UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: JENNY BIRD

Location: Toronto, Ontario, Canada

Job Type: FULL_TIME

Category: Digital Design & E-commerce Operations

Date Posted: May 5, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid (3-4 days in office)

🚀 Role Summary

• Drive the user experience and visual design of JENNY BIRD's e-commerce website and mobile application, directly impacting customer engagement and conversion rates.

• Develop and execute design solutions for daily content updates, new feature implementations, and ongoing website/app enhancements, aligning with marketing objectives and e-commerce KPIs.

• Collaborate closely with E-commerce, Marketing, Creative, and Copy teams to ensure a cohesive and on-brand digital customer journey across all touchpoints.

• Translate user needs and business requirements into intuitive wireframes, interactive prototypes, and polished visual designs, ensuring seamless handoff to development.

• Own the quality assurance process for all digital design implementations, from initial asset export to final site QA, ensuring pixel-perfect execution and adherence to design specifications.

📝 Enhancement Note: This role is positioned at the intersection of creative UX/UI design and e-commerce operations, emphasizing conversion-driven strategies and direct impact on revenue. The "Junior" title may suggest a reporting structure to a Senior Digital Designer for mentorship and guidance, but the "own the design" phrasing implies significant responsibility and autonomy in day-to-day execution.

📈 Primary Responsibilities

• Design and implement engaging homepage and collection page layouts that support the marketing calendar, drive traffic, and optimize for key e-commerce performance indicators (KPIs).

• Create detailed wireframes, iterative design mockups, and interactive prototypes for new website and app features, focusing on user flow and usability.

• Ensure brand consistency and visual cohesion by closely coordinating with E-commerce, Marketing, Creative, and Copy teams throughout the design and development lifecycle.

• Present user experience designs for the e-commerce site and app to the broader marketing team during asset review meetings, articulating design rationale and impact.

• Collaborate with front-end developers to export optimized, production-ready assets and meticulously QA all design implementations to ensure accuracy and adherence to specifications from concept to launch.

• Act as a liaison with tech partners to troubleshoot and resolve any design-related issues or bugs that arise post-implementation.

• Contribute to the development, maintenance, and updating of UI components within the site and app's design system, ensuring scalability and consistency.

• Regularly perform quality assurance checks and update content on secondary web pages to maintain a holistic and elevated brand experience for all users.

📝 Enhancement Note: The responsibilities highlight a strong focus on conversion-driven design within a direct-to-consumer (DTC) e-commerce context. Responsibilities like "owning BAU content" and "QA projects from start to finish" indicate a hands-on, execution-oriented role with significant ownership over the digital storefront's presentation and functionality.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of UX/UI principles in e-commerce contexts is paramount. Formal education in Design, Human-Computer Interaction, or a related field would be beneficial.

Experience: Minimum of 2 years of experience in UX/UI design, web design, or product design, with a preference for candidates who have worked within a jewelry, fashion, or luxury DTC e-commerce brand, or at a digital agency serving such clients.

Required Skills:

• Expert proficiency in Figma, with a demonstrated ability to create clean, organized, and developer-ready design files.

• Hands-on experience designing for and understanding the constraints of Content Management Systems (CMS) editors, with Shopify experience being a significant advantage.

• Proficiency in Adobe Creative Cloud, with specific strengths in Illustrator and Photoshop for asset creation and manipulation.

• Familiarity and comfort with utilizing AI generation tools to augment and accelerate design workflows.

• Strong understanding of core UX principles, conversion-oriented design strategies, and e-commerce best practices.

• Experience contributing to or maintaining component-based design systems for web and app interfaces.

• Excellent communication and presentation skills, capable of clearly articulating design decisions and rationale to diverse, cross-functional stakeholders.

• Meticulous attention to detail, with a proven ability to manage multiple projects concurrently while maintaining high-quality standards.

Preferred Skills:

• Direct experience at a DTC e-commerce brand, understanding the direct link between site design, revenue, and customer retention.

• A keen eye for elevated, editorial aesthetics, with a demonstrated understanding of brand identity nuances specific to jewelry or fashion.

• Ability to work efficiently, producing well-structured Figma files, accurate exports, and thorough QA checks.

• Proactive problem-solving approach, identifying UX opportunities and proposing solutions independently.

📝 Enhancement Note: The emphasis on Figma proficiency and clean file organization is crucial for efficient developer handoffs in a fast-paced e-commerce environment. The mention of AI tools suggests an openness to modern design methodologies. The preference for DTC experience highlights the company's focus on performance-driven design and direct customer impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct e-commerce projects, ideally from DTC fashion/jewelry brands, demonstrating end-to-end design process from discovery to final implementation.

• Include case studies that detail your role in wireframing, user flow mapping, prototyping, and final UI design for web and mobile interfaces.

• Highlight projects that demonstrate conversion-focused design strategies, A/B testing outcomes, or improvements in key e-commerce KPIs (e.g., conversion rate, average order value, bounce rate).

• For each project, clearly articulate the business problem, your design process, the tools used (especially Figma and CMS experience), and measurable results.

Process Documentation:

• Demonstrate how you approach user research and translate insights into design solutions.

• Provide examples of your workflow for creating and iterating on wireframes and prototypes using Figma.

• Showcase your process for collaborating with cross-functional teams (Marketing, E-commerce, Development) and presenting design concepts.

• Illustrate your methodology for asset export, developer handoff, and quality assurance (QA) of digital designs.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as the primary evidence of design capability and understanding of e-commerce conversion drivers. The emphasis on DTC experience and measurable results means portfolio pieces should clearly articulate business impact.

💵 Compensation & Benefits

Salary Range: The anticipated base salary range for this position is $60,000 - $75,000 CAD per year. The exact salary offered will be determined by factors including, but not limited to, the candidate's experience, skills, education, and the company's budget for the role. Salary may vary based on geographic location within Canada.

Benefits:

• Generous Paid Time Off: 3 weeks of vacation plus 3 floating days annually.

• Summer Fridays: Enjoy early office closures at 1:00 PM during the summer months.

• Special Occasion: Your birthday is recognized as a paid day off.

• Comprehensive Health Coverage: Includes a comprehensive benefits program and a flexible health care spending account.

• Family Support: Parental leave top-up program.

• Employee Perks: Significant employee discount on JENNY BIRD products.

• Retirement Savings: Access to a Group Registered Retirement Savings Plan (RRSP) Plan.

• Exclusive Access: Membership to the East Room coworking space located at 507 King East, Toronto.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. The role operates with a hybrid model, requiring 3-4 days per week in the Toronto office.

📝 Enhancement Note: The salary range is competitive for a Junior UX/UI Designer in Toronto, reflecting the specified experience level and the role's direct impact on a DTC e-commerce business. The benefits package is robust, offering attractive perks common in the fashion and lifestyle industries.

🎯 Team & Company Context

🏢 Company Culture

Industry: Jewelry and Lifestyle Brand. JENNY BIRD operates within the competitive fashion and accessories market, with a strong focus on direct-to-consumer (DTC) sales, complemented by wholesale and major department store channels. This multi-channel approach requires a dynamic and adaptive digital strategy.

Company Size: The job description implies a growing business with a dynamic, cross-functional team, suggesting a mid-sized company that has achieved significant growth and is looking to scale its digital presence.

Founded: While the founding date isn't explicitly stated, the company's description as "leading" and "fast-moving" indicates a mature yet evolving brand with established market presence.

Team Structure:

• The Junior UX/UI Designer will report directly to the Senior Digital Designer, who will provide mentorship, creative direction, and feedback.

• This role requires close collaboration with E-commerce, Marketing, Creative, and Copy teams, indicating a matrixed or project-based team structure common in agile digital environments.

Methodology:

• Data-driven decision-making is implied through the focus on e-commerce KPIs and conversion-oriented design.

• Agile methodologies are likely employed, given the need to support a dynamic marketing calendar and rapidly evolve the digital platform.

• Emphasis on user-centric design, keeping the customer at the core of all digital experiences.

Company Website: https://jenny-bird.com/

📝 Enhancement Note: JENNY BIRD's emphasis on "lightweight statement designs," a "1% giveback pledge," and keeping the "customer at the core" suggests a brand culture that values quality, social responsibility, and customer-centricity. The mention of "dynamic creativity" and being "ever-evolving" points to a fast-paced, innovative work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Junior UX/UI Designer," typically indicating an early to mid-career stage. It focuses on executing design tasks and contributing to feature development under the guidance of a senior designer. The "own the design and experience" aspect suggests a significant level of responsibility for specific digital touchpoints.

Reporting Structure: The designer will report directly to the Senior Digital Designer, who serves as a mentor and supervisor for creative and technical guidance. Collaboration will also be extensive with other departments like E-commerce, Marketing, and Development.

Operations Impact: The role has a direct and measurable impact on the company's revenue and brand perception. By optimizing the e-commerce site and app user experience, the designer influences customer acquisition, conversion rates, average order value, and customer retention, directly contributing to the company's financial success and brand loyalty.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in UX/UI design for e-commerce, specifically within the fashion/jewelry sector, and gain hands-on experience with Shopify and design systems.

• Career Progression: Potential to advance to a mid-level UX/UI Designer or Senior Digital Designer role within JENNY BIRD by demonstrating strong performance, taking on more complex projects, and contributing to strategic design initiatives.

• Cross-Functional Learning: Exposure to digital marketing strategies, e-commerce operations, and product development processes, fostering a holistic understanding of the DTC business.

• Mentorship: Direct mentorship from the Senior Digital Designer provides a structured path for learning and professional development.

📝 Enhancement Note: The "Junior" title, combined with "own the design," suggests a role where an individual can quickly grow and demonstrate impact, potentially fast-tracking career progression within the company. The hybrid model and specific office location are crucial for understanding the day-to-day work environment.

🌐 Work Environment

Office Type: The role is hybrid, requiring 3-4 days per week in the office. The company mentions an office location at "East Room located at 507 King East, Toronto, Ontario," which is a coworking space. This suggests a modern, potentially collaborative workspace environment.

Office Location(s): The primary office location for this role is in Toronto, Ontario, specifically at 507 King East. This location is known for its vibrant business district.

Workspace Context:

• Collaborative Environment: The hybrid model and the mention of a coworking space suggest opportunities for spontaneous collaboration and interaction with colleagues from JENNY BIRD and potentially other companies.

• Tools & Technology: Access to industry-standard design tools like Figma and Adobe Creative Cloud, and familiarity with the Shopify platform are essential for daily tasks. The company's use of AI generation tools indicates a forward-thinking approach to design technology.

• Team Interaction: The need for close collaboration with E-commerce, Marketing, and Creative teams implies a dynamic, project-driven workflow where designers are integrated into broader initiatives.

Work Schedule: The role is full-time, with standard working hours expected (approximately 40 hours per week). The hybrid arrangement offers some flexibility, balancing in-office collaboration with remote work. Summer Fridays provide an additional perk for work-life balance.

📝 Enhancement Note: Working from a coworking space like "East Room" can offer a unique blend of professional office amenities and networking opportunities, which might appeal to designers looking for a dynamic work setting. The hybrid nature requires self-discipline and effective time management for both remote and in-office days.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Presentation & Interview: Candidates will likely present a selection of their work, focusing on e-commerce projects, explaining their design process, rationale, and impact. This stage will also involve behavioral and technical questions.

• Cross-Functional Interviews: Meetings with key stakeholders from E-commerce, Marketing, and potentially Development teams to assess collaboration style and understanding of business objectives.

• Final Interview: Discussion with the Senior Digital Designer or hiring manager to finalize fit and discuss role expectations.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your strongest e-commerce projects that best align with JENNY BIRD's brand and the role's requirements (DTC, fashion/jewelry, conversion-driven).

• Structure for Impact: For each project, clearly outline the problem, your role and process, key design decisions, challenges faced, and quantifiable results (e.g., conversion rate improvements, user engagement metrics).

• Highlight Figma & Shopify: Explicitly demonstrate your proficiency with Figma, showcasing clean file organization and developer handoff capabilities. If you have Shopify experience, make sure it's visible in your project case studies.

• Showcase Brand Aesthetic: Ensure your portfolio reflects an understanding of elevated, editorial aesthetics suitable for a jewelry and lifestyle brand.

Challenge Preparation:

• Design Challenge: Be prepared for a potential design challenge, which might involve a hypothetical e-commerce feature, a website layout task, or a critique of an existing user flow. Focus on demonstrating your problem-solving approach, not just the final visual outcome.

• Process Articulation: Practice explaining your thought process clearly and concisely, especially how you translate user needs and business goals into design solutions.

• Stakeholder Communication: Be ready to discuss how you would present design decisions to non-designers and incorporate feedback effectively.

📝 Enhancement Note: The interview process will heavily rely on portfolio review. Candidates should prepare to not only show their designs but also articulate the strategic thinking and business impact behind them. Understanding JENNY BIRD's brand and target audience will be crucial for tailoring responses.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, prototyping, UI design, and developer handoff. Mastery of its features, including components, auto layout, and collaboration tools, is essential.

• Adobe Creative Cloud: Proficiency expected, particularly with Illustrator for vector graphics and Photoshop for image manipulation and editing.

• AI Generation Tools: Familiarity and comfort with using AI to support design workflows, such as generating initial concepts, copy variations, or image assets.

Analytics & Reporting:

CRM & Automation:

E-commerce Platform:

• Shopify: Hands-on experience with Shopify's CMS editor is highly preferred, demonstrating an understanding of how design translates to a live e-commerce environment and its capabilities/limitations.

📝 Enhancement Note: The tech stack is heavily design-centric, with Figma at its core. Understanding how these design tools integrate with the Shopify e-commerce platform and potentially analytics tools is key to success in this role.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value, emphasizing that all digital experiences are designed with the customer at the forefront, aiming to uplift and inspire.

• Dynamic Creativity & Evolution: The company culture fosters innovation and continuous improvement, encouraging team members to be proactive, curious, and adaptive.

• Collaboration & Partnership: Strong emphasis on building and strengthening relationships, both internally across cross-functional teams and externally with accounts.

• Empathy & Trust: Team members are expected to lead with empathy, inspire through work ethic, and build relationships based on trust and respect.

• Proactiveness & Learning: A desire to learn and grow, coupled with the confidence to communicate ideas effectively and support company goals.

Collaboration Style:

• Cross-Functional Integration: The role necessitates close collaboration with E-commerce, Marketing, Creative, and Copy teams, requiring clear communication and shared understanding of objectives.

• Mentorship & Support: The Junior UX/UI Designer will work closely with a Senior Digital Designer for guidance, and is expected to support the growth of peers.

• Lateral Communication: Team members are encouraged to communicate ideas effectively laterally and contribute to the company's overall goals.

📝 Enhancement Note: The company culture appears to value a blend of creative innovation, customer focus, and strong interpersonal relationships. The expectation for proactive contribution and continuous learning aligns well with a fast-paced DTC environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to create visually stunning designs that are also highly effective in driving conversions and meeting e-commerce KPIs.

• Rapid Iteration in a DTC Environment: Keeping up with a dynamic marketing calendar and evolving customer expectations requires efficient design processes and quick turnaround times for updates and new features.

• Cross-Functional Alignment: Ensuring that design decisions are well-understood and supported by various departments (Marketing, E-commerce, Development) can be complex.

• Translating Brand Identity to Digital: Maintaining the elevated, editorial aesthetic of JENNY BIRD across all digital touchpoints while ensuring usability and conversion optimization.

Learning & Development Opportunities:

• E-commerce Specialization: Deepen expertise in UX/UI for the DTC e-commerce sector, understanding specific conversion funnel optimizations and customer journey mapping.

• Platform Mastery: Gain advanced proficiency with Shopify's e-commerce platform and potentially other relevant e-commerce tools.

• Design System Contribution: Contribute to and learn from the maintenance and expansion of a component-based design system, enhancing skills in scalability and consistency.

• Mentorship: Receive direct guidance from a Senior Digital Designer, fostering professional growth and skill development.

📝 Enhancement Note: This role offers significant opportunities for growth in a specialized area of digital design. The challenges are inherent to a performance-driven e-commerce environment, providing valuable learning experiences.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an e-commerce feature that directly improved conversion rates. What was your process, and what were the results?" (Focus on quantifiable outcomes and your role.)

• "How do you balance a brand's unique aesthetic with the need for conversion-driven design principles on an e-commerce site?" (Showcase understanding of both creative and performance aspects.)

Company & Culture Questions:

• "What do you admire about JENNY BIRD's current website or brand aesthetic? How would you contribute to evolving it?" (Show research and understanding of brand identity.)

• "How do you approach collaboration with marketing and e-commerce teams who may have different priorities?" (Highlight communication and stakeholder management skills.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as case studies, telling a clear narrative about the problem, your solution, and the impact.

• Metrics First: For each relevant project, lead with the key metrics and results achieved. Quantify your impact wherever possible.

• Figma Showcase: Be prepared to share your Figma files or screen recordings to demonstrate your file organization, component usage, and prototyping capabilities.

• Brand Alignment: Emphasize projects that align with JENNY BIRD's elevated, editorial aesthetic and DTC e-commerce focus.

📝 Enhancement Note: Candidates should be prepared to discuss their design process in detail, focusing on how their work drives business results in an e-commerce context. Demonstrating an understanding of the JENNY BIRD brand is crucial.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on jennybird.applytojob.com.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 strong e-commerce projects that best showcase your skills in Figma, conversion-driven design, and experience within fashion/jewelry DTC brands. Emphasize measurable results.

• Resume Optimization: Ensure your resume clearly details your 2+ years of relevant experience, proficiency in Figma and Adobe Creative Cloud, and any direct experience with Shopify or similar CMS platforms. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, strategic thinking, and the business impact of your work. Prepare to discuss your experience with design systems and cross-functional collaboration.

• Company Research: Thoroughly research JENNY BIRD's brand, target audience, current website, and overall market position to demonstrate your understanding and enthusiasm during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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