Staff Product Designer, Ads

📍 Job Overview

Job Title: Staff Product Designer, Ads

Company: Fetch

Location: Remote (United States)

Job Type: Full-Time

Category: Product Design / GTM Operations

Date Posted: 2026-05-20

Experience Level: 8+ Years (Staff Level / 10+ Years implied)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the end-to-end product design strategy and execution for Fetch's Ads platform, focusing on user experience and business impact.

• Drive user-centered design practices and infuse them across the organization to elevate the overall product experience for shoppers and partners.

• Mentor and provide thought leadership to foster a strong design culture, guiding the team's growth and skill development.

• Collaborate extensively with cross-functional teams, including Product Management, Engineering, and executive stakeholders, to deliver innovative solutions.

• Contribute to Design Operations initiatives, aiming to standardize and improve design processes and efficiency within the company.

📝 Enhancement Note: The "Staff" title and the emphasis on mentorship, thought leadership, and strategic influence suggest a senior-level individual contributor role with significant impact on design strategy and team development. The "Ads" specialization indicates a focus on advertising products, which often involves complex B2B interactions and performance metrics, aligning with GTM operations principles.

📈 Primary Responsibilities

• Own the design vision, strategy, and execution for the Fetch Ads platform, ensuring alignment with business objectives and user needs.

• Conduct and leverage user research to gain deep insights into shopper and partner behaviors, informing design decisions and product improvements.

• Develop and maintain high-fidelity designs, prototypes, and detailed specifications for new features and enhancements.

• Champion best practices in UI craft, visual design, and user experience, ensuring a polished and engaging product aesthetic.

• Collaborate with Product Managers to define product roadmaps, prioritize features, and translate business requirements into user-centric solutions.

• Partner closely with Engineering leads to ensure design feasibility, accurate implementation, and a seamless user experience.

• Drive initiatives to build, maintain, and evolve Fetch's design system, promoting consistency and efficiency across the product suite.

• Lead design critiques, actively solicit feedback, and iterate on designs based on stakeholder input and user testing.

• Contribute to the company's growth by identifying untapped opportunities and undiscovered product areas through design exploration.

• Mentor junior designers and contribute to the overall professional development of the design team.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership, hands-on execution, and team enablement, typical of a Staff-level Product Designer. The focus on "Ads platform," "B2B products," and "KPIs" directly relates to GTM operations, requiring an understanding of how design drives commercial success.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, user psychology, and digital product development is expected, often gained through formal education or equivalent experience.

Experience: 8+ years of progressive experience in product design, with a proven track record of shipping impactful digital products.

Required Skills:

• 8+ years of relevant product design experience.

• Ads platform experience required, demonstrating a deep understanding of advertising ecosystems and user flows.

• Experience building and shipping B2B products, understanding the nuances of enterprise-level user needs and workflows.

• Proficiency in Figma, including advanced features for design, prototyping, and collaboration.

• Experience with AI tooling and its application in product design and user experience enhancement.

• Ability to conceptualize, plan, and execute evaluative user research studies to validate design hypotheses and gather user feedback.

• Technical acumen to design for complex problems and understand the technical constraints and possibilities of product development.

• Demonstrated ability to self-direct and apply personal prioritization methods in a fast-paced startup environment.

• Experience in designing, building, maintaining, and implementing design systems for scalability and consistency.

• Team and/or project management experience, indicating leadership capabilities and the ability to guide initiatives.

• Strong UI craft and aesthetic sensibility, with a background in high-polished brand work.

• Expertise in user experience (UX) design principles and methodologies.

• Experience in creative direction and visual storytelling.

• Proven ability in cross-functional collaboration with Product Managers, Engineers, and stakeholders.

• Ability to thrive in ambiguity and embrace a "get stuff done" mentality.

Preferred Skills:

• Experience with Claude (or similar advanced AI/LLM tools) for design ideation and content generation.

• Experience in Design Operations (Design Ops), contributing to process improvement and efficiency within design teams.

• Familiarity with key performance indicators (KPIs) relevant to advertising platforms and B2B products.

• Experience in a startup environment with a focus on rapid iteration and growth.

• Understanding of user-centered design principles and their organizational impact.

📝 Enhancement Note: The requirement for "8+ years of relevant product design experience" alongside a "Staff" title strongly implies a need for senior-level expertise and strategic thinking. The explicit mention of "Ads platform experience required" and "B2B products" is critical for candidates to highlight. The inclusion of "Figma, Claude, and AI tooling" points to a modern tech stack.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 detailed case studies demonstrating end-to-end product design ownership, with a strong emphasis on the Ads platform and B2B products.

• Clearly articulate the problem statement, your role, the design process, key decisions, challenges faced, and quantifiable outcomes.

• Highlight your experience with design systems, including examples of how you contributed to their development, maintenance, or implementation.

• Include examples of user research methodologies employed and how insights directly influenced design solutions.

• Demonstrate proficiency in Figma and any AI tooling used in your design process.

Process Documentation:

• Within case studies, clearly outline the process followed for each project, including stages such as discovery, ideation, prototyping, user testing, iteration, and final implementation.

• Detail how user research was integrated into the design workflow, from planning studies to synthesizing findings and applying them to design iterations.

• Illustrate how design systems were leveraged or developed to ensure consistency, scalability, and efficiency in your projects.

• Showcase your approach to collaborating with Product Managers and Engineers, demonstrating a structured handoff and iterative feedback loop.

• Provide evidence of your ability to manage projects, prioritize tasks, and deliver results in a fast-paced environment, potentially through project timelines or workflow diagrams.

📝 Enhancement Note: For a Staff-level role, the portfolio should not just showcase finished products but also the strategic thinking, process rigor, and leadership behind them. The emphasis on "Ads platform" and "B2B products" means case studies in these areas will be paramount. Demonstrating how design impacts business objectives and user adoption is crucial.

💵 Compensation & Benefits

Salary Range: The provided base salary range for this position is $173,742 - $204,402 USD per year. This range is competitive for a Staff Product Designer role in the US market, particularly for a remote position in a growing tech company.

Benefits:

• Base Salary: Competitive annual salary as listed above.

• Equity: Stock options or grants, providing ownership and participation in the company's growth.

• Comprehensive Benefits Package: This typically includes:

  • Health, Dental, and Vision Insurance

  • Paid Time Off (PTO) and Holidays

  • Retirement Savings Plan (e.g., 401(k))

  • Potential for other perks such as professional development stipends, wellness programs, and remote work allowances. Working Hours: This is a full-time role, typically requiring approximately 40 hours per week. Given the remote nature and startup environment, flexibility may be expected, with an emphasis on results and collaboration rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The salary range provided is specific and aligns with market data for senior/staff product design roles in the US. The benefits listed are standard for full-time employees at tech companies, with equity being a significant component for startup roles. The "40 hours" is a guideline, and the emphasis on "getting stuff done" implies a focus on output over strict time tracking.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically a mobile rewards and loyalty platform that partners with brands. The "Ads" focus suggests a significant expansion into advertising solutions for these partners.

Company Size: Fetch is a growing tech company. The job description implies a dynamic, fast-paced startup environment where individuals can make a significant impact. The presence of a dedicated "Product Design team" and "Design Ops initiatives" suggests a maturing organization with established processes and a commitment to design excellence.

Founded: (Date not provided) Fetch is a relatively young company, indicated by its startup environment and focus on rapid growth and innovation.

Team Structure:

• Product Design Team: Responsible for the entirety of design within the Fetch app, encompassing UX, creative direction, and production. This team is likely composed of various design roles, including Product Designers, UX Researchers, and potentially UI Designers.

• Focused, Balanced Teams: The Staff Product Designer will work within a focused, balanced team, typically comprising a Product Manager, Engineering Lead, and Designers (DRI - Directly Responsible Individual). This structure promotes agile development and clear ownership.

• Cross-Functional Collaboration: The role requires close collaboration with Product Managers, Engineering leads, executive stakeholders, and other cross-functional teams, indicating a highly collaborative and integrated work environment.

• Reporting Structure: While not explicitly stated, a Staff Product Designer would likely report to a Design Lead, Head of Design, or VP of Product.

Methodology:

• User-Centered Design: A core tenet, aiming to deliver experiences that users "love and can't live without."

• Data-Driven Decision Making: Emphasis on understanding team focus, goals, and KPIs, suggesting that design decisions are informed by metrics and performance analysis.

• Agile Development: Implied through "focused, balanced teams" and the expectation of rapid iteration and launching features.

• Design Ops: Actively contributing to Design Operations initiatives points to a commitment to process improvement, efficiency, and scaling design practices.

• Mentorship and Thought Leadership: Encouraged to guide team culture and level up the organization through shared knowledge and expertise.

Company Website: https://fetch.com/ (Inferred from job description and domain)

📝 Enhancement Note: The company culture is described as "risk-takers," "endlessly curious," "expert collaborators," "UI craftspeople," "radically scrappy," and "team-players." This paints a picture of an innovative, hands-on, and ego-free environment. The focus on "Design Ops" suggests a proactive approach to improving design processes, which is a key area for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: Staff Product Designer. This is a senior individual contributor role, often considered a leadership position within the design discipline. It signifies a high level of expertise, strategic influence, and the ability to tackle complex, ambiguous problems. The role is expected to mentor others and drive significant impact on product strategy and user experience.

Reporting Structure: The Staff Product Designer will be integrated into a "focused, balanced team" and will collaborate closely with their Directy Responsible Individual (DRI), Product Manager, and Engineering lead. They will also engage with other design leads on Design Ops initiatives and report to a design leadership role (e.g., Design Lead, Head of Design).

Operations Impact: The Staff Product Designer is expected to have a measurable impact on user lives and business outcomes, particularly within the Ads platform. This includes:

• Improving user experience: Making the Fetch app and its advertising features more enjoyable, intuitive, and valuable.

• Driving partner success: Enabling partners to effectively utilize the Ads platform to achieve their marketing objectives, thereby increasing partner satisfaction and retention.

• Influencing business decisions: Providing data-backed design insights that shape product roadmaps and strategic direction for the Ads business.

• Elevating design standards: Infusing user-centered practices and design thinking across the organization, improving the overall quality and effectiveness of Fetch's products.

• Scaling design practices: Contributing to Design Ops initiatives that enhance design team efficiency and collaboration.

Growth Opportunities:

• Leadership Development: By year 1, ready to take on a DRI role within their team, indicating a formal leadership path. Continued opportunity to mentor and influence design direction for the larger organization.

• Strategic Influence: Opportunity to influence decisions beyond their immediate team, shaping the broader product strategy and design culture of Fetch.

• Skill Specialization: Deepen expertise in Ads platform design, B2B product development, and AI-driven design solutions.

• Design System Mastery: Become a key contributor or owner of Fetch's design system, a critical component for scaling product development.

• Exploration of Untapped Opportunities: Freedom to explore new product areas and "unknowns," fostering innovation and personal growth.

• Professional Development: Access to learning resources, potential for attending conferences, and continuous skill enhancement through a dynamic work environment.

📝 Enhancement Note: The career trajectory outlined is typical for a Staff Product Designer, emphasizing increasing influence, leadership, and strategic contribution. The connection to "Ads platform," "B2B products," and "Design Ops" highlights specific areas for growth relevant to GTM operations and product strategy.

🌐 Work Environment

Office Type: The role can be held from one of Fetch's US offices or remotely within the United States. This indicates a hybrid or fully remote-friendly model.

Office Location(s): Specific office locations are not detailed, but the option for remote work within the USA is a key feature.

Workspace Context:

• Remote Collaboration: A significant focus on remote collaboration tools and practices is implied. The expectation of "integrated deeply within your team in daily collaboration" suggests a need for proactive communication and engagement.

• Tools & Technology: Access to industry-standard design tools like Figma and AI tooling is provided. The work environment will support digital collaboration and remote workflows.

• Team Interaction: Daily interaction with DRI, Product Manager, and Engineering lead within a focused team. Regular engagement with other design leads and cross-functional stakeholders. This fosters a collaborative and communicative atmosphere, even in a remote setting.

• Startup Pace: The environment is described as a "fast-paced startup environment," requiring adaptability, proactivity, and a results-oriented mindset.

Work Schedule: This is a full-time position, typically requiring around 40 hours per week. While core hours may exist for team collaboration, the remote nature and startup culture likely offer flexibility, with an emphasis on meeting objectives and delivering results rather than strict time adherence.

📝 Enhancement Note: The remote-first nature of this role is a significant aspect. The "radically scrappy" and "get stuff done" descriptors suggest an environment where initiative and self-sufficiency are highly valued, a common trait in successful remote operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a resume and portfolio review to assess qualifications and alignment with the role's requirements, particularly Ads platform and B2B experience.

• Design Challenge/Case Study Presentation: A common step for senior design roles. Candidates may be asked to present a detailed case study from their portfolio, focusing on a relevant Ads or B2B product, or complete a take-home design exercise.

• Team Interviews: Discussions with peers (other designers), Product Managers, and Engineering leads to evaluate collaboration style, technical acumen, and problem-solving approach.

• Leadership/Stakeholder Interviews: Conversations with design leadership and potentially executive stakeholders to assess strategic thinking, mentorship capabilities, and cultural fit.

• Focus on Growth and Impact: Interviews will likely probe how candidates have driven measurable improvements, influenced teams, and contributed to organizational growth.

Portfolio Review Tips:

• Prioritize Relevance: Showcase 2-3 of your strongest case studies that directly relate to Ads platforms, B2B products, or complex platform design. Detail your specific contributions and the impact of your work.

• Structure for Clarity: Organize your portfolio with clear introductions, problem statements, your role and responsibilities, design process, key decisions, challenges, and measurable outcomes. Use visuals effectively.

• Demonstrate Process: Clearly articulate your design process, including user research methodologies, how you leveraged AI tools or design systems, and your iterative approach. Show your thinking, not just the final output.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, revenue impact for partners).

• Highlight Leadership: For a Staff role, emphasize instances where you mentored others, influenced strategy, or led design initiatives.

Challenge Preparation:

• Understand the "Why": If given a design challenge, focus on understanding the underlying business goals and user needs before jumping into solutions.

• Articulate Assumptions: Clearly state any assumptions you make about the problem space, user behavior, or business objectives.

• Show Your Process: Walk through your thought process systematically, explaining your rationale for design decisions.

• Prepare for Q&A: Be ready to defend your design choices and discuss trade-offs, alternative solutions, and potential future iterations.

• Consider the Ads Context: If the challenge is related to advertising, think about conversion funnels, advertiser goals, user ad fatigue, and performance metrics.

📝 Enhancement Note: The emphasis on "Ads platform experience required" and "B2B products" means candidates should heavily tailor their portfolio and interview answers to showcase relevant work. For a Staff role, the ability to articulate strategy and impact, not just execution, is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Proficiency in advanced features, collaboration, and component management is expected.

• AI Tooling: Experience with AI tools for design ideation, content generation, or workflow optimization. Claude is specifically mentioned.

• User Research Tools: Familiarity with platforms or methodologies for conducting evaluative user research studies (e.g., UserTesting.com, Lookback, Maze, or internal tools).

Analytics & Reporting:

CRM & Automation:

• Not directly a design tool, but understanding how designs integrate with CRM systems and automated workflows (especially for B2B/Ads platforms) can be advantageous.

📝 Enhancement Note: The explicit mention of "Figma, Claude, and AI tooling" is a key indicator of the technology stack. Candidates should be prepared to discuss their experience with these specific tools and how they leverage AI in their design process.

👥 Team Culture & Values

Operations Values:

• Risk-Taking & Boldness: Encouraged to "fail fast and no time to play it safe." This suggests a culture that embraces experimentation and learning from failures.

• Curiosity & Innovation: "Endlessly curious. You never hesitate to ask 'why' and tirelessly seek out innovative solutions." This points to a culture that values deep inquiry and creative problem-solving.

• Collaboration & Teamwork: "Expert collaborators" and "Team-players." Egos are not tolerated; the focus is on collective success and a strong team dynamic.

• Craftsmanship & Detail: "UI craftspeople. A background in high polished brand work with a well-practiced eye for detail & aesthetics is required." This emphasizes a commitment to quality and aesthetic excellence.

• Resourcefulness & Execution: "Radically scrappy. You thrive in ambiguity and won’t hesitate to get exactly what you need to keep moving ahead. You can get stuff done!" This highlights a proactive, results-oriented approach.

• User-Centricity: A fundamental value, ensuring that all design efforts are focused on delivering value to shoppers and partners.

Collaboration Style:

• Integrated and Daily: Expected to be "integrated deeply within your team in daily collaboration." This implies frequent communication and co-creation.

• Cross-Functional Partnership: Comfortable working with executive stakeholders, teammates, and non-technical colleagues, fostering a holistic approach to product development.

• Design Critiques: Actively participating in and leading design critiques to foster constructive feedback and continuous improvement.

• Design Ops Focus: Contributing to Design Operations suggests a culture that values process, efficiency, and the scaling of design practices.

• Mentorship: A collaborative environment where experienced members mentor and support the growth of others.

📝 Enhancement Note: The values described are highly indicative of a startup culture that prioritizes action, innovation, and collaboration. For operations roles, understanding how these values translate into process efficiency, data-driven decision-making, and cross-functional alignment is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity in a Fast-Paced Environment: Thriving in ambiguity and "getting stuff done" in a startup setting can be challenging but also rewarding. The role requires comfort with evolving priorities and less defined problem spaces.

• Balancing User Needs with Business Goals: Especially in Ads, balancing the experience for end-users (shoppers) with the commercial objectives of partners requires careful design and strategic thinking.

• Scaling Design Systems and Processes: As Fetch grows, maintaining consistency and efficiency through design systems and Design Ops initiatives will be an ongoing challenge.

• Influencing Beyond Design: Driving user-centered practices and design thinking across the entire organization requires strong communication, advocacy, and influence.

• Technical Complexity of Ads Platforms: Designing for complex advertising platforms with intricate targeting, bidding, reporting, and campaign management features presents a significant technical and UX challenge.

Learning & Development Opportunities:

• Deep Dive into Ads & B2B Product Design: Gaining specialized expertise in a high-demand area of product design.

• Leadership and Mentorship: Developing leadership skills through mentoring junior designers and influencing design strategy.

• Design Operations Advancement: Contributing to and learning about Design Ops best practices for scaling design teams and processes.

• AI Tooling Exploration: Staying at the forefront of how AI can enhance design workflows and product experiences.

• Strategic Product Development: Influencing product roadmaps and contributing to the strategic direction of Fetch's Ads business unit.

📝 Enhancement Note: The challenges are framed as opportunities for growth. A candidate's ability to articulate how they would approach these challenges, particularly those related to Ads platforms and scaling, will be highly valued.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the design for a complex Ads platform feature. What was the problem, your approach, and the outcome?" (Focus on Ads experience, problem-solving, and impact.)

• "How would you approach designing a new B2B feature for our partners, considering their diverse needs and Fetch's business objectives?" (Assess B2B design thinking and strategic alignment.)

• "Walk us through an example of how you've used AI tooling to enhance your design process or the end-user experience." (Probe AI proficiency and innovation.)

• "How do you balance the needs of different stakeholders (users, partners, engineering, business) when making design decisions?" (Evaluate collaboration and negotiation skills.)

Company & Culture Questions:

• "How do you embody Fetch's values of being a 'risk-taker' and 'radically scrappy' in your design work?" (Assess cultural fit and proactivity.)

• "How have you contributed to building or scaling a Design System in a previous role?" (Evaluate experience with design systems and scalability.)

• "Describe your experience with Design Operations. What initiatives have you been involved in?" (Gauge understanding and interest in process improvement.)

Portfolio Presentation Strategy:

• Tell a Story: Frame each case study as a narrative, highlighting the journey from problem to solution, emphasizing your role and decision-making throughout.

• Focus on the "Why": Clearly articulate why you made certain design choices, backed by user research, data, or strategic rationale.

• Quantify Results: Present metrics and outcomes that demonstrate the tangible impact of your work on users, partners, or the business.

• Showcase Process & Tools: Briefly explain your design process and highlight your proficiency with Figma, AI tools, and any research methodologies used.

• Be Prepared for Deep Dives: Anticipate questions about specific design decisions, trade-offs made, and alternative approaches you considered.

📝 Enhancement Note: Candidates should prepare specific examples related to Ads platforms and B2B products. The questions will likely probe their ability to think strategically, lead initiatives, and contribute to the company's growth and culture, aligning with the Staff level.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on jobs.gem.com.

• Tailor your Resume: Highlight your 8+ years of product design experience, specifically emphasizing your Ads platform and B2B product design expertise. Quantify achievements with metrics where possible.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best showcase your experience with Ads platforms, B2B products, design systems, and user research. Ensure clear articulation of your role, process, and impact.

• Prepare Your Presentation: Practice walking through your chosen portfolio case studies, focusing on storytelling, strategic rationale, and quantifiable outcomes. Be ready to discuss your approach to collaboration, mentorship, and Design Ops.

• Research Fetch: Understand Fetch's mission, its app, its partner ecosystem, and its position in the market. Consider how your design philosophy aligns with their stated values and culture.

• Anticipate Technical & Behavioral Questions: Prepare to discuss your experience with Figma, AI tooling, and user research, as well as behavioral questions related to leadership, collaboration, and problem-solving.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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