Stage UX & CRO BENELUX (m/v/x)

📍 Job Overview

Job Title: Stage UX & CRO BENELUX (m/v/x)

Company: A.S. Watson Health & Beauty Europe

Location: Vilvoorde, Flanders, Belgium

Job Type: INTERN

Category: Revenue Operations / Sales Operations / Marketing Operations (Focus on Digital Customer Journey Optimization)

Date Posted: 2026-06-18

Experience Level: 0-2 Years (Internship Level)

Remote Status: On-site

🚀 Role Summary

• This internship focuses on optimizing the digital customer journey through a blend of UX design, Conversion Rate Optimization (CRO), and data analysis.

• The role involves hands-on contribution to improving user experiences and increasing conversion rates across digital platforms.

• Collaboration with cross-functional teams including UX designers, data analysts, and developers is a key aspect of this position.

• The intern will gain practical experience in utilizing design tools like Figma and contributing to design systems, alongside supporting A/B testing initiatives.

📝 Enhancement Note: While the title suggests "Stage UX & CRO," the responsibilities clearly indicate a strong operational component focused on improving digital performance metrics, aligning it with broader revenue and marketing operations functions. The "BENELUX" designation implies a regional focus within the company's European operations.

📈 Primary Responsibilities

• Actively contribute to the design and enhancement of digital interfaces, including pages, user flows, and interactive components, ensuring a seamless customer journey.

• Analyze user behavior patterns and digital performance data to identify key areas for conversion rate optimization (CRO) and user experience (UX) improvements.

• Work within Figma, leveraging its capabilities for component creation, auto layout, and contributing to the maintenance and evolution of design systems.

• Support the planning, execution, and analysis of A/B tests and other experimentation initiatives to validate optimization hypotheses and drive measurable results.

• Collaborate closely with UX designers, the data analytics team, marketing specialists, and development teams to ensure alignment and successful implementation of digital strategies.

• Uphold and contribute to the consistency and accessibility standards across all digital touchpoints, ensuring a high-quality and inclusive user experience.

• Assist in translating business objectives into actionable digital design and optimization strategies, with a focus on measurable outcomes.

📝 Enhancement Note: The responsibilities are framed to highlight the operational impact of UX and CRO, emphasizing data analysis, experimentation, and cross-functional collaboration, which are core to revenue and marketing operations.

🎓 Skills & Qualifications

Education:

• Currently pursuing a Bachelor's or Master's degree in UX Design, Digital Design, Multimedia, Marketing, or a related field. Experience:

• Limited to no prior professional experience required, as this is an internship role (0-2 years).

• Demonstrated academic projects or personal work showcasing an understanding of UX/UI principles and design thinking. Required Skills:

• Strong foundational understanding of User Experience (UX) and User Interface (UI) principles, with a keen eye for usability and user-centered design.

• Proficiency in Figma, including experience with components, auto layout, and an understanding of design system methodologies.

• Interest and aptitude for data analysis, with a willingness to learn and apply data insights to optimize digital performance.

• Ability to collaborate effectively within a team environment, demonstrating proactiveness and a strong desire to learn.

• Fluent in Dutch and English, both written and spoken, for effective communication within the BENELUX region and the broader company. Preferred Skills:

• Familiarity with Conversion Rate Optimization (CRO) principles and methodologies.

• Basic understanding of A/B testing concepts and experiment design.

• Exposure to multimedia design principles or digital marketing concepts.

• French language proficiency is considered a plus for regional communication.

📝 Enhancement Note: The qualifications emphasize foundational design skills and a strong interest in data-driven optimization, which are critical for an operations intern looking to learn and contribute to measurable business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase academic projects or personal work demonstrating an understanding of user-centered design principles and problem-solving.

• Include examples of wireframes, mockups, or prototypes created in Figma, highlighting the use of components and auto layout.

• Present case studies or project summaries that articulate the design process, including user research insights (if applicable) and rationale behind design decisions.

• Demonstrate an awareness of how design choices impact user experience and potentially business objectives like conversion. Process Documentation:

• While formal process documentation is not expected at this internship level, candidates should be able to articulate their personal design and learning processes.

• Be prepared to discuss how they approach analyzing user feedback or design challenges.

• Demonstrate an understanding of how design systems contribute to consistency and efficiency in digital product development.

📝 Enhancement Note: For an internship, the portfolio focus is on demonstrating potential and foundational understanding rather than extensive project portfolios. The emphasis is on showcasing Figma skills and a grasp of UX/CRO concepts through academic or personal projects.

💵 Compensation & Benefits

Salary Range:

• As this is an internship position, compensation is typically provided as a stipend. Based on industry standards for internships in Belgium, a monthly stipend ranging from €600 to €1000 is common, depending on the specific company policy and duration of the internship. Benefits:

• Guidance and support from experienced colleagues throughout the internship.

• Opportunity for hands-on experience and skill development in UX, CRO, and design systems within a large, international organization.

• Practical exposure to real-world digital optimization challenges and collaborative work environments.

• Potential for networking within the A.S. Watson group. Working Hours:

• Typically 40 hours per week, standard business hours, with potential for some flexibility depending on team needs and academic schedules.

📝 Enhancement Note: Salary estimates for internships are based on typical Belgian internship stipends. The benefits focus on learning and development opportunities crucial for interns.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Beauty Retail, E-commerce, Pharmaceutical Services. A.S. Watson Group is a global leader in health and beauty retail, operating a vast network of stores and online platforms. This role is within their European operations, specifically focused on digital transformation and customer experience.

Company Size: Large Enterprise (A.S. Watson Group is one of the world's largest international health and beauty retailers, with tens of thousands of employees globally). This European division is also substantial.

Founded: A.S. Watson Group was founded in Hong Kong in 1841. The European operations have a more recent, but still significant, history.

Team Structure:

• The intern will likely be part of a digital team, potentially within Marketing, E-commerce, or a dedicated Digital Experience/Customer Journey team.

• This team will include specialists in UX design, data analysis, development, and marketing, all collaborating on digital initiatives.

• Reporting will be to a manager or senior team member responsible for UX/CRO within the BENELUX region. Methodology:

• Data-driven decision-making is paramount, utilizing analytics and user feedback to inform design and optimization strategies.

• Agile methodologies are likely employed for project management, enabling iterative design and development cycles.

• A strong emphasis on collaboration and knowledge sharing across disciplines to achieve common digital goals.

Company Website: https://www.aswatson.com/ (Global), and specific regional sites for A.S. Watson Health & Beauty Europe.

📝 Enhancement Note: The company context highlights the scale and industry of A.S. Watson, positioning the internship within a dynamic and data-focused digital environment. The emphasis on data and collaboration is key for operations-minded candidates.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship role, providing foundational experience in digital operations, specifically within the UX and CRO domains. It's designed for individuals beginning their careers.

Reporting Structure: The intern will report to a designated supervisor or senior team member within the digital or e-commerce team, likely focusing on UX/CRO for the BENELUX region.

Operations Impact: While an intern's direct impact is developmental, their work in optimizing user journeys and conversions contributes indirectly to key business metrics such as sales, customer engagement, and brand loyalty for A.S. Watson's digital platforms in the BENELUX region.

Growth Opportunities:

• Skill Development: Intensive learning in UX design principles, Figma proficiency, data analysis for CRO, and design system contribution.

• Industry Exposure: Gaining insight into the operations of a major international retail group and understanding the interplay between UX, CRO, and e-commerce strategy.

• Networking: Building professional connections within A.S. Watson's digital teams across Europe.

• Potential Future Opportunities: Successful interns may be considered for future entry-level roles or extended internships within the company, depending on performance and business needs.

📝 Enhancement Note: This section frames the internship as a critical first step in a career within digital operations, emphasizing the transferable skills and knowledge gained.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment within A.S. Watson's facilities in Vilvoorde.

Office Location(s): Schaarbeeklei 499, 1800 Vilvoorde, Belgium. This location is accessible within the Brussels metropolitan area.

Workspace Context:

• The workspace will likely be collaborative, with opportunities to interact with designers, data analysts, and marketing professionals.

• Access to standard office technology, including workstations equipped with necessary software like Figma.

• A professional, international corporate setting that fosters learning and engagement. Work Schedule:

• Standard full-time internship hours (likely 40 hours per week), Monday to Friday, to align with business operations and team collaboration needs.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration and immersion in the company's operational environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and cover letter, with a focus on academic background, Figma skills, and language proficiency.

• Portfolio Review: Candidates will likely be asked to present their portfolio, showcasing relevant academic projects, UX/UI design work, and Figma proficiency. Be prepared to discuss design choices and processes.

• Skills Assessment: Potential for a practical exercise or case study related to UX, CRO, or Figma usage to assess problem-solving abilities and technical skills.

• Behavioral/Situational Interview: Questions assessing teamwork, proactiveness, learning aptitude, and cultural fit within the A.S. Watson team.

• Final Interview: May involve meeting with a hiring manager or key team members to discuss role expectations and career aspirations.

Portfolio Review Tips:

• Curate Select Projects: Focus on 2-3 strong academic or personal projects that best demonstrate your UX/UI understanding and Figma skills.

• Showcase Process: For each project, clearly articulate your thought process, the problem you aimed to solve, your design decisions (especially Figma component usage), and any outcomes or learnings.

• Highlight Figma Expertise: Explicitly show examples of components, auto layout, and any contributions to design systems if applicable.

• Quantify (if possible): If any projects involved simulated user testing or optimization, mention any quantifiable results or insights gained.

• Tailor to Role: Emphasize aspects relevant to customer journey optimization and conversion improvement.

Challenge Preparation:

• Figma Skills: Be ready for a practical Figma task, such as creating a component or prototyping a simple flow.

• UX/CRO Concepts: Review fundamental UX principles, usability heuristics, and basic CRO terminology.

• Problem-Solving: Practice articulating how you would approach a given design challenge or optimization task.

📝 Enhancement Note: The interview process and portfolio tips are tailored to an internship role, focusing on demonstrating foundational skills, learning potential, and alignment with the company's digital operations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, component creation, and design system work. Proficiency is a core requirement.

• Adobe Creative Suite (Optional): While not explicitly mentioned, familiarity with tools like Photoshop or Illustrator can be beneficial for asset creation.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics, Adobe Analytics): Interest in understanding user data and performance metrics is key. Direct experience is a plus but not essential for an intern.

• A/B Testing Platforms (e.g., Optimizely, VWO): Familiarity with the concept of experimentation and how to support A/B tests.

CRM & Automation:

• CRM Systems (e.g., Salesforce): General awareness of CRM's role in customer data management.

• Marketing Automation Platforms: Understanding how digital touchpoints integrate with broader marketing efforts.

📝 Enhancement Note: The technology stack highlights Figma as the primary tool, with an emphasis on the interest and understanding of analytics and CRO tools rather than deep expertise, fitting for an internship.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and improving the digital customer experience.

• Data-Driven: Decisions are informed by analytics, user feedback, and experimentation results.

• Collaboration: Working effectively across design, development, marketing, and data teams to achieve shared objectives.

• Continuous Improvement: A commitment to iterating and optimizing digital assets and processes.

• Innovation: Encouraging new ideas and approaches to enhance digital engagement and conversion.

Collaboration Style:

• Expect a dynamic, cross-functional environment where team members from different disciplines work closely together.

• Open communication and feedback are encouraged to foster a culture of learning and mutual support.

• Projects are often managed iteratively, requiring regular check-ins and adaptable teamwork.

📝 Enhancement Note: The culture and values align with a modern digital operations team, emphasizing collaboration, data, and customer focus.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Theory and Practice: Translating academic knowledge of UX/CRO into practical application within a large corporate environment.

• Data Interpretation: Developing the ability to extract actionable insights from user data and analytics for optimization.

• Cross-Functional Communication: Effectively communicating design ideas and rationale to non-design stakeholders.

• Adapting to Corporate Tools/Processes: Learning and integrating with established company workflows and technology stacks.

Learning & Development Opportunities:

• Mentorship: Receiving direct guidance from experienced UX/CRO professionals.

• Skill Specialization: Deepening expertise in Figma and gaining practical experience in CRO methodologies.

• Industry Exposure: Understanding the operational dynamics of a leading international retail company.

• Project Contribution: Contributing to live digital projects that have a tangible impact on the business.

📝 Enhancement Note: This section frames potential challenges as growth opportunities, typical for internship roles, and highlights the specific learning pathways available.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you used Figma. What was your process, and what challenges did you face?" (Focus on component usage, auto layout, and problem-solving).

• "How would you approach improving the conversion rate on a product detail page?" (Demonstrate understanding of CRO principles and user journey analysis).

• "Imagine you're designing a new feature for our mobile app. What are the first steps you would take?" (Assess UX thinking and user-centered design approach). Company & Culture Questions:

• "What interests you about A.S. Watson and this specific internship?" (Show genuine interest in the company and the role).

• "How do you handle receiving constructive criticism on your designs?" (Assess coachability and teamwork).

• "Describe a time you had to collaborate with others on a project. What was your role and contribution?" (Evaluate collaboration skills). Portfolio Presentation Strategy:

• Concise Storytelling: For each project, clearly outline the problem, your solution (design), and the outcome or learnings. Keep it brief and impactful.

• Figma Demonstration: Be ready to navigate your Figma files, showcasing specific features like components, auto layout, and prototyping.

• Focus on Process: Emphasize why you made certain design decisions, linking them to UX principles or potential business impact.

• Enthusiasm for Learning: Convey your eagerness to learn and contribute to the team.

📝 Enhancement Note: Interview preparation focuses on practical skills demonstration, understanding of core concepts, and alignment with the company's collaborative and data-driven culture.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the A.S. Watson careers site.

• Customize Your CV: Highlight relevant academic achievements, specific Figma skills (mentioning components, auto layout), language proficiencies (Dutch, English), and any projects demonstrating UX/UI interest.

• Prepare Your Portfolio: Curate 2-3 strong projects in Figma. Be ready to present them, focusing on your design process, problem-solving, and Figma capabilities. Ensure it's easily shareable (e.g., PDF or online link).

• Research A.S. Watson: Understand their brands, their digital presence in the BENELUX region, and their commitment to customer experience.

• Practice Interview Responses: Prepare for questions about your design process, Figma usage, teamwork, and motivation for the internship.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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