, now undergoing significant growth and investment.

Team Structure:

• The role involves direct collaboration with an in-house Shopify developer, suggesting a lean, agile development and design team structure.

• The designer will likely work closely with product managers, marketing teams, and potentially executive leadership, given the influence on product decisions and commercial outcomes.

• The reporting structure is likely to be flat, with direct access to key stakeholders who value design's commercial impact. Methodology:

• Data-Driven Design: Emphasis on Conversion Rate Optimization (CRO) and customer behavior analysis to inform design decisions.

• Agile Development Collaboration: Close partnership with developers for rapid iteration and implementation.

• Design System Thinking: Building scalable and maintainable design systems for efficiency and brand consistency.

• Commercial Outcome Focus: Every design decision is expected to have a clear commercial purpose and measurable impact.

Company Website: thekoinclub.com (as indicated by domain_derived) and other brands like The Wessex Mint, Pastel Sixteen, Bubba Boo, Jonny's Sister, and Tilly Pig.

📝 Enhancement Note: The company culture is characterized by rapid growth, a strong commercial focus, and an investment in technology. For a designer, this means an environment where design is seen as a critical driver of business performance, requiring a strategic and results-oriented approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Lead Product Designer, indicating a senior level requiring significant autonomy and the ability to influence strategic decisions. It's not just about executing designs but about shaping the product's direction from a user experience and commercial standpoint.

Reporting Structure: The designer will collaborate directly with a Shopify developer and likely report to a Product Lead or Head of E-commerce/Technology, given the focus on commercial impact and strategic influence.

Operations Impact: The designer's impact is directly tied to improving conversion rates, enhancing customer experience, and elevating brand perception, all of which directly contribute to revenue generation and business growth. The role is explicitly defined as "not a production design role" but one that "understands that outstanding design drives commercial performance."

Growth Opportunities:

• Potential for Extension & Full-Time Conversion: The initial 2-month contract has a high likelihood of extension, and for the right candidate, it could lead to a permanent, full-time position with greater responsibilities within Koin Limited's expanding operations.

• Skill Expansion: Opportunity to deepen expertise in e-commerce CRO, Shopify development workflows, and potentially live commerce or AI-driven design processes.

• Leadership in Design Systems: Leading the development and evolution of a scalable design system across multiple brands, establishing best practices and setting standards.

• Strategic Influence: Gaining significant influence over product strategy and digital experience across a portfolio of growing e-commerce brands.

📝 Enhancement Note: The role offers a clear pathway from contract to potential full-time employment, with significant opportunities for skill development and strategic influence in a rapidly scaling e-commerce business. The emphasis on "commercial purpose" positions this as a strategic operations-aligned design role.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who can work independently and effectively from any location within the LATAM region.

Office Location(s): Remote within LATAM. Specific time zone alignment (e.g., America/Santiago) is beneficial for collaboration, but the primary requirement is remote work capability within the designated region.

Workspace Context:

• Autonomy and Flexibility: The remote nature allows for flexible working hours, provided project deadlines and collaborative needs are met.

• Digital Collaboration Tools: Expect to utilize a suite of digital tools for communication, project management, and design collaboration (e.g., Figma, Slack, project management software).

• Direct Stakeholder Interaction: Opportunity to engage directly with key decision-makers, fostering a collaborative and transparent work environment despite the remote setting.

• Focus on Output: The emphasis is on delivering high-quality, impactful design work rather than on physical presence in an office.

Work Schedule: Full-time, 40 hours per week. While remote, maintaining a consistent schedule is crucial for seamless collaboration with the Shopify developer and for timely project delivery. Flexibility is expected, but core working hours for team sync-ups will likely be established.

📝 Enhancement Note: The remote nature is a key feature, emphasizing self-discipline and strong communication skills. The "LATAM" remote location specification suggests a focus on candidates within a particular economic and cultural region, potentially benefiting from overlapping time zones and a shared understanding of regional e-commerce trends.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on portfolio quality, relevance of e-commerce work, and the clarity of the provided introduction and project example.

• Portfolio Presentation & Design Thinking Discussion: Shortlisted candidates will be invited to present one previous project in detail. Expect to discuss:

  • The specific commercial problem addressed.
  • Your design decisions and the rationale behind them.
  • The measurable commercial impact of your design.
  • What you would improve today, demonstrating continuous learning and strategic foresight.

• Technical/Skills Assessment: This may involve a live design exercise or a deep dive into Figma capabilities, design systems, and CRO knowledge.

• Cultural Fit & Collaboration Assessment: Discussion around your experience working with developers and challenging assumptions constructively.

Portfolio Review Tips:

• Prioritize E-commerce: Showcase your strongest, most relevant e-commerce projects. Quantify success with data wherever possible (e.g., conversion rate increases, reduced bounce rates, improved average order value).

• Structure Your Case Studies: For the requested project, clearly articulate: The Problem, Your Role/Process, Key Design Decisions, The Solution (with visuals), The Commercial Impact (metrics!), and Future Improvements.

• Demonstrate Figma Expertise: Highlight your mastery of components, variables, and Auto Layout. Show how you build scalable and maintainable design systems.

• Tell a Story: Connect your design decisions to commercial objectives. Explain why you made certain choices and how they benefited the business.

• Be Prepared to Present: Practice your presentation, ensuring a clear, concise, and engaging delivery that highlights your strategic thinking and communication skills.

Challenge Preparation:

• Understand Koin's Brands: Research Koin Limited and its various brands. Understand their market position, target audience, and current online presence.

• E-commerce Best Practices: Refresh your knowledge of current e-commerce UX/UI trends, conversion optimization techniques, and mobile-first design principles.

• Figma Deep Dive: Be ready to discuss advanced Figma features and your experience building and managing design systems.

• CRO Fundamentals: Prepare to discuss how you integrate CRO principles into your design process and how you measure success.

• Developer Collaboration: Be ready to share examples of how you effectively communicate design requirements and collaborate with developers.

📝 Enhancement Note: The application process heavily emphasizes the portfolio and the ability to articulate the commercial impact of design work. Candidates should prepare to "sell" their past projects as business solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential. Expert proficiency is required, including advanced features like components, variables, Auto Layout, and design system management.

• Design System Software: Figma is the primary tool, but understanding the principles of design system creation and maintenance is key.

• Prototyping Tools: Figma's built-in prototyping capabilities are likely sufficient.

Analytics & Reporting:

• Conversion Rate Optimization (CRO) Tools: Understanding how to leverage data from tools like Google Analytics, Hotjar, or similar platforms to inform design decisions.

• User Behavior Analysis Tools: Familiarity with tools that provide insights into customer behavior on e-commerce sites.

CRM & Automation:

• E-commerce Platforms: Shopify is highly desirable, indicating a need to understand its design and development ecosystem.

• Project Management Tools: Likely to be used for task tracking and team collaboration (e.g., Asana, Trello, Jira, Monday.com).

• Communication Tools: Slack or similar for real-time team communication.

📝 Enhancement Note: Figma is the cornerstone of this role's toolset. The emphasis on CRO and e-commerce platforms like Shopify highlights the operational and commercial context of the design work.

👥 Team Culture & Values

Operations Values:

• Commercial Acumen: A strong understanding that design decisions must drive tangible business results (e.g., increased conversion rates, revenue growth).

• Data-Driven Decision Making: Relying on user data, analytics, and CRO insights to inform design strategies and validate hypotheses.

• Collaboration & Communication: Openness to feedback, constructive challenge, and close partnership with developers and other stakeholders.

• Efficiency & Scalability: Commitment to building design systems and processes that are efficient, maintainable, and scalable across multiple brands.

• Continuous Improvement: A proactive mindset towards identifying areas for enhancement and iterating on designs to optimize the customer experience.

Collaboration Style:

• Partnership with Development: A close, collaborative relationship with the Shopify developer, ensuring a shared understanding of goals and seamless implementation.

• Cross-Functional Input: Willingness to engage with marketing, product, and potentially executive teams to gather insights and align design strategy with business objectives.

• Constructive Challenge: A culture where ideas are openly debated, and assumptions are challenged respectfully to arrive at the best possible solutions.

• Agile Iteration: Embracing an iterative design process, with quick feedback loops and the ability to adapt designs based on performance data and stakeholder input.

📝 Enhancement Note: The culture values a blend of creative excellence and business pragmatism. Designers are expected to be strategic partners, not just visual executors, contributing directly to the company's commercial success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Excellence with Commercial Demands: Constantly ensuring that high-fidelity, user-centric design also meets aggressive conversion rate targets and commercial objectives.

• Rapid Iteration in a Scaling Environment: Working within a fast-paced, growing e-commerce business may require quick turnarounds and the ability to adapt to evolving priorities.

• Design System Maintenance Across Brands: Ensuring consistency and scalability of the design system across a diverse portfolio of brands, each with potentially unique branding and user needs.

• Remote Collaboration Dynamics: Effectively collaborating and building strong working relationships with remote team members, particularly the Shopify developer, across different time zones.

Learning & Development Opportunities:

• Deep Dive into E-commerce CRO: Gaining advanced expertise in conversion rate optimization strategies and their direct impact on e-commerce performance.

• Shopify Ecosystem Expertise: Developing a nuanced understanding of Shopify's platform capabilities and design limitations for e-commerce.

• Scalable Design System Development: Leading and refining the creation of a comprehensive design system for a multi-brand portfolio.

• Behavioral Design & AI in UX: Exploring and applying cutting-edge techniques in behavioral design and AI within the product design process.

• Potential for Permanent Role: The opportunity to transition from a contract role into a permanent position within a growing company offers long-term career stability and advancement.

📝 Enhancement Note: The challenges are typical of a high-growth e-commerce environment, requiring adaptability and a strong focus on tangible results. The growth opportunities are significant, especially regarding specialization in e-commerce and the potential for long-term career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved the conversion rate of an e-commerce product or page through design. What was the problem, your approach, and the measurable outcome?" (Focus on CRO, data, and impact)

• "How do you approach building and maintaining a scalable design system, especially across multiple brands? What are the key components and considerations?" (Focus on Figma, scalability, and system thinking)

• "Walk me through your process for designing a complex customer journey for an e-commerce checkout or onboarding flow. How do you ensure it's both user-friendly and conversion-optimized?" (Focus on process, user journeys, and commercial goals)

• "How do you collaborate with developers to ensure your designs are implemented accurately and efficiently? Describe a challenging implementation scenario and how you resolved it." (Focus on collaboration, communication, and technical understanding) Company & Culture Questions:

• "What interests you about Koin Limited and our portfolio of brands? How do you see your design skills contributing to our commercial ambitions?" (Focus on research and alignment with company goals)

• "How do you stay updated on the latest trends in e-commerce UX/UI, CRO, and design technology like AI?" (Focus on continuous learning)

• "Describe a situation where you had to constructively challenge an assumption or a decision made by a stakeholder or team member. What was the outcome?" (Focus on communication, assertiveness, and collaboration) Portfolio Presentation Strategy:

• Focus on Impact: For the project you're most proud of, dedicate significant time to detailing the commercial impact. Use metrics (e.g., X% increase in conversion, Y% decrease in bounce rate, Z% uplift in AOV).

• Showcase Your Figma Skills: Be ready to demonstrate your proficiency with components, variables, and Auto Layout within your portfolio examples.

• Explain Your "Why": Clearly articulate the strategic thinking behind your design decisions. Connect every choice back to user needs and business objectives.

• Be Prepared for Technical Questions: Expect to be asked about accessibility, micro-interactions, and your understanding of the Shopify ecosystem.

• Outline Future Improvements: Demonstrate foresight by discussing what you would iterate on next and why, showing a commitment to ongoing optimization.

📝 Enhancement Note: The interview process is designed to assess not just design skills but also commercial acumen, strategic thinking, and collaborative ability. Candidates must prepare to quantify their impact and articulate their design process in business terms.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features your strongest e-commerce design projects, with a clear emphasis on conversion optimization and commercial impact. Tailor your case studies to highlight your expertise in Figma, design systems, and developer collaboration.

• Resume Optimization: Highlight your experience with e-commerce, CRO, Figma, and working with developers. Use keywords from the job description, such as "high-converting digital experiences," "design systems," "customer journeys," and "commercial purpose." Quantify achievements with numbers where possible.

• Prepare Your Project Presentation: Select one project that best demonstrates your problem-solving skills, design thinking, commercial impact, and ability to collaborate. Practice presenting it clearly and concisely, focusing on the problem, your solution, the results, and future improvements.

• Company Research: Thoroughly research Koin Limited, its brands, and its mission. Understand their e-commerce strategy and how your role as a UX/UI Product Designer can directly contribute to their £100 million business ambition.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.