Social Media & Content Designer

📍 Job Overview

Job Title: Social Media & Content Designer

Company: Clera

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Marketing Operations / GTM Operations (Content & Brand Focus)

Date Posted: 2026-08-19T00:00:00

Experience Level: Mid-Level (2-7 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the end-to-end management and growth of Clera's social media presence, transforming complex legal information into engaging visual narratives for a broad audience.

• Develop and execute a comprehensive content calendar, ensuring a strategic mix of timely immigration news and evergreen educational content across major platforms like LinkedIn, Instagram, and X.

• Design visually compelling graphics, carousels, and repeatable templates that adhere to and evolve brand guidelines, ensuring a consistent and premium brand aesthetic.

• Produce and edit high-impact short-form video content (Reels, Shorts), incorporating strong pacing, clear captions, and engaging hooks to maximize audience retention and shareability.

• Drive audience growth and engagement by actively managing day-to-day publishing, scheduling, and community interaction, fostering a vibrant online community around immigration law.

📝 Enhancement Note: While the title is "Social Media & Content Designer," its inclusion within an AI-native immigration law platform's marketing team, with responsibilities spanning content strategy, visual design, video production, and performance analytics, positions this role as a critical component of Go-To-Market (GTM) operations, specifically focusing on brand building and demand generation through digital content. This role requires a blend of creative execution and strategic thinking, aligning with modern marketing operations functions that bridge creative content with measurable business outcomes.

📈 Primary Responsibilities

• Manage all social media publishing schedules, ensuring consistent and timely delivery of content across LinkedIn, Instagram, X, and other relevant emerging platforms.

• Develop and maintain a dynamic content calendar, forecasting content needs and aligning them with marketing campaigns, industry events, and news cycles.

• Create visually stunning and informative graphics, infographics, and carousels using design tools like Figma or Adobe Illustrator to simplify complex legal concepts.

• Produce, film, and edit engaging short-form video content (Reels, Shorts), ensuring high production quality, effective storytelling, and on-brand messaging.

• Collaborate with legal experts to translate dense, technical information into accessible, shareable social media content that educates and resonates with target audiences.

• Uphold and advance Clera's brand identity by ensuring all visual and written content aligns with established brand guidelines and tone of voice.

• Monitor social media trends, platform updates, and audience engagement to identify opportunities for content innovation and strategic adjustments.

• Track, analyze, and report on key social media performance metrics (e.g., engagement rates, reach, follower growth, conversion influence) to inform future content strategies and optimize campaign effectiveness.

• Actively engage with the online community, responding to comments and messages, fostering discussions, and building relationships with followers and potential clients.

• Represent Clera at industry events, conferences, and community gatherings, contributing to brand visibility and networking opportunities in person.

📝 Enhancement Note: The responsibilities listed indicate a highly hands-on role that requires deep involvement in both the creative and strategic aspects of social media marketing. The emphasis on translating "expert legal content" into "visually polished, engaging stories" and tracking "performance metrics" to "iterate on content strategy" highlights the operations-centric nature of this role, requiring a data-informed approach to creative execution within the marketing funnel.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, or a related field is often preferred for roles requiring strategic content development and brand management.

Experience: 2–7 years of proven experience in managing and growing social media channels for a brand, with a strong preference for candidates who have worked in early-stage startup environments.

Required Skills:

• Demonstrated expertise in social media management across key platforms: LinkedIn, Instagram, X (formerly Twitter), and emerging channels.

• A robust design sensibility with a portfolio showcasing premium, editorial-quality social media content, including graphics, carousels, and visual templates.

• Expert-level proficiency in at least one professional design tool, such as Figma, Adobe Illustrator, or similar.

• Proven ability to film and edit short-form video content (e.g., Reels, TikTok, YouTube Shorts) with effective pacing, clear captions, and engaging hooks.

• Exceptional written communication skills, with the ability to distill complex legal or regulated information into clear, concise, and engaging social media copy.

• Strong community engagement skills, with a track record of fostering positive online interactions and building brand loyalty.

• Self-starter mentality with the capacity to independently own and execute channel strategies from conception to completion with minimal supervision.

• Familiarity with content calendar management tools and social media scheduling platforms. Preferred Skills:

• Experience working within the legal tech, immigration services, or other regulated/trust-heavy service industries.

• Genuine interest in immigration law, international mobility, or related social impact areas.

• Proficiency in additional design or video editing software (e.g., Adobe Photoshop, Premiere Pro, After Effects).

• Experience with social media analytics tools and the ability to translate data into actionable insights.

• Comfort and confidence presenting on camera for video content creation.

📝 Enhancement Note: The specified experience range (2-7 years) suggests a mid-level position, requiring a solid foundation in social media strategy and execution, but also offering opportunities for growth. The emphasis on a "strong design eye" and "premium, editorial-quality" content points towards a need for a candidate who can elevate the brand's visual presence significantly, a key aspect of GTM operations focused on brand perception and audience acquisition.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio that clearly showcases your experience in social media content creation and management.

• Demonstrate a minimum of 3-5 distinct case studies or projects highlighting your ability to develop and execute social media strategies from ideation to execution.

• Include examples of high-quality graphic design work created for social media platforms, emphasizing visual appeal, brand consistency, and clarity of message.

• Showcase your video production capabilities with examples of short-form videos (Reels, Shorts), detailing your role in filming, editing, and optimizing for engagement.

• Present evidence of your copywriting skills by including examples of compelling social media posts that effectively translate complex information for a general audience.

• Quantify your impact with metrics and results where possible, demonstrating improvements in engagement, follower growth, reach, or other relevant KPIs. Process Documentation:

• Ability to document and articulate your content creation workflow, from concept generation and research to design, production, and publishing.

• Demonstrate understanding of content calendar management processes, including planning, scheduling, and adaptation based on performance data.

• Showcase your approach to brand guideline implementation and evolution within social media content, ensuring consistent visual identity across all assets.

• Outline your methodology for tracking social media performance metrics and how you use this data to inform iterative improvements in content strategy and execution.

📝 Enhancement Note: For a role focused on content design and social media, the portfolio is paramount. It needs to go beyond just showcasing finished products; it should illustrate the candidate's thought process, strategic approach to content development, and ability to translate business objectives (like educating an audience on complex legal topics) into tangible, engaging social media assets. This aligns with the operations expectation of demonstrating process and impact.

💵 Compensation & Benefits

Salary Range: $80,000 – $100,000 USD annually.

• This range is competitive for a mid-level Social Media & Content Designer role in San Francisco, CA, reflecting the high cost of living and the specialized skill set required. The upper end of the range likely caters to candidates with extensive experience (closer to 7 years) and a proven track record in high-growth startups or regulated industries. Benefits:

• While specific benefits are not detailed in the provided information, typical benefits for a full-time role at a US-based company, especially in a tech-forward sector like legal tech, often include:

  • Comprehensive health, dental, and vision insurance plans.

  • Paid Time Off (PTO) for vacation, sick leave, and holidays.

  • Retirement savings plans (e.g., 401(k) with potential employer match).

  • Potential for stock options or equity, common in early-stage startups.

  • Professional development stipends or opportunities for training and conferences.

  • Commuter benefits for on-site employees. Working Hours:

• The role is designated as FULL_TIME, which typically implies a standard 40-hour work week. However, social media management often requires flexibility to monitor and engage with content outside of standard business hours, especially during critical news events or campaign launches. The on-site nature suggests a structured workday within the San Francisco office.

📝 Enhancement Note: The salary range provided is specific and aligns with industry benchmarks for a designer with 2-7 years of experience in a high-cost-of-living area like San Francisco. The absence of explicit benefits details suggests that candidates should inquire about these during the interview process. The 40-hour work week is standard, but the nature of social media often necessitates some degree of on-call availability or extended engagement beyond typical hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (LegalTech), specifically focusing on AI-powered immigration law services. Clera aims to simplify and streamline the immigration process through technology.

Company Size: As an early-stage startup, Clera is likely to have a lean, agile, and dynamic team culture. This implies a fast-paced environment where individual contributions have a significant impact. The team size is not specified, but startup environments often foster close collaboration and a sense of shared mission.

Founded: Clera was founded in 2020, indicating it is a relatively young company still in its growth and scaling phases. This history suggests a culture that is innovative, adaptable, and driven by a mission to disrupt a traditional industry.

Team Structure:

• This role reports to the Head of Marketing, indicating a direct line of communication to senior leadership within the marketing department.

• The role is part of the marketing team, which likely includes specialists in areas such as content strategy, digital marketing, product marketing, and potentially demand generation.

• Collaboration will be essential with legal experts to ensure content accuracy and with product/engineering teams to understand the platform's capabilities and user experience. Methodology:

• Clera's approach is AI-native, suggesting a strong emphasis on data-driven decision-making, technological innovation, and leveraging AI to enhance service delivery and user experience.

• The marketing methodology will likely be focused on educating a target audience (individuals and businesses navigating immigration) about complex legal processes and demonstrating how Clera's platform offers a superior, more accessible solution.

• Content creation will be guided by a strategy that balances expertise (legal accuracy) with accessibility (clear, engaging communication) and engagement (social media best practices).

Company Website: https://www.getclera.com/

📝 Enhancement Note: Understanding Clera's position as an AI-native legal tech startup is crucial. This context suggests a culture that values innovation, data-driven strategies, and a mission-oriented approach. For a content designer, this means being comfortable with technology, understanding regulated industries, and contributing to a brand that aims to democratize access to legal services. The "AI-native" aspect implies that data and automation will likely play a significant role in marketing efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer and Social Media Manager. It offers the opportunity to take ownership of a critical GTM function (social media and brand content) and significantly influence brand perception and audience growth. It serves as a strong foundation for specializing further in digital marketing, content strategy, or brand management within the tech or legal sectors.

Reporting Structure:

• Direct reporting to the Head of Marketing provides a clear line of sight to senior marketing strategy and decision-making. This allows for ample opportunity to learn from experienced marketing leadership and contribute to strategic discussions.

• Close collaboration with legal experts and potentially other marketing team members will foster cross-functional understanding and develop skills in stakeholder management. Operations Impact:

• The Social Media & Content Designer plays a direct role in building brand awareness, educating the market on complex legal issues, and driving engagement that can lead to lead generation and customer acquisition.

• By creating compelling content that resonates with target audiences, this role directly contributes to Clera's GTM strategy by establishing thought leadership, building trust, and attracting potential users to the platform.

• Effective social media presence can significantly impact lead quality and volume, thereby directly influencing revenue generation efforts. Growth Opportunities:

• Specialization: Deepen expertise in specific social media platforms, advanced design techniques, video production, or data analytics for content performance.

• Content Strategy Leadership: Progress to a Content Strategist or Senior Content Designer role, taking on more strategic planning, campaign development, and team mentorship.

• Marketing Management: Transition into broader marketing roles, such as Digital Marketing Manager or Brand Manager, overseeing multiple facets of the marketing function.

• Industry Expertise: Develop a niche understanding of legal tech and immigration law marketing, becoming a sought-after professional in this specialized field.

• Startup Growth: Grow with Clera, potentially leading a content team as the company scales, and gaining invaluable experience in a high-growth environment.

📝 Enhancement Note: This role offers a significant platform for growth within a nascent but rapidly evolving industry. The emphasis on owning the brand's social media presence end-to-end provides a clear path to developing strategic marketing skills, alongside creative execution. The "AI-native" context of Clera also presents an opportunity to learn about integrating technology into marketing operations and content delivery.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site in San Francisco, CA, United States," with a "Strong preference for in-person presence at the San Francisco office." This indicates a traditional office-based work environment designed for collaboration and focused work.

Office Location(s): San Francisco, California, United States. This location is a major hub for tech companies, offering access to talent, networking opportunities, and a vibrant professional community.

Workspace Context:

• Collaborative Environment: Being in-person in an office setting facilitates spontaneous collaboration, team brainstorming sessions, and direct interaction with colleagues, including the Head of Marketing and legal experts. This is crucial for developing cohesive brand messaging and creative concepts.

• Operations Tools and Technology: The workspace will likely be equipped with standard office technology, and candidates are expected to bring their own expert-level design and video editing software proficiency (Figma, Adobe Suite). The company may provide specific project management or collaboration tools.

• Team Interaction: Daily interaction with marketing team members and potential ad-hoc collaboration with legal and product teams will be a regular part of the work. This fosters a dynamic and integrated work experience, essential for effective GTM execution.

Work Schedule:

• Full-time, on-site work implies a structured schedule, likely adhering to standard business hours (e.g., 9 AM - 5 PM PST). However, as noted, social media responsibilities may necessitate occasional flexibility to manage urgent posts or engagement opportunities outside of these hours.

📝 Enhancement Note: The strong emphasis on "in-person presence" suggests that Clera values the collaborative synergy and spontaneous idea generation that comes from a shared physical workspace. For a creative role like this, being in the office can significantly enhance team cohesion and the speed of creative iteration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess qualifications, experience, and creative output against the role requirements. Candidates with strong portfolios that demonstrate brand understanding and design quality will likely advance.

• Hiring Manager Interview: A discussion with the Head of Marketing to delve deeper into experience, strategic thinking, understanding of social media operations, and cultural fit. Expect questions about past campaign successes, challenges, and how you approach content strategy.

• Portfolio Review & Design Challenge: A dedicated session where candidates present their portfolio, discuss their process, and potentially complete a short, practical design challenge relevant to Clera's brand and target audience. This is where you'll demonstrate your ability to translate complex ideas into engaging content.

• Team/Cross-functional Interview: An opportunity to meet other team members (e.g., legal experts, other marketing team members) to assess collaboration skills and how you might integrate into the existing team dynamics.

• Final Interview: Potentially with a co-founder or senior leadership to discuss company vision, role impact, and finalize any offer details.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work that showcases your end-to-end social media content creation process, from concept to execution and results. Prioritize pieces that demonstrate visual design excellence and effective communication of complex topics.

• Tell a Story: For each portfolio piece, be prepared to explain the objective, your creative process, the tools used, your specific contributions, and the outcomes achieved (quantify with metrics if possible). Highlight how your work aligned with business goals.

• Demonstrate Versatility: Include examples of static graphics, carousels, and short-form videos to showcase your range. If you have experience with emerging platforms or content formats, highlight that.

• Showcase Brand Adherence: Include examples where you successfully worked within or evolved brand guidelines, demonstrating your understanding of brand consistency.

• Address the "Why": Be ready to articulate why you are interested in Clera, its mission, and the legal tech industry. Connect your passion and skills to the company's goals.

Challenge Preparation:

• Understand the Audience: Research Clera's target audience (individuals and businesses navigating immigration) and their pain points.

• Analyze Existing Content: Review Clera's current social media presence and website to understand their existing brand voice, visual style, and content themes.

• Prepare for Translation: Practice translating hypothetical complex legal or immigration-related topics into concise, visually appealing social media posts (graphics and copy).

• Focus on Engagement: Think about how to create content that not only educates but also encourages interaction and discussion.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on assessing creative skills through a portfolio review and potentially a practical design challenge. Candidates should prepare to articulate not just what they created, but why and how it achieved specific objectives, demonstrating an operations-minded approach to creative work.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Expert-level proficiency required in at least one of the following:

  • Figma: Highly likely given its prevalence in modern design workflows for collaborative UI/UX and graphic design. Essential for creating scalable vector graphics, repeatable templates, and collaborative design systems.
  • Adobe Illustrator: A professional standard for vector graphics, crucial for creating detailed illustrations, logos, and complex visual assets that maintain quality at any size.

• Video Editing Software: Proficiency expected for short-form video content creation. This could include:

  • Adobe Premiere Pro

• Final Cut Pro

• CapCut (popular for mobile-first short-form video)

• DaVinci Resolve

• Social Media Management Platforms: Experience with tools for scheduling, publishing, and monitoring social media content. Examples include:

  • Buffer

  • Hootsuite

  • Later

  • Sprout Social Analytics & Reporting:

• Native Platform Analytics: In-depth understanding of analytics dashboards within LinkedIn, Instagram, X, and other relevant platforms.

• Spreadsheet Software: Proficiency in Excel or Google Sheets for data aggregation, analysis, and reporting.

• Data Visualization Tools (Potential): Familiarity with tools like Tableau, Power BI, or Google Data Studio could be beneficial for creating more sophisticated performance reports.

CRM & Automation:

• While not directly managing a CRM, understanding how social media efforts can feed into lead generation and CRM systems (e.g., Salesforce, HubSpot) is valuable.

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) may be a plus for understanding campaign integration.

📝 Enhancement Note: The explicit mention of Figma or Adobe Illustrator is critical. Candidates must possess demonstrable expertise in at least one of these. The ability to produce and edit short-form video is also a core technical requirement. Understanding how social media performance translates into business metrics tracked by CRM and marketing automation systems is key for demonstrating an operations mindset.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: Clera's AI-native approach suggests a strong emphasis on using data to inform decisions, optimize processes, and drive innovation in both product and marketing. For this role, it means basing content strategy on performance metrics and audience insights.

• User-Centricity: As a platform designed to help individuals and businesses navigate a critical life/business process, a deep understanding of user needs and pain points is paramount. Content should be educational, empathetic, and solution-oriented.

• Excellence & Quality: The expectation for "premium, editorial-quality social content" highlights a commitment to high standards. This applies to design, copywriting, video production, and overall brand presentation.

• Efficiency & Agility: In a startup environment, operating efficiently and adapting quickly to market changes or new opportunities is crucial. This role requires a self-starter who can manage multiple tasks and pivot strategies as needed.

• Integrity & Trust: Working in the legal and immigration space necessitates a high degree of integrity and a focus on building trust with the audience through accurate, reliable, and transparent communication.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with legal experts is essential to ensure accuracy and depth in content. Working with product and marketing teams will ensure alignment with overall business objectives and brand messaging.

• Feedback-Driven Improvement: A culture that encourages constructive feedback on creative work and strategy will enable continuous improvement. The role should be open to iterative design and content adjustments based on team input.

• Knowledge Sharing: Encouraging the sharing of insights from social media analytics, design trends, and competitor activities across the marketing team and relevant stakeholders.

📝 Enhancement Note: The values of "Data-Driven Innovation" and "User-Centricity" are particularly relevant for operations roles. This means that even in a creative position, the focus should be on how content serves the user and contributes to measurable business outcomes, rather than purely aesthetic pursuits.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Legal Information: The primary challenge will be consistently transforming dense, technical legal content into accessible, engaging, and visually appealing social media assets without oversimplifying or misrepresenting critical information.

• Navigating a Regulated Industry: Marketing in the legal and immigration space requires adherence to specific regulations and ethical considerations, demanding a careful and responsible approach to content creation and communication.

• Building Trust and Credibility: As a newer player in a trust-heavy industry, establishing Clera as a reliable and authoritative source of information through social media will be an ongoing challenge.

• Standing Out in a Crowded Digital Space: Capturing audience attention and driving meaningful engagement on competitive platforms requires innovative and highly effective content strategies.

• Startup Pace: Adapting to the fast-paced, often unpredictable nature of a startup environment, requiring flexibility and the ability to manage multiple priorities simultaneously.

Learning & Development Opportunities:

• Specialized Industry Knowledge: Gain deep insights into the intricacies of immigration law and the legal tech landscape.

• Advanced Content Creation Skills: Hone expertise in graphic design, short-form video production, and potentially animation or motion graphics.

• Social Media Strategy & Analytics: Develop sophisticated skills in audience segmentation, campaign optimization, performance analysis, and ROI attribution for social media efforts.

• Brand Building in a Startup: Learn firsthand how to build and scale a brand's presence from the ground up in a high-growth tech environment.

• Cross-Functional Collaboration: Develop strong communication and project management skills by working closely with legal, product, and marketing teams.

📝 Enhancement Note: Recognizing the challenges, particularly around content accuracy and trust in a regulated industry, is key. Successful candidates will demonstrate an ability to approach these challenges strategically, leveraging their creative and analytical skills to overcome them. The growth opportunities are significant, offering a chance to become a subject matter expert in a niche but critical field.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a content calendar for Clera for the next quarter, balancing timely immigration news with evergreen educational content?" (Focus on your process, research methods, and how you'd ensure content accuracy and engagement.)

• "Describe a time you had to translate a complex or technical topic into easily understandable social media content. What was your process, and what were the results?" (Prepare a specific case study from your portfolio.)

• "How do you measure the success of your social media efforts, and how do you use data to iterate on your content strategy?" (Highlight your understanding of key metrics and your data-driven approach.) Company & Culture Questions:

• "What interests you most about Clera's mission and the legal tech industry?" (Research Clera's website, recent news, and the legal tech landscape.)

• "How do you see your role contributing to Clera's overall Go-To-Market strategy and business objectives?" (Connect your responsibilities to lead generation, brand awareness, and customer acquisition.)

• "Describe your ideal work environment and how you collaborate with team members, especially in a remote or hybrid setting." (Emphasize your preference for in-person collaboration and your ability to work effectively with diverse teams.) Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type (e.g., campaign, platform focus, specific skill) or by impact (e.g., growth metrics, brand elevation).

• Focus on Process & Rationale: For each piece, explain the objective, your creative process, the strategic thinking behind your design choices, and how you addressed any challenges.

• Quantify Impact: Whenever possible, present metrics related to engagement, reach, follower growth, or conversions. If direct attribution is difficult, discuss how your content contributed to broader marketing goals.

• Showcase Brand Adaptability: Include examples of how you've worked with existing brand guidelines or how you would adapt to Clera's brand.

• Be Prepared for a Live Challenge: If a design challenge is part of the process, practice quickly brainstorming and sketching ideas for a hypothetical immigration-related social media post.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent and strategic, operations-minded thinking. Candidates need to articulate not just their design skills but also their understanding of how content drives business outcomes and how they would manage and optimize social media as a critical GTM channel.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your submitted portfolio is tailored to highlight social media content design, graphic design for social, short-form video production, and copywriting for regulated industries. Prioritize examples demonstrating your ability to translate complex information.

• Resume Optimization: Update your resume to clearly articulate your years of experience (2-7 years), specific social media platforms managed, design software proficiency (Figma, Adobe Illustrator), video editing skills, and any experience in startup or regulated environments. Use keywords such as "social media management," "content strategy," "graphic design," "video production," "community engagement," and "brand guidelines."

• Interview Preparation: Practice articulating your creative process, strategic approach to content development, and how you measure success using data. Prepare specific examples from your portfolio to discuss during interviews.

• Company Research: Thoroughly research Clera's mission, target audience, current social media presence, and the broader legal tech industry. Understand their AI-native approach and how you can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.