User Experience (UX) Review and Redesign Recommendations for asiapacific.ca
Asia Pacific Foundation of Canada
Full-time•Vancouver, Canada
Apply Now<p><span style="color: rgb(31, 56, 100); font-size: 12pt; font-weight: bold">Request for Proposals</span><span style="color: rgb(26, 26, 26); font-size: 12pt">: </span><span style="color: rgb(68, 84, 106); font-size: 12pt">User Experience (UX) Review and Redesign Recommendations for </span><span style="color: rgb(68, 84, 106); font-size: 12pt">asiapacific.ca</span></p>
<p><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Issued by</span> <span style="color: rgb(26, 26, 26); font-size: 12pt">Asia Pacific Foundation of Canada (APF Canada)</span> <span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">RFP reference no.</span> <span style="color: rgb(26, 26, 26); font-size: 12pt">APFC-2026-UX-01</span> <span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Date issued</span> <span style="color: rgb(26, 26, 26); font-size: 12pt">October </span><span style="color: rgb(26, 26, 26); font-size: 12pt">22</span><span style="color: rgb(26, 26, 26); font-size: 12pt">, 2026</span> <span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Questions due</span> <span style="color: rgb(26, 26, 26); font-size: 12pt">November 2</span><span style="color: rgb(26, 26, 26); font-size: 12pt">, 5:00 p.m. PT</span> <span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Proposals due</span> <span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">November </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">2</span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">3</span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">, 5:00 p.m. PT</span> <span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Submit to</span> <span style="color: rgb(26, 26, 26); font-size: 12pt">[communications@asiapacific.ca]</span></p>
<p><br></p>
<p><span style="color: rgb(31, 56, 100); font-size: 12pt; font-weight: bold">1. About APF Canada</span><br><span style="color: rgb(26, 26, 26); font-size: 12pt">The Asia Pacific Foundation of Canada is Canada’s only national public</span><span style="color: rgb(26, 26, 26); font-size: 12pt">‑</span><span style="color: rgb(26, 26, 26); font-size: 12pt">purpose institution </span><span style="color: rgb(26, 26, 26); font-size: 12pt">dedicated exclusively to Canada</span><span style="color: rgb(26, 26, 26); font-size: 12pt">‑</span><span style="color: rgb(26, 26, 26); font-size: 12pt">Asia engagement. Our vision is a prosperous, secure Canada </span><span style="color: rgb(26, 26, 26); font-size: 12pt">shaping its future through high</span><span style="color: rgb(26, 26, 26); font-size: 12pt">‑</span><span style="color: rgb(26, 26, 26); font-size: 12pt">impact engagement with Asia, and our mission is to enable </span><span style="color: rgb(26, 26, 26); font-size: 12pt">Canadians to understand, connect with, and succeed in Asia.</span><br><br><span style="color: rgb(31, 56, 100); font-size: 12pt; font-weight: bold">2. Background and Purpose</span><br><span style="color: rgb(26, 26, 26); font-size: 12pt">APF Canada is seeking a qualified UX consultant or firm to conduct an independent, evidence-</span><span style="color: rgb(26, 26, 26); font-size: 12pt">based review of asiapacific.ca and to deliver clear, prioritized, and implementable </span><span style="color: rgb(26, 26, 26); font-size: 12pt">recommendations for modernizing the site’s structure, usability, and visual design </span><span style="color: rgb(26, 26, 26); font-size: 12pt">– </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">without </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">diminishing the visibility of our core research outputs, programs, and networks.</span><br><br><span style="color: rgb(26, 26, 26); font-size: 12pt">This engagement is a </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">strategic re-design engagement. </span><span style="color: rgb(26, 26, 26); font-size: 12pt">It is not an implementation contract (see </span><span style="color: rgb(26, 26, 26); font-size: 12pt">Section 6).</span><br><br><span style="color: rgb(31, 56, 100); font-size: 12pt; font-weight: bold">3. Objectives</span><br><span style="color: rgb(26, 26, 26); font-size: 12pt">The successful proponent will help APF Canada achieve the following:</span></p>
<ol>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Understand our audiences. </span><span style="color: rgb(26, 26, 26); font-size: 12pt">Establish who </span><span style="color: rgb(26, 26, 26); font-size: 12pt">actually uses </span><span style="color: rgb(26, 26, 26); font-size: 12pt">asiapacific.ca, what they come for, </span><span style="color: rgb(26, 26, 26); font-size: 12pt">and where the current experience fails them – grounded in analytics and primary user </span><span style="color: rgb(26, 26, 26); font-size: 12pt">research, not assumption.</span></li>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Simplify the information architecture. </span><span style="color: rgb(26, 26, 26); font-size: 12pt">Recommend a navigation and content taxonomy </span><span style="color: rgb(26, 26, 26); font-size: 12pt">that is intelligible to a first-time visitor while still surfacing the full breadth of our research, </span><span style="color: rgb(26, 26, 26); font-size: 12pt">programs, and networks.</span></li>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Make our research findable. </span><span style="color: rgb(26, 26, 26); font-size: 12pt">Recommend search, filtering, and browsing patterns </span><span style="color: rgb(26, 26, 26); font-size: 12pt">appropriate to a large and growing publications archive.</span></li>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Modernize the visual design. </span><span style="color: rgb(26, 26, 26); font-size: 12pt">Recommend a contemporary, credible, distinctly APF </span><span style="color: rgb(26, 26, 26); font-size: 12pt">Canada visual direction appropriate to a national policy institution – clean, readable, and </span><span style="color: rgb(26, 26, 26); font-size: 12pt">confident rather than decorative.</span></li>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Clarify the digital ecosystem. </span><span style="color: rgb(26, 26, 26); font-size: 12pt">Advise on the relationship between asiapacific.ca and our </span><span style="color: rgb(26, 26, 26); font-size: 12pt">satellite properties.</span></li>
</ol>
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<p><span style="color: rgb(46, 116, 181); font-size: 12pt">4</span><span style="color: rgb(31, 56, 100); font-size: 12pt; font-weight: bold">. Timeline</span></p>
<p><span style="color: rgb(26, 26, 26); font-size: 12pt">RFP issued</span> <span style="color: rgb(26, 26, 26); font-size: 12pt">October </span><span style="color: rgb(26, 26, 26); font-size: 12pt">22</span><span style="color: rgb(26, 26, 26); font-size: 12pt">, 2026</span> <span style="color: rgb(26, 26, 26); font-size: 12pt">Deadline for written questions</span> <span style="color: rgb(26, 26, 26); font-size: 12pt">November 2</span><span style="color: rgb(26, 26, 26); font-size: 12pt">, 2026</span> <span style="color: rgb(26, 26, 26); font-size: 12pt">Answers posted to all proponents</span> <span style="color: rgb(26, 26, 26); font-size: 12pt">November 6, 2026</span></p>
<p><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Proposals due</span></p>
<p><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">November </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">2</span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">3</span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">, 2026, 5:00 </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">p.m. PT</span></p>
<p><span style="color: rgb(26, 26, 26); font-size: 12pt">Anticipated engagement duration is </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">[14–18] weeks </span><span style="color: rgb(26, 26, 26); font-size: 12pt">from kickoff. Proponents should propose a </span><span style="color: rgb(26, 26, 26); font-size: 12pt">schedule aligned to their methodology and flag any dependencies on APF Canada staff </span><span style="color: rgb(26, 26, 26); font-size: 12pt">availability.</span><br><br><span style="color: rgb(31, 56, 100); font-size: 12pt; font-weight: bold">5</span><span style="color: rgb(31, 56, 100); font-size: 12pt; font-weight: bold">. Budget</span><br><span style="color: rgb(26, 26, 26); font-size: 12pt">The total budget for this engagement is </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">not to exceed C$30,000</span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">, </span><span style="color: rgb(26, 26, 26); font-size: 12pt">inclusive of all professional </span><span style="color: rgb(26, 26, 26); font-size: 12pt">fees, participant incentives, software and research tool costs, travel, and applicable taxes.</span><br><br><span style="color: rgb(26, 26, 26); font-size: 12pt">Proponents must provide a detailed cost breakdown by phase and by deliverable. Where a </span><span style="color: rgb(26, 26, 26); font-size: 12pt">proponent believes the objectives cannot be fully met within this budget, they should identify </span><span style="color: rgb(26, 26, 26); font-size: 12pt">which elements they would recommend prioritizing and price optional components separately.</span><br><br><span style="color: rgb(31, 56, 100); font-size: 12pt; font-weight: bold">6</span><span style="color: rgb(31, 56, 100); font-size: 12pt; font-weight: bold">. Proposal Requirements</span><br><span style="color: rgb(26, 26, 26); font-size: 12pt">Proposals must not exceed </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">20 pages </span><span style="color: rgb(26, 26, 26); font-size: 12pt">excluding appendices, CVs, and portfolio samples, and </span><span style="color: rgb(26, 26, 26); font-size: 12pt">must include:</span></p>
<ol>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Cover letter </span><span style="color: rgb(26, 26, 26); font-size: 12pt">(1 page) – primary contact, firm overview, and a statement of interest.</span></li>
</ol>
<p><span style="color: rgb(68, 84, 106); font-size: 8pt">Page </span><span style="color: rgb(68, 84, 106); font-size: 8pt"> of </span></p>
<ol>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Understanding of the assignment </span><span style="color: rgb(26, 26, 26); font-size: 12pt">– your reading of APF Canada’s challenge, based on </span><span style="color: rgb(26, 26, 26); font-size: 12pt">your own review of asiapacific.ca. We are particularly interested in what you observe </span><span style="color: rgb(26, 26, 26); font-size: 12pt">that we may not have.</span></li>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Proposed approach and methodology </span><span style="color: rgb(26, 26, 26); font-size: 12pt">– including research methods, participant </span><span style="color: rgb(26, 26, 26); font-size: 12pt">recruitment strategy, and how you will balance modernization against preservation of </span><span style="color: rgb(26, 26, 26); font-size: 12pt">our core content.</span></li>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Work plan and schedule </span><span style="color: rgb(26, 26, 26); font-size: 12pt">– phases, milestones, deliverables, and dependencies.</span></li>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Team </span><span style="color: rgb(26, 26, 26); font-size: 12pt">– named individuals, roles, time allocation, and relevant experience. Identify </span><span style="color: rgb(26, 26, 26); font-size: 12pt">who will lead the engagement and who will conduct research and design. Note any </span><span style="color: rgb(26, 26, 26); font-size: 12pt">subcontractors.</span></li>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Relevant experience </span><span style="color: rgb(26, 26, 26); font-size: 12pt">– three comparable projects, ideally involving content-heavy, </span><span style="color: rgb(26, 26, 26); font-size: 12pt">research-driven, mission-based, bilingual, or public-sector organizations. Include client </span><span style="color: rgb(26, 26, 26); font-size: 12pt">references with contact information (references contacted only for shortlisted </span><span style="color: rgb(26, 26, 26); font-size: 12pt">proponents).</span></li>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Portfolio </span><span style="color: rgb(26, 26, 26); font-size: 12pt">– samples demonstrating both research rigour and design quality. Where </span><span style="color: rgb(26, 26, 26); font-size: 12pt">possible, include evidence of measured outcomes.</span></li>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Bilingual and accessibility capability </span><span style="color: rgb(26, 26, 26); font-size: 12pt">– describe your French-language research </span><span style="color: rgb(26, 26, 26); font-size: 12pt">capacity and your accessibility expertise, including relevant certifications or auditing </span><span style="color: rgb(26, 26, 26); font-size: 12pt">experience.</span></li>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Detailed budget </span><span style="color: rgb(26, 26, 26); font-size: 12pt">– as described in Section </span><span style="color: rgb(26, 26, 26); font-size: 12pt">5</span><span style="color: rgb(26, 26, 26); font-size: 12pt">.</span></li>
<li><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Assumptions, exclusions, and requirements of APF Canada.</span></li>
</ol>
<p><br></p>
<p><span style="color: rgb(46, 116, 181); font-size: 12pt; font-weight: bold">7</span><span style="color: rgb(31, 56, 100); font-size: 12pt; font-weight: bold">. </span><span style="color: rgb(31, 56, 100); font-size: 12pt; font-weight: bold">Submission Instructions</span><br><span style="color: rgb(26, 26, 26); font-size: 12pt">Submit proposals as a single PDF to </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">[communications@asiapacific.ca] </span><span style="color: rgb(26, 26, 26); font-size: 12pt">with the subject line </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">“APFC-2026-UX-01 </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">– </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">[Proponent Name]” </span><span style="color: rgb(26, 26, 26); font-size: 12pt">no later than </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">November </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">2</span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">3</span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">, 2026, </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">5:00 p.m. Pacific </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Time. </span><span style="color: rgb(26, 26, 26); font-size: 12pt">Late submissions will not be considered.</span><br><br><span style="color: rgb(26, 26, 26); font-size: 12pt">Written questions may be submitted to the same address until </span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">November 2</span><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">, 2026. </span><span style="color: rgb(26, 26, 26); font-size: 12pt">Questions </span><span style="color: rgb(26, 26, 26); font-size: 12pt">and answers will be compiled, anonymized, and circulated to all registered proponents to </span><span style="color: rgb(26, 26, 26); font-size: 12pt">ensure fairness. </span><br><br><span style="color: rgb(26, 26, 26); font-size: 12pt; font-weight: bold">Contact: </span><span style="color: rgb(26, 26, 26); font-size: 12pt">Michael Roberts</span><span style="color: rgb(26, 26, 26); font-size: 12pt">, </span><span style="color: rgb(26, 26, 26); font-size: 12pt">Communications Director</span><span style="color: rgb(26, 26, 26); font-size: 12pt">, Asia Pacific Foundation of Canada, </span><span style="color: rgb(5, 99, 193); font-size: 12pt"><u>michael.roberts@asiapacific.ca </u></span><br></p>
Application Requirements
Proponents must demonstrate experience with research-driven, content-heavy, and bilingual organizations, including a portfolio showing research rigor and design quality. The proposal must include a detailed work plan, team structure, and a budget not exceeding C$30,000.