UX & Brand Designer – DTC / E-commerce

📍 Job Overview

Job Title: UX & Brand Designer – DTC / E-commerce

Company: Jobgether (on behalf of a partner company)

Location: France

Job Type: Part-time, Contract

Category: Marketing & Design Operations / Creative Operations

Date Posted: April 20, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on enhancing user experience and brand presentation for Direct-to-Consumer (DTC) and E-commerce platforms, blending creative design with performance marketing objectives.

• Key responsibilities include redesigning landing pages and product pages to optimize visual hierarchy, brand storytelling, and overall user journey while maintaining or improving conversion rates.

• The position requires close collaboration with growth and performance marketing teams to align design strategies with user acquisition, conversion goals, and measurable business outcomes.

• Ideal candidates will possess a strong portfolio demonstrating expertise in UX/UI design, brand identity development, and experience with conversion-driven design principles within digital environments.

📝 Enhancement Note: This role is a part-time, freelance, project-based engagement. While the core focus is UX and Brand Design, the integration with performance marketing and conversion optimization strongly positions it within the broader scope of "Creative Operations" or "Marketing Operations" from a strategic perspective, emphasizing the execution of marketing initiatives through design.

📈 Primary Responsibilities

• Redesign and optimize landing pages and product pages to improve visual hierarchy, UX flow, and overall brand presentation while maintaining conversion performance.

• Translate performance-driven, copy-heavy layouts into more visual, engaging, and brand-aligned digital experiences that resonate with the target audience.

• Collaborate closely with growth and marketing teams to ensure design decisions support experimentation, conversion goals, and user acquisition metrics.

• Develop and refine UX structures that improve readability, engagement, and customer journey clarity across web pages and digital touchpoints.

• Contribute to the evolution of brand identity across digital touchpoints, including web and email design systems, ensuring consistency and impact.

• Balance direct-response marketing requirements with elevated visual storytelling and premium brand positioning to create compelling user experiences.

• Utilize Figma for designing, iterating, and delivering production-ready design assets for implementation by development teams.

• Maintain a strong understanding of user behavior analytics and A/B testing results to inform design iterations and optimizations.

📝 Enhancement Note: The emphasis on "conversion performance," "user acquisition metrics," and "direct-response marketing" indicates a strong need for the designer to understand and contribute to the operational efficiency of marketing campaigns through design. This goes beyond pure aesthetics to data-informed design strategy.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, Human-Computer Interaction (HCI), or a related field is beneficial. Continuous learning and demonstrated practical skills are prioritized over formal degrees.

Experience: 2-5 years of proven experience in UX and visual/brand design, with a significant focus on DTC or e-commerce environments. Experience in remote, project-based freelance roles is highly valued.

Required Skills:

• Demonstrated expertise in UX and visual/brand design, specifically within DTC or e-commerce contexts.

• A robust portfolio showcasing high-quality work for consumer-facing brands, with a preference for wellness, supplements, or premium lifestyle products.

• Proven ability to balance conversion-focused design principles with strong visual and brand storytelling capabilities.

• Advanced proficiency in Figma and modern UX/UI design workflows and best practices.

• Experience collaborating effectively with growth, performance marketing, or acquisition-focused teams.

• Solid understanding of direct-response marketing principles and their impact on conversion rates.

• Ability to work independently and manage projects effectively in a remote, project-based setup.

• Exceptional attention to detail and the capacity to elevate existing design systems without compromising performance intent.

Preferred Skills:

• Experience with email marketing design and optimization.

• Familiarity with basic HTML/CSS to understand implementation constraints.

• Knowledge of A/B testing methodologies and how to design for experimentation.

• Experience in developing or working with design systems for scalability.

• Understanding of SEO principles as they relate to landing page design.

📝 Enhancement Note: The requirement for a portfolio demonstrating "wellness, supplements, or premium lifestyle products" suggests the partner company operates in this niche, and candidates should tailor their portfolio to highlight relevant projects. The emphasis on "performance-driven" and "conversion goals" implies that candidates should be prepared to discuss how their designs have directly impacted business metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly articulates the candidate's role, process, and impact on each project.

• Demonstrate a range of projects showcasing UX/UI design, visual branding, and conversion-focused landing page design.

• Specific case studies highlighting how design decisions led to measurable improvements in conversion rates, user engagement, or brand perception.

• Examples of translating text-heavy content into visually appealing and effective digital experiences.

Process Documentation:

• Ability to articulate a clear design process, from research and ideation to iteration and final delivery.

• Demonstrate how you collaborate with stakeholders (growth teams, marketing) to gather requirements and feedback.

• Provide examples of how you iterate on designs based on performance data, user feedback, or A/B test results.

• Showcase experience in creating and maintaining design systems or style guides to ensure consistency.

📝 Enhancement Note: Given the role's strong link to performance marketing and conversion optimization, the portfolio should not just be a gallery of work but a testament to the candidate's ability to drive business outcomes through design. Quantifiable results are paramount.

💵 Compensation & Benefits

Salary Range: As this is a freelance, part-time, project-based role, compensation will likely be determined by project scope, hourly rate, or a fixed project fee. Based on industry standards for a mid-level UX & Brand Designer with DTC/E-commerce experience in France, estimated project rates could range from €40-€70 per hour, or a project fee equivalent to this range.

Benefits:

• Fully remote, freelance project-based engagement, offering flexibility and autonomy.

• Opportunity to work with a fast-growing DTC brand in the wellness and supplements space.

• Flexible working structure with autonomy over execution and project management.

• High-impact design work directly tied to growth and conversion performance, allowing for visible contributions.

• Collaboration with experienced growth and marketing teams, fostering a dynamic learning environment.

• Exposure to performance-driven UX challenges in a scaling e-commerce environment.

• Opportunity to influence both brand identity and customer experience at scale.

Working Hours: This is a part-time, project-based role. The specific hours will depend on the project scope and individual capacity, but alignment with European working hours is preferred for effective collaboration with the partner company's teams. A typical project might require 10-20 hours per week, with flexibility.

📝 Enhancement Note: Salary for freelance roles can vary significantly. Candidates should be prepared to negotiate based on their experience, the project's complexity, and the estimated hours required. The "Benefits" section highlights the advantages of freelance work, particularly flexibility and impact, which are key selling points for this type of engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the DTC / E-commerce sector, with a specific focus on wellness and supplements, and potentially premium lifestyle products. This industry is characterized by rapid growth, data-driven decision-making, and a strong emphasis on brand building and customer acquisition.

Company Size: As a "fast-growing DTC brand," the company likely operates as a small to medium-sized enterprise (SME) or a scaling startup. This implies a dynamic, agile environment where individual contributions have a significant impact.

Founded: While the founding date is not specified, the company's "fast-growing" status suggests it is likely a relatively modern entity, possibly established within the last 5-10 years, capitalizing on current e-commerce and wellness trends.

Team Structure:

• The design function likely sits within or closely collaborates with the marketing and growth teams.

• Reporting will be to a Marketing Lead, Growth Manager, or a Creative Director overseeing brand initiatives.

Methodology:

• Data-Driven Design: Decisions are heavily influenced by analytics, A/B testing results, and conversion metrics.

• Agile Iteration: Rapid prototyping, testing, and iteration cycles are common to optimize performance quickly.

• Brand-Centric Growth: A balance is struck between aggressive direct-response marketing and building a strong, consistent brand identity.

Company Website: As Jobgether is posting on behalf of a partner, the specific company website is not provided. Candidates may need to inquire or infer based on the nature of the projects.

📝 Enhancement Note: The description of the partner company as "fast-growing" and operating in the "wellness and supplements space" provides crucial context for a designer. This suggests a need for designs that are not only aesthetically pleasing but also trustworthy, informative, and persuasive, aligning with consumer health and lifestyle choices.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience) for a freelance contractor. It offers a significant opportunity to deepen expertise in conversion-focused UX and brand design within a specialized DTC niche.

Reporting Structure: The designer will likely report to a Marketing Manager, Growth Lead, or a similar role responsible for overseeing digital marketing and performance. Collaboration will be direct and frequent with performance marketing specialists.

Operations Impact: The designer's work will have a direct and measurable impact on the company's revenue through improved conversion rates on key pages (landing, product). They will also play a crucial role in shaping brand perception, which indirectly supports customer lifetime value and acquisition efforts.

Growth Opportunities:

• Specialization: Develop deep expertise in conversion rate optimization (CRO) through design for DTC brands.

• Portfolio Expansion: Build a strong portfolio with quantifiable results in a high-growth industry.

• Client Relationships: Potentially lead to longer-term engagements or more significant projects with the partner company or other clients sourced through Jobgether.

• Industry Insight: Gain valuable experience in the fast-paced wellness and supplements DTC market.

📝 Enhancement Note: For a freelance role, "growth" is often measured by the ability to take on more complex projects, increase project value, and build a strong reputation. This role provides a clear path to demonstrating ROI-driven design skills, which are highly valued in the market.

🌐 Work Environment

Office Type: This is a fully remote role, meaning there is no physical office requirement. Work is conducted from the designer's own location.

Office Location(s): The role is based in France, with a preference for candidates whose working hours align with European time zones. This facilitates seamless communication and collaboration with the partner company's core teams.

Workspace Context:

• Remote Autonomy: The designer will work independently, requiring strong self-discipline, time management, and communication skills.

• Digital Collaboration Tools: Expect to use tools like Figma for design, and potentially project management tools (e.g., Asana, Trello, Slack) for communication and task tracking.

• Project-Based Focus: The environment is project-driven, with clear deliverables and timelines for specific campaigns or page redesigns.

Work Schedule: Part-time and flexible, with a preference for alignment with European working hours. This allows for real-time collaboration during business hours for meetings and urgent discussions, while offering flexibility for deep work sessions.

📝 Enhancement Note: While remote, the preference for European working hours is a key operational constraint. Candidates should confirm their ability to overlap significantly with CEST (Central European Summer Time) or CET (Central European Time) during their business day.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review by Jobgether's AI and human team to assess basic fit against requirements.

• Portfolio Review: Shortlisted candidates will have their portfolios reviewed by the hiring company to assess design quality, process, and relevant experience.

• Skills Assessment/Challenge: A design challenge or a detailed discussion about portfolio case studies may be required to evaluate practical skills and problem-solving approaches.

• Stakeholder Interview: A conversation with the hiring manager or key team members (e.g., Growth Lead) to discuss project fit, collaboration style, and alignment with company goals.

• Final Decision: Based on portfolio, skills assessment, and interview performance.

Portfolio Review Tips:

• Highlight Impact: For each project, clearly state the objective, your role, the process you followed, and the quantifiable results achieved (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%").

• Showcase Process: Include wireframes, user flows, and early concepts to demonstrate your design thinking.

• Brand & DTC Focus: Ensure your portfolio prominently features DTC/e-commerce projects, especially those related to wellness or similar consumer goods.

• Figma Proficiency: Be ready to discuss your use of Figma features for efficiency and collaboration.

• Storytelling: Frame your projects as narratives that highlight challenges, solutions, and successful outcomes.

Challenge Preparation:

• Be prepared to discuss a specific type of challenge, such as redesigning a given landing page for better conversion or proposing UX improvements for a product page.

• Focus on demonstrating your understanding of conversion principles, brand consistency, and user journey mapping.

• Practice articulating your thought process clearly and concisely, explaining the "why" behind your design decisions.

📝 Enhancement Note: The mention of "AI-powered matching" by Jobgether suggests that keyword optimization in your resume and application is crucial. Be sure to use terms like "DTC," "E-commerce," "UX Design," "Brand Design," "Figma," "Conversion Rate Optimization," and "Performance Marketing."

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including wireframing, prototyping, UI design, and asset creation. Proficiency is a strict requirement.

• Adobe Creative Suite (Photoshop, Illustrator): Potentially useful for asset creation, image editing, and brand collateral development.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret GA data to inform design decisions is highly beneficial.

• A/B Testing Platforms (e.g., Optimizely, VWO, Google Optimize): Familiarity with how designs are tested and optimized on these platforms is a plus.

• Heatmap & User Session Recording Tools (e.g., Hotjar): Useful for understanding user behavior and identifying areas for UX improvement.

CRM & Automation:

• While not directly used by the designer, understanding the output of CRM and marketing automation platforms (e.g., email campaigns, lead nurturing funnels) can inform design strategy.

📝 Enhancement Note: Figma is the core tool. Candidates should be prepared to discuss their workflow within Figma, including component libraries, prototyping features, and collaboration capabilities.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasis on using metrics and performance data to guide design choices and justify recommendations.

• Conversion-Focused: A primary value is driving measurable business outcomes, with design directly contributing to sales and user acquisition.

• Brand Integrity: Maintaining a consistent and compelling brand identity across all touchpoints is crucial, even when optimizing for performance.

• Agility & Adaptability: The ability to respond quickly to market changes, test new ideas, and iterate on designs is highly valued in a fast-paced DTC environment.

• Collaboration: Strong teamwork and open communication with marketing and growth teams are essential for success.

Collaboration Style:

• Proactive Communication: Regularly sharing progress, seeking feedback, and discussing insights with marketing and growth teams.

• Iterative Feedback Loops: Engaging in constructive dialogue to refine designs based on performance data and stakeholder input.

• Shared Goals: Working towards common objectives related to customer acquisition, conversion, and brand growth.

📝 Enhancement Note: The company culture likely values efficiency and impact. Designers who can demonstrate how their work directly contributes to business goals and can communicate this effectively will be highly regarded.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: The primary challenge is creating designs that are both visually appealing and brand-aligned, while also driving high conversion rates. This requires a nuanced approach to design.

• Remote Collaboration: Working effectively as a remote freelancer requires strong self-management and communication skills to stay aligned with the team.

• Rapid Iteration Cycles: The fast-paced DTC environment may demand quick turnarounds and frequent design updates based on ongoing testing and performance data.

• Niche Industry Understanding: Deeply understanding the nuances of the wellness and supplements market to create designs that resonate with the target audience.

Learning & Development Opportunities:

• CRO Specialization: Gain hands-on experience in conversion rate optimization techniques through design.

• DTC Growth Strategies: Learn about various growth marketing tactics and how design supports them.

• Portfolio Enhancement: Build a strong portfolio with proven, data-backed results in a high-demand sector.

• Client Management: Develop skills in managing client expectations and project scope as a freelancer.

📝 Enhancement Note: This role offers a unique opportunity to become an expert in a high-growth DTC niche, specifically at the intersection of creative design and direct response marketing. The challenges are directly linked to skill development in a highly marketable area.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strong brand aesthetics with aggressive direct-response marketing goals. How did you approach it, and what was the outcome?" (Focus on your process, trade-offs, and results.)

• "How do you typically collaborate with performance marketing or growth teams? What information do you need from them, and how do you present your design recommendations?" (Highlight communication and data-driven approaches.)

Company & Culture Questions:

• "What interests you about working with a DTC brand in the wellness/supplements space?" (Show genuine interest and understanding of the industry.)

• "How do you approach working independently and managing your time in a remote, project-based role?" (Demonstrate self-discipline and organizational skills.)

Portfolio Presentation Strategy:

• Quantify Everything: For each project, be prepared to discuss the specific metrics improved (e.g., conversion rate increase, bounce rate decrease, average order value lift).

• Detail Your Process: Explain your design thinking, from initial research and user flows to wireframing, prototyping, and final asset delivery in Figma.

• Showcase Figma Skills: Be ready to discuss your efficient use of Figma, including components, auto-layout, and prototyping.

• Tell a Story: Frame your case studies as narratives that clearly outline the problem, your solution, and the positive impact.

• Tailor to the Role: Emphasize projects that specifically demonstrate experience with DTC/E-commerce, conversion optimization, and brand storytelling.

📝 Enhancement Note: The interview will likely focus heavily on your ability to deliver tangible business results through design. Be prepared to discuss metrics and demonstrate how your design choices directly influenced conversion rates and brand perception.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Jobgether.

• Portfolio Customization: Ensure your portfolio is easily accessible (e.g., a live link) and prominently features your strongest DTC/E-commerce and conversion-focused UX/Brand design projects. Highlight any relevant work in wellness or premium lifestyle sectors.

• Resume Optimization: Tailor your resume to include keywords from the job description such as "DTC," "E-commerce," "UX Design," "Brand Design," "Figma," "Conversion Rate Optimization," "Performance Marketing," and "Landing Page Optimization." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, discussing portfolio case studies with a focus on measurable results, and preparing answers for strategy and behavioral questions related to remote work and collaboration.

• Company Research: While the specific partner company is not named, research general trends and best practices in DTC wellness/supplements marketing and design to demonstrate industry awareness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization (Jobgether on behalf of their partner company) before making application decisions.