Service Designer Expert ( Ingredient Branding & Digital Brand Strategy)

📍 Job Overview

Job Title: Service Designer Expert (Ingredient Branding & Digital Brand Strategy)

Company: Justera Group

Location: Gothenburg, Västra Götaland County, Sweden

Job Type: Full-time

Category: Brand Strategy / Service Design / Digital Strategy

Date Posted: May 29, 2026

Experience Level: 10+ Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic definition and execution of ingredient branding and digital brand strategy within complex, multi-brand HMI (Human-Machine Interface) ecosystems.

• Develop and implement scalable frameworks, governance models, and brand hierarchies to ensure consistent brand visibility and differentiation across partner and OEM digital interfaces.

• Drive early-stage strategic direction-setting, focusing on alignment, discovery, research, and principle definition rather than detailed UI execution.

• Facilitate cross-functional alignment and communication between Brand, Product, Design, and external partner stakeholders to ensure cohesive digital brand experiences.

• Translate business strategy into actionable brand principles and interaction models that guide the co-existence of multiple brands within shared digital environments.

📝 Enhancement Note: While the job title includes "Service Designer," the core responsibilities and requirements clearly indicate a senior-level role focused on high-level brand strategy, ecosystem design, and strategic framework development within a B2B or industrial context, rather than traditional customer-facing service design. The emphasis is on strategic direction and governance for digital brand presence.

📈 Primary Responsibilities

• Lead early-stage strategic initiatives, including stakeholder alignment, comprehensive discovery phases, in-depth research, and the definition of core brand principles.

• Define clear brand hierarchies and sophisticated interaction models that govern how partner, subsidiary, and core brands coexist and interact within shared digital experiences.

• Develop and articulate strategic principles for key areas such as brand visibility, endorsement strategies, and multi-brand coexistence within complex digital environments.

• Create scalable frameworks, decision models (e.g., Standard vs. Bespoke scenarios), and governance structures to ensure consistent application of brand strategy across diverse digital touchpoints.

• Facilitate effective alignment and consensus-building across Brand, Product, Design, Engineering, and external partner stakeholders to ensure cohesive strategy implementation.

• Produce high-level strategic design documentation, conceptual frameworks, and comprehensive guideline materials to inform downstream visualization and implementation.

• Enable a seamless handover of strategic direction and foundational principles to UX/UI teams for detailed visualization and subsequent implementation phases.

📝 Enhancement Note: The responsibilities emphasize strategic leadership and early-phase direction-setting, focusing on the conceptualization and governance of brand presence in complex digital ecosystems, which is typical for senior strategy roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Marketing, Business Strategy, or a related field is expected, complemented by extensive professional experience.

Experience: A minimum of 10 years of progressive experience in brand design, service design, experience design, or design strategy is required. This experience must include demonstrated success in leading strategic design or brand framework development at an organizational level.

Required Skills:

• Strong ability to translate complex business strategy into clear, actionable brand and design principles.

• Deep expertise in brand architecture, ingredient branding, and endorsement strategies.

• Proven experience working within complex, partner-driven, multi-brand environments and digital ecosystems.

• Robust systems thinking capabilities and advanced conceptual design skills.

• Ability to communicate complex ideas visually through conceptual mockups and illustrative frameworks.

• Excellent stakeholder management, facilitation, and cross-functional communication skills.

• Experience collaborating closely with UX/UI designers, product organizations, and engineering teams.

Preferred Skills:

• Demonstrated success leading strategic design or brand frameworks at an organizational level.

• Experience within B2B, industrial, automotive, marine, or other technically complex industries.

• Familiarity with digital interfaces, HMI systems, connected products, or platform ecosystems.

• Strong ability to influence and drive consensus across organizational and partner boundaries.

📝 Enhancement Note: The "10+ years" experience requirement and the focus on strategic frameworks and complex environments suggest this role is for a seasoned professional capable of high-level strategic thinking and organizational influence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of strategic brand architecture and hierarchy development within complex organizational structures.

• Case studies showcasing successful ingredient branding or endorsement strategies in digital or product contexts.

• Examples of conceptual frameworks, decision models, or governance structures designed to manage multi-brand coexistence.

• Documentation illustrating the translation of business strategy into clear design principles and interaction models.

Process Documentation:

• Workflow designs and optimization strategies for early-stage strategic initiatives and stakeholder alignment.

• Implementation of conceptual frameworks and governance models for brand strategy.

• Measurement and analysis of the impact of strategic brand principles on digital experiences and brand perception.

📝 Enhancement Note: For a role of this seniority, a portfolio demonstrating strategic thinking, framework development, and successful implementation of complex brand strategies is crucial, rather than a collection of UI designs.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for senior-level Brand Strategists/Service Design Leads with 10+ years of experience in Gothenburg, Sweden, the estimated annual salary range would be approximately 750,000 - 1,100,000 SEK. This range considers the specialized nature of ingredient branding, digital brand strategy, and the B2B/industrial context.

Benefits:

• Competitive compensation package.

• Comprehensive benefits package, likely including health insurance, retirement contributions, and other standard Swedish employment benefits.

• Opportunities for continuous learning and professional development.

• Flexible hybrid working model, offering a balance between in-office collaboration and remote flexibility.

• 25 days of annual leave for rest and rejuvenation.

• Annual wellness allowance of 3,500 SEK, supporting personal health and wellbeing.

Working Hours: Standard full-time hours are approximately 40 hours per week, with flexibility offered through the hybrid work model.

📝 Enhancement Note: Salary estimation is based on data for senior design strategy and brand leadership roles in Gothenburg, Sweden, accounting for the specialized nature of the role and the company's industry. Benefits are derived directly from the provided job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Consulting, Software Development, and Recruitment Services. Justera Group specializes in building high-performing technology teams and delivering end-to-end IT solutions, focusing on digital transformation for businesses.

Company Size: The description implies a medium-to-large consulting firm capable of managing comprehensive talent lifecycles and delivering complex IT solutions.

Founded: While the founding date is not specified, Justera Group is presented as an established firm with experience and a strong presence in the Swedish market.

Team Structure:

• The operations team likely consists of specialized consultants and project managers focused on IT solutions and talent management.

• This role would likely report into a senior leadership position within the Brand, Design, or Strategy practice, or potentially a dedicated Digital Strategy unit.

Methodology:

• Data-driven approaches to IT solutions and team building, ensuring efficient and effective results.

• Focus on continuous evolution and harnessing digital technologies for client success.

• Emphasis on purpose-driven consultants and managing the entire talent lifecycle.

Company Website: https://justergroupab.teamtailor.com

📝 Enhancement Note: The company description highlights a focus on technology, talent, and client success, suggesting an environment where strategic roles are valued for their contribution to digital evolution.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior expert or lead position within the design strategy and brand management domain. It involves significant autonomy, strategic influence, and the responsibility for defining future direction in complex digital ecosystems.

Reporting Structure: The role likely reports to a Director or VP level within Brand, Design, or Strategy, with direct collaboration across multiple functional departments and external entities.

Operations Impact: The role's impact is strategic and foundational, shaping how brands are perceived and interact within crucial digital interfaces. This directly influences client trust, brand equity, and the overall success of digital product ecosystems in the market.

Growth Opportunities:

• Opportunity to shape the future of digital brand strategy for a growing IT consulting firm specializing in cutting-edge technologies.

• Potential to develop and lead new service offerings related to digital brand ecosystems and ingredient branding.

• Advancement into broader leadership roles within strategy, design, or client management.

• Deepen expertise in technically complex industries and evolving digital interaction paradigms.

📝 Enhancement Note: This is a strategic leadership role with significant potential for impact and career advancement, particularly for individuals looking to specialize in complex B2B digital brand ecosystems.

🌐 Work Environment

Office Type: The company offers a flexible hybrid working model, indicating a blend of remote work and in-office presence.

Office Location(s): The primary office is located in Gothenburg, Sweden.

Workspace Context:

• A collaborative environment that encourages interaction between cross-functional teams.

• Access to digital tools and technologies necessary for strategic design and documentation.

• Opportunities for professional development and knowledge sharing within a team of experienced consultants.

Work Schedule: Standard full-time work schedule, with the flexibility afforded by the hybrid model to manage personal and professional commitments effectively.

📝 Enhancement Note: The hybrid model suggests a modern work environment that balances collaboration with individual work needs, common in professional services firms.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience and strategic capabilities.

• First Interview: Likely a discussion with a hiring manager or senior team member to explore your background, strategic approach, and fit for the role. Be prepared to discuss your experience with brand architecture and ingredient branding.

• Case Study Presentation/Workshop: You may be asked to present a relevant case study from your portfolio or work through a strategic challenge related to multi-brand ecosystems. Focus on your process, strategic rationale, and outcomes.

• Final Interview: Potentially with senior leadership to discuss strategic vision, cultural fit, and long-term impact.

Portfolio Review Tips:

• Curate your portfolio to prominently feature projects demonstrating strategic brand architecture, ingredient branding, and experience ecosystem design.

• For each case study, clearly articulate the business challenge, your strategic approach, the principles you defined, the frameworks you developed, and the measurable outcomes or intended impact.

• Be ready to walk through your thought process and decision-making for complex brand strategy challenges.

Challenge Preparation:

• Anticipate strategic questions about how to manage brand visibility and hierarchy in partner-driven digital environments.

• Prepare to discuss your experience with systems thinking and translating business objectives into tangible brand and design principles.

• Familiarize yourself with concepts of HMI ecosystems and B2B/industrial brand dynamics.

📝 Enhancement Note: The emphasis on strategic documentation and early-stage direction-setting means the portfolio review will focus on strategic thinking and framework development rather than detailed UI execution.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Strategy Tools: Proficiency with tools for conceptualization, wireframing, and strategic framework development (e.g., Figma, Sketch, Miro, Mural).

• Documentation Tools: Expertise in creating professional strategic documentation (e.g., Google Workspace, Microsoft Office Suite, specialized diagramming tools).

• Collaboration Platforms: Experience with tools facilitating remote and hybrid team collaboration (e.g., Slack, Microsoft Teams).

Analytics & Reporting:

CRM & Automation:

• Not directly specified, but an understanding of how CRM and marketing automation platforms influence customer journeys and brand touchpoints could be advantageous.

📝 Enhancement Note: The role focuses on strategy and conceptualization, so proficiency in tools that support high-level thinking, documentation, and collaboration is paramount.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on delivering effective and efficient results for clients through expert IT consulting and talent management.

• Innovation: Embracing digital technologies and driving advancements for businesses.

• Collaboration: Fostering teamwork and cross-functional synergy to achieve project goals.

• Excellence: A commitment to quality, purpose-driven consultants, and a high standard of service delivery.

Collaboration Style:

• Cross-functional integration between Brand, Product, Design, and Engineering teams.

• Emphasis on stakeholder management and facilitating alignment across diverse groups, including external partners.

• A culture that likely values clear communication, strategic input, and a shared vision for digital brand success.

📝 Enhancement Note: Justera Group's emphasis on high-performing teams and end-to-end solutions suggests a culture that values expertise, collaboration, and a results-oriented approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating ambiguity in defining brand strategies for emerging multi-brand digital ecosystems.

• Ensuring brand visibility and differentiation when the company is not the primary interface owner.

• Facilitating alignment and buy-in across multiple internal departments and external partners with potentially competing priorities.

Learning & Development Opportunities:

• Deepen expertise in ingredient branding and complex digital ecosystem strategy within technically sophisticated industries.

• Develop leadership skills in strategic consulting and cross-organizational influence.

• Gain exposure to cutting-edge digital technologies and their impact on brand perception.

• Contribute to the development of new service offerings and methodologies for Justera Group.

📝 Enhancement Note: The role presents significant challenges typical of senior strategy positions, offering substantial opportunities for professional growth and specialized skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed an ingredient branding strategy for a complex digital product or ecosystem. What were the key challenges and your approach?" (Focus on process, rationale, and outcomes).

• "How would you define the brand hierarchy and interaction principles for a multi-brand HMI system where multiple partner brands need to be visible and trusted?" (Demonstrate systems thinking and strategic framework development).

Company & Culture Questions:

• "What are your thoughts on Justera Group's focus on building high-performing technology teams and delivering end-to-end IT solutions?" (Show interest in the company's mission).

• "How do you approach stakeholder management and alignment in environments with diverse interests and potential for ambiguity?" (Align with the collaborative and strategic nature of the role).

Portfolio Presentation Strategy:

• Select 1-2 case studies that best showcase your strategic brand architecture, ingredient branding, and multi-brand ecosystem experience.

• Clearly articulate the problem, your strategic approach, the frameworks/principles you developed, and the tangible or intended results.

• Be prepared to discuss your decision-making process and how you navigated complexity and stakeholder input.

• Emphasize your role in early-stage direction-setting and the handover to implementation teams.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thought leadership, experience with complex brand environments, and the ability to articulate vision and process clearly.

📌 Application Steps

To apply for this expert role:

• Submit your application through the provided link on the Justera Group Teamtailor portal.

• Tailor your resume: Highlight your 10+ years of experience, specifically mentioning expertise in ingredient branding, digital brand strategy, brand architecture, and experience within complex, multi-brand, or B2B/industrial environments. Quantify achievements where possible.

• Curate your portfolio: Ensure it prominently features case studies demonstrating strategic framework development, brand hierarchy definition, and successful ingredient branding initiatives. Prepare to present a detailed walkthrough of 1-2 key projects.

• Prepare for strategic discussions: Anticipate questions about your approach to complex brand ecosystems, stakeholder alignment, and translating business strategy into design principles. Research Justera Group and their approach to IT consulting and digital solutions.

• Practice your presentation: Rehearse presenting your portfolio case studies, focusing on clarity, strategic rationale, and impact. Be ready to articulate your vision for ingredient branding in digital HMI ecosystems.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.