UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: This is Gain Ltd

Location: Vancouver, British Columbia, Canada

Job Type: Full-Time

Category: Conversion Rate Optimization (CRO) Design / User Experience (UX) & User Interface (UI) Design

Date Posted: 2026-06-10

Experience Level: 3-5 years professional experience

Remote Status: Hybrid (2 days/week in office)

🚀 Role Summary

• Design and develop high-fidelity wireframes, interactive prototypes, and final designs for A/B tests and user research initiatives, directly impacting client conversion rates.

• Leverage quantitative and qualitative data from A/B experimentation and user research to inform actionable UX/UI recommendations and design decisions.

• Translate complex user journeys and business objectives into intuitive, user-centered digital experiences that drive measurable growth for clients.

• Collaborate closely with a multidisciplinary team of Consultants, Project Managers, and Developers to execute design strategies from concept to implementation.

📝 Enhancement Note: This role is positioned within the "Conversion" business unit, highlighting a strong focus on Conversion Rate Optimization (CRO) and data-driven design. The emphasis on A/B testing and leveraging client data indicates a performance-oriented design function, rather than purely aesthetic.

📈 Primary Responsibilities

• Create detailed wireframes, high-fidelity mockups, and interactive prototypes for client A/B tests, user research studies, and bespoke design projects, ensuring a seamless handoff to development teams.

• Execute high-fidelity visual designs based on provided wireframes, rigorously adhering to client brand guidelines, visual identity, and overall website aesthetic to maintain brand consistency.

• Deconstruct intricate user workflows and complex user experience challenges, distilling them into simple, intuitive, and effective design solutions.

• Actively utilize Conversion's A/B experimentation data and qualitative research findings to generate actionable UX/UI recommendations that drive client growth and improve customer engagement.

• Foster strong collaborative relationships with internal stakeholders, including Consultants, Project Managers, and Developers, to effectively bring design concepts and client strategies to life.

📝 Enhancement Note: The responsibilities emphasize a dual focus on creative execution (wireframes, prototypes) and data-informed decision-making. The explicit mention of "client A/B tests" and "Conversion's extensive quantitative and qualitative insights" underscores the CRO aspect of this UX/UI role.

🎓 Skills & Qualifications

Education: Bachelor's degree in UX/UI Design, Graphic Design, Human-Computer Interaction, or a related field.

Experience: 3-5 years of professional experience in Web UX/UI Design, with a demonstrated history of creating user-centered digital experiences.

Required Skills:

• Proven expertise in UX/UI design principles and user-centered design methodologies.

• Strong portfolio showcasing strategic thinking, meticulous attention to detail, and successful user-centered design projects, ideally with conversion-focused or data-informed work.

• High proficiency in design and prototyping tools, specifically Figma and the Adobe Creative Suite (e.g., Photoshop, Illustrator, XD).

• Solid experience in creating interactive prototypes that effectively communicate user flows and interaction design.

• In-depth knowledge of responsive design principles and best practices for various devices and screen sizes.

• Fundamental understanding of HTML, CSS, and JavaScript, enabling effective collaboration with front-end developers and comprehension of development constraints.

• Excellent written and verbal communication skills, with the ability to articulate design rationale and present concepts clearly.

• Demonstrated ability to adapt and tailor UX/UI design styles to diverse industries and target market segments. Preferred Skills:

• Experience designing specifically for A/B or multivariate testing environments.

• Copywriting or microcopy experience, particularly for crafting effective variation copy for A/B tests.

• Familiarity with structuring designs to support AI-assisted development workflows.

📝 Enhancement Note: The requirement for a "strong portfolio demonstrating strategic thinking, attention to detail, and user-centered design — ideally including conversion-focused or data-informed work" is critical. Candidates should curate their portfolios to highlight projects that showcase their ability to achieve business outcomes through design, supported by data.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear understanding of the user-centered design process, from research and ideation to prototyping and testing.

• Showcase specific examples of how design decisions were informed by data (A/B test results, user analytics, qualitative feedback) to achieve measurable improvements in key metrics (e.g., conversion rates, engagement, task completion).

• Include case studies that detail the problem, your design process, the solutions implemented, and the resulting impact, quantifying success wherever possible.

• Present a range of design outputs, including wireframes, high-fidelity mockups, and interactive prototypes, highlighting your proficiency in tools like Figma. Process Documentation:

• Exhibit a systematic approach to design, detailing how you translate client goals and user needs into actionable design strategies.

• Showcase experience in managing the design-to-development handoff, ensuring clarity for developers and maintaining design integrity through implementation.

• Provide examples of how you iterate on designs based on testing feedback and performance data, demonstrating a continuous improvement mindset.

📝 Enhancement Note: Given the role's emphasis on CRO and data-driven design, portfolios must clearly articulate the "why" behind design choices, backed by evidence of their effectiveness in driving desired business outcomes. Quantifiable results are paramount.

💵 Compensation & Benefits

Salary Range: $70,000 - $80,000 CAD annually. This range is based on the provided hiring range, reflecting the typical compensation for a UX/UI Designer with 3-5 years of experience in Vancouver, Canada, considering the company's stated compensation philosophy and internal equity.

Benefits:

• Hybrid Work Environment: A blend of remote flexibility and in-office collaboration, with 2 days per week expected in the Vancouver office.

• Home Office Allowance: Support for setting up an effective remote workspace.

• Flex-Fridays: Dedicated uninterrupted time on Fridays for focused work or early sign-off.

• Generous Paid Time Off: Starting with 3 weeks of paid time off annually.

• Winter Holiday Office Closure: Additional time off during the holiday season.

• Work From Anywhere: Flexibility to work from anywhere globally for up to 20 business days (4 weeks) per year.

• Wellness Focus: Dedicated wellness time, comprehensive health and dental coverage, a health spending account, and a wellness spending account.

• Dog-Friendly Office: Welcoming environment for canine companions.

• Office Gym Membership: Access to fitness facilities.

• Reward & Recognition Programs: Formal programs to acknowledge and celebrate team and individual contributions.

• Great Place to Work® Certified: Recognition of a positive and supportive work environment.

Working Hours: The role is full-time, typically assuming a standard 40-hour work week. The "Flex-Fridays" policy offers some flexibility within this structure.

📝 Enhancement Note: The salary range is provided in CAD, reflecting the Vancouver, Canada location. The benefits package is quite comprehensive, emphasizing work-life balance, wellness, and flexibility, which are attractive to operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, Digital Transformation, Data Analytics, and Creative Services. GAIN operates at the intersection of these fields, focusing on driving measurable growth for brands through optimization.

Company Size: Workable data suggests a company size between 51-200 employees. This indicates a mid-sized organization, likely offering a balance between established processes and agile, collaborative team structures. For operations professionals, this size often means opportunities for broader impact and direct contribution, with less bureaucracy than very large corporations.

Founded: GAIN was founded to unite data, technology, and creativity. This history suggests a company built on innovation and a forward-thinking approach to marketing and business growth.

Team Structure:

• The role reports to the Design Manager, indicating a structured design department.

• The "Conversion" business unit is a key focus, suggesting a team specialized in CRO and performance optimization.

• Collaboration is expected with internal teams such as Consultants, Project Managers, Developers, and potentially researchers, highlighting a cross-functional team environment. Methodology:

• Data-Driven Creativity: GAIN emphasizes a blend of data intelligence and creative execution, where insights spark imagination and data informs all decisions.

• User-Centered Design: The role explicitly requires a user-centered approach, ensuring that customer needs and experiences are paramount.

• Agile Execution: Phrases like "Make It Happen" and "Progress beats perfection" suggest an agile and results-oriented operational philosophy.

• Rebel Thinking & Swarming Expertise: The company culture encourages curiosity, challenging the status quo, and leveraging collective intelligence to solve complex problems.

Company Website: https://www.thisisgain.com/

📝 Enhancement Note: The company culture appears to be a strong differentiator, focusing on innovation ("Rebel Thinking"), execution ("Make It Happen"), and collaboration ("Swarming Our Expertise"). This is crucial for operations candidates who often thrive in environments that value efficiency, data, and strategic problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level UX/UI Designer, requiring 3-5 years of professional experience. It involves executing design strategies, leveraging data, and collaborating with various teams, offering a solid foundation for further specialization within UX/UI or CRO.

Reporting Structure: The designer reports to a Design Manager, indicating a clear line of management and mentorship. This relationship is key for understanding team dynamics and navigating internal processes.

Operations Impact: The UX/UI Designer's impact is directly tied to client success through conversion rate optimization. By creating effective A/B test variations and user-centered designs, they directly influence client revenue growth and digital performance. This role provides tangible evidence of impact through measurable results.

Growth Opportunities:

• Specialization in CRO Design: Deepen expertise in conversion rate optimization techniques, A/B testing methodologies, and data-informed design within a specialized agency environment.

• Skill Development: Opportunities to hone skills in advanced Figma techniques, prototyping, user research interpretation, and potentially AI-assisted design workflows.

• Cross-functional Exposure: Gain experience working with diverse teams (Consultants, Project Managers, Developers), enhancing collaboration and project management capabilities.

• Client-Facing Experience: Develop strong client communication and presentation skills through presenting design recommendations and results.

• Potential for Senior/Lead Roles: With proven success and expanded expertise, career progression could lead to Senior UX/UI Designer, Lead CRO Designer, or even management roles within the design team.

📝 Enhancement Note: The role offers a clear path for growth within the specialized field of CRO and data-driven design. Candidates looking to build a career focused on measurable impact and performance optimization will find this appealing.

🌐 Work Environment

Office Type: Hybrid work environment with 2 days per week expected in the Vancouver office. This suggests a modern workspace designed for collaboration, meetings, and focused work, balanced with remote flexibility.

Office Location(s): Vancouver, British Columbia, Canada. Specific office details (e.g., amenities, neighborhood) are not provided but can be inferred to be accessible for local employees.

Workspace Context:

• The hybrid model likely fosters a collaborative environment during office days, encouraging teamwork and knowledge sharing among designers and other departments.

• Access to necessary design tools and technology is implied, with an expectation of proficiency in Figma and Adobe Creative Suite.

• Opportunities for direct interaction with team members, project managers, and consultants are present during in-office days, promoting effective communication and problem-solving.

Work Schedule: Full-time, with a standard 40-hour work week. The "Flex-Fridays" policy offers some autonomy and flexibility in managing the end of the work week. The "Work From Anywhere" policy for up to 20 business days per year adds significant flexibility for remote work arrangements outside of the core hybrid requirement.

📝 Enhancement Note: The hybrid nature, coupled with extensive remote work flexibility, suggests a modern and adaptable work environment that values employee well-being and autonomy, while still promoting team cohesion through scheduled office days.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical process for this type of role would likely include:

• Application & Screening: Initial review of resume and portfolio.

• Hiring Manager Interview: Discussion about experience, role expectations, and cultural fit.

• Design Challenge/Portfolio Review: A practical exercise or in-depth review of the candidate's portfolio, focusing on strategic thinking, data-informed design, and CRO principles.

• Team Interviews: Meetings with potential colleagues (e.g., developers, project managers, consultants) to assess collaboration and technical understanding.

• Final Interview: Potentially with senior leadership or the Design Manager for final assessment.

Portfolio Review Tips:

• Highlight CRO Impact: Specifically curate projects that demonstrate your ability to improve conversion rates, user engagement, or other key performance indicators. Use data and metrics to quantify your success.

• Showcase Process: Clearly articulate your design process for each project. Explain how you used user research, data analysis, and A/B testing insights to guide your decisions.

• Demonstrate Tool Proficiency: Ensure your portfolio includes examples of work created in Figma and showcases interactive prototypes.

• Brand Adaptation: Include examples showing your flexibility in adapting design styles to different industries and brand guidelines.

• Explain Rationale: Be prepared to walk through your designs and explain the strategic thinking and user-centered rationale behind every choice.

Challenge Preparation:

• If a design challenge is given, focus on understanding the business objective and user needs first.

• Prioritize data-informed decision-making in your approach, even if hypothetical data is provided.

• Be prepared to present your solution clearly, justifying your design choices with evidence and logic.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates must demonstrate not just design skills, but a strategic, data-driven approach to achieving client business outcomes through UX/UI design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, high-fidelity design, prototyping, and collaboration. Proficiency is a core requirement.

• Adobe Creative Suite: Including Photoshop and Illustrator, for image editing, asset creation, and other graphic design tasks.

• Prototyping Tools: Experience with interactive prototyping within Figma or other tools is expected.

Analytics & Reporting:

• Familiarity with interpreting data from A/B testing platforms (though specific tools aren't named, an understanding of how to leverage their output is key).

• Understanding of web analytics principles to inform design decisions. CRM & Automation:

• While not primary tools for this role, a fundamental understanding of how designs integrate with client websites and potentially CRM systems (e.g., for lead generation forms) would be beneficial.

• Knowledge of HTML, CSS, and JavaScript is crucial for effective collaboration with front-end developers.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite is standard. The key differentiator is the need to integrate this technical proficiency with an understanding of A/B testing data and front-end development constraints.

👥 Team Culture & Values

Operations Values:

• Data-Driven: A strong emphasis on using data and research insights to guide decisions and persuade stakeholders. This aligns with the core CRO function.

• Strategic Design: Designers are expected to focus on business objectives while maintaining a user-centric approach, demonstrating a balance between commercial goals and user needs.

• Creative Problem-Solving: Encouragement to think creatively and develop innovative solutions to unique challenges, especially within the context of A/B testing variations.

• Detail-Oriented: A commitment to high standards of accuracy and quality in all design outputs.

• Collaborative & Supportive: Valuing teamwork, constructive feedback, and mutual support within the team.

• Adaptability: Willingness to adapt design styles and approaches to suit different industries and client needs.

Collaboration Style:

• Cross-functional Integration: Close collaboration with Consultants, Project Managers, and Developers is integral to the role.

• Evidence-Based Communication: Confidence in explaining recommendations with evidence when questioned, fostering a culture of informed discussion.

• Constructive Feedback: Openness to receiving and incorporating design feedback to improve outcomes.

• Team-Oriented: The "Swarming Our Expertise" value highlights a commitment to collective success over individual achievement.

📝 Enhancement Note: The company culture strongly supports a performance-oriented, data-informed, and collaborative environment. Operations professionals will appreciate the emphasis on measurable impact and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data with Intuition: Effectively integrating quantitative A/B test data with qualitative user insights and design intuition to create compelling variations.

• Adapting to Diverse Clients: Consistently tailoring design strategies and aesthetics to a wide range of industries, brand identities, and target audiences.

• Managing Tight Deadlines: Excelling in a fast-paced environment with multiple projects and demanding timelines, requiring strong time management and prioritization skills.

• Translating Complex Concepts: Simplifying intricate user workflows and business requirements into intuitive and user-friendly designs.

• Staying Current with AI: Leveraging AI tools effectively to enhance design workflows and keep pace with evolving technology trends.

Learning & Development Opportunities:

• Specialized CRO Training: Deepen expertise in conversion rate optimization strategies and methodologies through hands-on experience and internal knowledge sharing.

• Advanced Tool Proficiency: Opportunities to master advanced features of Figma and explore new design technologies.

• Cross-Disciplinary Learning: Gain insights into marketing strategy, customer science, and performance marketing through collaboration with other GAIN teams.

• Mentorship: Potential for guidance from senior designers and managers to foster career growth.

📝 Enhancement Note: The challenges presented are typical of a high-performance agency environment focused on client results. The growth opportunities are geared towards specialization in a high-demand area of digital design and marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used A/B testing data to significantly improve a user experience or conversion rate. What was your process, and what were the results?" (Prepare a specific case study focusing on data-driven design impact.)

• "How do you approach translating complex user workflows into simple, intuitive designs? Walk us through an example from your portfolio." (Focus on your process and ability to simplify.)

• "Imagine you're tasked with creating variations for a client's landing page to improve lead generation. What data would you look for first, and what initial design hypotheses would you consider?" (Demonstrate strategic thinking and data-informed hypothesis generation.) Company & Culture Questions:

• "What does 'Rebel Thinking' mean to you in a design context?" (Connect it to challenging assumptions and proposing innovative solutions.)

• "How do you balance creative exploration with the need to meet tight deadlines and client brand guidelines?" (Showcase your ability to be both creative and pragmatic.)

• "Describe your experience working in a hybrid or remote team environment. How do you maintain collaboration and productivity?" (Highlight your adaptability and communication skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the client's objective, the problem you addressed, your design process (emphasizing data and user research), the solution, and the measurable results (quantified impact on conversions, engagement, etc.).

• Focus on the "Why": Explain the rationale behind your design decisions, linking them back to user needs and business goals.

• Showcase Data Integration: Explicitly point out where and how data informed your design choices and what the outcome was.

• Demonstrate Tool Proficiency: Be ready to navigate your Figma files or prototypes to illustrate key design elements and interactions.

• Be Concise and Engaging: Aim for clarity and impact, focusing on the most relevant aspects of each project.

📝 Enhancement Note: Interview preparation should heavily emphasize the data-driven and CRO aspects of this role. Candidates need to prove they can design for measurable business outcomes, not just aesthetics.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Tailor your portfolio to prominently feature projects demonstrating conversion optimization, data-informed design, and A/B testing experience. Quantify your impact with metrics.

• Optimize Your Resume: Highlight keywords related to UX/UI design, Figma, Adobe Creative Suite, A/B testing, CRO, user-centered design, and collaborative environments. Emphasize achievements and responsibilities relevant to this specific role.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on explaining your design process, rationale, and the measurable results of your work. Be ready to discuss how you use data to drive design decisions.

• Research GAIN: Understand the company's mission, values ("Rebel Thinking," "Make It Happen," "Swarming Our Expertise"), and their focus on Conversion Rate Optimization. Prepare to articulate how your skills and approach align with their culture and client-centric goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.