UX/UI Design & Funnel Management | Werkstudent*in (m/w/d)

📍 Job Overview

Job Title: UX/UI Design & Funnel Management | Werkstudent*in (m/w/d)

Company: Förderinitiative Deutschland

Location: München, Germany

Job Type: Intern

Category: Digital Product & Operations

Date Posted: August 13, 2026

Experience Level: Entry-level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Drive the continuous improvement of the company's digital presence, focusing on website, landing pages, and conversion funnels through strategic UX/UI design and data-driven optimization.

• Conceptualize, design, and implement new website structures, user flows, and customer journeys to enhance user experience and drive conversions.

• Develop wireframes, mockups, and UI designs using industry-standard tools, directly influencing the digital customer journey from concept to execution.

• Analyze existing funnels and identify key areas for UX and conversion potential, translating insights into actionable A/B testing strategies.

• Manage digital projects autonomously, coordinating with internal teams and external developers to ensure successful implementation of digital initiatives.

📝 Enhancement Note: This role is positioned as a "Werkstudent*in" (working student) role, indicating it's ideal for currently enrolled university students seeking practical experience. The focus on "Funnel Management" and "Conversion Rate Optimization" strongly aligns with Revenue Operations and Marketing Operations principles, emphasizing the direct impact on lead generation and customer acquisition funnels.

📈 Primary Responsibilities

• Conceptualize and revise the company's website, landing pages, and digital funnels to enhance user experience and conversion rates.

• Develop new page structures, user guidance systems, and customer journeys, ensuring a seamless and intuitive digital experience.

• Create wireframes, mockups, and UI designs using Figma, translating user needs into visually compelling and functional interfaces.

• Optimize existing pages for UX, conversion, and user flow, implementing design changes based on user behavior data and A/B testing results.

• Evolve the company's visual identity and design systems, ensuring brand consistency across all digital touchpoints.

• Implement and adapt website pages using WordPress and Elementor, maintaining and updating content and functionality.

• Develop new landing pages and prototypes utilizing AI and No-Code tools, exploring innovative approaches to digital product development.

• Optimize forms, contact paths, and conversion points to streamline the user journey and maximize lead capture.

• Analyze existing funnels to identify UX and conversion potential, providing data-backed recommendations for improvement.

• Develop and implement A/B testing ideas to iteratively improve landing page performance and funnel effectiveness.

• Coordinate website and funnel projects with internal stakeholders and external developers, ensuring clear communication and timely delivery.

• Manage digital projects independently, overseeing timelines, resources, and deliverables from initiation to completion.

• Leverage modern AI tools for accelerated conception, design, and implementation of digital assets.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on the practical application of UX/UI design principles within a sales and marketing funnel context. The mention of "AI and No-Code tools" indicates a forward-thinking approach to digital operations and a willingness to explore innovative solutions for efficiency and rapid prototyping. The "Project Management" aspect suggests a need for organizational skills and the ability to drive initiatives forward.

🎓 Skills & Qualifications

Education: Currently enrolled at a university or college. A Bachelor's degree in a relevant field such as Design, Marketing, Computer Science, or Business is preferred.

Experience: 0-2 years of experience in UX/UI design, web design, or digital marketing, ideally with exposure to conversion rate optimization or funnel management. Practical experience gained through personal projects, university coursework, or internships is highly valued.

Required Skills:

• A keen eye for design, typography, structure, and user-friendliness.

• Strong interest in UX/UI design, websites, landing pages, and digital funnels.

• Ability to think beyond visual aesthetics to understand user behavior, clicks, drop-offs, and conversion drivers.

• Proficiency in structured, independent, and solution-oriented work methodologies.

• Excellent organizational skills to manage multiple tasks and maintain an overview of projects.

• Fluent German and good English communication skills.

• Eagerness to take on responsibility and implement personal ideas. Preferred Skills:

• Prior experience with design tools such as Figma.

• Familiarity with website content management systems like WordPress and page builders like Elementor.

• Interest in AI and No-Code tools for design and development (e.g., Lovable, Perspective Funnels, Codex, Canva).

• Understanding of conversion rate optimization (CRO) principles and customer journey mapping.

• Basic knowledge of A/B testing methodologies and data analysis.

• Experience in coordinating or managing digital projects.

📝 Enhancement Note: The requirements emphasize practical skills and a learning mindset over extensive formal experience. The preference for AI and No-Code tools suggests the company values innovative problem-solving and rapid iteration. The "0-2 years" experience level indicates this is an entry-level opportunity suitable for students looking to gain hands-on experience in digital operations and product development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of website redesigns, landing page concepts, or digital funnel designs.

• Examples of user flow diagrams or customer journey maps developed for digital products.

• Visualizations of wireframes, mockups, and final UI designs created in tools like Figma.

• Case studies demonstrating the optimization of existing pages or funnels, highlighting UX improvements and conversion gains.

• Evidence of A/B testing initiatives and their impact on key performance indicators. Process Documentation:

• Documentation of the design process from initial concept to final implementation, including user research and ideation phases.

• Examples of how you've used data analysis to inform design decisions and optimize conversion points.

• Workflow examples illustrating how you manage projects, coordinate with stakeholders, and integrate new designs into existing systems (e.g., WordPress).

• Demonstrations of your ability to work with AI or No-Code tools to accelerate design and development processes.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates practical application of design skills within a conversion-focused context is crucial. Candidates should be prepared to showcase not just aesthetic design but also their understanding of user journeys, conversion optimization, and the ability to implement and test their ideas. The inclusion of AI/No-Code tools in the portfolio is a strong plus.

💵 Compensation & Benefits

Salary Range: As a "Werkstudent*in" (working student) position, compensation will be hourly and competitive for the Munich region, likely aligning with German labor laws for student employment and potentially exceeding the statutory minimum wage due to the specialized nature of the role and the company's promise of "überdurchschnittliche Vergütung" (above-average compensation). A typical range for a student role with these responsibilities in Munich could be between €13-€18 per hour, depending on experience and specific qualifications.

Benefits:

• Responsibility from day one with direct impact on actual website and funnel implementations.

• Close collaboration with the management and marketing team, offering insights into business strategy.

• Short decision-making paths and flat hierarchies, fostering an agile work environment.

• A young, ambitious team in a modern office setting in Munich-Schwabing.

• Ample freedom for personal ideas, exploration of new technologies, and modern tools.

• Intensive professional development in UX/UI design, Conversion Rate Optimization (CRO), Funnel Building, and Project Management.

• Hands-on experience with modern AI and No-Code tools.

• Above-average compensation for a student role.

• Modern office space in Munich-Schwabing.

• Complimentary snacks and drinks provided in the office.

• Wellpass membership for work-life balance and personal well-being.

• Potential for long-term collaboration, either as a continued working student or a full-time position post-graduation.

Working Hours: This is a part-time position, typical for a "Werkstudent*in" role, likely ranging from 15-20 hours per week, with flexibility to accommodate university schedules. The total working hours per week are expected to be around 20 hours, adjustable based on academic commitments and project needs.

📝 Enhancement Note: The "überdurchschnittliche Vergütung" (above-average compensation) is a key differentiator for this student role. The benefits package is robust, offering significant professional development and a clear pathway for career growth within the company, which is highly attractive for ambitious students. The flexibility in working hours is standard for student positions but is explicitly mentioned as adjustable.

🎯 Team & Company Context

🏢 Company Culture

Industry: Specialized Business Consulting, focusing on government funding and research grants for innovative companies.

Company Size: Small to Medium-sized (likely 10-50 employees, based on "young, ambitious team" and collaboration with management). This size implies a dynamic environment where individual contributions are highly visible and impactful.

Founded: The company was founded to address the complexity of government funding processes, aiming to simplify and digitize access to these opportunities for innovative businesses. Its founding likely reflects a mission to bridge the gap between complex regulations and the needs of forward-thinking companies.

Team Structure:

• The operations and digital product team appears to be relatively small, with direct collaboration with the Geschäftsführung (management) and the Marketing Team.

• Reporting structures are flat, suggesting direct access to decision-makers and a collaborative approach to project execution.

• Cross-functional collaboration is integral, with the Werkstudent*in working closely with marketing, management, and potentially external technical resources. Methodology:

• Data-driven decision-making is implied through the focus on A/B testing, conversion analysis, and UX optimization.

• Agile development and iteration are encouraged, particularly with the use of modern AI and No-Code tools for rapid prototyping and implementation.

• A strong emphasis on user-centric design ensures that digital products are built with the end-user experience in mind.

Company Website: https://fi-deutschland.de

📝 Enhancement Note: The company's core business in specialized consulting, combined with its mission to digitize and simplify processes, creates a unique operational context. The "Werkstudent*in" will be part of a team that values innovation, efficiency, and a user-centric approach to digital product development, directly contributing to the company's growth strategy.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level / Junior (Werkstudent*in). This role is designed for individuals early in their career, providing foundational experience in digital product management, UX/UI design, and conversion optimization within a consulting environment.

Reporting Structure: The Werkstudent*in will likely report directly to a Marketing Lead or a Digital Product Manager, with close proximity and regular interaction with the company's management (Geschäftsführung). This close reporting line facilitates rapid feedback and direct mentorship.

Operations Impact: The role has a direct and measurable impact on the company's growth by optimizing the digital customer journey. Improvements in website usability, landing page effectiveness, and funnel conversion directly translate to increased lead generation and client acquisition, which are critical for a consulting firm.

Growth Opportunities:

• Skill Development: Intensive training and practical experience in UX/UI design, Conversion Rate Optimization (CRO), Funnel Building, Project Management, and the use of AI/No-Code tools.

• Career Progression: A clear pathway exists for continued collaboration as a Werkstudent*in or transitioning into a full-time role (e.g., Junior UX/UI Designer, Digital Marketing Specialist, Junior Operations Manager) upon graduation, depending on performance and business needs.

• Leadership Potential: The opportunity to take ownership of projects and drive initiatives provides early exposure to project leadership and strategic thinking within digital operations.

📝 Enhancement Note: This role is an excellent stepping stone for students interested in digital product development, marketing operations, or revenue operations. The direct impact, close mentorship, and clear growth trajectory are significant advantages for early-career professionals.

🌐 Work Environment

Office Type: Modern, collaborative office environment located in Munich. The description emphasizes a "student environment" due to its proximity to universities.

Office Location(s): Infanteriestraße 11, München (Schwabing district), Germany. This location is described as central, with convenient access to universities like Hochschule Fresenius and AMD Akademie Mode & Design.

Workspace Context:

• The workspace is designed to foster collaboration, with direct interaction opportunities with the management and marketing teams.

• Access to modern tools and technology, including Figma, WordPress, Elementor, and various AI/No-Code platforms, is provided.

• The environment is intended to be dynamic and supportive, encouraging the implementation of new ideas and experimentation with digital tools.

Work Schedule: Part-time (approx. 15-20 hours per week), with flexibility to align with university schedules and academic commitments. This allows for a balance between study and practical work experience.

📝 Enhancement Note: The office location in Munich-Schwabing, near academic institutions, and the modern, collaborative workspace contribute to an attractive environment for students. The flexibility in working hours is a key benefit for this "Werkstudent*in" position.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, LinkedIn profile, and any submitted portfolio materials (personal projects, university work, Figma designs).

• First Interview: Likely a virtual or in-person meeting to discuss background, motivations, and initial understanding of UX/UI design and funnel management. Focus on assessing cultural fit and enthusiasm.

• Practical Task/Case Study: Candidates may be asked to complete a small design or optimization task, or present a case study from their portfolio, demonstrating their problem-solving approach and design skills. This could involve critiquing an existing page or proposing improvements.

• Final Interview: Meeting with management or key team members to discuss the role in depth, answer candidate questions, and assess readiness for project ownership. Discussion of potential long-term collaboration.

Portfolio Review Tips:

• Showcase Impact: Highlight projects where your design or optimization efforts led to measurable improvements in user experience, conversion rates, or other key metrics. Quantify results whenever possible.

• Process over Polish: While aesthetics matter, clearly articulate your design process, your problem-solving approach, and how you arrive at your design decisions. Explain your rationale for structural changes, user flows, and UI elements.

• Tool Proficiency: Demonstrate familiarity with relevant tools such as Figma, WordPress, and Elementor. If you've used AI or No-Code tools, showcase how you leveraged them for efficiency or innovation.

• Relevance: Prioritize projects that align with the responsibilities of this role – website design, landing page optimization, funnel development, and conversion improvement.

• Storytelling: Present your work as compelling stories, outlining the challenge, your solution, and the outcome.

Challenge Preparation:

• Understand the Business: Research Förderinitiative Deutschland's services and target audience. Understand the importance of research grants and how digital channels support client acquisition.

• UX/UI Fundamentals: Be prepared to discuss core UX/UI principles, user-centered design, and common design patterns.

• Conversion Optimization: Familiarize yourself with key CRO concepts, funnel stages, and common optimization tactics for websites and landing pages.

• Tool Familiarity: Brush up on Figma, WordPress, and Elementor if you have experience. Be ready to discuss your approach to learning new tools, especially AI and No-Code platforms.

• Project Management: Think about how you would approach managing a digital project, from initial brief to completion and analysis.

📝 Enhancement Note: The application process emphasizes practical skills and a portfolio that demonstrates an understanding of conversion-driven design. Candidates should be prepared to articulate their thought process and showcase tangible results, even from academic or personal projects.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For wireframing, mockup creation, and UI design. Proficiency is highly desired.

• WordPress: Content Management System (CMS) for website implementation and updates.

• Elementor: A page builder plugin for WordPress, used for designing and customizing pages.

• AI & No-Code Tools: A variety of modern tools (e.g., Lovable, Perspective Funnels, Codex, Canva) for accelerated design, content generation, and rapid prototyping.

Analytics & Reporting:

• Website Analytics Tools: Although not explicitly named, expect to use tools like Google Analytics or similar platforms to track user behavior, conversion rates, and funnel performance.

• A/B Testing Tools: Tools for setting up and analyzing A/B tests on landing pages and website elements.

CRM & Automation:

• CRM System: Likely used for managing leads and client interactions, though not specified. Understanding CRM principles is beneficial.

• Marketing Automation Tools: Potentially used for email campaigns or lead nurturing, though not explicitly mentioned.

📝 Enhancement Note: The technology stack is modern and leans towards efficiency and rapid iteration. Proficiency in Figma and WordPress/Elementor is key, while familiarity with AI and No-Code tools is a significant advantage, indicating a forward-thinking approach to digital operations and product development.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong focus on understanding and catering to user needs to create effective digital experiences.

• Innovation & Experimentation: Encouragement to explore new technologies, tools (especially AI/No-Code), and methodologies to drive continuous improvement.

• Responsibility & Ownership: Employees are empowered to take ownership of their projects and see their ideas come to fruition, fostering a sense of impact.

• Efficiency & Optimization: A drive to streamline processes and optimize digital assets for better performance and conversion.

• Collaboration & Openness: A culture of working closely with management and marketing, with short decision paths and open communication.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration between design, marketing, and management, with direct input from the Werkstudent*in into strategic decisions.

• Feedback-Driven: An environment where feedback is actively sought and incorporated to refine designs and strategies.

• Agile & Iterative: Projects are approached with flexibility, allowing for quick adjustments based on testing and performance data.

📝 Enhancement Note: The company culture values proactivity, innovation, and a results-oriented mindset. The emphasis on "Responsibility from day one" and "freedom for own ideas" suggests an environment where individuals can make a tangible impact and grow professionally.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Academic and Work Commitments: Managing time effectively to meet both academic requirements and project deadlines for the Werkstudent*in role.

• Rapidly Evolving Digital Landscape: Staying current with the latest UX/UI trends, AI tools, and optimization techniques in a fast-paced digital environment.

• Translating Data into Actionable Design: Effectively interpreting analytics and user feedback to inform design decisions and drive meaningful conversion improvements.

• Project Ownership: Taking full responsibility for digital projects, from concept to implementation, which can be a significant learning curve for entry-level roles.

Learning & Development Opportunities:

• Hands-on Experience: Gaining practical, real-world experience in UX/UI design, CRO, and funnel management with immediate application of learned skills.

• Mentorship: Direct guidance and learning from experienced professionals within the management and marketing teams.

• Tool Mastery: Deepening expertise in industry-standard tools like Figma and WordPress, as well as exploring cutting-edge AI and No-Code technologies.

• Career Path Exploration: Understanding the interplay between design, marketing, and operations, and identifying potential career paths within these fields.

📝 Enhancement Note: The challenges presented are typical for an entry-level role with significant responsibility, offering substantial growth opportunities. The company's commitment to leveraging modern tools and providing intensive development means this role is an excellent launchpad for a career in digital product operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you improved a user's experience on a website or digital product. What was your process?" (Focus on user-centric design, problem-solving, and outcomes.)

• "How would you approach designing a landing page for a new service offering, considering conversion goals?" (Assess understanding of funnel stages, call-to-actions, and persuasive design.)

• "Imagine you've identified a drop-off point in a lead generation funnel. How would you investigate and propose solutions?" (Evaluate analytical thinking, A/B testing concepts, and UX optimization strategies.) Company & Culture Questions:

• "What interests you about Förderinitiative Deutschland and our mission to simplify access to research grants?" (Demonstrate research and genuine interest in the company's value proposition.)

• "How do you see yourself contributing to our goal of digitizing and simplifying complex consulting processes?" (Align personal skills with company objectives.)

• "Describe your ideal work environment and how you collaborate with team members." (Assess cultural fit and communication style.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role and approach, the solutions implemented, and the results achieved. Use a consistent framework.

• Quantify Impact: Whenever possible, use numbers and data to demonstrate the success of your designs. For example, "Increased conversion rate by X%," or "Reduced user task completion time by Y seconds."

• Showcase Process: Be ready to walk through your design process, from initial sketches and wireframes to final mockups and any implementation details. Explain your rationale for key decisions.

• Highlight Tool Usage: Mention specific tools used (Figma, WordPress, AI/No-Code) and how they helped you achieve your project goals.

• Enthusiasm for Learning: Express your eagerness to learn and adapt, especially regarding new tools and methodologies.

📝 Enhancement Note: Candidates should prepare to discuss their design process, their understanding of conversion optimization, and how they leverage data and user feedback. Demonstrating initiative, a problem-solving mindset, and a genuine interest in the company's mission will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on join.com.

• Portfolio Customization: Tailor your CV and any portfolio submissions to highlight relevant UX/UI design, funnel management, and conversion optimization experience. Showcase projects demonstrating your ability to improve user journeys and drive conversions.

• Resume Optimization: Ensure your resume clearly articulates your skills in Figma, WordPress, Elementor, and any AI/No-Code tools. Emphasize any project management experience and your student status.

• Interview Preparation: Practice answering common interview questions related to design principles, conversion optimization, and project management. Prepare to present your portfolio with a focus on process and impact.

• Company Research: Thoroughly research Förderinitiative Deutschland's services, mission, and target audience. Understand their approach to digitizing consulting processes and be ready to discuss how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.