UX-UI designer

📍 Job Overview

Job Title: UI/UX Designer

Company: Applift

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Design / User Experience

Date Posted: 2026-04-30T17:25:34

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and refinement of user interfaces for internal platforms, client-facing tools, and web products, ensuring a world-class user experience.

• Drive the evolution of a comprehensive design system, defining standards, patterns, and components that ensure consistency and scalability across all company products.

• Collaborate closely with cross-functional teams, including product managers, developers, and marketing experts, to translate complex requirements into intuitive and visually appealing interfaces.

• Own the visual quality bar by reviewing implemented designs, identifying inconsistencies, and ensuring fidelity between design specifications and final product.

• Foster a culture of innovation and continuous improvement through rapid iteration based on user feedback, data insights, and usability testing.

📝 Enhancement Note: This role is deeply embedded within a product development lifecycle, focusing on both the aesthetic and functional aspects of digital products. The emphasis on a "squad-based methodology" suggests a highly collaborative, agile environment where designers are empowered to contribute significantly to strategic product decisions. The "UI-first designer" requirement highlights a strong emphasis on visual craft and interaction detail, crucial for user engagement and brand perception in the tech sector.

📈 Primary Responsibilities

• Design and iterate on user interfaces for internal dashboards, client-facing applications, and web-based marketing tools, ensuring a cohesive and polished look and feel.

• Develop, maintain, and evolve the company's design system, encompassing components, design tokens, and usage guidelines to ensure consistency and efficiency across all digital products.

• Collaborate with product managers and developers to translate user stories, product requirements, and business objectives into clean, pixel-perfect interface designs and interactive prototypes.

• Conduct design reviews of implemented features, providing constructive feedback to development teams to uphold visual quality standards and ensure design fidelity.

• Proactively identify areas for design improvement by analyzing user feedback, usability testing results, and product performance data, and propose data-driven design solutions.

• Contribute to user research initiatives, including user interviews and usability testing, to gather insights that inform design decisions and product strategy.

• Champion best practices in UI/UX design and contribute to the continuous improvement of design processes and workflows within the team.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership (design system evolution) and hands-on execution (UI design, quality assurance). The expectation to "own the visual quality bar" and "iterate quickly based on feedback" indicates a fast-paced environment where designers are expected to be proactive, detail-oriented, and responsive to business needs and user data.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field is highly beneficial.

Experience: 2+ years of dedicated UI/UX design experience within a tech company, SaaS product environment, or a web-focused development team.

Required Skills:

• UI/UX Design Expertise: Proven ability to design intuitive and visually appealing user interfaces and user experiences across web and product platforms.

• Figma Proficiency: Deep mastery of Figma, including advanced features such as components, auto layout, variables, and comprehensive design system management.

• Design System Development/Contribution: Hands-on experience in building, maintaining, or significantly contributing to scalable design systems and component libraries.

• Visual Design & Aesthetics: A strong eye for visual craft, attention to detail, and a passion for creating exceptional interface quality and aesthetic ambition.

• Interaction Design: Understanding of interaction principles and ability to design smooth, engaging user flows and micro-interactions.

• Collaboration & Communication: Excellent ability to work effectively with product managers, developers, and stakeholders, articulating design decisions clearly and respectfully. Strong English communication skills (written and verbal) are essential.

• Problem-Solving: Proactive and self-driven approach to identifying design challenges and developing effective, user-centered solutions.

• Documentation Skills: Organized approach to file management, component documentation, and design specifications to facilitate team collaboration.

Preferred Skills:

• Motion & Micro-interaction Design: Experience with tools like After Effects, Lottie, or similar for creating dynamic animations and micro-interactions.

• Frontend Development Familiarity: Basic understanding of HTML, CSS, and/or JavaScript to facilitate fluent collaboration with developers and understand technical feasibility.

• Web Design & Publishing Tools: Experience with platforms such as Framer or Webflow.

• Analytics & Research Tools: Familiarity with tools like Mixpanel, Google Analytics, or Hotjar for data-driven design insights.

• Project Management Tools: Experience with Jira, Monday.com, Asana, or equivalent project management software.

• UX Writing/Copywriting: Skills in crafting clear, concise, and effective UX copy.

• Digital/Performance Marketing Background: Any exposure to digital marketing or performance marketing principles is considered a bonus.

📝 Enhancement Note: The emphasis on Figma proficiency and design system experience is critical. Candidates should be prepared to showcase their expertise in these areas, demonstrating not just usage but strategic thinking around scalability and maintainability of design assets. The "nice to have" skills provide a clear roadmap for candidates looking to enhance their profiles for similar roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• High-Quality Interface Designs: Showcase a minimum of 2-3 significant projects demonstrating exceptional UI design craft, visual polish, and attention to detail across web or product interfaces.

• Design System Work: Include at least one project detailing your involvement in building, managing, or contributing to a design system or component library, highlighting your understanding of scalability, consistency, and reusability.

• Process & Problem-Solving: For each project, clearly articulate the design problem, your thought process, the user research or data insights that informed your decisions, and the impact of your design solutions.

• Figma Expertise Demonstration: Portfolios should implicitly or explicitly show proficiency in Figma, ideally through examples of complex component structures, auto layout usage, or interactive prototyping.

• Collaboration Evidence: If possible, include examples or descriptions of how you collaborated with developers and product managers, demonstrating your ability to communicate specs and work within development constraints.

Process Documentation:

• Workflow Design: Demonstrate experience in designing and documenting user flows, wireframes, and interactive prototypes using tools like Figma.

• System Implementation: Provide examples of how your designs were implemented and how you ensured fidelity and consistency during the development phase.

• Metrics & Iteration: Showcase how you used data and user feedback to iterate on designs and improve product outcomes, ideally with quantifiable results.

📝 Enhancement Note: For a UI/UX role, the portfolio is paramount. It needs to go beyond just showcasing pretty screens and delve into the "why" behind the design decisions. Applicants should be ready to discuss their process, particularly how they leverage Figma for design system management and how they ensure consistency and quality during handoff and implementation.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced UI/UX Designers in Tel Aviv, Israel, with 2-5 years of experience, the estimated salary range is approximately ₪18,000 - ₪30,000 per month gross. This range can vary based on the candidate's specific experience, skill set, and the company's compensation structure.

Benefits:

• Professional Growth Opportunities: Investment in employee development, including access to learning resources, potential for training, and opportunities to expand skill sets.

• Collaborative & Innovative Culture: A work environment that encourages idea sharing, out-of-the-box thinking, and genuine teamwork.

• Creative Freedom: Autonomy and encouragement to explore new ideas and approaches without strict limitations.

• Impactful Work: The opportunity to see designs ship quickly and make a measurable difference in the company's products and performance.

• Competitive Compensation Package: Including salary, and potentially other standard Israeli tech industry benefits (e.g., performance bonuses, stock options, comprehensive health insurance, meal/commute stipends).

Working Hours: Full-time employment, typically around 40 hours per week, with potential for some flexibility depending on team needs and project deadlines, common in the Israeli tech sector.

📝 Enhancement Note: The salary estimate is derived from typical compensation data for UI/UX designers in the Tel Aviv tech scene, considering the specified experience level and the "full-time" employment type. Benefits are inferred from the company's description emphasizing growth, culture, and impact, aligning with common offerings in fast-growing tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AdTech / Mobile Marketing Solutions. Applift operates in the dynamic and competitive mobile advertising technology space, providing advanced solutions for app marketing performance.

Company Size: The description implies a growing, established tech company, likely in the range of 50-250 employees, given the mention of multidisciplinary teams and squads, but not yet a massive enterprise.

Founded: While not explicitly stated, Applift is described as a "fast-growing tech company" with established proprietary technology, suggesting it has been operational for several years, allowing for the development of its advanced solutions and a mature product offering.

Team Structure:

• Squad-Based Methodology: The core operational unit is the "squad," a multidisciplinary team (designers, product managers, analysts, developers) assigned clear, metric-driven goals every six months.

• Cross-Functional Collaboration: Design is deeply integrated, working hand-in-hand with Product Management, Development, and Marketing to define and deliver product features.

• Empowerment & Autonomy: Emphasis on hiring smart people and allowing them to "tell us what to do," fostering a culture of ownership and initiative.

Methodology:

• Agile & Goal-Oriented: Squads operate with defined goals and metrics, building their own roadmaps to achieve them.

• Data-Driven Decision Making: Iteration is based on data and usability insights, suggesting a strong analytical component to product development.

• Continuous Improvement: A focus on personal and professional growth for employees, leading to collective wins.

Company Website: https://www.applift.com/

📝 Enhancement Note: The "squad-based methodology" is a key differentiator. It signals a structured yet autonomous work environment where designers are not just executing tasks but are integral to achieving strategic business objectives. This is a significant aspect for operations professionals to understand their place within the broader GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level UI/UX Designer position, suitable for individuals with 2-5 years of experience. It involves significant ownership of design tasks, contribution to a design system, and collaboration with senior team members and stakeholders. The role is not entry-level but also not yet a senior or lead position, focusing on executing high-quality design work with a degree of autonomy.

Reporting Structure: While not explicitly detailed, the designer will likely report to a Design Lead, Head of Product Design, or a Senior Product Manager. They will work within cross-functional squads, reporting functionally to the squad's goals and potentially administratively to a design management structure.

Operations Impact: The UI/UX Designer's work directly impacts user adoption, engagement, retention, and overall product performance metrics (e.g., conversion rates, user satisfaction, LTV). By creating intuitive and visually appealing interfaces, they contribute to the company's ability to deliver "extraordinary results" in app installs, in-app purchases, and customer lifetime value, aligning directly with revenue and growth objectives.

Growth Opportunities:

• Design System Mastery: Deepen expertise in building and scaling design systems, potentially leading to future roles focused on design system architecture or governance.

• Product Strategy Contribution: As squads own their goals, there's an opportunity to influence product strategy and roadmap decisions through design insights and user advocacy.

• Cross-Functional Skill Development: Gain exposure to product management, data analysis, and development processes, broadening understanding of the product lifecycle.

• Leadership Potential: With demonstrated success and initiative, opportunities may arise for mentoring junior designers or taking on lead roles within future squads or projects.

• Specialization: Potential to specialize in areas like interaction design, motion design, or UX research based on project involvement and personal interest.

📝 Enhancement Note: The growth opportunities are tied to the company's emphasis on individual growth and the squad-based structure. Designers are encouraged to become the "best version of themselves," implying a supportive environment for skill development and career progression within the design function and potentially into broader product roles.

🌐 Work Environment

Office Type: The position is explicitly stated as "On-site" in Tel Aviv. This suggests a traditional office environment designed for in-person collaboration.

Office Location(s): Tel Aviv-Yafo, Tel Aviv District, Israel. This location is a major hub for tech companies in Israel, offering a vibrant professional ecosystem.

Workspace Context:

• Collaborative Hub: The office is likely designed to foster collaboration, with shared workspaces, meeting rooms, and common areas conducive to team interaction.

• Technology-Rich Environment: Access to standard office technology, high-performance workstations, and potentially specialized design software and hardware.

• Team Interaction: Regular opportunities for face-to-face interaction with designers, product managers, developers, and other team members within the squad and the broader company.

Work Schedule: Full-time, likely aligning with standard Israeli business hours (Sunday-Thursday, with potential for some Friday work in some sectors, though less common for designers). The emphasis on squad goals suggests a results-oriented approach where effective time management is key, but the core hours are expected.

📝 Enhancement Note: The "on-site" requirement in Tel Aviv is a significant factor. Candidates should consider the commute and the office environment's suitability for their working style, especially given the emphasis on collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and fit.

• Portfolio Presentation & Discussion: A session where you present your work, focusing on 1-2 key projects, discussing your design process, problem-solving approach, and impact. Expect questions about your Figma proficiency and design system experience.

• Technical/Skills Assessment: Potentially a design challenge or a detailed discussion about UI/UX principles, interaction design, and your understanding of translating designs into code.

• Team/Cultural Fit Interviews: Meetings with product managers, developers, and potentially other designers to assess collaboration style, communication skills, and alignment with Applift's values.

• Final Interview: Likely with a senior leader (e.g., Head of Product, CTO) to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your UI-first approach, design system contributions, and problem-solving skills, aligning with the job description's requirements.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (research, ideation, iteration), design decisions, and the measurable impact or outcome. Use visuals effectively.

• Highlight Figma & Design Systems: Be prepared to deep-dive into your Figma workflow, component creation, and how you managed or contributed to a design system. Demonstrate your understanding of its importance for scalability and consistency.

• Showcase Collaboration: Mention how you worked with developers and PMs, and how you handled feedback or technical constraints.

• Quantify Impact: Wherever possible, use data or metrics to demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user engagement).

Challenge Preparation:

• Design System Exercise: Be ready to discuss how you would approach creating or improving a specific component or pattern within a hypothetical design system.

• Problem-Solving Scenario: Prepare to analyze a given UI/UX problem and outline your approach to solving it, including research, ideation, and design steps.

• Figma Proficiency Test: You might be asked to perform specific tasks in Figma or discuss advanced techniques.

• Communication Practice: Rehearse explaining your design rationale clearly and concisely, anticipating questions about trade-offs and alternatives.

📝 Enhancement Note: The interview process emphasizes practical application and demonstrable skills. Candidates should prepare a concise, impactful portfolio presentation, focusing on their ability to deliver high-quality UI, manage design systems, and collaborate effectively within a product team.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI design, prototyping, and design system management. Advanced proficiency is a must.

• Design System Management Tools: Figma's built-in capabilities, potentially supplemented by documentation tools or specific design system platforms.

• Prototyping Tools: Figma's prototyping features, or potentially dedicated tools if used in conjunction.

Analytics & Reporting:

• Mixpanel / Google Analytics / Hotjar (Preferred): Familiarity with these tools is a significant advantage for understanding user behavior and informing design decisions.

CRM & Automation:

• Jira / Monday.com / Asana (Preferred): Experience with project management and issue tracking tools is beneficial for workflow integration and collaboration with development teams.

📝 Enhancement Note: Figma is the central technology for this role. Candidates should be prepared to demonstrate not just proficiency but strategic use of its advanced features for design system management and collaborative workflows. Familiarity with analytics and project management tools will enhance their ability to integrate into the broader product development process.

👥 Team Culture & Values

Operations Values:

• Excellence in Craft: A deep commitment to visual quality, interaction detail, and creating "exceptional" user experiences.

• Collaboration & Teamwork: A strong emphasis on working harmoniously and efficiently with product managers, developers, and other team members.

• Initiative & Ownership: Encouraging team members to be self-driven, proactive, and accountable for their work and its impact.

• Continuous Learning & Growth: A culture that invests in personal and professional development, believing that individual growth benefits the entire company.

• Innovation & Open-mindedness: Valuing new ideas, encouraging "out-of-the-box thinking," and creating an environment where all ideas are considered.

Collaboration Style:

• Squad-Based Synergy: Working closely within small, multidisciplinary teams to achieve shared goals, fostering tight-knit collaboration.

• Open Communication: Encouraging honest feedback, transparent discussions, and a willingness to share ideas and insights across disciplines.

• Cross-Functional Integration: Seamless integration with product management and development, speaking a common language and respecting each other's constraints and expertise.

• Iterative Feedback Loops: A culture of rapid iteration and incorporating feedback from stakeholders and user data to refine designs.

📝 Enhancement Note: Applift's culture is built around empowerment, collaboration, and a pursuit of excellence. Candidates should demonstrate how their personal values and work style align with these principles, particularly their ability to thrive in a squad environment and contribute proactively to team goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Vision with Technical Constraints: Effectively translating ambitious design ideas into feasible implementations within development timelines and technical limitations.

• Maintaining Design System Scalability: Ensuring the design system remains robust, consistent, and easy to use as the product suite and team grow.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to feedback and changing requirements while maintaining high design quality.

• Cross-Functional Communication Nuances: Effectively communicating design intent, rationale, and specifications to diverse stakeholders (developers, PMs, marketing) with varying technical backgrounds.

Learning & Development Opportunities:

• Advanced Design System Mastery: Opportunities to become a subject matter expert in design systems, potentially influencing industry best practices.

• Product Strategy Influence: Gaining deeper insights into product strategy and contributing more significantly to roadmap planning through data-informed design.

• Specialized Design Skills: Developing expertise in motion graphics, micro-interactions, or advanced prototyping through project involvement and company support.

• Mentorship and Leadership: Potential to mentor junior designers or take on more responsibility in leading design efforts for specific product areas or squads.

• Industry Exposure: Learning about the AdTech and mobile marketing landscape, which can open doors to specialized design roles within this sector.

📝 Enhancement Note: The challenges presented are typical for mid-level designers in fast-growing tech companies. Understanding these and having strategies to address them will be crucial for interview success. The growth opportunities are directly linked to the company's culture of investing in its employees.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong design vision with significant technical constraints or tight deadlines. How did you approach it, and what was the outcome?" (Focus on your problem-solving process, communication with developers, and compromise strategies.)

• "How would you approach building or evolving a design system for a growing product suite? What are the key considerations for scalability and adoption?" (Highlight your understanding of components, tokens, documentation, and governance.)

Company & Culture Questions:

• "What interests you about Applift's mission and our position in the AdTech industry?" (Research Applift's products, market, and recent news.)

• "How do you see yourself contributing to our squad-based methodology and collaborative culture?" (Emphasize your proactive, team-oriented approach and ability to integrate.)

Portfolio Presentation Strategy:

• Concise Storytelling: Focus on the narrative of each project—the problem, your role, your process, and the solution's impact. Aim for 5-7 minutes per project.

• Visual Clarity: Ensure your Figma designs are presented clearly, highlighting key UI elements and interactions. Use annotations or callouts to draw attention to specific design choices.

• Demonstrate Figma & Design System Depth: Be ready to share your Figma file or walk through specific components, auto layout setups, or design system structures. Explain why you made certain architectural decisions.

• Quantify Achievements: Whenever possible, use metrics (e.g., % improvement, adoption rates, user satisfaction scores) to back up your claims of impact.

• Prepare for Q&A: Anticipate questions about your design rationale, trade-offs, and how you handle constructive criticism.

📝 Enhancement Note: Preparing specific examples that align with the "UI-first," "design system," and "squad-based" aspects of the role will be key. Candidates should be ready to demonstrate not just design skills but also their strategic thinking and collaborative capabilities.

📌 Application Steps

To apply for this UI/UX Designer position:

• Submit your application through the provided application link on comeet.com.

• Tailor Your Resume: Highlight your 2+ years of UI/UX experience in tech/SaaS, specifically mentioning your proficiency with Figma and any experience with design systems or component libraries. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best demonstrate your UI-first approach, design system contributions, and problem-solving skills. Ensure it's easily accessible (e.g., a link to a personal website or a well-organized PDF).

• Prepare Your Portfolio Presentation: Practice walking through your selected projects, focusing on your process, Figma usage, design system involvement, and quantifiable impact. Be ready to discuss your approach to collaboration with developers and product managers.

• Research Applift: Understand their product offerings, target market (AdTech), and company culture as described in the job posting and on their website. This will help tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.