Sustainability UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: Sustainability UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: United States (Remote)

Job Type: Full-Time

Category: Revenue Operations (GTM Strategy & Brand Enablement)

Date Posted: September 1, 2026

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Drive 0-to-1 initiatives within the sustainability domain, requiring a strong blend of UI/UX design, brand strategy, and operational execution.

• Translate high-level strategic vision into actionable product roadmaps and execution plans, focusing on rapid implementation from prototype to production.

• Architect scalable solutions and manage critical milestones to foster rapid growth and potential spin-offs, aligning with GTM strategy.

• Collaborate directly with a department founder and an elite team of engineers, researchers, and commercial leaders, contributing to high-impact technology ventures.

• Embrace a high-agency builder mindset with extreme end-to-end ownership in a fast-paced, execution-focused environment.

📝 Enhancement Note: While the primary title is UI/UX & Brand Designer, the description emphasizes "exceptional operators and builders," "0-to-1 initiatives," "architect systems," "drive strategy," "execution roadmaps," and "scalability." This strongly suggests a role that requires operational rigor and GTM enablement skills beyond traditional design, fitting into a Revenue Operations or Go-to-Market Operations framework focused on building new ventures and market presence. The emphasis on "ownership," "fast execution," and "no corporate red tape" is characteristic of operations roles in high-growth environments.

📈 Primary Responsibilities

• Lead and execute core 0-to-1 initiatives within the cutting-edge sustainability domain, defining the user experience and brand identity for new ventures.

• Develop and refine product roadmaps, translating strategic objectives into detailed execution plans and user flows that support rapid market validation and traction.

• Design and implement intuitive UI/UX interfaces and compelling brand assets that resonate with target audiences and drive user adoption.

• Architect scalable and robust solutions, ensuring that design and user experience considerations are integrated into the foundational technology stack.

• Drive critical milestones from prototype to production, managing project timelines and deliverables to position new departments for rapid growth and potential spin-offs.

• Collaborate cross-functionally with engineering, research, and commercial teams to ensure cohesive product development and a unified brand message.

• Champion a data-driven approach to design and strategy, leveraging user feedback and market insights to iterate and optimize product offerings.

• Contribute to the overall GTM strategy by ensuring that brand positioning and user experience align with market opportunities and business objectives.

📝 Enhancement Note: The responsibilities listed are a blend of core design tasks and operational execution, reflecting the "operator and builder" profile. The emphasis on "0-to-1 initiatives," "execution roadmaps," "architect scalable solutions," and "driving critical milestones" points to a role deeply embedded within the operational framework of launching new ventures.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Marketing, Business, or a related field. Equivalent practical experience will be strongly considered.

Experience: 5-10 years of progressive experience in UI/UX design and brand development, with a significant portion involving product strategy, launch initiatives, or early-stage venture building.

Required Skills:

• Proven expertise in UI/UX design principles, user research methodologies, and wireframing/prototyping tools (e.g., Figma, Sketch, Adobe XD).

• Strong brand development skills, including visual identity creation, brand guideline development, and asset production.

• Experience in translating high-level strategic visions into concrete, actionable product roadmaps and execution plans.

• Demonstrated ability to architect scalable solutions and manage product development from prototype to production.

• High-agency builder mindset with a proven track record of taking extreme end-to-end ownership and driving results in fast-paced environments.

• Excellent verbal and written communication skills in English, with the ability to articulate complex ideas clearly and persuasively.

• Experience working in a remote-first or highly distributed team environment. Preferred Skills:

• Familiarity with sustainability principles and their application in product design and brand messaging.

• Experience in 0-to-1 product launches or building new departments/ventures from scratch.

• Understanding of GTM (Go-to-Market) strategies and how design and brand contribute to market penetration and user acquisition.

• Proficiency with analytics and A/B testing tools to inform design decisions and measure user engagement.

• Experience with project management methodologies and tools (e.g., Agile, Scrum, Jira).

• Background in entrepreneurship or working within a start-up ecosystem.

📝 Enhancement Note: The "builder mindset" and "extreme end-to-end ownership" are critical for this role, indicating a need for operational discipline beyond pure design. The preference for sustainability knowledge and GTM strategy understanding further solidifies the operational and strategic nature of this position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating end-to-end ownership of UI/UX and brand initiatives, preferably in new product development or venture launches.

• Include detailed case studies that highlight your strategic thinking, problem-solving process, and the impact of your design decisions on user adoption and business objectives.

• Present examples of translating high-level strategic vision into tangible product roadmaps and user flow diagrams.

• Demonstrate the ability to architect scalable solutions, with explanations of design considerations for future growth and potential spin-offs.

• Quantify results wherever possible, using metrics related to user engagement, conversion rates, brand recognition, or market traction. Process Documentation:

• Provide examples of your process for conducting user research, synthesizing findings, and iterating on designs.

• Showcase documentation of your brand development process, from initial concept and visual identity to final asset delivery and guideline creation.

• Include documentation or descriptions of how you manage project timelines, dependencies, and cross-functional communication to drive execution from prototype to production.

• Illustrate your approach to problem-solving and decision-making in ambiguous or fast-paced environments, emphasizing efficiency and rapid iteration.

📝 Enhancement Note: Given the "0-to-1" and "architect systems" aspects, the portfolio needs to go beyond visual assets. It must demonstrate a strategic and operational approach to design, showing how the candidate builds and scales initiatives.

💵 Compensation & Benefits

Salary Range: $120,000 - $170,000 annually. This range is estimated based on experience level (5-10 years), the remote nature of the role, the high-growth tech environment, and industry benchmarks for senior UI/UX and Brand Designers with operational responsibilities in the US market.

Benefits:

• Equity Upside: Significant stock options or equity grants, reflecting the entrepreneurial nature of the venture and potential for high returns.

• Competitive Compensation: A strong base salary designed to attract top talent.

• Remote Work: Fully remote position allowing for flexibility and work-life balance, with the requirement to be based in Europe or the Americas.

• Professional Development: Opportunities for continuous learning and skill enhancement through exposure to cutting-edge domains and elite teams.

• Impactful Work: The chance to build and shape new ventures from the ground up with maximum ownership and autonomy.

Working Hours: 40 hours per week, with flexibility to accommodate different time zones within Europe and the Americas. The emphasis is on execution and results rather than strict adherence to hours, aligning with a high-growth, results-oriented culture.

📝 Enhancement Note: Salary is estimated based on similar roles in the US tech market for the specified experience level and the "competitive compensation & upside" benefit mentioned. The specific range is broad to account for variations in candidate experience and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Venture Building, Sustainability, Entrepreneurship. EWOR GmbH is focused on launching cutting-edge initiatives, leveraging experienced entrepreneurs to build high-impact technology ventures from the ground up. The company operates in a dynamic, fast-paced environment with a strong emphasis on innovation and rapid execution.

Company Size: Small to Medium-sized (likely a lean, high-performing team focused on specific venture-building initiatives). The description emphasizes a "new department" and "0-to-1 initiatives," suggesting a focused, agile operational structure.

Founded: The company is backed by serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder), indicating a strong foundation in building successful tech ventures. This implies a culture that values entrepreneurial spirit, execution, and significant market impact.

Team Structure:

• Report directly to the department founder, who is a seasoned serial entrepreneur.

• Collaborate with an elite team comprising world-class engineers, researchers, and commercial leaders, fostering a multidisciplinary and highly skilled environment.

• The structure is designed for maximum ownership and minimal corporate red tape, enabling fast decision-making and execution. Methodology:

• 0-to-1 Initiative Execution: Focus on building new ventures and product lines from inception to market launch.

• Rapid Execution: Prioritize speed, efficiency, and tangible results over lengthy processes or approvals.

• Autonomy & Ownership: Empower individuals with complete control over their systems and strategies.

• Data-Driven Iteration: Use feedback and market validation to refine products and strategies quickly.

Company Website: [EWOR GmbH Website - Not explicitly provided, but inferred from domain 'ewor.com']

📝 Enhancement Note: The company culture is heavily influenced by its founders' backgrounds in building successful startups. This translates to an environment that values initiative, speed, and direct impact, which is crucial for operations professionals to understand.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Individual Contributor with significant strategic influence. It is an "operator and builder" role, requiring the ability to lead initiatives from inception (0-to-1) and architect foundational systems. This is beyond a standard designer role and involves elements of product management and GTM strategy execution.

Reporting Structure: Direct reporting to the department founder, providing high visibility and direct access to leadership. This structure is typical for early-stage venture building where operational input is critical.

Operations Impact: The role has a direct impact on the success of new ventures by defining their user experience, brand identity, and initial market penetration strategies. Successful execution will directly contribute to market validation, scalable traction, and the potential for spin-offs, which are key operational metrics for venture success.

Growth Opportunities:

• Venture Leadership: Opportunity to grow into leadership roles within new ventures, potentially leading to spin-off management or departmental head positions.

• Strategic Influence: Direct contribution to shaping the strategic direction and operational framework of multiple cutting-edge initiatives.

• Skill Expansion: Deepen expertise in sustainability, product development, GTM strategy, and entrepreneurial operations through hands-on experience.

• Entrepreneurial Experience: Gain invaluable experience building and scaling ventures from the ground up under the guidance of serial entrepreneurs.

📝 Enhancement Note: This role offers a unique growth path that blends design expertise with entrepreneurial operations. The "0-to-1" nature means rapid learning and potential for significant career acceleration.

🌐 Work Environment

Office Type: 100% Remote. This is a fully distributed role, offering maximum flexibility.

Office Location(s): Candidates must be based in Europe or the Americas. This requirement is likely to facilitate collaboration across key business time zones and potentially for future strategic meetings or company events, even in a remote setup.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis is on collaboration with an "elite team," suggesting strong communication tools and practices will be in place.

• Technology Focus: Access to and utilization of modern design and collaboration tools is implicit in a 100% remote, tech-focused company.

• Execution-Oriented: The workspace supports a culture of "no PowerPoint presentations, no 7 layers of approval," meaning efficiency and direct action are prioritized.

Work Schedule: Flexible 40-hour work week, with the understanding that high-impact roles in venture building may require dedication beyond standard hours during critical phases. The focus is on achieving milestones and delivering results.

📝 Enhancement Note: The remote nature, coupled with the requirement for candidates in Europe/Americas, implies a need for strong asynchronous communication skills and a proactive approach to collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio for alignment with required skills and experience, focusing on "builder mindset" and "0-to-1" experience.

• Portfolio Deep Dive: A session dedicated to thoroughly reviewing your portfolio, discussing your process, strategic decisions, and the impact of your work. Be prepared to articulate your role in each project and the challenges you overcame.

• Founder/Leadership Interview: A discussion with the department founder to assess strategic thinking, entrepreneurial drive, problem-solving abilities, and cultural fit. Expect questions about your approach to ownership, execution, and innovation.

• Team/Peer Interviews: Potential interviews with members of the engineering, research, or commercial teams to evaluate collaboration skills and technical understanding.

• Case Study/Challenge: You may be given a design or strategy challenge related to sustainability or new venture development to assess your problem-solving approach, design process, and ability to deliver under pressure.

Portfolio Review Tips:

• Highlight 0-to-1 Experience: Clearly showcase projects where you built something from scratch or were instrumental in launching a new product or venture.

• Quantify Impact: Use metrics to demonstrate the success of your designs and brand strategies. Focus on user engagement, adoption rates, market traction, or any KPIs relevant to the project's objectives.

• Demonstrate Process: Walk through your thought process, research methods, design iterations, and strategic rationale. Explain why you made certain decisions.

• Showcase Scalability: For any architectural decisions in your designs, explain how they support future growth and scalability, aligning with the "architect scalable solutions" requirement.

• Sustainability Focus: If possible, include projects with a sustainability angle or explain how you would approach designing for sustainability.

Challenge Preparation:

• Understand the Domain: Research current trends and challenges in sustainability and venture building.

• Practice Design Thinking: Be ready to articulate your approach to problem-solving, user research, ideation, prototyping, and testing.

• Focus on Execution: For any hypothetical challenge, emphasize how you would translate a strategy into actionable steps and drive towards a tangible outcome.

• Communicate Clearly: Practice presenting your ideas concisely and persuasively, as communication is a key requirement.

📝 Enhancement Note: The interview process will likely be rigorous, focusing on practical application, strategic thinking, and the candidate's ability to operate autonomously and drive results in an entrepreneurial context. The portfolio is critical for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD) are standard. Proficiency in at least one advanced design tool is essential.

• Prototyping Tools: InVision, ProtoPie, or built-in prototyping features within design software.

• Collaboration Platforms: Slack, Microsoft Teams, Zoom for daily communication and virtual meetings.

• Project Management Tools: Jira, Asana, Trello, or similar for task management, roadmap tracking, and workflow visualization.

Analytics & Reporting:

• Web Analytics: Google Analytics, Mixpanel, Amplitude for tracking user behavior and product performance.

• A/B Testing Tools: Optimizely, Google Optimize, or similar for experiment design and analysis.

• Data Visualization Tools: Tableau, Power BI, or Looker Studio (formerly Google Data Studio) for reporting and dashboard creation, though direct use might be less frequent for a designer role, understanding their output is key.

CRM & Automation:

• CRM Systems: Familiarity with Salesforce, HubSpot, or similar CRM platforms is beneficial for understanding customer data and sales processes, especially for GTM alignment.

• Marketing Automation: Understanding of platforms like Marketo, Pardot, or HubSpot can be helpful for brand campaign execution.

• Design Systems Tools: Tools for managing design systems and component libraries.

📝 Enhancement Note: While the role is design-focused, the emphasis on "architect scalable solutions" and "0-to-1 initiatives" suggests a need for understanding how design integrates with broader tech stacks and operational workflows, including analytics and potential CRM/automation tools used for GTM.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for tasks and outcomes, driving initiatives from start to finish.

• Execution Excellence: A bias for action and a focus on delivering tangible results quickly and efficiently.

• Innovation & Creativity: Fostering new ideas and approaches to problem-solving, particularly in the sustainability domain.

• Collaboration & Communication: Working effectively with a diverse, remote team, sharing insights and feedback constructively.

• Adaptability & Resilience: Thriving in a fast-paced, dynamic environment where priorities can shift rapidly.

Collaboration Style:

• Remote-First & Asynchronous: Emphasis on clear, concise written communication and effective use of collaboration tools to bridge time zone differences.

• Direct & Transparent: Open communication with leadership and peers, with a focus on actionable feedback.

• Cross-Functional Synergy: Working closely with engineers, researchers, and commercial leads to ensure a cohesive product and market strategy.

• Idea Exchange: Encouraging the sharing of diverse perspectives to drive innovation and improve processes.

📝 Enhancement Note: The company culture is heavily geared towards entrepreneurial drive and operational efficiency. Candidates who are self-starters, thrive in ambiguity, and can communicate effectively remotely will be most successful.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Zero: Establishing brand identity and user experience for entirely new ventures in a competitive market.

• Navigating Ambiguity: Working in a fast-paced, 0-to-1 environment where strategic direction may evolve rapidly.

• Remote Collaboration: Maintaining strong team cohesion and effective communication across distributed teams and time zones.

• Balancing Design with Operations: Integrating design thinking with the operational demands of rapid product development and GTM execution.

• Sustainability Integration: Effectively translating complex sustainability goals into user-friendly and compelling design solutions.

Learning & Development Opportunities:

• Entrepreneurial Acumen: Gaining hands-on experience in venture building, strategy, and operations from seasoned entrepreneurs.

• Sustainability Expertise: Deepening knowledge in a critical and rapidly evolving field.

• Product Leadership: Developing skills in product strategy, roadmap execution, and cross-functional team leadership.

• Technical Acumen: Enhancing understanding of scalable system architecture and its impact on design.

• Executive Communication: Refining the ability to communicate complex ideas and strategies to senior leadership.

📝 Enhancement Note: This role presents significant challenges that are directly tied to substantial growth and learning opportunities, particularly for those interested in the intersection of design, operations, and entrepreneurship.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a 0-to-1 initiative. What were the key operational challenges, and how did you overcome them?" (Focus on your process, decision-making, and end-to-end ownership.)

• "How would you approach architecting a scalable UI/UX and brand strategy for a new sustainability venture with limited initial resources?" (Highlight your strategic thinking, understanding of scalability, and phased execution.)

• "Given our focus on rapid execution, how do you balance creative design exploration with the need for fast product delivery and market validation?" (Emphasize your process for agile design, iteration, and user feedback integration.) Company & Culture Questions:

• "What excites you about EWOR GmbH and our mission in sustainability and venture building?" (Research EWOR's founders, mission, and the broader sustainability tech space.)

• "How do you thrive in a fully remote, high-agency environment with minimal corporate structure?" (Provide examples of your self-starting capabilities, communication style, and ability to manage ambiguity.)

• "How do you see your design and brand expertise contributing to our Go-to-Market strategy for new ventures?" (Connect your skills to user acquisition, market positioning, and customer adoption.) Portfolio Presentation Strategy:

• Tell a Story: For each project, narrate the challenge, your approach, the solutions you implemented, and the measurable impact.

• Focus on Operations: Highlight your role in execution, system architecture, and strategic decision-making, not just the final visual output.

• Quantify Results: Use data and metrics to prove the success of your work. If direct metrics are unavailable, explain the expected impact based on your design decisions.

• Demonstrate Scalability: Explain how your designs are built to grow and adapt, addressing the "architect scalable solutions" requirement.

• Address Sustainability: If applicable, discuss how sustainability principles were integrated into your design process and outcomes.

📝 Enhancement Note: Interviewers will be looking for a "builder" and "operator" who can execute strategically, not just a designer. Be prepared to discuss your operational approach to design and brand building.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Tailor your Resume: Highlight experience with 0-to-1 initiatives, product launches, operational execution, and end-to-end ownership. Use keywords like "strategic vision," "scalable architecture," "execution roadmaps," and "high-agency builder."

• Curate Your Portfolio: Select projects that best demonstrate your ability to build from scratch, manage complex projects, and deliver measurable results. Prepare a concise presentation that focuses on your process, strategic thinking, and impact.

• Prepare for Case Studies: Anticipate a design or strategy challenge related to sustainability or new venture development. Practice articulating your problem-solving approach and execution plan.

• Research EWOR GmbH: Understand the backgrounds of the founders (Paul Müller, Petter Made), their previous ventures, and the company's stated mission. This will help you tailor your responses to their entrepreneurial and impact-driven ethos.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.