UI - App Builder

📍 Job Overview

Job Title: UI - App Builder

Company: VML/WPP Enterprise Solutions

Location: Noida, India

Job Type: Full-Time

Category: Software Engineering / Enterprise Solutions

Date Posted: 2026-08-13

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and deploy custom applications and extensions leveraging Adobe App Builder, a key component of the Adobe Experience Platform (AEP).

• Design and implement responsive, reusable UI components and custom interfaces using React.js, with a focus on React Spectrum and Adobe's Spectrum design system.

• Build event-driven integrations through Adobe I/O Events, Adobe I/O Runtime Actions, and Webhooks, connecting various enterprise systems.

• Engineer scalable backend services and serverless functions using Node.js, ensuring robust and efficient application architecture.

• Integrate AEP capabilities with CRM, CMS, data platforms, and external APIs to create unified customer experiences.

📝 Enhancement Note: This role is highly specialized, focusing on the development of custom applications within the Adobe ecosystem, specifically leveraging Adobe App Builder and Adobe Experience Platform. It requires a strong blend of front-end UI development (React) and back-end integration skills (Node.js, APIs), with a deep understanding of Adobe's developer tools and platforms. The "UI - App Builder" title suggests a primary focus on building user interfaces for custom applications rather than general UI/UX design.

📈 Primary Responsibilities

• Design, develop, and deploy custom applications and extensions utilizing Adobe App Builder, adhering to best practices for enterprise-grade solutions.

• Construct responsive, intuitive, and reusable UI components and custom interfaces using React.js and React Spectrum, ensuring seamless user experiences.

• Develop and implement event-driven integrations using Adobe I/O Events, Adobe I/O Runtime Actions, and Webhooks to enable real-time data flow and automation.

• Build scalable, high-performance, and secure backend services and serverless functions using Node.js, optimizing for efficiency and reliability.

• Work extensively with Adobe Experience Platform (AEP) APIs and services, including Profiles, Segmentation, Datasets, Streaming Ingestion, and Destinations, to drive data-driven initiatives.

• Implement secure authentication and authorization mechanisms using OAuth, JWT, and Adobe I/O security protocols to protect application data and access.

• Design and implement scalable, high-performance, and secure cloud-native applications, adhering to industry best practices for deployment and maintenance.

• Collaborate with product owners, solution architects, and cross-functional teams to define requirements, troubleshoot issues, and ensure successful project delivery.

• Integrate AEP with CRM, CMS, data platforms, and other external APIs to create cohesive and powerful customer engagement solutions.

• Utilize Git for version control, and contribute to CI/CD pipelines for automated testing and deployment, enhancing development velocity and reliability.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on development role focused on building custom solutions within the Adobe ecosystem. The emphasis on AEP APIs, integrations, and secure cloud-native development points to a need for strong technical acumen and problem-solving skills in a complex enterprise environment.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Computer Science, Engineering, Information Technology, or a related field, or equivalent practical experience. Experience:

• 2-5 years of hands-on experience in software development, with a significant focus on UI and application development.

• Proven experience in designing, developing, and deploying custom applications and extensions, ideally within a complex enterprise environment. Required Skills:

• Strong hands-on experience with Adobe Experience Platform (AEP) and its core components.

• Proven experience developing custom applications and extensions using Adobe App Builder.

• Strong UI development experience with React.js, preferably including React Spectrum and Adobe's Spectrum design system.

• Proficiency in JavaScript / TypeScript and Node.js for backend development.

• Experience designing and consuming REST APIs, working with JSON, and implementing asynchronous programming patterns.

• Hands-on knowledge of Adobe I/O Runtime, Actions, Events, and Webhooks for integration and automation.

• Strong understanding of OAuth, JWT, API security, and secure application development principles.

• Experience integrating AEP with other enterprise systems such as CRM, CMS, and external data platforms.

• Familiarity with Git for version control and collaborative development workflows.

• Strong problem-solving and troubleshooting skills, with the ability to work effectively across distributed systems.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Preferred Skills:

• Experience with CI/CD pipelines and deployment automation for cloud-native applications.

• Familiarity with AEP capabilities such as Real-Time Customer Profile, Segmentation, Datasets, Streaming Ingestion, and Destinations.

• Experience with cloud-native development on platforms like AWS, Azure, or GCP.

• Knowledge of Agile development methodologies.

📝 Enhancement Note: The required skills are highly specific to the Adobe platform and modern web development practices. The "2-5 years" experience level suggests that candidates should have a solid foundation and practical application of these technologies, rather than purely theoretical knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least two distinct projects demonstrating custom application development using Adobe App Builder or similar low-code/no-code platforms.

• Highlight projects that involve building reusable UI components and custom interfaces, emphasizing the use of React.js and associated design systems.

• Include examples of integrations built using APIs (RESTful preferred), illustrating the ability to connect disparate systems and data sources.

• Provide case studies or detailed descriptions of projects where you've implemented event-driven architecture, leveraging concepts like webhooks or message queues. Process Documentation:

• For each portfolio project, provide a brief overview of the development process, including requirements gathering, design, development, testing, and deployment phases.

• Document the architecture of at least one complex integration, detailing the APIs consumed, data transformation logic, and security measures implemented.

• Explain the approach taken to ensure application security, data integrity, and performance optimization in your developed solutions.

• Outline any experience with CI/CD pipelines or automated deployment strategies used in your projects.

📝 Enhancement Note: For a role focused on App Builder and AEP, the portfolio should strongly emphasize practical application of these specific tools and related technologies. Demonstrating a structured approach to development and integration, along with clear articulation of technical choices and outcomes, will be crucial.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for mid-level UI developers with specialized Adobe platform experience in Noida, India, the estimated annual salary range is ₹800,000 to ₹1,500,000. This range accounts for the specific technical skills in demand, the experience level required, and the cost of living in Noida. Benefits:

• Comprehensive health insurance coverage.

• Paid time off, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including training, certifications, and conference attendance.

• Access to WPP's global network of experts and resources.

• Employee assistance programs and well-being initiatives.

• Potential for performance-based bonuses. Working Hours:

• Standard full-time workweek of approximately 40 hours.

• Working hours are typically aligned with local business hours in Noida (Asia/Kolkata timezone), with flexibility expected for project deadlines and cross-team collaboration.

📝 Enhancement Note: The salary range is an estimate based on current market data for similar roles in Noida, India. Actual compensation will depend on the candidate's specific experience, qualifications, and negotiation. The benefits listed are typical for IT and software development roles in large, global organizations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services / Marketing & Advertising Technology

Company Size: 10,000+ employees globally (WPP Enterprise Solutions is a significant division within WPP).

Founded: WPP was founded in 1982. VML, a key partner in this enterprise solutions group, has its own founding history that contributes to the combined entity's expertise.

Team Structure:

• The role likely sits within a dedicated engineering or platform solutions team focused on client implementations and product development.

• This team is part of the broader WPP Enterprise Solutions unit, which comprises experts in engineering, platforms, commerce, consulting, content transformation, CRM, and CX.

• Collaboration is expected with product owners, solution architects, other developers, and potentially client-side stakeholders. Methodology:

• Emphasis on agile and iterative development methodologies to deliver solutions efficiently.

• Data-driven decision-making, leveraging insights from AEP and other platforms.

• Focus on building scalable, robust, and secure enterprise solutions.

• Collaborative approach to problem-solving and innovation.

Company Website: https://www.vml.com/ (as VML supports WPP Enterprise Solutions) and https://www.wpp.com/

📝 Enhancement Note: WPP is a massive global advertising and marketing conglomerate. WPP Enterprise Solutions positions itself as a specialized unit focused on the technical backbone of business growth, working with cutting-edge partners and technologies. The culture is described as having "Heart, Brains and Courage," emphasizing empathy, intelligence, and boldness.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Developer, focusing on the practical application of specialized development skills within an enterprise context. It's a hands-on technical role, not management-focused, but offers significant opportunities for technical specialization.

Reporting Structure: The role will likely report to an Engineering Lead, Technical Manager, or a Solution Architect within the WPP Enterprise Solutions team. Collaboration will be extensive with cross-functional teams.

Operations Impact: The impact of this role is directly tied to enabling client growth through the design and implementation of robust digital platforms and customer experience solutions. Successful development directly contributes to client satisfaction, operational efficiency, and revenue generation for clients of WPP Enterprise Solutions.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Adobe Experience Platform (AEP), Adobe App Builder, and related Adobe Marketing Cloud products.

• Platform Expertise: Become a go-to expert for specific enterprise platforms like Salesforce, Braze, or Shopify, depending on project needs.

• Cloud-Native Development: Advance skills in cloud architecture, microservices, and serverless computing.

• Leadership Potential: Progress to Senior Developer, Tech Lead, or Solution Architect roles, mentoring junior developers and leading technical initiatives.

• Cross-Functional Exposure: Gain experience working on diverse client projects across various industries.

📝 Enhancement Note: The growth path is clearly defined within a technical specialization, particularly around the Adobe ecosystem. This is an opportunity for developers who want to become deep experts in a specific, in-demand technology stack rather than generalists.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office-based work environment.

Office Location(s): Noida, Uttar Pradesh, India. This location is a significant hub for technology and business operations in India.

Workspace Context:

• The workspace is likely a modern office environment designed to foster collaboration and productivity.

• Access to standard office amenities, IT support, and potentially specialized development hardware/software.

• Opportunities for in-person collaboration with colleagues, promoting team cohesion and knowledge sharing.

• The environment will be fast-paced, client-focused, and driven by technological innovation.

Work Schedule: The standard 40-hour workweek implies a structured schedule, but flexibility may be required during critical project phases or for supporting global clients operating in different time zones.

📝 Enhancement Note: The "On-site" designation suggests a preference for in-person collaboration, which can be beneficial for team building and rapid problem-solving in a development context.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, experience, and cultural fit.

• Technical Assessment: A coding challenge or technical interview focusing on JavaScript, React.js, Node.js, and API concepts. This may involve a live coding session or a take-home assignment.

• Portfolio Review: Discussion of your submitted portfolio projects, focusing on your role, technical decisions, challenges faced, and outcomes achieved. Expect detailed questions about your approach to UI development, API integrations, and AEP/App Builder usage.

• Hiring Manager Interview: Conversation with the hiring manager to delve deeper into your experience, problem-solving skills, and alignment with team objectives.

• Final Round: Potentially a panel interview with senior team members or architects to assess overall fit, strategic thinking, and advanced technical capabilities.

Portfolio Review Tips:

• Highlight Adobe Specifics: Clearly articulate your experience with Adobe App Builder, AEP, and Adobe I/O. Use specific project examples.

• Demonstrate UI/UX: Showcase the UI components you've built, explaining your design choices and how they adhere to design systems (like React Spectrum).

• API Integration Clarity: Detail the APIs you've worked with, the data formats, and the logic behind your integrations. Explain any security measures implemented.

• Problem-Solving Narrative: For each project, be prepared to discuss challenges encountered and how you overcame them, focusing on your analytical and problem-solving process.

• Quantify Impact: Where possible, quantify the impact of your work – e.g., improved performance by X%, reduced integration time by Y%, successful deployment of Z features.

Challenge Preparation:

• JavaScript Fundamentals: Brush up on core JavaScript concepts, including asynchronous programming (Promises, async/await), closures, and ES6+ features.

• React.js: Review component lifecycle, state management (useState, useContext), hooks, and performance optimization techniques.

• Node.js & APIs: Practice building simple RESTful APIs with Node.js and Express.js. Understand HTTP methods, request/response handling, and JSON parsing.

• Adobe Ecosystem: Familiarize yourself with the general architecture of Adobe Experience Cloud and the specific functionalities of AEP and App Builder. Understand Adobe I/O concepts.

📝 Enhancement Note: The emphasis on a portfolio review and technical assessments highlights the practical, hands-on nature of this role. Candidates should be prepared to discuss their code and project decisions in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Experience Platform (AEP): Core platform for data management, customer profiles, segmentation, and activation.

• Adobe App Builder: The primary tool for developing custom applications and extensions within the Adobe ecosystem.

• React.js: The primary JavaScript library for building user interfaces.

• React Spectrum: A React component library for building applications that adhere to Adobe's Spectrum design system.

• Node.js: Runtime environment for server-side JavaScript development.

• JavaScript / TypeScript: Core programming languages for front-end and back-end development.

Analytics & Reporting:

• Adobe I/O Console: For managing API integrations, applications, and monitoring usage.

• Developer Tools (Browser): For debugging front-end applications.

• API Testing Tools: Such as Postman or Insomnia, for testing REST APIs.

CRM & Automation:

• Adobe I/O Runtime: Serverless compute platform for running backend code and event-driven actions.

• REST APIs: For seamless integration between AEP, App Builder, and other enterprise systems (CRM, CMS, etc.).

• OAuth / JWT: For secure authentication and authorization protocols.

• Git: Version control system for code management.

• CI/CD Tools: (e.g., Jenkins, GitHub Actions, GitLab CI) for automated builds, testing, and deployments.

📝 Enhancement Note: This tool stack is highly specialized. Proficiency in the Adobe developer suite (AEP, App Builder, Adobe I/O) is paramount, alongside strong React and Node.js skills. Familiarity with cloud-native development practices and CI/CD is also expected.

👥 Team Culture & Values

Operations Values:

• Heart: Empathy and trust in interactions with colleagues and in understanding client needs.

• Brains: Intellectual curiosity, a commitment to continuous learning, and applying intelligence to solve complex technical challenges.

• Courage: Willingness to speak up, propose innovative solutions, experiment with new technologies, and advocate for best practices.

• Impact-Driven: A focus on delivering tangible results and driving growth for clients through well-engineered solutions.

• Collaboration: A strong emphasis on teamwork, knowledge sharing, and collective problem-solving.

Collaboration Style:

• Cross-Functional Integration: Working closely with product owners, solution architects, and other engineering teams to ensure cohesive solution delivery.

• Agile Practices: Embracing iterative development, regular feedback loops, and adaptability to changing project requirements.

• Open Communication: Encouraging transparent communication, constructive feedback, and a supportive environment for technical discussions.

• Shared Ownership: Fostering a sense of collective responsibility for project success and application quality.

📝 Enhancement Note: The company's stated values of "Heart, Brains, and Courage" should be a guiding principle for how candidates present themselves and interact during the interview process. Demonstrating these qualities will be key to cultural alignment.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Adobe Ecosystem: Navigating and effectively utilizing the intricate functionalities and APIs of Adobe Experience Platform and its associated tools can be challenging.

• Integration Complexity: Successfully integrating AEP and custom applications with diverse client systems (CRM, CMS, etc.) requires robust problem-solving and deep understanding of API interactions.

• Keeping Pace with Technology: The rapid evolution of cloud-native technologies, AI, and Adobe's own platform updates requires continuous learning and adaptation.

• Scalability and Performance: Designing and implementing applications that are both scalable and performant for enterprise-level clients presents ongoing technical challenges.

Learning & Development Opportunities:

• Adobe Certifications: Opportunities to pursue official Adobe certifications in AEP, App Builder, and other relevant products.

• Advanced Training: Access to specialized training programs on cloud-native development, microservices, and advanced JavaScript frameworks.

• Mentorship: Guidance from senior developers and architects within WPP Enterprise Solutions.

• Industry Conferences: Potential to attend relevant tech conferences and developer events to stay abreast of industry trends.

• Exposure to Diverse Clients: Working on a variety of client projects offers broad exposure to different business challenges and technological solutions.

📝 Enhancement Note: This role offers significant opportunities for deep technical growth within a highly specialized and in-demand technology area. The challenges are directly linked to the complexity and cutting-edge nature of the platforms being used.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex custom application you built using Adobe App Builder. What were the key features, technical challenges, and how did you overcome them?" (Focus on your design process, problem-solving, and impact.)

• "How would you approach integrating Adobe Experience Platform's Real-Time Customer Profile with a client's existing CRM system? What are the potential pitfalls and how would you mitigate them?" (Assess your understanding of AEP, APIs, and integration strategies.)

• "Walk me through your process for developing and deploying a new UI component using React Spectrum. How do you ensure reusability and adherence to design standards?" (Evaluate your UI development methodology and understanding of design systems.) Company & Culture Questions:

• "How do you embody the WPP values of 'Heart, Brains, and Courage' in your work?" (Prepare specific examples that demonstrate each value.)

• "How do you stay updated with the latest trends in UI development and Adobe technologies?" (Showcase your commitment to continuous learning.)

• "Describe a time you had to collaborate with a cross-functional team to deliver a technical solution. What was your role, and how did you ensure effective communication?" (Highlight your collaboration and communication skills.) Portfolio Presentation Strategy:

• Structure your narrative: For each project, clearly state the problem, your solution, your specific contributions, the technologies used, and the quantifiable results.

• Focus on technical depth: Be prepared to discuss the "why" behind your technical decisions, including architecture choices, API designs, and security implementations.

• Demonstrate AEP/App Builder proficiency: Explicitly point out how you utilized these tools and their specific features.

• Use diagrams: If possible, use architecture diagrams or flowcharts to explain complex integrations or system designs.

• Be concise and engaging: Practice your presentation to ensure it's clear, to the point, and effectively communicates your expertise.

📝 Enhancement Note: Candidates should prepare to discuss their portfolio projects in detail, focusing on their specific contributions and technical decision-making. Demonstrating an understanding of the Adobe ecosystem and its application in enterprise solutions will be critical.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Greenhouse job portal via the provided link.

• Curate your portfolio: Select 2-3 of your strongest projects that best showcase your experience with Adobe App Builder, React.js, Node.js, and API integrations. Ensure these projects clearly demonstrate your UI development skills and understanding of enterprise-level solutions.

• Tailor your resume: Highlight keywords and skills mentioned in the job description, such as "Adobe Experience Platform," "Adobe App Builder," "React.js," "Node.js," "REST APIs," and "Adobe I/O." Quantify your achievements wherever possible.

• Prepare for technical assessments: Review core JavaScript, React.js, Node.js, and API concepts. Practice coding challenges and be ready to discuss your problem-solving approach.

• Research WPP and VML: Understand their business, their focus on enterprise solutions, and their company culture ("Heart, Brains, Courage"). This will help you tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.