Social Media and Design Manager

📍 Job Overview

Job Title: Social Media and Design Manager

Company: Smyrna Ready Mix, LLC

Location: Murfreesboro, Tennessee, United States

Job Type: FULL_TIME

Category: Marketing & Communications Operations

Date Posted: 2026-09-04

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the development and execution of comprehensive social media content strategies across a diverse range of digital platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, X, websites, and podcasts.

• Manage and maintain the integrity of corporate social media accounts and additional pages representing various company brands, divisions, locations, programs, and initiatives, ensuring consistent brand messaging.

• Craft engaging, platform-specific content, including branded graphics, templates, advertisements, and promotional assets, leveraging tools like Canva and Adobe Creative Suite.

• Collaborate closely with content producers to transform raw photography, video footage, interviews, and podcasts into compelling digital narratives and assets.

• Actively monitor online conversations, respond to comments and messages, and foster professional audience engagement to build a strong community presence.

📝 Enhancement Note: While the job title is "Social Media and Design Manager," the responsibilities clearly indicate a role that bridges marketing operations and creative execution. The emphasis on strategy, content calendar management, cross-functional collaboration, and performance tracking aligns with operational aspects of marketing, making "Marketing & Communications Operations" a fitting category. The requirement to manage multiple platforms and create a variety of assets suggests a need for robust process management and workflow efficiency, core tenets of operations roles.

📈 Primary Responsibilities

• Develop, implement, and manage a multi-platform content calendar, ensuring timely and strategic publishing of content across all designated social media channels.

• Design and produce high-quality branded graphics, templates, advertisements, thumbnails, and recruiting materials using Canva and/or Adobe Creative Suite, adhering strictly to brand guidelines.

• Collaborate with the Content Producer on photo and video shoots, and actively participate in transforming raw media assets into polished digital content suitable for various platforms.

• Capture and perform basic editing of photography and short-form video content as needed, contributing to the visual storytelling efforts of the company.

• Provide on-site support for company events, sponsorship activations, community initiatives, trade shows, and team member programs, including setup, content capture, and real-time social media coverage.

• Monitor social media channels for comments, messages, mentions, and online conversations, ensuring prompt, professional, and brand-aligned responses to maintain positive audience engagement.

• Partner with leadership, operations, sales, recruiting, and other departments to identify compelling stories, gather content, and support integrated company campaigns.

• Track, analyze, and report on key performance metrics such as audience growth, engagement rates, video views, watch time, and website traffic to inform future content strategies.

• Maintain brand consistency, secure and manage account access, and ensure accurate page information and publishing standards are upheld across all company-affiliated social media accounts.

• Stay abreast of platform algorithm changes, audience trends, and emerging content opportunities to continuously optimize the social media strategy.

• Manage multiple projects, coordinate approvals, and meet deadlines, while demonstrating agility and responsiveness to time-sensitive requests and emerging opportunities.

📝 Enhancement Note: The responsibilities listed are extensive and cover both strategic content development and tactical execution. The requirement to "manage multiple projects, approvals, and deadlines while responding quickly to time-sensitive needs" highlights the need for strong project management and workflow optimization skills, which are critical in operations roles. The emphasis on collaborating with various departments (leadership, operations, sales, recruiting) underscores the cross-functional nature of this role and its impact on broader business objectives.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, or a closely related field is preferred. Equivalent professional experience will be considered as a substitute for a formal degree.

Experience: A minimum of three years of progressive experience in social media management, graphic design, content strategy development, or digital marketing is preferred.

Required Skills:

• Proven experience managing multiple social media accounts or brands simultaneously, demonstrating an understanding of platform-specific nuances and audience engagement tactics.

• Strong proficiency in Canva for creating professional, on-brand graphics; demonstrated ability to design visually appealing marketing collateral.

• Solid understanding of typography, layout, color theory, branding principles, and visual hierarchy essential for creating impactful designs.

• Excellent writing, editing, proofreading, and storytelling skills, with the ability to craft compelling narratives for various audiences and platforms.

• Experience utilizing social media scheduling, analytics, and reporting tools to track performance and inform strategy adjustments.

• Ability to work independently, manage competing priorities effectively, and exercise sound professional judgment in decision-making.

• Strong collaboration and communication skills, with the ability to interact effectively with stakeholders at all levels of the organization. Preferred Skills:

• Experience with Adobe Creative Suite (e.g., Photoshop, Illustrator, Premiere Pro) for advanced graphic design and video editing tasks.

• Basic photography and video editing capabilities, including short-form content creation for platforms like TikTok and Instagram Reels.

• Experience within a multi-location, construction, manufacturing, or industrial company, providing context for industry-specific communication needs.

• Familiarity with website content management systems (CMS) and basic SEO principles.

• Experience with paid social media advertising campaign management and optimization.

📝 Enhancement Note: The "preferred" skills like Adobe Creative Suite and experience in industrial sectors are crucial differentiators for candidates. The requirement for a portfolio is implicitly understood for a design and content role, and the description emphasizes the need for both creative output and strategic thinking, which is common for mid-level operations roles that require a blend of tactical execution and strategic input. The emphasis on "equivalent experience" acknowledges that practical skills can be as valuable as formal education in this field.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing successful social media content campaigns, demonstrating strategic planning, creative execution, and measurable results.

• Examples of branded graphics, templates, and marketing assets created for diverse purposes (e.g., promotions, recruitment, events), highlighting design proficiency and brand adherence.

• Case studies or detailed project descriptions detailing your role in content development, from concept to execution, for social media, digital marketing, or design initiatives.

• Evidence of ability to adapt content and design styles for different platforms (e.g., Instagram Stories vs. LinkedIn posts) and target audiences.

• Documentation of how you have tracked and analyzed social media performance metrics to inform strategy and demonstrate ROI. Process Documentation:

• Demonstrate experience in developing and adhering to content creation workflows, from ideation and drafting to approval and publishing.

• Showcase understanding of processes for managing social media accounts, including scheduling, monitoring, and engagement protocols.

• Provide examples of how you have collaborated with cross-functional teams to gather information, stories, and assets for content creation.

• Illustrate your approach to staying updated on industry trends, platform changes, and emerging content opportunities to refine processes.

📝 Enhancement Note: For a role like this, a portfolio is not just a collection of work but a demonstration of process and strategic thinking. The requirements emphasize not just the final output but the journey of content creation and social media management, which is crucial for evaluating a candidate's operational capabilities. The ability to document and articulate these processes is key for an operations-minded candidate.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Social Media and Design Manager with 3+ years of experience in a mid-sized company within the Murfreesboro, TN area, the estimated annual salary range is $60,000 - $80,000. This estimate considers the blend of marketing strategy, graphic design, and operational management responsibilities, as well as the specific demands of supporting a large industrial company.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans to support employee health and well-being.

• Life Insurance coverage to provide financial security for employees and their families.

• 401(k) retirement savings plan with a company match, aiding in long-term financial planning.

• Paid Time Off (PTO) and six paid holidays to ensure work-life balance and provide opportunities for rest and rejuvenation.

• Access to a 24-hour fitness center, promoting a healthy and active lifestyle.

• Professional development opportunities, including access to conferences, certifications, and equipment training, fostering continuous learning and career growth.

• Participation in company events and volunteer opportunities, encouraging team building and community involvement.

• A supportive and people-focused company culture that values its employees.

Working Hours: The standard working hours for this full-time position are approximately 40 hours per week. While a consistent on-site presence is expected, occasional flexibility may be required to support company events or critical campaign launches, which could include evenings or weekends.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in the specified location and industry, considering the experience level and the comprehensive nature of the responsibilities. The benefits package is detailed to highlight the value proposition for potential candidates. The working hours note the expectation of a standard week but also the need for flexibility, common in roles with event support and time-sensitive content demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Construction Materials and Services sector, specifically as a leading provider of ready-mix concrete. This industry context implies a focus on reliability, quality, efficiency, and strong operational execution. The marketing and communication efforts need to resonate with a broad audience, from industrial clients to potential employees, while maintaining a professional and grounded brand image.

Company Size: SRM Concrete is a large, family-owned and operated company, described as the largest ready-mix concrete producer in the United States with over 8,500 team members across 24 states. This significant scale suggests a structured organization with established processes and a robust infrastructure, but also a commitment to maintaining a "people-first" culture.

Founded: Founded in 1999, SRM Concrete has grown significantly over the past two decades, establishing itself as a major player in its industry. This history indicates a company that values growth, stability, and long-term vision, which can translate into opportunities for employees to grow with the company.

Team Structure:

• The Social Media and Design Manager will likely be part of a broader Marketing or Communications department, potentially working alongside other specialists like content producers, digital marketers, or graphic designers.

• The role will report to a Marketing Director or similar leadership position, with significant collaboration expected with departmental heads in Operations, Sales, and Recruiting.

• Cross-functional collaboration is a key aspect, requiring the manager to effectively liaise with various departments to gather stories, support campaigns, and ensure cohesive brand messaging across the organization. Methodology:

• Data analysis is a core component, requiring the manager to track and interpret social media performance metrics to inform content strategy and demonstrate impact.

• Workflow planning and optimization strategies are essential for managing a content calendar across multiple platforms and projects efficiently.

• Automation and efficiency practices are expected in the use of scheduling tools and design templates to streamline content production and distribution.

Company Website: https://smyrnareadymix.com/

📝 Enhancement Note: Understanding the company's industry and size is crucial for a candidate to tailor their application and interview responses. For a large industrial company, the communication style might be more direct and focused on reliability and expertise, which should be reflected in social media content. The "people-first culture" coupled with "family-owned" suggests a blend of professional operations and a more personal, supportive environment.

📈 Career & Growth Analysis

Operations Career Level: This position is positioned at a Mid-Level of a marketing and communications operations career path. It requires independent execution of strategic plans and hands-on creation of content and designs. The role demands a blend of creative talent and operational discipline, including project management, process adherence, and performance tracking. It serves as a crucial link between creative output and business objectives, managing the operational flow of content production and distribution.

Reporting Structure: The Social Media and Design Manager will likely report to a Marketing Director, VP of Marketing, or a similar senior marketing leader. This structure places the role within the strategic leadership of the marketing function, with direct access to decision-makers for campaign alignment and resource allocation. The manager will also be a key collaborator with operational departments, ensuring marketing initiatives support broader company goals.

Operations Impact: The operations impact of this role is significant. By managing the company's public-facing digital identity, the Social Media and Design Manager directly influences brand perception, customer engagement, talent acquisition, and community relations. Effective social media and design strategies can drive lead generation, enhance brand loyalty, attract top talent, and support operational initiatives by creating cohesive communication campaigns.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific platforms (e.g., advanced YouTube strategy, TikTok trend analysis) or content formats (e.g., animated graphics, long-form video production).

• Leadership: Advancement to a Senior Social Media Manager or Marketing Manager role, overseeing a team, managing larger budgets, and developing more comprehensive marketing strategies.

• Cross-functional Advancement: Opportunity to move into broader marketing roles, brand management, or even operational project management roles within the company, leveraging a strong understanding of communication channels and operational workflows.

• Skill Development: Continuous learning through industry conferences, certifications (e.g., in advanced analytics, specific design software), and hands-on experience with emerging digital marketing technologies.

📝 Enhancement Note: This analysis frames the role not just as a creative position but as a critical operational function within marketing. The growth opportunities highlight how this role can serve as a stepping stone for further career development within operations or broader marketing leadership, emphasizing the transferable skills gained.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office environment where the Social Media and Design Manager will work alongside colleagues. This setting fosters direct collaboration, spontaneous idea-sharing, and easier access to necessary resources and team members from other departments.

Office Location(s): The primary office is located in Murfreesboro, Tennessee. This location serves as the hub for operations and administrative functions, offering a central point for team meetings and collaborative work. The role may require travel to support company events and initiatives across various locations.

Workspace Context:

• The workspace is expected to be collaborative, providing opportunities for direct interaction with marketing team members, content producers, and colleagues from operations, sales, and recruiting departments.

• Access to necessary operations tools and technology, including design software (Canva, Adobe Creative Suite), social media management platforms, and potentially company-specific communication tools, will be provided.

• Opportunities for team interaction will be frequent, both within the marketing department and through cross-functional project collaboration, enabling a dynamic and engaged work environment.

Work Schedule: The standard work schedule will be approximately 40 hours per week, typically aligning with standard business hours. However, the nature of social media management and event support may necessitate occasional flexibility, requiring work during evenings or weekends to manage time-sensitive content, monitor live events, or meet campaign deadlines.

📝 Enhancement Note: The emphasis on "on-site" and "collaborative" environment suggests that candidates who thrive in team settings and prefer direct interaction will find this role appealing. The note about occasional off-hours work is a realistic expectation for social media and event-related roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess qualifications, experience, and creative output. Candidates will be evaluated on their ability to demonstrate strategic thinking, design proficiency, and relevant industry experience.

• First Interview (Hiring Manager/Team Lead): This stage will focus on diving deeper into the candidate's resume, understanding their experience with social media strategy, content creation, and team collaboration. Behavioral questions will assess problem-solving skills and ability to manage multiple projects.

• Portfolio Presentation & Skills Assessment: Candidates will be asked to present a selection of their work, explaining their process, strategic approach, and the results achieved for specific projects. This may include a practical design or content creation exercise to evaluate hands-on skills and efficiency.

• Final Interview (Leadership/Cross-functional Stakeholders): This interview will assess cultural fit, strategic alignment with company goals, and the candidate's ability to collaborate effectively with various departments, including operations and sales. Discussions may revolve around how social media and design can support broader business objectives.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your diverse skill set relevant to this role: social media strategy, graphic design, content creation, and impact measurement.

• Tell a Story: For each project, clearly articulate the challenge, your strategic approach, the execution process (including tools used), and the quantifiable results or impact achieved. Emphasize your role and contributions.

• Showcase Versatility: Include examples that demonstrate your ability to create content for different platforms and audiences, and showcase your proficiency in both Canva and, ideally, Adobe Creative Suite.

• Highlight Operations Alignment: If possible, include examples where your work directly supported operational goals, such as recruitment campaigns, event promotion, or internal communications.

• Be Prepared for Questions: Anticipate questions about your decision-making process, how you handle feedback, and how you manage deadlines and competing priorities.

Challenge Preparation:

• Content Strategy Scenario: Be prepared for a hypothetical scenario where you need to develop a social media content plan for a specific company initiative or challenge. Focus on audience identification, platform selection, content themes, and key performance indicators (KPIs).

• Design Task: You may be given a brief to create a social media graphic or a small set of assets for a simulated campaign. Focus on adhering to brand guidelines, visual appeal, and clarity of message.

• Problem-Solving: Expect questions about how you would handle negative feedback online, manage a crisis communication scenario on social media, or improve engagement on a specific platform.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their skills and experience effectively in the context of an operations-focused marketing role. The emphasis on portfolio presentation and practical challenges aligns with how many operations roles are assessed.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Essential for rapid creation of professional, on-brand graphics, templates, and promotional assets. Expect proficiency in utilizing its features for efficiency and consistency.

• Adobe Creative Suite (Preferred): Proficiency in Photoshop for image editing and graphic creation, Illustrator for vector graphics, and potentially Premiere Pro or After Effects for video editing and motion graphics, will be highly advantageous.

• Social Media Management Platforms: Experience with tools like Hootsuite, Buffer, Sprout Social, or similar platforms for scheduling posts, monitoring engagement, and managing multiple accounts efficiently.

Analytics & Reporting:

• Native Social Media Analytics: Deep understanding of insights provided by Facebook Insights, Instagram Analytics, LinkedIn Analytics, YouTube Analytics, and TikTok Analytics to track key performance indicators (KPIs).

• Website Analytics (e.g., Google Analytics): Ability to track website traffic originating from social media, understand user behavior, and report on conversion metrics.

• Reporting Dashboards: Experience in consolidating data from various sources into clear, concise reports or dashboards for leadership, demonstrating campaign performance and ROI.

CRM & Automation:

• CRM Integration (Potential): While not explicitly stated, understanding how social media efforts can integrate with CRM systems (e.g., Salesforce, HubSpot) to track leads or customer interactions is a plus.

• Marketing Automation Tools (Basic Awareness): Familiarity with how social media campaigns can be part of larger marketing automation workflows.

📝 Enhancement Note: Listing specific tools and their expected usage context is critical for operations professionals. This section clarifies the technical proficiency required and how these tools are integrated into the daily workflow and reporting processes of the role.

👥 Team Culture & Values

Operations Values:

• Efficiency & Productivity: A strong emphasis on streamlining processes, optimizing workflows, and maximizing output from available resources to ensure timely delivery of high-quality content.

• Data-Driven Decision Making: A commitment to using analytics and performance metrics to inform strategy, measure success, and drive continuous improvement in social media and design efforts.

• Collaboration & Communication: Valuing open communication, active listening, and effective teamwork across departments to ensure cohesive brand messaging and support company-wide objectives.

• Adaptability & Innovation: Embracing change, staying current with digital trends, and being willing to experiment with new platforms, tools, and content formats to keep the brand relevant and engaging.

• Quality & Brand Integrity: A dedication to maintaining high standards in all creative output and ensuring consistent brand representation across all touchpoints.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with operations, sales, recruiting, and leadership teams to gather insights, align on messaging, and create integrated campaigns that support diverse business needs.

• Feedback-Driven Improvement: An open approach to receiving and providing constructive feedback on creative work and strategic plans, fostering a culture of continuous learning and refinement.

• Knowledge Sharing: A willingness to share best practices, insights, and learnings from social media performance and design trends with the broader marketing team and relevant stakeholders.

📝 Enhancement Note: Understanding the company's values and collaboration style is key for operations candidates to assess cultural fit and how they can best contribute to the team's success. The focus on "efficiency," "data-driven," and "collaboration" are hallmarks of strong operations environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Operational Constraints: Effectively translating creative ideas into tangible content within project timelines, budget limitations, and brand guidelines, while also managing the operational demands of multiple platforms.

• Keeping Pace with Evolving Digital Landscape: Continuously adapting strategies and content to keep up with rapid changes in social media algorithms, platform features, and audience behavior across various digital channels.

• Measuring and Demonstrating ROI: Quantifying the impact of social media and design efforts on business objectives, such as lead generation, brand awareness, and talent acquisition, in a tangible way for stakeholders.

• Maintaining Brand Consistency Across Diverse Platforms: Ensuring a unified brand voice and visual identity across numerous social media channels, each with its own unique audience and content format expectations.

Learning & Development Opportunities:

• Advanced Digital Marketing & Design Certifications: Pursuing specialized training in areas like advanced social media advertising, video production, UI/UX design principles, or specific analytics tools.

• Industry Conferences & Webinars: Attending events focused on social media marketing, digital design, and content strategy to stay ahead of trends and network with peers.

• Mentorship and Leadership Development: Opportunities to learn from senior marketing leaders, potentially take on project leadership roles, and develop skills for future management positions.

• Exposure to Diverse Business Functions: Gaining deeper insights into the operational needs and strategic goals of departments like sales, operations, and recruiting, which can inform more impactful marketing strategies.

📝 Enhancement Note: Identifying potential challenges and linking them to growth opportunities provides a realistic outlook for candidates and highlights how the company supports employee development in overcoming these hurdles. This is particularly relevant for operations roles where problem-solving and continuous improvement are paramount.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a social media content strategy for a new product launch or company initiative. How do you ensure it aligns with broader business objectives?" (Preparation: Focus on your structured approach, audience analysis, platform selection rationale, content themes, and KPIs. Connect it to business goals like lead generation or brand awareness.)

• "How do you approach creating branded graphics and visual assets? Walk us through a project where you had to adhere to strict brand guidelines while still being creative." (Preparation: Be ready to discuss your design thinking, tool proficiency, and how you balance creative execution with brand integrity. Use a specific portfolio example.)

• "Imagine our company is facing negative sentiment on social media regarding an operational issue. How would you manage this situation from a social media and communications perspective?" (Preparation: Outline your crisis communication plan, emphasizing empathy, transparency, timely responses, and coordination with relevant departments like operations.) Company & Culture Questions:

• "Why are you interested in working for Smyrna Ready Mix, and how do you see your skills contributing to our specific industry?" (Preparation: Research SRM Concrete thoroughly. Highlight your understanding of their industry, scale, and values, and connect your social media/design expertise to their business needs, e.g., recruitment, brand building in construction.)

• "How do you typically collaborate with teams outside of marketing, such as operations or sales? Can you give an example of a successful cross-functional project?" (Preparation: Emphasize your ability to understand different departmental needs and translate them into effective communication strategies. Provide a specific example where collaboration led to a positive outcome.)

• "How do you measure the success of your social media campaigns and design projects? What metrics do you prioritize, and how do you report on them?" (Preparation: Discuss your understanding of relevant KPIs, your experience with analytics tools, and your approach to reporting ROI and impact to stakeholders.) Portfolio Presentation Strategy:

• Focus on Impact: For each selected piece, clearly state the objective, your specific role, the strategy employed, the execution process, and the measurable results (e.g., engagement increase, website traffic, leads generated).

• Showcase Process: Be prepared to walk through your thought process for a particular project, from initial brief to final delivery. This demonstrates your operational approach to creative work.

• Highlight Versatility: Demonstrate your ability to adapt your style and content for different platforms and audiences. Showcase examples that highlight both strategic thinking and creative execution.

• Address Company Context: Tailor your examples to resonate with SRM Concrete's industry and goals. If you have relevant experience in industrial sectors, make sure to highlight it.

📝 Enhancement Note: This section provides concrete examples of interview questions and strategies, guiding candidates on how to prepare and what to emphasize, particularly focusing on the operational and strategic aspects of the role.

📌 Application Steps

To apply for this Social Media and Design Manager position:

• Submit your application through the provided link on the careers-smyrnareadymix.icims.com portal.

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, particularly focusing on social media strategy, graphic design (Canva, Adobe Suite), content creation, analytics, and cross-functional collaboration. Quantify your achievements with specific metrics whenever possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link), and showcases your best work relevant to social media management, graphic design, and campaign execution. Organize it logically with clear project descriptions.

• Research the Company: Thoroughly review Smyrna Ready Mix, LLC's website, social media presence, and recent news. Understand their industry, company culture, and current marketing efforts to better tailor your application and interview responses.

• Practice Your Presentation: Rehearse presenting your portfolio and answering potential interview questions, focusing on articulating your strategic approach, operational processes, and quantifiable results.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.