UX Manager – Display Advertising Experiences, Amazon Ads

📍 Job Overview

Job Title: UX Manager – Display Advertising Experiences, Amazon Ads

Company: Amazon

Location: New York, New York, United States

Job Type: Full-Time

Category: User Experience (UX) Design & Management

Date Posted: 2026-05-08

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Lead a team of UX Designers to conceptualize and deliver world-class display advertising experiences across Amazon's owned and operated (O&O) properties and third-party (3P) publisher surfaces.

• Define and execute the end-to-end design strategy for display ad formats that balance customer delight, advertiser results, and ecosystem scalability.

• Champion the integration of AI and intelligent tooling within the design process to accelerate delivery, enhance creative possibilities, and elevate the quality of advertising solutions.

• Foster a culture of urgency, bias for action, and accountability, driving rapid iteration cycles and streamlining decision-making to ensure timely and high-quality product launches.

📝 Enhancement Note: This role is a senior leadership position within Amazon Ads, focusing on the strategic direction and execution of UX design for display advertising. The emphasis on AI integration, speed-to-market, and cross-functional collaboration suggests a dynamic, results-oriented environment. The "UX Manager – Display Advertising Experiences" title indicates a specialized focus within the broader UX domain, requiring a deep understanding of advertising mechanics and user engagement within that context.

📈 Primary Responsibilities

• Own the complete design delivery pipeline from initial concept through to final launch, ensuring the team consistently ships high-quality advertising experiences that meet customer and advertiser demands.

• Establish and cultivate a team culture characterized by urgency, accountability, and a proactive approach to problem-solving, including removing blockers and streamlining decision-making processes.

• Collaborate closely with Engineering and Product Management teams to compress development timelines, clearly define Minimum Viable Product (MVP) scopes, and make strategic trade-offs that effectively balance speed with design craft and quality.

• Rigorously measure and articulate the impact of launched experiences, analyzing key metrics such as Click-Through Rate (CTR) lifts, engagement gains, and advertiser adoption to inform future design initiatives and strategic direction.

• Lead, mentor, and develop a team of talented UX Designers, fostering an environment that promotes craft excellence, encourages experimentation, and instills a deep sense of customer obsession.

• Set and maintain a high standard for design quality across the team, defining, evolving, and enforcing design standards, critique practices, and review processes.

• Identify and proactively pursue opportunities for innovation in ad formats, user interactions, and creative tooling to create distinct competitive advantages for Amazon's advertising offerings.

• Champion AI-powered design workflows by integrating generative AI, automation, and intelligent tools into the team's creative process to boost efficiency, accelerate time-to-market, and enhance scalability.

• Develop strong consensus and drive alignment across organizational boundaries, effectively resolving ambiguity and influencing stakeholders on complex, cross-team initiatives where speed and clarity are paramount.

• Build and maintain robust relationships with partner UX teams to ensure design consistency and coherence across the entire Amazon advertising experience ecosystem.

• Drive efficient and predictable delivery of design work through the development and implementation of repeatable processes that enable the team to ship rapidly without compromising quality.

• Strategically balance long-term strategic investments with immediate delivery commitments, managing the team's diverse portfolio of work across multiple workstreams with a clear bias toward action.

• Leverage data, research insights, and direct customer feedback to inform all design decisions and accurately measure the real-world impact and effectiveness of shipped experiences.

📝 Enhancement Note: The responsibilities emphasize a strong focus on execution, speed, and measurable impact, which is characteristic of Amazon's "Day 1" philosophy. The explicit mention of integrating AI into design workflows and the need to balance strategic bets with near-term delivery highlight a forward-thinking and results-driven approach to UX management within a fast-paced advertising technology environment.

🎓 Skills & Qualifications

Education:

• Bachelor's degree or above in Design, Human-Computer Interaction (HCI), or a related field.

Experience:

• A minimum of 3 years of experience specifically in leading design teams.

• A minimum of 6 years of overall design experience.

• Demonstrated experience in managing design teams and fostering their growth.

• Proven track record of delivering design solutions for projects of significant scope and complexity.

• Experience in driving strategic direction and achieving alignment with cross-functional teams (e.g., Product Management, Engineering, Marketing).

Required Skills:

• UX Management & Leadership: Proven ability to lead, mentor, and grow a team of UX Designers, setting high standards for craft and performance.

• Design Strategy & Execution: Expertise in defining and executing end-to-end design strategies for complex products, with a strong emphasis on delivering results.

• AI Integration in Design: Experience or a strong aptitude for integrating AI, generative AI, and intelligent tooling into design workflows to enhance efficiency and creativity.

• Cross-functional Collaboration: Ability to effectively partner with Product Management, Engineering, Marketing, and other stakeholders to drive alignment and consensus.

• Prototyping & Design Tools: Proficiency in industry-standard design and prototyping tools such as Figma, Adobe Creative Cloud, or similar.

• Agile/Scrum Methodologies: Experience working within Agile/Scrum frameworks to drive iterative development and rapid delivery cycles.

• Data-Driven Design: Ability to use data, research insights, and customer feedback to inform design decisions and measure impact.

• Stakeholder Management: Skill in influencing across organizational boundaries, building consensus, and resolving ambiguity in complex initiatives.

Preferred Skills:

• Experience working effectively across multiple teams to synthesize feedback from Product Management, Engineering, Testing, and Marketing.

• Deep understanding of the advertising technology landscape and its unique UX challenges.

• Experience in designing and optimizing user experiences for large-scale, complex ecosystems.

• Familiarity with design systems and their application in ensuring consistency across diverse platforms.

📝 Enhancement Note: The qualifications highlight a blend of leadership, strategic thinking, practical design skills, and a forward-looking approach to technology adoption (AI). The emphasis on "shipping" and "speed" aligns with Amazon's cultural expectations. The preference for Agile/Scrum experience and cross-functional collaboration underscores the need for adaptability and teamwork within a fast-paced product development environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Leadership Case Studies: Demonstrations of your ability to lead design teams in delivering impactful UX solutions, showcasing team growth and process improvements.

• End-to-End Project Ownership: Examples of projects where you owned the design delivery pipeline from concept through launch, highlighting your strategic contribution and execution capabilities.

• AI Integration Examples: Showcase any instances where you've incorporated AI or automation into design processes to improve efficiency, speed, or creative output.

• Cross-functional Collaboration Evidence: Projects that clearly illustrate your ability to collaborate with Product Management and Engineering, including how you drove alignment and resolved complex trade-offs.

• Measurable Impact: Case studies that quantify the success of your designs using key metrics such as CTR lifts, engagement, or advertiser adoption, demonstrating ROI.

Process Documentation:

• Workflow Design & Optimization: Evidence of designing and refining UX workflows to enhance team efficiency, streamline decision-making, and accelerate iteration cycles.

• Implementation & Automation: Documentation of how design processes were implemented, particularly any use of automation or intelligent tooling to support rapid delivery.

• Measurement & Performance Analysis: Examples of how you have established metrics for design success and used performance data to inform subsequent design iterations and strategic decisions.

📝 Enhancement Note: For a UX Manager role at Amazon, the portfolio should strongly emphasize leadership, strategic impact, and the ability to drive complex projects to completion within aggressive timelines. The inclusion of AI integration and measurable business outcomes (like CTR lifts) is crucial. Demonstrating a structured approach to process and workflow optimization will be key.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Sign-on Payments: Additional financial incentive provided upon joining.

• Restricted Stock Units (RSUs): Equity in Amazon, typically vesting over time, aligning employee success with company performance.

• Comprehensive Health Insurance:

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Prescription Insurance

• Life & Disability Insurance:

  • Basic Life & AD&D Insurance
  • Option for Supplemental Life Plans

• Employee Support Programs:

  • Employee Assistance Program (EAP)
  • Mental Health Support
  • Medical Advice Line

• Financial Wellness:

  • Flexible Spending Accounts (FSAs) for healthcare and dependent care.
  • Adoption and Surrogacy Reimbursement coverage.
  • 401(k) matching program to support retirement savings.

• Work-Life Balance:

  • Paid Time Off (PTO) for vacation, personal time, and sick leave.

Working Hours:

• Standard full-time work schedule, typically 40 hours per week. While the role is on-site, Amazon often offers flexibility within the standard workday.

📝 Enhancement Note: The salary range provided is specific to New York City. Amazon's compensation structure typically includes a competitive base salary, sign-on bonuses, and significant equity (RSUs), which should be factored into the total compensation assessment. The extensive benefits package is comprehensive, covering health, financial well-being, and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Cloud Computing, Digital Advertising, Artificial Intelligence, Media & Entertainment. Amazon is a global technology leader operating across multiple diverse sectors.

Company Size: Extremely Large (over 1,000,000 employees globally). This scale implies vast resources, complex organizational structures, and opportunities for broad impact.

Founded: 1994. Amazon has a long history of innovation and disruption, with a culture that emphasizes customer obsession, long-term thinking, and a relentless drive for improvement.

Team Structure:

• Operations Focus: The Amazon Ads UX team operates within a large, matrixed organization. UX Managers typically lead a dedicated team of UX Designers, often embedded within specific product or feature areas.

• Reporting Structure: The UX Manager will likely report to a Director or Senior Manager of UX Design within the Amazon Ads organization. They will manage a team of individual contributor UX Designers.

• Cross-functional Collaboration: This role necessitates deep collaboration with Product Managers, Engineering Managers, Software Development Engineers (SDEs), Researchers, Marketing, and other UX teams across Amazon Ads and potentially broader Amazon product groups.

Methodology:

• Data-Driven Decision Making: Amazon heavily emphasizes data analysis and metrics to inform product decisions and measure success. Teams are expected to define KPIs and track performance rigorously.

• Customer Obsession: Understanding and advocating for the customer (both end-users and advertisers in this context) is a core tenet. Design decisions must be grounded in customer needs and feedback.

• Bias for Action & Speed: Amazon's culture values rapid iteration and shipping quickly. Teams are encouraged to move fast, learn, and adapt. This role specifically calls for a "builder who ships" and a "bias for action."

• Invent and Simplify: A core Amazon leadership principle that encourages creative solutions to complex problems and finding ways to make things easier for customers and internal teams.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's culture is renowned for its intensity, customer focus, and emphasis on results. The "Day 1" philosophy encourages a startup-like mentality even within a massive corporation. For a UX Manager, this means balancing strategic vision with rapid execution, managing a team effectively within a demanding environment, and demonstrating clear business impact.

📈 Career & Growth Analysis

Operations Career Level: This is a senior management role, classifying as a Manager (L7 or potentially L8 equivalent within Amazon's internal leveling system) within the UX domain. It requires significant experience in both individual contribution design and team leadership, with a focus on strategic execution and driving business outcomes. The scope involves managing a team and influencing product strategy for a critical area of Amazon Ads.

Reporting Structure: The UX Manager will report to a higher-level design leader (e.g., Director of UX) and will directly manage a team of UX Designers. This position involves significant cross-functional collaboration with Product Management and Engineering leadership.

Operations Impact: The role has a direct and significant impact on Amazon's advertising business. By improving display ad experiences, this role influences advertiser satisfaction, advertiser spend, ad revenue, and customer engagement with ads. Successful execution can lead to substantial revenue growth and market differentiation for Amazon Ads.

Growth Opportunities:

• Leadership Advancement: Potential to grow into Director-level roles, managing larger teams or broader portfolios within Amazon Ads or other Amazon business units.

• Specialization: Deepen expertise in advertising technology, AI in design, or specific platform UX challenges.

• Cross-functional Mobility: Opportunities to move into related product management or strategy roles, leveraging UX expertise.

• Mentorship & Skill Development: Access to Amazon's extensive internal training programs, leadership development initiatives, and opportunities to mentor junior designers and managers.

📝 Enhancement Note: This role represents a significant step in career progression for a UX professional, moving into a strategic leadership position with direct P&L influence through advertising revenue. Growth potential is high within Amazon's vast ecosystem, allowing for both vertical advancement and horizontal diversification of experience.

🌐 Work Environment

Office Type: Amazon typically operates with a mix of modern, collaborative office spaces designed to foster teamwork and innovation. The New York office will likely feature open-plan work areas, meeting rooms, and dedicated spaces for focused work.

Office Location(s): New York, New York. This vibrant tech hub offers access to a large talent pool and a dynamic business environment. Specific office details regarding amenities and accessibility would be available upon inquiry or further screening.

Workspace Context:

• Collaborative Environment: The workspace is designed to encourage spontaneous interactions and formal collaboration sessions with design, product, and engineering teams.

• Tools & Technology: Access to Amazon's internal tools, robust cloud infrastructure, and development environments necessary for cutting-edge UX design and AI integration.

• Team Interaction: Frequent opportunities for direct interaction with the UX team, cross-functional partners, and leadership, fostering a connected and efficient working dynamic.

Work Schedule: While the role is on-site, Amazon often provides flexibility within the standard 40-hour work week, allowing individuals to manage their schedules effectively. However, given the "bias for action" and "speed" emphasis, a commitment to meeting deadlines and project needs is expected.

📝 Enhancement Note: The on-site requirement in New York City suggests an environment focused on high collaboration and rapid iteration. The emphasis on AI and advanced technologies implies access to modern tools and infrastructure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screen: A recruiter or hiring manager will conduct an initial screening call to assess basic qualifications, experience, and cultural fit.

• Design Challenge/Portfolio Review: Candidates will likely present their portfolio, focusing on case studies that demonstrate leadership, strategic thinking, execution, and measurable impact. This may include a specific design challenge related to display advertising or AI integration.

• Leadership Interviews: Multiple rounds of interviews with senior UX leaders, Product Management, and Engineering stakeholders. These will delve into leadership style, strategic approach, problem-solving abilities, and cross-functional collaboration skills.

• Bar Raiser Interview: A unique Amazon interview conducted by someone not on the hiring team, focused on assessing candidates against Amazon's Leadership Principles and ensuring the hire raises the talent bar.

Portfolio Review Tips:

• Focus on Leadership Impact: Highlight instances where your leadership directly influenced design outcomes, team performance, and business results.

• Showcase Strategic Thinking: Clearly articulate your design strategy, how it aligned with business goals, and how you navigated complex challenges.

• Quantify Results: Use metrics (CTR, engagement, revenue impact, efficiency gains) to demonstrate the tangible success of your projects. Emphasize any AI-driven improvements.

• Process & Methodology: Explain your approach to managing design teams, driving delivery pipelines, and integrating new technologies like AI.

• Tell a Story: Structure your case studies with a clear narrative: the problem, your strategy, your team's execution, and the measurable outcomes.

Challenge Preparation:

• Understand Amazon Ads: Research Amazon's advertising products, target audiences (advertisers and customers), and competitive landscape.

• AI in Design: Be prepared to discuss how AI can be leveraged in UX design, particularly for advertising, and articulate potential benefits and challenges.

• Leadership Scenarios: Prepare for behavioral questions related to leadership, conflict resolution, driving alignment, and managing performance.

• MVP & Trade-offs: Practice articulating how you identify MVP scopes and make difficult trade-offs between speed, scope, and quality.

📝 Enhancement Note: Amazon's interview process is notoriously rigorous. Candidates must be prepared to demonstrate not only design expertise but also strong leadership, strategic thinking, adaptability, and a deep understanding of Amazon's Leadership Principles, particularly "Customer Obsession," "Bias for Action," and "Invent and Simplify." The emphasis on AI integration means candidates should be ready to discuss practical applications and strategic value.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable), Adobe Creative Cloud (Photoshop, Illustrator, XD), Sketch.

• Collaboration & Project Management: JIRA, Confluence, Asana, Trello (or Amazon's internal equivalents).

• AI & Automation Tools: Candidates should be prepared to discuss experience with or a strong understanding of generative AI platforms (e.g., Midjourney, DALL-E, Stable Diffusion for ideation/asset generation), prompt engineering principles, and AI-powered design assistance tools.

Analytics & Reporting:

• Web Analytics: Tools like Adobe Analytics, Google Analytics, or Amazon's internal analytics platforms to track user behavior and ad performance.

• Data Visualization: Tableau, Power BI, or internal Amazon tools for creating dashboards and reporting on key metrics (CTR, engagement, conversion rates).

• A/B Testing Platforms: Experience with setting up and analyzing A/B tests to optimize ad formats and user flows.

CRM & Automation:

• While not a direct CRM management role, understanding how UX impacts CRM data and advertiser platforms is beneficial. Experience with marketing automation concepts may be relevant.

• Integration Tools: Familiarity with how design systems and user experiences integrate with backend systems and ad serving technologies.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern UX roles, especially at a tech giant like Amazon. The explicit mention of AI integration means candidates should be ready to discuss their familiarity with AI-powered design tools and platforms, even if specific tools aren't listed. Understanding analytics and A/B testing is critical for demonstrating impact.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Deep commitment to understanding and serving the needs of both end customers and advertisers. This drives all design and product decisions.

• Bias for Action: A proactive and urgent approach to problem-solving and execution, prioritizing getting things done and iterating quickly.

• Invent and Simplify: Encouraging innovation to create new solutions and simplifying complex processes or user experiences.

• Ownership: Taking full responsibility for projects, outcomes, and team performance, demonstrating accountability.

• High Standards: A relentless pursuit of excellence in craft, quality, and business results.

Collaboration Style:

• Data-Informed & Results-Oriented: Collaboration is driven by data, measurable outcomes, and a shared goal of achieving business objectives.

• Direct & Transparent Communication: Amazon values direct feedback and open communication, even when it involves constructive disagreement.

• Cross-Functional Partnership: A highly collaborative approach where UX works hand-in-hand with Product Management and Engineering from ideation through launch.

• Iterative & Experimental: A culture that embraces experimentation, learning from failures, and continuous improvement through agile methodologies.

📝 Enhancement Note: Aligning with Amazon's core leadership principles is paramount for success. The culture is demanding but offers significant opportunities for those who thrive in a fast-paced, results-driven, and customer-centric environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace & Scale: Managing a team to deliver high-quality designs at Amazon's scale and speed requires exceptional organizational and prioritization skills.

• AI Integration Complexity: Effectively integrating novel AI technologies into established design workflows and products, managing potential risks and ensuring ethical use.

• Cross-Organizational Alignment: Navigating complex organizational structures and influencing multiple stakeholder groups to achieve consensus on design direction.

• Balancing Innovation with Execution: Juggling long-term strategic initiatives with the immediate demands of shipping features and improvements.

Learning & Development Opportunities:

• Advanced Leadership Training: Access to Amazon's internal leadership development programs, executive coaching, and management best practices.

• AI & Emerging Tech Exposure: Opportunities to work with cutting-edge AI technologies and contribute to the future of advertising.

• Industry Conferences & Networking: Potential for participation in leading UX and advertising technology conferences.

• Mentorship: Opportunities to be mentored by senior leaders within Amazon and to mentor junior team members, fostering leadership growth.

📝 Enhancement Note: The challenges are characteristic of senior roles in large tech companies, emphasizing strategic problem-solving, team management under pressure, and adaptability to technological advancements. The growth opportunities are substantial, leveraging Amazon's vast resources for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design team to deliver a complex product under tight deadlines. How did you ensure quality and speed?" (Focus on process, prioritization, and leadership.)

• "How would you integrate generative AI into the design process for display advertising? What are the potential benefits and risks?" (Demonstrate forward-thinking and practical application of AI.)

• "Tell me about a situation where you had to drive alignment across multiple teams with conflicting priorities. How did you achieve consensus?" (Highlight negotiation, communication, and stakeholder management skills.)

Company & Culture Questions:

• "How do Amazon's Leadership Principles, such as 'Customer Obsession' and 'Bias for Action,' resonate with your management style?" (Connect your experience to Amazon's core values.)

• "Describe a time you had to make a difficult trade-off between scope, timeline, and quality. What was your decision-making process?" (Assess your ability to make pragmatic, strategic choices.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your strategic approach, your leadership role, the team's execution (especially AI integration), design decisions, and quantifiable results.

• Highlight Leadership: Emphasize your role as a leader – how you guided the team, unblocked challenges, and fostered growth, rather than just showcasing individual design work.

• Quantify Impact: Use specific metrics (CTR lifts, engagement increases, revenue contribution, efficiency gains from AI) to demonstrate the business value of your work.

• Be Ready for Deep Dives: Anticipate detailed questions about your design decisions, trade-offs, and the technical aspects of your projects.

• Showcase AI Integration: If applicable, have specific examples of how AI was used and the impact it had. If not, be prepared to discuss how you would approach it.

📝 Enhancement Note: Candidates need to prepare for a rigorous, multi-faceted interview process that tests their design leadership, strategic thinking, operational execution, and cultural alignment with Amazon. The emphasis on AI integration means candidates should be ready to speak authoritatively on its application in UX and advertising.

📌 Application Steps

To apply for this UX Manager position at Amazon Ads:

• Submit your application through the Amazon jobs portal. Ensure your resume and profile are up-to-date and highlight your experience in UX management, design strategy, AI integration, and delivering complex projects.

• Portfolio Customization: Tailor your portfolio to showcase 2-3 key projects that best demonstrate your leadership in managing design teams, your strategic approach to display advertising UX, and any experience with AI integration or driving measurable business impact.

• Resume Optimization: Clearly articulate your experience with leading design teams (3+ years) and overall design experience (6+ years). Use keywords from the job description such as "UX Management," "Design Strategy," "AI Integration," "Cross-functional Leadership," and "Display Advertising." Quantify achievements wherever possible.

• Interview Preparation: Practice answering behavioral questions based on Amazon's Leadership Principles. Prepare to articulate your strategy for managing a design team, driving innovation with AI, and collaborating with product and engineering. Rehearse your portfolio presentation, focusing on leadership and impact.

• Company Research: Thoroughly research Amazon Ads, its products, its competitive landscape, and Amazon's core Leadership Principles. Understand how your experience and leadership style align with Amazon's culture and the specific requirements of this role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.