Senior Visual Designer - Marketing

📍 Job Overview

Job Title: Senior Visual Designer - Marketing

Company: Truelogic

Location: Colombia

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-17

Experience Level: 5-10 years

Remote Status: 100% Remote

🚀 Role Summary

• This role is instrumental in developing high-quality visual assets and digital experiences for a leading global brand in the travel and hospitality sector, focusing on marketing touchpoints.

• The Senior Visual Designer will be responsible for translating creative direction and brand strategy into sophisticated, production-ready visual executions across social media, email, web, and digital campaigns.

• A strong emphasis is placed on visual craftsmanship, digital design expertise, and the ability to maintain a consistently high visual standard throughout various marketing channels.

• This position requires close collaboration with creative, marketing, content, and cross-functional teams to ensure cohesive and compelling brand storytelling through design.

📝 Enhancement Note: While the title is "Senior Visual Designer - Marketing," the core responsibilities and required skills align with a role that bridges creative execution with marketing operations. The focus on digital assets, campaign execution, and cross-functional collaboration makes this a key position within a GTM (Go-To-Market) or marketing operations function, requiring a blend of design talent and strategic marketing understanding.

📈 Primary Responsibilities

• Conceptualize and execute high-quality visual designs and digital assets for social media platforms, email marketing campaigns, website interfaces, and broader digital marketing initiatives.

• Translate abstract creative direction and established brand strategies into compelling, polished visual executions that resonate with target audiences.

• Develop aesthetically pleasing and functional layouts, compositions, typography, imagery, and other visual elements that adhere to brand identity and campaign objectives.

• Apply advanced principles of visual hierarchy, typography, composition, spacing, and balance to ensure clarity, impact, and user engagement across all digital experiences.

• Ensure strict adherence to brand guidelines and maintain visual consistency across a multitude of digital touchpoints, reinforcing brand recognition and integrity.

• Drive projects from the initial ideation and creative exploration phases through to final production-ready execution, managing the entire design lifecycle.

• Adapt and develop creative assets across various formats, platforms, and digital channels to meet diverse campaign requirements and audience needs.

• Foster a collaborative environment by working closely with creative directors, marketing managers, content creators, and other cross-functional teams to align design efforts with overall business goals.

• Effectively present design concepts, articulate the rationale behind visual decisions, and clearly communicate design intent to stakeholders and team members.

• Constructively incorporate stakeholder feedback and revisions while upholding the integrity of the design quality and maintaining project timelines.

• Proactively manage multiple design projects and competing priorities in a fast-paced, dynamic creative environment, ensuring timely delivery of all assets.

• Uphold an exceptionally high standard of visual quality, meticulous craftsmanship, and unwavering attention to detail in all design outputs.

📝 Enhancement Note: The responsibilities listed clearly indicate a need for a designer who can not only create beautiful visuals but also understand the strategic application of design within marketing campaigns. This involves an operational mindset to manage assets, ensure brand consistency across channels, and collaborate effectively with marketing teams to achieve campaign objectives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communication, Digital Design, or a related field is implied by the experience and portfolio requirements.

Experience: 5+ years of progressive experience in Visual Design, Digital Design, Graphic Design, or a closely related discipline, with a demonstrable track record of creating impactful digital marketing assets.

Required Skills:

• A strong, high-quality digital visual design portfolio that unequivocally demonstrates excellent visual craftsmanship, modern aesthetic, and proficiency across various digital mediums.

• Advanced proficiency in Figma for creating digital assets, complex layouts, and collaborating within a design system.

• Proven experience designing for key marketing channels including social media, email marketing, web interfaces, and digital advertising campaigns.

• Deep understanding and practical application of typography principles, layout design, composition, visual hierarchy, and effective use of spacing.

• A modern, clean, balanced, and sophisticated visual aesthetic that aligns with premium brand experiences.

• Demonstrated ability to manage the end-to-end design process, from initial concept development through to final production-ready artwork.

• Capacity to work effectively within established creative direction and complex brand systems, ensuring brand integrity.

• Exceptional attention to detail and a commitment to maintaining a high standard for visual quality across all deliverables.

• Strong presentation skills, with the ability to articulate design concepts, explain design rationale, and respond constructively to feedback.

• Proven capability to manage multiple projects and competing priorities effectively in a fast-paced, deadline-driven environment.

• Based in Latin America (LATAM) with the ability to work remotely and collaborate effectively across time zones.

• Advanced English proficiency, encompassing strong verbal and written communication skills for seamless interaction with U.S.-based teams and clients. Preferred Skills:

• Hands-on experience with the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for asset creation and manipulation.

• Experience working with global, premium consumer brands, particularly within the technology, lifestyle, travel, or hospitality sectors.

• Familiarity with developing and adhering to comprehensive brand guidelines and visual systems to ensure brand consistency.

• Prior experience working within a fast-paced creative agency environment, understanding client service dynamics.

• Experience in developing integrated digital marketing campaigns that span across multiple channels for a cohesive brand message.

• Exposure to designing for global audiences and adapting creative assets for international markets, considering cultural nuances.

📝 Enhancement Note: The emphasis on Figma, digital marketing channels, and brand systems suggests a need for a designer who is not just an artist but also a process-oriented individual capable of producing scalable design solutions for marketing operations. The "Nice to Have" section points towards a candidate who can hit the ground running with minimal ramp-up time in a client-facing agency context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of digital design projects that highlight your ability to create polished, modern, and sophisticated visual work.

• Include specific examples of work created for social media, email marketing, web design, and digital campaigns, demonstrating your proficiency in these channels.

• Demonstrate your understanding and application of key design principles such as visual hierarchy, typography, composition, and spacing through case studies or project breakdowns.

• Present examples that illustrate your ability to translate creative direction and brand strategy into compelling visual executions, showing the evolution from concept to final product.

• Feature projects where you have successfully maintained brand consistency and adhered to established brand guidelines across multiple touchpoints. Process Documentation:

• Be prepared to discuss your design process from concept to final delivery, including how you approach creative exploration and problem-solving.

• Articulate your workflow for managing feedback from stakeholders and incorporating revisions while maintaining design quality and project timelines.

• Explain how you ensure visual consistency and quality across different digital formats and platforms.

• Be ready to discuss your experience with Figma and how you leverage its features for efficient digital asset creation and collaboration.

📝 Enhancement Note: For a Senior Visual Designer role, especially one within a client services context, the portfolio is paramount. It serves as a direct indicator of their ability to execute on marketing objectives through design. The focus on process within the portfolio discussion is critical for understanding their operational workflow and collaboration style.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Visual Designers with 5-10 years of experience, working remotely in Latin America for U.S.-based clients, the estimated annual salary range is USD $60,000 - $90,000. This range can vary based on the specific skills, experience level, and negotiation.

Benefits:

• 100% Remote Work: Full flexibility to work from any location within Latin America, requiring only a laptop and reliable internet connection.

• Highly Competitive USD Pay: Receive market-leading compensation paid in USD, offering significant financial advantage.

• Paid Time Off: Access to paid time off to ensure work-life balance and opportunities for rest and rejuvenation.

• Work with Autonomy: Freedom to manage your own schedule and focus on delivering results rather than adhering to strict clock-in/clock-out times.

• Work with Top American Companies: Gain exposure and build experience by collaborating on innovative, high-impact projects with leading U.S. companies.

Working Hours: The role implies a standard full-time commitment, typically around 40 hours per week, with flexibility in managing daily schedules as long as work is completed effectively and collaboration across time zones is maintained.

📝 Enhancement Note: The salary estimate is derived from analyzing senior-level design roles in LATAM for remote positions with US-based companies, considering the agency context provided. Benefits are directly pulled from the job description, emphasizing the remote and competitive compensation aspects.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation (Technology Services) for Truelogic; Creative Agency for the Client. Truelogic operates in the IT services sector, specializing in connecting tech talent with U.S. companies. The client is in the global creative agency space, focusing on brand, digital, and creative experiences for well-known brands.

Company Size: Truelogic has 600+ highly skilled tech professionals based in Latin America. This indicates a significant global reach and a robust infrastructure for supporting remote employees. The client is a global creative agency, suggesting a dynamic and potentially large team of creative professionals.

Founded: Truelogic has been operating for over two decades, establishing a strong presence and reputation in the nearshore staff augmentation market. The client's history is not specified but is described as a "global creative agency" partnering with "well-known brands," implying a mature and established entity.

Team Structure:

• The operations role will likely be embedded within the client's creative agency structure, reporting to a Creative Director or Design Lead.

• Collaboration will extend to marketing managers, content specialists, and other cross-functional teams within the client's organization.

• As a Senior Visual Designer, you are expected to work with other designers, potentially at junior or peer levels, and provide guidance or mentorship. Methodology:

• The client agency likely employs a project-based methodology, working with brands to develop integrated campaigns and experiences.

• Design processes will be iterative, involving concept development, creative exploration, stakeholder reviews, and final execution, all managed within a fast-paced environment.

• Data-driven insights may inform creative direction, particularly for digital campaigns, requiring designers to be receptive to performance metrics and audience feedback.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: The dual context of Truelogic as an employer and the client as the work environment is important. Truelogic provides the employment framework (remote, USD pay, benefits), while the client dictates the day-to-day creative and marketing operations. Understanding the client's agency model is key to anticipating the pace and collaborative style.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role, indicating a need for significant experience, advanced skills, and the ability to work independently and potentially mentor others. It signifies a position of responsibility within the design execution team.

Reporting Structure: The Senior Visual Designer will likely report to a Creative Director or a Senior Design Manager within the client's agency. They will collaborate closely with marketing leads and content strategists, forming part of a broader marketing and creative team.

Operations Impact: The role's impact is directly tied to the visual effectiveness and appeal of marketing campaigns. High-quality design assets directly influence brand perception, engagement rates, conversion rates, and overall campaign success for the client's major brands. This role is critical for translating brand strategy into tangible, impactful visual communications.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific digital marketing channels (e.g., advanced social media creative, dynamic email design) or emerging design technologies.

• Leadership Potential: Progress into roles like Lead Visual Designer, Art Director, or Design Manager, overseeing projects and potentially managing junior designers.

• Cross-Functional Exposure: Develop a broader understanding of marketing strategy, campaign management, and client relations by working closely with diverse teams.

• Industry Expertise: Gain in-depth knowledge of the travel and hospitality sector, enhancing your ability to design for this specific market.

📝 Enhancement Note: The "Senior" title implies not just execution but also a level of strategic thinking and autonomy. Growth opportunities are framed around deepening design expertise, moving into leadership, and broadening business acumen within the agency and client context.

🌐 Work Environment

Office Type: This is a 100% remote position, offering complete flexibility in work location within Colombia and broader Latin America.

Office Location(s): While the role is remote, the candidate must be based in Colombia (or LATAM more broadly) to comply with employment requirements. This allows for work from home, co-working spaces, or any location with reliable internet access.

Workspace Context:

• The primary workspace will be a personal setup, requiring a reliable laptop and internet connection.

• Collaboration will occur primarily through digital communication tools (e.g., Slack, email, video conferencing) and project management platforms.

• Access to digital design tools, particularly Figma, will be essential for daily tasks and project execution.

• Opportunities for virtual team engagement, online collaboration sessions, and digital brainstorming will be part of the remote work experience.

Work Schedule: The role is full-time, with an implied 40-hour work week. While there's emphasis on autonomy and results, maintaining availability for core collaboration hours and client meetings across U.S. time zones will be necessary.

📝 Enhancement Note: The remote nature is a key feature, emphasizing the need for self-discipline and strong digital communication skills. The "autonomy" benefit suggests a results-oriented culture where employees manage their time effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design aesthetic. Be prepared to showcase your strongest, most relevant digital design work.

• Technical/Skills Interview: This stage will likely involve a deeper dive into your Figma proficiency, your understanding of design principles, and how you approach specific design challenges. Expect to discuss your portfolio pieces in detail.

• Creative/Case Study Presentation: You may be asked to present a specific case study from your portfolio, explaining your process, design decisions, and the impact of your work. Alternatively, a design exercise or challenge might be given.

• Cross-Functional/Hiring Manager Interview: This interview will focus on your collaboration skills, ability to work with feedback, understanding of brand strategy, and how you fit into the team and client dynamics. Questions about managing multiple projects and working in a fast-paced environment are likely.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best align with the requirements of this Senior Visual Designer role, emphasizing digital marketing assets (social, email, web).

• Highlight Process: For each project, clearly articulate your role, the problem you were solving, your design process (ideation, execution, iteration), and the final outcome or impact. Use visuals to tell the story.

• Showcase Figma Skills: Ensure your portfolio demonstrates advanced Figma capabilities, including complex layouts, component usage, and potentially prototyping or design system contributions.

• Quantify Impact (If Possible): If you have data on engagement rates, click-through rates, or brand recognition improvements resulting from your designs, include it.

• Modern Aesthetic: Ensure your portfolio presentation itself is clean, professional, and visually appealing, reflecting your design sensibility.

Challenge Preparation:

• Design Exercise: Be prepared for a design exercise that might involve creating a social media graphic, an email banner, or a simple web layout based on a brief. Focus on adhering to brand guidelines and demonstrating efficient use of Figma.

• Presentation Skills: Practice articulating your design rationale clearly and concisely. Be ready to defend your design choices while also showing openness to feedback.

• Brand Alignment: Research the client's industry (travel/hospitality) and potential brand aesthetics to demonstrate an understanding of the context.

📝 Enhancement Note: The portfolio is the cornerstone of this application. The interview process will heavily rely on demonstrating practical design skills, strategic thinking, and collaborative capabilities through portfolio examples and potentially design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is a core requirement. This will be used for all digital asset creation, layout design, and likely for collaborative workflows.

• Adobe Creative Suite (Preferred): Photoshop and Illustrator are highly beneficial for image editing, vector graphics, and preparing assets for various platforms.

Analytics & Reporting: While not explicitly stated as a direct requirement for design, understanding how design impacts campaign performance metrics (e.g., click-through rates, engagement) is crucial. Familiarity with analytics platforms may be beneficial for understanding design effectiveness.

CRM & Automation: Not directly relevant to the designer's core tasks but understanding how marketing campaigns are executed via CRM or automation platforms can provide valuable context for asset design.

📝 Enhancement Note: The explicit requirement for advanced Figma skills is a critical point. While Adobe Creative Suite is a "nice to have," Figma is the primary tool for this role's daily operations.

👥 Team Culture & Values

Operations Values:

• Excellence in Craftsmanship: A commitment to producing visually stunning, high-quality design work with meticulous attention to detail.

• Brand Integrity: Upholding and consistently applying brand guidelines to ensure a cohesive and professional brand presence across all marketing channels.

• Collaboration & Communication: Fostering open communication and teamwork with creative, marketing, and cross-functional teams to achieve shared objectives.

• Efficiency & Adaptability: Ability to manage multiple projects effectively, adapt to changing priorities, and deliver high-quality work in a fast-paced environment.

• Results-Oriented: Understanding that design serves a strategic purpose and contributing to the success of marketing campaigns through impactful visuals.

Collaboration Style:

• Proactive and Responsive: Actively engaging with team members, providing timely feedback, and responding to requests efficiently.

• Cross-Functional Integration: Working seamlessly with marketing, content, and strategy teams to ensure design aligns with overall campaign goals and messaging.

• Feedback-Driven: Open to constructive criticism and revisions, using feedback to refine designs and improve outcomes.

• Digital-First: Comfortable collaborating remotely using various digital communication and project management tools.

📝 Enhancement Note: The culture emphasizes high standards, collaboration, and efficiency, which are typical in agency environments and remote team settings. The values highlight the blend of creative execution and operational responsibility.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative direction and brand strategy into compelling visuals while adhering strictly to established guidelines and client feedback.

• Managing Multiple Fast-Paced Projects: Juggling numerous design requests simultaneously, prioritizing effectively, and meeting tight deadlines without compromising quality.

• Remote Collaboration Dynamics: Maintaining strong communication and collaboration with a distributed team and U.S.-based clients, ensuring clear understanding and alignment across different time zones.

• Adapting to Evolving Digital Trends: Staying current with the latest design trends and platform best practices in digital marketing to ensure assets remain modern and effective.

Learning & Development Opportunities:

• Deepen Digital Channel Expertise: Gain specialized knowledge in designing for high-impact digital marketing channels like social media advertising, interactive email campaigns, or landing page optimization.

• Brand System Mastery: Become an expert in managing and evolving complex visual systems for global brands, potentially leading to roles in brand guardianship.

• Client Interaction Skills: Enhance abilities in presenting design concepts, articulating strategic rationale, and managing client expectations through direct involvement in client projects.

• Mentorship and Leadership: As a senior member, opportunities may arise to mentor junior designers or take on more project leadership responsibilities.

📝 Enhancement Note: The challenges are typical for a senior role in a dynamic agency setting, emphasizing the need for strong organizational, communication, and adaptability skills. Growth opportunities are focused on deepening specialized design skills and moving towards leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a visual concept from initial brief to final, production-ready asset for a digital marketing campaign." (Focus on workflow, tools, and approvals.)

• "How do you balance creative execution with strict brand guidelines and client feedback, especially when they may conflict?" (Highlight your negotiation and problem-solving skills.)

• "Walk us through a challenging project from your portfolio where you had to adapt your design based on feedback or performance data." (Showcase your adaptability and data-informed design approach.)

• "How do you ensure visual consistency across multiple digital touchpoints (e.g., social, email, web) for a single campaign?" (Discuss your system-thinking and asset management approach.) Company & Culture Questions:

• "What attracts you to this Senior Visual Designer role, and how does it align with your career aspirations?" (Connect your skills and goals to the role's specifics.)

• "How do you approach collaboration with non-designers, such as marketing managers or content creators?" (Emphasize clear communication and understanding of their objectives.)

• "Describe your experience working remotely and how you maintain productivity and team connection." (Highlight your self-management and communication strategies.)

• "What are your thoughts on the travel and hospitality industry's visual branding trends?" (Show you've done some research and are thinking about the context.) Portfolio Presentation Strategy:

• Storytelling: For each project, craft a narrative that highlights the problem, your solution (design process), and the results.

• Visual Clarity: Ensure your slides are clean, well-designed, and easy to follow. Use high-resolution images and clear annotations.

• Figma Focus: Be ready to demonstrate your Figma workflow, perhaps by sharing a screen or showing specific examples of how you utilized its features.

• Conciseness: Practice presenting your portfolio within a set timeframe, focusing on the most impactful projects and key takeaways. Be prepared for Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also strategic thinking, operational efficiency, and strong collaborative skills relevant to a marketing operations context.

📌 Application Steps

To apply for this Senior Visual Designer position:

• Submit your application through the provided link, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your resume and portfolio to highlight specific experience with Figma, digital marketing channels (social, email, web), and a modern visual aesthetic. Emphasize projects that showcase your ability to translate brand strategy into production-ready assets.

• Resume Optimization: Clearly articulate your 5+ years of experience, advanced Figma skills, and your ability to work remotely from Latin America. Use keywords from the job description such as "Visual Design," "Digital Design," "Figma," "Typography," "Layout," and "Digital Campaigns."

• Interview Preparation: Practice articulating your design process, presenting your portfolio case studies, and answering strategy-based questions related to campaign execution and brand consistency. Be ready to discuss your remote work experience.

• Company Research: Familiarize yourself with Truelogic's services and their client's industry (global creative agency, travel/hospitality). Understand the value of staff augmentation and agency collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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