Social Content Designer

📍 Job Overview

Job Title: Social Content Designer

Company: Greenstone Financial Services

Location: Norwest, NSW, Australia

Job Type: Contract (18 Months)

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-11

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design high-impact static, carousel, and short-form video creative assets specifically for paid social media campaigns.

• Translate marketing briefs, audience insights, and performance data into native creative content optimized for platforms like Meta, TikTok, and Google Ads.

• Collaborate within an internal studio team to produce a high volume of creative variations for A/B and multivariate testing to drive campaign performance.

• Leverage advanced Adobe Creative Cloud skills and AI-assisted tools to enhance efficiency and creativity in content production.

📝 Enhancement Note: While the raw job description focuses on design, the emphasis on "results," "performs," "CTR, hook rate, CVR and CPL," and "paid social" strongly indicates this role sits within a marketing operations or creative operations function, requiring a deep understanding of performance marketing principles and efficient content production workflows, rather than purely aesthetic design. The "internal studio team" context further supports this, suggesting a focus on scalable creative output for performance marketing.

📈 Primary Responsibilities

• Conceptualize, design, and produce engaging static, carousel, and short-form video content for paid social media advertising across Meta, TikTok, and Google platforms.

• Interpret campaign briefs, market insights, and performance analytics to inform creative strategy and execution, ensuring content is platform-native and results-driven.

• Develop multiple creative variations (A/B and multivariate testing) for campaigns to optimize for key performance indicators such as Click-Through Rate (CTR), conversion rates (CVR), and Cost Per Lead (CPL).

• Utilize advanced features of Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects, Express) and explore AI-assisted tools for rapid ideation, asset creation, and workflow optimization.

• Ensure all creative output adheres to brand guidelines, regulatory compliance, and platform-specific technical specifications and policies.

• Collaborate closely with marketing managers, performance analysts, and other stakeholders to gather feedback, iterate on designs, and ensure creative alignment with campaign objectives.

• Maintain a high volume of output within fast-paced project timelines, demonstrating strong organizational skills and the ability to manage multiple creative projects simultaneously.

• Proactively analyze creative performance data and insights to identify trends, inform future creative direction, and continuously improve campaign effectiveness.

📝 Enhancement Note: The responsibilities have been expanded to explicitly include performance metrics (CTR, CVR, CPL), A/B testing, and the strategic use of insights, aligning the role with performance marketing operations. The emphasis on "high volume" and "fast pace" also highlights the operational efficiency required.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Digital Media, Marketing, or a related field is implied through the skill requirements.

Experience: 2-5 years of professional experience in social content design, with a proven track record in performance-driven creative production.

Required Skills:

• A robust portfolio showcasing high-volume production of engaging static, carousel, and short-form video content specifically for social media feeds.

• Demonstrated experience in creating platform-native creative for Meta, TikTok, and Google Ads, including producing A/B and multivariate variations.

• Fluency in performance creative principles, understanding and optimizing for metrics such as CTR, hook rate, CVR, and CPL.

• Advanced proficiency in Adobe Creative Cloud suite: Photoshop, Illustrator, Premiere Pro, After Effects, and Adobe Express.

• Experience leveraging AI-assisted tools to accelerate ideation and content production workflows.

• Strong understanding of paid social advertising specifications, formats, and policies across major platforms (Meta, TikTok, Google Ads).

• Excellent visual communication skills with a keen eye for detail, brand consistency, and regulatory compliance.

• Exceptional organizational and time management skills to thrive in a high-volume, fast-paced production environment.

• Ability to interpret briefs and insights to develop compelling creative that captures audience attention. Preferred Skills:

• Experience working within the financial services, insurance, or another highly regulated industry.

• Familiarity with content management systems (CMS) or digital asset management (DAM) platforms.

• Basic understanding of video editing and motion graphics principles for short-form video.

• Experience in analyzing campaign performance data to inform creative iterations.

📝 Enhancement Note: The skills section has been structured to differentiate between essential and preferred qualifications, clearly articulating the need for performance-oriented design skills and specific software proficiency. The addition of "Brand compliance" and "regulatory industry" experience as preferred skills is directly inferred from the company's industry and the mention of compliance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 distinct campaigns or projects demonstrating high-volume output for paid social media.

• Include examples of static ads, carousel ads, and short-form video content, highlighting platform-specific adaptations.

• Present case studies that clearly articulate the brief, the creative strategy, the performance metrics achieved (e.g., CTR, CVR improvements), and the ROI where possible.

• Demonstrate the ability to create multiple creative variations for A/B testing and explain the rationale behind these variations.

• Include examples of how insights and data were used to inform creative decisions. Process Documentation:

• Be prepared to discuss your personal workflow for taking a creative brief from concept to final delivery under tight deadlines.

• Outline your process for incorporating feedback from stakeholders and iterating on designs based on performance data.

• Describe how you manage brand compliance and regulatory checks within your creative production process.

• Explain your approach to leveraging AI tools or other technologies to streamline creative production and maintain high volume.

📝 Enhancement Note: This section has been tailored to reflect the "high volume" and "performance-driven" nature of the role, emphasizing the need for a portfolio that showcases efficiency, data-backed creativity, and measurable results, especially within a regulated industry.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Social Content Designer with 2-5 years of experience in Sydney, Australia, the estimated salary range for this 18-month contract role is AUD $70,000 - $95,000 per annum, commensurate with experience and skill.

Benefits:

• 18-Month Contract position offering focused project experience.

• Flexi days and flexible working arrangements to support work-life balance.

• Annual $1,200 travel/parking allowance.

• Access to state-of-the-art building facilities.

• Subsidised on-site company café with weekly free lunches.

• On-site gym facilities.

• Comprehensive health and well-being initiatives and programs.

• Opportunities for professional development through in-house leadership and emotional intelligence workshops.

• Recognition through quarterly award functions and an annual conference.

• Access to retail discounts (movie tickets, Zoo passes, live shows, etc.).

• Convenience of a Morsl market (automated self-serve food and drink).

Working Hours: Full-time, with an expectation of 40 hours per week. The role offers flexible working arrangements, but the primary work location is on-site.

📝 Enhancement Note: A regional salary estimate has been provided based on the location (Sydney, Australia) and experience level, with a clear explanation of the methodology. The listed benefits have been organized and expanded upon for clarity, highlighting those most relevant to operations and creative professionals seeking a supportive work environment. The "working hours" detail is also clarified.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (specifically Insurance Distribution). Greenstone Financial Services is a significant player in the Australian, New Zealand, and Canadian insurance markets, distributing products under various well-known brands. This context implies a need for creativity within a regulated framework.

Company Size: Large. As a leading distributor with multiple brands across several countries, Greenstone likely employs a substantial workforce, indicating opportunities for structured operations and potential for impactful work within a larger organization.

Founded: 2007. Founded relatively recently in the financial services sector, Greenstone has experienced rapid growth, suggesting a dynamic, forward-thinking, and results-driven culture.

Team Structure:

• The role sits within an "internal studio team," suggesting a dedicated creative production unit focused on delivering high-volume assets.

• This team likely works closely with broader marketing, performance marketing, and brand teams, requiring strong cross-functional collaboration.

• Reporting is likely to a Creative Lead or Studio Manager within the marketing department. Methodology:

• A strong emphasis on data-driven decision-making, with "insights and intelligence" driving creative output.

• A "results-driven" approach, focusing on campaign performance metrics (CTR, CVR, CPL) as key success indicators.

• A commitment to "Customer First" and "One Team" values suggests a collaborative and client-centric operational ethos.

Company Website: https://www.greenstone.com.au/

📝 Enhancement Note: The company context has been enriched by inferring operational implications from its industry (regulated financial services), size (large, growth-oriented), and stated values. The team structure has been elaborated based on the "internal studio team" mention.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist. This role is designed for an individual contributor with specialized skills in social content design and performance creative. It offers the opportunity to hone expertise in a high-demand area of digital marketing operations.

Reporting Structure: The Social Content Designer will likely report to a Creative Lead or Studio Manager, who in turn reports to a Marketing Manager or Head of Creative/Marketing. This structure provides clear direction and oversight.

Operations Impact: This role directly impacts campaign performance by creating the visual assets that drive customer engagement and conversion. High-quality, optimized creative is crucial for the success of paid social campaigns, directly contributing to lead generation and revenue for Greenstone's insurance products.

Growth Opportunities:

• Skill Specialization: Deepen expertise in paid social creative best practices, performance marketing principles, and advanced design techniques for various platforms.

• Industry Exposure: Gain valuable experience in the financial services and insurance sectors, understanding the unique demands of creative production within regulated industries.

• Process Improvement: Contribute to the efficiency and effectiveness of the internal studio's workflow, potentially leading to opportunities in creative operations management or process optimization roles.

• Cross-Functional Collaboration: Develop stronger communication and collaboration skills by working with diverse marketing and analytics teams.

• Potential for Extension/Full-Time: While initially an 18-month contract, strong performance could lead to contract extension or opportunities for full-time roles within Greenstone's marketing or operations teams.

📝 Enhancement Note: The career analysis focuses on how this specific role contributes to operational goals and outlines tangible growth paths within the operations and marketing domains, emphasizing specialization and impact.

🌐 Work Environment

Office Type: On-site in a modern, well-equipped office building. The description highlights "state of the art building facilities," suggesting a professional and comfortable work environment conducive to creative and analytical tasks.

Office Location(s): Norwest Business Park, Norwest, NSW. This location is accessible via the Norwest Metro station and direct bus routes from Parramatta and Blacktown, making it convenient for commuters.

Workspace Context:

• A collaborative environment within an "internal studio team" and proximity to broader marketing functions.

• Access to modern office amenities, including a subsidised café with free weekly lunches and an on-site gym, fostering employee well-being.

• The setup is designed for high-volume creative production, likely equipped with the necessary hardware and software infrastructure.

• Opportunities for interaction and knowledge sharing with colleagues across various departments.

Work Schedule: The role is full-time, expected to be around 40 hours per week. While flexible working is mentioned, the "on-site" requirement means regular attendance at the Norwest office is expected. This schedule allows for consistent engagement with the team and sustained focus on project deliverables.

📝 Enhancement Note: The work environment details are fleshed out to emphasize aspects relevant to creative operations professionals, such as collaboration, access to tools, and the balance between structured work and flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruitment team to assess suitability for the role and required skills.

• Portfolio Presentation & Technical Interview: A session where you'll present your portfolio, discuss your creative process, and demonstrate your proficiency in Adobe Creative Cloud and performance creative principles. Expect questions on how you interpret briefs and translate them into successful paid social assets.

• Team/Hiring Manager Interview: An opportunity to discuss your experience in detail, assess cultural fit with the internal studio and wider marketing team, and explore your understanding of Greenstone's values and operational approach.

• Final Interview (if applicable): May involve a discussion with a senior marketing leader or HR to finalize terms and expectations.

Portfolio Review Tips:

• Curate for Impact: Select 5-7 of your strongest, most relevant projects that showcase high-volume, performance-driven social content for paid campaigns. Prioritize work done for Meta, TikTok, and Google.

• Tell a Story: For each project, clearly articulate the brief, your creative strategy, the specific challenges, the tools and techniques used, and most importantly, the measurable results (CTR, CVR, ROI, etc.). Use data to support your claims.

• Highlight Process: Be prepared to walk through your design process, from brief interpretation to final asset delivery, emphasizing efficiency, collaboration, and how you incorporate feedback and insights.

• Demonstrate Platform Nuance: Show how you adapt creative for different platforms and audiences, highlighting your understanding of native formats and policies.

• Showcase Speed & Volume: Include examples that demonstrate your ability to produce a high volume of creative assets efficiently.

Challenge Preparation:

• Be ready for a potential creative challenge or a detailed case study analysis related to paid social campaign performance. This might involve critiquing existing creative or proposing new concepts based on a hypothetical brief.

• Practice articulating your thought process, rationale, and how you would measure success for any creative concepts you present.

• Prepare to discuss your experience with AI tools and how they fit into your workflow for efficiency and innovation.

📝 Enhancement Note: This section provides actionable advice tailored to a creative operations role, emphasizing the need to demonstrate both design skill and performance marketing understanding, with a focus on portfolio presentation and process articulation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Advanced proficiency required in Photoshop, Illustrator, Premiere Pro, After Effects, and Adobe Express for creating static, carousel, and video content.

• AI-Assisted Design Tools: Experience with AI tools to enhance ideation, content generation, and production efficiency (specific tools not listed, but familiarity is key).

Analytics & Reporting:

• While not a primary analyst role, a strong understanding of how to interpret and act upon performance metrics from social media advertising platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads) is essential.

• Familiarity with dashboarding tools or reporting interfaces where creative performance data is presented. CRM & Automation:

• Not explicitly mentioned as a direct requirement for this role, but understanding how creative assets integrate into broader marketing automation workflows and CRM systems could be beneficial for context.

📝 Enhancement Note: The tools section is focused on the core design software and emerging AI technologies, with an acknowledgment of the need to understand performance analytics derived from advertising platforms, which is critical for a performance creative role.

👥 Team Culture & Values

Operations Values:

• Results Driven: A primary focus on delivering creative that performs and achieves measurable business outcomes (CTR, CVR, CPL).

• Customer First: Designing creative that resonates with target audiences and addresses their needs or interests effectively.

• One Team: Collaborating effectively within the internal studio and with cross-functional marketing teams to achieve shared goals.

• We Care: Demonstrating attention to detail in brand consistency, accuracy, and compliance, ensuring responsible creative output.

Collaboration Style:

• Highly collaborative within the internal studio team to manage high-volume production and maintain creative quality.

• Close partnership with marketing managers and performance analysts to translate insights into actionable creative.

• Openness to feedback and iterative design processes to optimize creative performance.

• A proactive approach to sharing knowledge and best practices within the creative team.

📝 Enhancement Note: The company's stated values are directly mapped to the operational context of a creative role, emphasizing how these values translate into daily work and performance expectations for a Social Content Designer.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Fast Pace: Consistently producing a large quantity of high-quality creative assets under tight deadlines.

• Performance Optimization: Translating abstract performance metrics (CTR, CVR) into tangible creative improvements.

• Platform Evolution: Keeping pace with rapid changes in social media platform features, formats, and policy updates.

• Balancing Creativity & Compliance: Ensuring creative is both engaging and adheres to strict financial services industry regulations.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunities to master new design software features, motion graphics, and AI integration for creative production.

• Performance Marketing Acumen: Deepen understanding of paid social strategies, audience segmentation, and conversion rate optimization through hands-on experience.

• Industry Specialization: Gain expertise in creative strategies specific to the financial services and insurance sectors.

• Workflow Efficiency: Contribute to and learn from process improvements within the creative studio to enhance output and quality.

📝 Enhancement Note: This section articulates potential challenges inherent to this type of role and company, framing them as opportunities for skill development and professional growth within the operations and marketing landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief and turning it into a high-performing paid social asset for a platform like Meta or TikTok. What are the key steps you follow?" (Focus on your workflow, insight integration, and performance considerations.)

• "How do you approach creating multiple creative variations for A/B testing? Walk us through an example and explain your rationale." (Demonstrate your understanding of testing methodology and data-driven iteration.)

• "Imagine you're given performance data showing a low CTR for a recent social campaign. What creative elements would you investigate first, and what changes might you propose?" (Showcase your analytical and problem-solving skills related to creative effectiveness.) Company & Culture Questions:

• "What attracts you to working in the financial services industry, particularly within a regulated environment like Greenstone?" (Demonstrate awareness of industry nuances and your ability to adapt.)

• "How do you align your creative work with company values like 'Results Driven' and 'Customer First'?" (Connect your approach to their stated values.)

• "How do you manage feedback from multiple stakeholders and ensure brand compliance while maintaining creative integrity?" (Highlight your collaboration and detail-oriented approach.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by platform or campaign type, and for each piece, clearly state the objective, your role, the creative solution, and the quantifiable results.

• Quantify Everything: Use numbers, percentages, and data points (CTR, CVR, engagement rates, cost savings from efficiency) to prove the impact of your work.

• Show, Don't Just Tell: Be ready to screen-share and demonstrate your process or specific design techniques within your portfolio examples.

• Highlight Efficiency: For high-volume examples, explain how you managed the workload and maintained quality.

📝 Enhancement Note: Interview preparation advice is tailored to the specific demands of a performance creative role within a financial services context, focusing on demonstrating both technical design skills and strategic, results-oriented thinking.

📌 Application Steps

To apply for this Social Content Designer position:

• Submit your application through the provided link on the Dayforce portal.

• Portfolio Customization: Tailor your portfolio to highlight your strongest paid social creative examples for Meta, TikTok, and Google. Emphasize projects demonstrating high volume, A/B testing, and measurable performance gains (CTR, CVR).

• Resume Optimization: Ensure your resume clearly articulates your experience with Adobe Creative Cloud, performance creative principles, and working in fast-paced environments. Use keywords from the job description, such as "paid social," "performance creative," "Adobe Creative Cloud," and "CTR/CVR."

• Prepare Your Narrative: Practice presenting your portfolio, focusing on your process, how you interpret insights, and the results you've achieved. Be ready to discuss your experience with AI tools and your understanding of compliance in regulated industries.

• Company Research: Familiarize yourself with Greenstone Financial Services' brands, values, and their market position. Understand the importance of customer focus and results in their operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---