UX Content Designer III

📍 Job Overview

Job Title: UX Content Designer III

Company: Expedia Group

Location: Seattle, Washington, United States; Chicago, Illinois, United States; Austin, Texas, United States

Job Type: FULL_TIME

Category: Content Design / UX Writing / Content Strategy

Date Posted: April 13, 2026

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the content strategy and enhance product experiences within Expedia Group's Loyalty and connected Membership spaces, focusing on user-centric design.

• Develop and implement thoughtful, intuitive, and accessible content solutions across various product use cases, including onboarding, in-app education, transactional flows, and push notifications.

• Apply information architecture methods like content modeling and mapping to create scalable and cohesive content solutions for a global travel platform.

• Partner with cross-disciplinary teams, including Product Design, Content Design, and Research, to conduct user research, analyze data, and identify/resolve content bugs to measurably improve the traveler experience.

📝 Enhancement Note: This role is positioned as a "III" level, indicating a mid-to-senior level of experience where independent contribution and strategic influence are expected. The focus on "Loyalty and connected Membership spaces" suggests a need for expertise in retention-focused content strategies and understanding of user lifecycle management within a travel context.

📈 Primary Responsibilities

• Design and craft clear, concise, and helpful UX content for a wide range of user interactions, ensuring consistency and usability across the product.

• Conduct content audits and analysis to identify areas for improvement, structure content effectively, and create compelling narratives that enhance the user journey.

• Apply information architecture principles, including content modeling and mapping, to develop scalable and maintainable content frameworks for the Loyalty and Membership programs.

• Collaborate with Product Managers, UX Designers, Researchers, Legal, and Marketing teams to ensure content is aligned with business objectives, brand voice, and accessibility standards.

• Utilize qualitative and quantitative insights, including user research findings and business analytics, to inform content decisions and drive measurable improvements in traveler experience and program engagement.

• Champion accessibility, inclusion, readability, and translatability of product content, working with cross-functional teams to implement best practices.

• Facilitate and present content strategies and design rationales clearly and confidently to diverse stakeholders, including leadership, to influence decision-making and gain buy-in.

• Negotiate and persuade stakeholders to balance traveler needs with business objectives, ensuring optimal user experiences.

📝 Enhancement Note: The emphasis on "content-first approach to end-to-end experience design" and "holistic, customer-focused approach to creating a cohesive content strategy" highlights the strategic nature of this role, extending beyond simple UX writing to encompass broader content lifecycle management and strategic planning for the loyalty program.

🎓 Skills & Qualifications

Education:

Experience:

• 5+ years of professional experience in UX Writing, Content Design, Content Strategy, or a closely related field.

• Proven track record of independently auditing, analyzing, structuring, and creating compelling UX content for digital products.

Required Skills:

• Content Design & UX Writing: Expertise in crafting clear, concise, and user-centered copy for digital interfaces.

• Content Strategy: Ability to develop and execute comprehensive content strategies that align with product goals and user needs.

• Information Architecture: Proficiency in content modeling, content mapping, and organizing information for optimal usability.

• Human-Centered Design (HCD): Deep understanding and application of HCD principles throughout the product development lifecycle.

• Data Analysis & Insights: Ability to leverage qualitative (user research) and quantitative (analytics) data to inform content decisions.

• Stakeholder Management: Strong skills in presenting, persuading, and negotiating with diverse stakeholders, including Legal, Marketing, and leadership.

• Accessibility & Inclusion: Knowledge of best practices for creating accessible and inclusive content.

• Storytelling: Ability to weave narratives into product experiences that resonate with users.

Preferred Skills:

• Experience in designing for loyalty programs, membership spaces, or customer retention initiatives.

• Experience solving complex content problems for multiple user segments across different brands.

• Familiarity with emerging AI technologies, including prompt engineering and structured content for enhancing strategy and operational efficiency.

• Portfolio showcasing strong design thinking and UX writing skills, with examples demonstrating influence on cross-functional thinking and retention in Loyalty/Membership.

📝 Enhancement Note: The explicit mention that "this is not a content marketing role" is crucial, steering candidates away from marketing-focused copywriting and towards a product-centric, user-experience-driven approach to content. The preference for AI and prompt engineering experience indicates a forward-thinking team embracing new technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating a deep understanding of UX writing and content design principles.

• Include case studies that highlight your ability to develop and execute content strategies for complex product features or user journeys.

• Provide examples of how you've used research, data, and empathy to inform your content decisions and improve user experiences.

• Demonstrate experience with information architecture techniques such as content modeling and mapping, illustrating how you structure content for scalability and consistency.

Process Documentation:

• Evidence of creating and maintaining content guidelines, style guides, or voice and tone documentation.

• Examples of how you've conducted content audits and developed plans for content restructuring or optimization.

• Documentation of processes for collaborating with UX designers, product managers, and researchers on content initiatives.

• Demonstration of how you've used data and analytics to measure the impact of content changes and iterate on solutions.

📝 Enhancement Note: The preference for portfolio examples demonstrating "how your influence enhances cross-functional thinking to drive retention in Loyalty and Membership areas" is a key differentiator. Candidates should select portfolio pieces that directly address these aspects, showcasing strategic impact rather than just tactical execution.

💵 Compensation & Benefits

Salary Range:

• Seattle, WA: $137,500 - $192,500 per year (potential to increase up to $220,000 based on sustained performance)

• Chicago, IL: $128,000 - $179,500 per year (potential to increase up to $205,000 based on sustained performance)

• Austin, TX: $137,500 - $192,500 per year (potential to increase up to $220,000 based on sustained performance)

Benefits:

• Comprehensive medical, dental, and vision insurance.

• Generous paid time off (PTO).

• Employee Assistance Program (EAP) for support services.

• Wellness and travel reimbursement programs.

• Exclusive travel discounts.

• International Airlines Travel Agent (IATAN) membership.

• Parental leave.

• Career development resources.

Working Hours:

• Standard full-time hours, typically 40 hours per week. The flexible work model suggests potential for adaptable scheduling within team and business needs.

📝 Enhancement Note: The provided salary ranges are competitive for a UX Content Designer III role in these major tech hubs. The note about pay varying based on location, budget, and individual qualifications is standard. The structured salary ranges with performance-based increases indicate a clear path for compensation growth within the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel and Technology. Expedia Group operates a portfolio of travel brands, providing a platform for booking flights, hotels, car rentals, and vacation packages globally.

Company Size: Large enterprise, with a significant global presence and a substantial number of employees. This implies established processes, larger teams, and opportunities for broad impact, but also potential for navigating complex organizational structures.

Founded: 1996. With a long history in the travel tech industry, Expedia Group has evolved significantly, indicating a company that values innovation and adaptation.

Team Structure:

• This role is within the Experience Design (XD) team, a cross-disciplinary group uniting Product Design, Content Design, and Research.

• The Content Designer III reports to a Senior Content Design Manager, suggesting a hierarchical structure with clear leadership.

Methodology:

• Human-Centered Design (HCD): The team emphasizes HCD, meaning user needs, empathy, and research are central to the design process.

• Data-Driven Decision Making: Insights from qualitative and quantitative research, along with business analytics, are used to drive content strategy and solutions.

• Content-First Approach: Content is considered a fundamental element of the user experience from the outset of the design process.

• Agile/Iterative Development: Implied through the mention of content tests and bug resolution, suggesting an iterative approach to product development.

Company Website: https://careers.expediagroup.com/

📝 Enhancement Note: Expedia Group's emphasis on its values, leadership agreements, and commitment to diversity and inclusion ("everyone belongs, differences are celebrated") indicates a culture that values collaboration and employee well-being. The hybrid work model is a key aspect of their operational environment.

📈 Career & Growth Analysis

Operations Career Level: This position is a "UX Content Designer III," signifying a mid-to-senior level role within the User Experience and Content Design discipline. It requires a strong foundation in core content design principles and the ability to work independently, lead initiatives, and influence cross-functional partners. The scope of responsibility includes driving content strategy for significant product areas like Loyalty and Membership.

Reporting Structure: The role reports to a Senior Content Design Manager. This suggests opportunities for mentorship and guidance from experienced leaders within the content design function, as well as exposure to strategic decision-making at a higher level.

Operations Impact: The UX Content Designer III has a direct impact on the traveler experience for millions of users worldwide. By crafting clear, effective, and engaging content for loyalty programs and membership features, this role contributes to user engagement, retention, and overall satisfaction with Expedia Group's brands. The ability to influence product strategy through content is a key aspect of the role's impact.

Growth Opportunities:

• Skill Specialization: Deepen expertise in loyalty program content, membership strategies, or emerging areas like AI-driven content.

• Leadership Development: Progress to Senior UX Content Designer, Lead Content Designer, or Content Design Manager roles by demonstrating leadership, strategic thinking, and mentorship capabilities.

• Cross-Brand Experience: Opportunity to work on content initiatives across various Expedia Group brands, broadening exposure and experience.

• AI & Emerging Tech: Develop skills in prompt engineering and leveraging AI for content strategy and operational efficiency, positioning for future roles.

• Mentorship: Gain insights and guidance from a Senior Content Design Manager and contribute to mentoring junior team members.

📝 Enhancement Note: The role's focus on a specific, high-impact area like Loyalty and Membership, combined with the "III" level designation, suggests a clear growth path towards senior individual contributor or management roles within content design at Expedia Group. The emphasis on AI integration points to opportunities for staying at the forefront of the field.

🌐 Work Environment

Office Type: Expedia Group offers a flexible work model, indicating a hybrid environment. This means employees will likely split their time between working remotely and in the office. The company highlights having "pretty cool offices," suggesting modern, well-equipped workspaces designed for collaboration and productivity.

Office Location(s):

• Seattle, Washington Campus: A primary hub for the company.

• Chicago, Illinois: Another significant office location.

• Austin, Texas: Also listed as a location, indicating a distributed presence within the US.

Workspace Context:

• Collaborative Hubs: Offices are designed to facilitate teamwork, brainstorming, and cross-functional interactions, essential for a role involving extensive collaboration.

• Technology-Enabled: Expect access to modern tools and technology necessary for UX design, content creation, and communication.

• Team Interaction: Regular in-office days will provide opportunities for face-to-face interaction with design, product, and research teams, fostering a strong team dynamic.

Work Schedule: While a standard 40-hour work week is typical, the flexible work model implies some degree of autonomy in scheduling, allowing for better work-life integration. However, core working hours for team collaboration and meetings will likely be expected.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment. Candidates should be comfortable with a mix of remote and in-office work, understanding the expectations for in-office days for collaboration and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your application and resume to assess basic qualifications and experience.

• Hiring Manager Interview: A discussion with the Senior Content Design Manager to delve into your experience, skills, and fit for the role. Expect questions about your approach to content strategy, UX writing, and stakeholder management.

• Portfolio Review & Presentation: A crucial stage where you'll present your portfolio to a panel of designers, content strategists, and possibly product managers. This is where you'll showcase your work, explain your design process, and articulate the impact of your contributions.

• Skills-Based Assessment/Case Study: You may be given a design challenge or asked to work through a hypothetical content problem relevant to Expedia Group's loyalty programs. This will assess your problem-solving skills, strategic thinking, and ability to apply content design principles under pressure.

• Cross-Functional Team Interviews: Interviews with peers from Product Design, Research, and Product Management to evaluate collaboration style and understanding of cross-functional dynamics.

• Final Round: Potentially an interview with a senior leader or Director to discuss strategic alignment and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong case studies that best represent your skills relevant to this role, particularly focusing on loyalty, membership, or complex user journeys.

• Tell a Story: For each case study, clearly articulate the problem, your role, your process (research, ideation, design, testing), the solutions you implemented, and the measurable outcomes. Quantify impact whenever possible (e.g., improved conversion rates, reduced support tickets, increased engagement).

• Highlight Process: Emphasize your approach to content strategy, information architecture (modeling/mapping), HCD, and data utilization.

• Showcase Collaboration: Detail how you partnered with other disciplines, managed stakeholders, and influenced decisions.

• Address Specifics: If possible, include examples that touch upon loyalty programs, membership benefits, or retention strategies.

• Be Prepared for AI Questions: Be ready to discuss your thoughts on AI in content design and any experience you have with prompt engineering or structured content.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Expedia Group's brands, business model, and the travel industry, particularly concerning loyalty programs and customer retention.

• Practice Problem-Solving: Anticipate challenges related to simplifying complex travel booking processes, enhancing user onboarding for loyalty programs, or improving communication for membership benefits.

• Focus on Strategy: Be prepared to articulate not just the "what" but the "why" behind your content decisions. Demonstrate a strategic mindset.

• Communication is Key: Practice presenting your ideas clearly, concisely, and persuasively. Be ready to defend your rationale and engage in constructive debate.

📝 Enhancement Note: The emphasis on a "portfolio of work that showcases your skills as a design thinker and honed UX writer" and specifically "examples of how your influence enhances cross-functional thinking to drive retention in Loyalty and Membership areas" means candidates must actively tailor their portfolio to this specific role and company context.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with various CMS platforms to manage and deploy content across digital products.

• Design & Prototyping Tools: Proficiency in tools like Figma, Sketch, Adobe XD, or similar, for creating mockups, prototypes, and collaborating on designs.

• Collaboration & Documentation Tools: Familiarity with tools such as Jira, Confluence, Asana, Slack, Microsoft Teams for project management, documentation, and team communication.

Analytics & Reporting:

• Web Analytics Platforms: Experience with Google Analytics, Adobe Analytics, or similar to track user behavior, measure content performance, and derive insights.

• User Research Tools: Familiarity with platforms for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, SurveyMonkey, Lookback).

• Data Visualization Tools: Basic understanding or experience with tools like Tableau or Power BI for interpreting data and presenting insights.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how content integrates with CRM data (e.g., Salesforce, Dynamics 365) for personalized user experiences is beneficial.

• Marketing Automation Platforms: Familiarity with how content is used in automated workflows for email campaigns, push notifications, etc. (e.g., Braze, Marketo).

• AI/ML Tools: Emerging familiarity with AI platforms and prompt engineering for content generation, analysis, or strategy enhancement.

📝 Enhancement Note: While specific tools aren't listed, the nature of UX Content Design in a tech company like Expedia Group implies a need for proficiency in industry-standard design, collaboration, and analytics tools. The mention of AI and prompt engineering is a key indicator of the technology stack's direction.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A deep commitment to understanding and serving the needs of travelers and partners, ensuring experiences are helpful, human, and memorable.

• Collaboration: A strong emphasis on working together across diverse teams (Product, Design, Research, Engineering, Marketing, Legal) to achieve shared goals.

• Innovation & Adaptability: A culture that encourages exploring new technologies (like AI), adapting to market changes, and continuously improving products and processes.

• Inclusion & Belonging: A commitment to fostering an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives.

• Data-Driven: Utilizing data and insights to inform decisions, measure impact, and drive continuous improvement.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with product managers, UX designers, researchers, and engineers, contributing your content expertise throughout the product development lifecycle.

• Open Communication: A culture that values open dialogue, constructive feedback, and transparent communication to ensure alignment and effective problem-solving.

• Partnership & Influence: The role requires influencing and persuading stakeholders, fostering a collaborative partnership approach to achieve the best outcomes for both users and the business.

• Shared Ownership: Encouragement to take ownership of content initiatives and contribute to a collective effort in building exceptional user experiences.

📝 Enhancement Note: Expedia Group's stated values ("everyone belongs, differences are celebrated and know that when one of us wins, we all win") are central to their culture. Candidates should demonstrate alignment with these values, particularly in how they approach collaboration and inclusivity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the complexities of aligning user-centric content with business objectives, especially within a large organization with diverse stakeholder interests.

• Maintaining Brand Consistency Across Brands: Ensuring a cohesive voice, tone, and user experience across Expedia Group's portfolio of travel brands, each with its unique identity.

• Driving Content-First Adoption: Championing a content-first approach and influencing teams to prioritize content strategy early in the design process.

• Leveraging AI Effectively: Integrating emerging AI technologies and prompt engineering into content workflows efficiently and ethically, while ensuring quality and user experience.

• Global Localization: Ensuring content is translatable, culturally appropriate, and accessible to a global audience.

Learning & Development Opportunities:

• Advanced Content Strategy: Opportunities to deepen expertise in complex content strategy frameworks, information architecture, and content operations.

• AI & Prompt Engineering: Skill development in leveraging AI tools for content generation, analysis, and efficiency improvements, staying at the forefront of the industry.

• Leadership Skills: Development in facilitation, presentation, negotiation, and influencing skills, preparing for senior or leadership roles.

• Product Domain Expertise: Gaining in-depth knowledge of the travel industry, loyalty programs, and customer lifecycle management.

• Cross-Functional Exposure: Learning from and collaborating with experts in product design, research, engineering, and marketing.

📝 Enhancement Note: The challenge of integrating AI and prompt engineering is a significant growth opportunity. Candidates who can demonstrate proactive learning and application in this area will be highly valued.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a content strategy for a complex product feature or user journey. What was your process, and what were the outcomes?" (Focus on HCD, data, and measurable results).

• "How do you ensure content is accessible, inclusive, and translatable for a global audience?" (Highlight your understanding of best practices and collaboration with localization teams).

• "Walk us through a challenging stakeholder negotiation you managed regarding content decisions. How did you persuade them, and what was the resolution?" (Emphasize influencing skills and balancing needs).

Company & Culture Questions:

• "Why are you interested in Expedia Group and this specific role within our Loyalty and Membership spaces?" (Show your research and alignment with the company's mission and values).

• "How do you embody Expedia Group's values in your work, particularly around collaboration and inclusion?" (Provide specific examples of your behavior).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your specific role and contributions, your process (research, ideation, design, testing), the content solutions you developed, and the measurable impact (quantify if possible).

• Highlight Strategic Thinking: Emphasize why you made certain content decisions, linking them back to user needs and business objectives.

• Showcase Process Tools: Briefly explain how you used tools like content models, maps, or audits to inform your work.

• Demonstrate Collaboration: Detail how you worked with designers, PMs, researchers, and stakeholders.

• Address AI/Prompt Engineering: Be ready to discuss your thoughts on AI's role in content design and any relevant experience or interest you have.

• Prepare for Q&A: Anticipate questions about your decisions, challenges, and alternative approaches.

📝 Enhancement Note: Candidates should be prepared to discuss not only their past work but also their forward-looking perspective on AI in content design, as this is a stated area of interest for the role.

📌 Application Steps

To apply for this UX Content Designer III position:

• Submit your application: Navigate to the Expedia Group careers portal and submit your resume and any required information.

• Tailor your resume: Ensure your resume highlights keywords and experiences directly relevant to UX Content Design, Content Strategy, Information Architecture, HCD, and stakeholder management, especially any experience with loyalty programs or retention.

• Prepare your portfolio: Curate 3-5 strong case studies that showcase your best work, focusing on strategic thinking, problem-solving, measurable impact, and collaboration. Ensure it highlights your experience in loyalty/membership if possible.

• Practice your presentation: Rehearse presenting your portfolio to simulate the interview environment. Focus on clear storytelling, articulating your process, and demonstrating the impact of your work.

• Research Expedia Group: Familiarize yourself with Expedia Group's brands, mission, values, and recent initiatives, particularly concerning their loyalty programs and customer experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.