Staff Product Designer, Ads

📍 Job Overview

Job Title: Staff Product Designer, Ads

Company: Fetch

Location: Remote (USA)

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: May 20, 2026

Experience Level: 10+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end product design for Fetch's Ads platform, focusing on enhancing user experience and driving measurable business outcomes. This role requires a seasoned designer capable of strategic thinking and hands-on execution within a fast-paced startup environment, with a strong emphasis on user acquisition and retention through innovative ad solutions.

• Drive user-centered design practices across the organization, acting as a thought leader and mentor to elevate the overall design maturity and impact of the product team. This involves influencing stakeholders and integrating design thinking into all stages of product development, from ideation to launch.

• Collaborate closely with cross-functional teams, including Product Management, Engineering, and Marketing, to translate business objectives and user needs into compelling and effective ad product features. The ability to foster strong working relationships and communicate design rationale is critical.

• Contribute to the evolution of Fetch's design systems and operational processes, ensuring consistency, scalability, and efficiency in design execution and product delivery. This includes advocating for design best practices and participating in Design Operations initiatives.

📝 Enhancement Note: While the primary title is "Staff Product Designer, Ads," the responsibilities and company focus on user acquisition and partner engagement suggest a strong connection to Go-To-Market (GTM) operations and the strategic deployment of advertising solutions. This role will heavily influence how Fetch acquires users and partners, making it a key player in GTM strategy execution.

📈 Primary Responsibilities

• Lead the design strategy and execution for the Ads product suite, ensuring alignment with Fetch's business goals and user needs, with a particular focus on advertiser and publisher experiences.

• Conduct and leverage user research, including evaluative studies, to deeply understand user behaviors, pain points, and opportunities within the advertising ecosystem.

• Develop high-fidelity prototypes, wireframes, and visual designs that clearly articulate complex ad functionalities and user flows, adhering to high standards of UI craft and aesthetic detail.

• Collaborate with Product Managers and Engineering leads to define product roadmaps, prioritize features, and ensure successful implementation of design solutions, managing the design lifecycle from concept to post-launch iteration.

• Mentor junior designers and contribute to the growth of the Product Design team and the broader organization by sharing expertise, leading design critiques, and championing user-centered methodologies.

• Actively participate in Design Operations initiatives, contributing to the improvement of design processes, tools, and the development and maintenance of scalable design systems.

• Explore and advocate for innovative opportunities within the advertising space, leveraging AI tooling and technical acumen to solve complex problems and create delightful user experiences.

📝 Enhancement Note: The role's emphasis on "Ads platform experience required," "building platform and B2B products," and "experience designing, building, maintaining and implementing design systems" indicates a need for a designer who can not only create user-facing interfaces but also contribute to the underlying infrastructure and strategic direction of Fetch's advertising products. This requires a deep understanding of B2B ad tech workflows and scalability.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field; or equivalent practical experience.

Experience: 8+ years of relevant product design experience.

Required Skills:

• Extensive experience in product design, with a proven track record of shipping successful products, particularly within the Ads platform domain.

• Demonstrated expertise in designing and building complex platform and B2B products, understanding the nuances of advertiser and publisher needs.

• Proficiency in design and prototyping tools, specifically Figma, and familiarity with AI tooling for design enhancement.

• Strong capabilities in executing evaluative user research studies to inform design decisions and validate solutions.

• Technical acumen to design for complex problems and tools, enabling effective collaboration with engineering teams.

• Ability to self-direct, prioritize effectively, and thrive in an ambiguous, fast-paced startup environment.

• Experience in designing, building, maintaining, and implementing robust design systems.

Preferred Skills:

• Experience with AI-powered design tools or strategies within the advertising technology space.

• Familiarity with CRM and marketing automation platforms from a design integration perspective.

• Experience in conversational AI interfaces or chatbot design for ad-related customer support or self-service.

• Understanding of data analytics and reporting tools to measure design impact and user engagement within ad campaigns.

• Experience working with large datasets and translating them into actionable design insights.

📝 Enhancement Note: The requirement for "Figma, Claude, and AI tooling" suggests a modern design workflow. "Claude" specifically points to potential use of large language models for content generation, research analysis, or even in-product features. The "8+ years" combined with "Staff" level indicates a senior individual contributor role with significant strategic influence and mentorship expectations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate significant experience in designing end-to-end user experiences for advertising platforms, showcasing a deep understanding of the ad tech ecosystem, including campaign management, ad creation, targeting, and performance analytics.

• Include case studies that highlight your ability to build and scale B2B products, emphasizing how you addressed complex technical challenges and delivered measurable business value for clients.

• Showcase examples of your contributions to design systems, detailing how you approached their creation, maintenance, and implementation to ensure consistency and efficiency across multiple products and teams.

Process Documentation:

• Illustrate your process for conducting user research, including the methodologies used (e.g., user interviews, surveys, usability testing) and how research findings directly informed design decisions and product strategy.

• Detail your approach to workflow design and optimization for ad campaign management or related B2B functionalities, demonstrating how you simplified complex processes for users.

• Provide examples of how you implemented and automated design processes, such as design system updates, asset management, or cross-functional collaboration workflows, to improve team efficiency.

• Showcase how you track and measure the performance of your designs post-launch, focusing on key metrics relevant to ad platforms (e.g., campaign performance, conversion rates, user adoption, advertiser satisfaction) and how you used this data for iterative improvements.

📝 Enhancement Note: For a Staff Product Designer role, particularly in a B2B/platform context like ads, a portfolio must go beyond visual mockups. It needs to demonstrate strategic thinking, problem-solving skills, understanding of technical constraints, and quantifiable impact. Case studies should clearly articulate the problem, your role, the solution, the process, and the measurable outcomes.

💵 Compensation & Benefits

Salary Range: $173,742 - $204,402 USD per year. This range is a guideline and actual compensation may vary based on experience, skills, and location.

Benefits:

• Competitive base salary and equity package, reflecting the company's commitment to rewarding exceptional talent.

• Comprehensive health, dental, and vision insurance plans designed to support employee well-being.

• Generous paid time off (PTO) and holiday schedule, promoting work-life balance and employee rejuvenation.

• Opportunities for professional development, including access to training, conferences, and mentorship programs to foster career growth.

• Other benefits may include 401(k) matching, parental leave, and wellness stipends, as detailed on the company's careers page.

Working Hours: 40 hours per week, with flexibility expected in a remote startup environment to meet project deadlines and collaborate effectively across time zones.

📝 Enhancement Note: The stated salary range of $173,742 - $204,402 USD for a Staff Product Designer in the US is competitive for senior roles, especially in tech. This range aligns with industry benchmarks for highly experienced designers in specialized fields like advertising technology and platform design. The inclusion of "equity" suggests potential for significant upside beyond base salary, common in growth-stage companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Mobile Applications / Advertising Technology. Fetch operates in the consumer tech space, leveraging its popular rewards app to create a unique advertising ecosystem for brands and users.

Company Size: Fetch is a growth-stage company, likely employing between 200-1000 employees, indicated by the "Staff" level role and the need for mentorship and scaling user-centered practices. This size offers a balance between startup agility and established processes.

Founded: Fetch was founded in 2017. Its relatively recent founding means it likely fosters a dynamic, innovative, and fast-paced culture, characteristic of modern tech companies aiming for rapid growth and market disruption.

Team Structure:

• The Product Design team is responsible for the entirety of design within the Fetch app, suggesting a centralized design function that collaborates closely with product and engineering.

• Product Designers are embedded within focused, balanced teams, working directly with a Product Manager and Engineering Lead (DRI - Directly Responsible Individual).

Methodology:

• Fetch emphasizes a user-centered design approach, aiming to deliver a "fun experience that our shoppers (and partners) love."

• The culture encourages "risk-taking," "endless curiosity," and being "radically scrappy," indicating a drive for innovation and a willingness to tackle ambiguity.

• Data-driven decision-making is implicitly encouraged through the focus on KPIs and measurable improvements, a core tenet of operations roles.

Company Website: https://www.fetch.com/

📝 Enhancement Note: The description of Fetch's culture highlights traits crucial for operations roles: collaboration, curiosity, and a data-informed approach. The emphasis on a "fun experience" for shoppers and partners suggests a focus on user engagement metrics and customer lifetime value, which are key operational concerns.

📈 Career & Growth Analysis

Operations Career Level: This role is at the "Staff" level, signifying a senior individual contributor with deep expertise and leadership potential. It's a critical role for driving strategic design initiatives, mentoring others, and influencing product direction, particularly within the Ads domain.

Reporting Structure: The Staff Product Designer will be part of a focused, balanced team, reporting within the Product Design function. They will work closely with a Product Manager and Engineering Lead as their primary collaborators and will also interact with executive stakeholders and other cross-functional teams, including those directly involved in Go-To-Market (GTM) strategy and operations.

Operations Impact: The Staff Product Designer's work will directly impact Fetch's ability to acquire and retain users and advertisers. By designing effective ad experiences and platforms, they will influence key operational metrics such as user acquisition cost (CAC), advertiser spend, campaign performance, user engagement with ads, and ultimately, revenue generation. Their role is pivotal in translating business strategy into tangible product outcomes within the advertising ecosystem.

Growth Opportunities:

• Leadership within Design: Progress to Principal Product Designer or Design Lead roles, taking on greater strategic ownership and team management responsibilities within the Product Design organization.

• Specialization & Expansion: Deepen expertise in Ads platform design, B2B product strategy, or explore adjacent areas like AI-driven product experiences or design operations leadership.

• Cross-Functional Advancement: Transition into Product Management, GTM Strategy, or even operational leadership roles, leveraging a deep understanding of product and user behavior to drive business initiatives.

• Mentorship & Influence: Continue to mentor designers and influence product strategy across the organization, becoming a key voice in shaping Fetch's user experience and business growth.

📝 Enhancement Note: The "Staff" designation implies a significant level of autonomy and influence. For an operations-minded candidate, this role offers a unique opportunity to bridge the gap between product design, user acquisition strategy, and GTM execution, providing a strong foundation for future roles in product strategy or operational leadership.

🌐 Work Environment

Office Type: Fetch offers both office-based work and fully remote options within the United States. For those choosing office-based work, it implies a collaborative, modern workspace designed to foster interaction and innovation. For remote employees, it suggests a company that is well-equipped to support distributed teams with robust communication and collaboration tools.

Office Location(s): While specific office locations are not detailed, the "Remote (USA)" designation means candidates can work from anywhere within the United States, offering significant flexibility. This allows for a wider talent pool and caters to individuals who prefer or require a remote work setup.

Workspace Context:

• The emphasis on "expert collaborators" and "team-players" suggests an environment that values open communication, shared problem-solving, and a commitment to collective success over individual achievement.

• The role requires access to and proficiency with modern design tools like Figma and AI tooling, indicating a tech-forward environment where designers are equipped with the necessary resources to excel.

• Expect frequent interaction with Product Managers, Engineering Leads, and other stakeholders, fostering a dynamic and collaborative exchange of ideas essential for agile product development.

Work Schedule: The standard 40-hour work week is provided, but the remote and startup nature of Fetch implies a need for flexibility. This means being available for critical meetings, ad-hoc discussions, and potentially adjusting hours to accommodate cross-functional team needs or urgent project requirements, especially in a global or distributed team context.

📝 Enhancement Note: The "Remote OK" status with US-wide availability is a significant perk for operations professionals who value flexibility. The "balanced team" structure and emphasis on collaboration suggest a supportive environment where operations and design functions are integrated, facilitating smoother GTM execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your resume and portfolio to assess your experience against the core requirements, particularly your Ads platform and B2B design background.

• Portfolio Review & Design Challenge: Expect a deep dive into your portfolio, focusing on case studies that demonstrate your problem-solving approach, design process, and impact. You may be asked to present a specific project or tackle a design challenge related to Fetch's Ads platform.

• Cross-Functional Interviews: Interviews with Product Managers, Engineering Leads, and potentially other designers or stakeholders within the Ads or GTM teams. These will assess your collaboration skills, technical acumen, and ability to articulate design strategy.

• Leadership/Executive Interview: A final interview with a senior leader (e.g., Head of Product, VP of Design, or other executive) to evaluate your strategic thinking, mentorship capabilities, and cultural fit.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem you were trying to solve, your specific role and contribution, the design process you followed, the constraints you worked within, and, most importantly, the measurable outcomes achieved. Quantify your impact on user behavior, business metrics, or operational efficiency.

• Showcase Ads & B2B Expertise: Prioritize projects that demonstrate your experience with advertising platforms, B2B products, and complex technical challenges. Highlight your understanding of advertiser needs, campaign lifecycles, and platform scalability.

• Detail Your Process: Walk through your design thinking, research methodologies, and decision-making rationale. Explain why you chose certain approaches and how you iterated based on feedback or data.

• Highlight Design Systems: Include examples of your work on design systems, demonstrating your ability to create and maintain scalable, consistent UI components and guidelines.

• Address AI Tooling: If possible, showcase projects where you leveraged AI or advanced technologies, explaining the "why" and the "how."

Challenge Preparation:

• Understand Fetch's Business: Research Fetch's app, its user base, its advertising partners, and its overall business model. Understand the value proposition for both consumers and advertisers.

• Anticipate Ads-Specific Problems: Prepare to discuss how you would approach designing for common ad platform challenges, such as user onboarding for advertisers, ad creation workflows, performance reporting, or balancing user experience with monetization.

• Practice Articulation: Be ready to clearly and concisely explain your design decisions, trade-offs, and the reasoning behind your proposed solutions. Practice presenting your portfolio and case studies with a focus on storytelling and impact.

📝 Enhancement Note: Given the "Staff" level, interviewers will be looking for strategic thinking, leadership potential, and a deep understanding of the product development lifecycle, especially as it pertains to revenue-generating products like ads. A strong portfolio demonstrating quantifiable impact on user acquisition, advertiser success, or operational efficiency will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool for UI/UX design, wireframing, and collaboration. Proficiency is expected for creating high-fidelity mockups and interactive prototypes.

• AI Tooling (e.g., Claude): Used for various applications such as research analysis, content ideation, generating design variations, or potentially for in-product features that leverage AI. Understanding how to integrate AI into the design workflow is key.

• User Research Platforms: Tools for conducting and analyzing user interviews, usability testing, and surveys (e.g., UserTesting.com, Maze, Lookback).

• Design System Management Tools: Platforms or methodologies for managing and scaling design systems, ensuring consistency across the product suite.

Analytics & Reporting:

• Product Analytics Tools: Experience with tools like Amplitude, Mixpanel, or Google Analytics to understand user behavior, track feature adoption, and measure the performance of ad campaigns and platform features.

• Data Visualization Tools: Familiarity with tools like Tableau, Looker, or even advanced Figma plugins to create dashboards and reports that communicate design impact and user insights to stakeholders.

CRM & Automation:

• CRM Platforms (e.g., Salesforce): While not a direct design tool, understanding how ad platforms integrate with CRMs and how user data flows is crucial for B2B product design.

• Marketing Automation Platforms: Familiarity with how advertisers use these platforms to manage campaigns, which can inform the design of ad creation and management tools.

• Collaboration & Project Management Tools: Such as Jira, Asana, or Trello for managing design tasks, tracking progress, and collaborating with engineering and product teams.

📝 Enhancement Note: The explicit mention of "Figma, Claude, and AI tooling" indicates a modern, forward-thinking design stack. For a Staff Product Designer, demonstrating an understanding of how these tools integrate and how they can be leveraged to drive efficiency and innovation is essential. Proficiency in analytics tools is also critical for measuring design impact in an operations-focused role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of both Fetch app users and advertising partners, ensuring a valuable and enjoyable experience.

• Innovation & Risk-Taking: A culture that encourages exploring new ideas, experimenting with novel solutions (especially involving AI), and not being afraid to fail in pursuit of breakthrough products.

• Collaboration & Teamwork: A strong emphasis on working together, sharing knowledge, and supporting teammates, with a "no egos" policy to foster a positive and productive environment.

• Data-Driven Decision Making: A foundational belief in using data and key performance indicators (KPIs) to inform design choices, measure success, and drive continuous improvement in product and user experience.

• Scrappiness & Execution: A drive to "get stuff done" in a fast-paced environment, demonstrating agility, resourcefulness, and a proactive approach to overcoming challenges.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be deeply integrated within their balanced teams, working daily with Product Managers and Engineers, and collaborating broadly with stakeholders across the organization.

• Mentorship & Knowledge Sharing: A culture of mentorship where senior designers guide and develop junior talent, and where best practices and learnings are actively shared across the design team and beyond.

• Constructive Feedback: An environment where design critiques are valued as opportunities for growth, fostering open and honest feedback exchange to elevate the quality of work.

📝 Enhancement Note: The values of "scrappiness," "risk-taking," and "data-driven decision making" are highly relevant to operations roles. A Staff Product Designer at Fetch will need to balance creative execution with a keen awareness of business objectives and operational efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Designing ad experiences that are engaging and valuable for app users while also meeting the performance and ROI objectives of advertisers.

• Navigating Ambiguity: Operating in a fast-paced startup environment where priorities can shift, and new opportunities emerge rapidly. This requires adaptability and strong self-direction.

• Scaling Design Systems & Processes: Ensuring that design systems and operational processes remain robust, scalable, and efficient as the company and its product offerings grow.

• Integrating New Technologies: Effectively incorporating AI and other emerging technologies into the design workflow and product offerings without compromising user experience or business objectives.

• Cross-Functional Alignment: Ensuring consistent understanding and buy-in on design strategy and execution across diverse teams with varying priorities (e.g., Product, Engineering, Marketing, Sales).

Learning & Development Opportunities:

• Advanced Design Strategy: Opportunities to lead design strategy for significant product initiatives, influencing roadmaps and business outcomes.

• Technical Skill Enhancement: Deepening expertise in areas like AI-driven design, platform architecture, and advanced prototyping techniques.

• Leadership & Mentorship: Developing leadership skills through mentoring junior designers, leading design critiques, and potentially managing projects or small teams.

• Industry Exposure: Gaining insights into the broader advertising technology landscape, B2B product development, and the operational levers that drive growth for a consumer rewards app.

• Design Operations Advancement: Contributing to and potentially leading initiatives that improve the efficiency, scalability, and impact of the design function within the organization.

📝 Enhancement Note: A Staff Product Designer role is inherently challenging, requiring a blend of deep craft, strategic thinking, and leadership. The growth opportunities are substantial, offering pathways into senior leadership, specialized design domains, or even operational roles by leveraging the unique intersection of design and revenue-generating products.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design of a complex B2B platform or Ads product. What were the key challenges, your process, and the measurable outcomes?" (Focus on demonstrating expertise in Ads platforms, B2B context, and quantifiable impact.)

• "How would you approach balancing the needs of Fetch app users with the objectives of advertisers on our platform? Walk us through your process." (Assess your understanding of the dual-sided marketplace and your user-centric yet business-aware approach.)

• "Imagine we're exploring a new AI-powered feature for advertisers. How would you approach the discovery, design, and validation process for this feature?" (Evaluate your ability to integrate AI into design and your process for exploring uncharted territories.)

Company & Culture Questions:

• "What excites you about Fetch's mission and our approach to advertising?" (Demonstrate you've researched Fetch and understand its unique position.)

• "How do you embody Fetch's values of being a 'risk-taker,' 'endlessly curious,' and 'radically scrappy' in your design work?" (Show alignment with the company culture through specific examples.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your selected case studies logically, starting with a compelling overview of the problem and your role, followed by your process, key decisions, and ending with the measurable results and lessons learned.

• Quantify Everything: For each project, clearly state the KPIs you influenced (e.g., increase in campaign performance, reduction in ad creation time, improvement in user satisfaction scores, adoption rate of new features).

• Show, Don't Just Tell: Use visuals effectively – mockups, prototypes, user flow diagrams, research insights – to illustrate your points. Explain why you made certain design choices, not just what you designed.

• Address the "Staff" Expectations: Highlight instances where you took initiative, solved complex problems independently, mentored others, or influenced product strategy.

• Be Prepared for Technical Questions: Anticipate questions about your technical acumen, design system contributions, and how you collaborate with engineering.

📝 Enhancement Note: The interview process for a Staff Product Designer will be rigorous, focusing on strategic thinking, leadership, and a deep understanding of the product lifecycle within a revenue-generating context. Your portfolio and interview responses should clearly articulate your ability to drive measurable business impact through design.

📌 Application Steps

To apply for this operations-aligned product design position:

• Submit your application through the provided link on jobs.gem.com.

• Curate Your Portfolio for Impact: Select 2-3 of your strongest case studies that best showcase your experience with Ads platforms, B2B products, and design systems. Ensure each case study clearly articulates the problem, your role, your process, and significant, quantifiable outcomes. Prioritize projects demonstrating revenue impact or operational efficiency improvements.

• Tailor Your Resume: Highlight keywords and experiences directly relevant to this role, such as "Ads Platform Design," "B2B Product Design," "Figma," "AI Tooling," "Design Systems," "User Research," and "Product Strategy." Quantify your achievements with metrics wherever possible.

• Prepare Your Narrative: Practice presenting your portfolio projects with a focus on storytelling, clearly explaining your design decisions and the business impact. Be ready to discuss how you would approach challenges specific to Fetch's Ads platform and contribute to their GTM strategy.

• Research Fetch: Deeply understand Fetch's app, business model, target audience (both consumers and advertisers), and company culture. Prepare thoughtful questions that demonstrate your engagement and strategic thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Fetch before making application decisions. The role of a Product Designer, especially at the Staff level in an Ads context, has significant implications for Go-To-Market (GTM) operations and revenue generation.