UX Writer

📍 Job Overview

Job Title: UX Writer

Company: GoTymeX

Location: Ho Chi Minh City, Vietnam

Job Type: Full-Time

Category: UX Writing / Content Design

Date Posted: 2026-06-09

Experience Level: Mid-Level (2-4 years)

Remote Status: Hybrid (Partially Remote, Partially In-Office)

🚀 Role Summary

• Drive the creation and refinement of user-centric copy for GoTymeX's digital banking products, ensuring clarity, consistency, and brand voice across all customer touchpoints.

• Develop and maintain scalable content standards, style guides, and reusable pattern libraries that serve as the foundational system for UX writing across multiple markets.

• Leverage AI tooling as a strategic thinking partner to identify content inconsistencies, draft and test copy variants, and rigorously interrogate content decisions.

• Collaborate closely with cross-functional teams including Product, Design, Engineering, QA, and Legal to ensure seamless integration of content and adherence to quality standards.

• Analyze user data and feedback to inform content strategy, optimize messaging for user behavior and adoption, and measure the impact of UX writing initiatives.

📝 Enhancement Note: The role emphasizes a systems-thinking approach to UX writing, focusing on scalability, optimization, and reuse of content patterns rather than solely on individual screen-level craft. This indicates a strategic operational aspect to the role, aiming to standardize and streamline content creation processes across a growing fintech platform.

📈 Primary Responsibilities

• Craft clear, concise, and engaging customer-facing copy for various product elements, including in-app messages, notifications, error messages, and onboarding flows, with a focus on journey-level consistency.

• Actively contribute to the development, evolution, and maintenance of GoTymeX's content standards, comprehensive style guides, and a robust library of reusable content patterns.

• Utilize AI-powered tools to proactively identify content gaps, inconsistencies, and areas for improvement, and to generate and evaluate copy variations for A/B testing.

• Conduct thorough reviews of product messaging prior to launch to uphold quality, brand integrity, and localized nuances across different markets.

• Interpret user data and behavioral insights to adapt and refine messaging, aiming to enhance user experience, drive product adoption, and achieve key business objectives.

• Partner with the UX Writing hub to ensure a unified approach to content, facilitating effective localization and accessibility across all user interfaces.

• Articulate and advocate for content decisions in cross-functional forums, effectively communicating rationale and impact to stakeholders beyond the design team.

📝 Enhancement Note: The responsibility to "Review user data to understand customer behaviour and adapt messaging accordingly, as well as measure the impact of UX writing on user behaviour and adoption" highlights a data-driven operational approach. This suggests that the UX Writer will be expected to contribute to the operational metrics and performance analysis of content, linking UX writing efforts directly to business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in communication, linguistics, marketing, design, or a related field is beneficial.

Experience: 2 to 4 years of professional experience in writing for digital products, with a proven track record in UX writing, product writing, content design, or digital copywriting.

Required Skills:

• Demonstrated proficiency in UX writing, with a strong portfolio showcasing execution and strategic thinking in digital product contexts.

• A robust systems mindset, with the ability to conceptualize and manage content as scalable patterns, optimizing for reuse and efficiency.

• Experience actively employing AI tooling as a collaborative partner for content ideation, refinement, and decision-making.

• Proven experience contributing to the development or enhancement of content standards, style guides, or pattern libraries, with concrete examples of impact.

• Strong cross-functional collaboration skills, with a history of successful partnerships across diverse teams, geographical locations, and time zones.

• Proficiency with collaborative tools such as Confluence, Jira, and Figma for content management, project tracking, and design integration. Preferred Skills:

• Experience in the fintech or digital banking industry.

• Familiarity with localization processes and accessibility best practices in content design.

• Understanding of user research methodologies and data analysis for informing content strategy.

• Experience with A/B testing and measuring content performance.

📝 Enhancement Note: The explicit requirement for a portfolio demonstrating "both execution and strategic thinking" and that "Only applications with a shared portfolio will be considered" emphasizes the operational importance of tangible output and process demonstration. This signals that candidates will be evaluated on their ability to not just write, but to design and manage content systems.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct projects that highlight your UX writing capabilities in digital product development.

• For each project, clearly articulate the problem statement, your strategic approach, the specific content solutions implemented, and the measurable outcomes.

• Include examples of how you've applied a systems-thinking approach to content, such as contributions to style guides, pattern libraries, or scalable content frameworks.

• Demonstrate your experience using AI as a thinking partner in the content creation or optimization process, with specific examples.

• Detail your collaboration process with cross-functional teams (designers, engineers, product managers) and how you've navigated complex stakeholder needs. Process Documentation:

• Provide evidence of your involvement in establishing or refining content processes, such as workflow design for content creation, review cycles, and publishing.

• Illustrate your approach to maintaining consistency and quality through style guides, tone of voice documentation, or content pattern libraries.

• Showcase how you utilize user data and feedback to iterate on content and improve user journeys, including any measurement strategies you've employed.

• Document your experience in reviewing and approving product messaging to ensure adherence to standards, localization requirements, and accessibility guidelines.

📝 Enhancement Note: The emphasis on a "systems mindset," "pattern libraries," and "content operations" within the portfolio requirements directly points to the operational backbone of this role. Candidates must prove they can build and manage repeatable, scalable processes for content creation and governance, not just execute individual writing tasks.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement (2-4 years) and the location in Ho Chi Minh City, Vietnam, a competitive salary range is estimated between 30,000,000 VND to 55,000,000 VND per month. This range is based on industry benchmarks for UX Writers in major Southeast Asian tech hubs, considering the fintech sector's competitive compensation landscape and the hybrid work model.

Benefits:

• Competitive salary and performance-based bonus structure.

• Significant career growth and development opportunities within a high-performing multinational design team.

• Exposure to an international working environment and an agile, innovative culture.

• Flexible hybrid working model, allowing for a blend of in-office collaboration and remote work.

• Opportunities for overseas travel for training, conferences, and work-related purposes.

• Comprehensive learning and development support, including paid seminars, conferences, and courses, with a strong focus on internal talent development.

• Provision of a company laptop with all necessary software to perform job duties effectively.

Working Hours: The standard working hours are estimated at 40 hours per week, with the flexibility inherent in a hybrid work model, allowing for effective management of tasks and collaboration across different time zones.

📝 Enhancement Note: Salary estimation is based on GoTymeX's positioning as a product, technology, and design hub for Tyme Group, operating in the fintech space. Research for comparable roles in Vietnam's tech market, particularly in Ho Chi Minh City, suggests this range. The benefits package, particularly the emphasis on learning and international exposure, aligns with attracting and retaining talent in a competitive global operations landscape.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Digital Banking. GoTymeX is at the forefront of reimagining digital banking in emerging markets, leveraging technology to provide transformative financial services. This industry context implies a fast-paced, innovation-driven environment focused on user adoption and financial inclusion.

Company Size: GoTymeX is the product, technology, and design hub of Tyme Group, which has over 22 million customers across two countries. The Design team alone comprises over 30 professionals, indicating a significant and well-resourced operational structure.

Founded: Tyme Group has been operational for some time, with GoTymeX representing its advanced technology and design arm. This history suggests a stable yet evolving organization committed to long-term growth and innovation in the digital financial services space.

Team Structure:

• The UX Writing hub is a small, horizontal team that supports multiple product squads across various markets, indicating a centralized function providing specialized support.

• The broader Design team is award-winning, comprising over 30 UX Designers, UI Designers, Design System Designers, Motion Designers, UX Researchers, and UX Writers.

• The UX Writer will likely report into a Design Lead or Head of UX Writing, with close collaboration lines to Product Managers, Engineering Leads, and QA teams within specific product squads. Methodology:

• Data Analysis & Insights: The team utilizes user data to understand customer behavior, inform content strategy, and measure the impact of UX writing. AI tools are actively used as thinking partners to interrogate decisions and identify patterns.

• Workflow Planning & Optimization: The role emphasizes a systems mindset, focusing on creating reusable content patterns, optimizing journeys, and ensuring scalability rather than just page-level craft.

• Automation & Efficiency: AI tooling is integrated into the workflow to enhance efficiency, identify inconsistencies, and support content testing and refinement.

Company Website: https://jobs.workable.com/company/gsKgBjaRMk9PKoh9xkvevJ/jobs-at-gotymex

📝 Enhancement Note: The description of GoTymeX as a "product, technology and design hub" and the mention of "AWS Cloud, AI-augmented tooling, and modern design systems" suggest a technologically advanced and operations-focused organization. The emphasis on data-driven decision-making and AI integration is crucial for understanding the operational context of this UX Writer role.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level UX Writer position. It requires 2-4 years of experience, indicating a need for demonstrated proficiency and the ability to work independently on core tasks while also contributing to broader content strategy and standards. The role involves both hands-on writing ("execution") and contributing to the operational framework of UX writing ("shaping the standards").

Reporting Structure: The UX Writer will be part of the UX Writing hub, which operates horizontally across product squads. They will likely report to a lead within this hub, such as a UX Writing Manager or Head of UX Writing. Collaboration will be extensive with product squads, involving product managers, designers, engineers, and QA.

Operations Impact: The UX Writer’s impact is directly tied to enhancing user experience, driving product adoption, and improving financial inclusion through clear and effective communication. By contributing to scalable content systems and optimizing messaging based on user data, the role plays a crucial part in the operational efficiency and success of GoTymeX's digital banking products, influencing customer engagement and retention.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in content systems, pattern libraries, and scalable content operations, potentially leading to roles focused on content strategy or design operations.

• Leadership Potential: Opportunities to mentor junior writers, lead specific content initiatives, or contribute to the strategic direction of the UX Writing hub as experience grows.

• Cross-functional Specialization: Develop a strong understanding of fintech operations, product development lifecycles, and international market nuances, opening doors to roles in product management or GTM strategy.

• Learning & Development: Access to paid seminars, conferences, and expert-led training, as well as overseas exposure, specifically designed to accelerate career progression within the organization.

📝 Enhancement Note: The role is positioned as a pivotal point for operationalizing UX writing. Growth opportunities are framed around building and managing content systems, indicating a career path that moves beyond individual contribution to influencing and scaling operational processes within the design and product development functions.

🌐 Work Environment

Office Type: GoTymeX operates a hybrid working model. This means the role involves a combination of working from a physical office location and remotely. The office environment is likely designed to foster collaboration, innovation, and team connection, while the remote aspect provides flexibility.

Office Location(s): The primary office location is Ho Chi Minh City, Vietnam. GoTymeX also operates across multiple markets, suggesting potential for occasional travel or collaboration with teams in other regions.

Workspace Context:

• Collaborative Environment: The office likely features collaborative spaces designed to encourage spontaneous interactions and brainstorming sessions among designers, engineers, and product teams.

• Tools and Technology: Employees are provided with company laptops and necessary software, including access to modern design systems, AI-augmented tooling, and cloud-based infrastructure (AWS). This supports efficient remote and in-office work.

• Team Interaction: Regular interaction with the UX Writing hub and cross-functional product squads is expected, fostering a dynamic and communicative work atmosphere.

Work Schedule: A standard 40-hour work week is typical, but the hybrid model offers flexibility in managing work hours and location, enabling operations professionals to balance project demands with personal needs and optimize their productivity.

📝 Enhancement Note: The hybrid model is a key operational feature of the work environment, requiring strong self-management and communication skills. The mention of "AWS Cloud, AI-augmented tooling, and modern design systems" indicates a tech-forward environment that supports efficient operational workflows for remote and in-office employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications, experience, and alignment with the role's requirements, particularly the systems-thinking and AI usage aspects.

• Portfolio Presentation & Case Study: Candidates will likely present a selection of their best work from their portfolio, focusing on projects that demonstrate strategic thinking, systems approach, and impact. Expect to walk through specific examples of how you've written for digital products, contributed to content standards, and used AI.

• Cross-functional Interviews: Interviews with members of the UX Writing hub and potentially product managers, designers, or engineers from product squads. These will assess collaboration skills, communication style, and how you approach problem-solving within a team context.

• Final Interview: Meeting with senior leadership to discuss broader strategic alignment, cultural fit, and long-term career aspirations within GoTymeX.

Portfolio Review Tips:

• Highlight Systems Thinking: Clearly articulate how your work contributes to scalable content systems, pattern libraries, or style guides. Use visuals to show the interconnectedness of your content solutions.

• Showcase AI Integration: Provide concrete examples of how you used AI as a thinking partner – not just for drafting, but for analysis, testing, or identifying inconsistencies. Explain the process and the value derived.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the impact of your UX writing. This could include improvements in user engagement, task completion rates, reduction in support queries, or conversion rates.

• Demonstrate Collaboration: Include examples of how you’ve worked with designers, engineers, and other stakeholders. Explain your communication strategies and how you’ve navigated feedback and differing opinions.

• Tailor to GoTymeX: Research GoTymeX's mission and products. If possible, subtly tailor your presentation to align with their focus on financial empowerment and emerging markets.

Challenge Preparation:

• Be prepared for a potential practical exercise or a more in-depth discussion on a hypothetical UX writing challenge. This might involve refining existing copy, developing content for a new feature, or outlining a strategy for a specific user flow.

• Practice articulating your thought process clearly and concisely, explaining the "why" behind your content choices, especially in relation to user needs and business objectives.

• Prepare to discuss your understanding of content operations, including how to maintain consistency, scalability, and quality in a rapidly growing organization.

📝 Enhancement Note: The emphasis on a portfolio review and potential practical exercises highlights the operational scrutiny for this role. Candidates need to demonstrate not just writing ability but also a structured, process-oriented approach to content creation and management, particularly concerning systems and AI integration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design work, understanding UI context, and contributing to design systems. Expect to use it for reviewing designs and potentially placing copy directly.

• Jira: Crucial for project management, tracking tasks, bug reporting, and collaborating with engineering and product teams on content-related issues and feature development.

• Confluence: Used for documentation, knowledge sharing, maintaining content standards, style guides, and detailed project information.

Analytics & Reporting:

• While specific tools aren't listed, proficiency in understanding and using analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to derive insights from user data and measure content performance is highly valued.

• Experience with A/B testing platforms for content optimization. CRM & Automation:

• Familiarity with CRM systems (though not explicitly mentioned for this role) can be beneficial for understanding the broader customer journey.

• Experience with AI tooling for content analysis, generation, and testing is a key requirement.

📝 Enhancement Note: The explicit mention of Figma, Jira, and Confluence, along with AI tooling, underscores the operational nature of this role. Proficiency in these tools is not just about using them, but about leveraging them to streamline workflows, manage projects, and contribute to a cohesive content strategy and system.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of customers, ensuring all copy is clear, helpful, and empowers users, particularly in financial contexts.

• Systems Thinking & Scalability: A drive to build and maintain efficient, reusable content systems and patterns that support growth and consistency across diverse markets and products.

• Data-Driven Decision Making: Utilizing user data, AI insights, and performance metrics to inform content strategy, validate decisions, and measure impact.

• Collaboration & Transparency: Fostering open communication and strong partnerships across design, engineering, product, QA, and legal teams, valuing diverse perspectives.

• Continuous Improvement: A dedication to learning, iterating on processes, and staying ahead of industry best practices in UX writing and content operations.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with product squads to embed content expertise early in the design process and ensure seamless integration with product development.

• Feedback Exchange: An open culture for providing and receiving constructive feedback on content, design, and processes, fostering continuous refinement.

• Knowledge Sharing: Active participation in sharing best practices, learnings, and insights within the UX Writing hub and across the broader design and product teams.

📝 Enhancement Note: The values emphasize operational efficiency, data-driven approaches, and collaborative integration, which are core tenets of successful operations teams. The "Systems Thinking & Scalability" value is particularly critical for understanding the operational expectations of this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Execution and Strategy: Juggling the demands of writing for live product features with the strategic work of developing and maintaining content standards and pattern libraries.

• Scaling Content Across Markets: Ensuring consistency, localization, and accessibility of content across multiple regions and languages, requiring robust operational processes.

• Integrating AI Effectively: Leveraging AI as a genuine thinking partner and operational tool for content optimization, rather than simply as an automated text generator, requires careful strategy and experimentation.

• Cross-Functional Alignment: Navigating complex stakeholder needs and ensuring buy-in for content decisions from diverse teams like engineering, legal, and brand, requiring strong communication and influencing skills.

Learning & Development Opportunities:

• Content Operations Specialization: Develop deep expertise in building and managing scalable content systems, design systems for content, and content governance frameworks.

• Fintech Industry Acumen: Gain in-depth knowledge of digital banking, financial services regulations, and the specific operational challenges and opportunities within emerging markets.

• AI in Content: Explore advanced applications of AI in content creation, analysis, and optimization, becoming a go-to expert in this evolving field.

• Global Collaboration: Enhance skills in working with international teams, understanding cultural nuances, and managing projects across different time zones and regulatory environments.

📝 Enhancement Note: The challenges presented are inherently operational, focusing on process scalability, integration of new technologies (AI), and managing complex stakeholder relationships within a product development lifecycle. Growth opportunities are framed around deepening operational expertise within the content and fintech domains.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used a systems-thinking approach to solve a UX writing problem. What were the components of your system, and how did it improve efficiency or consistency?" (Focus: Systems thinking, operational design)

• "How have you leveraged AI as a thinking partner in your UX writing process? Provide a specific example of how it helped you interrogate content decisions or identify patterns." (Focus: AI integration, strategic application)

• "Walk me through a complex cross-functional collaboration you were involved in. What was the challenge, how did you communicate your content strategy, and what was the outcome?" (Focus: Collaboration, stakeholder management, process communication) Company & Culture Questions:

• "What interests you about GoTymeX's mission to unlock human potential through financial services in emerging markets?" (Focus: Cultural alignment, mission understanding)

• "How do you approach maintaining content quality and consistency across different markets and product teams within a growing organization?" (Focus: Operational process, scalability)

• "Describe your experience contributing to or developing style guides or pattern libraries. What was your process and impact?" (Focus: Content operations, standardization) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly outline the problem, your strategic approach (including any systems or AI elements), the execution (your copy), and the measurable results.

• Emphasize Process: Don't just show the final copy. Explain how you arrived at it, highlighting your research, collaboration, and iteration processes. For systems-focused projects, visually represent the structure and relationships.

• Quantify Impact: Use numbers and data to support your claims of success. Show how your content made a difference to users or the business.

• Be Ready for Deep Dives: Prepare to discuss specific word choices, the rationale behind them, and how they fit into the broader product experience and company brand.

• Showcase AI and Systems: Ensure your presentation clearly demonstrates your proficiency and strategic thinking in these key areas. Use screenshots or diagrams to illustrate your points.

📝 Enhancement Note: Interview questions are designed to probe operational capabilities, including strategic thinking, process management, cross-functional collaboration, and the effective use of modern tools like AI. Portfolio presentations are critical for demonstrating practical application of these operational skills.

📌 Application Steps

To apply for this UX Writer position:

• Submit your application through the GoTymeX careers portal on Workable, ensuring all required fields are completed accurately.

• Portfolio Customization: Curate your portfolio to prominently feature projects that demonstrate your systems-thinking approach, experience with AI tooling, and contributions to content standards or pattern libraries. Prioritize examples that showcase impact and cross-functional collaboration.

• Resume Optimization: Tailor your resume to highlight keywords such as "UX Writing," "Content Design," "Content Strategy," "Pattern Libraries," "Style Guides," "AI Tooling," "Figma," "Jira," and "Confluence." Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your process for content creation, your approach to systems design, and how you collaborate with diverse teams. Prepare to present your portfolio confidently, focusing on the operational aspects of your work.

• Company Research: Thoroughly research GoTymeX, its mission, products, and the fintech industry. Understand their commitment to financial empowerment in emerging markets and how your role contributes to these operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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