Sr. UX Motion Designer, Devices & Services Experience Design

📍 Job Overview

Job Title: Sr. UX Motion Designer, Devices & Services Experience Design

Company: Amazon

Location: San Francisco, California, United States

Job Type: Full-time

Category: User Experience (UX) Design / Motion Design / Creative Technology

Date Posted: 2026-06-26

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the conceptualization and creation of innovative motion design for Amazon's Fire TV experiences, leveraging both traditional animation techniques and cutting-edge generative AI tools.

• Drive the definition and implementation of motion UX behaviors, systems, and animations that enhance customer orientation, guidance, and delight across multimodal platforms.

• Collaborate closely with a multidisciplinary team of UX designers, researchers, engineers, and product managers throughout the entire product design and development lifecycle.

• Act as a design tastemaker and storyteller, advocating for design excellence and contributing to the overarching product vision and interaction patterns for Amazon's Devices & Services portfolio.

• Utilize AI and generative tools to accelerate design exploration, prototype interactive behaviors, and expand the scope and efficiency of delivered solutions.

📝 Enhancement Note: This role is positioned within Amazon's Devices & Services Experience Design (DxD) team, focusing on hardware and software innovation for devices like Echo and Fire TV. The emphasis on generative AI and interactive systems indicates a forward-thinking approach to motion design, moving beyond traditional animation to explore dynamic, responsive user experiences. The "Sr." title suggests a need for significant experience in leading design initiatives and mentoring others.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-fidelity motion design for user interface (UI) animations, interactive prototypes, and rapid mockups specifically for Fire TV experiences.

• Develop and refine motion UX behaviors, systems, and animations that serve to orient, guide, and delight customers, ensuring seamless and intuitive user journeys.

• Employ generative AI and other advanced tools to accelerate the design exploration process, prototype complex interactive behaviors, and broaden the range of potential design solutions.

• Create compelling motion studies for user flows and executive-level presentations, demonstrating the ability to rapidly iterate on multiple design concepts and solutions.

• Collaborate effectively with peer and partner interaction designers, visual designers, and sound designers in an open, iterative, and team-oriented environment.

• Contribute to the establishment and ongoing communication of motion design guidelines, development best practices, and comprehensive design standards for the team and broader organization.

• Adapt and optimize core motion primitives to enhance user experiences across a variety of existing and emerging customer modalities, ensuring consistency and effectiveness.

• Partner with product management to align on product and feature visions, finalize requirements, and deliver high-quality motion design that meets defined product objectives.

• Work closely with software engineers to ensure the effective implementation of motion designs, leveraging platform scale while upholding core experiential principles and customer intent.

• Present design work and concepts to multiple partner teams and design leadership, soliciting constructive feedback and driving alignment.

• Contribute to the expansion of motion experiences across Amazon's diverse product offerings by sharing knowledge and best practices within the broader design community.

• Inspire and mentor fellow designers within the DxD studio, fostering a culture of innovation and design excellence.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution, strategic contribution to product vision, and a forward-looking integration of AI into the design workflow. The emphasis on "motion UX behaviors, systems, and animations" and "adapting core motion primitives" suggests a focus on creating dynamic, responsive interfaces rather than purely decorative animations. Collaboration with engineers for implementation is a critical component, underscoring the need for practical design solutions.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Animation, Motion Design, Interaction Design, Graphic Design, or an equivalent design-related field. Experience:

• Minimum of 7 years of overall design experience.

• A minimum of 3 years of professional experience specifically as a UX Motion Designer.

• Proven experience working collaboratively within multidisciplinary teams and directly with developers for design implementation. Required Skills:

• Mastery of design tools such as Adobe After Effects for creating user interface animations, motion studies, and prototypes.

• Proficiency in Figma for UI design, prototyping, and collaborative workflow management.

• Demonstrated ability to use AI and generative tools to accelerate prototyping, explore design directions, and build interactive systems.

• Strong understanding of interaction design principles and their application to motion.

• Excellent visual design skills with a keen eye for modern UI patterns and aesthetic elegance.

• Proven experience in crafting compelling motion studies and user flows for presentations.

• Ability to advocate for design solutions by contextualizing them within business and customer goals.

• Experience in developing and adhering to design guidelines and best practices.

• Strong storytelling capabilities to articulate design rationale and vision. Preferred Skills:

• Experience with Lottie and/or Rive for efficient animation implementation.

• Familiarity with other advanced prototyping tools beyond standard Figma capabilities.

• Experience designing for multiple platforms, including mobile, multimodal interfaces, TV, web, and virtual reality (VR).

• Experience working within Agile development processes and partnering effectively with technical product management.

• Demonstrated experience in visual design, evidenced through case studies, design concepts, and style guides.

• Familiarity with design systems and their application to motion design.

• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders.

📝 Enhancement Note: The "Basic Qualifications" emphasize a solid foundation in traditional UX motion design tools like After Effects and Figma, alongside a crucial requirement for experience with AI/generative tools. The "Preferred Qualifications" point towards a desire for candidates who can navigate complex development environments (Agile, developer collaboration) and have broader platform design experience, indicating a senior-level expectation for strategic thinking and technical integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio showcasing a strong track record in UX motion design, with a focus on interactive and user-centered experiences.

• Demonstrations of how motion was used to solve specific user problems or enhance usability within the context of product design.

• Case studies detailing the design process, including exploration, iteration, and final execution for key projects.

• Evidence of creating motion for user flows, UI animations, and interactive prototypes.

• Examples of how AI or generative tools were integrated into the motion design workflow to achieve novel or efficient outcomes. Process Documentation:

• Case studies that clearly articulate the problem, the design approach (including motion strategy), the tools and technologies used (especially AI), and the measurable impact or outcome of the motion design solutions.

• Documentation of how motion design guidelines were developed or applied, showing an understanding of consistency and scalability.

• Examples of collaboration with engineering teams to ensure successful implementation of motion designs, detailing any challenges and solutions.

• Visualizations or interactive prototypes that effectively demonstrate the intended motion behavior and user experience.

📝 Enhancement Note: For a Sr. UX Motion Designer role, particularly one emphasizing AI, the portfolio is paramount. It needs to go beyond just showcasing pretty animations. Candidates should be prepared to demonstrate their process, their problem-solving skills, and their ability to integrate new technologies like AI to drive innovation and efficiency in motion design. The focus should be on delivering measurable user experience improvements.

💵 Compensation & Benefits

Salary Range: $156,400 - $211,600 USD annually

Benefits:

• Comprehensive Health Insurance package, including:

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Prescription Insurance

• Basic Life & AD&D Insurance with options for Supplemental Life Plans.

• Employee Assistance Program (EAP) and Mental Health Support services.

• Medical Advice Line for immediate health guidance.

• Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Adoption and Surrogacy Reimbursement coverage.

• 401(k) retirement savings plan with company matching.

• Generous Paid Time Off (PTO) for rest and rejuvenation.

• Paid Parental Leave to support new parents.

• Additional compensation components:

  • Sign-on Payments

  • Restricted Stock Units (RSUs) Working Hours:

• The standard work schedule is approximately 40 hours per week.

• While the role is on-site, Amazon often fosters a culture that balances demanding projects with employee well-being, though specific flexibility details would be discussed during the interview process.

📝 Enhancement Note: The salary range provided is specific to the San Francisco, CA location. The comprehensive list of benefits, including sign-on bonuses and RSUs, indicates Amazon's competitive compensation strategy for senior roles. The mention of "40 hours per week" is standard, but the "on-site" nature implies a need for consistent presence, with any flexibility typically determined at the team level.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Cloud Computing, Digital Streaming, Artificial Intelligence, Consumer Electronics

Company Size: Large Enterprise (>10,000 employees)

Founded: 1994

Company Description: Amazon is a global technology company focused on e-commerce, cloud computing (AWS), digital streaming, and artificial intelligence. It is known for its customer obsession, innovation, and vast product and service offerings. The Devices & Services Experience Design (DxD) team specifically focuses on creating intuitive and engaging hardware and software experiences for Amazon's consumer products.

Team Structure:

• The Devices & Services Experience Design (DxD) team is a significant internal design studio within Amazon, likely comprising numerous designers, researchers, and industrial designers.

• This Sr. UX Motion Designer will report into a design leadership structure within DxD, potentially a Design Manager or Director, and will work closely with product managers and engineering leads for specific product lines like Fire TV.

• Cross-functional collaboration is central to the DxD team's methodology, involving close partnerships with product management, engineering, user research, and marketing teams to ensure holistic product development. Methodology:

• Data-Driven Design: Amazon heavily relies on data analytics to inform design decisions, product strategy, and user experience optimization. Motion design is expected to be evaluated based on its impact on key metrics.

• Customer Obsession: All design efforts are rooted in understanding and meeting customer needs and expectations, with user research playing a critical role.

• Iterative Development: The team likely operates within an Agile or similar iterative framework, allowing for rapid prototyping, testing, and refinement of designs.

• Innovation & Experimentation: The emphasis on AI and generative tools suggests a culture that encourages exploring new technologies and pushing creative boundaries.

Company Website: https://www.amazon.com

📝 Enhancement Note: Amazon's culture is famously customer-obsessed and data-driven. For a motion designer, this means not just creating aesthetically pleasing animations, but animations that demonstrably improve user experience, increase engagement, or drive desired actions. The scale of Amazon means designs can impact millions, making efficiency, scalability, and adherence to established design systems crucial. The integration of AI points to a proactive approach to adopting new technologies for creative output.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC) in Design

Reporting Structure: The Sr. UX Motion Designer will likely report to a Design Manager or Director within the Devices & Services Experience Design (DxD) organization. They will work in close partnership with Product Managers and Engineering Leads for specific product initiatives, such as Fire TV.

Operations Impact:

• This role has a direct impact on the user experience of millions of customers interacting with Amazon's flagship devices like Fire TV.

• Effective motion design can significantly influence customer perception, usability, engagement rates, and overall satisfaction with Amazon's hardware and software ecosystem.

• By leveraging AI, the designer can also impact the efficiency of the design process itself, enabling faster iteration and exploration, which indirectly benefits product development timelines and resource allocation. Growth Opportunities:

• Leadership: Potential to grow into a Lead UX Motion Designer role, taking ownership of larger product areas, mentoring junior designers, and influencing design strategy.

• Specialization: Deepen expertise in AI-driven design tools and multimodal interaction design, becoming a subject matter expert within Amazon.

• Cross-Functional Mobility: Opportunity to move into related design fields or product management roles within Amazon's vast ecosystem.

• Skill Expansion: Continuous learning and development in emerging design technologies, animation techniques, and user experience principles through internal resources, training, and industry events.

• Influence: Contribute to Amazon's global design standards and best practices, impacting product development across various device categories.

📝 Enhancement Note: As a Senior role, the expectation is not just execution but also strategic contribution, mentorship, and leadership in design thinking. The emphasis on AI integration presents a unique opportunity for growth in a rapidly evolving field. The career path at Amazon is often structured around increasing scope of impact, technical depth, and leadership responsibilities.

🌐 Work Environment

Office Type: Modern, collaborative office space designed to foster teamwork and innovation. Amazon offices typically offer amenities and environments conducive to creative work.

Office Location(s): San Francisco, California, United States. This location is a hub for tech and design talent, offering a vibrant professional community.

Workspace Context:

• Collaborative Environment: The role is on-site, emphasizing close collaboration with designers, researchers, engineers, and product managers. Expect a dynamic studio environment with regular team meetings, design critiques, and brainstorming sessions.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially specialized hardware or software for prototyping and AI integration. Amazon typically provides robust technological resources.

• Team Interaction: Daily interaction with immediate team members, frequent engagement with cross-functional partners, and regular presentations to design leadership and product stakeholders.

Work Schedule:

• The primary work arrangement is on-site in San Francisco.

• While the standard expectation is around 40 hours per week, the fast-paced nature of product development at Amazon might involve periods of intense work leading up to product launches or key milestones. The company generally aims to support work-life balance, but this can vary by team and project phase.

📝 Enhancement Note: The on-site requirement in San Francisco suggests a preference for in-person collaboration, which is crucial for a role focused on creative synergy and rapid iteration with diverse teams. The workspace will likely be equipped with state-of-the-art tools to support both traditional and AI-driven design processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application, focusing on experience, qualifications, and portfolio.

• Portfolio Presentation: You will likely be asked to present your portfolio to a panel of designers and potentially product managers. This is a critical stage where you'll showcase your best work, explain your process, and highlight your impact.

• Design Challenge/Exercise: A practical exercise may be given, either as a take-home assignment or a live session, to assess your problem-solving skills, design thinking, and ability to apply motion design principles to a specific scenario. This might involve creating a short animation, prototyping an interaction, or outlining a motion strategy.

• Behavioral Interviews: Questions will assess your experience with collaboration, problem-solving, handling feedback, conflict resolution, and alignment with Amazon's Leadership Principles.

• Technical Interviews: Deeper dives into your proficiency with design tools, understanding of animation principles, and experience with AI/generative tools.

• Final Round: Discussions with senior leadership to assess overall fit, strategic thinking, and potential for growth.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize those showcasing complex motion design, AI integration, user-centered problem-solving, and demonstrable impact.

• Tell a Story: For each project, clearly articulate the problem you were solving, your role and contributions, the process you followed (including research, ideation, iteration, and AI usage), the technical challenges, and the final outcome/impact. Use visuals and video extensively.

• Highlight AI Integration: Explicitly showcase how you've used AI or generative tools. What was the benefit? Did it speed up exploration, enable new types of motion, or improve efficiency? Provide concrete examples.

• Focus on UX Impact: Demonstrate how your motion design improved usability, engagement, clarity, or delight for the user. Quantify results where possible (e.g., "reduced task completion time by X%," "increased feature adoption by Y%").

• Showcase Process: Include sketches, wireframes, storyboards, motion studies, and prototypes to illustrate your design journey.

• Prepare for Questions: Be ready to discuss your design decisions, defend your choices, explain your process in detail, and answer questions about your role in team projects.

Challenge Preparation:

• Understand the Prompt: Carefully analyze any design challenge or exercise. Identify the core problem and constraints.

• Think Holistically: Consider the user, the business goals, and technical feasibility.

• Prototype & Execute: If given a take-home, aim for a polished, well-reasoned solution. If live, focus on clear communication of your thought process and a viable solution, even if not fully rendered.

• Practice Presentation: Rehearse presenting your work and explaining your rationale concisely and effectively.

📝 Enhancement Note: The interview process at Amazon is known for its rigor, with a strong emphasis on their Leadership Principles and a structured approach to evaluating candidates. For this role, the portfolio review and any design challenge will be key to assessing both creative talent and technical proficiency, especially regarding AI integration and delivering tangible UX improvements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for creating sophisticated UI animations, motion graphics, and motion studies. Proficiency in its core features, plugins, and expressions is expected.

• Figma: The standard for UI design and prototyping. Experience with its component system, auto-layout, and collaborative features is crucial.

• Generative AI Tools: Proficiency with AI platforms or tools for generating assets, exploring design variations, or prototyping interactive behaviors. Specific tools may vary, but an understanding of their application in motion design is key.

Analytics & Reporting:

• Amazon's Internal Tools: While specific tools are not listed, expect to work with internal Amazon platforms for user data analysis, A/B testing results, and performance tracking of design elements.

• Visualization Tools: Familiarity with tools that can help visualize data and present design impact metrics to stakeholders.

CRM & Automation:

• Project Management Tools: Experience with tools like Jira, Asana, or similar platforms for managing tasks, tracking progress, and collaborating within Agile workflows.

• Prototyping Tools: Beyond Figma, familiarity with tools like Principle, ProtoPie, or other specialized animation prototyping software for creating interactive motion sequences.

• Animation Implementation Tools: Experience with Lottie and Rive for exporting and integrating animations efficiently into development builds, ensuring performance and scalability.

📝 Enhancement Note: The tech stack emphasizes industry-standard design tools (After Effects, Figma) alongside a critical requirement for AI/generative tools, signaling a significant shift in design workflows. Familiarity with animation implementation tools like Lottie and Rive is also essential for bridging the gap between design and development.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Every design decision must be grounded in a deep understanding of customer needs and how motion can enhance their experience, making it more intuitive, delightful, and efficient.

• Bias for Action: A proactive approach to design, embracing rapid prototyping and iteration, especially with AI tools, to move concepts forward quickly and efficiently.

• Invent and Simplify: Pushing creative boundaries with new technologies like AI while ensuring that the resulting motion designs are simple, clear, and easy for customers to understand and use.

• Ownership: Taking full responsibility for the motion design elements of a product, from initial concept through implementation and performance monitoring.

• High Standards: Committing to excellence in design execution, ensuring that motion is polished, purposeful, and elevates the overall product quality.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with UX designers, researchers, product managers, and software engineers to ensure motion design aligns with broader product goals and technical capabilities.

• Constructive Feedback: Actively participating in design critiques, providing and receiving feedback constructively to improve designs and foster a learning environment.

• Knowledge Sharing: Willingness to share expertise, particularly in AI and advanced motion techniques, with the broader design team to elevate collective capabilities.

• Partnership with Engineering: Building strong working relationships with developers to ensure motion designs are implemented accurately and efficiently, understanding technical constraints and opportunities.

📝 Enhancement Note: Amazon's Leadership Principles are central to its culture. For this role, principles like "Customer Obsession," "Invent and Simplify," and "Bias for Action" are particularly relevant, emphasizing user-centricity, innovation with AI, and a fast-paced, results-oriented approach. Collaboration is key, requiring designers to be effective communicators and team players.

⚡ Challenges & Growth Opportunities

Challenges:

• Integrating AI Seamlessly: Effectively leveraging generative AI tools to enhance, rather than complicate, the motion design process and ensure the output meets high UX standards.

• Balancing Innovation with Scale: Creating novel motion experiences while ensuring they are scalable, performant, and consistent across Amazon's vast product ecosystem.

• Cross-Disciplinary Collaboration: Aligning diverse stakeholder expectations (design, product, engineering) and translating complex technical requirements into elegant motion solutions.

• Measuring Motion Impact: Developing and utilizing metrics to quantify the effectiveness and ROI of motion design on user behavior and product success.

Learning & Development Opportunities:

• AI in Design: Become a pioneer in applying generative AI to UX motion design, gaining expertise in emerging tools and workflows.

• Multimodal Design: Expand skills in designing for diverse interaction modes beyond traditional screen-based interfaces.

• Product Leadership: Influence the direction of major Amazon products like Fire TV through strategic design contributions.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the DxD studio.

• Industry Trends: Access to Amazon's resources for staying abreast of the latest trends in UX design, animation technology, and AI development.

📝 Enhancement Note: The primary challenge lies in navigating the frontier of AI in design while maintaining a strong focus on user experience and practical implementation within a large-scale organization. The growth opportunities are significant, particularly for those looking to specialize in cutting-edge design technologies and influence product strategy at a global level.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI or generative tools to significantly accelerate your motion design process or explore novel design directions. What was the outcome?" (Focus on specific tools, process, and impact.)

• "How would you approach designing motion for a new multimodal interaction on Fire TV, considering both voice and visual cues? What are the key principles you'd follow?" (Demonstrate strategic thinking and understanding of multimodal design.)

• "Tell me about a project where your motion design directly contributed to improving a key user metric (e.g., task completion, engagement, conversion). How did you measure this impact?" (Highlight data-driven design and ROI.) Company & Culture Questions:

• "How do you embody Amazon's Leadership Principle of 'Customer Obsession' in your motion design work?" (Connect your design process and outcomes to customer needs.)

• "Describe a situation where you had to work with engineering to implement a complex motion design. What were the challenges, and how did you ensure a successful outcome?" (Showcase collaboration and problem-solving with technical teams.)

• "How do you stay current with the rapidly evolving landscape of design tools, especially AI, and how do you evaluate new technologies for potential adoption?" (Demonstrate proactive learning and critical thinking.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of your contributions and the overall project goal. Then, dive into specific case studies, dedicating ample time to explain the problem, your process (including AI integration), your design decisions, and the results.

• Visual Storytelling: Use high-quality video examples of your motion work. Annotate key moments to highlight specific design choices or technical challenges. Show before-and-after comparisons or user flow breakdowns.

• Quantify Your Work: Whenever possible, present metrics that demonstrate the positive impact of your motion design on user experience, engagement, or business goals.

• Be Prepared for Technical Deep Dives: Be ready to discuss the intricacies of your animation techniques, the specific AI tools you used, and how you collaborated with engineers for implementation.

• Connect to Amazon: Frame your experience and examples in a way that demonstrates how your skills and approach align with Amazon's culture and product goals, especially concerning Fire TV and multimodal experiences.

📝 Enhancement Note: Amazon interviews are competency-based and heavily rooted in their Leadership Principles. For this role, expect questions that probe your ability to innovate (especially with AI), collaborate effectively, drive for results, and maintain high standards, all while keeping the customer at the center of your design decisions. Your portfolio presentation is your primary opportunity to showcase these competencies.

📌 Application Steps

To apply for this operations position:

• Submit your application through the official Amazon Jobs portal via the provided link.

• Tailor Your Resume: Ensure your resume clearly highlights your 7+ years of design experience, with a specific emphasis on your 3+ years as a UX Motion Designer. Use keywords from the job description, such as "UX Motion Design," "After Effects," "Figma," "Generative AI," "Prototyping," "Interaction Design," and "Multimodal Design." Quantify achievements where possible (e.g., "Designed motion for X product, resulting in Y% improvement in user engagement").

• Curate Your Portfolio: Prepare your online portfolio to showcase 3-5 of your most relevant projects. Focus on demonstrating your ability to create engaging motion for user interfaces, your process (including any AI integration), and your impact on user experience. Ensure links are active and easy to navigate. Be ready to present this portfolio during the interview process.

• Prepare for Behavioral and Technical Questions: Research Amazon's Leadership Principles and prepare specific examples from your experience that illustrate how you embody them. Practice articulating your design process, technical skills (especially with After Effects, Figma, and AI tools), and problem-solving approach.

• Research Fire TV & Amazon UX: Familiarize yourself with Amazon's Fire TV interface and other Amazon device experiences. Understand their design language and consider how motion design contributes to these products. This will help you tailor your responses and portfolio to the company's context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.