UX Motion Designer, Devices & Services Experience Design

📍 Job Overview

Job Title: UX Motion Designer, Devices & Services Experience Design

Company: Amazon

Location: Seattle, Washington, United States / San Francisco, California, United States

Job Type: Full-Time

Category: UX Design / Motion Design

Date Posted: 2026-05-29

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Crafting engaging and intuitive motion design for Amazon's Fire TV experiences, directly impacting millions of users globally.

• Collaborating with cross-functional teams, including UX designers, researchers, engineers, and product managers, to define and deliver innovative hardware and software interactions.

• Developing and advocating for design excellence through storytelling, holistic thinking, and the creation of compelling motion design systems and animations.

• Contributing to the definition and evolution of motion design guidelines, best practices, and standards across Amazon's device portfolio.

📝 Enhancement Note: This role is deeply embedded within Amazon's Devices & Services Experience Design (DxD) team, focusing on the user experience of major product lines like Fire TV. The emphasis is on creating "meaningful hardware and software experiences" through a blend of design, product, and engineering collaboration. The role requires a strong ability to translate abstract concepts into tangible, delightful motion design deliverables that enhance customer lives.

📈 Primary Responsibilities

• Conceptualize, design, and produce unique and compelling motion design for Fire TV user interfaces, ensuring visual appeal and functional clarity.

• Create motion studies for user flows and leadership presentations, demonstrating an ability to rapidly iterate on multiple design solutions.

• Collaborate closely with interaction designers, visual designers, and sound designers in an open and collaborative environment to achieve cohesive user experiences.

• Define and document motion design guidelines, development best practices, and standards to ensure consistency and quality across the product ecosystem.

• Adapt core motion primitives to optimize user experiences for existing and emerging customer modalities, including multimodal interactions.

• Partner with product management to align motion design efforts with product objectives and customer needs, ensuring a shared vision.

• Work with software engineers to effectively implement motion designs, leveraging platform capabilities while upholding core experiential principles.

• Present motion design work to multiple partner teams and design leadership, soliciting feedback and driving consensus.

• Contribute to the broader design community within Amazon, extending motion experiences across various product offerings and inspiring fellow designers.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to motion design with a strong emphasis on collaboration and cross-functional partnership. The role requires not only creative execution but also strategic contribution to product vision and the establishment of design standards. The ability to "adapt core motion primitives" suggests a need for understanding scalable design systems and their application across different platforms and interaction models.

🎓 Skills & Qualifications

Education: Bachelor's degree in Animation, Motion Design, Interaction Design, Graphic Design, or a related design field.

Experience:

• Minimum of 3 years of professional experience as a motion designer or in a similar design role.

Required Skills:

• Proven ability to craft motion UX behaviors, systems, and animations that orient, guide, and delight users.

• Proficiency in motion design tools such as Adobe After Effects.

• Experience with prototyping and animation tools like Figma for creating user interface animations and rapid mockups.

• Strong understanding of UI patterns and their application in modern design.

• Ability to visualize experiences abstractly and drive them into concrete design deliverables.

• Experience presenting design work and articulating design rationale to diverse stakeholders.

Preferred Skills:

• 2+ years of experience designing for mass-market consumer web and mobile products.

• Experience working directly with developers for the implementation of designs.

• Visual design skills demonstrated through design concepts, case studies, documentation, mockups, and style guides.

• Experience designing for multiple platforms, including mobile, multimodal, TV, web, and virtual reality.

• Familiarity with animation tools like Lottie and Rive.

• Experience with Agile development processes and partnering with technical product management.

• Excellent communication, presentation, and interpersonal skills.

📝 Enhancement Note: The distinction between "motion designer" and "UX motion designer" experience suggests a need for candidates who understand the user-centered design process and can apply motion design principles to solve user problems, not just for aesthetic appeal. The preferred skills indicate a strong advantage for candidates who have experience in large-scale consumer product environments and can navigate complex development cycles with engineering partners.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• An available online portfolio is mandatory, showcasing a range of motion design work relevant to user interfaces and user experiences.

• The portfolio should demonstrate a strong understanding of animation principles, timing, easing, and visual storytelling.

• Include case studies that illustrate the design process, problem-solving approach, and the impact of motion design on user experience.

• Showcase examples of motion for user flows, transitions, micro-interactions, and system-level animations.

Process Documentation:

• Demonstrations of creating motion studies for user flows and presentations, showing rapid iteration capabilities.

• Examples of contribution to motion design guidelines, development best practices, and standards.

• Case studies detailing collaboration with design, engineering, and product teams to achieve product objectives.

• Work samples that illustrate the adaptation of core motion primitives for diverse customer modalities.

📝 Enhancement Note: A strong portfolio is critical for this role, as it serves as the primary evidence of a candidate's motion design expertise and UX sensibility. The emphasis on "user flows," "rapid iteration," and "adapting motion primitives" indicates that Amazon is looking for designers who can think systemically and apply motion design strategically to enhance usability and delight across various contexts.

💵 Compensation & Benefits

Salary Range:

• San Francisco, California: $135,500 - $184,000 USD annually

• Seattle, Washington: $117,800 - $160,000 USD annually

Benefits:

• Comprehensive health insurance package including medical, dental, and vision insurance.

• Prescription insurance coverage.

• Basic Life & AD&D Insurance, with options for supplemental life plans.

• Employee Assistance Program (EAP) and Mental Health Support.

• Medical Advice Line.

• Flexible Spending Accounts.

• Adoption and Surrogacy Reimbursement coverage.

• 401(k) matching program.

• Paid Time Off (PTO).

• Parental Leave.

• Sign-on payments.

• Restricted Stock Units (RSUs).

Working Hours: Standard 40 hours per week, with potential for flexibility based on project needs and team collaboration.

📝 Enhancement Note: The salary ranges provided are specific to the listed US locations and reflect the cost of living and market demand for UX Motion Designers in these tech hubs. The comprehensive benefits package, including sign-on bonuses and RSUs, indicates a competitive total compensation strategy typical of large technology companies like Amazon. The inclusion of adoption/surrogacy reimbursement and robust mental health support highlights Amazon's commitment to employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Cloud Computing, Digital Streaming, Consumer Electronics, Artificial Intelligence. Amazon operates across a vast and diverse range of industries, driving innovation in each.

Company Size: Amazon is a global technology giant with hundreds of thousands of employees worldwide, offering unparalleled opportunities for scale and impact.

Founded: 1994. Amazon has a long history of innovation, starting as an online bookstore and evolving into a multifaceted global enterprise.

Team Structure:

• The Devices & Services Experience Design (DxD) team is a dedicated studio within Amazon, composed of UX designers, industrial designers, researchers, and motion designers.

• This team operates at the intersection of design, product, and engineering, fostering close collaboration and integrated workflows.

• Reporting structures likely involve design leads and managers who guide project teams and ensure alignment with broader company objectives.

Methodology:

• Data Analysis and Insights: The team leverages customer data, research findings, and A/B testing to inform design decisions and measure impact.

• Workflow Planning and Optimization: Emphasis on agile methodologies, iterative design processes, and efficient workflow management to deliver on product roadmaps.

• Automation and Efficiency: Exploration and implementation of tools and processes that enhance design productivity and streamline the delivery of high-quality user experiences.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's culture is characterized by a relentless focus on the customer, innovation, and a fast-paced, data-driven environment. For the DxD team, this translates into a culture of design excellence, cross-functional partnership, and a commitment to creating delightful and meaningful customer experiences through technology. The scale of Amazon means that design decisions can impact millions, requiring a balance of innovation and rigorous execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Motion Designer. It requires a solid foundation in motion design principles and UX methodologies, along with the ability to work independently on specific features and contribute to broader design systems. The responsibilities suggest a level of ownership over motion design elements within a product area.

Reporting Structure: The UX Motion Designer will likely report to a Design Manager or Lead within the Devices & Services Experience Design (DxD) team. They will work in close partnership with Product Managers and Engineering Leads for their assigned product areas (e.g., Fire TV).

Operations Impact: The motion design work directly influences the customer's perception and interaction with Amazon's devices and services. By crafting intuitive and delightful motion, this role contributes to user engagement, task completion rates, overall customer satisfaction, and brand perception for key Amazon products.

Growth Opportunities:

• Operations Skill Advancement: Opportunity to deepen expertise in advanced motion design techniques, animation systems, and multimodal interaction design. Potential to specialize in specific platforms (e.g., TV, mobile, voice interfaces).

• Learning & Development: Access to Amazon's internal learning resources, workshops, and potentially external conferences or training to stay abreast of the latest trends in motion design and UX.

• Leadership Potential: As experience grows, opportunities may arise to mentor junior designers, lead motion design initiatives for new features, and contribute more significantly to design strategy and system definition.

📝 Enhancement Note: The growth path for a UX Motion Designer at Amazon typically involves moving from executing on defined features to owning larger design areas, contributing to design systems, and potentially leading small teams or initiatives. The emphasis on "multimodal experiences" and "adapting core motion primitives" suggests a future focus on designing for increasingly complex and integrated user environments.

🌐 Work Environment

Office Type: This is an on-site role, requiring the designer to work from Amazon's offices in Seattle, WA, or San Francisco, CA. These offices are typically modern, collaborative workspaces designed to foster innovation and teamwork.

Office Location(s):

• Seattle, Washington: Amazon's main corporate headquarters, offering a vibrant ecosystem of tech professionals and resources.

• San Francisco, California: A key hub for Amazon's design and technology teams, situated in a dynamic urban environment.

Workspace Context:

• Collaborative Environment: The workspace is designed to encourage interaction and collaboration with peers, cross-functional teams, and leadership. Expect open-plan areas, meeting rooms, and informal brainstorming spaces.

• Operations Tools & Technology: Access to state-of-the-art design software, hardware, and prototyping tools necessary for creating cutting-edge motion design. This includes high-performance workstations and relevant software licenses.

• Team Interaction: Frequent opportunities for design critiques, brainstorming sessions, and collaborative problem-solving with fellow designers and stakeholders.

Work Schedule: The standard work schedule is typically 40 hours per week. While on-site, there may be some flexibility depending on project deadlines and team needs, but consistent presence is expected for seamless collaboration.

📝 Enhancement Note: Amazon's office environments are built to support its fast-paced, collaborative culture. For a motion designer, this means access to the necessary tools and a structured yet dynamic setting where they can engage with other creative and technical professionals, present their work, and receive immediate feedback. The on-site requirement underscores the importance of in-person collaboration for this role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application and resume, focusing on relevant experience and qualifications.

• Portfolio Review: Candidates are typically asked to provide an online portfolio showcasing their motion design work for UX. This is a critical step.

• Hiring Manager/Team Interview: This stage often involves discussing your portfolio in detail, exploring your design process, problem-solving skills, and how you approach collaboration. Expect behavioral questions.

• Design Challenge/Case Study: You may be given a design exercise or asked to present a detailed case study from your portfolio that demonstrates your ability to solve complex UX motion problems.

• Cross-Functional Interviews: Interviews with peers (designers, engineers, PMs) to assess cultural fit, communication style, and ability to work within a team.

• Final Round/Leadership Interview: Discussions with senior design leadership to assess strategic thinking, vision, and overall fit with Amazon's design culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your UX motion design skills. Prioritize work that demonstrates problem-solving, user impact, and a clear design process.

• Showcase Process: For each project, clearly articulate the problem you were solving, your approach, the tools you used, your design decisions, and the outcome or impact. Use visuals, videos, and concise text.

• Highlight Motion: Ensure your motion design examples are clearly presented, ideally as embedded videos or interactive prototypes. Explain the why behind the motion – how it enhances usability, provides feedback, or delights the user.

• Quantify Impact: If possible, include metrics or qualitative feedback that demonstrate the positive impact of your motion design work.

• Tailor to Amazon: If possible, subtly tailor your portfolio or presentation to showcase work relevant to consumer electronics, interactive interfaces, or multimodal experiences.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly understand the problem statement, constraints, and desired outcomes.

• Focus on Process: Demonstrate your thought process, not just the final solution. Explain your assumptions, research steps, and iterative design decisions.

• Storytelling: Frame your solutions as a narrative, guiding the interviewer through your journey from problem to solution.

• Practice Presentation: Rehearse presenting your work, especially your case studies and design challenges, to ensure clarity, conciseness, and confidence. Be prepared to answer in-depth questions.

📝 Enhancement Note: Amazon's interview process is rigorous and aims to assess not only technical skills but also cultural fit and problem-solving capabilities. The portfolio review is paramount, and candidates should be prepared to "walk through" their projects in detail, explaining the strategic thinking behind each design decision, especially concerning motion.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for creating complex animations, motion graphics, and UI animations.

• Figma: A primary tool for UI design, prototyping, and collaborative design workflows, often used in conjunction with motion design tools.

• Prototyping Tools: Proficiency in various prototyping tools (e.g., Figma's native prototyping, possibly others) for creating interactive motion studies.

Analytics & Reporting:

CRM & Automation:

Emerging/Preferred Tools:

• Lottie: For exporting animations that can be implemented natively in applications.

• Rive: A real-time animation tool for creating interactive and animated user interfaces.

📝 Enhancement Note: Proficiency in Adobe After Effects and Figma is non-negotiable. The inclusion of Lottie and Rive as preferred tools indicates a desire for designers who can create animations that are not only visually appealing but also technically feasible for implementation in production environments, bridging the gap between design and engineering.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: All design decisions are made with the customer at the forefront, aiming to create delightful and intuitive experiences that meet their needs.

• Bias for Action: A proactive approach to problem-solving and design execution, with an emphasis on iterating quickly and delivering results.

• Invent and Simplify: Encouraging innovative solutions while simultaneously striving for simplicity and clarity in design.

• Dive Deep: A commitment to understanding complex problems thoroughly and using data and research to inform decisions.

• Ownership: Taking responsibility for projects and outcomes, driving them to completion with a high degree of accountability.

Collaboration Style:

• Cross-Functional Integration: Design is viewed as an integral part of the product development process, requiring close collaboration with engineering, product management, and research teams.

• Feedback Culture: An environment where constructive feedback is regularly exchanged, fostering continuous improvement and design excellence.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and innovative techniques within the design team and across broader Amazon.

📝 Enhancement Note: Amazon's Leadership Principles are deeply embedded in its culture. For a designer, this means approaching work with a strong customer focus, taking initiative, embracing innovation, and collaborating effectively across disciplines to deliver impactful products. The emphasis on "Bias for Action" and "Invent and Simplify" suggests a dynamic environment where designers are expected to be both creative and efficient.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Scale: Creating cutting-edge motion design that is also scalable across millions of devices and diverse user contexts.

• Cross-Platform Consistency: Ensuring a cohesive motion language across different Amazon devices and platforms (e.g., Fire TV, mobile apps, potentially smart displays) while respecting platform-specific nuances.

• Technical Constraints: Working within the technical limitations of various platforms and collaborating closely with engineers to ensure feasible and performant implementations.

• Iterative Design Cycles: Navigating fast-paced development cycles that require rapid iteration and adaptation based on feedback and testing.

Learning & Development Opportunities:

• Advanced Motion Techniques: Deepen expertise in areas like physics-based animation, generative design, or interactive animation systems.

• Multimodal Design Specialization: Develop skills in designing for complex interactions that combine visual, auditory, and touch/gestural inputs.

• Design System Contribution: Opportunities to contribute to and evolve Amazon's design systems, influencing motion patterns across a wide range of products.

• Mentorship: Potential to be mentored by senior designers and to mentor junior designers as career progresses.

📝 Enhancement Note: The challenges presented are typical for designers working at large technology companies, requiring a blend of creativity, technical understanding, and strong collaboration skills. The growth opportunities are geared towards developing specialized expertise within the UX motion design field and contributing to the strategic direction of design at Amazon.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used motion design to solve a specific user problem. What was the problem, your approach, and the outcome?" (Focus on problem-solving and impact.)

• "How do you ensure your motion designs are accessible and performant across different devices and network conditions?" (Tests awareness of technical constraints and user needs.)

Company & Culture Questions:

• "Why are you interested in working for Amazon's Devices & Services team specifically?" (Demonstrate research and genuine interest.)

• "How do you handle constructive criticism of your design work from peers or stakeholders?" (Evaluates collaboration and receptiveness to feedback.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your role and process, the solution, and the impact.

• Highlight the "Why": Clearly articulate the user benefit and business value of the motion you designed. Don't just show what you made, but why you made it.

• Showcase Iteration: If possible, show early concepts or alternative directions you explored and explain why you chose the final approach.

• Be Prepared for Deep Dives: Anticipate detailed questions about your specific design decisions, technical implementation considerations, and how your motion design integrated with the overall UX.

📝 Enhancement Note: Amazon's interview process often involves a deep dive into your portfolio and design thinking. Candidates should be prepared to articulate the strategic rationale behind their motion design choices, demonstrate an understanding of user-centered design, and show how they collaborate effectively within a product team.

📌 Application Steps

To apply for this UX Motion Designer position:

• Submit your application through the Amazon Jobs portal.

• Customize your resume: Tailor your resume to highlight UX motion design experience, specific tools used (After Effects, Figma, Lottie, Rive), and quantifiable achievements related to user experience enhancement.

• Prepare your online portfolio: Ensure it is up-to-date, easily navigable, and showcases your strongest UX motion design projects with clear case studies detailing your process and impact.

• Practice your portfolio presentation: Be ready to discuss your projects in detail, explaining your design decisions, problem-solving approach, and the outcomes of your work.

• Research Amazon's DxD team: Understand their recent work, design philosophy, and how your skills align with their goals for devices like Fire TV.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.