Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Happy Hour Games

Location: Singapore, Singapore

Job Type: Full-Time

Category: Visual Design / Game Art

Date Posted: 2026-05-20

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-quality UI visuals and player-facing assets for casual mobile games, focusing on interface layouts, HUD elements, icons, buttons, pop-ups, and store pages.

• Collaborate closely with product, art, and tech teams to translate gameplay features and product requirements into intuitive and visually appealing user interfaces.

• Ensure visual consistency across the game by maintaining UI standards, design systems, asset libraries, and visual guidelines.

• Support the enhancement of user experience through clear visual communication and thoughtful interface presentation, informed by research into top-performing casual mobile games.

• Leverage AI tools to accelerate iteration speed and improve the overall quality of design production.

📝 Enhancement Note: While the role is Visual Designer, the responsibilities heavily lean into UI/UX design specifically for mobile games. The "Operations" aspect here is in the operational efficiency of the design process, consistency, and collaboration with technical teams.

📈 Primary Responsibilities

• Design and produce compelling UI visuals for mobile games, including interface layouts, HUD elements, icons, buttons, pop-ups, reward panels, store pages, and event interfaces.

• Create visually appealing and user-friendly interfaces with meticulous attention to readability, hierarchy, composition, spacing, color usage, and overall player experience.

• Partner with product managers, game designers, artists, and engineers to translate complex gameplay features and product requirements into functional and aesthetically pleasing UI designs.

• Maintain and evolve UI standards, design systems, asset libraries, and visual guidelines to ensure a cohesive and consistent visual identity across all game elements.

• Proactively contribute to user experience improvements through clear visual communication, thoughtful interface design, and adherence to player-centric principles.

• Rapidly iterate on designs based on feedback from stakeholders, production needs, user testing results, and live game updates.

• Conduct thorough research and analysis of successful casual mobile games to identify emerging UI trends, understand player expectations, and benchmark competitor styles.

• Integrate AI tools into the design workflow to enhance iteration speed, explore creative options, and elevate production quality.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to UI asset creation and a collaborative process with development teams, requiring strong design execution skills alongside an understanding of game mechanics and player psychology.

🎓 Skills & Qualifications

Education: Diploma or Degree in Visual Communication, Digital Media, Interactive Media, Graphic Design, or a related creative field.

Experience: Minimum of 3 years of relevant professional experience in visual design, UI design, graphic design, branding, advertising, digital campaigns, mobile applications, or game development.

Required Skills:

• Proven expertise in visual design principles, including hierarchy, composition, typography, color theory, and spacing.

• Strong proficiency in UI design for mobile applications and/or games, with a focus on player experience and usability.

• Advanced skills in design software, specifically Figma (or Sigma) and Adobe Creative Suite (Photoshop).

• Demonstrated ability to create visually appealing and easy-to-understand interfaces.

• Understanding of mobile user experience (UX) principles and player behavior patterns in casual gaming.

• Excellent collaboration and communication skills, with the ability to receive and incorporate constructive feedback in a fast-paced environment.

• Familiarity and practical experience with AI tools for design iteration and enhancement.

Preferred Skills:

• Experience designing for casual mobile games specifically.

• Familiarity with game development pipelines and asset integration.

• Portfolio showcasing work on successful mobile games or apps.

• Experience with user research methodologies and incorporating player feedback into designs.

• Understanding of basic animation principles for UI elements.

📝 Enhancement Note: The experience requirement is framed broadly, but the core need is for a designer capable of translating complex requirements into functional and appealing mobile game UIs. The "3 years of relevant experience" should ideally include a significant portion dedicated to UI/UX for digital products, with game design experience being a strong plus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of visual design and UI design projects.

• Specific examples of interface layouts, HUD elements, icons, buttons, and pop-ups for mobile applications or games.

• Demonstrations of strong visual hierarchy, composition, typography, and color usage.

• Examples of how you've translated product requirements or gameplay features into functional UI designs.

Process Documentation:

• Evidence of maintaining UI standards, design systems, or asset libraries.

• Examples of how you've ensured visual consistency across different game elements or screens.

• Documentation or explanation of your workflow for iterating on designs based on feedback and testing.

• Case studies detailing how you've supported user experience improvements through thoughtful interface presentation.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should emphasize projects that demonstrate their ability to create visually engaging, user-friendly interfaces specifically for mobile platforms, with a clear articulation of their design process and problem-solving skills. Highlighting experience with design systems and maintaining visual consistency is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Visual Designers with 2-5 years of experience in Singapore, the estimated salary range is SGD 48,000 - SGD 72,000 per annum. This estimate considers the cost of living in Singapore and the typical compensation for creative roles in the tech/gaming industry.

Benefits:

• Supportive Learning Environment: Opportunities for professional development, skill enhancement, and mentorship within a growing game studio.

• Well-being and Personal Growth: Focus on employee well-being, with potential for personal development initiatives and a balanced work environment.

• Impactful Work in a Growing Industry: The chance to contribute to the success of a new game studio in the dynamic and expanding mobile gaming market.

• Collaborative Team: Work within a passionate team dedicated to creating enjoyable player experiences.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. While the role is on-site, the company may offer some flexibility depending on project needs and team agreements.

📝 Enhancement Note: The salary range is an estimation based on market data for Singapore and the specified experience level. Actual compensation will depend on the candidate's specific qualifications, portfolio, and negotiation. The benefits are listed as general areas of focus for the company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming & Entertainment. Happy Hour Games is entering the competitive casual mobile game market, aiming to differentiate through engaging experiences and creative design. The industry is fast-paced, driven by trends, and requires continuous innovation.

Company Size: Small to Medium-sized (likely under 50 employees, based on common startup structures). This size implies a close-knit team environment, direct impact potential, and agility in decision-making.

Founded: The company's founding is recent, with a clear mission to establish a game studio in Singapore. This suggests a startup culture focused on rapid growth, building foundational processes, and fostering a strong team dynamic from the ground up.

Team Structure:

• The Visual Designer will likely be part of a creative team that includes other artists (2D/3D artists, animators) and potentially UX/UI specialists.

• Reporting structure is expected to be to an Art Director, Lead Artist, or potentially a Product Manager, depending on the studio's organizational setup.

Methodology:

• Data-driven design iteration, utilizing player feedback and game analytics to inform UI improvements.

• Agile development methodologies, emphasizing rapid prototyping, iterative design, and frequent feedback loops.

• Emphasis on clear visual communication and maintaining a unified design system for consistency.

• Exploration and integration of new technologies, including AI tools, to enhance creative output and efficiency.

Company Website: https://happyhourgames.sg/ (Assumed based on domain_derived)

📝 Enhancement Note: As a new studio, Happy Hour Games likely fosters a culture of passion, collaboration, and innovation. Candidates should be comfortable with a startup environment where roles may evolve and contributions are highly visible.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Visual Designer, requiring a solid foundation in design principles and practical experience, but also offering opportunities for growth into senior design roles or specialized UI/UX positions within game development.

Reporting Structure: The Visual Designer will report to a Lead Artist, Art Director, or potentially a Product Lead. This structure allows for mentorship and guidance while providing autonomy in design execution.

Operations Impact: The Visual Designer's work directly influences the player's first impression and ongoing interaction with the game. Effective UI design enhances player engagement, retention, and monetization by creating intuitive navigation, clear feedback mechanisms, and an aesthetically pleasing experience that aligns with the game's brand. A strong visual designer is integral to the overall success and marketability of the game.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UI/UX for mobile games, potentially specializing in areas like user research, interaction design, or visual branding for games.

• Leadership Development: Progress to a Senior Visual Designer or Lead UI/UX Artist role, taking on more complex projects, mentoring junior designers, and contributing to design strategy.

• Cross-Functional Expertise: Gain broader understanding of game development by collaborating closely with engineering and product teams, potentially leading to roles with more product-focused responsibilities.

• Industry Trends: Stay at the forefront of mobile game UI trends, AI integration, and player engagement strategies.

📝 Enhancement Note: The growth path for a Visual Designer in a game studio typically involves deepening their specialization within UI/UX, taking on leadership responsibilities for design projects, or potentially transitioning into product management roles with a strong design background.

🌐 Work Environment

Office Type: On-site in Singapore. This suggests a traditional office setup conducive to in-person collaboration, team meetings, and access to shared resources.

Office Location(s): Singapore. The specific location within Singapore would need to be confirmed, but it implies a professional urban workspace.

Workspace Context:

• Collaborative Environment: The office setting is designed to foster teamwork, with opportunities for spontaneous discussions, brainstorming sessions, and direct feedback loops with colleagues.

• Tools and Technology: Access to standard office equipment, high-performance workstations, and the necessary software licenses for design tools (Figma, Adobe Creative Suite) and potentially game engines or related development tools.

• Team Interaction: Regular opportunities to interact with the art team, game designers, product managers, and engineers, facilitating a shared understanding of project goals and design challenges.

Work Schedule: Standard full-time hours, likely Monday to Friday. The on-site nature emphasizes direct team engagement and adherence to a typical office schedule, though some flexibility might be available.

📝 Enhancement Note: The on-site requirement is a key differentiator. Candidates should be prepared for a traditional office environment that emphasizes in-person collaboration and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio for relevant experience, skills, and alignment with the company's needs.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, discuss specific projects, design choices, and problem-solving approaches. This is a critical stage for assessing design thinking and execution.

• Technical/Skills Assessment: Potentially a small design exercise or practical test to evaluate proficiency in Figma/Photoshop and ability to apply design principles under specific constraints.

• Team/Culture Fit Interview: Meeting with potential team members (artists, designers, product managers) to assess collaboration style, communication skills, and cultural alignment with Happy Hour Games' values.

• Final Interview: Discussion with hiring manager or senior leadership to finalize offer details and address any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your UI/UX design skills for mobile games. Prioritize quality over quantity.

• Showcase Process: For each project, clearly articulate the problem, your role, your design process (research, ideation, iteration), key decisions, and the final outcome/impact. Use visuals effectively.

• Highlight Mobile & Game Design: Ensure your portfolio prominently features work related to mobile interfaces, user experience, and ideally, game design. If direct game design experience is limited, draw parallels from app design.

• Demonstrate Tool Proficiency: Be ready to discuss your experience with Figma and Adobe Photoshop, and how you leverage them in your workflow.

• Explain AI Tool Usage: If you've used AI tools, be prepared to explain how they assisted your design process, improved efficiency, or led to innovative solutions.

• Include Game Preferences: As requested, list the games you play and your achievements. This shows genuine passion for the industry.

Challenge Preparation:

• Understand the Game Context: Research Happy Hour Games and their focus on casual mobile games. Think about what makes a casual game's UI successful.

• Practice UI Flows: Be ready to sketch out or describe UI flows for common mobile game features (e.g., onboarding, in-game store, reward system).

• Articulate Design Rationale: For any design challenge, focus on explaining the "why" behind your choices, linking them back to user experience, game mechanics, and business goals.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to deeply discuss their design decisions and demonstrate their understanding of mobile game UI/UX principles. The request for game preferences indicates a desire for candidates with genuine interest and understanding of the gaming landscape.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI design, prototyping, and creating design systems. Proficiency in creating components, variants, and auto layout is expected.

• Adobe Creative Suite (Photoshop): Crucial for asset creation, image manipulation, texture work, and creating high-fidelity visual mockups.

• AI Design Tools: Familiarity with tools that assist in iteration, asset generation, or workflow optimization (e.g., Midjourney, Stable Diffusion for concept exploration, or AI-powered plugins within design software).

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the Visual Designer role, but awareness of how design assets are integrated into marketing or product pipelines may be beneficial.

📝 Enhancement Note: The core technical requirements are Figma and Photoshop. The emphasis on AI tools suggests the company is forward-thinking and looking for designers who can leverage new technologies to improve efficiency and creativity. Understanding of game analytics is a bonus for informing design choices.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to create unique, engaging, and visually stunning game experiences.

• Player-Centricity: A deep understanding of and commitment to designing for the player's enjoyment and satisfaction.

• Collaboration & Teamwork: Valuing open communication, constructive feedback, and working together towards shared goals.

• Excellence & Quality: A commitment to producing high-quality visuals and polished user interfaces.

• Adaptability & Learning: Embracing a fast-paced environment, staying updated on industry trends, and continuously improving skills.

Collaboration Style:

• Open Communication: Encouraging direct and honest feedback, both giving and receiving, to foster growth.

• Cross-Functional Integration: Working closely with game designers, product managers, and engineers to ensure that design vision is aligned with gameplay mechanics and technical feasibility.

• Iterative Design Process: Embracing a culture where designs are continuously refined based on feedback, testing, and performance data.

• Knowledge Sharing: Willingness to share insights, techniques, and best practices within the design and development teams.

📝 Enhancement Note: The company's values likely center around passion for games, a player-first mindset, and a collaborative, innovative spirit essential for a startup environment. Candidates should demonstrate alignment with these values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Functionality: Creating visually appealing interfaces that are also highly functional, intuitive, and optimized for mobile performance.

• Rapid Iteration Cycles: Adapting quickly to feedback and production needs in a fast-paced game development environment.

• Maintaining Visual Consistency: Ensuring a cohesive look and feel across all game elements, especially as new features are added.

• Staying Ahead of Trends: Keeping up with evolving UI/UX trends in the competitive casual mobile game market and effectively integrating new technologies like AI.

Learning & Development Opportunities:

• Specialized Game Design Training: Opportunities to learn more about game design principles, player psychology, and monetization strategies relevant to UI design.

• Advanced UI/UX Workshops: Access to training on advanced interaction design, user research, and prototyping techniques.

• Industry Conferences & Events: Potential for attending game development or design conferences to network and learn about the latest industry trends.

• Mentorship: Guidance from senior members of the art and design team to foster professional growth.

📝 Enhancement Note: The primary challenge will be operationalizing creative vision within the constraints of game development and market demands. Growth opportunities are tied to deepening expertise in game UI/UX and contributing to the studio's success.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new UI element for a mobile game, from initial concept to final asset delivery." (Focus on your workflow, tools, and collaboration)

• "How do you ensure visual consistency across a complex game interface with multiple screens and features?" (Discuss design systems, style guides, and asset management)

Company & Culture Questions:

• "What interests you about Happy Hour Games and our mission to create casual mobile games?" (Show genuine interest and research)

• "How do you approach receiving and giving constructive criticism within a creative team?" (Demonstrate collaboration and humility)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a compelling story about the challenge, your role, your process, and the results.

• Visuals First: Use high-quality screenshots, mockups, and prototypes. Keep text concise and supplementary.

• Focus on Relevance: Tailor your presentation to highlight the skills and experience most relevant to this Visual Designer role for mobile games.

• Be Prepared to Draw: Have a way to sketch or whiteboard simple UI flows or concepts if asked.

• Discuss AI Tool Usage: Clearly explain how you've used AI tools and the benefits they brought to your workflow or design outcomes.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of mobile game UI/UX principles, a robust design process, proficiency with key tools, and genuine enthusiasm for the gaming industry.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Ensure your portfolio prominently features your best UI/UX design work for mobile applications or games, clearly detailing your process and outcomes. Tailor it to highlight skills relevant to casual mobile games.

• Tailor Your CV: Update your resume to emphasize experience in visual design, UI design, Figma, Adobe Photoshop, and any game industry exposure. Include the requested link to your portfolio and your favorite games with achievements.

• Prepare for the Portfolio Walkthrough: Be ready to discuss your projects in detail, articulate your design decisions, and explain your approach to problem-solving and collaboration.

• Research Happy Hour Games: Understand their mission, their focus on casual mobile games, and any available information about their current or planned projects.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Happy Hour Games before making application decisions.