UX Content Manager

📍 Job Overview

Job Title: UX Content Manager

Company: Eldorado.gg

Location: Vilnius, Vilnius County, Lithuania

Job Type: FULL_TIME

Category: Content Strategy & Operations

Date Posted: 2026-04-24

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Hybrid (4 days in-office, 1 day remote)

🚀 Role Summary

• Spearhead the establishment and growth of the content function within the Product team, acting as the first dedicated product content specialist.

• Drive user experience, conversion, and trust by owning website content strategy, defining UX writing standards, and building scalable processes and systems.

• Optimize key user-facing areas through meticulous content mapping, A/B testing, and data-driven insights to enhance user journeys and retention.

• Manage and evolve the company's tone of voice, content guidelines, and centralized glossary, ensuring consistency across product and design.

• Oversee and innovate localization processes for over 10 languages, balancing AI translation with professional services to ensure high-quality, culturally relevant content.

📝 Enhancement Note: This role is positioned as a foundational, strategic opportunity. The "Manager" title, coupled with the mandate to "build from scratch" and "own full ownership," suggests significant autonomy and the potential for team leadership as the function matures. The focus on building systems and processes indicates a need for a candidate with strong operational and strategic thinking beyond just content creation.

📈 Primary Responsibilities

• Develop and execute a comprehensive website content strategy, prioritizing areas that directly impact conversion rates, user trust, and overall platform experience.

• Define and implement robust content creation workflows, establishing clear ownership, collaboration models, and quality assurance processes between Product, Design, and Development teams.

• Conduct thorough content audits of existing English-language materials, identifying inconsistencies, areas for improvement, and opportunities to elevate the quality bar.

• Lead the optimization of content for critical user journeys and new feature launches in close collaboration with Product Managers, UX Designers, and Engineers.

• Design and manage A/B testing initiatives for UX copy, leveraging analytics and user feedback to iterate on content and achieve quantifiable improvements in key business metrics.

• Establish and meticulously maintain brand voice, tone guidelines, and a comprehensive content glossary to ensure linguistic consistency and adherence to brand standards across all digital touchpoints.

• Scale content expertise by empowering product owners and designers with clear guidelines and best practices for creating effective content in less critical areas.

• Strategize and manage the localization process for 10+ languages, defining optimal content translation approaches (AI vs. human) and ensuring high-quality localized experiences, particularly for key markets like French and German.

• Adapt messaging and content nuances for diverse regional audiences, moving beyond direct translation to achieve true localization and resonance.

• Continuously research and introduce innovative content practices, processes, and tools to enhance efficiency, scalability, and impact across the organization.

📝 Enhancement Note: The emphasis on "building systems, processes, and standards" and "owning localization processes across 10+ languages" highlights the operational and strategic depth of this role, extending beyond traditional UX writing. The responsibility to "enable product owners and designers" suggests a coaching and enablement component.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in English, Communications, Marketing, Journalism, or a related field would be beneficial.

Experience: Proven experience in UX writing, content design, or conversion copywriting, ideally within fast-paced tech or product environments. A minimum of 2-5 years of relevant experience is anticipated for this mid-senior level role.

Required Skills:

• UX Writing & Content Design: Demonstrated ability to craft clear, concise, and effective user-centered copy that guides users and drives desired actions.

• Conversion Copywriting: Proven experience in writing copy specifically designed to improve conversion rates and achieve business objectives.

• Content Strategy & Mapping: Ability to develop and execute strategic content plans, including creating content maps and prioritizing initiatives based on impact.

• Data-Driven Optimization & A/B Testing: Proficiency in using data, analytics, and A/B testing methodologies to measure content performance and drive iterative improvements.

• Systems Thinking & Process Development: Capacity to design, build, and scale content processes, workflows, and operational systems from the ground up.

• Ownership & Independence: High degree of self-motivation, initiative, and ability to lead projects with minimal supervision.

• Cross-functional Collaboration: Experience working effectively with product managers, designers, developers, and other stakeholders.

• English Fluency: Exceptional English writing and communication skills, with the ability to simplify complex concepts and set high standards.

• Lithuanian Fluency: Professional fluency in both written and spoken Lithuanian.

• Localization Management: Understanding of localization principles and experience managing translation processes.

Preferred Skills:

• French Language Proficiency: Working knowledge or fluency in French, especially in a content or localization context.

• German Language Proficiency: Working knowledge or fluency in German, particularly for content and localization applications.

• Content Auditing: Experience in systematically reviewing and evaluating existing content for quality, consistency, and effectiveness.

• Tone of Voice Development: Proven ability to define, articulate, and implement brand voice and tone guidelines.

• Glossary Management: Experience in creating and maintaining centralized glossaries for terminology consistency.

• AI Translation Workflow Integration: Familiarity with leveraging AI translation tools and managing their integration into professional workflows.

📝 Enhancement Note: The requirement for both English and Lithuanian fluency, coupled with the strong preference for French and/or German, indicates a role with significant international market responsibility. The "2-5 years" experience level is inferred from the blend of "build from scratch" responsibilities and the expectation of managing complex processes and internationalization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies in UX Writing/Content Design: Demonstrable examples of user-facing content you've written or designed, showcasing problem-solution narratives.

• Conversion Optimization Examples: Projects where your content directly contributed to measurable improvements in conversion rates, user engagement, or retention metrics.

• Process Design & Implementation: Evidence of systems or processes you've built or significantly improved to streamline content creation, management, or localization.

• Localization Strategy Examples: If applicable, showcase experience in managing multilingual content, including strategies for translation, adaptation, and quality assurance.

• Content Audits & Improvement Plans: Examples of how you've audited existing content and developed actionable plans for enhancement.

Process Documentation:

• Workflow Design: Examples of documented workflows for content creation, review, approval, and publishing that you have designed or optimized.

• Style Guides & Glossaries: Samples of style guides, tone of voice guidelines, and centralized glossaries that ensure content consistency.

• Performance Measurement Frameworks: Documentation of how you've set up systems to track and report on content performance, including A/B test results.

📝 Enhancement Note: Given this is the first dedicated product content role, a portfolio demonstrating not just writing skill but also strategic thinking, process development, and a results-oriented approach will be crucial. The ability to showcase how one would "build from scratch" is key.

💵 Compensation & Benefits

Salary Range: €3,500 – €5,000 gross per month. This range is competitive for a mid-senior level UX Content Manager in Vilnius, Lithuania, reflecting the added responsibilities of establishing a new function and managing internationalization.

Benefits:

• Professional Development: Access to an internal library, latest tools and technologies, professional conferences, and mentorship programs to foster skill enhancement and career progression.

• Health & Wellbeing: Comprehensive private health insurance (post-probation), additional sick days without requiring a doctor's note, and opportunities for team-based physical activities like volleyball.

• Office Perks: Convenient free parking, a well-stocked kitchen with refreshments, regular Friday breakfast events, and an on-site gaming room. The office is also pet-friendly and hosts regular team-building activities.

• Work-Life Balance: Incremental additional vacation days awarded annually, capping at 10 extra days, promoting extended time off.

• Equity Potential: Eligibility for the company's stock options program for high-performing employees, offering a stake in the company's success.

• Employee Perks: Monthly top-ups for the Eldorado.gg account, gifts for significant life events, exclusive partner discounts, and referral bonuses for bringing in new talent.

Working Hours: Standard full-time working hours, with a hybrid model that includes 4 days in the Vilnius office and 1 remote day per week. This structure allows for focused collaboration while offering flexibility.

📝 Enhancement Note: The salary range provided is explicit and aligns with the role's scope. The benefits package is extensive, covering professional growth, health, lifestyle, and financial incentives, which are strong attractors for talent in the tech sector. The hybrid model is clearly defined.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Trading / Online Marketplace for In-Game Items. Eldorado.gg operates within the rapidly evolving gaming and esports ecosystem, providing a platform for players to trade virtual assets.

Company Size: 160+ professionals. This mid-sized company structure suggests a dynamic environment where individual contributions are visible and impactful, yet with established processes and resources.

Founded: 2018. As a relatively young company, Eldorado.gg likely fosters an agile, innovative, and growth-oriented culture, driven by a fast-paced market.

Team Structure:

• The UX Content Manager will join the Product team, a core function responsible for developing and enhancing the platform.

• This role will likely collaborate closely with Product Managers, UX Designers, UI Developers, and potentially Marketing and Localization specialists.

Methodology:

• Data-Driven Decision Making: The company emphasizes speed, security, and user experience, suggesting a data-informed approach to product development and content optimization.

• Agile Development: The mention of "moving fast" and "pushing boundaries" implies an agile or iterative development methodology where content plays a crucial role in rapid feature deployment and refinement.

• User-Centricity: A focus on user experience and conversion indicates a strong emphasis on understanding user needs and optimizing interactions through content.

Company Website: https://careers.eldorado.gg

📝 Enhancement Note: The company's focus on a specific niche (in-game items) within the broader gaming industry indicates a culture that understands and caters to a passionate user base. The "bold ideas" and "move fast" ethos suggests an environment that rewards initiative and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a foundational individual contributor with significant strategic impact. It's a mid-level to senior-level opportunity (2-5 years experience suggested) that offers the chance to build and shape a new function within the company. Success here could lead to opportunities for team leadership as the content function grows.

Reporting Structure: The UX Content Manager will report into the Product team, likely to a Head of Product or a senior Product Manager. This structure places content at the core of product development.

Operations Impact: The UX Content Manager will have a direct impact on critical business objectives:

• Conversion Rates: Optimizing website and in-product text to guide users towards completing transactions.

• User Experience (UX): Ensuring clarity, ease of use, and an intuitive interface through effective copy.

• Brand Trust & Credibility: Establishing a consistent, professional, and reliable brand voice across all touchpoints.

• Customer Retention: Improving user satisfaction and engagement through clear communication and guidance.

• Globalization & Market Expansion: Enabling successful entry into new international markets through effective localization.

Growth Opportunities:

• Functional Leadership: Opportunity to build and lead a content team as Eldorado.gg scales its content operations.

• Strategic Influence: Play a key role in shaping product strategy and user experience through content.

• Skill Specialization: Deepen expertise in UX writing, content strategy, localization, and data-driven content optimization.

• Cross-functional Expertise: Develop strong working relationships and understanding across Product, Design, Engineering, and Marketing.

• Industry Exposure: Gain deep insights into the gaming industry's digital trading landscape.

📝 Enhancement Note: The "first dedicated product content role" aspect is a significant growth opportunity, offering the chance to define best practices and build a function from the ground up, which is highly attractive for ambitious operations professionals.

🌐 Work Environment

Office Type: The company operates with an "office-first mindset" within a hybrid model, indicating a preference for in-person collaboration and team building. The office is located at SIMBIOCITY Delta in Vilnius.

Office Location(s): Vilnius, Lithuania. The specific location within Vilnius is SIMBIOCITY Delta, which may imply a modern business park or co-working space conducive to innovation and collaboration.

Workspace Context:

• Collaborative Environment: The office-first approach suggests a workspace designed for interaction, brainstorming, and team synergy, facilitated by free parking and a stocked kitchen.

• Tools & Technology: While not explicitly detailed, the role implies access to standard design and content management tools, along with analytics platforms for A/B testing and performance tracking. The mention of "latest tools and technologies" in benefits suggests a commitment to modern infrastructure.

• Team Interaction: The hybrid model (4 days in-office) encourages regular face-to-face interaction with colleagues, fostering a strong team culture and facilitating quick problem-solving and knowledge sharing. The presence of gaming facilities and social events further supports this.

Work Schedule: The role is full-time, with a hybrid model allowing one day of remote work per week. This balance aims to provide flexibility while maintaining the benefits of in-office presence for collaboration and team cohesion.

📝 Enhancement Note: The emphasis on "office-first mindset" within a hybrid model suggests that while remote work is an option, the company values in-person interaction for collaboration, cultural integration, and operational efficiency, particularly for roles focused on building and establishing new functions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Candidates will be contacted by the Talent Acquisition team for an initial HR interview to assess cultural fit, basic qualifications, and alignment with the company's values.

• Hiring Manager Interview: A deeper dive into experience, skills, and strategic thinking related to UX content management, process development, and localization.

• Test Task: A practical assignment designed to evaluate the candidate's UX writing, content strategy, and problem-solving abilities in a context relevant to Eldorado.gg's business. This is a critical component for assessing operational capabilities.

• Final Evaluation: May involve a broader discussion, potentially with other team members or stakeholders, to confirm suitability and finalize the decision.

Portfolio Review Tips:

• Showcase "Build from Scratch" Examples: Highlight instances where you've established new processes, guidelines, or content functions. Emphasize the challenges faced and the solutions implemented.

• Quantify Impact: For every project, clearly articulate the business objectives, your role, the actions taken, and the measurable results (e.g., % increase in conversion, reduction in support tickets due to clear copy, improvement in localization efficiency).

• Demonstrate Systems Thinking: Include examples of content maps, workflow diagrams, style guides, or glossaries you've created. Explain how these systems contribute to scalability and consistency.

• Localization Strategy: If applicable, detail your approach to managing multilingual content, including decision-making around AI vs. human translation and quality assurance methods.

• Conciseness & Clarity: Present your portfolio in a well-organized and easy-to-digest format. Use clear headings, bullet points, and compelling visuals where appropriate.

Challenge Preparation:

• Understand Eldorado.gg: Research the company's platform, target audience, games supported, and competitive landscape. Understand their current content and identify potential areas for improvement.

• Content Strategy for Gaming Marketplaces: Think about the unique content challenges and opportunities in this specific industry (e.g., user-generated content, community engagement, security messaging, diverse game offerings).

• Process Building Scenarios: Be prepared to discuss how you would approach building a content function from scratch, including defining roles, establishing workflows, and setting initial priorities.

• Localization Strategy for Growth: Consider how you would approach localizing content for key markets like French and German, balancing speed, cost, and quality.

• Data & A/B Testing: Prepare examples of how you would use data to inform content decisions and optimize for conversion.

📝 Enhancement Note: The interview process emphasizes practical application (test task) and strategic thinking (hiring manager interview), making portfolio preparation crucial. Candidates should focus on demonstrating their ability to operate autonomously and build operational frameworks.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with platforms like WordPress, Contentful, or similar for website content management.

• UX Writing & Design Tools: Proficiency with tools used by designers and product teams, such as Figma, Sketch, or Adobe XD, for reviewing designs and collaborating on copy placement.

• Localization Platforms: Familiarity with Translation Management Systems (TMS) like Phrase, Lokalise, or Crowdin for managing localization workflows and integrating with translation services.

• Project Management Software: Tools like Jira, Asana, Trello, or Monday.com for managing tasks, workflows, and cross-functional projects.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar for tracking website traffic, user behavior, and content performance.

• A/B Testing Tools: Optimizely, VWO (Visual Website Optimizer), Google Optimize, or similar for designing and running content experiments.

• Data Visualization Tools: Tableau, Power BI, or Looker for creating dashboards and reporting on content KPIs.

CRM & Automation:

• CRM Systems: While not directly managing CRM, understanding how user data and customer journeys inform content is essential. Familiarity with Salesforce, HubSpot, or similar is beneficial.

• Automation Tools: Experience with marketing automation platforms or workflow automation tools (e.g., Zapier) might be relevant for streamlining content-related processes.

• Translation Management/AI Tools: Familiarity with AI translation services (e.g., DeepL, Google Translate API) and their effective integration into professional translation workflows.

📝 Enhancement Note: While specific tool requirements aren't listed, the role's responsibilities necessitate proficiency in common content management, design collaboration, project management, and analytics platforms. A strong understanding of localization tools is also key.

👥 Team Culture & Values

Operations Values:

• Ownership & Initiative: Taking responsibility for the content function and proactively driving initiatives with minimal oversight.

• Data-Driven & Results-Oriented: Using data and analytics to inform decisions, measure impact, and achieve tangible business outcomes like conversion growth.

• User-Centricity: Prioritizing the user experience in all content creation and optimization efforts, ensuring clarity, helpfulness, and ease of use.

• Collaboration & Communication: Working effectively with cross-functional teams, sharing insights, and fostering a collaborative environment for content development.

• Agility & Adaptability: Embracing a fast-paced environment, adapting to changing priorities, and continuously seeking improvements in processes and practices.

• Quality & Craftsmanship: Upholding high standards for the written word, ensuring consistency in tone, voice, and accuracy across all content.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with Product, Design, and Development teams to ensure content is aligned with product goals and user needs from the outset.

• Process Empowerment: Enabling other teams to create better content by providing clear guidelines, templates, and best practices, rather than acting as a bottleneck.

• Feedback Loops: Establishing mechanisms for constructive feedback on content and processes, fostering a culture of continuous improvement.

• Knowledge Sharing: Proactively sharing insights from content performance, user feedback, and localization efforts to inform broader team strategies.

📝 Enhancement Note: The company's stated values (speed, security, user experience) and the role's mandate to "build from scratch" suggest a culture that values proactive problem-solving, autonomy, and a results-driven mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Zero: Establishing a new function, defining processes, and creating content standards in a growing company requires significant initiative and strategic planning.

• Cross-Functional Alignment: Ensuring consistent content quality and strategy across multiple product teams and stakeholders who may have varying priorities.

• Scaling Localization: Managing the complexities of localization across 10+ languages, balancing cost, speed, and quality, especially with AI translation.

• Data Interpretation: Effectively translating raw data and A/B test results into actionable content improvements.

• Balancing Speed and Quality: Working in a "fast-paced" environment while maintaining high standards for UX copy and localization.

Learning & Development Opportunities:

• Content Strategy Leadership: Develop expertise in building and scaling content operations in a tech environment.

• Localization Expertise: Gain deep knowledge in internationalization strategies, AI translation integration, and managing global content.

• Product & UX Acumen: Enhance understanding of product development lifecycles, user research, and UX design principles.

• Data Analysis for Content: Sharpen skills in using analytics and A/B testing for content performance optimization.

• Mentorship & Networking: Benefit from the company's mentorship programs and opportunities to connect with experienced professionals in the gaming/tech industry.

📝 Enhancement Note: The primary challenge is the "build from scratch" nature of the role, which is also its biggest growth opportunity. Candidates who thrive in ambiguity and enjoy creating structure will find this role particularly rewarding.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building a content function or strategy from the ground up. What would be your first priorities at Eldorado.gg?"

• "How would you balance the need for rapid content iteration with maintaining high-quality UX copy and brand consistency across multiple markets?"

• "Walk me through how you would approach defining and implementing localization workflows for 10+ languages, including the use of AI translation."

Company & Culture Questions:

• "Why are you interested in Eldorado.gg and the gaming marketplace industry specifically?"

• "How do you approach collaboration with product managers and designers who may have different priorities or perspectives on content?"

• "Describe a time you had to influence stakeholders to adopt your content strategy or recommendations."

Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the business problem or user need that your showcased content or process addressed.

• Detail Your Process: Explain the steps you took, the tools you used, and the rationale behind your decisions.

• Showcase Impact: Use metrics and concrete results to demonstrate the success of your work. If direct metrics are unavailable, explain the qualitative impact.

• Highlight Scalability: For process-related examples, explain how your solutions are designed to scale and be repeatable.

• Address Localization: If applicable, clearly explain your approach to internationalizing content and managing multilingual assets.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, operational capabilities, and a deep understanding of how content drives business outcomes, especially in a global context.

📌 Application Steps

To apply for this UX Content Manager position:

• Submit your application through the provided "Apply Now" link on the Eldorado.gg careers page.

• Curate Your Portfolio: Select 2-3 key projects that best showcase your experience in UX writing, content strategy, process development, and/or localization. Ensure each project clearly articulates the challenge, your solution, and the measurable results.

• Tailor Your Resume: Highlight keywords and responsibilities from the job description, such as "UX writing," "content strategy," "localization management," "A/B testing," and "process development." Quantify your achievements wherever possible.

• Prepare Your Narrative: Practice explaining your portfolio pieces and your approach to building a content function from scratch. Be ready to discuss your experience with cross-functional collaboration and data-driven decision-making.

• Research Eldorado.gg: Understand their platform, target audience (gamers), games supported, and their overall business objectives. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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