Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Wheely

Location: London, England, United Kingdom / Nicosia, Cyprus

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: May 20, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive end-to-end product design, from initial concept through to final launch, across both mobile and web platforms.

• Champion a high standard of visual craft and user experience, ensuring intuitive and seamless interactions for a premium transportation service.

• Collaborate closely with cross-functional teams, including engineering, to iterate on product features and enhance the existing design system.

• Identify and proactively define opportunities for product improvement, feature innovation, and the evolution of design system components.

• Craft clear, concise, and contextually relevant UX copy that aligns with the brand's voice and user needs.

📝 Enhancement Note: This role is positioned as a Senior Product Designer within a fast-growing, profitable scale-up in the premium transportation sector. The emphasis on "end-to-end design," "cross-functional team," and "owning design decisions" indicates a high degree of autonomy and responsibility. The target candidate is expected to not only execute design but also to influence product strategy and contribute to the growth of the design function.

📈 Primary Responsibilities

• Lead the entire product design lifecycle for new features and product improvements, encompassing user research, ideation, wireframing, prototyping, visual design, and user testing.

• Translate complex user needs and business requirements into elegant, intuitive, and user-friendly interfaces for both iOS/Android applications and web platforms.

• Partner effectively with Product Managers and Engineers throughout the development process, providing design specifications, conducting design reviews, and ensuring design fidelity during implementation.

• Contribute to and evolve Wheely's design system, ensuring consistency, scalability, and efficiency across all digital products.

• Conduct user research, analyze data (e.g., user feedback, analytics), and leverage insights to inform design decisions and identify areas for optimization.

• Write and refine UX copy to ensure clarity, conciseness, and brand consistency across all user touchpoints.

• Advocate for user-centered design principles and best practices within the organization, fostering a design-aware culture.

• Stay abreast of industry trends, emerging technologies, and competitive landscapes to bring innovative ideas to Wheely's product offerings.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking and hands-on execution. The expectation to "drive design decisions as a self-directed member" and "identify opportunities for product improvements" suggests a proactive and influential role. The mention of "complex features" and "consistency across the product" points to the need for a designer capable of handling intricate problem-solving while maintaining a cohesive user experience.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is often preferred for senior roles, demonstrating a foundational understanding of design principles and user behavior.

Experience: Proven track record (5-10 years) in product design, with significant experience owning the end-to-end design process for digital, user-facing products, particularly in a scale-up or fast-paced tech environment.

Required Skills:

• Demonstrated expertise in the full product design lifecycle, from user research and ideation to high-fidelity prototyping and final visual design.

• Exceptional visual design skills with a keen eye for detail, aesthetics, typography, color theory, and layout.

• Proficient in crafting compelling and natural-feeling user interactions and micro-interactions.

• Ability to design and manage complex features, ensuring a cohesive and consistent user experience across multiple platforms (mobile and web).

• Strong technical understanding, enabling effective collaboration with engineering teams and the ability to design within technical constraints.

• Proactive approach to identifying, defining, and prioritizing UX opportunities, leveraging data and user insights to guide design strategy.

• Excellent communication and presentation skills, with the ability to articulate design rationale clearly, influence stakeholders, and effectively incorporate feedback.

• Experience working with and contributing to Design Systems.

Preferred Skills:

• Experience with UX copywriting and content strategy.

• Familiarity with agile development methodologies.

• Experience in the premium services, transportation, or marketplace industries.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to better inform design decisions.

• Experience conducting and interpreting qualitative and quantitative user research.

📝 Enhancement Note: The emphasis on "exceptional visual craft," "strong attention to detail and polish," and "crafting well-balanced interactions" suggests a need for a designer with a high aesthetic sensibility and a deep understanding of usability principles. The requirement for "technical confidence" and the ability to "design within engineering constraints" is crucial for effective collaboration in a tech-driven environment. The mention of "data and insight to drive decisions" points to a need for analytical thinking beyond pure aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating ownership of the end-to-end design process for complex, user-facing digital products (mobile and web).

• Each case study should clearly articulate the problem, your role, the design process undertaken, key decisions made, and the measurable impact of your solutions.

• Showcase exceptional visual design polish and attention to detail in UI elements, typography, and overall aesthetic.

• Include examples of well-crafted user interactions and flows that demonstrate an intuitive user experience.

• Highlight instances where you've contributed to or evolved a design system, showcasing consistency and scalability.

• Demonstrate how you've used data, user insights, or research to inform and drive design decisions.

• Include examples of clear, concise, and contextually appropriate UX copy.

Process Documentation:

• Within case studies, clearly outline your iterative design process, including user research methodologies, wireframing, prototyping, usability testing, and refinement.

• Provide evidence of how you've documented design specifications and collaborated with developers to ensure accurate implementation.

• Illustrate your approach to maintaining design consistency through design systems or style guides.

• Show how you measure the success of your designs and iterate based on post-launch performance data.

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary evaluation tool for design skills and process. The emphasis on "end-to-end design," "visual craft," and "data-driven decision making" means case studies must not only showcase the final output but also the strategic thinking and iterative process behind it. Candidates should be prepared to discuss their design rationale in depth, focusing on problem-solving and impact.

💵 Compensation & Benefits

Salary Range: £75,000 – £100,000 per annum.

Benefits:

• Employee stock options plan: Opportunity to gain equity in a growing company.

• Private medical and dental insurance: Comprehensive health coverage.

• Life and critical illness cover: Financial protection for employees and their families.

• Latest-generation MacBook Pro and 4k display: Top-tier equipment to support design work.

• Monthly credit towards Wheely journeys: A perk directly related to the company's service.

• Cycle to Work scheme: Encourages sustainable commuting and offers tax benefits.

• Professional development stipend: Funds for learning, training, and attending conferences.

• Relocation support: Including visa sponsorship and an allowance for international candidates.

Working Hours: Office-based role in West London, four days a week with flexible start and finish times, plus one remote day of your choice. This implies a standard 40-hour work week with a hybrid arrangement.

📝 Enhancement Note: The salary range is competitive for a Senior Product Designer role in London, reflecting the experience level and the company's scale-up status. The benefits package is comprehensive, offering a mix of financial incentives (stock options), health and wellness support, productivity tools, and professional growth opportunities. The hybrid work model with flexibility is a significant draw for work-life balance. The inclusion of relocation support and visa sponsorship indicates a willingness to attract top global talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Premium Transportation / Technology / Mobility Services. Wheely operates in a competitive market, focusing on a high-quality, technology-enabled chauffeur service, differentiating itself from ride-sharing apps through superior customer experience and service standards.

Company Size: Wheely is described as a profitable, fast-growing scale-up with over $100M in annual revenue. While an exact employee count isn't provided, this suggests a company that has moved beyond the startup phase and is well-established, likely employing several hundred to over a thousand individuals globally. This size implies structured processes but retains agility.

Founded: While the founding year isn't explicitly stated, Wheely has been operating long enough to achieve significant revenue and expand internationally. This longevity suggests a stable business model and a mature approach to operations.

Team Structure:

• The design team is integrated into cross-functional squads, working alongside product managers, engineers, and potentially other specialists. This agile, squad-based approach is common in tech companies for efficient product development.

• The Senior Product Designer reports into a design leadership role (e.g., Head of Design, Design Lead), who would oversee the overall design strategy and team development.

Methodology:

• Wheely emphasizes a user-centric approach, driven by data and insights to inform product decisions and improvements.

• The company values quality, innovation, and creating seamless, personal experiences, suggesting a rigorous and iterative design and development process.

• Agile methodologies are likely employed for rapid development and iteration cycles.

Company Website: https://wheely.com/

📝 Enhancement Note: As a "scale-up" with significant revenue and international presence, Wheely likely fosters a culture that balances ambition and execution with a focus on quality and user experience. The emphasis on "premium transportation" suggests a drive for excellence and attention to detail in all aspects, including product design. The cross-functional team structure is typical for efficient product development in growing tech companies.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating it's for experienced professionals who can operate with a high degree of autonomy. A Senior Product Designer is expected to lead design initiatives, mentor junior designers, and significantly influence product strategy. They are not just executing tasks but shaping the direction of the product through design.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Design. They will also work closely with Product Managers and Engineering Leads within their cross-functional team. This structure allows for both specialized design guidance and broad product collaboration.

Operations Impact: The design of Wheely's products directly impacts user acquisition, retention, satisfaction, and ultimately, revenue. A senior designer's work influences how users perceive the brand, how easily they can book and manage rides, and their overall loyalty. By driving product improvements and innovation, the designer contributes significantly to Wheely's competitive advantage and business growth in the premium transportation market.

Growth Opportunities:

• Leadership Development: Potential to grow into a Lead Product Designer role, managing a small team or taking on more strategic product ownership.

• Specialization: Opportunity to deepen expertise in specific areas like mobile UX, complex interaction design, or design systems.

• Cross-functional Mobility: With a strong understanding of product development, there could be opportunities to move into Product Management or related strategic roles within the company.

• Mentorship: Opportunity to mentor junior designers, further developing leadership and communication skills.

• Impact on a Growing Brand: Contributing to the design of a product that is rapidly expanding across new markets, offering a chance to shape a global brand's user experience.

📝 Enhancement Note: The "Senior" title, coupled with "self-directed" and "lead design decisions," points to a role with significant individual contribution and influence. The growth opportunities are tied to both design leadership and broader product strategy, aligning with career paths in successful tech scale-ups. The ability to impact a rapidly expanding global service is a key differentiator for career advancement.

🌐 Work Environment

Office Type: The role is primarily office-based in West London, with a hybrid arrangement allowing one remote day per week. This suggests a structured work environment that values in-person collaboration and team cohesion, while also offering flexibility.

Office Location(s): West London, United Kingdom. This location is a major hub for technology companies, offering good connectivity and access to a vibrant professional community. For the Nicosia, Cyprus location, specific office details would need to be confirmed, but it likely serves as a regional hub or operational center.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional teams suggest an environment where designers actively collaborate with engineers, product managers, and other stakeholders. This likely involves regular team meetings, design critiques, and brainstorming sessions.

• Tools & Technology: Employees are provided with a "Latest-generation MacBook Pro and 4k display," indicating a commitment to providing high-quality tools necessary for demanding design work. Access to advanced design software and prototyping tools is expected.

• Team Interaction: Opportunities for interaction will be high within the cross-functional product teams, as well as within the broader design community at Wheely. The hybrid model allows for focused work time both in the office and remotely.

Work Schedule: The role offers flexible start and finish times on office days, alongside the hybrid remote day. This provides a good degree of autonomy over the work schedule, allowing individuals to balance personal needs with professional responsibilities, while still meeting the core requirements of the role and team collaboration.

📝 Enhancement Note: The description of the work environment emphasizes a balance between in-office collaboration and remote flexibility, typical of modern tech companies. The provision of high-end equipment underscores the company's investment in its design team. The flexible hours are a key part of the employee value proposition, promoting a healthy work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A conversation with a recruiter to assess overall fit, experience, and alignment with the company's mission and values.

• Portfolio Review & Design Challenge: A deep dive into your portfolio, focusing on case studies that demonstrate your end-to-end design process, visual craft, problem-solving abilities, and impact. This may be accompanied by a take-home design challenge or an in-person/virtual design exercise focused on a specific problem relevant to Wheely's service.

• Cross-functional Interviews: Meetings with Product Managers and Engineering Leads to assess collaboration skills, technical understanding, and ability to integrate design within a development workflow.

• Hiring Manager Interview: A final discussion with the hiring manager (likely a Design Lead or Head of Design) to assess strategic thinking, cultural fit, leadership potential, and overall suitability for the senior role.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest case studies that best represent your skills and experience relevant to this role (end-to-end process, visual craft, complex features, data-informed decisions).

• Tell a Story: For each case study, clearly articulate the problem, your unique role and contributions, the design process, key challenges, the solutions you developed, and the measurable impact or outcomes. Use visuals effectively to illustrate your process and final designs.

• Highlight Your "Why": Be prepared to articulate the rationale behind your design decisions – why you chose certain approaches, why specific interactions were designed a particular way, and how you balanced user needs with business goals.

• Showcase Visual Polish: Ensure your portfolio presentation is clean, professional, and visually appealing, reflecting your high standards for detail and aesthetics.

• Demonstrate Collaboration: Include evidence of how you've worked with engineers and product managers, and how you've incorporated feedback.

Challenge Preparation:

• Understand the Business: Research Wheely's business model, target audience, competitive landscape, and recent news. Understand what "premium transportation" means in their context.

• Focus on Process: For any design challenge, emphasize your thought process, how you break down the problem, your assumptions, and how you would approach finding a solution, rather than just delivering a final polished mockup.

• Think Holistically: Consider the entire user journey, not just a single screen. Think about edge cases, error states, and how your solution fits within the broader product ecosystem.

• Be Ready to Present: Practice articulating your design decisions concisely and persuasively, as you'll likely need to present your work and rationale.

📝 Enhancement Note: The interview process is designed to thoroughly evaluate both design craft and the ability to function effectively in a senior, cross-functional role within a fast-paced tech environment. The portfolio review is critical, requiring candidates to demonstrate not just aesthetic skill but also strategic thinking, problem-solving, and measurable impact. The design challenge will likely assess practical application of these skills under time constraints.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma is the industry standard and highly likely to be the primary tool, given its collaborative features and widespread adoption. Sketch and Adobe Creative Suite (Illustrator, Photoshop) are also common and may be used for specific tasks.

• Prototyping Tools: InVision, Principle, or Figma's native prototyping capabilities for creating interactive flows and user journey simulations.

• Collaboration & Communication: Slack for real-time communication, Jira for task management and issue tracking, Confluence for documentation.

• User Research & Testing: Tools like UserTesting.com, Lookback, Maze, or similar platforms for conducting remote usability tests and gathering qualitative feedback.

• Data Analytics: Google Analytics, Amplitude, Mixpanel, or similar tools to understand user behavior, track feature adoption, and measure the impact of design changes.

Analytics & Reporting:

• Proficiency in analyzing user data from platforms like Amplitude or Mixpanel to understand user engagement, conversion funnels, and identify areas for UX improvement.

CRM & Automation:

• While not a primary focus for a Product Designer, an understanding of how CRM data (e.g., Salesforce, HubSpot) and marketing automation tools might influence user journeys or provide insights into customer behavior can be beneficial.

📝 Enhancement Note: Proficiency in modern design and prototyping tools, especially Figma, is essential. The ability to leverage data analytics tools to inform design decisions is a key requirement for a senior role. Familiarity with project management and communication tools is also crucial for effective collaboration within cross-functional teams.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A deep commitment to delivering high-quality, polished, and well-crafted user experiences that reflect the premium nature of Wheely's service. This means attention to detail in both visual design and interaction.

• User-Centricity: Placing the user at the heart of all design decisions, using research, data, and empathy to understand user needs and solve their problems effectively.

• Innovation & Iteration: A culture that encourages new ideas, experimentation, and continuous improvement through iterative design and development cycles.

• Collaboration & Transparency: Working effectively with cross-functional teams, sharing knowledge, providing constructive feedback, and maintaining open communication.

• Impact-Driven: Focusing on designing solutions that deliver measurable business outcomes and enhance the user experience, contributing directly to Wheely's growth and success.

Collaboration Style:

• Cross-functional Integration: Designers are an integral part of product teams, working closely with Product Managers and Engineers from ideation through launch and beyond. This involves regular syncs, joint problem-solving, and shared ownership of product goals.

• Design Critiques & Feedback: A culture of constructive feedback where designers share their work regularly, receive input from peers and leadership, and actively incorporate feedback to improve designs.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and learnings across the design team and broader organization to foster collective growth and maintain a high standard of design execution.

📝 Enhancement Note: The company values likely reflect a blend of a premium service provider's dedication to quality and a tech scale-up's drive for innovation and growth. Expect a collaborative environment where design is seen as a critical driver of business success, not just an aesthetic layer.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Premium Experience with Scalability: Designing for a premium service requires meticulous attention to detail, which can be challenging to maintain consistently as the company scales rapidly across new markets.

• Complex Feature Design: Developing intuitive user experiences for intricate features within the transportation and logistics domain, while ensuring consistency across mobile and web platforms.

• Cross-functional Alignment: Effectively communicating design rationale and securing buy-in from diverse stakeholders (engineering, product, marketing, business) who may have different priorities.

• Data Interpretation: Translating raw user data and analytics into actionable design insights that genuinely improve the user experience and business outcomes.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in areas such as complex interaction design, motion design, or accessibility standards.

• Product Strategy Influence: Gaining experience in shaping product roadmaps and influencing strategic business decisions through design leadership.

• Mentorship and Leadership: Developing leadership skills by mentoring junior designers and potentially taking on team lead responsibilities.

• Industry Exposure: Attending industry conferences or workshops funded by the professional development stipend to stay ahead of design trends and technologies.

• Global Product Impact: Contributing to the design of a product used in multiple international markets, offering exposure to diverse user needs and cultural considerations.

📝 Enhancement Note: The challenges are typical for senior roles in growing tech companies, revolving around complexity, scale, and stakeholder management. The growth opportunities are substantial, offering clear paths for career advancement within both design and broader product functions, supported by company-provided resources.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the end-to-end design of a complex feature from ideation to launch. What were the biggest challenges, and how did you overcome them?" (Focus on your process, decision-making, and impact.)

• "How do you approach balancing a high visual bar and premium user experience with the constraints of engineering and rapid development cycles?" (Demonstrate your understanding of trade-offs and collaboration.)

• "Walk us through a product where you significantly improved user engagement or conversion through design. What data or insights did you use, and what were the results?" (Highlight your data-driven approach and measurable outcomes.)

Company & Culture Questions:

• "What interests you about Wheely and our mission to redefine premium transportation?" (Research the company's values, market position, and recent news.)

• "How would you describe your ideal collaboration with Product Managers and Engineers?" (Emphasize your proactive, communicative, and team-oriented approach.)

• "How do you handle constructive criticism or conflicting feedback on your designs?" (Show your ability to be receptive, analytical, and iterate effectively.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each case study, clearly define the problem, your role, the process, your key contributions, the challenges faced, the solution, and the results/impact. Use visuals to support your narrative.

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your designs (e.g., increased conversion rates, reduced error rates, improved user satisfaction scores).

• Articulate Your 'Why': Be prepared to deep-dive into your design decisions, explaining the rationale behind your choices and how they addressed the user needs and business objectives.

• Showcase Visual Craft: Ensure your portfolio is visually polished and reflects your high standards for aesthetics and attention to detail.

• Practice Your Narrative: Rehearse your presentation to ensure you can articulate your process and outcomes clearly, concisely, and engagingly. Be ready to answer follow-up questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only strong design skills but also strategic thinking, problem-solving capabilities, and the ability to collaborate effectively within a cross-functional team. Be ready to articulate your process, rationale, and impact with specific examples from your portfolio.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Greenhouse platform.

• Portfolio Customization: Tailor your portfolio to highlight case studies demonstrating end-to-end design ownership, exceptional visual craft, and experience with complex features. Prioritize examples relevant to mobile and web product design.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, key responsibilities, specific achievements, and proficiency in relevant design tools and methodologies. Use keywords from the job description such as "Product Design," "UX/UI," "End-to-End Design Process," and "Design Systems."

• Prepare Your Narrative: Practice articulating your design process, decision-making rationale, and the impact of your work for your portfolio presentation. Be ready to discuss specific case studies in detail.

• Company Research: Thoroughly research Wheely's services, target market, and company culture. Understand their positioning in the premium transportation sector and identify how your design philosophy aligns with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.