UX/UI Designer (Web & Landing Pages)

📍 Job Overview

Job Title: UX/UI Designer (Web & Landing Pages)

Company: Apex CRO

Location: Hong Kong, China

Job Type: Full-Time

Category: Conversion Rate Optimization / UX/UI Design

Date Posted: August 24, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop conversion-focused web pages and landing pages for top eCommerce brands, driving measurable improvements in user engagement and conversion rates.

• Translate client briefs and strategic objectives into intuitive, visually appealing, and user-centered design solutions, leveraging a deep understanding of UX/UI principles.

• Collaborate closely with cross-functional teams, including developers and client stakeholders, to ensure seamless design handoffs, efficient implementation, and effective iterative feedback loops.

• Utilize advanced design tools and emerging technologies, such as AI image generation, to enhance design output and maintain a competitive edge in the eCommerce landscape.

📝 Enhancement Note: While the title is "UX/UI Designer," the core responsibilities and company focus on "Conversion Rate Optimization" (CRO) indicate this role is heavily geared towards driving measurable business outcomes through design. Candidates should emphasize their experience in designing for conversion and optimizing user journeys that lead to sales or desired actions. The mention of "top eCommerce brands" suggests a fast-paced, results-driven environment.

📈 Primary Responsibilities

• Conceptualize and design visually compelling and conversion-optimized websites and landing pages based on client briefs, market research, and CRO best practices.

• Develop detailed wireframes, user flows, high-fidelity mockups, and interactive prototypes to effectively communicate design concepts and user interactions.

• Collaborate with front-end developers to ensure accurate and efficient implementation of designs, providing clear specifications and assets during the handoff process.

• Communicate design progress, gather feedback, and manage revisions with clients, ensuring alignment with project goals and expectations.

• Conduct user research and analysis to inform design decisions, identify usability issues, and propose data-driven improvements to enhance the user experience and conversion rates.

• Stay abreast of the latest trends in UX/UI design, CRO, and eCommerce, and explore the application of AI tools for design generation and enhancement.

📝 Enhancement Note: The responsibilities clearly indicate a dual focus on aesthetic design (UI) and user-centricity driving business results (UX/CRO). The emphasis on "transforming briefs and ideas into stunning designs" and "communicating with clients for updates and revisions" highlights the need for strong communication and client-facing skills alongside design expertise.

🎓 Skills & Qualifications

Education:

• No specific degree is listed, suggesting a focus on demonstrable skills and portfolio over formal education.

• Continuous learning in design principles and CRO is implicitly valued, as indicated by the "Free education, tools, and courses" benefit. Experience:

• 2-5 years of professional experience in UX/UI design, with a significant portion focused on web and landing page design.

• Proven track record of designing for conversion and optimizing user journeys in a commercial or agency setting. Required Skills:

• Expert proficiency in Figma: Including advanced knowledge of components, auto-layout, and prototyping features for efficient and scalable design workflows.

• Strong UI Design Skills: Demonstrated ability in visual hierarchy, layout design, typography, and color theory to create aesthetically pleasing and effective interfaces.

• Conversion-Focused UX Design Principles: Deep understanding of how to design for user acquisition, engagement, and conversion, with a data-driven approach.

• Wireframing & Prototyping: Ability to create clear wireframes, user flows, and interactive prototypes to articulate design concepts.

• Client Communication: Excellent verbal and written communication skills for client interactions, feedback gathering, and presenting design solutions.

• Collaboration: Ability to work effectively with developers and other team members.

Preferred Skills:

• AI Image Generation & Editing: Experience with AI tools for creating and refining visual assets.

• Branding & Visual Identity: Understanding of brand guidelines and ability to maintain brand consistency across designs.

• eCommerce Design: Specific experience designing for online retail environments and understanding of e-commerce user journeys.

📝 Enhancement Note: The explicit requirement for "Expert in Figma" is a critical filter. Candidates should be prepared to showcase their Figma skills, particularly advanced features like auto-layout and component libraries, during the interview process. The "Bonus" skills indicate areas where candidates can differentiate themselves, especially AI image generation, which is a forward-looking requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase at least 2-3 detailed case studies demonstrating your process for designing websites or landing pages that achieved specific conversion rate improvements. Quantify results whenever possible (e.g., "increased conversion rate by X%", "reduced bounce rate by Y%").

• Figma Proficiency Showcase: Include examples that highlight your expertise in Figma, such as complex component systems, auto-layout applications, or interactive prototypes created within the tool.

• Design Process Documentation: Clearly articulate your design process from brief to final handoff, including research, ideation, wireframing, prototyping, testing (if applicable), and collaboration with developers.

• Visual Design Aesthetics: Demonstrate a strong sense of visual hierarchy, layout, and branding consistency across your portfolio pieces.

Process Documentation:

• Workflow Design: Ability to map out and design user flows and website navigation that are intuitive and lead users towards desired actions.

• Prototyping & Iteration: Experience creating interactive prototypes to test design concepts and iterating based on feedback and data.

• Developer Handoff: Documented experience in preparing design assets and specifications for developer implementation, ensuring clarity and accuracy.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate their portfolios to prominently feature projects where their design decisions directly led to measurable conversion improvements. Highlighting Figma expertise within these case studies will be crucial.

💵 Compensation & Benefits

Salary Range:

• Estimated Monthly Salary: $1,500 - $2,000 USD per month.

• Regional Context (Hong Kong): This salary range, while competitive for a remote role with flexible hours, is on the lower end for experienced designers in high-cost-of-living areas like Hong Kong if they were to work locally. However, for a fully remote position with asynchronous work, it aligns with global remote talent market rates for mid-level roles. The company is an "eCommerce CRO agency," suggesting a performance-driven compensation structure might be at play, with potential for bonuses tied to client success.

Benefits:

• Competitive Salary: As stated, with the potential for growth.

• 100% Remote: Work from anywhere with an internet connection.

• Async Flexible Work Hours: Ability to manage your own schedule, ideal for global teams and personal productivity.

• Career Growth and Promotion Opportunities: Clear pathways for advancement within a growing company and agency.

• Free Education, Tools, and Courses: Investment in professional development to enhance skills and stay current.

• Work with Top eCommerce Brands: Opportunity to collaborate with well-known and high-impact clients.

Working Hours:

• Estimated 40 hours per week, with flexibility due to the asynchronous work model. This allows individuals to structure their work around their peak productivity times.

📝 Enhancement Note: The salary is presented in USD per month, which is important for candidates in different regions. The "async flexible work hours" is a significant benefit for remote workers, enabling a better work-life balance and autonomy. The company's investment in employee education is a strong indicator of its commitment to skill development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Conversion Rate Optimization (CRO) Agency, specifically serving the eCommerce sector.

Company Size: Apex CRO is a growing agency, indicated by the "growing company" benefit and the need to expand the design team. This suggests a dynamic, potentially fast-paced environment where individual contributions are highly visible.

Founded: While the founding date is not provided, the company's client roster (including notable brands and Shark Tank features) suggests a track record of success and established credibility in the eCommerce CRO space.

Team Structure:

• The UX/UI Designer will likely be part of a broader design or creative team, potentially working alongside other designers, copywriters, and strategists.

• Close collaboration with developers is explicitly mentioned, indicating a strong interdependency between design and engineering.

• Client-facing responsibilities mean interaction with account managers or client success teams. Methodology:

• Data-Driven Design: As a CRO agency, Apex CRO's methodology is inherently focused on using data analytics and user behavior insights to drive design decisions and optimize performance.

• Conversion-Focused Approach: Every design initiative is likely evaluated based on its potential to improve conversion rates, average order value, or other key eCommerce metrics.

• Agile & Iterative: The nature of CRO and client work suggests an agile, iterative process involving continuous testing, analysis, and refinement of designs.

Company Website: https://apex-cro.com

📝 Enhancement Note: Apex CRO operates in a niche but critical area of digital marketing. Their focus on "eCommerce brands" and "conversion rate optimization" means the culture is likely results-oriented, analytical, and client-centric. Designers here are expected to be problem-solvers who can translate business goals into effective user experiences.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer, suitable for individuals with 2-5 years of experience. It requires a solid foundation in design principles and practical application, with an emphasis on conversion optimization.

Reporting Structure: The designer will likely report to a Design Lead, Creative Director, or Head of Operations/Projects within the agency. Direct collaboration with developers and client communication implies a degree of autonomy.

Operations Impact: The designer's work directly impacts the client's revenue and business growth. By improving website conversion rates, they contribute significantly to the agency's success and client retention. This role is integral to the "operations" of the agency by ensuring client websites perform optimally.

Growth Opportunities:

• Specialization: Deepen expertise in eCommerce UX/UI and CRO, becoming a go-to specialist.

• Leadership: Progress to Senior UX/UI Designer, Lead Designer, or potentially manage a team of designers as the agency grows.

• Skill Expansion: Develop skills in areas like A/B testing strategy, user research methodologies, and advanced analytics interpretation.

• Client Management: Grow into roles with more direct client strategy and account management responsibilities.

📝 Enhancement Note: The "career growth and promotion opportunities" and "free education, tools, and courses" benefits are key indicators that Apex CRO invests in its employees' development. Candidates should inquire about specific career paths and learning opportunities related to CRO and advanced design techniques.

🌐 Work Environment

Office Type: This is a 100% remote position, offering a fully distributed work environment.

Office Location(s): While the company is based in Hong Kong, the role is remote, meaning the designer can work from any location. However, candidates should be aware of time zone differences for collaboration.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes collaboration with developers, clients, and internal teams, requiring effective use of digital collaboration tools.

• Tools & Technology: Access to industry-standard design software (Figma) and potentially project management and communication platforms (e.g., Slack, Asana, Jira).

• Async Flexibility: The asynchronous nature of work means the designer has significant autonomy in structuring their workday, which can be both a benefit and a challenge, requiring strong self-discipline and time management.

Work Schedule: Flexible, asynchronous work hours are a core benefit, allowing for a work-life balance tailored to the individual's needs, while still meeting project deadlines and collaboration requirements.

📝 Enhancement Note: The asynchronous and remote nature of the work demands a high degree of self-motivation, organization, and proactive communication from the designer. Candidates should highlight their experience thriving in such environments.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio via the provided link.

• Portfolio Review: Initial screening will heavily rely on the portfolio to assess design skills, process, and conversion-focused experience.

• Initial Interview: Likely a screening call with HR or a hiring manager to discuss experience, motivations, and fit with the company culture.

• Design Challenge/Case Study Presentation: Candidates may be asked to complete a small design exercise or present a detailed case study from their portfolio, focusing on their process and results.

• Technical Interview: Discussion with design leads or senior designers to delve deeper into Figma proficiency, UX/UI principles, and problem-solving abilities.

• Final Interview: Possibly with a senior leader to discuss career aspirations, cultural fit, and final decision-making.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the problem, your solution, and the quantifiable results achieved (e.g., "Increased conversion rate by 15%").

• Showcase Figma Mastery: Highlight specific Figma features used (auto-layout, components, prototyping) and explain why they were beneficial.

• Detail Your Process: Walk through your thought process, research methods, and design iterations. Explain the rationale behind key design decisions.

• Tailor to CRO: Emphasize how your designs were specifically crafted to optimize conversions, user flow, and user engagement for eCommerce clients.

• Be Concise: Ensure your portfolio is well-organized, easy to navigate, and presents your best work clearly.

Challenge Preparation:

• Understand CRO Fundamentals: Be ready to discuss core CRO principles and how they apply to web and landing page design.

• Figma Practice: Ensure you are comfortable with advanced Figma features and can articulate their use cases.

• Prepare a Case Study: Have a strong case study ready to present, covering problem, process, solution, and results, with a focus on conversion impact.

• Client Communication Simulation: Be prepared to discuss how you would handle client feedback, revisions, and challenging conversations.

📝 Enhancement Note: The interview process will likely place a strong emphasis on the portfolio and practical design skills. Candidates should prepare to articulate their design thinking and demonstrate how their work directly contributes to business objectives, particularly conversion rates.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential and required. Candidates must be expert users, comfortable with advanced features like auto-layout, component libraries, and interactive prototyping.

• Adobe Creative Suite (Photoshop, Illustrator): Likely used for image editing, asset creation, and potentially more complex graphic design tasks.

• Prototyping Tools: While Figma has robust prototyping capabilities, familiarity with other specialized tools might be a plus.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret data from GA to inform design decisions and measure impact.

• Hotjar / Crazy Egg / Similar Heatmap Tools: Experience with tools that visualize user behavior (heatmaps, scroll maps, session recordings) to identify usability issues and conversion blockers.

• A/B Testing Platforms: Familiarity with tools like Google Optimize, Optimizely, or VWO to understand how designs are tested and validated.

CRM & Automation:

• While not directly managing CRM systems, understanding how website interactions feed into CRM data and marketing automation workflows would be beneficial for a CRO-focused designer.

📝 Enhancement Note: The explicit mention of "Expert in Figma" makes it the primary tool. However, for a CRO agency, understanding analytics and A/B testing tools is crucial for informing design and proving ROI. Candidates should be prepared to discuss how they use data to guide their design process.

👥 Team Culture & Values

Operations Values:

• Conversion-Driven: A primary value will be the relentless pursuit of improving conversion rates and client business outcomes.

• Data-Informed: Decisions are based on data, analytics, and user behavior rather than solely on subjective preference.

• Client-Centric: A strong focus on understanding and meeting client needs, delivering value, and building strong relationships.

• Efficiency & Optimization: A culture that values streamlined processes, effective workflows, and continuous improvement.

• Collaboration & Communication: Open communication channels and a collaborative spirit are essential for a remote, distributed team.

Collaboration Style:

• Remote & Asynchronous: Communication will primarily be digital, leveraging tools like Slack, email, and video conferencing.

• Cross-Functional Integration: Close working relationships with developers, strategists, and account managers are expected.

• Feedback Culture: An environment where constructive feedback is shared and received openly to improve designs and processes.

📝 Enhancement Note: The company's positioning as a CRO agency implies a culture that is analytical, results-oriented, and focused on measurable impact. Designers will need to be comfortable with data, embrace iterative design, and excel at communicating their rationale to both internal teams and clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Conversion: The core challenge is to create visually stunning designs that also effectively drive conversions, sometimes requiring compromises between pure aesthetics and performance metrics.

• Remote Collaboration: Maintaining strong communication and collaboration within a fully remote and asynchronous team can be challenging, requiring proactive effort.

• Client Expectations: Managing client expectations, especially when dealing with subjective feedback or ambitious growth targets, requires strong communication and negotiation skills.

• Rapidly Evolving eCommerce Landscape: Staying updated with the latest trends in eCommerce, UX/UI, and CRO requires continuous learning.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen understanding of A/B testing methodologies, user journey mapping, and conversion funnel optimization.

• New Design Technologies: Explore and integrate emerging tools like AI image generation and advanced prototyping software into workflows.

• Client Strategy: Gain experience in developing overarching UX/CRO strategies for clients, moving beyond individual page design.

• Agency Growth: Opportunities to contribute to the agency's growth by improving internal processes, mentoring junior designers, or taking on leadership roles.

📝 Enhancement Note: The role offers a clear path to becoming a highly skilled UX/UI designer specifically within the eCommerce CRO niche. The agency's investment in education supports tackling these challenges and capitalizing on growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing a landing page for a new eCommerce product launch to maximize initial conversion rates?" (Focus on your process, research, and conversion-driving elements).

• "Describe a time you had to balance a client's aesthetic preferences with CRO best practices. How did you navigate that situation?" (Assess communication, persuasion, and data-driven approach).

• "Walk me through a complex component you built in Figma and explain its benefits for efficiency and scalability." (Tests Figma proficiency and understanding of design systems).

• "How do you use data and analytics to inform your design decisions for web pages?" (Evaluate your analytical mindset and understanding of CRO metrics). Company & Culture Questions:

• "What interests you about Apex CRO and our focus on Conversion Rate Optimization for eCommerce brands?" (Show genuine interest and understanding of their niche).

• "How do you manage your workload and communicate effectively in a fully remote, asynchronous environment?" (Assess self-management and communication skills).

• "How do you ensure your designs align with a brand's visual identity while also optimizing for conversion?" (Tests understanding of brand consistency and CRO balance). Portfolio Presentation Strategy:

• Structure: For each case study, clearly present the client/project, the problem, your role, your process (research, ideation, design), the solution, and the quantifiable results.

• Figma Showcase: During the presentation, be ready to share your Figma files or screen share to demonstrate specific advanced techniques you used.

• Quantify Everything: Emphasize the metrics and ROI your designs achieved. Use clear charts or callouts for key numbers.

• Storytelling: Weave a narrative around each project, explaining the challenges and how your design thinking provided solutions.

• Conciseness: Be mindful of time; present your strongest points efficiently.

📝 Enhancement Note: Candidates should prepare to demonstrate not just their design skills but also their strategic thinking regarding conversion optimization and their ability to thrive in a remote, client-facing role. Being able to articulate the "why" behind design decisions, backed by data, will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the join.com link provided.

• Curate Your Portfolio: Select your strongest 2-3 case studies that prominently feature conversion-focused web or landing page designs for eCommerce clients. Ensure each case study clearly outlines the problem, your design process (especially Figma usage), your solution, and quantifiable results.

• Tailor Your Resume: Highlight your expertise in Figma, UX/UI design principles, conversion optimization, and experience with eCommerce. Use keywords from the job description such as "Figma," "UX design," "UI design," "Conversion Rate Optimization," "Landing Pages," and "eCommerce."

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear communication of your process, design rationale, and the impact of your work. Be ready to demonstrate your Figma skills if asked.

• Research Apex CRO: Understand their client portfolio, their approach to CRO, and their company values to articulate your interest and cultural fit during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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