UX & Conversion Manager (w/m/d)

📍 Job Overview

Job Title: UX & Conversion Manager (w/m/d)

Company: JACKS beauty line

Location: Berlin, Germany

Job Type: Festanstellung (Full-time)

Category: Revenue Operations / Digital Marketing Operations / E-commerce Operations

Date Posted: April 30, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (minimum 3 days in office)

🚀 Role Summary

• Drive conversion rate optimization (CRO) and enhance user experience (UX) across digital platforms, particularly within the D2C and beauty sectors.

• Translate complex data insights into actionable UX concepts, wireframes, and optimized landing pages that improve customer journeys.

• Foster cross-functional collaboration with Paid, CRM, Social, and Product teams to ensure consistent, high-converting user experiences across all channels.

• Plan, execute, and analyze A/B tests to continuously iterate and improve conversion funnels and digital performance.

• Integrate storytelling, user psychology, and funnel structures to create emotionally engaging and effective customer pathways.

📝 Enhancement Note: This role bridges UX design, data analysis, and performance marketing, with a strong emphasis on driving measurable conversion improvements in a D2C e-commerce environment. It requires a blend of analytical rigor and creative thinking to optimize the end-to-end customer journey.

📈 Primary Responsibilities

• Identify and capitalize on opportunities to enhance user experience, making it more emotional, clear, and conversion-oriented.

• Ensure thematic and visual coherence between advertising content, landing pages, and storytelling elements.

• Analyze performance data from various sources (e.g., Google Analytics, Clarity) to extract actionable insights and translate them into clear, conversion-focused UX concepts.

• Design and conceptualize landing pages and user experience flows, creating wireframes and collaborating closely with design and content teams for implementation.

• Plan, execute, and analyze A/B tests, deriving concrete recommendations for conversion optimization.

• Collaborate closely with Paid Media, CRM, Social Media, and Product teams to create consistent cross-channel user experiences and expand conversion potentials.

• Continuously monitor and report on key performance indicators (KPIs) related to user engagement, conversion rates, and customer journey effectiveness.

• Contribute to the development of a robust D2C strategy by optimizing the online customer journey from acquisition to retention.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to CRO and UX, requiring the candidate to be proficient in both strategic conceptualization and tactical execution, including A/B testing and cross-functional project management.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Marketing, Design, Psychology, Business, or a related field is typically expected for this level of role. Relevant certifications in UX, CRO, or Digital Analytics would be advantageous.

Experience: 2-5 years of experience in Conversion Rate Optimization (CRO), User Experience (UX) Design, Digital Performance Marketing, or a similar role, preferably within a Direct-to-Consumer (D2C) or beauty industry context.

Required Skills:

• Proven experience in conversion optimization, UX design, or digital performance marketing.

• Strong understanding of storytelling principles, user psychology, and customer funnel structures.

• Keen eye for UX and design aesthetics, with the ability to analyze content through an analytical lens.

• Proficiency with analytics and user behavior tools such as Google Analytics and Microsoft Clarity.

• Experience with design and prototyping tools like Figma.

• Familiarity with e-commerce platforms such as Shopify.

• Experience in planning and executing A/B tests and deriving actionable recommendations.

• Excellent communication and collaboration skills, with a demonstrated ability to work effectively across different teams.

• A balance of analytical clarity and creative openness, with a passion for translating emotional engagement into measurable business success. Preferred Skills:

• Direct experience in the beauty or D2C e-commerce sector.

• Experience with specialized A/B testing platforms (e.g., Optimizely, VWO).

• Knowledge of CRM systems and their role in customer journey optimization.

• Familiarity with SEO principles as they relate to landing page performance.

• Basic understanding of front-end development (HTML/CSS) to better inform design and implementation.

📝 Enhancement Note: The emphasis on D2C/beauty experience and specific tool proficiencies (Google Analytics, Clarity, Figma, Shopify) indicates a need for a candidate who can hit the ground running in a fast-paced e-commerce environment. The blend of analytical and creative skills is a critical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 detailed case studies demonstrating successful conversion rate optimization initiatives.

• Each case study should clearly outline the problem, the analytical approach, the proposed UX/CRO solution (including wireframes or mockups if applicable), the A/B test conducted, and the quantifiable results (e.g., conversion rate increase, revenue uplift).

• Highlight projects where you translated data insights into tangible design or strategy changes.

• Include examples of landing pages or UX flows you conceptualized and helped implement.

• Demonstrate experience with A/B testing methodologies and reporting on test outcomes. Process Documentation:

• Be prepared to discuss your process for identifying conversion bottlenecks and user pain points.

• Explain your methodology for hypothesis generation, A/B test design, and analysis.

• Detail how you collaborate with cross-functional teams (design, content, development, marketing) throughout the optimization process.

• Outline your approach to user research and how it informs UX and conversion strategies.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be used to assess the candidate's practical experience in driving measurable conversion improvements. The ability to articulate a structured, data-driven process for optimization is paramount.

💵 Compensation & Benefits

Salary Range: Based on location (Berlin, Germany), experience level (Mid-Level, 2-5 years), and the specific responsibilities of a UX & Conversion Manager in the D2C/beauty sector, a competitive annual salary range would likely fall between €45,000 - €65,000. This estimation considers typical market rates for similar roles in major German cities and the specialized skill set required.

Benefits:

• Young and Dynamic Team: A vibrant and energetic work environment.

• Opportunities to Contribute Ideas: A culture that values and encourages employee input and innovation.

• Workshops, Trainings and Courses: Investment in professional development and skill enhancement.

• Work-Life Balance: A focus on employee well-being with a 35-hour work week.

• Attractive Discounts on Company and Partner Products: Employee perks on JACKS beauty line and related products.

• Fruit, Drinks and Snacks in the Office: Daily conveniences provided to employees.

• Regular Team Events: Opportunities for team bonding and social interaction.

Working Hours: 35 hours per week, with a focus on Work-Life Balance.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for a mid-level UX & Conversion Manager in Berlin. Actual compensation will depend on the candidate's specific experience, qualifications, and the company's compensation structure. The listed benefits are attractive for a dynamic, growth-oriented company in the beauty sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty & Cosmetics (Vegan Make-up, Skincare, Beauty Tools). JACKS beauty line operates in a competitive and trend-driven market, emphasizing sustainability and ethical sourcing. This means a focus on brand storytelling, customer engagement, and a strong online presence is key for operations.

Company Size: Over 40 employees. This suggests a mid-sized, growing company where individuals can have a significant impact and potentially see direct results from their contributions. It allows for a balance between structured processes and agile decision-making.

Founded: JACKS beauty line is a Berlin-based company specializing in vegan make-up and skincare. The company's vision is to unite beauty with environmental responsibility, aiming to shape the beauty industry authentically, honestly, and sustainably.

Team Structure:

• The UX & Conversion Manager will likely be part of a broader Marketing or E-commerce team.

• Collaboration is expected with Paid Media, CRM, Social Media, and Product teams, indicating a matrixed or project-based work structure.

• The size of the company (40+ employees) suggests that operations roles often require a degree of versatility and the ability to wear multiple hats. Methodology:

• Data-driven decision-making is central, with a focus on analyzing user behavior and performance metrics to inform strategy.

• A/B testing and iterative optimization are core to improving conversion rates and user experience.

• Cross-functional collaboration is essential for creating cohesive customer journeys across all touchpoints.

• Emphasis on storytelling and user psychology to create engaging brand experiences.

Company Website: Not provided, but implied to be their e-commerce platform.

📝 Enhancement Note: The company's focus on sustainability, vegan products, and authentic branding suggests a culture that values purpose-driven work, innovation, and a strong connection with its customer base. The operations function needs to support these values through optimized digital experiences.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Manager, requiring 2-5 years of specialized experience. It signifies a role with significant responsibility for driving key business outcomes (conversions) and influencing digital strategy, but likely reports to a senior marketing or e-commerce lead. The individual is expected to be a doer and a strategist, capable of executing plans and contributing to strategic discussions.

Reporting Structure: The role will likely report to a Head of Marketing, E-commerce Manager, or similar senior leadership position. Close collaboration with peers in Paid Media, CRM, Social, and Product teams is expected.

Operations Impact: The primary impact of this role is directly on revenue and customer acquisition/retention. By optimizing conversion rates and user experience, the manager directly contributes to sales growth, customer lifetime value, and overall e-commerce performance. Their work influences the efficiency of marketing spend and the effectiveness of the customer journey.

Growth Opportunities:

• Specialization: Deepen expertise in CRO, UX research, or e-commerce analytics, potentially becoming a subject matter expert.

• Leadership: Progress to a Senior UX & Conversion Manager or Head of E-commerce/Digital Marketing, leading a team and setting broader strategic direction.

• Cross-functional Development: Gain exposure to different marketing disciplines (Paid, CRM, Social) and product development, broadening skill set for future strategic roles.

• Industry Expertise: Become a recognized expert within the D2C beauty industry, with opportunities to influence industry best practices.

📝 Enhancement Note: This role offers a clear path for growth within e-commerce operations and digital marketing. The emphasis on measurable results and cross-functional collaboration provides a strong foundation for advancing into senior leadership positions.

🌐 Work Environment

Office Type: The job description implies a hybrid work model with a minimum of 3 days per week in the Berlin office. This suggests a modern office setup designed to facilitate collaboration and team interaction.

Office Location(s): Rotherstraße 16, 10245 Berlin, Germany. This location is in a vibrant area of Berlin, likely offering good public transport access and proximity to amenities.

Workspace Context:

• Collaborative Environment: With a minimum of 3 days in the office, the workspace is designed to foster teamwork, brainstorming sessions, and face-to-face interactions with colleagues from marketing, design, and product teams.

• Tools & Technology: Access to necessary operational tools and technology, including analytics platforms, design software (Figma), and e-commerce platforms (Shopify), is expected.

• Team Interaction: Ample opportunities to engage with a young, dynamic team, participate in workshops, and attend team events, contributing to a positive and engaging work atmosphere.

Work Schedule: A 35-hour work week is specified, indicating a commitment to work-life balance and efficient work practices. Flexibility may be available within this structure, but the hybrid model requires consistent presence in the office on designated days.

📝 Enhancement Note: The hybrid model with a requirement for in-office presence suggests the company values in-person collaboration for strategic tasks, brainstorming, and team building, while allowing for focused work at home.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and crucially, your portfolio. Be prepared to highlight your most impactful CRO/UX projects.

• First Interview: Likely with a hiring manager or team lead to assess your experience, understanding of UX/CRO principles, and cultural fit. Expect questions about your approach to data analysis and A/B testing.

• Portfolio Presentation/Case Study: You may be asked to present a specific case study from your portfolio or tackle a hypothetical problem related to JACKS beauty line's website. Focus on your process, data-driven approach, and measurable outcomes.

• Team/Cross-functional Interviews: Interviews with key stakeholders from Design, Content, Paid Media, CRM, or Product teams to evaluate your collaboration and communication skills.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and overall fit within the company's vision.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the methodology used, the specific metrics you influenced (e.g., conversion rate increase %, revenue growth $, reduced bounce rate %), and the tools/platforms involved.

• Show Your Process: Detail your thought process from problem identification (e.g., analyzing user data) to solution design (e.g., wireframes, A/B test hypotheses) and validation (A/B test results).

• Visuals are Key: Include screenshots, mockups, wireframes, and charts to illustrate your work and its impact.

• Tailor to JACKS: Research JACKS beauty line's current website and brand. Think about potential areas for improvement and how your skills align with their D2C beauty focus.

• Tell a Story: Frame your projects as compelling narratives of problem-solving and impact creation.

Challenge Preparation:

• Understand the D2C Beauty Context: Familiarize yourself with common conversion challenges and user behaviors in the online beauty retail space.

• Practice Data Interpretation: Be ready to analyze hypothetical datasets (e.g., website traffic, conversion funnels) and propose actionable CRO strategies.

• Wireframing Skills: Practice quickly sketching wireframes for common e-commerce pages (product pages, checkout flows, landing pages) to demonstrate your conceptualization ability.

• A/B Test Hypothesis Formulation: Be prepared to formulate clear, testable hypotheses based on observed user behavior or analytics data.

📝 Enhancement Note: The interview process strongly emphasizes practical application and results. A well-prepared portfolio that clearly demonstrates ROI and a structured approach to CRO and UX is essential for success.

🛠 Tools & Technology Stack

Primary Tools:

• Analytics & User Behavior: Google Analytics, Microsoft Clarity. These are critical for understanding user journeys, identifying drop-off points, and measuring the impact of changes.

• Design & Prototyping: Figma. Essential for creating wireframes, mockups, and collaborating with the design team on visual execution.

• E-commerce Platform: Shopify. Experience with this platform is crucial for understanding product pages, checkout flows, and general e-commerce operations.

• A/B Testing Tools: While not explicitly named, expect to use or integrate with tools like Optimizely, VWO, or Google Optimize for running experiments.

CRM & Automation:

• CRM Systems: Familiarity with how CRM data (e.g., customer segmentation, purchase history) can inform UX and conversion strategies is beneficial. Experience with specific platforms like Klaviyo (common in D2C) would be a plus.

• Marketing Automation: Understanding how automated workflows (email, SMS) integrate with the user journey and conversion funnel.

Collaboration & Project Management:

• Tools like Slack, Jira, Asana, or Trello may be used for cross-functional communication and project tracking.

📝 Enhancement Note: Proficiency with Google Analytics, Figma, and Shopify is a core requirement. Experience with A/B testing tools and an understanding of CRM/marketing automation's role in the customer journey are highly valued.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: A commitment to using data analytics to identify opportunities and drive strategic decisions in UX and conversion.

• Customer-Centricity: A deep understanding of user psychology and a dedication to creating seamless, emotionally resonant customer experiences.

• Collaboration & Communication: A belief that the best results are achieved through close teamwork across departments (Marketing, Design, Product, CRM).

• Efficiency & Measurable Impact: A focus on optimizing processes and ensuring that every initiative translates into tangible, measurable business success (conversions, revenue).

• Passion for Beauty & Sustainability: Aligning business goals with the company's mission of ethical and sustainable beauty product creation.

Collaboration Style:

• Integrated Approach: The role requires seamless integration with Paid, CRM, Social, and Product teams to ensure a consistent and optimized customer journey across all touchpoints.

• Feedback Driven: A culture that encourages open feedback and iterative improvement, particularly in the context of A/B testing and UX design.

• Knowledge Sharing: Openness to sharing insights and best practices derived from data analysis and experimentation to benefit the broader team and company objectives.

📝 Enhancement Note: The culture at JACKS beauty line appears to value a results-oriented mindset, strong teamwork, and a genuine passion for the beauty industry and its sustainable future. Operations professionals who thrive on collaboration and data-backed decision-making will find a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Data with Creativity: Effectively translating complex analytical findings into intuitive and emotionally appealing UX designs.

• Cross-functional Alignment: Ensuring all teams are aligned on conversion goals and contributing to a unified customer experience, especially in a hybrid work environment.

• Rapid Iteration in a Dynamic Market: Keeping pace with evolving D2C trends, user expectations, and competitive pressures in the beauty industry.

• Measuring Holistic Impact: Attributing conversion improvements accurately across multiple touchpoints and marketing channels.

Learning & Development Opportunities:

• Advanced CRO/UX Techniques: Opportunities to attend workshops, webinars, or pursue certifications in cutting-edge CRO and UX methodologies.

• E-commerce Strategy: Deepen understanding of broader e-commerce operations, including supply chain, fulfillment, and customer service integration.

• Leadership Skills: Develop management and strategic planning skills through exposure to senior leadership and potential team responsibilities.

• Industry Immersion: Gain in-depth knowledge of the beauty industry's unique customer journey, product lifecycle, and marketing nuances.

📝 Enhancement Note: The challenges presented are typical for growth-focused roles in e-commerce operations, offering significant learning opportunities. The company's commitment to training and development supports professional growth in these areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you identified a significant conversion bottleneck on an e-commerce site. What steps did you take to diagnose the issue, what was your proposed solution, and what were the results?" (Focus on data analysis, hypothesis generation, A/B testing, and quantifying impact).

• "How do you approach translating user psychology and storytelling into tangible UX/CRO improvements for a D2C beauty brand?" (Highlight your understanding of emotional connection, brand narrative, and funnel optimization).

• "Walk me through your process for planning and executing an A/B test. What metrics do you prioritize, and how do you ensure the test is statistically valid?" (Demonstrate your understanding of experimental design and analysis). Company & Culture Questions:

• "What excites you about JACKS beauty line's mission and products, particularly within the D2C beauty space?" (Showcase your research and alignment with the brand's values and industry).

• "How would you collaborate with our Paid Media, CRM, and Product teams to ensure a consistent user experience across all channels?" (Emphasize your communication and cross-functional teamwork skills).

• "How do you balance the need for creative design with data-driven decision-making in your optimization efforts?" (Discuss your approach to integrating qualitative and quantitative insights). Portfolio Presentation Strategy:

• Structure: For each case study, follow a clear narrative: Problem -> Analysis -> Hypothesis -> Solution (Wireframes/Mockups) -> Test Execution -> Results (Quantified Metrics) -> Learnings.

• Visuals: Use high-quality screenshots, mockups, and data visualizations to support your points. Ensure any wireframes or mockups clearly illustrate your UX concepts.

• Metrics Focus: Be precise with numbers. State conversion rate increases, revenue impact, bounce rate reductions, or other relevant KPIs clearly and confidently.

• Your Role: Clearly articulate your specific contribution to each project, especially if it was a team effort.

• Conciseness: Be prepared to present your key projects within a defined timeframe (e.g., 10-15 minutes per case study).

📝 Enhancement Note: Prepare to discuss specific examples from your past work that demonstrate your ability to drive measurable conversion improvements using data, UX principles, and cross-functional collaboration, tailored to the D2C beauty market.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the JACKS beauty line careers page.

• Customize Your Resume: Tailor your resume to highlight keywords from the job description such as "Conversion Rate Optimization," "User Experience," "D2C," "Shopify," "Google Analytics," "Figma," and "A/B Testing." Quantify your achievements with specific metrics.

• Prepare Your Portfolio: Curate 2-3 of your strongest case studies that showcase your CRO and UX expertise, focusing on quantifiable results and your analytical process. Ensure it's easily accessible (e.g., a dedicated webpage, PDF, or presentation deck).

• Research JACKS beauty line: Understand their brand, target audience, current website, and competitive landscape. Think about potential UX/CRO opportunities specific to their offerings.

• Practice Your Pitch: Be ready to articulate your experience, your understanding of the role, and your passion for JACKS beauty line's mission during the interview process. Practice presenting your portfolio case studies concisely and impactfully.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.