UX Design Lead

📍 Job Overview

Job Title: UX Design Lead

Company: Roca Alliances

Location: Medellín, Antioquia, Colombia

Job Type: Full time

Category: UX/UI Design & Product Development Operations

Date Posted: September 02, 2026

Experience Level: Mid-Senior Level (2-5 years estimated)

Remote Status: On-site

🚀 Role Summary

• Lead the design of intuitive, scalable, and consistent digital experiences by combining user research, interaction design, information architecture, and prototyping.

• Drive the evolution of design standards and contribute to the UI component library, ensuring a cohesive design system across all products.

• Leverage AI-powered tools and advanced AI prompting techniques to accelerate research, ideation, prototyping, and overall design workflow efficiency.

• Collaborate closely with Product, Engineering, and other stakeholders to translate complex business and user needs into effective, technically feasible design solutions.

📝 Enhancement Note: While the title is "UX Design Lead," the provided description focuses heavily on execution and contribution to design systems and AI integration, suggesting a strong individual contributor role with leadership potential rather than a purely managerial position. The estimated experience level of 2-5 years aligns with this. The role is categorized under UX/UI Design & Product Development Operations to reflect its strategic importance in streamlining product development through design excellence and operational efficiency.

📈 Primary Responsibilities

• Conduct comprehensive user research to deeply understand user needs, behaviors, pain points, and identify key opportunities for product improvement.

• Translate research insights and business requirements into clear, logical user flows, information architectures, and effective interaction models.

• Develop detailed wireframes, user flows, and interactive prototypes to effectively communicate and validate design concepts with stakeholders and the development team.

• Define, document, and maintain robust content and UX standards that ensure consistency and a high-quality user experience across all digital touchpoints.

• Build, manage, and continuously evolve the UI component library and contribute to the expansion and governance of the broader design system.

• Foster strong collaborative relationships with Product Managers, Engineers, and other cross-functional teams to ensure alignment and successful execution of design solutions.

• Critically evaluate various design alternatives, making data-informed decisions that balance user needs, business objectives, technical constraints, and strategic product direction.

• Proactively identify and clearly articulate design tradeoffs, potential risks, and emerging opportunities throughout the entire product development lifecycle.

• Strategically utilize AI-powered tools (e.g., Claude) and advanced AI prompting techniques to enhance efficiency, expand creative exploration, and elevate the quality of design outcomes.

• Integrate AI prompting methodologies into daily design workflows to streamline research, ideation, content generation, prototyping, and complex problem-solving.

📝 Enhancement Note: The responsibilities emphasize a proactive and analytical approach to UX design, with a significant focus on research, systems thinking, and AI integration. This suggests the company is forward-thinking and values efficiency gains through technology.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is preferred. Equivalent practical experience in UX/UI design will also be strongly considered. Experience:

• 2-5 years of professional experience in UX/UI design, with a proven track record of designing and delivering user-centered digital products and experiences.

• Demonstrated experience in building and maintaining design systems and UI component libraries.

• Experience working within agile development environments and collaborating closely with engineering teams. Required Skills:

• Systems Thinking: Proven ability to conceptualize and design complex systems, understanding how individual components integrate and impact the overall user experience and product ecosystem.

• UX Decision Quality: Strong analytical and critical thinking skills to make sound, evidence-based UX decisions that align with user needs and business goals.

• Tradeoff Awareness: Adept at balancing competing priorities, including user experience, business objectives, technical feasibility, scalability, and delivery timelines.

• Narrative & Stakeholder Communication: Exceptional ability to articulate design rationale, present design concepts compellingly, and effectively influence stakeholders through clear and persuasive communication.

• Information Architecture & Structural Thinking: Expertise in organizing complex information, defining intuitive navigation, and structuring user workflows for clarity and ease of use.

• Advanced Figma Proficiency: Mastery of Figma for wireframing, user flow mapping, interactive prototyping, interface design, and collaborative design sessions.

• AI Prompting Skills: Proven ability to craft effective prompts for AI tools to leverage them for research, ideation, content creation, prototyping, and problem-solving.

• AI Tool Experience: Hands-on experience using AI-powered design tools, such as Claude or similar, to enhance design workflows.

• Frontend Technology Awareness: Solid understanding of frontend development principles and constraints to facilitate effective collaboration with engineering teams.

• Interaction Modeling: Experience in defining and designing intuitive user interactions and dynamic workflows.

Preferred Skills:

• Experience with user research methodologies (e.g., interviews, usability testing, surveys).

• Familiarity with other design and prototyping tools beyond Figma.

• Knowledge of accessibility standards (WCAG) and inclusive design principles.

• Experience contributing to or managing design systems in a larger organization.

• Basic understanding of data analytics and how to use data to inform design decisions.

📝 Enhancement Note: The emphasis on "Systems Thinking," "UX Decision Quality," and "Tradeoff Awareness" points to a need for a designer who can think strategically and justify their design choices within a complex product environment. The explicit mention of "AI Prompting skills" and "Claude" highlights a key technical requirement that candidates should be prepared to demonstrate.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of 3-5 impactful design projects that showcase your end-to-end UX/UI design process, from initial research to final implementation.

• Projects should clearly demonstrate your ability to tackle complex user problems and deliver effective, user-centered solutions.

• Evidence of your contribution to or creation of design systems, UI component libraries, or style guides.

• Case studies that detail your approach to information architecture, user flows, wireframing, prototyping, and interaction design.

• Examples of how you've leveraged AI tools or AI prompting techniques to enhance your design process or outcomes. Process Documentation:

• For each portfolio project, clearly outline the problem statement, your role and responsibilities, the research methodologies employed, design decisions made, and the final outcomes or impact.

• Document your approach to collaborating with cross-functional teams, including engineers, product managers, and other stakeholders.

• Showcase your ability to define and maintain design standards and contribute to the evolution of design systems.

• Provide examples of how you identified and navigated design tradeoffs, explaining your rationale.

📝 Enhancement Note: The portfolio should not just present final designs but clearly articulate the process and thinking behind them, especially concerning systems thinking and AI integration. Candidates should be prepared to walk through their design decisions and the rationale for using specific tools and methodologies.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a UX Design Lead with 2-5 years of experience in Medellín, Colombia, the estimated annual salary range is COP $60,000,000 - COP $90,000,000. This range is subject to variation based on the candidate's specific experience, skills, and the company's compensation philosophy.

• Methodology: This estimate is derived from analyzing salary data for similar UX/UI Design Lead roles in Colombia, considering the cost of living in Medellín and Roca Alliances' likely industry positioning. Data sources typically include local job boards, salary aggregators (e.g., Glassdoor, LinkedIn Salary), and industry compensation reports.

Benefits:

• Competitive Salary: A competitive remuneration package commensurate with experience and skills.

• Health Insurance: Comprehensive health insurance coverage for employees and potentially dependents.

• Professional Development: Opportunities for continuous learning, including access to training, workshops, and potentially conference attendance.

• Creative Work Environment: A dynamic and collaborative workspace that fosters innovation and creativity.

• Modern Technology: Access to cutting-edge design tools and technologies, including advanced AI design platforms.

• Team Collaboration: A supportive team environment with opportunities for cross-functional collaboration and knowledge sharing.

• Potential for Growth: Opportunities for career advancement within the organization as the company and its operations expand.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week, with flexibility around start and end times to accommodate operational needs and personal schedules where feasible.

📝 Enhancement Note: The salary range is an estimation based on general market data for the specified role and location. Candidates should confirm the exact compensation during the interview process. The benefits listed are typical for a full-time role in this sector and location.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software Development (implied by job description focusing on digital experiences, design systems, and AI tools). Roca Alliances likely operates within the broader tech sector, potentially offering SaaS solutions or digital transformation services.

Company Size: Roca Alliances is likely a medium-sized enterprise, given the need for a "Lead" role and the structured approach to design systems and AI integration. This size often balances established processes with agility.

Founded: Roca Alliances was founded in 2014, suggesting a company with over a decade of experience, likely having navigated multiple technology cycles and established a solid market presence.

Team Structure:

• The UX/UI Design team is likely composed of several designers, with this role leading the UX aspects and contributing significantly to the design system.

• The team probably reports to a Head of Product, Design Director, or a similar senior leadership position.

• Close collaboration is expected with Product Managers, Frontend Engineers, and potentially Backend Engineers and Quality Assurance teams. Methodology:

• Data-Driven Design: Emphasis on user research and translating insights into design decisions.

• Agile Development: Collaboration within iterative product development cycles.

• Systems-Oriented Approach: Focus on building scalable, consistent experiences through design systems.

• AI Integration: Proactive adoption of AI tools to enhance efficiency and innovation in the design process.

Company Website: www.rocaalliances.com

📝 Enhancement Note: The company's founding date (2014) indicates a mature organization that has likely developed robust internal processes. The focus on AI suggests a forward-thinking approach to technology adoption within their operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead," indicating a mid-to-senior level position. It requires a strong foundation in UX/UI principles, a deep understanding of design systems, and the ability to guide design decisions, mentor junior team members (potentially), and collaborate effectively with cross-functional leads. The emphasis on AI integration suggests a role at the forefront of design technology adoption.

Reporting Structure: The UX Design Lead will likely report to a Design Manager, Head of Product, or a Director of Product Development. They will work closely with Product Managers and Engineering Leads on project teams.

Operations Impact: The UX Design Lead's work directly influences the usability, scalability, and consistency of Roca Alliances' digital products. By ensuring intuitive user experiences and robust design systems, this role contributes significantly to customer satisfaction, product adoption rates, development