Shopify UX/UI Designer for Storefront & CRO for Anime Jewelry Brand

📍 Job Overview

Job Title: Shopify UX/UI Designer for Storefront & CRO for Anime Jewelry Brand

Company: Kraymer Art

Location: Thailand (Remote)

Job Type: Full-Time

Category: E-commerce UX/UI Design & Conversion Rate Optimization

Date Posted: 2026-06-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive significant improvements in e-commerce storefront performance through expert UX/UI design and strategic Conversion Rate Optimization (CRO) for a Shopify-powered anime jewelry brand.

• Lead the redesign of key customer touchpoints, including collection pages, product detail pages, and landing pages, with a focus on enhancing user experience and maximizing conversion.

• Develop implementation-ready design assets in Figma or Adobe XD, ensuring seamless collaboration with the development team for accurate execution.

• Champion a data-informed design approach, leveraging e-commerce analytics and UX best practices to identify and prioritize high-impact optimization opportunities.

• Own the visual and user experience direction of the Shopify store, contributing to its growth and customer engagement within a fun and niche market.

📝 Enhancement Note: This role is explicitly design-first, emphasizing strategic thinking and UX/UI expertise over coding proficiency. The target candidate is a designer who understands e-commerce conversion drivers and can translate that understanding into actionable design solutions within the Shopify platform's constraints. The remote nature and specific time zone alignment with Australia (though based in Thailand for the employee) suggest a need for strong asynchronous communication skills.

📈 Primary Responsibilities

• Conduct comprehensive UX/UI audits of the existing Shopify storefront across desktop and mobile to identify critical usability issues and underperforming elements.

• Design intuitive and visually appealing page layouts for collections, product pages, landing pages, and other key conversion funnels, prioritizing user flow and engagement.

• Produce high-fidelity Figma or Adobe XD design files, complete with detailed specifications and assets, ready for direct implementation by Shopify developers.

• Develop and present a prioritized roadmap of CRO initiatives, grounded in UX best practices, e-commerce data analysis, and an understanding of the target audience's behavior.

• Collaborate closely with the development team to ensure accurate translation of designs into functional and aesthetically consistent storefront features, providing clear feedback throughout the implementation process.

• Proactively identify and design solutions for improving product discovery, streamlining the add-to-cart process, optimizing navigation, and enhancing the overall checkout experience within Shopify's technical framework.

• Establish and maintain a consistent visual language and user experience by creating or adhering to design systems and component libraries.

• Review and provide constructive feedback on implemented designs to ensure design integrity and adherence to original intent and CRO objectives.

• Continuously research and stay updated on the latest Shopify storefront trends, e-commerce CRO techniques, and emerging UX patterns to inform design strategies.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can operate autonomously in defining the UX/UI strategy and CRO priorities. The emphasis on "implementation-ready" files and collaboration with developers suggests the need for a designer who understands the practicalities of web development within a platform like Shopify.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background or equivalent practical experience in Graphic Design, Human-Computer Interaction (HCI), UX Design, or a related field is expected. The emphasis is on a demonstrable portfolio and skill set.

Experience: Minimum of 2-5 years of professional experience in UX/UI design, with a significant portion focused on e-commerce platforms, specifically Shopify. Experience in process optimization and conversion rate improvement initiatives is crucial.

Required Skills:

• Portfolio of Shopify Storefront Design Work: Demonstrated success in designing or significantly improving Shopify stores, with tangible results in conversion or user engagement. This is the primary evaluation criterion.

• Advanced UX/UI Design Skills: Deep understanding of user-centered design principles, information architecture, usability, and visual design best practices applied to e-commerce environments.

• E-commerce Design Expertise: Proven experience designing for key e-commerce pages such as collection pages, product detail pages (PDPs), landing pages, and checkout flows.

• Proficiency in Design Tools: Mastery of Figma or Adobe XD for creating wireframes, mockups, prototypes, and developer-ready assets.

• Mobile-First & Responsive Design: Strong command of designing for optimal experiences across all devices, with a particular emphasis on mobile usability.

• Shopify Platform Understanding: Working knowledge of Shopify's design capabilities and limitations, including common themes, customization options, and the implications of Shopify Plus or Online Store 2.0.

• Clear Design Rationale: Ability to articulate and justify design decisions with clear reasoning, linking them to user needs, business objectives, and CRO principles.

• Asynchronous Communication: Excellent written and verbal communication skills, enabling effective collaboration with a remote team across different time zones.

Preferred Skills:

• CRO Tools & A/B Testing: Familiarity or experience with CRO tools such as Intelligems, Google Optimize, VWO, Optimizely, or similar A/B testing and experimentation platforms.

• Shopify Online Store 2.0: Understanding of the architecture and design implications of Shopify's Online Store 2.0, including sections and theme development.

• Page Builder Experience: Experience using Shopify page builders like Replo, PageFly, Shogun, or similar.

• Niche Brand Experience: Background or strong interest in fashion, jewelry, accessories, anime, gaming, or fandom-based products to better understand the target audience and brand aesthetic.

• Direct Collaboration with Developers: Experience working hand-in-hand with front-end developers, particularly those specializing in Shopify theme development.

• Design Systems: Experience in creating or managing design systems and component libraries to ensure brand consistency and design efficiency.

📝 Enhancement Note: The "Must-Haves" heavily emphasize a practical portfolio demonstrating Shopify-specific success, indicating that theoretical knowledge alone is insufficient. The preference for specific CRO tools and page builders suggests the company values candidates who can hit the ground running with familiar technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shopify Storefront Case Studies: Showcase 2-3 detailed case studies of Shopify stores you have designed or significantly improved. Each case study must clearly outline the initial problem or opportunity, your design process, the solutions implemented (with visual examples), and quantifiable results (e.g., conversion rate increase, average order value improvement, bounce rate reduction).

• UX/UI Design Deliverables: Include examples of wireframes, high-fidelity mockups, and interactive prototypes created in Figma or Adobe XD, demonstrating your proficiency in translating user needs into functional and aesthetically pleasing designs.

• Mobile Optimization Examples: Provide specific examples of how you've optimized designs for mobile devices, showcasing responsive layouts and mobile-first design thinking.

• Developer-Ready Files: Be prepared to share or discuss how you structure your design files to facilitate easy implementation by developers, including asset organization and annotation.

Process Documentation:

• User Research & Analysis: Demonstrate your approach to understanding user needs and identifying pain points through UX audits, competitive analysis, and data review.

• Design Strategy & Rationale: Clearly articulate the strategic thinking behind your design decisions, explaining why specific design choices were made and how they align with CRO goals and brand objectives.

• Cross-Functional Collaboration: Illustrate how you collaborate with stakeholders (e.g., developers, marketing teams) to gather requirements, present designs, and ensure successful implementation.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should focus on showcasing tangible improvements to Shopify stores, backed by data. The ability to explain the "why" behind design decisions is as important as the final output.

💵 Compensation & Benefits

Salary Range: Based on the location (Thailand), experience level (Mid-Level, 2-5 years), and the specialized nature of Shopify UX/UI design with CRO expertise, a competitive salary range is estimated between ฿700,000 - ฿1,200,000 THB per year. This is equivalent to approximately $19,000 - $33,000 USD per year.

Benefits:

• Fully Remote Work: Enjoy the flexibility of working from anywhere, eliminating commute times and offering a better work-life balance.

• Performance-based Pay Raises: Opportunities for salary increases directly tied to your performance and contributions to the company's growth.

• Performance-based Bonuses: Additional financial rewards for achieving or exceeding key performance indicators and project goals.

• Full-Time Potential: This role offers the prospect of long-term, stable employment with full-time status.

• Australia-Based Company with PH-Friendly Hours: While the company is Australia-based, the role is aligned with hours suitable for someone in Thailand, avoiding late-night or early-morning shifts common in global remote roles. This suggests a focus on overlap during core business hours for both regions.

Working Hours: Approximately 40 hours per week. The role requires flexibility to overlap with core business hours relevant to both the Australia-based company and the employee's location in Thailand, ensuring effective communication and collaboration.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for remote UX/UI designers with CRO experience in Southeast Asia, adjusted for the niche market and specific platform (Shopify). The "PH-friendly hours" indicates a thoughtful approach to scheduling for remote employees in the Philippines time zone, which is also applicable to Thailand.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Art & Design, Creative & Media, and Retail sectors, specifically focusing on e-commerce for niche products. The brand specializes in anime-inspired jewelry and accessories, indicating a target market that values unique aesthetics, fandom culture, and personal expression.

Company Size: Detailed company size is not provided, but the description suggests a growing e-commerce business that is scaling its operations and requires specialized design expertise. This implies a lean, agile, and potentially fast-paced environment.

Founded: The company was founded in 2026. This indicates a relatively new and rapidly developing organization, likely in a growth phase where foundational roles like this UX/UI Designer are critical for establishing a strong online presence and customer experience.

Team Structure:

• The design role will likely be part of a small, dedicated team or work closely with founders/key stakeholders.

• Collaboration will primarily be with a development team, suggesting a structure where design and development work in tandem to bring visual concepts to life.

• Cross-functional collaboration will extend to marketing, product sourcing, and potentially customer service, all contributing to the overall e-commerce strategy. Methodology:

• Data-Driven Design: Emphasis on using analytics to inform design decisions and measure the impact of UX/UI changes on conversion rates.

• Agile Development Collaboration: Working closely with developers, likely in an agile or iterative manner, to implement and refine designs.

• User-Centric Approach: Prioritizing the customer experience and understanding user behavior to create intuitive and engaging storefronts.

Company Website: https://www.kraymerart.com

📝 Enhancement Note: The company's recent founding and focus on a niche market (anime jewelry) suggest an environment where a designer can have a significant impact and shape the brand's online identity. The "PH-friendly hours" for an Australia-based company is a unique detail that implies a commitment to employee well-being and effective global team management.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer with a strong emphasis on e-commerce and CRO. It's a hands-on design position where the individual is expected to take ownership of the storefront's visual and functional aspects. The opportunity to "own the visual and UX direction" marks it as a pivotal role for someone looking to make a direct impact on a brand's online success.

Reporting Structure: While not explicitly stated, the designer will likely report to a Head of Marketing, E-commerce Manager, or directly to a founder, given the company's size and stage. The role involves close collaboration with a development team, suggesting a peer-to-peer working relationship for implementation.

Operations Impact: The designer's work will have a direct and measurable impact on key business operations, including sales conversion rates, average order value, customer acquisition cost (via improved user experience reducing bounce rates), and overall brand perception. Success in this role directly contributes to the company's revenue growth and market position within its niche.

Growth Opportunities:

• Specialization in E-commerce CRO: Deepen expertise in conversion rate optimization specifically within the Shopify ecosystem, becoming a go-to expert for the company.

• Lead Design Initiatives: As the company grows, there's potential to lead more complex design projects, manage a design backlog, and potentially mentor junior designers or freelancers.

• Broader Brand Design Influence: Expand influence beyond the storefront to other areas of brand design, marketing collateral, or product presentation as the company scales.

• Skill Development in Niche Markets: Gain valuable experience and insights into designing for specific fandoms and niche consumer markets, which can be a significant career differentiator.

📝 Enhancement Note: The role offers substantial autonomy and impact, especially for a mid-level designer. The growth potential lies in specializing within a high-demand area (Shopify CRO) and potentially taking on more leadership responsibilities as the company expands.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no traditional office environment. Work is conducted from the employee's chosen location.

Office Location(s): The company is based in Australia, but the role is remote and specifically advertised as having "PH-friendly hours" for employees, suggesting a focus on team members located in or near the Philippines/Thailand time zones. The employee is expected to work from their own home office or a co-working space.

Workspace Context:

• Independent Work Environment: Requires self-discipline and the ability to manage one's own workspace for optimal productivity.

• Digital Collaboration Tools: The team will rely heavily on digital communication and project management tools (e.g., Slack, Asana, Trello, Figma's collaboration features) for seamless interaction.

• Focus on Asynchronous Communication: Given the potential for distributed team members, emphasis will be placed on clear, documented communication that can be understood and acted upon without immediate real-time interaction.

• Access to Design Software: Employees will need access to and proficiency with design software such as Figma or Adobe XD, along with reliable internet connectivity.

Work Schedule: The role is full-time, typically around 40 hours per week. The "PH-friendly hours" suggest a schedule that allows for overlap with Australian business hours for key meetings and collaborations, while also accommodating local working hours in Thailand/Philippines. This likely means a schedule that is not strictly 9-5 but allows for core collaboration windows.

📝 Enhancement Note: The remote nature and specific scheduling mention ("PH-friendly hours") highlight the need for strong self-management, proactive communication, and comfort with asynchronous work practices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: The primary focus will be on your submitted portfolio or design samples showcasing Shopify storefront improvements and CRO impact. Be prepared for this to be the gateway to further stages.

• Portfolio Walkthrough & Discussion: If your portfolio is strong, you'll likely have a call with a hiring manager or key stakeholder to discuss your design process, rationale behind specific decisions, and how you approach CRO.

• Design Challenge (Potential): A small, targeted design exercise or a deeper dive into a specific problem on the current storefront may be presented to assess your problem-solving skills and design approach in real-time.

• Team/Culture Fit Call: A final conversation to assess communication style, ability to work asynchronously, and alignment with the company's niche brand and remote work culture.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your solution, and the measurable results. Use metrics like conversion rate increases, AOV improvements, bounce rate reductions, or time-on-page changes.

• Showcase Shopify Specificity: Highlight designs that were created specifically for Shopify and demonstrate an understanding of its platform constraints and opportunities.

• Explain Your "Why": Be ready to articulate the strategic thinking behind your design choices. Connect your UX decisions to user needs and business objectives.

• Visual Clarity is Key: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups and clear explanations.

• Tailor to the Brand: If possible, subtly demonstrate an understanding of the anime jewelry niche and how your design aesthetic aligns with it.

Challenge Preparation:

• Analyze the Current Store: Before any interview, thoroughly review the Kraymer Art Shopify store. Identify potential UX/UI issues and areas for CRO improvement.

• Prepare Potential Solutions: Think about how you would address the issues you find, considering Shopify's limitations. Have a few high-level ideas ready.

• Practice Articulating Rationale: Rehearse explaining your design decisions concisely and persuasively, focusing on the impact on conversion and user experience.

• Understand Asynchronous Workflows: Be ready to discuss how you manage tasks, communicate updates, and collaborate effectively in a remote, asynchronous environment.

📝 Enhancement Note: The application process is heavily weighted towards the portfolio. Candidates should invest significant time in preparing compelling case studies that demonstrate quantifiable impact on Shopify storefronts.

🛠 Tools & Technology Stack

Primary Tools:

• Shopify: Deep understanding of the Shopify platform, including theme customization capabilities, Online Store 2.0 architecture, and general e-commerce best practices within the platform.

• Figma / Adobe XD: Mastery of one or both of these industry-standard design and prototyping tools for creating wireframes, mockups, and developer-ready assets.

• Prototyping Tools: Experience in creating interactive prototypes to demonstrate user flows and design concepts effectively.

Analytics & Reporting:

• Shopify Analytics: Familiarity with Shopify's built-in analytics for understanding customer behavior, sales data, and conversion funnels.

• Google Analytics (or similar): Experience using web analytics tools to track user behavior, identify drop-off points, and measure the impact of design changes.

• CRO Tools (Preferred): Experience with tools like Intelligems, VWO, Optimizely, Hotjar, or similar for A/B testing, heatmapping, and user session recording.

CRM & Automation:

• E-commerce Platforms: While Shopify is primary, understanding of general e-commerce CRM principles and customer data management is beneficial.

• Page Builders (Preferred): Familiarity with Shopify page builders such as Replo, PageFly, Shogun, or similar, which are often used to create custom storefront designs.

📝 Enhancement Note: Proficiency in Shopify and a leading design tool like Figma is non-negotiable. Experience with CRO tools and Shopify page builders will be a significant advantage, indicating a candidate's readiness to contribute to optimization efforts immediately.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core belief that the user experience drives business success. Decisions are made with the customer's needs and journey at the forefront.

• Data-Informed Decision Making: Valuing quantitative data and analytics to guide strategy, validate hypotheses, and measure the impact of design and optimization efforts.

• Efficiency & Optimization: A continuous drive to improve processes, workflows, and user experiences to maximize efficiency and conversion rates.

• Creativity & Aesthetics: Appreciating strong visual design and creative expression, especially within the context of a niche brand that thrives on unique aesthetics.

• Collaboration & Communication: Fostering an environment where clear, proactive, and respectful communication is key, especially within a remote and asynchronous team structure.

Collaboration Style:

• Remote & Asynchronous First: Prioritizing clear documentation, well-structured communication, and independent work, with real-time collaboration reserved for essential meetings.

• Design-Developer Partnership: A collaborative approach where designers and developers work closely to ensure designs are technically feasible, accurately implemented, and optimized for performance.

• Feedback-Oriented: Openness to constructive feedback from peers, stakeholders, and users to continuously refine designs and strategies.

• Niche Brand Passion: An enthusiasm for the brand's specific niche (anime jewelry) and a desire to contribute to its unique identity and community.

📝 Enhancement Note: The culture appears to blend a data-driven, optimization-focused approach with a strong appreciation for creative design, particularly within a niche market. The emphasis on remote and asynchronous collaboration suggests a need for individuals who are self-motivated and excellent communicators.

⚡ Challenges & Growth Opportunities

Challenges:

• Shopify Platform Constraints: Navigating the limitations of the Shopify platform while still delivering innovative and effective UX/UI designs requires creative problem-solving and a deep understanding of what's achievable.

• Balancing Aesthetics and Conversion: Striking the right balance between a visually appealing, brand-aligned design and a high-converting e-commerce experience can be a constant challenge.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong communication with a distributed team across different time zones requires proactive effort and clear communication strategies.

• Niche Market Understanding: Deeply understanding the preferences and behaviors of the anime jewelry consumer base to inform design decisions effectively.

Learning & Development Opportunities:

• Advanced CRO Specialization: Opportunity to become an expert in e-commerce CRO strategies and tactics, particularly within the Shopify ecosystem.

• Shopify Platform Deep Dive: Gaining in-depth knowledge of Shopify's technical capabilities, theme development best practices, and platform updates.

• Brand Building Through Design: Contributing significantly to the visual identity and brand perception of a growing e-commerce business in a vibrant niche.

• Remote Work Best Practices: Honing skills in asynchronous communication, self-management, and effective remote collaboration.

📝 Enhancement Note: The challenges presented are typical for a designer working on a growing e-commerce brand with platform constraints. The growth opportunities are substantial for someone looking to specialize in Shopify CRO and brand-focused design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for auditing a Shopify storefront for UX/UI and CRO opportunities. What are the first few things you look for?" (Focus on your methodology, tools, and key metrics.)

• "How do you balance creative design vision with the need for high conversion rates on an e-commerce site? Can you provide an example?" (Highlight your understanding of user psychology and data-driven design.)

• "Imagine our collection page needs improvement. What are some potential design changes you'd explore, and how would you prioritize them?" (Be ready to discuss specific layout elements, navigation, filtering, and how you'd test them.)

• "How do you approach working with developers to ensure your designs are implemented accurately, especially within Shopify's constraints?" (Emphasize communication, documentation, and understanding of technical feasibility.) Company & Culture Questions:

• "What interests you about Kraymer Art and our niche market of anime-inspired jewelry?" (Show genuine interest and research into the brand and its audience.)

• "How do you stay organized and productive when working remotely and asynchronously?" (Discuss your time management, communication habits, and preferred tools.)

• "Describe a time you had to give or receive constructive feedback on a design. How did you handle it?" (Demonstrate professionalism and a growth mindset.)

• "What are your thoughts on the current state of e-commerce UX/UI design, and what trends are you most excited about?" (Show industry awareness and passion.) Portfolio Presentation Strategy:

• Start with Impact: Begin by showcasing your strongest case study that demonstrates significant improvement on a Shopify store, highlighting the ROI.

• Tell a Story: For each project, walk through the problem, your process, the design solutions, and the quantifiable results. Explain the "why" behind your decisions.

• Demonstrate Shopify Expertise: Clearly articulate how your designs were tailored to the Shopify platform and its specific capabilities or limitations.

• Showcase Design Skills: Use high-quality visuals of your mockups and prototypes. Be prepared to briefly explain your rationale for visual choices.

• Be Ready for Deep Dives: Anticipate questions about specific design elements, user flows, or the data that supported your decisions.

📝 Enhancement Note: The interview process will likely mirror the application's focus on the portfolio. Candidates should prepare to discuss their process, rationale, and quantifiable results in detail, demonstrating a strong understanding of both design principles and e-commerce conversion drivers within Shopify.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the JazzHR platform.

• Curate Your Portfolio: Select 2-3 of your strongest Shopify storefront design projects that clearly demonstrate improvements in UX/UI and measurable CRO results. Ensure your portfolio is easily accessible (e.g., via a personal website, Behance, or a shared drive link).

• Optimize Your Resume: Highlight relevant experience in Shopify design, UX/UI, CRO, Figma/Adobe XD, and e-commerce. Use keywords from the job description and focus on quantifiable achievements.

• Prepare Your "Seesaw" Response: When prompted on the application page, ensure you include the word "seesaw" in your answer to the first screening question, as requested by the hiring team.

• Research Kraymer Art: Thoroughly review the Kraymer Art website and social media presence to understand their brand, products, and target audience. Identify potential areas for design improvement and think about how your skills align with their niche.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.