Senior Visual Designer - Marketing

📍 Job Overview

Job Title: Senior Visual Designer - Marketing

Company: Truelogic

Location: Dominican Republic

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-17

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the creation of high-quality visual concepts and digital assets for diverse marketing channels including social media, email, web, and digital campaigns.

• Translate overarching brand strategy and creative direction into polished, production-ready visual executions that resonate with target audiences.

• Apply advanced principles of visual hierarchy, typography, composition, spacing, and balance to ensure sophisticated and modern digital experiences.

• Maintain stringent visual consistency across all digital touchpoints, adhering to established brand guidelines and visual systems.

• Collaborate effectively with cross-functional teams, including creative, marketing, and content specialists, to deliver integrated marketing initiatives.

📝 Enhancement Note: While the title is "Senior Visual Designer - Marketing," the responsibilities and required skills strongly indicate a role within Marketing Operations or Creative Operations, focusing on the execution and standardization of visual assets for marketing campaigns. The emphasis on process, consistency, and collaboration with cross-functional teams aligns with operational functions.

📈 Primary Responsibilities

• Conceptualize and execute compelling visual designs for social media posts, email newsletters, website landing pages, and digital advertising campaigns.

• Develop and refine digital assets, ensuring they align with brand identity, strategic objectives, and user experience best practices.

• Translate creative briefs and brand guidelines into visually engaging and effective marketing collateral.

• Design layouts, select imagery, and craft typography that enhance the user journey and brand narrative.

• Adapt and optimize creative assets for various platforms, formats, and digital channels to maximize reach and impact.

• Manage the end-to-end design process for marketing assets, from initial ideation and concept development to final production and delivery.

• Proactively identify opportunities to enhance visual quality, craftsmanship, and attention to detail in all design outputs.

• Present design concepts to stakeholders, articulate the rationale behind visual decisions, and incorporate feedback constructively to achieve optimal outcomes.

• Effectively manage a portfolio of multiple design projects simultaneously, prioritizing tasks and deadlines in a fast-paced, dynamic environment.

• Ensure all visual designs meet high standards of aesthetic appeal, brand compliance, and technical execution.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and operational adherence, emphasizing the need for a candidate who can produce high-quality work while managing multiple projects and maintaining brand consistency across various marketing channels. This is typical for a senior role within a marketing operations or creative operations function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, Digital Design, or a related field is implied by the role's nature and experience requirements. Candidates with formal education in these areas will likely possess a strong theoretical understanding of design principles.

Experience: A minimum of 5 years of progressive experience in Visual Design, Digital Design, Graphic Design, or a closely related discipline is required, with a strong emphasis on digital marketing channels.

Required Skills:

• Visual Design Excellence: Proven ability to create high-quality, modern, and sophisticated visual concepts and digital assets.

• Digital Channel Expertise: Hands-on experience designing for social media, email marketing, web interfaces, and digital campaigns.

• Figma Proficiency: Advanced skills and extensive practical experience using Figma for digital asset creation and complex layout design.

• Typography & Layout Mastery: Deep understanding and application of visual hierarchy, typography, composition, spacing, and balance principles.

• Brand Strategy Translation: Ability to effectively translate creative direction and brand strategy into compelling visual executions.

• Concept to Execution: Demonstrated capability to manage projects from initial concept and creative exploration through to final production.

• Cross-Functional Collaboration: Strong interpersonal skills for effective collaboration with creative, marketing, and content teams.

• Feedback Integration: Ability to receive and incorporate stakeholder feedback while upholding design quality and consistency.

• Project Management: Proven ability to manage multiple projects and priorities concurrently in a fast-paced environment.

• Advanced English Proficiency: Strong verbal and written communication skills for clear articulation of design rationale and stakeholder interaction.

Preferred Skills:

• Adobe Creative Suite Proficiency: Experience with Photoshop, Illustrator, and other Adobe tools for enhanced design capabilities.

• Brand Guideline Expertise: Experience working with and applying established brand guidelines and visual systems.

• Creative Agency Experience: Previous exposure to a creative agency environment, understanding client demands and fast-paced workflows.

• Integrated Campaign Development: Experience designing cohesive integrated digital campaigns across multiple marketing channels.

• Global Design Experience: Familiarity with designing for global audiences and international markets, considering cultural nuances.

📝 Enhancement Note: The emphasis on Figma as a primary tool, coupled with the requirement for experience in specific marketing channels, suggests that candidates should be prepared to showcase projects demonstrating proficiency in these areas. The "Nice to Have" skills point towards a candidate who can hit the ground running with minimal ramp-up time, especially concerning brand systems and agency workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital design portfolio showcasing a minimum of 5 years of relevant work, with a strong emphasis on visual craftsmanship and modern aesthetics.

• Specific examples demonstrating the creation of digital assets for social media, email marketing, web pages, and digital campaigns.

• Case studies that highlight the candidate's ability to translate brand strategy and creative direction into polished, production-ready visual executions.

• Visualizations of how the candidate applied principles of visual hierarchy, typography, composition, and spacing in their projects.

• Demonstrations of projects taken from initial concept and exploration through to final execution, showcasing the full design lifecycle.

• Examples of maintaining visual consistency across multiple digital touchpoints and adhering to brand guidelines. Process Documentation:

• Showcase examples of how projects were managed from concept to final execution, including any workflow or process optimization applied.

• Highlight instances where stakeholder feedback was incorporated, demonstrating a structured approach to revisions and approvals.

• Provide examples of adapting creative assets across different formats, platforms, and digital channels, illustrating a systematic approach to asset management.

• Demonstrate an understanding of maintaining visual consistency through established processes or personal methodologies.

📝 Enhancement Note: For a Senior Visual Designer role, the portfolio is paramount. It should not only display aesthetic talent but also demonstrate a structured approach to design, process management, and the ability to work within established brand systems. The emphasis is on how the work was done, not just the final output.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, 5+ years of experience, advanced Figma skills, and the location in Latin America, a competitive USD salary range is expected. Based on industry benchmarks for similar remote roles in Latin America, the estimated range is $45,000 - $70,000 USD annually. This estimation considers the demand for skilled visual designers, the remote nature of the role, and the client's base in the U.S. market.

Benefits:

• 100% Remote Work: Freedom to work from any location within Latin America with a reliable internet connection.

• Highly Competitive USD Pay: Market-leading compensation package paid in USD, reflecting the value of specialized skills and remote talent.

• Paid Time Off: Generous paid time off policies to ensure work-life balance and employee well-being.

• Work with Autonomy: Flexibility in managing work hours, with a focus on results and deliverables rather than strict clocking in and out.

• Work with Top American Companies: Opportunity to collaborate on impactful projects with leading U.S. businesses.

• Engagement Activities: Company-sponsored activities designed to foster well-being and professional engagement.

• Diverse, Global Network: Access to a network of over 600 professionals across 25+ countries, promoting cross-cultural collaboration.

• Seasoned Team Members: Opportunity to work alongside experienced professionals, fostering a high-performance environment.

Working Hours: The role implies a standard full-time commitment, likely around 40 hours per week. While there's emphasis on autonomy and results, adherence to project deadlines and collaborative needs with U.S.-based teams may necessitate some flexibility in working hours, potentially aligning with Eastern Time (ET) business hours.

📝 Enhancement Note: The salary estimate is based on aggregated data from various salary aggregators and industry reports for senior-level remote design roles in Latin America, targeting U.S. clients. The benefits listed are directly from the job description and are tailored to attract top talent in the remote work landscape.

🎯 Team & Company Context

🏢 Company Culture

Industry: Truelogic operates within the IT Services and Staff Augmentation industry, specializing in providing nearshore technology talent to U.S. companies. The client is a Global Creative Agency in the Marketing and Advertising sector. This dual context means the role will operate within a professional services environment focused on client delivery, while the creative output is for the marketing and brand development of consumer-facing brands.

Company Size: Truelogic employs 600+ professionals, indicating a substantial and established organization capable of supporting a large client base. The client is a global creative agency, suggesting a significant operational scale with multidisciplinary teams.

Founded: Truelogic has been in operation for over two decades, signifying stability, experience, and a proven track record in the staff augmentation market.

Team Structure:

• The Senior Visual Designer will likely be part of a dedicated team serving the global creative agency client, potentially comprising other designers, copywriters, art directors, and project managers.

• Reporting is expected to be within the client's creative or marketing department, with oversight from a Creative Director or Design Lead.

• Cross-functional collaboration is a key aspect, involving close partnerships with marketing strategists, content creators, campaign managers, and digital specialists to ensure cohesive campaign execution. Methodology:

• Data-driven insights from marketing campaigns will likely inform design iterations, requiring an understanding of performance metrics.

• Workflow planning and optimization will be crucial for managing multiple projects and meeting client deadlines efficiently.

• Automation practices may be leveraged for asset delivery or repetitive design tasks, though the primary focus is on creative execution.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: The role bridges two distinct environments: Truelogic's operational framework for staff augmentation and the client's creative agency culture. Candidates should be prepared to adapt to both, demonstrating professionalism and client-centricity while leveraging creative expertise.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role, focusing on specialized design execution within a client-facing capacity. It requires a high degree of autonomy, advanced technical skills, and the ability to mentor or guide less experienced designers implicitly through example and high-quality output. The "operations" aspect comes from managing the consistent delivery of visual assets within marketing campaigns.

Reporting Structure: The Senior Visual Designer will likely report to a Design Lead or Creative Director within the client's organization. While working for Truelogic, the day-to-day reporting and project management will be dictated by the client's structure.

Operations Impact: The role's impact is directly tied to the effectiveness of marketing campaigns. High-quality, on-brand visual assets contribute significantly to brand perception, engagement rates, conversion rates, and overall campaign success. By ensuring visual consistency and excellence, the designer directly supports the client's ability to achieve its marketing and business objectives.

Growth Opportunities:

• Specialization: Deepen expertise in specific digital marketing channels (e.g., advanced social media creative, interactive web elements, email template design systems).

• Leadership Development: Potential to move into Art Director roles, leading creative projects and managing junior designers.

• Cross-functional Skill Acquisition: Opportunities to gain deeper understanding of marketing strategy, campaign management, and analytics by collaborating closely with other teams.

• Client Relationship Management: Develop skills in presenting design concepts and managing client expectations, preparing for client-facing leadership roles.

📝 Enhancement Note: The growth path here leans towards deepening creative expertise and potentially moving into leadership within a creative context. The "operations" element is about the disciplined execution and management of creative assets for marketing, which is a critical function within marketing operations.

🌐 Work Environment

Office Type: This is a 100% remote position, offering flexibility and autonomy to work from any suitable location within Latin America.

Office Location(s): While the role is remote, candidates must be based in Latin America (LATAM). Truelogic operates globally with professionals in 25+ countries, but the primary focus for this role is within the LATAM region to align with time zone considerations and operational efficiency for the client.

Workspace Context:

• Candidates will need a reliable internet connection and a functional laptop to perform their duties.

• The work environment is expected to be collaborative, with frequent virtual communication and interaction with team members and stakeholders across different geographies.

• Access to design software and project management tools will be provided or expected as part of the candidate's setup.

Work Schedule: The role is full-time, with an emphasis on autonomy and results. While specific hours may be flexible, candidates should be prepared to align with project deadlines and potentially collaborate with teams in U.S. time zones (e.g., Eastern Time). This may involve occasional early morning or late afternoon calls depending on project needs.

📝 Enhancement Note: The emphasis on autonomy and remote work suggests a culture that trusts professionals to manage their time effectively. However, client demands and cross-time zone collaboration mean that strict 9-to-5 adherence may not always apply, requiring adaptability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and experience.

• Skills Assessment/Portfolio Review: A deeper dive into your portfolio, potentially including a discussion of specific projects, your design process, and your Figma proficiency. You may be asked to present selected work and explain your rationale.

• Technical/Creative Interview: An interview with a hiring manager or creative lead to discuss your experience, problem-solving approach, and how you handle creative direction and feedback. This may involve a small design challenge or case study discussion.

• Client Interview: A final interview with the client team to assess cultural fit, communication skills, and alignment with their brand and project needs.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase your visual design skills, digital marketing experience, and Figma proficiency. Prioritize work for social media, email, and web.

• Highlight Process: For each project, clearly articulate the problem, your role, your design process (concept to execution), the tools used (especially Figma), and the results or impact.

• Demonstrate Brand Alignment: Include examples where you successfully worked within or adapted to established brand guidelines.

• Showcase Versatility: If possible, include projects that demonstrate your ability to adapt your style to different brand voices or campaign objectives.

• Quality Over Quantity: Ensure all presented work is polished, production-ready, and free of errors.

Challenge Preparation:

• Be prepared to discuss your design rationale for specific visual choices.

• Practice articulating your feedback integration process and how you handle constructive criticism.

• Familiarize yourself with modern design trends in social media, email, and web, particularly within the travel and hospitality sector if possible.

• Understand how visual design supports broader marketing objectives and brand strategy.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates should invest significant time in curating and presenting it effectively, ensuring it directly addresses the requirements of designing for digital marketing channels with advanced Figma skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory and advanced proficiency required for creating digital assets, layouts, and prototyping. Candidates should be comfortable with its full range of features for collaborative design.

• Adobe Creative Suite: Preferred, including Photoshop, Illustrator, and potentially InDesign, for broader design capabilities and asset manipulation.

Analytics & Reporting: While not a primary focus, an understanding of how visual design impacts marketing analytics (e.g., click-through rates, engagement metrics) is beneficial. Familiarity with tools that report on campaign performance is a plus.

CRM & Automation: Not directly relevant to the core design function, but an awareness of how visual assets are deployed through marketing automation platforms or CRM-driven campaigns can be advantageous.

📝 Enhancement Note: Figma proficiency is non-negotiable. Candidates should be ready to demonstrate their advanced skills and efficient use of the tool in their portfolio and during interviews.

👥 Team Culture & Values

Operations Values:

• Excellence in Craftsmanship: A commitment to producing high-quality, polished, and detailed visual work.

• Brand Stewardship: Upholding and enhancing brand identity through consistent and strategic visual design.

• Collaboration: Working effectively with diverse teams to achieve shared marketing objectives.

• Efficiency & Adaptability: Managing multiple projects and adapting to evolving creative direction and deadlines.

• Client Focus: Delivering value and meeting client needs through exceptional design solutions.

Collaboration Style:

• Proactive Communication: Engaging actively with cross-functional teams to ensure alignment and clear understanding of project requirements.

• Constructive Feedback Loop: Openness to receiving and providing feedback to improve design outcomes and team processes.

• Shared Goal Orientation: Focusing on collective success in delivering impactful marketing campaigns.

• Knowledge Sharing: Willingness to share design best practices and insights with colleagues.

📝 Enhancement Note: The culture emphasizes both creative excellence and operational efficiency. Candidates should demonstrate an ability to thrive in a client-focused, collaborative environment where quality and timely delivery are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating strong personal design aesthetics into work that strictly adheres to established brand guidelines and client directives.

• Managing Multiple Project Demands: Juggling numerous projects with competing deadlines and priorities in a fast-paced agency-like environment.

• Adapting to Evolving Creative Direction: Remaining flexible and responsive to feedback and changes in creative strategy or client needs.

• Maintaining High Visual Standards Remotely: Ensuring consistent quality and attention to detail without direct in-person oversight.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore and master new visual design techniques and digital tools.

• Industry Trends: Staying abreast of the latest trends in digital marketing, social media, and visual communication.

• Client-Specific Brand Systems: Gaining in-depth experience with premium brand guidelines and visual systems from leading global companies.

• Cross-Functional Understanding: Developing a broader perspective on marketing strategy, campaign execution, and client management.

📝 Enhancement Note: The challenges presented are typical for senior creative roles in client services, emphasizing adaptability, project management, and adherence to brand. Growth opportunities are geared towards deepening creative expertise and broadening business acumen.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex brand strategy into a cohesive visual campaign across multiple digital channels. What was your process, and what were the key visual elements you focused on?" (Focus on process, brand understanding, and channel adaptation).

• "How do you approach incorporating stakeholder feedback into your designs, especially when it conflicts with your initial vision? Provide an example." (Focus on collaboration, constructive critique, and client management).

• "Walk me through a project in your portfolio where you used Figma extensively to create digital assets for social media or email. What were the specific features or workflows you leveraged to ensure efficiency and quality?" (Focus on Figma skills, efficiency, and output quality). Company & Culture Questions:

• "What do you know about Truelogic and our client's work in the travel and hospitality sector? How does your design philosophy align with their brand?" (Focus on research and cultural/brand fit).

• "How do you maintain visual consistency and high design standards when working remotely with a global team?" (Focus on self-management, communication, and process).

• "Describe your experience working within established brand guidelines. How do you ensure your designs are both innovative and compliant?" (Focus on brand stewardship and creative problem-solving within constraints). Portfolio Presentation Strategy:

• Storytelling: For each project, craft a narrative that explains the challenge, your role, your design process (emphasizing Figma usage), and the successful outcome.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and highlights the most impactful visuals.

• Metric Focus (if available): If possible, link your visual design work to measurable results (e.g., increased engagement, higher click-through rates) to demonstrate ROI.

• Interactive Demonstration: Be prepared to share your screen and navigate through your Figma files or design mockups to illustrate your workflow and design decisions.

📝 Enhancement Note: Interview preparation should strongly emphasize the candidate's ability to articulate their design process, demonstrate advanced Figma skills, and showcase their understanding of brand strategy and client collaboration within a marketing context.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Ensure your submitted portfolio prominently features your best digital design work for social media, email, and web, with clear examples of advanced Figma usage and adherence to brand guidelines.

• Resume Optimization: Tailor your resume to highlight your 5+ years of relevant experience, advanced Figma skills, experience with digital marketing channels, and strong English communication abilities. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, showcasing your portfolio projects with a focus on strategy and execution, and preparing for questions about brand alignment and feedback integration.

• Company Research: Familiarize yourself with Truelogic's services and your potential client's brand and work in the travel and hospitality sector to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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