Sr. Product Designer

📍 Job Overview

Job Title: Sr. Product Designer

Company: Boozt

Location: Copenhagen, Denmark

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: May 11, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Spearhead end-to-end product design initiatives for customer-facing discovery features across multiple platforms (Web, Mobile Web, iOS, Android) for Boozt and Booztlet brands.

• Drive product strategy and execution through a collaborative "Squad Trio" model, partnering with Product Managers and Team Leads to define problems, test assumptions, and deliver impactful customer experiences.

• Champion the customer perspective in all product steering conversations, utilizing a range of discovery methods including qualitative research, quantitative signals, usability testing, and prototyping.

• Contribute to the evolution of the Product Design Chapter, focusing on design system development, craft enhancement, and elevating design quality across all squads.

• Shape the future of search, listing pages, and product discovery experiences, looking beyond immediate sprints to long-term strategic impact.

📝 Enhancement Note: This role is positioned within a "Squad Trio" model, emphasizing a highly collaborative and autonomous approach to product development. The focus on "discovery through delivery" suggests a hands-on role where the designer is integral to problem framing and solution ideation, not just execution. The mention of two brands (Boozt and Booztlet) and multiple platforms indicates a need for strong design system thinking and brand cohesion management.

📈 Primary Responsibilities

• Lead the discovery phase of product development, working with Product Managers and Team Leads to accurately frame problems, validate hypotheses, and identify valuable opportunities.

• Employ diverse discovery methods such as user interviews, usability testing, opportunity framing, rapid prototyping, and research synthesis to inform product decisions and represent the customer's voice.

• Take full ownership of the design process for key areas including search functionality, product listing pages, product cards, filtering mechanisms, and general browse/discovery surfaces.

• Design cohesive and compelling user experiences across Boozt and Booztlet brands, ensuring consistency while respecting platform-specific nuances on Web, iOS, and Android.

• Collaborate closely with engineering teams throughout the build process, providing clear rationale, resolving edge cases, assisting with Quality Assurance, and ensuring design fidelity in shipped products.

• Actively participate in the Product Design Chapter, contributing to the shared knowledge base, refining design practices, and advancing the company's design system.

• Contribute to the strategic vision and long-term evolution of Search & Listing functionalities, influencing the product roadmap beyond immediate development cycles.

📝 Enhancement Note: The emphasis on "owning end-to-end design" and "shaping how Search & Listing evolves over the next few years" highlights a strategic and senior-level responsibility. The requirement to design for two brands and four platforms necessitates a robust understanding of design systems, brand guidelines, and cross-platform design patterns.

🎓 Skills & Qualifications

Education:

• Formal education in Product Design, Industrial Design, Human-Computer Interaction, or equivalent practical experience.

Experience:

• Minimum of 5 years of dedicated product design experience, with a significant portion focused on consumer-facing digital products.

• Proven track record of working within cross-functional product teams, co-owning product direction and outcomes.

Required Skills:

• Product Design Leadership: Ability to lead design initiatives from concept to launch, guiding problem framing and solution development.

• UX/UI Expertise: Strong command of user experience principles, user interface design, and interaction design patterns.

• Prototyping & Wireframing: Proficiency in creating interactive prototypes and detailed wireframes to communicate design concepts.

• Figma Fluency: Advanced skills in using Figma for design, prototyping, and collaboration.

• Discovery & Research Methods: Hands-on experience with user interviews, usability testing, opportunity framing, and research synthesis.

• Cross-Platform Design: Ability to design consistently across web, iOS, and Android platforms.

• Brand Cohesion: Experience maintaining brand identity and user experience consistency across multiple brands or product lines.

• Collaboration: Proven ability to partner effectively with Product Managers and Engineers as equals.

• English Fluency: Professional proficiency in English, the company's corporate language.

Preferred Skills:

• Direct experience within a "Squad Trio" or similar product trio (Designer, PM, Engineering Lead) structure.

• Background in e-commerce, marketplace, retail, or specifically with search, browse, filtering, or product discovery features.

• Experience contributing to, maintaining, or evolving a design system across multiple brands or platforms.

• Familiarity with AI-assisted design workflows (e.g., for prototyping, content generation, research synthesis).

📝 Enhancement Note: The requirement for "meaningful time on consumer-facing digital products" and "experience keeping multiple brands or platforms coherent" suggests a need for a designer who understands scalability, brand architecture, and the nuances of digital product ecosystems. The emphasis on a portfolio showing "problems, context, process, trade-offs, and outcomes" is a critical differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for all applications.

• Showcase a clear design process, illustrating problem definition, user research, ideation, prototyping, user testing, and iteration.

• Demonstrate how you approached complex problems, the trade-offs you made, and the measurable outcomes achieved.

• Include examples of work across different platforms (web, mobile) and ideally for consumer-facing products.

Process Documentation:

• Clearly articulate your approach to user-centered design methodologies.

• Detail your experience with discovery techniques, including research, testing, and synthesis.

• Showcase your ability to collaborate effectively within cross-functional teams (PM, Engineering) throughout the entire product development lifecycle.

• Provide examples of how you translate customer insights and business requirements into tangible design solutions.

📝 Enhancement Note: The explicit requirement for a portfolio that details "problems, context, process, trade-offs, and outcomes" is crucial. This indicates that Boozt values a designer's strategic thinking and problem-solving capabilities over just polished final visuals. Applicants should focus on telling a story about their design journey for each project presented.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Senior Product Designer with 5+ years of experience in Copenhagen, Denmark, a competitive salary range is estimated between DKK 550,000 - DKK 800,000 annually. This range accounts for the cost of living in Copenhagen, the seniority of the role, and the specific responsibilities outlined.

Benefits:

• Great personal and internal career development opportunities.

• A culture built on trust, freedom, and responsibility.

• Driven and passionate international colleagues.

• A generous employee discount on Boozt and Booztlet products.

• Healthy and delicious breakfast and lunch provided daily.

• Top-quality coffee and fresh fruit available throughout the day.

• Access to an in-house gym.

• Onsite masseuse services.

• Access to a medical doctor.

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week. The company culture emphasizes trust, freedom, and responsibility, suggesting a degree of flexibility within these hours, though the role is based on-site.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in Copenhagen. Actual compensation will depend on the candidate's specific experience, skills, and performance during the interview process. The listed benefits are extensive and highlight Boozt's commitment to employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Fashion, Kids, Sports, Beauty, Home)

Company Size: Over 1,100 colleagues across Europe.

Founded: Boozt was founded in 2007, with Booztlet launching later. The company has grown significantly since its inception, establishing itself as a major player in Nordic e-commerce.

Team Structure:

• Squad-Based Organization: Product development operates through cross-functional squads, each comprising a Squad Trio: Product Designer, Product Manager, and Team Lead.

• Product Design Chapter: Designers are part of a dedicated Product Design Chapter, fostering collaboration, skill development, and the advancement of design standards.

• Cross-Functional Collaboration: The role emphasizes close partnership with Product Managers for business context and outcome focus, and Team Leads for engineering direction and delivery focus.

Methodology:

• Agile & Cross-Functional: Work is organized around agile methodologies within cross-functional squads.

• Customer-Centric Discovery: Strong emphasis on understanding customer needs through various research and testing methods.

• Outcome-Oriented: Focus on delivering value and achieving defined outcomes for both customers and the business.

• Data-Informed Decisions: While design is customer-led, quantitative signals and business context are crucial for decision-making.

Company Website: https://careers.booztgroup.com

📝 Enhancement Note: Boozt's culture is defined by "trust, freedom, and responsibility." This implies a high degree of autonomy for employees, coupled with an expectation of ownership and accountability. The "Squad Trio" model is central to this, promoting integrated product teams. The company's growth and presence across Europe suggest a dynamic and international work environment.

📈 Career & Growth Analysis

Operations Career Level:

This role is for a Senior Product Designer, indicating a level of expertise and autonomy. The responsibilities extend beyond individual task execution to include problem framing, strategic input, and influencing product direction. It signifies a move towards design leadership within a specific product area.

Reporting Structure:

The Senior Product Designer will work within a "Squad Trio" comprising a Product Manager and a Team Lead. They will also be part of the broader Product Design Chapter, likely reporting to a Design Lead or Head of Design for chapter-related activities and career development.

Operations Impact:

The designer will directly influence how millions of customers discover products, impacting key business metrics such as conversion rates, customer engagement, and overall site usability. Their work on search and listing pages is fundamental to the e-commerce funnel, making their impact on revenue and customer satisfaction significant.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer role, managing a team or a larger product domain.

• Specialization: Deepen expertise in e-commerce UX, product discovery, or design systems within a large-scale retail environment.

• Cross-functional Expertise: Develop strong product management and engineering collaboration skills, enhancing overall product development acumen.

• Chapter Development: Contribute to shaping design processes, mentoring junior designers, and driving design initiatives across the organization.

• AI/ML Integration: Gain experience in integrating emerging technologies like AI into design workflows.

📝 Enhancement Note: The growth opportunities are framed around both individual technical/design advancement and broader leadership/strategic contributions within the product organization. The emphasis on shaping the future of product discovery suggests a role with significant potential for long-term impact and career progression within Boozt.

🌐 Work Environment

Office Type:

The role is based in Boozt's Copenhagen Innovation Lab, located in the "Krystallen" building. This is described as an HQ that is iconic, energy-efficient, and architecturally recognized, suggesting a modern, well-equipped, and stimulating workspace.

Office Location(s):

The primary work location is Copenhagen, Denmark, specifically at Krystallen building in the heart of the city. Applicants must have the legal right to work in Denmark.

Workspace Context:

• Collaborative Hub: The Copenhagen HQ is designed to foster innovation and collaboration, likely featuring open spaces and meeting areas conducive to teamwork.

• Technology Rich: As a tech-focused e-commerce company, expect access to modern design tools, hardware, and software essential for product design.

• Team Interaction: The "Squad Trio" model and the Product Design Chapter ensure regular interaction with Product Managers, Engineers, and fellow designers, fostering a dynamic and communicative environment.

Work Schedule:

The position is full-time, with standard working hours. The company culture emphasizes trust and freedom, which may translate to some flexibility in daily schedules, but the role is designated as on-site, requiring physical presence at the Copenhagen office.

📝 Enhancement Note: The description of the Krystallen building as "iconic," "energy-efficient," and "recognized for its architectural design and sustainability" implies a premium office environment that Boozt leverages to attract talent. The focus on being in the "heart of the city" suggests good accessibility and a vibrant working location.

📄 Application & Portfolio Review Process

Interview Process:

The company mentions reviewing applications on an ongoing basis and provides a link to their "Recruitment" page for more details. While specific stages aren't detailed, a typical senior design role interview process might include:

1. Initial Screening: HR or Recruiter call to assess basic qualifications, cultural fit, and alignment with role requirements.

2. Portfolio Review & Interview: A deep dive into the candidate's portfolio with a hiring manager or senior designer, focusing on process, problem-solving, and outcomes. This is often combined with behavioral questions.

3. Design Challenge/Exercise: A practical exercise, potentially a case study or a take-home assignment, to assess design thinking, problem-solving skills, and execution capabilities.

4. Cross-functional Interviews: Meetings with Product Managers, Team Leads, or engineers to evaluate collaboration style and cross-functional synergy.

5. Final Interview: Potentially with a senior leader (e.g., Head of Product, Head of Design) to discuss overall fit, strategic thinking, and long-term vision.

Portfolio Review Tips:

• Mandatory Inclusion: A portfolio is strictly required. Ensure it is easily accessible (e.g., via a link) and well-organized.

• Storytelling: Structure case studies to tell a clear story: the problem, your role, the process, your decisions (and why), trade-offs considered, and the final outcomes (quantified where possible).

• Process Over Polish: Emphasize the "why" and "how" behind your design choices. Show sketches, wireframes, user flows, and research findings, not just final high-fidelity mockups.

• Brand & Platform Nuance: If showcasing e-commerce or multi-platform work, highlight how you handled brand consistency and platform-specific UX/UI.

• Conciseness: Be prepared to walk through your portfolio concisely, focusing on the most relevant projects for this role.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the problem statement, target users, and business goals.

• Think Aloud: For live exercises, articulate your thought process clearly. Explain your assumptions, the methods you'd use, and how you'd approach trade-offs.

• Focus on Problem Framing: Demonstrate your ability to clarify ambiguous problems before jumping to solutions.

• Consider Search & Discovery: Given the squad's focus, be prepared for challenges related to product discovery, search relevance, filtering, or listing page optimization.

• E-commerce Acumen: Familiarize yourself with common e-commerce UX patterns and challenges.

📝 Enhancement Note: The explicit mention that "we only review applications with a portfolio attached" is a critical piece of information. This means candidates must prioritize creating and refining a strong portfolio before applying. The "Recruitment" page linked in the description likely contains further details on the interview process.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as a required skill, indicating it's the primary tool for UI design, prototyping, and collaboration.

• Prototyping Tools: While Figma is specified, proficiency in other prototyping tools may be beneficial.

• User Research & Testing Platforms: Experience with tools for conducting user interviews and usability testing (e.g., UserTesting.com, Maze, Lookback) is implied by the responsibilities.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics or similar platforms to understand user behavior, track conversion funnels, and gather quantitative data is likely expected.

• Data Visualization: Experience interpreting data visualizations and dashboards to inform design decisions.

CRM & Automation:

• While not directly mentioned for the designer role, understanding how CRM and marketing automation platforms feed into customer journeys can provide valuable context.

📝 Enhancement Note: The explicit mention of Figma highlights its central role. Designers should be prepared to demonstrate advanced Figma skills, including component-based design, design system integration, and collaborative workflows. Familiarity with tools supporting the full product development lifecycle (from research to QA) will be advantageous.

👥 Team Culture & Values

Operations Values:

• Trust, Freedom, and Responsibility: This is the core cultural tenet. It implies autonomy, ownership, and accountability for one's work and impact.

• Customer Curiosity: A strong drive to understand and serve the customer's needs.

• Pragmatism and Trade-offs: A realistic approach to problem-solving, acknowledging constraints and making informed decisions.

• Collaboration: Working effectively with peers, product managers, and engineers as equal partners.

• Craftsmanship: A commitment to high-quality design execution and continuous improvement.

Collaboration Style:

• Squad Trio Model: Intense, integrated collaboration within a small, cross-functional team (Designer, PM, Team Lead).

• Chapter Collaboration: Active participation in the Product Design Chapter for knowledge sharing, feedback, and skill development.

• Open Communication: Encouragement of constructive debate and disagreement to arrive at the best solutions.

• Data-Informed Design: Collaboration involves leveraging data and insights from both qualitative and quantitative sources.

📝 Enhancement Note: The values of "trust, freedom, and responsibility" suggest a culture that empowers individuals but also demands high levels of self-management and proactive contribution. The emphasis on disagreeing well highlights a mature approach to conflict resolution and team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency: Designing for two distinct brands (Boozt and Booztlet) across multiple platforms (Web, iOS, Android) requires careful management of brand identity and user experience.

• Evolving E-commerce Landscape: Staying ahead of trends in e-commerce, search, and product discovery, including the potential integration of AI technologies.

• Cross-Functional Alignment: Navigating priorities and ensuring alignment between design, product management, and engineering within a fast-paced environment.

• Measuring Design Impact: Quantifying the effectiveness of design solutions and demonstrating ROI, particularly in areas like search and discovery.

Learning & Development Opportunities:

• Design System Evolution: Contribute to and learn from the development and scaling of a mature design system across multiple brands.

• E-commerce Specialization: Deepen expertise in the complexities of fashion e-commerce UX, including personalization, discovery, and conversion optimization.

• AI in Design: Explore and implement AI-assisted design workflows, gaining experience with cutting-edge tools and methodologies.

• Leadership Development: Opportunities to mentor junior designers, lead initiatives within the Product Design Chapter, and potentially move into leadership roles.

• Cross-functional Exposure: Gain valuable experience working closely with product management and engineering, broadening your understanding of the product lifecycle.

📝 Enhancement Note: The challenges are framed as opportunities for growth. The company actively encourages learning and development, particularly in areas like AI and design system management, which are highly relevant in modern product design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance brand consistency with platform-specific user needs. How did you approach it?" (Preparation: Prepare a case study showcasing multi-brand/multi-platform work.)

• "How do you approach framing ambiguous problems and testing assumptions early in the product development cycle?" (Preparation: Discuss your discovery process, emphasizing user research and hypothesis validation.)

Company & Culture Questions:

• "What interests you about Boozt's 'trust, freedom, and responsibility' culture?" (Preparation: Reflect on how your working style aligns with these values and provide examples.)

• "How do you typically collaborate with Product Managers and Engineers? Describe a situation where you had a disagreement and how you resolved it." (Preparation: Highlight your collaborative approach and conflict resolution skills, focusing on constructive debate.)

Portfolio Presentation Strategy:

• Selectivity: Choose 2-3 projects that best represent your skills for this role, focusing on consumer-facing digital products, e-commerce, or complex discovery features.

• Narrative Arc: For each project, clearly define the problem, your role and responsibilities, the user/business context, your design process (research, ideation, testing, iteration), key decisions and trade-offs, and the final outcomes (quantified if possible).

• Visual Storytelling: Use visuals (sketches, wireframes, user flows, prototypes, final screens) to support your narrative.

• Tool Proficiency: Be ready to discuss your experience with Figma and other relevant tools.

• Conciseness & Clarity: Practice presenting your work within a given timeframe, ensuring your message is clear and impactful.

📝 Enhancement Note: The emphasis on "problems, context, process, trade-offs, and outcomes" in the portfolio requirement directly translates into the types of questions and case studies you can expect. Focus on demonstrating strategic thinking and a robust, user-centered design process.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Boozt careers site.

• Portfolio Customization: Ensure your portfolio is up-to-date, easily accessible, and highlights projects demonstrating your experience in consumer-facing digital products, ideally within e-commerce or search/discovery contexts. Tailor your project selection to showcase your strengths relevant to Boozt's needs.

• Resume Optimization: Update your resume to clearly reflect your 5+ years of product design experience, specific achievements in UX/UI, interaction design, prototyping, and cross-functional collaboration. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and collaboration experiences. Prepare to discuss specific case studies from your portfolio in detail, focusing on outcomes and trade-offs.

• Company Research: Familiarize yourself with Boozt.com and Booztlet.com, understanding their user experience, product offerings, and brand positioning. Research Boozt's company values and culture to articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.