Shopify UX/UI Designer for Storefront & CRO for Anime Jewelry Brand

📍 Job Overview

Job Title: Shopify UX/UI Designer for Storefront & CRO

Company: Kraymer Art

Location: Philippines (Remote)

Job Type: Full-Time

Category: E-commerce Design / UX/UI / Conversion Rate Optimization

Date Posted: June 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive significant improvements in user experience and interface design specifically for Shopify storefronts, focusing on enhancing conversion rates for an anime-inspired jewelry brand.

• Lead the strategic design and implementation of foundational UX/UI enhancements across desktop and mobile platforms, ensuring a visually appealing and highly functional e-commerce experience.

• Collaborate closely with a remote development team to translate design visions into developer-ready assets, ensuring accurate and timely implementation that aligns with CRO objectives.

• Own the design decisions and CRO strategy for the Shopify store, leveraging best practices, data insights, and a deep understanding of e-commerce user journeys.

• Develop and maintain design systems and component libraries to ensure brand consistency and streamline future design iterations on the Shopify platform.

📝 Enhancement Note: This role is described as "design-first" and not code-focused, emphasizing strategic design thinking and CRO impact over theme coding. The ideal candidate has a proven track record of improving Shopify storefront performance through design. The company is based in Australia but operates with PH-friendly hours, making it an attractive remote opportunity for candidates in the Philippines.

📈 Primary Responsibilities

• Conduct comprehensive UX/UI audits of the existing Shopify storefront to pinpoint critical issues and opportunities for improvement across all user touchpoints.

• Design compelling and conversion-optimized layouts for key e-commerce pages, including collection pages, product detail pages, landing pages, and checkout flows.

• Produce high-fidelity design files in Figma or Adobe XD, meticulously prepared for seamless implementation by Shopify developers.

• Develop and prioritize a CRO roadmap based on a synthesis of UX best practices, e-commerce data analysis, and user behavior insights.

• Partner effectively with the development team, providing clear design direction and constructive feedback to ensure accurate execution and adherence to design intent.

• Identify and design solutions to enhance product discovery, streamline the add-to-cart process, optimize navigation, and improve overall checkout efficiency within Shopify's platform capabilities.

• Establish and manage design systems or component libraries to ensure visual consistency, brand integrity, and scalability of design elements across the entire Shopify store.

• Review implemented designs and provide detailed feedback to developers, ensuring that the final user experience aligns with the strategic design objectives.

• Stay abreast of emerging Shopify storefront trends, cutting-edge CRO techniques, and evolving e-commerce UX patterns to maintain a competitive edge.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX/UI design, CRO strategy, and collaborative execution within the Shopify ecosystem. The emphasis on "developer-ready files" and "design intent" underscores the need for meticulous design output and effective communication with the development team.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and skills in UX/UI design and e-commerce is essential.

Experience: 2-5 years of professional experience in UX/UI design, with a significant focus on e-commerce platforms, preferably Shopify.

Required Skills:

• Portfolio of impactful Shopify storefront designs: Demonstrated success in improving user experience and conversion rates on Shopify. Samples of previous work are paramount.

• Advanced UX/UI Design Skills: Proven ability to translate user needs and business goals into intuitive and aesthetically pleasing interface designs.

• E-commerce Design Expertise: In-depth experience designing for online retail, specifically for collection pages, product detail pages (PDPs), and landing pages.

• Figma or Adobe XD Proficiency: Mastery of industry-standard design tools, with the ability to create and export production-ready assets for developers.

• Mobile-First & Responsive Design: Strong understanding and practical application of designing for various screen sizes, prioritizing the mobile experience.

• Shopify Platform Knowledge: Familiarity with Shopify's design constraints, customization possibilities (including standard and Plus plans), and the impact of Online Store 2.0.

• Clear Design Rationale: Ability to articulate the strategic thinking and user-centered reasoning behind design decisions.

• Asynchronous Communication: Excellent written and verbal communication skills, with proven ability to collaborate effectively in a remote, asynchronous work environment.

Preferred Skills:

• CRO Tool Experience: Familiarity or hands-on experience with CRO tools and A/B testing platforms such as Intelligems, Replo, Google Optimize, VWO, or similar.

• Shopify Online Store 2.0: Understanding of the architecture and design implications of Shopify's latest theme framework.

• Page Builder Proficiency: Experience with Shopify page builders like Replo, PageFly, Shogun, or similar platforms.

• Niche Brand Experience: Background in designing for fashion, jewelry, accessories, anime, gaming, or lifestyle brands.

• Developer Collaboration: Prior experience working directly with Shopify developers on theme implementation.

• Fandom/Niche Interest: Genuine interest in anime, gaming, or fandom-based products to better understand the target audience.

📝 Enhancement Note: The "Must-Haves" heavily emphasize a strong portfolio as the primary evaluation criterion, indicating that practical experience and demonstrable results on Shopify are more critical than formal qualifications. The "Nice-to-Haves" point towards candidates who can hit the ground running with specific tools and industry knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shopify Storefront Case Studies: Showcase at least 2-3 Shopify stores where you were instrumental in redesigning or optimizing the user experience and interface.

• Conversion Impact Demonstration: For each case study, clearly articulate the specific UX/UI changes implemented and provide quantifiable results demonstrating improvements in conversion rates, average order value, or other key e-commerce metrics.

• Developer-Ready Files: Include examples of how your design files (Figma/Adobe XD) are structured and annotated to facilitate easy handoff and implementation by developers. Highlight your process for creating component libraries.

• Strategic Rationale: For each project, clearly explain the problem statement, your design process, the strategic thinking behind your design decisions, and how they addressed specific user needs or business objectives.

Process Documentation:

• User Journey Mapping: Demonstrate your ability to map out user journeys within an e-commerce context and identify friction points that can be addressed through design.

• Wireframing & Prototyping: Provide examples of wireframes and interactive prototypes created to test and iterate on design concepts before final UI implementation.

• Design System Components: Showcase examples of component libraries or style guides you have developed, illustrating your approach to ensuring design consistency and scalability.

• A/B Testing Proposals (if applicable): If you have CRO tool experience, include examples of hypotheses and design iterations proposed for A/B testing.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical, results-oriented design work within the Shopify e-commerce context. Emphasis is placed on showing impact and process, not just aesthetic design. The ability to communicate the "why" behind design decisions is critical.

💵 Compensation & Benefits

Salary Range: As Kraymer Art is an Australia-based company and the role is remote for the Philippines, a competitive salary range would typically fall between PHP 60,000 - PHP 120,000 per month, depending on experience, demonstrated skill level, and portfolio impact. This range is based on industry benchmarks for experienced UX/UI designers specializing in e-commerce within the Philippines, adjusted for the specialized Shopify/CRO focus and the potential for long-term full-time employment with performance-based increases.

Benefits:

• Fully Remote Work: Enjoy the flexibility and convenience of working from home.

• Performance-Based Pay Raises: Opportunities for salary increases tied directly to strong performance and contributions.

• Performance Bonuses: Additional financial rewards for exceptional work and exceeding expectations.

• PH-Friendly Hours: Work schedule aligned with Philippine time zones, avoiding disruptive graveyard shifts.

• Long-Term Role with Full-Time Potential: Opportunity for a stable, long-term engagement with the possibility of transitioning to a permanent full-time position.

• Creative Niche: Work with a brand in a unique and engaging niche (anime-inspired jewelry) with a passionate audience.

• Ownership & Impact: Significant latitude to own and shape the visual and UX direction of a growing Shopify store.

Working Hours: Approximately 40 hours per week, with flexibility to align with PH-friendly hours, ensuring effective collaboration with the Australian-based company without demanding graveyard shifts.

📝 Enhancement Note: The salary estimate is based on the role's requirements, the specified location (Philippines), and the nature of the company (Australia-based, remote-first). The benefits are directly extracted from the job description, highlighting attractive aspects for remote workers.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Retail, specifically specializing in unique, anime-inspired jewelry and accessories. This niche industry requires a deep understanding of visual appeal, fandom culture, and the specific purchasing behaviors of its target demographic.

Company Size: While not explicitly stated, the company appears to be a growing e-commerce brand operating remotely, likely with a lean, agile team structure. This suggests an environment where individual contributions are highly visible and impactful.

Founded: The founding date is not specified, but the company is actively growing and seeking to redesign its storefront, indicating a stage of expansion and optimization.

Team Structure:

• Lean & Remote: The team is likely small, distributed globally, and operates asynchronously. This necessitates strong self-management and communication skills.

• Cross-functional Collaboration: The UX/UI Designer will work closely with a development team, likely involving project managers or marketing personnel.

• Design-Led Approach: The emphasis on a "design-first" role suggests that design thinking and user experience are central to the company's strategy for growth.

Methodology:

• Data-Driven Design: The focus on CRO implies that design decisions will be informed by e-commerce data, user analytics, and A/B testing.

• Agile Iteration: Expect a process of designing, implementing, testing, and iterating on storefront elements to continuously improve performance.

• Remote Collaboration Tools: Reliance on tools for project management, communication, and design sharing is essential.

Company Website: https://www.kraymerart.com

📝 Enhancement Note: The company operates in a niche market, which means understanding the specific audience's aesthetic preferences and buying habits is crucial. The remote, lean structure implies a need for proactive individuals who can manage their workload and communicate effectively without constant oversight.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer (2-5 years of experience). It involves significant ownership and strategic input on the storefront's user experience and conversion optimization. It's a step beyond pure execution, requiring design leadership within its domain.

Reporting Structure: The designer will likely report to a Head of E-commerce, Marketing Manager, or a direct founder, depending on the company's size and structure. They will collaborate closely with a development team.

Operations Impact: The core function of this role is to directly impact revenue through improved conversion rates. By optimizing the storefront's UX/UI, the designer will play a critical role in increasing sales, improving customer satisfaction, and driving overall business growth for Kraymer Art.

Growth Opportunities:

• Deep Shopify Expertise: Become a go-to expert for Shopify UX/UI and CRO, building a strong specialization.

• Strategic Influence: Gain significant influence over the brand's digital presence and revenue generation strategies.

• Leadership Potential: As the company grows, there may be opportunities to lead design initiatives, mentor junior designers, or take on broader e-commerce strategy roles.

• Skill Expansion: Potential to expand into broader e-commerce strategy, user research, or even product management within the niche.

📝 Enhancement Note: This role offers a clear path for growth within the specialized field of e-commerce UX/UI and CRO for a niche brand. The opportunity to "own the visual and UX direction" from the ground up provides significant scope for impact and career development.

🌐 Work Environment

Office Type: Fully Remote. This role is conducted entirely online, with no requirement to visit a physical office.

Office Location(s): While the company is Australia-based, the role is remote and specifically targeted towards candidates in the Philippines. This offers a global remote work experience.

Workspace Context:

• Asynchronous Collaboration: The primary mode of interaction will be through digital communication tools (e.g., Slack, email, project management software), requiring clear, concise, and well-documented communication.

• Design Tools & Technology: Access to and proficiency with design software like Figma or Adobe XD is essential. Collaboration with developers will involve file sharing and feedback mechanisms.

• Team Interaction: Opportunities for interaction will occur through scheduled virtual meetings, project discussions, and team-wide updates, fostering a connected remote team dynamic.

Work Schedule: Flexible, with an estimated 40 hours per week. The key is to align with "PH-friendly hours" to facilitate collaboration with the Australian team without compromising work-life balance. This might involve core overlap hours for meetings and asynchronous work outside of those.

📝 Enhancement Note: The remote nature and asynchronous communication style are key aspects of this work environment. Candidates must be self-motivated and skilled at managing their time and communication effectively across different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and, critically, a portfolio or samples of Shopify storefront work. The prompt to include the word "seesaw" in the application is a critical instruction.

• Portfolio Review: Initial screening will heavily focus on evaluating the quality, impact, and relevance of your Shopify design samples. Look for evidence of UX/UI improvements and CRO results.

• Screening Call: A brief call to discuss your experience, portfolio, and understanding of the role's requirements, focusing on your design rationale and CRO approach.

• Design Challenge (Potential): You might be asked to perform a mini-audit or propose initial design ideas for Kraymer Art's current store, demonstrating your strategic thinking and problem-solving skills.

• Final Interview: Discussion with the hiring manager or key stakeholders to assess cultural fit, communication skills, and long-term potential.

Portfolio Review Tips:

• Highlight Shopify Successes: Ensure your portfolio prominently features your best Shopify storefront design work. Quantify the impact of your designs on conversion rates or other key e-commerce metrics.

• Showcase Design Process: For each project, clearly articulate your design process, from initial audit and research to wireframing, UI design, and developer handoff. Explain why you made certain design choices.

• Demonstrate CRO Understanding: Explicitly connect your design decisions to conversion rate optimization principles. If you have A/B testing experience, showcase relevant case studies.

• Tailor to Kraymer Art: If possible, include a brief analysis or set of initial design recommendations for Kraymer Art's current storefront in your portfolio or application, demonstrating your understanding of their brand and needs.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly communicates your skills and achievements.

Challenge Preparation:

• Audit Kraymer Art's Store: Conduct a thorough UX/UI and CRO audit of Kraymer Art's current Shopify store. Identify key areas for improvement and propose specific design solutions.

• Understand the Niche: Research the anime jewelry market, its target audience, and successful competitor websites to inform your design thinking.

• Articulate Design Rationale: Be prepared to clearly explain the strategic reasoning behind any proposed design changes, linking them to user behavior and conversion goals.

• Shopify Constraints: Demonstrate awareness of Shopify's limitations and how you would work within them to achieve optimal results.

📝 Enhancement Note: The application process is heavily weighted towards the portfolio. Candidates must meticulously prepare their samples to showcase tangible results and strategic thinking, especially concerning conversion rate optimization on Shopify. The mention of "seesaw" is a critical instruction to follow.

🛠 Tools & Technology Stack

Primary Tools:

• Shopify: Deep working knowledge of the Shopify platform, its themes, customization capabilities, and limitations is essential.

• Figma or Adobe XD: Mastery of one or both of these industry-standard UX/UI design and prototyping tools. Proficiency in creating developer-ready files is key.

• Browser Developer Tools: Basic understanding of browser developer tools for inspecting elements and understanding front-end structure can be helpful for design implementation context.

Analytics & Reporting:

• Shopify Analytics: Familiarity with Shopify's built-in analytics to track performance, identify trends, and measure the impact of design changes.

• Google Analytics (or similar): Experience with web analytics platforms to gain deeper insights into user behavior, traffic sources, and conversion funnels.

• Heatmap/Session Recording Tools (e.g., Hotjar, Crazy Egg): While not explicitly required, experience with these tools for user behavior analysis is a plus for CRO understanding.

CRM & Automation:

• Not directly applicable: This role is focused on the storefront UX/UI and CRO, not backend CRM or marketing automation systems. However, understanding how the storefront integrates with CRM for customer data is beneficial.

📝 Enhancement Note: The core technical requirements revolve around design tools (Figma/Adobe XD) and the Shopify platform itself. Familiarity with analytics tools is crucial for a CRO-focused role, enabling data-driven design decisions.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding and advocating for the user's needs and experience throughout the design process.

• Data-Driven Decision Making: Valuing insights derived from analytics and A/B testing to inform design strategy and measure success.

• Efficiency & Optimization: A drive to continuously improve processes and user flows to maximize conversion rates and user satisfaction.

• Collaboration & Communication: Openness to feedback, clear communication, and effective teamwork, especially in a remote, asynchronous environment.

• Creativity & Innovation: A passion for creating visually appealing designs and exploring innovative solutions within the e-commerce space.

Collaboration Style:

• Asynchronous First: Primarily communicating through written channels, project management tools, and scheduled video calls. Clear documentation and well-articulated ideas are paramount.

• Cross-functional Partnership: Working closely with developers, marketing, and potentially leadership to ensure design solutions are aligned with business goals and technically feasible.

• Feedback Loop: A culture that encourages constructive feedback on designs and implementations to foster continuous improvement.

• Proactive Engagement: Team members are expected to take initiative, share ideas, and contribute actively to discussions and problem-solving.

📝 Enhancement Note: The culture emphasizes a blend of creative design, analytical rigor, and effective remote collaboration. Candidates who thrive in self-directed environments and value clear communication will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Niche Audience Understanding: Deeply understanding the specific aesthetic preferences, cultural nuances, and buying motivations of the anime jewelry target audience.

• Shopify Constraints: Navigating the limitations of the Shopify platform to achieve sophisticated design outcomes and CRO improvements.

• Remote Collaboration: Effectively collaborating and building strong working relationships with a distributed team across different time zones.

• Quantifying Design Impact: Clearly demonstrating the ROI of design changes, especially when direct A/B testing might not always be feasible.

Learning & Development Opportunities:

• Specialized E-commerce UX/CRO: Become an expert in designing for and optimizing niche e-commerce brands on Shopify.

• CRO Tool Mastery: Gain hands-on experience with various CRO tools and A/B testing methodologies.

• Brand Building: Contribute significantly to the visual identity and user experience of a growing brand.

• Remote Work Best Practices: Develop advanced skills in asynchronous communication, self-management, and remote team collaboration.

📝 Enhancement Note: The challenges are tied to the specific niche and platform, offering unique learning opportunities. Success in this role will build specialized expertise highly valued in the e-commerce sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for auditing a Shopify storefront to identify UX/UI issues and CRO opportunities." (Be prepared to walk through your methodology, tools used, and key areas of focus.)

• "How would you approach designing a new product detail page for an anime-inspired jewelry item? What key elements would you prioritize for conversion?" (Focus on user psychology, visual hierarchy, trust signals, and call-to-actions.)

• "Imagine we want to increase our average order value by 15%. What design-led strategies would you propose for the storefront?" (Think about cross-selling, up-selling, bundling, and persuasive product display.) Company & Culture Questions:

• "What interests you about Kraymer Art's brand and the anime jewelry niche?" (Show genuine interest and understanding of the target audience and product.)

• "How do you ensure effective collaboration and communication in a remote, asynchronous work environment?" (Provide specific examples of tools and strategies you use.)

• "How do you measure the success of your design work, particularly in relation to conversion rate optimization?" (Discuss key metrics and your approach to tracking and reporting.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly define the problem, your solution (design process and rationale), and the results (quantifiable impact).

• Focus on Shopify & CRO: Emphasize projects that directly relate to Shopify storefronts and demonstrate clear improvements in conversion rates or other e-commerce KPIs.

• Highlight Design Rationale: Be prepared to deeply explain why you made specific design choices, connecting them to user needs and business objectives.

• Showcase Developer Handoff: Briefly explain how you prepare design assets for developers, showcasing your understanding of implementation efficiency.

• Be Ready for Live Audit: Have a few key observations about Kraymer Art's current site ready, demonstrating your proactive analytical skills.

📝 Enhancement Note: Interview preparation should focus on practical application of design skills, strategic thinking for CRO, and demonstrating an understanding of both the Shopify platform and the specific niche market. The portfolio is the central piece of evidence.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Kraymer Art's careers page.

• Crucially, ensure you write the word "seesaw" in your response to the first screening question on the application page. Failure to do so may result in automatic disqualification.

• Customize your resume: Highlight experience with Shopify, UX/UI design, CRO, Figma/Adobe XD, and e-commerce. Use keywords from the job description and quantify achievements where possible.

• Prepare your portfolio: Curate your strongest Shopify storefront design projects. Ensure each case study clearly outlines the problem, your solution, your design rationale, and the measurable impact on conversion rates or other key metrics.

• Research Kraymer Art: Understand their brand, target audience, current storefront, and competitive landscape. Prepare initial thoughts or observations about their site's UX/UI and CRO potential.

• Practice your presentation: Be ready to articulate your design process, rationale, and the results of your work clearly and concisely, as if presenting your portfolio to the hiring team.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.