UX/UI Design Specialist

📍 Job Overview

Job Title: UX/UI Design Specialist

Company: Definity Insurance Company

Location: Toronto, Ontario, Canada

Job Type: Full time

Category: Customer Experience Operations / Digital Product Design

Date Posted: April 13, 2026

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Design and develop innovative, mobile-first user interfaces for digital platforms, including web (sonnet.ca) and email marketing campaigns, directly impacting customer engagement and conversion rates.

• Collaborate closely with Product Owners, agile teams, and internal stakeholders to translate business objectives into intuitive and effective user experience solutions.

• Define and articulate design and accessibility requirements for development stories in Jira, ensuring seamless integration with technical specifications and limitations.

• Build and optimize landing pages within the company's Content Management System (CMS), working in partnership with content strategists to enhance user journeys.

• Support the Manager, Design with various design requests for both customer-facing platforms and internal applications, demonstrating versatility and a strong understanding of design principles.

📝 Enhancement Note: This role is positioned within the Customer Experience team of Sonnet, an online insurance provider under the Definity umbrella. The emphasis on "mobile-first design," "A/B testing," "CMS," and "Jira" strongly suggests a focus on iterative digital product development and optimization within an agile framework, aligning with modern Revenue Operations and GTM strategies for digital channels. The "Customer Experience team" context implies a direct link to customer acquisition and retention efforts.

📈 Primary Responsibilities

• Conceptualize, design, and prototype user interfaces for sonnet.ca and email marketing campaigns, prioritizing mobile-first experiences and adhering to brand guidelines.

• Conduct user research and A/B testing to identify design opportunities for enhancement, driving data-informed design decisions and continuous improvement.

• Translate user needs and business requirements into detailed development stories within Jira, including clear design specifications and accessibility considerations (WCAG compliance).

• Collaborate with software developers throughout the development lifecycle, providing clear guidance, reviewing progress, and ensuring the accurate implementation of design solutions.

• Utilize Sonnet's CMS to construct, test, and deploy landing pages, ensuring optimal performance, user flow, and conversion rates.

• Contribute to the development and maintenance of Sonnet's design system, ensuring consistency and scalability across all digital touchpoints.

• Assist the Manager, Design in managing design requests, prioritizing tasks, and delivering high-quality visual assets and interactive prototypes.

• Actively participate in agile ceremonies (sprint planning, daily stand-ups, retrospectives) to ensure design alignment and effective team collaboration.

• Stay abreast of emerging web-based trends, technologies, and best practices in UI/UX design to proactively suggest innovative solutions.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and operational process management, crucial for a Digital Product Design role within a GTM context. The mention of "A/B testing," "Jira," and "CMS" indicates a need for proficiency in operational tools that drive continuous improvement and support sales enablement through optimized digital experiences.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: A minimum of 2-3 years of relevant working experience in UI/UX Design, with a strong portfolio showcasing digital product design.

Required Skills:

• In-depth knowledge of web design principles and user-centered design methodologies.

• Proficiency in Mac environments with advanced skills in web design and prototyping software, specifically Figma and Adobe Creative Cloud.

• Experience working with Content Management Systems (CMS) for building and managing web pages.

• Ability to articulate design decisions clearly and effectively to diverse internal stakeholders, including executives.

• Proven experience in an agile, start-up team environment, demonstrating flexibility and adaptability.

• Strong understanding of current web-based trends and technologies applicable to digital product design.

• Excellent organizational skills, with meticulous attention to detail; Jira experience is a significant asset.

• Ability to remain calm, resourceful, and effective when working under pressure and meeting tight deadlines.

• A proactive and continuous learning mindset, eager to expand knowledge and skills.

Preferred Skills:

• Experience with Design System Manager tools.

• Familiarity with front-end development concepts (HTML, CSS, JavaScript) to better collaborate with developers.

• Experience in the insurance industry or other regulated financial services sectors.

• Demonstrated ability to contribute to or manage a design system.

• Experience with UX research methodologies and usability testing.

📝 Enhancement Note: The "2-3 years" requirement suggests an intermediate level, where candidates are expected to contribute independently but also benefit from mentorship. The emphasis on communication with executives points to the strategic importance of design in business decisions, a key aspect for operations roles that bridge technical execution and business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct UI/UX design projects, with a strong emphasis on mobile-first and responsive web design.

• Include case studies that detail the problem statement, your design process, user research conducted, wireframes, prototypes, and final UI designs.

• Demonstrate experience with A/B testing and how design iterations led to measurable improvements in user engagement or conversion.

• Present examples of landing page designs built within a CMS, highlighting content integration and user flow.

Process Documentation:

• Provide examples of how you have documented design requirements for developers, ideally using tools like Jira with clear user stories and acceptance criteria.

• Illustrate your approach to collaborating with content creators and developers in an agile workflow.

• Showcase how you have applied accessibility standards (e.g., WCAG) in your design process and documentation.

• Include examples of design system components or documentation if available.

📝 Enhancement Note: For a UX/UI role, the portfolio is paramount. The emphasis on "measurable improvements" and "process documentation" aligns with operations expectations for tangible results and traceable workflows, particularly within an agile and data-driven environment. This section is critical for demonstrating an understanding of how design directly impacts business goals.

💵 Compensation & Benefits

Salary Range: $59,300 - $109,200 CAD per year.

Explanation of Range: This range is based on the provided salary information and reflects industry benchmarks for UX/UI Design Specialists in Toronto, Ontario, Canada, considering the experience level (2-5 years) and the company's positioning. Actual salary will vary based on factors such as work location, skills, education, experience, and local labor market conditions.

Benefits:

• Hybrid work schedule, offering flexibility between remote and in-office work.

• Company share ownership program, providing an opportunity to invest in the company's success.

• Annual Incentive Program, with payouts based on individual and company performance.

• Comprehensive Pension and savings programs, including company-matched RRSP contributions.

• Paid volunteer days and matching on charitable donations, supporting community engagement.

• Access to educational resources, tuition assistance, and paid time off for study related to exams.

• Focus on inclusion with employee resource groups, support for gender affirmation surgery, access to BIPOC counselors, and programs for working parents.

• Robust wellness and recognition programs to support employee well-being and acknowledge contributions.

• Discounts on Definity's products and services.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: The salary range is provided directly in the job description. The benefits listed are extensive and align with a large, established company that values employee well-being and long-term commitment. The hybrid model is a key benefit for many professionals seeking work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance (Property and Casualty), with a focus on digital innovation and customer experience. Definity is a family of companies including Sonnet (online insurance), Petsecure (pet insurance), and Economical Insurance. This indicates a blend of established financial services with a forward-thinking, tech-enabled approach.

Company Size: Definity is a significant player in the Canadian insurance market. While specific employee numbers aren't provided, the mention of "one-million-plus policyholders" and a broad family of companies suggests a large organization, likely with several thousand employees.

Founded: The company's history is not explicitly stated but is implied to be long-standing, with "Canada's most long-standing and innovative insurance brands" mentioned. Sonnet, specifically, is noted as the "only Canadian home and auto insurer offering a fully online buying experience," highlighting its pioneering digital presence.

Team Structure:

• The UX/UI Design Specialist will be part of Sonnet’s Customer Experience team, working within an agile structure.

• This team likely collaborates closely with Product Owners, developers, content strategists, and marketing teams.

• Reporting to the Manager, Design, the specialist will also interact with broader stakeholder groups across Definity.

Methodology:

• Agile methodology is explicitly mentioned, indicating iterative development cycles, sprint planning, and continuous feedback.

• A strong emphasis on data-driven decision-making through A/B testing and analysis of user behavior is expected.

• The company fosters a "pioneering mentality" and encourages pushing boundaries to improve insurance offerings.

• Collaboration and a "people-first" approach are core to the culture.

Company Website: https://www.definityfinancial.com/ and https://sonnet.ca/

📝 Enhancement Note: The company culture emphasizes innovation, customer-centricity, and employee well-being. For a UX/UI role, this means opportunities to work on cutting-edge digital products and to have a tangible impact on customer acquisition and retention, which are core to GTM and Revenue Operations.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Specialist, indicating an individual contributor with 2-5 years of experience. It's a mid-level position where professionals are expected to execute tasks independently, contribute to team projects, and begin to influence design decisions.

Reporting Structure: The UX/UI Design Specialist reports to the Manager, Design within the Sonnet Customer Experience team. This structure provides direct mentorship and guidance from a design leader, while also placing the role within a broader agile product development framework.

Operations Impact: The work directly impacts customer acquisition and retention through the design of user-friendly, engaging digital experiences on sonnet.ca and in email marketing. High-quality UX/UI design contributes to conversion rates, customer satisfaction, and brand perception, all critical metrics for GTM and Revenue Operations success.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific areas like mobile-first design, accessibility, UX research, and advanced prototyping tools.

• Leadership Potential: With proven success, potential to move into Senior UX/UI Designer roles, lead design initiatives, or specialize in areas like Design Systems or User Research.

• Cross-Functional Exposure: Exposure to broader business objectives, product strategy, and different functional areas within Definity, potentially opening doors to product management or GTM strategy roles.

• Continuous Learning: The company supports learning through educational resources, tuition assistance, and paid time off for exams, encouraging professional development relevant to design and digital product development.

📝 Enhancement Note: The growth opportunities are framed within the context of digital product development and customer experience, which are closely aligned with the operational success of GTM and Revenue Operations strategies. The emphasis on continuous learning is a hallmark of successful operations professionals.

🌐 Work Environment

Office Type: The company promotes a flexible, hybrid work experience. This means employees will split their time between working remotely and from the office, depending on the nature of their work and collaboration needs. The office environment is designed to facilitate collaboration.

Office Location(s): The primary office location is Toronto, Ontario. Specific office facilities or addresses are not detailed but are accessible for hybrid work requirements.

Workspace Context:

• The work environment is described as collaborative, ambitious, rewarding, and empowering.

• The digital nature of the role means access to modern design tools and technologies is expected.

• Opportunities for direct interaction with design peers, product managers, developers, and other stakeholders are integral to the hybrid model.

• The agile team structure fosters a dynamic and communicative workspace.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with a flexible hybrid arrangement. This allows for structured work within team sprints while maintaining personal flexibility.

📝 Enhancement Note: The hybrid work environment is a key aspect for modern operations roles, balancing focused individual work with collaborative team interaction. This setup is conducive to the iterative processes common in product development and operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.

• Technical/Design Assessment: Likely includes a portfolio presentation where you'll walk through your past projects, explain your design process, and discuss how you address business objectives and user needs. This may also involve a design challenge or case study.

• Behavioral Interviews: Questions focused on your experience with agile methodologies, stakeholder management, problem-solving under pressure, and cultural fit.

• Final Interview: Potentially with senior leadership or hiring managers to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by the impact achieved.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges faced, and the outcomes. Quantify results whenever possible (e.g., "increased conversion by X%," "reduced user errors by Y%").

• Showcase Process: Don't just show final designs. Include wireframes, user flows, research insights, and iterations to demonstrate your thinking.

• Highlight Collaboration: If projects were team-based, clearly define your specific contributions and how you collaborated with others (developers, product managers, stakeholders).

• Tailor to the Role: Emphasize projects that align with mobile-first design, A/B testing, CMS experience, and accessibility.

Challenge Preparation:

• Be prepared for a design challenge that may involve creating a concept for a new feature, redesigning an existing element, or solving a user problem within a given timeframe.

• Practice articulating your design decisions clearly and concisely, focusing on the rationale behind your choices and how they align with business goals and user needs.

• Demonstrate your understanding of agile workflows and how you would integrate your design process within sprints.

📝 Enhancement Note: The emphasis on portfolio presentation and design challenges is standard for UX/UI roles. For operations professionals, the key is to frame these exercises in terms of problem-solving, efficiency, and measurable impact, aligning with the analytical and results-oriented nature of operations.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential), Adobe Creative Cloud (e.g., Photoshop, Illustrator).

• Design Systems: Experience with or understanding of Design System Manager tools.

• Collaboration & Project Management: Jira (required, experience is an asset), Confluence.

• CMS: Experience working within a Content Management System for building landing pages.

Analytics & Reporting:

• While not explicitly listed as a primary tool for this role, an understanding of analytics tools (e.g., Google Analytics, Adobe Analytics) and how design impacts metrics like conversion rates, bounce rates, and user engagement would be beneficial.

CRM & Automation:

• Not directly applicable to this UX/UI role, but an awareness of how design impacts customer journeys within a CRM context could be advantageous.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Cloud, Jira, and CMS platforms is critical. Proficiency in these tools is non-negotiable. For operations candidates, understanding how these tools integrate and support broader GTM and RevOps processes is key.

👥 Team Culture & Values

Operations Values:

• Innovation & Pioneering: A drive to push boundaries and find new ways to improve insurance products and customer experiences.

• Customer-Centricity: A deep focus on understanding and serving the needs of one-million-plus policyholders.

• Collaboration: Working together across teams and functions to achieve common goals.

• Integrity & Trust: Protecting customers' homes, businesses, farms, and pets like they're our own, reflecting a commitment to reliability and security.

• Inclusion & Diversity: Actively seeking diverse backgrounds and perspectives to make insurance better, with specific support programs in place.

• Efficiency & Agility: Thriving in a fast-paced, agile environment with a focus on delivering results.

Collaboration Style:

• Agile & Iterative: Working in sprints, with continuous feedback loops between design, development, and product teams.

• Cross-Functional: Close collaboration with Product Owners, developers, content strategists, and potentially marketing and data analytics teams.

• Open Communication: Encouraging the sharing of ideas, constructive feedback, and transparent communication, especially within the hybrid work model.

• Data-Driven: Using insights from A/B testing and analytics to inform design decisions and improve outcomes.

📝 Enhancement Note: The emphasis on innovation, customer-centricity, and inclusion aligns with forward-thinking companies that value operational excellence and a positive work environment. For operations professionals, understanding how design contributes to these values is crucial for demonstrating alignment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Regulation: Designing cutting-edge digital experiences within the regulated insurance industry requires creativity alongside compliance.

• Adapting to Rapid Digital Trends: Staying current with evolving web technologies, design patterns, and user expectations in a fast-paced digital landscape.

• Cross-Functional Alignment: Ensuring design solutions meet diverse stakeholder needs (business, technical, user) and are effectively implemented within agile sprints.

• Data Interpretation: Translating A/B test results and user feedback into actionable design improvements, requiring analytical thinking.

Learning & Development Opportunities:

• Specialized Design Training: Access to educational resources, tuition assistance, and paid time off for exams to deepen expertise in UX/UI, accessibility, or related fields.

• Industry Conferences & Workshops: Opportunities to attend events focused on digital design, customer experience, and technology trends.

• Mentorship: Guidance from the Manager, Design, and senior team members to foster career progression and skill development.

• Exposure to New Technologies: Working with Sonnet's innovative digital platforms and potentially exploring new tools and methodologies.

📝 Enhancement Note: The challenges highlight the dynamic nature of digital product design, which requires continuous adaptation and problem-solving—skills highly valued in operations roles. The growth opportunities focus on continuous learning and specialization, essential for career advancement in the tech and operations sectors.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing stakeholder requirements for a design project. How did you prioritize and communicate your decisions?" (Focus on stakeholder management and communication strategies.)

• "Walk us through an A/B test you designed and its impact. What were your hypotheses, what did you learn, and how did that influence subsequent designs?" (Prepare a case study focusing on data-driven iteration and impact.)

Company & Culture Questions:

• "Why are you interested in Definity/Sonnet and our approach to insurance innovation?" (Research the company's mission, values, and recent initiatives.)

• "How do you contribute to a collaborative and inclusive team environment, especially in a hybrid setting?" (Highlight past experiences and your understanding of teamwork.)

Portfolio Presentation Strategy:

• Concise Storytelling: For each project, clearly outline the problem, your solution, your process, and the results. Aim for 5-7 minutes per project.

• Visual Clarity: Ensure your slides are clean, professional, and easy to understand. Use high-quality mockups and prototypes.

• Focus on Your Role: Clearly articulate your specific contributions, especially in team projects.

• Highlight Process: Show your thought process – research, wireframes, iterations, and user testing feedback – not just the final designs.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs (e.g., conversion rate improvements, user engagement increases).

• Prepare for Q&A: Anticipate questions about your design choices, challenges, and how you handle feedback.

📝 Enhancement Note: Preparing for these questions by framing your experience in terms of process, problem-solving, data, and impact will resonate strongly with hiring managers looking for operations-minded individuals, even in a design role.

📌 Application Steps

To apply for this UX/UI Design Specialist position:

• Submit your application through the provided Oracle Cloud portal link.

• Customize Your Resume: Tailor your resume to highlight keywords from the job description, such as "UI/UX Design," "Figma," "Adobe Creative Cloud," "CMS," "Jira," "Agile," "mobile-first design," and "A/B testing." Focus on quantifiable achievements and relevant project experience.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in mobile-first design, responsive web design, A/B testing, and CMS implementation. Ensure each case study clearly outlines the problem, your process, and the measurable impact.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on clear storytelling, defining your role, and articulating the rationale behind your design decisions and their business impact.

• Research Definity and Sonnet: Understand their business, market position, digital strategy, and company culture. Be prepared to discuss why you are a good fit for their innovative approach to insurance.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.