Sr. UX Researcher

📍 Job Overview

Job Title: Sr. UX Researcher

Company: Coupang

Location: Taipei, Taiwan

Job Type: Full-time

Category: User Experience Research / Product Operations

Date Posted: April 30, 2026

Experience Level: 5-10 Years (Mid-Senior Level)

Remote Status: On-site

🚀 Role Summary

• Lead and manage comprehensive qualitative and quantitative UX research initiatives to inform product strategy and enhance the customer experience within Coupang's innovative e-commerce platform.

• Develop and execute a strategic research roadmap, employing cutting-edge methodologies to uncover actionable insights into customer behavior and product usability.

• Drive product decisions and innovation by collaborating closely with cross-functional teams, including Design, Product Management, Engineering, Marketing, Operations, and Fulfillment.

• Contribute to the strategic direction of product development by translating complex user data into clear, impactful recommendations for product features and category enhancements.

• Foster a data-driven culture by championing user-centric design principles and ensuring research findings directly influence business outcomes and customer satisfaction.

📝 Enhancement Note: This role is positioned as a Senior UX Researcher, indicating a need for strategic leadership in research planning and execution. The emphasis on "managing the research," "innovative research programs," and "driving product decisions" suggests a significant impact on product strategy and a requirement for proactive, independent work. The collaboration with "Operations, and Fulfillments" highlights the integration of UX research into the broader operational ecosystem, which is crucial for a company with a strong logistics network like Coupang.

📈 Primary Responsibilities

• Develop and own the overarching qualitative and quantitative research strategy and roadmap for the Taiwan market, aligning with global product objectives.

• Design, plan, and execute end-to-end research studies, utilizing a diverse range of methodologies (e.g., user interviews, surveys, usability testing, ethnographic studies, diary studies, A/B testing analysis) to gather deep user insights.

• Analyze complex user data to identify key pain points, unmet needs, and opportunities for product innovation and improvement across Coupang's e-commerce and delivery services.

• Translate research findings into compelling, actionable insights and recommendations, effectively communicating them to stakeholders through presentations, reports, and workshops.

• Collaborate effectively with Product Managers, Designers, Engineers, Marketing, Operations, and Fulfillment teams to integrate user feedback throughout the product development lifecycle, from ideation to launch and iteration.

• Advocate for the user, ensuring their needs and perspectives are central to product strategy and design decisions within a fast-paced, agile environment.

• Stay abreast of the latest trends and advancements in UX research methodologies and tools, continuously improving research quality and efficiency.

• Contribute to the development and refinement of research processes and best practices within the Taiwan UX team.

• Mentor and guide junior researchers or team members, fostering a collaborative and knowledge-sharing environment.

• Proactively identify opportunities for research that can unlock new product categories or enhance existing user journeys, contributing to Coupang's market leadership.

📝 Enhancement Note: The responsibilities are structured to reflect a senior-level role that requires not just execution but also strategic planning and ownership of the research function within Taiwan. The inclusion of "Operations, and Fulfillments" as collaboration partners indicates a need for research that considers the end-to-end customer journey, including logistical aspects, which is a key differentiator for Coupang.

🎓 Skills & Qualifications

Education:

Experience:

• Over 5 years of hands-on experience in UX Research, Market Research, Consumer Analysis, Usability Testing, or Strategic Analysis, with a proven track record in consumer-oriented business models.

• Demonstrated experience in developing and executing comprehensive qual/quan research strategies and roadmaps within a dynamic, rapid-growth environment.

Required Skills:

• Qualitative Research: Proficient in conducting user interviews, focus groups, ethnographic studies, and other qualitative methods to uncover deep user insights and motivations.

• Quantitative Research: Skilled in designing and analyzing surveys, usability testing metrics, A/B tests, and other quantitative data to validate hypotheses and measure impact.

• Research Strategy & Planning: Ability to define research objectives, select appropriate methodologies, and develop actionable research plans that align with business goals.

• Data Analysis & Synthesis: Strong analytical skills to interpret complex qualitative and quantitative data, identify patterns, and synthesize findings into clear, actionable insights.

• Cross-functional Collaboration: Proven ability to partner effectively with diverse teams (Design, Product, Engineering, Marketing, Operations) in a fast-paced, agile setting.

• Communication & Presentation: Excellent written and verbal communication skills in English, with the ability to articulate research findings and strategic recommendations persuasively to various audiences.

• Consumer Behavior Analysis: Deep understanding of consumer behavior, user needs, and market trends, particularly within digital product environments.

• Usability Testing: Expertise in planning, conducting, and analyzing usability tests to identify and resolve user interface issues.

Preferred Skills:

• Domain knowledge of the e-commerce and/or food delivery sectors, or a strong understanding of the complexities of a marketplace or consumer platform model.

• Experience conducting efficient research planning within a fast-paced, agile environment where resources and time must be prioritized effectively.

• Familiarity with advanced research techniques and emerging methodologies.

• Experience with data visualization tools for reporting research findings.

• Additional language proficiency relevant to the Taiwan market.

📝 Enhancement Note: The "Basic Qualifications" have been expanded to include specific skills derived from the listed experience types (e.g., "Qualitative Research," "Quantitative Research," "Data Analysis & Synthesis"). The preferred qualifications emphasize agility and domain expertise, crucial for Coupang's operational complexity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Research Case Studies: Showcase at least 2-3 detailed case studies demonstrating end-to-end UX research projects, highlighting your role, methodology, challenges, insights, and the impact on product or business outcomes.

• Methodological Diversity: Present examples of both qualitative and quantitative research projects, illustrating your versatility in employing appropriate methods for different research questions.

• Process Optimization Examples: Include evidence of how your research insights led to specific process improvements, feature enhancements, or strategic shifts within a product or platform.

• Actionable Insights & Recommendations: Clearly articulate the actionable insights derived from your research and the concrete recommendations you provided to product and design teams.

• Impact Measurement: Demonstrate how you measured the impact of your research-backed recommendations, using key metrics and KPIs where possible.

Process Documentation:

• Research Planning & Execution: Detail your process for planning research initiatives, including stakeholder alignment, participant recruitment strategies, and methodological selection.

• Data Analysis & Synthesis: Explain your approach to analyzing qualitative and quantitative data, including tools and techniques used for synthesis and insight generation.

• Insight Communication: Showcase your methods for communicating research findings effectively to diverse audiences, including presentations, reports, and workshops.

• Cross-functional Integration: Provide examples of how you integrated research findings into the product development lifecycle and collaborated with teams to drive implementation.

📝 Enhancement Note: This section is crafted to guide candidates on what a Sr. UX Researcher's portfolio should contain, focusing on demonstrating strategic thinking, methodological expertise, and tangible impact, aligning with the role's senior level and Coupang's results-driven environment.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Paid time off, including vacation days, sick leave, and public holidays.

• Retirement savings plan or pension contributions.

• Professional development opportunities, including training, workshops, and conference attendance.

• Employee discounts on Coupang products and services.

• Potential for performance-based bonuses or stock options.

• Relocation assistance may be available for candidates moving to Taiwan.

Working Hours:

• Standard working hours are typically 40 hours per week, Monday to Friday. However, flexibility may be offered based on project needs and team agreements, common in fast-paced tech environments.

📝 Enhancement Note: A salary range has been estimated based on typical compensation for a Sr. UX Researcher in Taipei with the specified experience level, considering the company's profile and location. Benefits are inferred based on standard offerings for large tech companies in major international hubs.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Technology, Logistics, Retail

Company Size: Coupang is a large, rapidly growing global technology company, employing tens of thousands of individuals worldwide. This scale offers significant opportunities for impact and career advancement.

Founded: Coupang was founded in 2010, quickly establishing itself as a leader in the e-commerce space through innovation and a customer-centric approach.

Team Structure:

• The Sr. UX Researcher will be part of Coupang's Taiwan UX leadership team, indicating a recognized importance of UX within the local market.

• The role involves close collaboration with diverse, cross-functional teams, including Product Management, Engineering, Marketing, Operations, and Fulfillment, highlighting a matrixed and project-oriented organizational structure.

Methodology:

• Data-Driven Decision Making: Coupang emphasizes a fanatical culture of customer centricity, driven by data and insights to inform product and business strategy.

• Agile Development: The company operates in a dynamic, rapid-growth environment, suggesting an agile or hybrid agile methodology for product development and research execution.

• Innovation & Initiative: Coupang encourages employees to seize new opportunities and take initiative, fostering an environment where proactive problem-solving and innovative thinking are valued.

• Continuous Improvement: The focus on "best-in-class customer experience" and "product innovation" implies a commitment to continuous research, iteration, and optimization.

Company Website: https://www.coupang.com/

📝 Enhancement Note: The company culture is described based on Coupang's public profile, emphasizing innovation, customer-centricity, and rapid growth, which is crucial context for operations roles. The team structure is inferred from the "UX leadership team" mention and cross-functional collaboration requirements.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior UX Researcher, signifying a mid-to-senior level position. It requires strategic thinking, independent execution, and the ability to influence product direction. The focus is on leading research initiatives rather than managing a team directly, though mentorship is expected.

Reporting Structure: The Sr. UX Researcher will report into the Taiwan UX leadership, likely a UX Director or Head of UX. They will work closely with Product and Engineering leads on specific projects.

Operations Impact: The role's primary impact is on enhancing the customer experience, driving product innovation, and directly influencing product strategy through actionable research insights. This contributes to Coupang's overall business objectives, customer loyalty, and market competitiveness.

Growth Opportunities:

• Leadership in Research: Opportunity to take ownership of the research strategy for a key market (Taiwan) and influence product roadmaps.

• Skill Expansion: Exposure to diverse research challenges within a leading e-commerce platform, allowing for continuous learning and refinement of research methodologies.

• Cross-functional Expertise: Deepen understanding of e-commerce operations, logistics, and marketplace dynamics through close collaboration with specialized teams.

• Career Advancement: Potential to move into more senior research roles, manage research teams, or transition into product management or strategy roles within Coupang.

• Global Exposure: Opportunities to collaborate with global teams and contribute to a world-leading e-commerce technology company.

📝 Enhancement Note: This analysis focuses on the career trajectory and impact specific to a Senior UX Researcher within a company like Coupang, emphasizing strategic influence and growth within the operations and product development ecosystem.

🌐 Work Environment

Office Type: The role is on-site in Taipei, Taiwan, indicating a traditional office-based work environment designed for collaboration and team synergy.

Office Location(s): Coupang's Taipei office is located in a prominent business district, offering accessibility via public transportation and proximity to amenities.

Workspace Context:

• Collaborative Spaces: The office likely features a mix of individual workspaces and collaborative areas (meeting rooms, huddle spaces) conducive to brainstorming and cross-functional teamwork.

• Tools & Technology: Access to state-of-the-art UX research tools, software, and hardware necessary for conducting high-quality research.

• Team Interaction: Opportunities for regular interaction with UX colleagues, product teams, and other departments, fostering a dynamic and engaging work environment.

• Fast-Paced Culture: The environment is characterized by rapid growth and innovation, meaning team members are often engaged in multiple projects simultaneously and work towards tight deadlines.

Work Schedule:

• The standard work schedule is Monday to Friday, 40 hours per week. However, the fast-paced nature of the e-commerce industry and the company's rapid growth may necessitate occasional flexibility to meet project demands and deadlines.

📝 Enhancement Note: The work environment description is tailored to an on-site role in a major tech company's office, emphasizing collaboration and the dynamic nature of the industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, looking for relevant experience and qualifications.

• Hiring Manager Interview: An in-depth discussion with the hiring manager to assess your experience, research philosophy, strategic thinking, and cultural fit.

• Portfolio Presentation: A dedicated session where you will present 1-2 key UX research case studies from your portfolio, detailing your process, insights, and impact. Be prepared to discuss your role, challenges, and how you translated findings into actionable recommendations.

• Cross-functional Interviews: Interviews with key stakeholders you would collaborate with, such as Product Managers, Designers, and potentially members from Operations or Engineering, to evaluate your collaboration and communication skills.

• Skills Assessment/Case Study (Potential): You may be given a take-home assignment or an in-person exercise to assess your research planning, analysis, or synthesis skills on a hypothetical problem.

• Final Interview: A concluding interview with senior leadership to confirm suitability for the role and company culture.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business impact and user value derived from your research. Quantify results whenever possible (e.g., "increased conversion rates by X%," "reduced task completion time by Y seconds").

• Tell a Story: Structure your case studies as narratives, outlining the problem, your approach, the insights uncovered, and the solutions implemented.

• Highlight Your Role: Be specific about your contributions, especially if you worked on a team. Explain your specific responsibilities and decision-making processes.

• Showcase Methodological Rigor: Explain why you chose specific methodologies and how they were appropriate for the research questions.

• Visual Appeal: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A dedicated website or a well-formatted PDF is recommended.

• Tailor to Coupang: Research Coupang's products and services. If possible, subtly tailor your examples to demonstrate relevant experience in e-commerce, logistics, or marketplace dynamics.

Challenge Preparation:

• Understand the Problem: For any case study or assignment, clearly define the problem statement and any constraints.

• Think Strategically: Consider the business goals and user needs concurrently. How can research best serve both?

• Prioritize: In a fast-paced environment, demonstrate your ability to prioritize research efforts based on impact and feasibility.

• Articulate Trade-offs: Be prepared to discuss the trade-offs involved in research design (e.g., depth vs. breadth, speed vs. rigor).

• Data Interpretation: Practice interpreting and synthesizing data from various sources, and be ready to present your conclusions clearly.

📝 Enhancement Note: This section provides detailed, actionable advice for preparing for the interview process, specifically emphasizing portfolio presentation and challenge preparation relevant to a Sr. UX Researcher role in a tech company.

🛠 Tools & Technology Stack

Primary Tools:

• User Research Platforms: Tools for conducting remote usability testing, surveys, and interviews (e.g., UserTesting.com, Lookback, Maze, SurveyMonkey, Typeform).

• Collaboration Tools: Platforms for team communication and project management (e.g., Slack, Microsoft Teams, Jira, Confluence).

• Prototyping & Design Tools: Familiarity with tools used by designers to understand prototypes (e.g., Figma, Sketch, Adobe XD).

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Adobe Analytics, or internal analytics platforms to understand user behavior on the website/app.

• Data Visualization Tools: Proficiency in tools such as Tableau, Power BI, or Looker (Google Cloud) for creating dashboards and reports that communicate research findings effectively.

• Statistical Software: Familiarity with statistical analysis tools (e.g., SPSS, R, Python libraries like Pandas/NumPy) for quantitative data analysis.

CRM & Automation:

• While not directly managing CRM, understanding how customer data is tracked and utilized within a CRM system (e.g., Salesforce) can be beneficial for contextualizing research.

• Familiarity with A/B testing platforms and experimentation tools used to validate hypotheses.

📝 Enhancement Note: The tools listed are standard for UX Researchers in tech companies, with an emphasis on those relevant to e-commerce and fast-paced environments.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A paramount value at Coupang, driving all decisions to ensure the best possible customer experience, from product discovery to delivery.

• Innovation & Agility: A culture that embraces new ideas, rapid iteration, and proactive problem-solving to stay ahead in a competitive market.

• Data-Driven Excellence: Commitment to using data and insights to inform strategy, measure impact, and continuously improve processes and products.

• Ownership & Initiative: Employees are encouraged to take ownership of their work, drive projects forward, and demonstrate initiative in identifying and solving challenges.

• Collaboration & Transparency: Open communication and strong teamwork across departments are essential for navigating complex projects and achieving shared goals.

Collaboration Style:

• Cross-functional Partnership: A highly collaborative style is expected, working closely with Product, Design, Engineering, Marketing, and Operations teams to ensure a holistic approach to product development and customer experience.

• Insight Sharing: A culture of sharing research findings and insights broadly to foster collective understanding and informed decision-making across the organization.

• Feedback Integration: An open approach to receiving and providing constructive feedback, essential for iterative design and continuous improvement.

• Agile Teamwork: Working in agile sprints or cycles, requiring close-knit collaboration, rapid communication, and shared accountability for project success.

📝 Enhancement Note: The culture and values are inferred from Coupang's company description and general industry trends for innovative tech companies, focusing on aspects relevant to operations and cross-functional collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Innovation: Keeping up with the rapid pace of product development and market changes within a fast-growing e-commerce giant requires agility and efficient research execution.

• Balancing Global & Local Needs: As part of a global company, there's a need to balance global product strategies with the specific needs and nuances of the Taiwan market.

• Driving Actionable Insights: Translating complex research findings into clear, compelling, and actionable insights that drive significant product changes in a data-rich environment.

• Resource Prioritization: Effectively prioritizing research initiatives and resources in a high-demand, fast-paced setting to maximize impact.

• Cross-functional Alignment: Ensuring consistent understanding and buy-in for UX research findings and recommendations across diverse stakeholder groups with varying priorities.

Learning & Development Opportunities:

• Advanced Research Methodologies: Opportunity to hone skills in emerging research techniques and apply them to real-world e-commerce challenges.

• Industry Best Practices: Exposure to and contribution to best-in-class UX research practices within a leading global e-commerce company.

• Cross-disciplinary Knowledge: Gaining deep insights into various facets of the e-commerce business, including logistics, operations, marketing, and product management.

• Mentorship: Potential to receive mentorship from senior UX leaders and to mentor junior researchers, fostering leadership skills.

• Conferences & Training: Access to industry conferences, workshops, and internal training programs to stay current with UX research trends and tools.

📝 Enhancement Note: Challenges and growth opportunities are framed to reflect the realities of working in a large, fast-paced tech company like Coupang, offering a balanced view for potential candidates.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a research strategy for a new product category launch in the Taiwan market for Coupang?" (Focus on strategic planning, market understanding, and methodology selection.)

• "Describe a time you had to influence product decisions with research findings that contradicted stakeholder assumptions. How did you approach it?" (Focus on communication, persuasion, and handling resistance.)

Company & Culture Questions:

• "What excites you about Coupang's mission and its approach to e-commerce?" (Demonstrate research into the company's values and business model.)

• "How do you see UX research contributing to Coupang's operational efficiency and customer loyalty in Taiwan?" (Connect UX research to business outcomes and operational impact.)

Portfolio Presentation Strategy:

• Select High-Impact Projects: Choose case studies that best demonstrate your strategic thinking, methodological breadth, and tangible impact on product or business outcomes, ideally related to e-commerce or consumer platforms.

• Structure Your Narrative: For each case study, clearly outline the problem, your research objectives, methodology, key findings, actionable insights, recommendations, and the resulting impact.

• Be Specific: Detail your individual contributions, the challenges faced, and how you overcame them. Explain the rationale behind your methodological choices.

• Quantify Results: Whenever possible, use data and metrics to illustrate the success of your research and its influence.

• Prepare for Q&A: Anticipate questions about your process, decisions, and the broader implications of your research. Be ready to discuss trade-offs and alternative approaches.

📝 Enhancement Note: Interview preparation advice is specifically tailored to the Sr. UX Researcher role at Coupang, focusing on strategy, company context, and effective portfolio presentation.

📌 Application Steps

To apply for this Sr. UX Researcher position at Coupang:

• Submit your application through the Coupang careers portal link provided.

• Curate Your Portfolio: Select 2-3 of your strongest UX research case studies that best highlight your strategic thinking, methodological diversity (qualitative/quantitative), and demonstrable impact on product or business outcomes. Ensure these examples align with the requirements of an e-commerce environment.

• Tailor Your Resume: Optimize your resume to emphasize your experience in qualitative and quantitative research, strategic planning, cross-functional collaboration, and any relevant domain knowledge (e-commerce, consumer platforms). Use keywords from the job description.

• Prepare Your Presentation: Practice presenting your chosen case studies, focusing on clear storytelling, quantifiable results, and your specific role in driving actionable insights. Be ready to discuss your process and rationale.

• Research Coupang: Thoroughly understand Coupang's business model, its market position in Taiwan, its customer-centric approach, and its emphasis on innovation and speed. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.